IN2027, milkrite | InterPuls will be celebrating 100 years as liner manufacturers, Commercial Vice President EMEA/APAC João Pereira said: “We have been producing solutions for the dairy industry for decades, but this is a significant milestone for us. We have a wealth of experience in the industry and our longevity as a company is a testament to our level of customer service.”
Originally, milkrite | InterPuls was two separate companies. milkrite focused on producing liners and other consumables, whereas InterPuls concentrated on milking equipment. In 2015, these companies joined
A provider of milking solutions to farmers around the world, milkrite | InterPuls supports the livestock industry with innovative products, services and training. Commercial Vice President EMEA/APAC João Pereira discussed the company’s dedication to customer satisfaction and investments into innovation. Report by Antonia Cole.
together to offer comprehensive solutions for milking parlours and farmers. Then, in 2020, milkrite | InterPuls was acquired by the DeLaval Group. As a major player in the industry, this accelerated the company’s growth by providing a much larger investment capacity.
milkrite | InterPuls has seven sites around the world, three of which are manufacturing plants, and the others are commercial facilities. With over 300 employees, the company runs a very efficient and profitable operation. From South Africa to Thailand, milkrite | InterPuls serves customers all over the world through a network of professional distributors.
“A very important and game-changer milestone was the launch of our Cluster Exchange Service in 2010,” added Mr Pereira. “This allows farmers to rent a part of milking equipment, which is a completely new concept to the market. We really focus on customer experience and providing the most
effective solutions. Services like this allow us to meet specific client needs and offer tailored solutions.”
Optimising performance
As a company, milkrite | InterPuls has a major focus on improving the performance of the farms of clients. With a highly-skilled research and development team, the company is able to build innovative and fully-integrated systems to support farmers in operating more efficiently. milkrite | InterPuls is committed to helping farmers achieve their goals in the most effective way possible.
The Impulse Air liner demonstrates the company’s dedication to providing comprehensive solutions to farmers. This liner utilises state-ofthe-art technology to allow cows to be milked quickly and comfortably. As opposed to a conventional liner, air is introduced into the system above the milk. This creates a process that is more efficient, prevents splash-back and is safer for the cow. With a triangular shape, suction is distributed more evenly, which is more secure and gentler on the cow. These technologies combined to enable a smoother milk flow, as well as keeping the teat dry, reducing the risk of cross-contamination.
“We are in the process of launching another solution,” explained Mr Pereira. “It is called MIPulse and it will allow farmers to get the best possible results from their parlours, in addition to maintaining the health of their cows. Issues that arise during milking can be very difficult to detect. Our new system helps farmers identify issues before they become problem, or they damage the milking process or cows’ health.”
With constant pulsation and vacuum monitoring,
MIPulse provides detailed information on milking performance. The system includes customisable notification features that can be adjusted to fit the farmer’s needs, ensuring the parlour is running at optimum efficiency.
“Our product development starts by listening to the customers and farmers that use our products,” continued Mr Pereira. “We are attentive to their demands and the evolving trends of the dairy market, then we develop our solutions based upon that. We don’t focus on product development, but on creating solutions. This makes a big difference for both our customers and the farmers.”
Strong partnerships
Recently, milkrite | InterPuls has invested in its manufacturing site in Poland. This is a modern liner factory, allowing the company to advance its operation in terms of efficiency and quality. The improved factory will help drive milkrite | InterPuls’ growth ambitions and support it in providing the best possible products and services to customers.
“In the current climate of the industry, quality is not really a differentiating factor as high standards are already the expectation,” commented Mr Pereira. “What really makes us stand out in the market is the relationships that we build. We focus on a human approach, connecting with, and making time to fully understand, our customers and farmers. For us, communication is key in driving our success.”
milkrite | InterPuls extends these values into its partnerships with suppliers. This involves engaging in face-to-face meetings with partners to establish stronger connections and facilitating responsive and open communication. From this, suppliers can better understand the company’s needs and milkrite | InterPuls can clearly communicate expectations. By fostering relationships based on transparency and
integrity, the company has been able to create many longstanding relationships.
“What I’m most passionate about is helping people to achieve their goals,” added Mr Pereira. “I’m focused on developing the people around me, identifying what they want for their future and helping them take the steps to make it a reality. Encouraging self-development and personal growth is a key part of what motivates me in my work. This is what I love most about working at milkrite | InterPuls.”
Advancing efficiency
The company is also focused on the future in terms of promoting sustainability. milkrite | InterPuls has invested in solar panels installed at its Italian site in order to reduce its reliance on the main grid and by using a clean energy source, limits its carbon footprint. Within operations, milkrite | InterPuls promotes the recycling of excess materials and reports carbon emissions. Currently, milkrite | InterPuls is developing strategies to become carbon neutral.
“Our services aim to assist farmers in operating more sustainably,” said Mr Pereira. “With
our interactive approach, we often visit farmers directly on their farms. Through this, we can really assess what their needs are and support them in becoming more efficient. We discuss performance and optimisation to give operational advice that improves the milking process. Our team work as consultants, providing full solutions that streamline practices.”
The core focus of milkrite | InterPuls is to help farmers feed the planet in the most efficient way possible. By achieving more whilst using less, the company supports people and the planet simultaneously. milkrite | InterPuls
is constantly exploring innovative ways to advance milking technology and create solutions that make a difference to the world.
“As well as making sure that our company is a great place to work for our team, we believe in making the right decisions to support society as a whole,” continued Mr Pereira, in conclusion. “Having our values of quality and innovation instilled as part of who we are, we are set in the right direction to support customers, suppliers, key stakeholders and each other.” n
