2016 Epda event taipei

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epda Event in Taipei 28 - 31 October 2016


Who we are epda is the leading European network uniting internationally minded designers and agencies, who value contact and interaction with peers. epda provides a platform to exchange, to network, to get inspired and to socialize.

epda was founded in 1991 by a group of friends and has since then developed into a unique community of about 50 agencies from all over Europe. epda members have their focus in packaging and brand design including graphic, product, industrial, retail, digital and communication design.


Our Members come from Belgium Denmark Finland France Germany Greece

Hungary Italy Japan Netherlands Norway Poland

Romania Russia Switzerland Sweden Taiwan Turkey


Activities - Two annual conferences on business-relevant topics in various European cities (more than 40 events in total) - Active involvement at important international fairs (Innovationparc Packaging at interpack in 2008, 2011, 2014 and drupa in 2012 and 2016) - Annual DIY Design Competition in cooperation with brand owners and industry partners - Tailor-made projects for designers and industry partners - Cooperation with design universities and design schools - Initiation and support of business-relevant publications


Past Events


Past Events 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004

Milan Amsterdam / Basel Brussels / Barcelona Paris / Strasbourg London / Paris Vienna / New York Hamburg / Venice Prague / Amsterdam Copenhagen / Antwerp Tokyo / London Lyon / Zurich Barcelona / Rome Moscow / Paris

2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016

Brussels / Graz Turin / Berlin Ibiza / Athens D端sseldorf / Monte Carlo Stockholm / Paris Vevey / Warsaw D端sseldorf / Brussels Helsinki / Lisbon Istanbul / Prague D端sseldorf / London Toulouse / Berlin D端sseldorf / Taipei



Upcoming events & locations Schedule 2016 1. epda Germany event: April, 22 2. "touchpoint packaging" at drupa tradefair in Germany: May, 31 to June, 10 (epda as co-organiser) 3. epda Congress in Taipei: 28 – 31 October 2016


epda Event in Taipei Title

Does Brand Design take Courage? Let‘s discover breakthrough Design from all over the World


epda Event in Taipei Objectives - Foster mutual understanding between cultures and implications on design - Share knowledge and exchange experience about branding and design in Asia and in Europe - Provide inspiration for designers - Investigate how branding and design might evolve in both Asia and Europe


epda Event in Taipei Concept On the main event day we plan to offer a conference combined with (the opening of) an exhibition on Brand and Packaging Design to both Asian and European designers. The second day is envisaged to be a hands-on event for design students and professional designers from both Asia and Europe. It would beste take place at a university. On the third day a social and cultural program will be offered as leisure activity. The 3-day event is supposed to take place between 28 and 31 October 2016. The exact timing is not fixed yet.


epda Event in Taipei Congress on 28 October 2016 1) East meets West: How different are we and how to profit from it? - We envisage to initiate an on-stage dialogue between a European and an Asian Design Experts to highlight the differences and similarities of the European and Asian culture and its consequences for design. - Representative Asian (Japan, Thailand, Taiwan, China) as well as European agencies will introduce to local markets and illustrate challenges and opportunities of today‘s brand design business.


epda Event in Taipei Congress on 28 October 2016 2) How much courage do we need? - We will invite international branding and packaging design experts to hold keynote speeches on the development of branding and design, illustrating what from their perspective is needed to succeed locally or globally. - We envisage to learn from trend researchers which global and likewise local trends we may expect and have to react on in future.


epda Event in Taipei Congress on 28 October 2016 3) Let‘s get inspired! We envisage to inspire designers by international breakthrough projects in branding & design, latest best case studies from different parts of the world that have gained international recognition.


epda Event in Taipei Exhibition on Brand and Packaging Design to be opened on the congress day

- epda members will contribute with approximately 100 exhibits coming from around 10 countries to an international exhibition of brand and packaging design showing latest success stories of different markets, covering a wide range of packaging material and types. - Likewise Asian design agencies will be invited to contribute with an equally representative number of great packaging design cases coming from Asia.


epda Event in Taipei Exhibition on Brand and Packaging Design - Next to real-life examples we will present the results of the epda Packaging Design Competition (DIY) 2016 on the topic of "The Future of Packaging Design":

- Design agencies as well as students from Europe are expected to develop their visions of products to be packed and sold in the year 2035. Submissions to past DIY Competitions amounted to around 50 high-level packaging design solutions each. See http://www.epda-packaging.com/diy.php


epda Event in Taipei University Workshop Event date to be confirmed We envisage to offer and carry out a hands-on programme for design students as well as junior and senior designers from both Asia and Europe.

The objective is to - experience differences and similarities in the European and the Asian design approach - foster mutual understanding and joint learnings - provide information about packaging material via epda industry partners Stora Enso, Sleever International and Siegwerk Druckfarben


epda Event in Taipei University Workshop Event date to be confirmed Examples for potential workshop topics: a) "Design a food Package" (i.e. tea or food) Designers work in two groups, one led by an Asian designer and one led by a European designer. The designs will be sketched, drawn by computer and printed digitally on the same day.

b) Creativity Training in mixed groups Small groups of designers (male/female, student/professional, Asian/European) work on simple creativity assignments to interact and communicate verbally and non-verbally. c) ‌


epda Event in Taipei The presented concept is a draft that is in the process of finalisation. Comments and ideas to improve and fine-tune are very welcome. We are open for discussion and adaptation for the best outcome.

Status: 31 January 2016


epda Event in Taipei Contact: epda President: Malgosia Pawlik-Leniarska epda Operational Manager: Claudia Josephs claudia@epda-packaging.com +49 2102 1029940 www.epda-packaging.com


Thanks!

We are looking forward to cooperation.


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