Introduction

Congratulations! You’ve just gotten your 501c3 and you’re excited to get started making a positive impact on the world!

BUT…Here’s the hard truth about nonprofits…

Despite positive intentions, more than half fail in their first year and they all share a common denominator: they lack funding.

They have no strategy and no plan for fundraising, MAKING THE FUNDAMENTAL MISTAKE OF thinking that people will give because it’s a good cause. Unfortunately, it doesn’t work that way.

If you’re COMMITTED TO HAVING your non-profit succeed in its mission instead of constantly struggling to stay afloat, you must make the critical decision that your new primary job is fundraising.

THOSE WHO FAIL TO MAKE THIS DECISION end up lying awake at night, worried about the bank balance, and ultimately unable to serve those who desperately need your nonprofit’s services.

Here’s the good news - this book will show you how to create a system for donor-based fundraising, which is the key to simple, predictable, and sustainable funding that SEPARATES the truly successful nonprofits from those that struggle to keep the lights on.

With donor-based fundraising, you’ll always have people around you who give because they WANT to help you make a difference in the world. Without a donor base, you’ll find yourself on a treadmill, constantly searching for the next fundraising idea, selling T-shirts, calendars, or candles, or holding endless spaghetti dinners to generate the funds you need, but never quite having enough to grow your organization. Trust me, it’s not much fun...and it wears you out.

When you embrace your role as Head Fundraiser and begin to implement the principles of donor-based fundraising, you’ll find that you’re no longer the Lone Ranger. You now have an army of people who care about your mission and want to see you win. They’re there for you and they’ve got your back.

If you choose NOT to embrace your role as Head Fundraiser, you’ll find yourself scrambling for money most of the time and ultimately begging, doing without, or paying for things yourself, and I’m sure that’s not what you had in mind when you began this journey.

The worst part is that when you have insufficient funds, you can’t properly deliver the services that your nonprofit exists to provide.

And that’s just unacceptable because your nonprofit exists to make a difference and change lives.

So, how about I show you how to create predictable, sustainable revenue for your nonprofit?