2014
12th Annual Hispanic TV Summit
presented by Multichannel News and B&C - New York
• U.S. H i s p a n i c
market:
A
growing quarry for original productions
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New hire
Strategic development
Roberto Pineda has been named General Manager of Azteca America’s KEMO San Francisco station. Pineda brings 25 years of experience in diverse management and sales positions with an extensive track record in development, coaching and inspiring teams. In his new role Pineda will be responsible for leading Sales and Marketing efforts for KEMO San Francisco, as well as fostering the station’s relations with the community and spearheading future marketing and programming efforts. Roberto Pineda
John Camarillo
Niche online channels
Univision will be a major supplier of content when satellite operator DIRECTV launches an Internet-delivered service named YaVeo aimed at a Hispanic audience, according to Reuters. The content would be a crucial offering for DIRECTV’s online service, which is expected to launch later this year. In addition to Univision, DIRECTV is talking with other Spanish language media companies. The Hispanic service would be the first of a series of lowerpriced niche online channels CEO Mike White has said the satellite provider would launch.
Digital partnership
Mike White
José Bastón, President of Television and Content of Televisa, spoke about the strategic alliance with online video leader MiTú, soon to reach over 10.4 million users in Mexico. “For some time now, we’ve been signing agreements for different platforms where we offer the best Spanish-language content and we are now announcing our partnership with MiTú, leader in Spanishlanguage video views in the U.S. and Latin America, with over 1,000 YouTube channels, which is a great complement to Televisa’s current offer,” said Bastón.
José Bastón
CHIEF-EDITOR: Ríchard Izarra - MAIN EDITOR: Maribel Ramos-Weiner
ADMINISTRATION: Luciana Conde, Gueylin Méndez - ART: Sergio Szwarcberg,
EDITORS: Marcela Tedesco, Cynthia Plohn, Ezequiel Iacobone, Lucas Robledo,
Liliana Martínez - PHOTOS & VIDEOS: Ana Magnani, Sofía Izarra, Luz Nis, Ignacio
Vanessa Maldonado, Jaime Quintero, María Carolina Alonso, Vladimir Martínez,
Izarra - SYSTEMS: Mauricio Roda - TRANSLATION: Eduardo Kondracki
Cristian Vergara Vargas, Nastascha Contreras, Aliana González - SALES & CUSTOMER
CORRECTION: Luis Alberto Magnani - SUBSCRIPTIONS: Elangy Trujillo
SERVICE: Roko Izarra, Valeria Nardecchia, Sebastián Novacovsky, Mara Fernández,
37 NE 28th St. Miami, FL 33137, EE UU - INFO: info@produ.com; ventas@produ.com;
Amy Ibarra, Kalú Fermandois, Matías Stetson - PRODUCTION: Andrea Jurado DATA:
subscriptions@produ.com - T +1-305-256-6774
María Carolina Bermúdez, Jeimy Pinoargote, Luz Andrea Hernández, Karen Steel -
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BB-Media Business Bureau, recognizing the importance of offering the U.S. market a more personalized customer service and custom market solutions, has appointed John Camarillo as the Business Development and Strategy Director for the U.S. domestic market. Camarillo is based in Los Angeles, CA. “I am very excited about the market potential, although the U.S. is a very sophisticated market, I have to admit that BB’s methodologies are creative, in-depth and competitively priced. I have no doubt about our successful expansion into the U.S. market,” said Camarillo.
www.produ.com
Entrepreneur
Local production
Mexican actor, director and producer Eugenio Derbez signed an exclusive first option deal with Pantelion Films. Derbez, star of the Pantelion Films hit Instructions Not Included, the highest grossing Spanish-language movie launched in the U.S., will focus on Spanish- and English-language film aimed at Latino and crossover audiences in the U.S. Derbez and Benjamin Odell, Pantelion’s former President of Production, recently launched their production company 3Pas. Eugenio Derbez
As part of Sony Pictures Television’s strategy to promote local content production, Nathalie Lubensky, SVP and General Manager, said that the launch of the fifth season of Mexico’s Next Top Model and the NextTopModel.mx app is the ideal opportunity to build a lasting relationship with the audience. In regards to local content and the importance of the Mexican market, she said the company is already working on finding content in all formats. “Sony is committed to producing locally original content that is culturally relevant to our audience,” added Lubensky.
Nathalie Lubensky
New studios
Gerardo Casanova, VP of Disney and ESPN Mexico and Latin America, announced the March 2015 inauguration of the company’s studios south of Mexico City. The facilities will broadcast in full HD and for the first time will carry the coverage of the Olympic Games to be held in Rio de Janeiro in 2016. “It will house four state-of-the-art HD studios that will allow us to convert our TV channels to digital. Our mobile platforms will also benefit from the content that will come out of these facilities,” said Casanova.
