The Maximum Real Estate Guide for Sellers

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Where People Come for Results

Your Home SOLD in 38 Days or We Will Pay You $500.00...

GUARANTEED!* We are so confident in our ability to sell your home, that we are offering to get Your Home under contract in 38 Days or less or we Will Pay You $500.00... Guaranteed!* That’s Right! We will pay you if we don’t get your home under contract in 38 Days. Our marketing strategy is proven, and it is designed to maximize the exposure of your listing, and have qualified buyers running to your door.

Our system far exceeds that of the average agents, and it is sad that so many home sellers will trust the marketing of what is probably their largest asset to those average agents. Simply because someone has a license to sell real estate does not mean they are experts at the art of effectively marketing a home to get it SOLD.

Sold and Current Listings

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*Restrictions apply. Separate written agreement required. Not intended to solicit currently listed homes.

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PRODUCER REALTY TEAM 864-525-0201 Results@ProducerRealty.com www.ProducerRealty.com

For Sale By Owner

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We had our house FSBO for 6 months with not one call. We contacted Victor and he made a few recommendations. Once the upgrades were completed we had a contract on our house within a month. - Mike & Angie B.

Is For Sale By Owner for You? Selling your home For Sale By Owner is exciting, and a bit frightening at the same time, isn’t it?

You clean the house from top to bottom. Maybe you even repaint some rooms. Then you place your sign in the yard, perhaps place an ad in the local paper, and plan an open house.

However, there is a lot that goes into successfully getting a home SOLD. Most Realtors don’t understand some crucial steps to selling a home, and for a for sale by owner, not knowing the right things to do can cause the homeowner a lot of heartache. It can delay your plans, and cause you to leave money on the table. Not only is a homeowner taking a serious risk by inviting strangers to walk through their home, most of them could not even tell you the name of the potential buyer they let walk through their home.

To be successful at selling a home, you must understand the local real estate market, not what Zillow tells you, but the overall market. You have to prepare the home to make it appealing to potential buyers. You must have good pictures, and a marketing plan. You must also be flexible to show the home at potential buyers’ convenience, and make sure you understand the paperwork process and use the right documents and disclosures.

Only 7% of For Sale By Owners sold last year of all homes sold.

According to National Association of Realtors, only 7% of homes sold in 2017 were for sale by owners, and 18% of them knew the buyer prior to the purchase. Only 3% of sellers had time to devote to all aspects of the sale. The most difficult task for the for sale by owner was getting the price right (17%). Followed by Understanding the paperwork (12%), preparing the home for sale (8%), and selling within the time planned (5%). Median sales price for agent assisted homes was $264,900. For sale by owner was $200,000.

We are specialists and experts in the art of helping “For Sale By Owners” sell their homes quickly and for top dollar.

And we believe we have come up with a quick, easy and effective way for you to sell your home quickly and without hassle... Plus, you can begin using our unique home selling system in the next 24 hours (or less)!

We‘ve been very successful at assisting “For Sale By Owners” all over the Upstate area sell their homes without the headache and hassle that usually accompanies this type of transaction. From small condos to large estates... our unique home selling system has paid off handsomely for the homeowners who have used it to sell their homes quickly.

That's our specialty, and that’s how we can help you.

2 PRODUCER REALTY TEAM 864-525-0201 Results@ProducerRealty.com www.ProducerRealty.com

Dear Homeowner, Frustrated? Angry? Are You Sick And Tired Of Hearing All The “Good” Excuses About Why Your Home Didn’t Sell? Are You Mad As Heck And Ready To Do Something About it?

Dear Homeowner, Based on information obtained from the Multiple Listing Service, it has come to the attention of hundreds of real estate agents that your home is no longer available for sale, and your phone is probably ringing off the hook with calls from these agents promising to do a better job for you if you only give them a chance. And I bet you're asking yourself...

Where were all these agents 90 days ago? If they're so good - how come they didn't produce a buyer when my home was on the market?

Good question.

It's a fair question.

Unfortunately, the answer isn't all that simple.

The most common answer you'll hear is "your price is too high." And while that is sometimes the case, it is only one of many possible reasons which may be responsible for your home not selling during its original listing period.

