Media Pack Polskie Radio Londyn
www.prl24.net
About us We have been on air since 2006. We broadcast in DAB (Digital Audio Broadcast) – a replacement for the analogue system (FM/AM). You can also listen to us online www.prl24.net
The reach of Polish Radio London
Greater London (DAB) and online
Poles in the UK Latest figures from the ONS (Office for National Statistics) show there are now 521,000 Polish-born residents of the UK - up from 75,000 in 2003. It makes the Poles the biggest UK community by foreign nationality - and the second (after India) by country of birth.
The major ethnic groups in the UK: Country
Thousands
1. India
684
2. Poland
521
3. Pakistan
419
4. Irleland
398
5. Germany
290
Source: Guardian, 26 May 2011
Polish Born People in Employment in the UK: thousands
Source: Labour Force Survey - Office for National Statistics
Dec 2010
Dec 2009
Dec 2008
Dec 2007
Dec 2006
Dec 2005
Dec 2004
Dec 2003
Dec 2002
Dec 2001
600 500 400 300 200 100
Our radio audience
Age
5.4%
9.0%
28%
6.8%
1.5%
13-17
18-24
25-34
35-44
45-54
4.3%
8.2%
23%
8.4%
1.9%
0.4% 55+ 1.2%
The majority of Polish Radio London listeners are aged between 25 and 34 (consumers).
Our DJs and Shows Good Morning London Robert Jasiewicz
1000 ideas to get your day started
Artur on a Mission Artur kieruzal
daily press review and interactive show dedicated to “these foolish things”
Hyde Park Beata Tomczyk
Afternoon stroll on the cultural side of London
Top20
Grzegorz Albrycht
Charts and new-born stars Also • News from Poland and all over the world to keep you up to date • Weather forecast (so you never forget your umbrella)
We are the best partner for your business, if you aim at reaching the Polish market!
• The one and only radio station in the UK, broadcasting in Polish language 24/7 • May reach up to 700,000 listeners
Let others hear you! • Radio spots • Sponsored programmes and weather forecast • Radio shows • Online campaign • A campaign that is tailor – made for your business’ needs – just ask one of our advisors
Partnership Cooltura
the leader among all Polish magazines in the UK
e-londyn
the most rapidly expanding portal for Poles
Cooltura Films
premieres and distribution of the latest Polish film productions
Events Cooltura Festival
new – born talents along with the most famous Polish music stars
Emigrants Got Talent
performance of Polish “evergreen” stars and the talent contest
Our Clients: • International companies • Well - known Polish brands • Local business
ELLER BES
TS
ER
BEST SE
R
R
STS
join us!
BE
BESTSELLE
ELLER
ELL
BESTS
LLE