Distribution
Gerardo Casanova
Comcast and Univision Communications Inc. announced they have reached a long-term agreement for Comcast to distribute Univision Deportes Network (UDN) to Xfinity TV customers who subscribe to its Digital Preferred or Xfinity Latino levels of service. UDN is expected to begin airing in October for Xfinity TV customers. “Univision Deportes Network will be a great addition to our growing lineup of networks for Hispanic customers,” said Marcien Jenckes, Executive Vice President of Consumer Services of Comcast Cable.
Marcien Jenckes
www.produ.com
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Premium content
Hernán Rodríguez
RTI announced a new premium content division headed by renowned writerproducer Hernán Rodríguez Matte. RTI’s extensive knowledge in telenovelas such as La Reina del Sur (Telemundo), combined with writer-producer Rodríguez´s experience in the area of premium content, which includes Bienvenida Realidad (Sony Pictures Television), Diarios Secretos De Una Profesional (Endemol), and Prófugos (HBO), will establish a seal of approval on new productions. “This new development division will focus on original series as well as scripted formats,” stated Rodríguez from RTI’s Miami offices.
Business strategy
Cisneros Media Distribution (CMD) announced the hiring of Helen Jurado, a 16-year industry professional, to solidify its stronghold on the Latin American market. As Senior Director of Sales & Business Development, Jurado will report directly to César Díaz, the company’s Vice President. Jurado will be responsible for maximizing profitability of the Cisneros Media’s catalogue in Latin America, developing new and creative multi-platform strategies, analyzing and identifying growth opportunities, while exploring new avenues of business and continuing the growth of CMD’s client base in the region.
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www.produ.com
Cantinflas to the Oscars
The film Cantinflas was selected by the Mexican Academy of Cinematic Arts and Sciences to represent Mexico in the Academy Awards where it will compete for a nomination as Best Foreign Language Film. The film is directed by Sebastián del Amo, produced by Vidal Cantú and Adolfo Franco of Kenio Films, and distributed in the U.S. by Pantelion Films whose CEO is Paul Presburger. Cantinflas is playing in more than 400 U.S. theaters with a successful boxoffice performance.
Paul Presburger
Global growth
Helen Jurado
Former Comcast executive Mauro Panzera has been appointed COO of Olympusat, reporting to CEO Tom Mohler. Panzera, who has over 35 years of international business experience, will spearhead Olympusat’s day-to-day operations, including personnel development, departmental leadership and financial goal management, with a focus on improving the operating efficiency and global growth. “Olympusat is at a pivotal moment in history. We can accomplish many great things for our clients and in the markets where we compete,” explains Panzera.
Mauro Panzera
Original content
Ad sales
Carlos Bardasano has been promoted to VP of Original Content of Univision Communications and will lead alternative content and productions for Univision’s entertainment arm, which spans the group’s 14 channels. On his previous role, he led programming and content at UniMás. Bardasano recently supervised the series Ruta 35, La Válvula De Escape, with Cristina Palacio and Venevision Productions, set to premiere on UniMás in 2015.
Carlos Bardasano Jr.
Juan Vallejo
Programming
Andrés Mendoza was named VP of Programming & Strategy for UniMás. He joined Univision Communications in 2012 working as a Senior Analyst and a Business Operations Manager for Noticias Univisión and lately has been working closely with Alberto Ciurana, President of Programming and Content, in the areas of programming planning and strategy for entertainment across all platforms. Mendoza was part of the team that helped launch Fusion and more recently he has been part of the development team that has created new shows and alternative series for UniMás.
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www.produ.com
FOX Hispanic Media (FHM) executive Juan Vallejo has been promoted to Senior VP of Advertising Sales. The move is representative of his growing role within the expanding group, and the overall success of the sales department. In his new role, Vallejo will oversee FOX Hispanic Media Conexiones’ cross-platform solutions, which includes Consumer Insights and Analytics, Content Amplification and Partnerships, in addition to linear television investments. Vallejo also oversees sales for FOX Deportes, FOXLife and Nat Geo Mundo, in addition to the Spanish-language broadcast network MundoFOX.
New franchise
Dawn Williamson, VP of Advertising Sales of CNN International/Commercial for the Americas, says the interest in lifestyle and luxury goods in Latin America is on the rise. That is why CNN en Español plans to launch a new franchise, Mundo Luxe, which will feature luxury hotels, extravagant jewelry and will provide high-end advertisers an ideal environment to showcase their products and brands.