You know, deep down, that a lot more could have been done...

And doesn't it just tick you off to keep on hearing all the "Good" excuses about why your home didn't sell when you know that everything that could have been done to produce a buyer - probably wasn't?

...and chances are - you're right!

3 PRODUCER REALTY TEAM 864-525-0201 Results@ProducerRealty.com www.ProducerRealty.com

Guaranteed Sale Marketing

A Proven Repeatable System to Sell Your Home in Less Time and for More Money than the Average Agent.

2018 PRODUCER Realty Team List to Sale Price Average ................... 99.99% 2018 Other GGAR Agents List to Sale Price Average ......................... 97.72% In this ever changing real estate market, you need every advantage to selling your home for the top dollar. Whether the real estate you own is your primary home, vacation home, or investment property, this is one of the most important financial transactions that most people make in their entire life. What you know and who you choose to represent you in this transaction can help you, or hurt you when it comes to getting what you deserve from the sale of your property. The information in this guide is to help you become a highly informed consumer, and make the right decision in choosing a Realtor.

The ABC’s of Real Estate Marketing...

What most Agents Do...

• Advertise themselves • Place a sign in your front yard • Create an ad for the paper (maybe run it) • Download your listing in the MLS • Encourage their office to show your home • Figure they might try an Open House • Get on their knees and pray that your home will sell This antiquated method is the way real estate has been practiced for the past 100 years, and unfortunately is still the way many agents operate today. These traditional methods have proven to be less and less effective... especially in the current housing market.

Our Proven 7 Step GUARANTEED Marketing Approach Throughout our PRODUCER Realty Sellers Guide, you will see the Results that our Guaranteed Marketing System has produced for other Home Owners throughout The Upstate South Carolina area. We take the team approach and use a proven modern proactive system that aggressively markets your home to get it sold quickly and for top dollar. We specialize in seeing you through the transaction, giving you expert advice, and representing your best interest every step of the way until the successful completion of the sale. We work in an environment that demands quality service and guaranteed results.

Each person on our team has a specific responsibility to you, our client, in the process of selling your property. Our team makes the possibility of getting your home sold fast and for top dollar as REALITY.

STEP 1 – ANALYSIS We sit down with you to understand your concerns, then review your home to determine what the most outstanding features are, and what areas may need some staging in order to sell faster and for top dollar. As you know, you never get a second chance to make a good first impression.

PRODUCER REALTY TEAM 864-525-0201 Results@ProducerRealty.com www.ProducerRealty.com

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Guaranteed Sale Marketing continued....

2018 PRODUCER Realty Team Success Ratio................. 100% 2018 Other GGAR Agents Success Ratio .................... 89.53% STEP 2 – PREPARE & SHOWCASE We schedule a consult with you and an Expert Staging Professional when needed to help prepare the home so that it will make the best first impression when buyers see it online and during buyer showings.

STEP 3 – MARKETING & ADVERTISING Our approach to getting homes sold has been proven successful with homes in all price ranges. We take professional photographs and video tour of your home to use for marketing. Our multiple media sources are proven to effectively and aggressively advertise your home to the most amounts of qualified buyers and to all the real estate agents in the Upstate South Carolina multiple listing systems. There are 3 types of buyers: in town, out of town, and buyers that are already working with other agents. Does your Realtor market to all the buyers or just a few? Does your Realtor expose your home to all the Realtors or just a few? In order to get the best offer on your home, make sure your home is marketed on all three levels.

STEP 4 – DESIGN & DELIVER Marketing your home is our responsibility... we will design advertisements, sell sheets, emails, flyers and signage that will deliver the best message about your home. If there is something specific you want us to develop for your property, just let us know.

STEP 5 – MEDIA MARKETING Our media sources are proven to effectively and aggressively advertise your home to the most number of qualified buyers.

STEP 6 – OPTIMIZE YOUR LISTING It’s not just about taking a listing, any agent can take a listing – It’s about getting it Sold. Here are some of the highlights of our ultimate Home Selling Strategy...

