POLISHED Magazine Autumn/Winter 2021

Page 26

The new age of Pixels I

n the new digital age of perfection, we all have been guilty of searching for the perfect shot, the perfect lighting, or the perfect angle for our Instagram and Tik Tok pages. We long for something to get our names into the algorithm for thousands to see. We are constantly trying to find those 15 seconds of fame, but look no further because tucked away in Cambridge, MA is Go Pixel Yourself. POLISHED sat down with John Carter, the owner and founder of Go Pixel Yourself, to discuss this modern concept. Carter has fostered this hybrid, pop art business where anyone ranging from influencers, families, and students alike can go to take professional digital content of themselves with 16 dazzling theme rooms, neon-colored backdrops, and trippy set pieces that engulf you in a truly immersive environment. Carter discussed that ‘Go Pixel Yourself’ wasn’t his first business endeavor, but that his previous experiences were the stepping stones to this truly unique experience. Angela Defelice: What experiences lead you to the foundation of Go Pixel Yourself, and what skills do you feel contributed to its creation? John Carter: I was a street artist in New York City. I was a large-scale installation artist using found objects like school buses. I made found object art furniture out of bowling balls, boxing gloves, and don’t walk signs. Not only did he spend a lot of his time creating art, but he also dabbled in working with light shows which had a big part to play in his newest business venture. JC: I also ran an advertising agency and oversaw the design of the majority of the New York City Christmas windows for about five years. Parker 3D, (his previous business,) has done video integrated and interactive large-scale displays worldwide from Dubai to Shanghai to the Caribbean and all throughout North America. So if you take this group of skill sets, you can see most of it at Go Pixel Yourself. AD: When you created the concept, what were your initial thoughts? JC: As an artist, you don’t have much choice but to do something with your creative urge! I have always navigated back-and-forth between commercial and artistic endeavors... And recently recognized that


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