W3p nz brochure

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e-commerce for printers web-2-print webshop template library


e-commerce solutions for digital and lithographic printers wanting to better compete in the online market

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e-commerce for printers Simplicity w3p was born out of the printing.com formula. No available web-2-print system worked the way we thought it should. Our vision was; web-2-print should be simple, the templates should be built by the software, and there should be a special module to sell to SMEs, together with a library of ready-made design templates. When we couldn’t find it, we built it for ourselves – that’s w3p.

Full-feature web-to-print for corporate clients Simplified back office Build templates direct from InDesign

Low cost Gone are the days when web-2-print software commanded a high price tag. All w3p solutions are engineered to offer unrivalled value, coupled with leading edge technology. w3client is a fully functional web-2-print system for corporate clients. The back office function has been fundamentally simplified. This means that w3client builds your web-2-print templates for you, saving you significant time, labour and money.

Webshops for printers to sell online to SMEs Seamless integration with TemplateCloud Search Engine Optimisation

Extended functionality w3shop enables printers to sell printing online to SMEs. It provides a low

®

cost solution to sell online, but also lets you customise your webshop. TemplateCloud offers a vast library of editable design templates for SME clients and plugs directly into w3shop.

World’s largest library of editable design templates For SME clients without print ready files Real design - to inspire SME client orders

All w3p technology is offered as Software as a Service (SaaS). This means the software is hosted for you in specialist data centres. Being SaaS means that updates, firewalls and management of the system is taken care of. It also means you have the peace of mind of knowing the system is hosted in a number of separate data centres around the world, providing contingency, whilst maximising up-time.

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Corporate client web-2-print Easy to build w3client takes the hard work out of building web-2-print systems for your clients. w3client automatically builds your web-2-print templates direct from InDesign – removing what was previously a cumbersome, time-consuming stage.

Uses existing skill set w3client utilises your Mac operator’s existing InDesign skill set. Web-2-print parameters such as; what is fixed? What is editable? Colours? Fonts? are specified using InDesign’s layer functionality. Simply upload your InDesign file and the w3client software builds your

Fixed and flexible permissions set via InDesign layers

web-2-print template for you.

Competitive advantage Using conventional web-2-print systems, building a web-2-print template, for say an A4 leaflet, could take 1-2 hours.

Save as generic InDesign file

With w3client this process could be as little as 10 minutes. The w3client software does the hard work for you, so you’re not paying expensive technical staff to labour over template creation. This makes building web-2-print systems more efficient, giving a clear competitive advantage. Indeed, when pitching to a new client, with w3client it takes no time at all to build a demonstration system, complete with templates.

Upload to w3client software

• 10 minute templates • Build directly from InDesign

w3client software makes the web-2-print template automatically

• 2 hours to learn* *typical time for a competent InDesign user

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Full feature web-2-print w3client offers all of the client facing web-2-print functionality that is typical of more expensive web-2-print systems. Of course, the client’s web-2-print portal can be branded to match their corporate look and feel. Indeed w3client can be easily integrated into the client’s existing intranet taking away the need for a ‘separate’ sign-in screen, but still keeping their system secure.

Extended functionality

Dashboard navigation

The Approval+ feature offers sophisticated client centric controls that enable an array of ‘who can approve what’ type functions. In addition, functionality has been developed for franchise networks, a prime target for web-2-print. These features work the way that franchising works giving the w3client user a competitive advantage. With w3client your client has an outstanding editing experience. Gone are the days of fiddly text boxes at the side. Replacing them is a slick ‘on the document’ editing experience.

Client branded portals with sophisticated suite of functions

• Outstanding corporate client web-2-print • Low monthly subscription • Low up-front cost

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Start selling print online to SMEs

Adapt your w3shop your way, with your brand to fulfil your online vision 6


Webshops designed for print w3shop is cutting edge webshop software that has been

Your existing webshop

Incorporate w3shop into your existing website

developed for the specific needs of the printing sector. It enables you to sell online to SMEs or indeed all your online visitors. If you’re taking your first steps into selling online to SMEs, then w3shop provides a low cost, low risk, multi-feature solution. Or, if you’re looking to upgrade to a proven webshop platform,

Or use w3shop as a standalone solution

complete with the pre-eminence of TemplateCloud, w3shop provides the answer.

Flexibility Configure your w3shop from a library of ‘themes’ and adapt the colours, fonts, layout and feel to reflect your brand.

Take orders from print ready files

Your w3shop can be incorporated into your existing website. Alternatively, it could replace your existing website, eliminating the need to maintain and pay for both. Of course, w3shop enables visitors to your website to order online via an uploaded file. In addition, there is a direct link to TemplateCloud, enabling you to take online orders from clients

Integrates with TemplateCloud

without a print ready file.

Search Engine Optimisation w3shop has an abundance of features for Search Engine

Configured for online payment

Optimisation. ‘On page’, meta-data, together with the ability to integrate Social Media API’s, enables you to pursue your SEO strategy with confidence.

• Low monthly subscription • Low up-front fee • Combine with w3client and save

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80,000 sector specific, multi language, design templates for SME clients

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For SME clients without print ready files

A4

A4

A6

Adding TemplateCloud to your w3shop enables SME clients without print ready files to place an order for printing from your webshop. TemplateCloud is the world’s largest library of design templates for SMEs,

210x297mm A4

148x210mm A4

covering leaflets, flyers, invitations, stationery etc. in sizes A4, A5, DL, A6, A7 and business card. TemplateCloud is crowd sourced, meaning there are hundreds of real designers creating original content. The content comprises not only graphic design, but also illustration and copy.