List your property’s special features and attributes 13) 14) Professional Listing Photography 15) Aerial photography (where necessary) MLS Listing Optimization 16) Listing in up to 3 MLS Systems (Greater Greenville, Spartanburg and Western Upstate) 17) 6) Email Broadcast Blast to Buyer Contacts 18) 7) Signs (if allowed) 8) Video Home Tours 9) Virtual Tours 10) Internet marketing websites including social media 11) Property Website 12) Aggressive online marketing – Hundred’s of websites 1) 2) 3) 4) 5)

High-tech electronic secure lockbox Targeted Marketing Coming Soon Marketing Our proven system of verbal marketing methods Direct contact with VIP Buyers Regular Feedbacks and Updates

Proven Programs: Innovative Consumer Programs Aggressive Advertising Programs Leading Edge Technology Programs

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STEP 7 – SHOWINGS & AVAILABILITY Our team is available to take the buyer calls and handle the showing requests from our websites.

Our Appointment Call Center is available during the day and 24-hours online to handle the agent showing requests on your home so we don’t miss any showing requests.

PRODUCER REALTY TEAM 864-525-0201 Results@ProducerRealty.com www.ProducerRealty.com

Deadly Seller Mistakes - Part 1

The 10 Most Deadly Mistakes You Can Make When Selling Your Home When you are getting ready to put your property on the market, there is a myriad of things to think about, to prepare for, and to organize. Here is a short list of some of the pitfalls to watch out for.

Deadly Mistake Number #1

Incorrectly Pricing Your Home Every seller wants to net as much money as possible when selling their home. Unfortunately, a listing price that is too high often gets the seller less than a listing priced at market value. If your house is not priced competitively, people looking in your price range will reject your house in favor of other larger homes for the same price.

At the same time, the people who should be looking at your house will not see it because it is priced over their heads. Overpricing usually increases the time on the market and that adds to the seller's carrying costs. Ultimately, many overpriced properties sell below market value.

Once you understand the principles of pricing your home, you will know how to sell your house for the best price. To help you avoid costly mistakes related to pricing your home... just call our office at 864-525-0201 and we will deliver to you a FREE Market Evaluation of your home.

Deadly Mistake Number #2

Failing to "Showcase" your home Buyers are looking for homes, not houses, and they buy the home in which they would like to live. They buy emotionally and then back up that emotional decision logically.

Owners who fail to make necessary repairs and don't spruce up the house inside and out, touch up the paint and landscaping and keep it neat and clean, chase buyers away as rapidly as Realtors can bring them.

If you were selling a car, you would wash it or perhaps even detail it to get the highest price and sell it quickly. Houses are no different. Call us at 864-525-0201 for FREE information on how to get your property ready for sale.

Deadly Mistake Number #3

Staying at home during a showing

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As we mentioned above, buying a house is an emotional decision. People like to "try on" a house and see if it is comfortable for them. This is difficult for buyers to do if you are present and even harder if you follow them around, pointing out every improvement you have made.

PRODUCER REALTY TEAM 864-525-0201 Results@ProducerRealty.com www.ProducerRealty.com

Deadly Seller Mistakes - Part 2 It will probably have the opposite effect you want. They may feel uncomfortable because they are intruding on your private space rather than making them feel at home. The best strategy is to leave the house when a prospective buyer is scheduled. Even a good Realtor knows that he won't "sell" the house - the house must sell itself. Once you have prepared your house for showing, let your house do its job.

Deadly Mistake Number #4

Mistaking "Lookers" for Buyers Folks who try to sell their home themselves always get more activity than houses listed with an agent... no question about it. Realtors will only bring qualified buyers and these will be fewer than if you open your front door to everyone who walks down the street.

Fully 96% of the responses you receive on ads and open houses are not bona fide buyers (these statistics come from the National Association of Realtors). Seventy percent (70%) have a house to sell first, 18% live in the neighborhood and are interested in the value of their home and 8% are just looking for decorating ideas or shopping.

That means that only 4 calls out of 100 are buyers that are ready and able to buy a home.

These 4 prospects will look at an average of 12-21 homes before they buy.

Agents pre-qualify buyers before bringing them to your home. An agent does not get paid unless he or she helps someone buy a home. This makes it unproductive for a Realtor to show properties to unqualified prospects.

