TOXIC What do Bratz dolls for girls have to do with breast implants for women? What does hip hop have to do with sexual impotence? While the connections may seem farfetched at first, an informed look at our culture reveals that these are all inextricable threads in the vast web of commercialized sex. Commercialization occurs when corporations take something that already belongs to the people, repackage it in a way that suggests it is now improved, and sell it back to the people at a profit. Bottled water is one example. Sexuality is another—and far more devastating—example. When human sexuality is redefined by revenue-driven CEOs, when the interlocking media industries (advertising, entertainment, fashion, television, the internet) serve it back up to a willing public, all of us lose. In her 2005 book, Pornified: How Pornography Is Transforming Our Lives, Our Relationships, and Our Families, Pamela Paul identified the ways in which the increasingly profitable business of pornography is influencing Western (and by definition global) culture. Far from being an exclusively male problem, pornography is a societal problem because of
its incalculable influence on the culture in which we are inescapably immersed. While it is one of the more obvious expressions of commercialized sex, pornography cannot be viewed separately from other forms of the industry, which include stripping, prostitution, and every other form of popular culture that objectifies our bodies, encourages us to sell and/or consume sexuality, and separates sexuality from the context of relationship. The systematic “pornification” of our lives by powerful corporations that drive popular culture exacts a terrible price on society. In the following pages, we map the continuum, from seemingly harmless children’s products to misogynous, bodypunishing pornography. The content is explicit at times, but we cannot afford to proceed with blinkered eyes.
CULTURE PRISM 2008
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