Andrés Mendoza
Dawn Williamson
Inspiring Entertainment from FremantleMedia Latin America
5200 Blue Lagoon Dr. #200 Miami FL 33126
www.fremantlemedia.com
T +1 305 267 0821 E adrian.santucho@fremantlemedia.com
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Telemundo Telemundo and Reset TV have partnered in the ownership, development, production and international distribution of this mega-reality (13x60’), whose format is based on an original concept by the founders of Reset TV, Toni Cruz and Josep María Mainat. International star Lucero is the host and the judges Luis Fonsi, Olga Tañón, Mario Quintero Lara, Stephanie Himonidis ‘La Chiquibaby’ and Boris Izaguirre, along with 100 international social media influencers, will vote on contestants who will have to sing, dance and demonstrate star quality.
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ESPN Deportes launched a special weekend edition of Nación ESPN, the network’s fan-interactive and culturally relevant show will now offer a new weekend wrap-up edition, featuring a top 50 countdown of the best, worst and funniest plays of the week. To date, renowned sports journalist David Faitelson and versatile sports anchor Adriana Monsalve have been the hosts close to 1,000 episodes and 400 top-notch celebrity guests.
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Produced by Venevision Productions, in every show the popular Univision Radio personality Enrique Santos brings his captivating charm, caring heart and unique brand of humor in this dynamic talk show where practically anything can happen. Set in a colorful Mexican palenque or arena, and featuring a studio audience, the program will offer viewers an hour full of emotionallycharged entertainment that will amuse, amaze and excite them.
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The second season of the reality features a total of ten celebrities competing for the Top Chef title and a total of US$100,000 awarded to charities of their choice. Shot in Boston, Massachusetts and produced by production house Magical Elves, this new edition is hosted by renowned TV personality, Ingrid Hoffmann, in her debut on Telemundo. Leading Hispanic chefs, Lorena García, Jaime Martín Del Campo and Ramiro Arvizú, return as judges, joined by prominent celebrities from the world of entertainment, music and sports.
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www.produ.com
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The Ultimate Fighter Latin America
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FOX D e p o r t e s This docu-reality show (8x60’), produced by Discovery Studios LLC, introduces the For the first time ever, the storied reality Méndez family, a group of successful and series The Ultimate Fighter premieres in talented Mexican-Americans from San Spanish and is made up of fighters from Antonio with an expertise in transforming across Latin America. The first season average rigs into works of art. The show features UFC heavyweight champion follows the family dynamics and antics as Caín Velásquez and number-one they exceed their customers’ expectations contender Fabricio Werdum as coaches, by taking their transformations to leading a cast of 16 fighters from unexpected heights. Each episode shows Mexico and Latin America in the T Hthe N T E W I Fof E W V EE N R E I X Tfamily R E I XI TR HS T W E N TO E N T O R TNH E W N E W (135 R T H N craftsmanship C O Méndez I F NT EHlbs.) H H I RN E W V bantamweight V the N N T T Tand T E T SN SN F F F F F and their crews as they convert old, rusty featherweight (145 lbs.) divisions. The S SP S S S S S S S S S SS S P SVegas E NE of art, N E A E in into real whileN was filmed Las N N N N N EN EN E N NN E Atrucks EE series EEE N I S N E W works T R E NE AEand A S OT R E NE A S O E A S OI S AO S O S S O O D A S O A S OA S O N E W A SROS I O O D A AS SO O S O A S O balancing the family dynamics. produced by UFC and Televisa. H
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This series is based on the novel La Fiesta Del Chivo from Peruvian Nobel Prize in literature recipient Mario Vargas Llosa, and produced by RTI for Televisa. Set in the 1950’s, the series combines historical facts with fictional elements to portray dictatorial power in Latin America and the Caribbean through the life of the Dominican Republic’s most abusive dictator, Rafael Trujillo O NEl Chivo, T H (Julio known H I R I F T H E Cas I X T Hwhose O R Bracho), T S F F regime was notorious for political S S S S S NE E A persecutions, fascination N N for E A E Awomen, N EN A S O S O S O S O A S O cruelty and corruption.
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Twenty-two television celebrities and two unknown contestants compete impersonating music’s biggest idols in Soy Tu Doble, produced by Azteca. Judging the singing and performances of the imitators will be a panel of judges comprised of actress and dancer Niurka, singer and actress Cynthia Rodríguez, entertainment professional, Héctor Martínez, and I R producer and comedian C O N Ese Wey.H The E T show’s host is Poncho de Anda.