A Realtor will ask a buyer how much he can really spend for a house, how much he has to put down, how good his credit is, how much he can pay each month, how much he will realize when he sells his present home and about two dozen other similar questions.

Unless your Realtor finds out the facts first, you must ask all these questions before the buyer crosses your threshold. If not, you may end up with a parade of Sunday afternoon shoppers with a dream of owning a home some day.

Deadly Mistake Number #5

Not knowing your rights and obligations Real estate law is extensive and complex. A Purchase Agreement is a legally binding contract.

If improperly written, the contract can cause the sale to fall through or cost you thousands of dollars for repairs, inspections, taxes and remedies for items included or excluded in the offer.

You must be certain of which repairs and closing costs you are responsible for.

You also need to know if the property can legally be sold "as is" and how deed restrictions and local zoning will affect the transaction. If there are defects in your title or your property is in conflict with local restrictions, you or your Realtor must remedy them to avoid losing money.

PRODUCER REALTY TEAM 864-525-0201 Results@ProducerRealty.com www.ProducerRealty.com

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Deadly Seller Mistakes - Part 3

Deadly Mistake Number #6

Signing a listing contract with no way out!

Many times an agent will have good intentions about marketing your house but circumstances change. There might be a death in the agent's family or the agent may decide to quit the business. In these cases where the agent couldn't or wouldn't perform, you must have the right to fire your agent. In some companies, the broker will assign your listing to someone else in the office, someone you didn't personally select. Always protect yourself by getting a guarantee of performance with the right to cancel in writing!

If you are not 100% satisfied with the service we provide, we will cancel your listing with 24 hours notice -- "no questions asked". Call us at 864-525-0201 for a copy of this guarantee.

Deadly Mistake Number #7

Limiting the marketing and exposure of the property

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We still cannot believe how quickly and efficiently things were handled. In a matter of twelve days we had seventeen showings and three offers!

- Scotty & Jillian P.

The two most obvious marketing tools, open houses and ads in the Homes Magazines, are very ineffective.

Surprisingly, less that 1% of all homes sold are sold at an open house. Agents use them to attract future prospects, not to sell your house.

Advertising in newspapers and magazines sell only 1% of all homes sold. Some ads are better than others (ask about our direct marketing ads). You need to spend your advertising dollar on effective marketing. To find out what is effective, you need to understand the philosophy of advertising and then you need to test your ads. Test the publication, test the placement, test the text, test the pictures and then quantify the results into a coherent marketing strategy.

Call us at 864-525-0201 to find out how our guaranteed home selling system works... we have success stories already on file.

Deadly Mistake Number #8

Believing that a Bank Appraisal is the real Market Value An appraisal is an opinion of value that is used for a particular purpose. If a lender wants to lend you money (say on a 2nd mortgage or refinance), they may be motivated to make the appraisal come in high. The appraiser may ignore foreclosure, distress sales or highly motivated sellers in order to justify a higher price.

Unfortunately, a real buyer in the real world will not ignore these properties. These properties will, in fact, be your competition. Don't make the mistake of thinking that the value you were given even 6 months ago when you refinanced is what a real buyer would pay. The value of your home must be determined by what comparable houses in your neighborhood have sold for. Look at all of the SOLDS in the area and then decide.

17 PRODUCER REALTY TEAM 864-525-0201 Results@ProducerRealty.com www.ProducerRealty.com

Deadly Seller Mistakes - Part 4

Deadly Mistake Number #9

Not getting Performance Guarantees from your Realtor Realtors don't guarantee anything. If they get your home sold, great - they get paid, but if they don't, tough luck. About thirty-three percent (33%) of all listings that are put in the Multiple Listing System DO NOT SELL!

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Make sure that your Realtor has a better track record than that and make sure that he will be accountable to you if he doesn't do his job.

Call our office at 864-525-0201 for details on any of our unique “GUARANTEED” real estate services.

Deadly Mistake Number #10

Choosing the wrong Realtor

Thank you for everything Victor. You have done a wonderful job getting our home sold. We appreciate your diligence and great work ethic....

- Kevin & Tameka L.

It is likely that you don't interview people very often, but, in order to find the right Realtor you may interview several. The quality of your home selling experience is dependent upon your skill at selecting the person best qualified.

