Ethnographic testing

- Inspection ofpeople or citizens’ lifestyles, behaviour and attitudes. - Involves o observation of people in their usual environment o interviews to collect personal comments about how they feel. - Benefits o Helps understand the people in their own context, their daily lives, lifestyles, social relationships, behaviours and attitudes, how they use the technologies and their real surroundings. o revealsdesign solutions that are based on real user interactions and experiences (this technique movesbeyond the technical specifications of the product).