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This reality show, hosted by Mexican model and actress Adriana Abascal, is designed as a fashion competition during which four women take on challenges to reveal who is the ultimate fashionista. In each episode four contestants will take part and will need to win different tests. During each one of the challenges they will have to put together the perfect look to wear on three distinct special occasions: a beach wedding, a blind date and a job interview, among others.
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Hollywood Latino Magazine show Hollywood Latino (26x30’) integrates the programming of Sierralta Entertainment’s OTT channel Show Business TV, available on Niibo.com. The show features the latest in the world of entertainment –film, music and TV-, highlighting Hispanic artists who have achieved the coveted crossover or are on their way to making it. Through reports, interviews, segments, behind-thescenes and exclusives, the show covers all the big Latino stars and legends.
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Los Angeles production house Corral 360 is producing for Hulu in the U.S. a half-hour reality show in English entitled Los Cowboys (10x30’), about the world of ‘Charrería’ or Mexican rodeo. Los Cowboys is created by Executive Producer Álex Corral and produced by his Corral 360 Production Company. The series follows the lives of a group of Latino/a urban charros (Mexican cowboys) from Los Angeles and their quest to gain respect as bona fide charros.
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From Executive Producer Jennifer López and sister Lynda López comes the true story of Los Jets, a critically acclaimed six-part soccer-themed docu-series. In a small southern town, this high school soccer team of outsiders will defy odds, face adversity, experience defeat and taste victory on and off the field.
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This 14-part series, hosted by Alfonso This singing reality competition is Rica, Famosa Latina is a new original Herrera, combines cold hard science co-produced by Televisa and reality show produced by Estrella TV with some of the craziest, most Univision and hosted by TV personafeaturing five powerful Latin women: spectacular and painful user-generality Galilea Montijo. The show features Rosie Rivera, Adriana Gallardo, Elisa Beristain, Estela de la Mora and ted clips ever recorded. In La Ciencia three teams of contestants, each Victoria del Rosal, who give the De Lo Absurdo, Herrera reveals the mentored by popular Latin music audience a window into their artists including El Dasa, Dulce María how and why adventure turned to luxurious, but complicated lives. and Jencarlos Canela whose mission misadventure, explaining the errors Michael Ohoven of Infinity Media and will be to lead their group through behind stunts-gone-wrong through every phase of the competition. Up to Joyce Giraud produce the show. physics, biology and engineering. W I F T H try and E W V 28 E W N E W will Ecompete E W E W R E I break R E W E N TO R E N Tcontestants T H X T H E N T be thing isN Ecertain: the I R S I R S T I G T H N E W T the V One N N N N N T T N Fto T F SN E F F next Latin music star and the chance laws of science, and the laws will S P S P S S S S S S S S S Ecash prize. EN US$50K you. N N N N E N EE EN E A Ea E A N N E A E Abreak EE to win I S I S N E WE A S O N T R E N T R E N E A S O N R S I O A S O N E W A S O A S O R S I O S O S O S O O D A S O O D S O A S O
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This 13-episode celebrity reality series follows the fast-paced life of one of the most iconic figures in Latin music: the versatile and often controversial Gloria Trevi. For the first time ever, viewers will also get to see Trevi as not only an artist, but as a mother, wife, and businesswoman. The series is produced by Gloria Trevi and Cinemat, and Executive Produced by Gloria Solomons I F T HE C O N for mun2. I X T H H I R O R T Medel H T S F F
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¡HOLA! TV
Ignacio Sanz de Acedo
Marcos Pérez Salvador
Maggie Salas – Amaro
Idemaris Díaz
An accomplished executive with more than 18 years experience in broadcast operations, international sales and marketing, Ignacio Sanz de Acedo is CEO and General Manager of ¡HOLA! TV. In this capacity, he reports directly to the Board of ¡HOLA! TV in Madrid, Spain, and is responsible for the channel’s day-to-day operations throughout Latin America and the U.S., including programming, marketing, production, ad sales, affiliate sales, and finance.
Marcos Pérez Salvador was tapped as Chief Financial Officer for the network. The executive comes from Spain with vast financial and network development experience, including the successful launches of La Sexta TV and 13tv over the last 7 years.
Maggie Salas-Amaro is an international television executive with 20 years of experience in both the U.S. broadcast and international cable TV industries. SalasAmaro currently heads up Programming & Acquisitions at ¡HOLA! TV.
With over 20 years experience in the entertainment industry and pay-TV, the trajectory of Idemaris Díaz in the area of marketing includes channels such as Gems, The Weather Channel, E! Entertainment, and The Biography Channel.