Getting an experienced, competent agent with your best interests in mind generally costs the same as hiring someone who is inexperienced. Bringing that experience to bear on your transaction could mean a higher price at the negotiating table, selling in less time, and with a minimum of headaches.

There are many Realtors who are wrong for you.

For example, the part-time agent who sells an occasional house because they need a little pocket change or the insurance salesman who believes he can handle two careers or perhaps your cousin George who really needs your business.

The sale of your home could be the most important financial transaction you will ever make.

The person you select can make it a satisfying and profitable activity or a costly, terrible experience. It is your home and your money... the choice of your Realtor is up to you. Make your selection wisely.

18 PRODUCER REALTY TEAM 864-525-0201 Results@ProducerRealty.com www.ProducerRealty.com

Deadly Seller Mistakes - Part 5

Let’s Talk Straight We want you to know that we only work with serious sellers. In fact, our straight forward style isn't for everyone - but it's just what the doctor ordered for most people. We sell a lot of homes.

We would love to get your home sold for you and we are very interested in earning your business.

So What Do You Do NOW? Call us now at 864-525-0201. There is no obligation and we’ll be totally straight with you. Even if you don't list with us, we guarantee it will be time well spent.

So, it's your decision on what to do from here. It's totally up to you. We will get your home sold, you just need to take action and call us! We look forward to hearing from you.

P.S. Remember, all of our services are GUARANTEED to get results... but you could lose more time and money by not calling us!

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Victor was not pushy, after he went over PRODUCER Realty’s marketing strategy with us, we knew he was the right REALTOR for us. We put our house on the market on Thursday, and on Monday they called us and said we have an offer for you. Our home ended up selling in 5 days.

- Rob & Jamie W.

PRODUCER TEAM 864-525-0201 Results@ProducerRealty.com www.ProducerRealty.com

ABOUT US PRODUCER Realty is a results-driven real estate company founded by Victor Amadi, a top agent who has developed and implemented state-of-the-art systems with tools that take the guesswork out of successfully delivering results for our clients during their real estate transactions.

Our team consists of highly trained professionals, serving buyers and sellers in Greenville, Spartanburg, Laurens, Pickens, Anderson, and other surrounding Upstate South Carolina counties. It doesn't matter if you are purchasing or selling your first home or a retirement home at one of The Cliffs communities, we will effectively manage your home buying or selling process from listing to contract to closing. If you are looking for a professional Realtor to r epresent your interests while you buy or sell your home that right way, we've got your back!

Our Mission: To deliver exceptional results for our clients by providing world class service, creating a community of raving fans; and to maintain an environment that inspires excellence allowing our associates to grow to their highest potential.

Our Vision: To be known throughout our community as the go-to real estate company when you want results.

Our Values: Give without any expectations. Focus on delivering results. Never give up until the work is done.

Our Beliefs: To be part of the solution, always continue to improve, and enjoy what you do.

Our Perspective: We are a results-focused real estate brokerage with leading edge systems and tools that makes delivering results possible for our clients. Our realtors are some of the best trained real estate professionals in the world, and we are always seeking to improve. We want to always exceed our client’s expectations. PRODUCER Realty is a company that serves our clients with excellence, and we make delivering results for our client’s number one goal our number one priority.

20 PRODUCER REALTY TEAM 864-525-0201 Results@ProducerRealty.com www.ProducerRealty.com

ALL these homes either sat on the market and FAILED TO SELL with other agents or were LISTED & SOLD BY US!

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PRODUCER REALTY TEAM 864-525-0201 Results@ProducerRealty.com www.ProducerRealty.com

ed!

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I had my house listed for well over a year with two other well know Realtors in the area without receiving many showings or any offers. Then I noticed that my neighbor’s house had sold rather quickly with PRODUCER Realty, so we contacted them and PRODUCER Realty also sold my home very quickly.

- Trish M.

PRODUCER Realty, LLC 425 N. Main Street, Suite C Simpsonville, South Carolina 29681 Phone: 864-525-0201 or 800-731-7703

Email: Results@ProducerRealty.com Website: www.ProducerRealty.com

864-525-0201