Media Pack Polskie Radio Londyn
About us We have been on air since 2006. We broadcast in DAB (Digital Audio Broadcast) – a replacement for the analogue system (FM/AM). You can also listen to us online www.prl24.net
The reach of Polish Radio London
Greater London (DAB) and online
Poles in the UK Latest figures from the ONS (Office for National Statistics) show there are now 521,000 Polish-born residents of the UK - up from 75,000 in 2003. It makes the Poles the biggest UK community by foreign nationality - and the second (after India) by country of birth.
The major ethnic groups in the UK: Country
Thousands
1. India
684
2. Poland
521
3. Pakistan
419
4. Irleland
398
5. Germany
290
Source: Guardian, 26 May 2011
Polish Born People in Employment in the UK: thousands
Source: Labour Force Survey - Office for National Statistics
Dec 2010
Dec 2009
Dec 2008
Dec 2007
Dec 2006
Dec 2005
Dec 2004
Dec 2003
Dec 2002
Dec 2001
600 500 400 300 200 100
Our radio audience
Age
5.4%
9.0%
28%
6.8%
1.5%
13-17
18-24
25-34
35-44
45-54
4.3%
8.2%
23%
8.4%
1.9%
0.4% 55+ 1.2%
The majority of Polish Radio London listeners are aged between 25 and 34 (consumers).
Our DJs and Shows Good Morning London 6:30 – 9:00 Artur Kieruzal • 1000 ideas to get your day started & daily press review
Brunch Show 9:00 – 10:30 Artur Kieruzal • An interactive show dedicated to “these foolish things”
Hyde Park 10:30 – 15:30 Beata Tomczyk • Afternoon stroll on the cultural side of London
Early Evening Siesta 15:30 – 18:00 Grzegorz Albrycht • Chillout with us
London Top20 18:00 – 20:00 Grzegorz Albrychtl • Charts and new-born stars
Weekend in London Saturday and Sunday DJs: Ania, Beata, Allan, Łukasz and Grzegorz
Professional advertising campaign in PRL24 We specialize in advertising, as we can support the campaigns on air with advertising message in Cooltura Magazine and our portal - eLondyn.co.uk. Campaigns are selected individually, tailor – made to the needs and nature of your business.
Forms of advertising We offer daily, weekly and monthly packages: Basic campaign
Sample package: spots up to 15 seconds, 5 spots per day, 5 a week - £10 + VAT per airing
Medium impact campaign
Sample package: spots up to 20 seconds, 6 spots per day, 5 days a week - £15 + VAT per airing
High impact campaign
Sample package: spots up to 30 seconds 8 spots a day, 5 days a week - £20 + VAT per airing
Spot Production (script + recording):
We also offer non-standard forms of promotion and advertising in our media:
£30 + VAT – one voice, basic radio announcement - up to 15 seconds £50 + VAT – one or two voices, radio spot - up to 30 seconds £100 + VAT – extended radio spot - up to 40 seconds, two voices or more or special effects.
Sponsorship options, contest on air, radio shows, advertising on the radio website and more. Simply call us on 0208 846 3619 to speak to one of our dedicated and experienced consultants.
Special orders: First and last spot in the advertising block: 25% surcharge to the campaign value Express order (2 days): 50% surcharge to the campaign value Corrections of the final spot version (on request): £50 + VAT £20 – Child’s voice £10 – additional voice
Partnership Cooltura
the leader among all Polish magazines in the UK
e-londyn
the most rapidly expanding portal for Poles
Cooltura Films
premieres and distribution of the latest Polish film productions
Events Cooltura Festival
new – born talents along with the most famous Polish music stars
Emigrants Got Talent
performance of Polish “evergreen” stars and the talent contest
Our Clients: • International companies • Well - known Polish brands • Local business
Become our partner Polish Radio London
Unit 6, King Street Cloisters Clifton Walk, London W6 0GY United Kingdom
Marketing Department
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join us!
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www.prl24.net
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Tel. 020 8846 3619 Fax: 020 8741 9490 e-mail: marketing@prl24.net