CEO & General Manager
www.hola.tv Mcotes@hola.tv P +1+305-777-1900 ext. 9506
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Chief Financial Officer
Head of Programming
¡HOLA! TV is a joint venture between Atresmedia Televisión, Spain’s leading media conglomerate company, and ¡HOLA! Magazine, the most respected and exclusive source for news on celebrity, royals, and the elite around the world. Founded in 1944 in Barcelona, ¡HOLA! Magazine boasts 31 editions reaching over 120 countries around the world, and a weekly
Head of Marketing & Communication
Rolando Figueroa
Affiliate Sales Director Experienced media and content sales-marketing executive conducting business throughout Latin America, the Caribbean and U.S. Hispanic market with vast knowledge of its audience. Figueroa’s 22 years of experience come from MGM Networks, Telefónica, Carsey-Werner Distribution, Endemol and BBC Latin America.
readership of 20 million worldwide. ¡HOLA! TV programming features the best of ¡HOLA! Magazine reimagined for television, with news, exclusives and special content that mirrors the philosophy and style of the ¡HOLA! Brand and prides itself in delivering entertainment with elegance and respect.
p e r s o n a l i t y
Manuel Abud, President and CEO of Azteca America
“The most important project in terms of money and relevance for Azteca is soccer” According to Abud, with just over six months at the helm of the network, the changes at Azteca America will begin to yield results in mid 2015
Are you satisfied with the direction the channel has taken? I’m happy. I still believe there is a great opportunity for Azteca in this market through Azteca America. My superiors are committed to improving the operation. I’m optimistic with the channel’s outlook. We just tested our Azteca brand in this market and it’s very strong. It’s top of mind for consumers, way above some of the usual suspects.
Manuel Abud
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What timeframe have you set to determine whether the changes are yielding results? This race is not a sprint, but a marathon. One of the things I discussed both with Gustavo Guzmán and Ricardo Salinas from the beginning was that a turnaround of this magnitude would not occur overnight. Getting to where we want
El Hormiguero
to be will not be immediate; it will take some time. How do you envision this change? It involves an initial diagnostic phase because it’s a completely different thing to see it from the outside. Once inside, you find surprises, both positive and negative. Then there are the phases of stabilization and of building the bases and structures while developing the projects to execute. We showed it at upfront. There we had an immediate strategy. It all has to evolve so that we can see results by mid 2015; we can’t look at it short term. What is Azteca America’s strongest programming move? The most important project in terms of money and relevance for Azteca is
soccer. We brought back Santos, which represents a monumental commitment on the part of my bosses and the company, and has worked wonderfully. We launched a very important project for the media buying community, titled Friday Night Football. For the consumer it’s Los Viernes Futboleros. This means that on Friday nights, if you want to watch soccer you go to Azteca. In general, on Friday nights we’re number one regardless of language in many markets. This is a great achievement. It’s an important investment and the cornerstone of our strategy. What other programming comes with this change? We have other projects such as El Hormiguero, which we soft launched in the summer to be lockstep with
“We just tested our Azteca brand in this market and it’s very strong. It’s top of mind for consumers”
El Hormiguero
La Academia Kids
Mexico. As of August 18th, we put it at 7pm, which is a more family oriented time slot. At 10pm we have a very important project for Azteca named Soy Tu Doble, which provides great counterprogramming because all of our competitors have more violent programming with drugrelated series and novelas. We take the other extreme with this music competition with great production value. I’m very pleased in this regard. What was the outcome of this year’s Upfront? All general market companies have had either neutral or negative results from their upfronts; there hasn’t been any spectacular growth. I’ve been told that Telemundo is very close to what NBCUniversal did, and that Univisión has remained stable
Yo Soy Tu Doble
because it hasn’t closed its upfront yet. We closed our upfront, but are cautiously optimistic. I feel good, but don’t want to make a big deal of it. For us the trend is neutral to positive. What has been the reaction of advertisers? I feel reassured and optimistic about the way our clients have reacted to our new team. They’ve given us a great welcome and are open to and optimistic about our plans. They are eager with options. Certain clients were absent for some time and now they’re back. Because we are a small network, we typically close our upfront later, but I’m ok with that because it allows our advertisers to see the quality of our product.