A4

A5

DL 99x210mm

A7 74x105mm

105x148mm A4

Business Card 85x55mm

Available in a variety of sizes, Imperial sizes also available

The designs are sector specific. This means that, say, electrical contractors, dentists, accountants or indeed SMEs from any sector can find innovative marketing material. TemplateCloud is like having the largest design portfolio in the world at your disposal, online. Of course all the content can be edited by your client enabling them to adapt the copy, change photos and upload their logo to make the design work for their particular business.

Crowdsourced – real design by real designers Inspiring design generates higher value print orders

The idea is simple – amazing design templates generate higher print value orders for you, via your webshop. To date, TemplateCloud comprises over 80,000 design templates, covering many principle European languages together with imperial sizes for the US market.

Connects direct with w3shop

TemplateCloud content is vended on a pay-per-use basis with most templates in the region of $5-$40, including stock images. Evidence shows that the SME client is willing to pay the template fee, meaning that the cost of TemplateCloud content does not erode the printer’s profit margin.

Connects with Fotolia – 15 million interchangeable images

• Charged on a pay-per-use basis • Typically $5 - $40 paid by SME • Stock images included

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Back Office & Integration Standalone w3p includes back office Management Information System (MIS) tools that enable you to control production direct from w3p. This feature may prove particularly apt for the smaller digital printer without a dedicated MIS system.

Integrate

w3p production dashboard

Integration of data with independent MIS systems is simple via the JobMaker Pack. This provides generic ‘CSV’ data that can be uploaded into the MIS system.

Back Office w3client and w3shop also offer a variety of useful workflow features. BulletProof provides an intuitive proofing mechanism that saves the printer valuable time when proofing conventional orders.

Connect with any MIS system via JobMaker Pack

w3p also includes preflighting options. This feature is particularly useful in combination with w3shop. Client supplied files (that are supposedly print ready) can be interrogated via the file checking function. Resolution, size, RGB colours and the like are evaluated, some auto corrections can be made and the file given a positive green light or a red light to indicate concern.

Download print ready PDF file

w3p back office scheduling

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Auto-preflight Save 20 minutes per job on supplied files Why preflight? W3P preflight is designed to help you process supplied files for flyers, leaflets, business cards etc that are intended to be produced in process colour. It identifies common problems such as unintended spot colours, low resolution images, RGB images and the absence of bleed. W3P auto-preflight has been configured to standard industry tolerances for bleed, ink limit and the like. W3P preflight works with Marketplace products but is equally well suited to supplying files for in house production or outsourcing to a third party. Upload your file. W3P interrogates your file. It makes intelligent changes for you to accept or decline, e.g. adding bleed. When certain other problems are encountered, W3P reports back via a ‘results of your file check’ screen.

Online proofing

‘Bulletproof’ makes it secure and efficient Why not just proof by email? Let’s think about the drawbacks. When you email a PDF proof, you’re running a risk that the client may take it and order via any of the low cost online printers. Of course, you could make a low resolution or watermarked version to ‘secure it’, however in doing so you’ve added an extra stage of administration with every proof. This reduces your effi ciency.

Bulletproof - simple and secure Bulletproof is the W3P way of proofi ng. Bulletproof makes the process simpler and quicker for you and your client. Instead of having to remember log in details and passwords, your client accesses their proof via a ‘token’ embedded in an email, automatically generated by W3P. This means that accessing their proof is just as simple as clicking on the link in the email. You enjoy peace of mind knowing your client is accessing a proof that provides them with the necessary detail, but is not in a format that could be sent to your competitors. If the proof is downloaded, a watermark is automatically added.

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THE DEALS w3client

w3shop

w3client + w3shop

w3plus

Fees $

Fees $

Fees $

Fees $

$1,999 Initial Fee

$2,999 Initial Fee

$4,499 Initial Fee

$7,999 Initial Fee

$199

$199

$299

$399

per month

per month

per month

per month

System Charges:

System Charges:

System Charges:

System Charges:

$4.99

$4.99

$4.99

$3.99

Features

Features

Features

Features

Client Portals: 5

Client Portals: 0

Client Portals: 5

Microsites: 10

Webshops: 0

Webshops: 1

Webshops: 1

Webshops: 1

w3advanced

w3p Enterprise

Fees $

Fees $

$12,999 Initial Fee

$19,999 Initial Fee

$899

$1,499

per month

per month

System Charges: $2.99

System Charges: $2.49

Features

Features

Client Portals: 30

Client Portals: Unlimited

Webshops: 3

Webshops: 5

w3p is live in:

*Prices exclude GST

FIND OUT MORE t: +64 (04) 232 7653 e: w3p@printstop.co.nz w: www.w3p.com/nz

w3p Limited is a division of Grafenia plc. printing.com is the only w3p licensed reseller in New Zealand Head Office: 18 Cashew St | Grenada North | Wellington | 5028 Brochure correct at time of going to print, see www.w3p.com/nz for current promotions. Thanks to our friends at Revive for the use of their w3p system in this brochure. Revive are an award winning mobile car repair service with over 70 franchises in the UK. For more information about Revive please visit www.revive-uk.com


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