MILKRITE | INTERPULS
IMPROVING EVERY FARM
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MILKRITE | INTERPULS
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PROFILE
A provider of milking solutions to farmers around the world, milkrite | InterPuls supports the livestock industry with innovative products, services and training. Commercial Vice President EMEA/APAC João Pereira discussed the company’s dedication to customer satisfaction and investments into innovation. Report by Antonia Cole.
together to offer comprehensive solutions for milking parlours and farmers. Then, in 2020, milkrite | InterPuls was acquired by the DeLaval Group. As a major player in the industry, this accelerated the company’s growth by
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providing a much larger investment capacity.
President EMEA/APAC João Pereira said: “We
ties. With over 300 employees, the company
have been producing solutions for the dairy
runs a very efficient and profitable operation.
industry for decades, but this is a significant
From South Africa to Thailand, milkrite |
milestone for us. We have a wealth of
InterPuls serves customers all over the world
experience in the industry and our longevity
through a network of professional distributors.
2027, milkrite | InterPuls will be
milkrite | InterPuls has seven sites around
celebrating 100 years as liner
the world, three of which are manufacturing
manufacturers, Commercial Vice
plants, and the others are commercial facili-
as a company is a testament to our level of customer service.”
“A very important and game-changer milestone was the launch of our Cluster
Originally, milkrite | InterPuls was two
Exchange Service in 2010,” added Mr Pereira.
separate companies. milkrite focused on
“This allows farmers to rent a part of milking
producing liners and other consumables,
equipment, which is a completely new
whereas InterPuls concentrated on milking
concept to the market. We really focus on
equipment. In 2015, these companies joined
customer experience and providing the most
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effective solutions. Services like this allow us to meet specific client needs and offer tailored solutions.”
Optimising performance As a company, milkrite | InterPuls has a major focus on improving the performance of the farms of clients. With a highly-skilled research and development team, the company is able to build innovative and fully-integrated systems to support farmers in operating more efficiently. milkrite | InterPuls is committed to helping farmers achieve their goals in the most effective way possible. The Impulse Air liner demonstrates the company’s dedication to providing comprehensive solutions to farmers. This liner utilises state-of-
With constant pulsation and vacuum
the-art technology to allow cows to be milked
monitoring, MIPulse provides detailed
quickly and comfortably. As opposed to a con-
information on milking performance. The
ventional liner, air is introduced into the system
system includes customisable notification
above the milk. This creates a process that is
features that can be adjusted to fit the
more efficient, prevents splash-back and is
farmer’s needs, ensuring the parlour is running
safer for the cow. With a triangular shape,
at optimum efficiency.
suction is distributed more evenly, which is
“Our product development starts by listening
more secure and gentler on the cow. These
to the customers and farmers that use our
technologies combined to enable a smooth-
products,” continued Mr Pereira. “We are
er milk flow, as well as keeping the teat dry,
attentive to their demands and the evolving
reducing the risk of cross-contamination.
trends of the dairy market, then we develop
“We are in the process of launching another
our solutions based upon that. We don’t
solution,” explained Mr Pereira. “It is called MI-
focus on product development, but on
Pulse and it will allow farmers to get the best
creating solutions. This makes a big difference
possible results from their parlours, in addition
for both our customers and the farmers.”
to maintaining the health of their cows. Issues that arise during milking can be very difficult
Strong partnerships
to detect. Our new system helps farmers
Recently, milkrite | InterPuls has invested in its
identify issues before they become
manufacturing site in Poland. This is a mod-
problem, or they damage the milking process or cows’ health.”
ern liner factory, allowing the company to advance its operation in terms of efficiency
Having our values of quality and innovation instilled as part of who we are, we are set in the right direction to support customers, suppliers, key stakeholders and each other
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MILKRITE | INTERPULS
I
PROFILE
and quality. The improved factory will help
transparency and integrity, the
drive milkrite | InterPuls’ growth ambitions
company has been able to cre-
and support it in providing the best possible
ate many longstanding relationships.
products and services to customers. “In the current climate of the industry,
“What I’m most passionate about is helping people to achieve their goals,”
quality is not really a differentiating factor as
added Mr Pereira. “I’m focused on developing
high standards are already the expectation,”
the people around me, identifying what they
commented Mr Pereira. “What really makes
want for their future and helping them take
us stand out in the market is the relationships
the steps to make it a reality. Encouraging
that we build. We focus on a human
self-development and personal growth is
approach, connecting with, and making
a key part of what motivates me in my work.
time to fully understand, our customers and
This is what I love most about working at
farmers. For us, communication is key in
milkrite | InterPuls.”
driving our success.” milkrite | InterPuls extends these values into
Advancing efficiency
its partnerships with suppliers. This involves
The company is also focused on the future
engaging in face-to-face meetings with part-
in terms of promoting sustainability. milkrite |
ners to establish stronger connections and fa-
InterPuls has invested in solar panels installed
cilitating responsive and open communication.
at its Italian site in order to reduce its reliance
From this, suppliers can better understand the
on the main grid and by using a clean energy
company’s needs and milkrite | InterPuls can
source, limits its carbon footprint. Within
clearly communicate expectations. By fostering relationships based on
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operations, milkrite | InterPuls promotes the recycling of excess materials and reports carbon emissions. Currently, milkrite | InterPuls
is developing strategies to become carbon neutral. “Our services aim to assist farmers in operating more sustainably,” said Mr Pereira. “With
is constantly
our interactive approach, we often visit farm-
exploring innovative
ers directly on their farms. Through this, we
ways to advance milking technology and
can really assess what their needs are and
create solutions that make a difference to
support them in becoming more efficient. We
the world.
discuss performance and optimisation to give
“As well as making sure that our company
operational advice that improves the milking
is a great place to work for our team, we
process. Our team work as consultants, pro-
believe in making the right decisions to
viding full solutions that streamline practices.”
support society as a whole,” continued
The core focus of milkrite | InterPuls is to help
Mr Pereira, in conclusion. “Having our
farmers feed the planet in the most efficient
values of quality and innovation instilled as
way possible. By achieving more whilst using
part of who we are, we are set in the right
less, the company supports people and the
direction to support customers, suppliers,
planet simultaneously. milkrite | InterPuls
key stakeholders and each other.”
n
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