Friday Night Football
How is the stations group working after the addition of the affiliates of Una Vez Más? We’re very excited about the things we’ve been doing at the station group. Enrique Pérez and his team have made a lot of progress. We brought in José Luis Padilla to supervise Las Vegas, Phoenix and San Francisco from Los Angeles. Padilla has lots of experience and energy. We’re also making large investments: we’re making an important upgrade in San Francisco in regards to signal quality and another upgrade in San Antonio to go digital. Houston and Dallas are doing very well. In regards to content, I’m getting help from veteran journalist Jorge Mettey. He is consulting for us to develop a strategy for local programming and to improve the national newscasts.
We’ve had a great reaction from clients at the local level. Are there plans to increase distribution of Azteca America? Our full power stations and our main battlefronts are Los Angeles, Houston, Dallas and San Francisco. We have strong and competitive signals in San Antonio and Las Vegas. We’re very competitive in Chicago. We’re considering future projects in New York and Miami, where there is room for growth. We’re doing well in Texas. In general, our distribution has grown upwards of 70%. We have over 20 stations including full and low power. The process of assimilation of the Una Vez Más stations is going full steam ahead and we’ll soon have new offices and facilities in Dallas. We’ll move in mid October. Maribel Ramos-Weiner
www.produ.com
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Nuestra Tele Novelas coming soon to the U.S. Julián Giraldo
Motivated by excellent results of the primetime telenovela block of Nuestra Tele in the U.S., in addition to the fact that Grupo RCN Televisión has had a successful pay-TV channel in Colombia specializing in novelas, the company decided to launch Nuestra Tele Novelas in the U.S. Hispanic market . Julián Giraldo, VP of International Channels of RCN Televisión, told PRODU that the channel will be officially announced at the Hispanic Television Summit. “Nuestra Tele Novelas is consistent with the positioning of Nuestra Tele RCN. We currently have in the U.S. the channels NTN24, dedicated to news,
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and Nuestra Tele, which cover variety. Nuestra Tele Novelas has been on the air in Colombia for the past three years with great results, and for the last six months it’s been in Mexico, Guatemala, El Salvador, Honduras, Costa Rica, Panama, Argentina, Uruguay, Chile, Venezuela, Colombia and in Spain through Claro,” added Giraldo. He said this launch has been thoroughly planned and will allow the company to put on the air high-quality novelas never before seen in the U.S., as well as all-time classics such as Yo Soy Betty La Fea, Café Con Aroma De Mujer and La Casa De Las Dos Palmas.
Yo Soy Betty La Fea
“The channel will feature the usual content of RCN Televisión Colombia, where we have high-caliber, successful content that has never reached the U.S., whether due to space restrictions –on Nuestra Tele we can only program six telenovelas per year-, or because they don’t fit the strategy of MundoFOX, which has first option on our productions in the U.S.,” said Giraldo. According to the executive, the launch of Nuestra Tele Novelas responds to a long-term strategy of introducing thematic channels with Colombian content to the U.S. After Nuestra Tele Novelas, the company is considering adding other channels,
En Los Tacones De Eva
including one dedicated to sports and another to film, “always keeping in mind that we not only want to attract Colombians abroad, but other audiences as well.” When asked about the role of new platforms in the strategy of the channel, Giraldo said the company plans to offer three channels (NTN24, Nuestra Tele and Nuestra Tele Novelas) on a pay-OTT system. “For now, we’re present on OTT through our cable distributors, but we do plan to have our content available on VOD or OTT,” he added. Maribel Ramos-Weiner
Premiering October 6 at 8pm/7c Mauricio Islas
Edith González
Saúl Lizaso
p r o d u c t i o n
U.S. Hispanic market: A growing quarry for original productions Venevision, FremantleMedia, Cinemat, RTI, Campanario, Big Vida and Corral 360, are some of the companies that successfully produce for Hispanic audiences in the U.S.
Big production companies such as Venevision Productions and FremantleMedia, to independent producers like Cinemat, RTI, Campanario Entertainment, Big Vida Entertainment and Corral 360, have found in U.S. Hispanic a fertile ground for the generation of ideas and projects to produce original content aimed at Latino audiences.
