About guts, leadership & authentic personal branding A clear story that helps you make the difference Almost every day I meet advisors, coaches and trainers who struggle to sell themselves despite the fact that they are really top professionals in their field. They tell the customer everything about their experience, their accreditations and the models they use. But customers are not interested in that. Your customer does not want to study your models or techniques at all. He wants to hear that you can solve his problems and that together, you can realize his ambitions. On top of that, they prefer you to have your own vision and ideas. And finally, the customer wants to feel a (special) connection with you.
With professional knowledge alone you don’t make the difference Your own vision distinguishes you from all those others who also do something with leadership or organizational change. To bring your vision to the world, you need a good story with which you attract the right customers. I would like to help you get your brand and your vision clear and then get your story right on stage.
"It's less about the product being sold, but more and more about the story you tell. " It is much easier to 'sell' yourself if you can keep a good story about what you do and what results you achieve. Many of my clients like to work close to their feelings and intuition, but they also have a tendency towards science and facts. They do things in the areas of leadership, culture, organizational development and team development. They are able to bring peace, provide confidence and let people grow. At the same time. when processes need to be improved, they have a practical and concrete impact. Such a versatile profile is difficult to present without lapsing into jargon. Moreover, many of your colleagues say exactly the same about themselves. Your potential customer understands what you do much better if you can give concrete examples of your working style. Show in your presentations what your working method looks like and what the impact of your approach is. And show something of yourself too. If you show what your values are and what you stand for, your customer can taste whether there is a connection between you on a personal level. Shared norms and values have a binding effect. It helps you to attract the customers with whom your company will make progres.
Develop your own brand story Storytelling is not just any tool that just happens to be popular right now. It also provides a lot of confidence when you always have a good story ready when you sit down to talk with a customer. By using your personal story, building a meaningful brand isn’t just a trick, but really something of yourself. British advertising legend Sir John Hegarty nicely names the core of building a brand: "A brand is a collection of stories connected by a vision." A powerful personal brand is no more or less than a collection of stories around a clear vision. Through which you connect with your market and inspire people by showing yourself. How are you asked as much as Simon Sinek? Reading stories about successful people can be intimidating. But don't let yourself be put off by the idea that others may be better at something than you. Imagine that after studying the paintings of 1