The Oreo Connection
Eden Ben-Haim Priscilla Dominguez Jennifer Gavens Leonie Geyer Sarah McKinney
Brand Associations • lifetime of memories • food culture artifact • togetherness • bringing people together • variety • oreo for every person • family • friends
The Oreo Tribe
The Millennials
The Snackers 24/7 Snacker • Skip Meals: Smaller bites throughout the day Hungry Snacker • Cookies are the last resort • No time for breakfast • absorbed in other activity Social Snacker • party snack • gossiping cookie • comfort food
The Work Snack • people don’t have traditional meals anymore • social snack • still won’t interrupt your work • reward yourself every time you finish a task by eating an oreo
The Oreo Break • Creates smart watch app to work with various brands • Measures your body’s level of stress • Calm and restore attention • Allows 15 second interaction with strangers • Shareable
Why It Works • solves a problem • connects people • sharable
The Playful Cookie • a fun snack • entertaining • more creative engagement with cookie
Oreo Art • Collaboration between Oreo + The Ring • Draw and write their own creations on cookie • Connect with other oreo fans Ring Demonstration Link
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Why It Works • playful • reward incentive • connects people • sharable