Power to the Plant
T
he secret success for all-natural skin care brand Noel Herbals rests in its empowering female message.
Shannon Noel Curtis, an esthetician working in the skincare industry for over 15 years, found herself unhappy with new ideologies and chemical approaches to today’s skincare products. She decided to make a change, and introduce a new line of products to the world, products that she fully believes in. Noel Herbals is Curtis’s all-natural skincare brand that conveys an empowering female message. She aims to make a name for her brand by focusing on quality self-care products. Curtis has been working with popular skin care brands over the past decade, in order to learn how to cook up a recipe that aligns with her own holistic views. After some experimentation Noel Herbals was born. Growing up, Curtis always had a drive for bettering herself and others within her community. With her strong beliefs that holistic views bring people closer to nature and health, she found it easy to connect with the earth. All products in the Noel Herbals line rely on natural ingredients like oat milk and honey, as well as herbs such as chamomile, lavender, and basil. The honey used is Manuka honey from New Zealand, and she partners with an aromatherapist in Vermont who makes the essential oils used to naturally fragrance the products. When asked about how she keeps her products environmentally friendly, Curtis explained that the packaging used is sustainable. All of her creams and masks are packaged in glass jars and have biodegradable paper wrappers to reduce the shop’s ecological footprint. Having this connection between the sustainability of her products and the packaging keeps Curtis and customers feeling good. Curtis states that she uses all materials from eco friendly vendors because using these materials helps to keep the products pure and improve your skin.
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As Curtis continued her experience as an esthetician, she realized how many bad products were out there. “Don’t trust a brand just because the label says it’s all natural. So many of us put ourselves into a category, thinking that we know what our skin needs,” said Curtis. When making a sale, a customer might choose to purchase online or schedule an appointment. Curtis explained that she likes getting to know her customers so she can establish trust, opinion, and perspective. The Noel Herbals website provides descriptions of the products, what they do for your skin, and the ingredients. Curtis discloses everything in her ingredients list, keeping her clients informed. The brand’s first ever and still the most recommended product is the “Golden Love Oil”. This serum can be used for any type of skin. It is made with chamomile, helichrysum, marshmallow, jojoba oil, and kukui nut oil. This product helps to moisturize the skin and heal inflammation. When speaking with first time customers, the “Golden Love Oil” is always Curtis’s first recommendation. “This oil is for anyone. Picture a golden light surrounding your entire face with love,” said Curtis. The product description paints a beautiful picture of how this product will make you feel. Curtis uses similar statements in the first sentences to every one of her product descriptions, to help make the customer feel more grounded and connected to the earth and natural roots of the products. These emotion provoking descriptions and details show how all of Curtis’s products are produced with positive and loving intentions. With the success of women owned businesses during the 21st century, Curtis takes the time to support female entrepreneurs. The shop’s website highlights local women-owned businesses with similar products in “Meet the Makers”. Each product that she supports
