For over 60 years, Service Graphics has been delivering engaging visuals for global brands. As the UK’s largest provider of high-impact visual communications, the company works across a wide range of sectors. Group Sales Director Tristan Shaun discussed award-winning projects and sustainability, in conversation with Antonia Cole.
Service Graphics has evolved and grown over the years; Group Sales Director Tristan Shaun said:
“Grenadier Holdings, the marketing communications group, acquired the business
around 5 years ago. Our offering complements the Grenadier businesses, adding wide-format production and sector-specific expertise to the group and extends our reach in new markets.
“Grenadier operate across the US, UK, Europe and Africa, with revenues set to reach two billion euros.”
With 300 employees based in offices and production facilities across the UK, Service Graphics offers high-quality visual solutions to a wide selection of markets. From luxury retail, grocery and beverages to museums, sports events and exhibitions, the company utilises technical knowledge and innovative thinking to deliver effective projects tailored to specific sector needs.
Service Graphics creates, produces and installs specialised visuals as part of a comprehensive range of services. Account managers are detail-oriented, progressing projects through each phase from concept to completion, ensuring budgets and timelines are met. However, it is the creative team that brings clients’ ideas to life and the skilled production team that produce stand-out graphics in state-of-the-art production facilities.
“The reason so many global brands trust Service Graphics goes beyond relationship
building,” added Mr Shaun. “We work hard to truly understand a brand; we reflect the same passion and belief of our customer. It is a simple philosophy, the result being our team becomes an extension of the customer’s marketing function.”
Award-winning projects
The company offers end-to-end solutions to customers, managing every project from concept through to installation. Services include prototyping, material specification, metalwork, packaging, delivery, removal and more, all of which are underpinned in helping clients with their sustainability goals. Whether
for display units, window graphics, signage, banners or printed carpets, Service Graphics tailors everything to the unique requirements of each client.
“We are a confident team with specialisms and expertise almost unmatched in the industry,” explained Mr Shaun “It was, therefore, a personal high for me to collect three awards for the business at The UK Graphics Awards, including Wide-Format Printer of the Year, and projects for Live Events and Retail Windows. Recognition of our commitment
to customers, to set the standard, push the boundaries of design and creativity.”
The award-winning projects included creative hoardings, signage and graphics for Battersea Power Station, window displays for Gymshark and event branding for the Tour of Britain 2024. For The Tour of Britain, the Service Graphics team worked with organisers to minimise the carbon footprint, leveraging the company’s nationwide network of production facilities and locally based suppliers.
“We’ve built a fantastic relationship with Gymshark, delivering its 66 campaign and its award-winning We Do Gym campaign,” continued Mr Shaun. “Projects that our teams were at the heart of developing and delivering the end result.”
Service Graphics have had a busy year working on marquee events, including the Eurovision Song Contest and the 2024 Euros.
The Eurovision Song Contest took place across five venues in the city of Liverpool. Service Graphics was responsible for the brand overlay, and it was the most sustainable Eurovision yet, with the company using recyclable materials and disposing of them sustainably after the event. All of the largescale pitch and ceremony banners the
company made for UEFA’s games across Europe were also recyclable, promoting sustainability within the sector.
Sustainable innovation
The business is committed to helping deliver Net Zero, and sustainability is at the core of Service Graphics’ operation. The company
challenges clients to incorporate sustainability into projects with a variety of innovative technologies and processes. Service Graphics has a Silver EcoVadis rating, which was achieved through a range of decarbonisation initiatives.
In 2022, the company implemented carbon footprint calculation, working with Carbon Quota and used this insight to reduce the company’s impact on the environment. With precise carbon targets and sustainability implemented into the Service Graphics project management systems, the company limits environmental impacts and complies with international standards.
“We have already introduced many emission-reduction programmes across our sites, such as LED lighting, material yield optimisation software and transitioning to 100 per cent renewable energy,” commented
Mr Shaun. “Our ISO 14001-certified management system allows us to measure the impact of each project. This means that we can fully support our clients in making sustainable choices. Our environmental objectives are always evolving, and we strive to continue this.”
Service Graphics has its own eco-friendly printing range, which is PVC- and solventfree, as well as being recyclable and made from recycled materials where possible. This range includes everything from banners and vinyl to wallpapers and exhibition displays. The company continually reviews products and materials to ensure it is leading industry development in terms of sustainability, whilst maintaining quality and affordability.
Additionally, Service Graphics has invested in innovative technologies like clean air coatings.
This coating is sprayed over graphics and prevents up to 40% of pollutants from entering the atmosphere.
“Sustainability is really important to us as a company,” added Mr Shaun. “We have already made so much progress in achieving our environmental goals. By utilising innovative materials and working on large-scale sustainable events, we are able to set a better environmental standard in the graphics industry for others to follow.”
Collaborative growth
Service Graphics not only aims to reduce its own carbon impact, but it also works with partners and suppliers to decarbonise the supply chain. By documenting its carbon footprint, the company encourages conversations on sustainability with partners.
“Understanding our carbon footprint to a greater extent allows us to identify areas for improvement and helps our customers
deliver against their sustainable goals,” said Mr Shaun. “Companies that share the same environmental values seek out Service Graphics for our sustainable graphic solutions.”
The company facilitates open and transparent communication in partnerships, building up relationships of over 25 years with many suppliers. CMYUK is one of Service Graphics’ primary suppliers and, `through the development of this relationship, the company benefits from better prices, guaranteed stockholding and first access to innovations and new materials.
“At Service Graphics, I get to work with a likeminded team of innovative individuals,” continued Mr Shaun, in conclusion. “We constantly look to improve our practices and achieve more. Having a positive impact across such a wide variety of industries makes my job really exciting. I am eager to keep growing with the company, exploring new opportunities and innovations.” n
