THE ICEBERG MODEL According to the iceberg model of the American psychologist David McClelland (1917-1998), visible behaviour, knowledge and skills are above the water line, at the top of the mountain. Underwater are the invisible beliefs, norms and values, self-image and the motives of people. The components underwater have a direct influence on visible behaviour, knowledge and skills.
Do Behaviour Skills, Knowledge
visible
Beliefs norms, values self-esteem
invisible
Motives Characteristics, personality
Think
Want
ABOVE THE WATER LINE: SURFACE, VISIBLE AND CONSCIOUS Above the waterline is the area of visible behaviour, knowledge and skills. Behaviour is what you show, what you do, the way you express yourself, your attitude and the way you communicate. Your capacities indicate what you are able to do, what your talents and skills are. This level of knowledge and behaviour is a responsive world, it is measurable, visible and testable. Responses from the environment to what you do, know and can do are very important. Without an environment, without people, without feedback, you are actually meaningless. The value of your identity is derived from how you experience yourself in relation to the environment and others. There is no good or bad behaviour, there is effective or ineffective behaviour. Ineffective behaviour is characterized by (among other things): passivity, resignation, cynicism, conflicts, depression, complaining, confusion and defensive behaviour. Effective behaviour among people is characterized by (among other things): the ability to solve problems, achieve objectives and the willingness to learn. Problem thinking is a characteristic of ineffective behaviour, while thinking into possibilities fits
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