awards | Professional Driver QSI 2023
hich companies promote their operations in the most creative and original way? The QSi Award for Marketing aims to find out. The judges were looking for chauffeur, taxi or private hire operators, large or small, that make use of innovative or creative marketing and advertising across a range of media, and can show how this has improved their businesses. Our Gold QSi Award winner only started to take shape during the pandemic. But through a programme of strategic acquisitions, Take Me Group has created a growing national presence – and key to that is building a recognisable brand. Though clever use of social media, and a strategic shift from local to national branding, Take Me is building a consistent brand identity without losing the local focus of the companies in the group. Our Silver winner is Blacklane, a global giant that has taken a smart locally focused approach to improving awareness of its services in London. A combination of smart, informative films and strategic advertising, focusing on the London underground, has given a major boost to its growing presence. The Bronze award goes to a regional chauffeur company that uses all the tools at its disposal to spread the word about its high-quality service. Hilton Ames Chauffeurs of Exeter uses includes social media, face-toface meetings and an informative customer newsletter. The result of all this has been a trebling of business in the past year.
The Winners Gold Silver Bronze
Take Me Group, Leicester Blacklane, Berlin Hilton Ames Chauffeurs, Exeter
SPONSORED BY
Go ld
W
Marketing Award
Roll of Honour
CamCab, Cambridge Take Me Group, Leicester DG Cars, Nottingham Station Taxis, Sunderland 001 Taxis, Oxford Street Cars, Manchester Street Cars, Manchester Radio Taxis, Southampton Royal Cars, Oxford GLH, London Addison Lee, London Go Green Taxis, Didcot Go Green Taxis, Didcot Addison Lee, London Airport Lynx, Cambridgeshire Spotty Cars, London Addison Lee, London Airport Lynx, Cambridge Tristar Worldwide, London White 7, Shrewsbury Capstar Chauffeurs, London White 7, Shrewsbury Reliance Worldwide, London Tristar Worldwide, London
ze on Br
16
AAA Taxis, Hatfield Take Me Group, Leicester Veezu, Newport
r lve Si
2022 Gold Silver Bronze 2021 Gold Silver Bronze 2019 Gold Silver Bronze 2018 Gold Silver Bronze 2017 Gold Silver Bronze 2016 Gold Silver Bronze 2015 Gold Silver Bronze 2014 Gold Silver Bronze 2013 Gold Silver Bronze
QSI AWARDS SOUVENIR EDITION 2023