10 years producing in Miami
Juan Carlos Sosa is the EVP of Operations of Venevision Studios – part of Venevision Productions, the production arm of Cisneros Media, headquartered in Miami, Florida-. The company has been operating in the market for over 10 years. Sosa says one of the most important elements
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in producing for the U.S. Hispanic market is the incredible evolution of the profile of its audience. “In contrast with Latin America, the U.S. Hispanic market was perceived as the sum of its different nationalities: Mexicans, Colombians, Dominicans, Central Americans, Cubans, among others... Nowadays, it’s a culture with its own characteristics that continue to be tied to Latino culture, but following American values, principles and standard of living,” says Sosa. He points out that in order to appeal to this audience, it’s not enough to have a diverse cast, but it’s necessary to feature stories that can connect with the acculturated
Juan Carlos Sosa and Cristina Palacio
Hispanic of first, second and even third generation. “Quality standards have risen significantly in a short time. Miami -the main production center for Hispanic content in the U.S., in addition to being the headquarters to the main networks-, has absorbed a lot of the talent, both artistic and technical, from the Latin American production industry. Additionally, South Florida is convenient for production because of its diversity of locations and local government incentives,” says Sosa. Venevision Productions projects in Miami include telenovelas, series and talk shows. “Regarding telenovelas (120 episodes), we lean more towards
adaptations of successful stories and leverage the great pool of stories of Venevisión. The telenovela currently in production is Voltea, an adaptation of the original story Voltea Pa’ Que Te Enamores,” he adds. In the case of series (60-80 episodes), Venevision Studios does original stories, but usually based on real characters or events. “We recently wrapped production of DeMente Criminal, based on the book Sangre En El Diván, and are now co-producing with Cristina Palacio Ruta 35, La Válvula De Escape, about the lives of informants of federal agencies in the U.S.,” said Sosa. Talk shows include El Palenque, hosted by Enrique Santos and
“Our strategic objective is to position ourselves as the main provider of relevant content for the market,” juan carlos sosa, venevision studios
Adrián Santucho
DeMente Criminal
currently airing on UniMás at 5pm, and Tu Día Alegre, a variety show airing on the same network at 11am. The company is also working on the pilot of a new talk show. According to Sosa, a great advantage the company has over its competitors is having the main TV network in the Hispanic market as its ally, which in turn makes a difference for the classic telenovela and the types of stories that need to be produced. “Our strategic objective is to position ourselves as the main provider of relevant content for the market. We’ve allocated a lot of resources to this end: the largest Spanishlanguage content production
infrastructure in the U.S. 120,000 square feet; 50,000 of which are distributed among six studios, and a 70,000 square-foot area for production services. We’re 100% self-sufficient, with all aspects of the production process taking place in-house,” the executive said.
Greater positioning
Among of the current projects FremantleMedia is working on, there are two being developed specifically for the U.S. Hispanic market: the reality show La Banda, co-produced with Syco for Univisión, and the new season of 100 Latinos Dijeron for MundoFOX (not to mention that the company had already produced for the first time in the U.S. Hispanic
100 Latinos Dijeron
market its format El Factor X for MundoFOX). All of this is evidence of the importance of this territory for the company. “We seek to get greater footing in the U.S. Hispanic market because it’s a market that is experiencing constant growth, and in Mexico, that undoubtedly is a leading territory for production in Latin America. We’ve secured great partnerships, specifically in the U.S. Hispanic market and Mexico,” said Adrián Santucho, CEO of FremantleMedia US Hispanic, Mexico and Pan-Regional. La Banda (14x120’) is a reality show that searches for the best boy band in the U.S. “Simon Cowell chose the Hispanic market to launch what is his
new big format, which represents a great opportunity for young Hispanics, for Univision, and for us, because it is a great production challenge. The show will premiere in 2015,” added Santucho. For him, it is great to see the growth of the show 100 Latinos Dijeron so far in 2014. “The second season of this Spanishlanguage version of our popular format Family Feud, hosted by Marco Antonio Regil, will start shooting in November with 130 new episodes that will bring many surprises. The second season premieres in January of 2015,” said Santucho.
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José Vicente Scheuren
Market in evolution
Cinemat has been producing original content for the U.S. Hispanic market since 2007. The company has produced three seasons of Larrymania for mun2 with good ratings, Model Latina for NUVOtv and it’s currently producing the reality show A Toda Gloria (13x60’) with Gloria Trevi for mun2. “The Hispanic market has evolved both in terms of content and production value. Telemundo series such as Camelia La Texana, El Señor De Los Cielos, and La Reina Del Sur, are formats that show this evolution. These are products that have had a significant appeal to the audience
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Larrymania
and ratings show it. Also UniMás, with series such as RTI’s La Viuda Negra, performed well and took production to a new level; an excellent job in terms of content and casting. People tuned into UniMás and watched. That tells us that good content and good production can make viewers migrate from one channel to another,” said José Vicente Scheuren, President and CEO of Cinemat. Cinemat has offices and studios in Miami and a production office in Los Angeles. “The last projects produced for the U.S. Hispanic market have come out of L.A., with a completely local team and lots of experience.
A Toda Gloria
The Hispanic market in the West Coast generates a lot of content that appeals to Mexicans and has performed well in regards to ratings,” he added. The company has produced fictions and reality shows for this market. Cinemat is currently evaluating projects with a couple of U.S. Hispanic networks. Some of the projects being considered include a comedy format, a high-end dramatic series and a couple of concepts for celebrity reality shows. “The Hispanic market is experiencing significant growth and Latino talent is increasingly being recognized in both
this and the general markets. We’re pleased to see how Hispanic talent from our countries have crossed over to the other market and have also had success on Hispanic television. It is a very important moment for Latino talent in this country,” said Scheuren.
Important market
According High Hill Entertainment Inc., production house led Carlos Mesber based out of Miami, one of the keys to successfully producing in the U.S. is maximizing the product. “Spanish-language production professionals have become really creative, have had to be hyper
“The Hispanic market has evolved both in terms of content and production value,” josé vicente scheuren, cinemat
Carlos Mesber
effective, maximizing locations, being flexible, finding suppliers. Everything is hard and that makes us better professionals,” says María Elena Useche, General Manager of the company. She claims it is not easy to produce in the Hispanic TV market. Placing the product is difficult, but High Hill has been successful with the format Suelta La Sopa and its spin-off Suelta La Sopa Extra for Telemundo. The company has also produced Confesiones De Novela. “We’ve become stronger in the niche that is Hispanic gossip and entertainment news,” says Useche.
María Elena Useche
High Hill produced three episodes of Misterio’s for Cinelatino and is currently exploring producing a fourth one. “What sells in the U.S. is not the same that sells in Latin America. Here in the U.S. we deal with a very specific market. Latin America usually receives well content produced for U.S. Hispanic, but it usually doesn’t work the other way around,” says Useche. For the company, U.S. Hispanic is an important market. “Four and a half years ago, High Hill only dealt with one show and that number is now on the rise. New opportunities are
Suelta La Sopa
opening up. We must be consistent and stay at the forefront, adapting to the market’s needs, staying abreast of developments and following technology that sometimes can reduce costs,” added Useche.
(co-produced by Argos Televisión and distributed by Telemundo Internacional), has approximately 5,000 hours of written material in different genres for the U.S. Hispanic market.
There is a new project lined up, which the company has been adapting to meet its clients’ needs, and which will be announced to clients at Natpe 2015. It’s entitled El Lado Humano De La Fama and the company has the first episode already structured.
“We have genres that range from children’s content, classic novelas, musical teen novelas, action series, to narconovelas. Right now, the main focus is Camelia La Texana, making sure we continue to captivate the audience and improve any aspects as needed. The series started out quite well and we’re thrilled with the results,” said Diana Mejía-Jones, VP of Campanario Entertainment.
Developing stories
Campanario Entertainment, producer and developer of Camelia La Texana
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Jaime Dávila
Camelia La Texana is the first Campanario production sold in the U.S. Hispanic market. “We’re gearing up to develop other projects associated with Camelia or that have a similar flavor,” added Mejía-Jones. She also mentioned the company started buying formats from Korea to be adapted for the Hispanic market. Jaime Dávila, President of Campanario Entertainment, says he wants to do different things and ride the momentum built by Camelia: “We thrilled to have placed the product on Netflix Mexico and on Telemundo in the U.S.”
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Diana Mejía-Jones
According to Dávila, the company has many projects in development and in negotiations: “We have products from Korea and a new novela with the creators of Violetta in Argentina. We’re working with other bands to develop their songs into novelas like we did with Los Tigres del Norte and Camelia La Texana. We’re also starting to develop in English for Latinos in the U.S.; trying to find perfect products for them.” The executive said there are many companies -Hulu, Amazon, all the networks-, that want content for Hispanics. The company has not yet
Camelia La Texana
found the right product for them, but it’s working on it. “We’re story tellers. There are products that work better in Spanish and others in English, and other stories work for both worlds. We’re looking for those stories that appeal to both markets,” said Dávila.
More original realities
With only 18 months in business, production house Big Vida Entertainment (Burbank, California) currently has two large projects in the U.S.: the production of this year’s edition of NCLR (National Council of La Raza) Alma Awards for channels
MSNBC and mun2, and the reality show Cutting Crew (8x60’) for El Rey Network. Former mun2 executive Flavio Morales, EVP of Big Vida Entertainment, commented the U.S. production market is living a very interesting moment with Hispanic shows. “Anglo channels are focused on finding Hispanic characters and personalities. I think Spanishlanguage channels must not lose the ground gained in the area of reality shows. We need more original realities in Spanish,” added Morales.
“There is no better way to integrate a brand than an original series,” álex corral, corral 360
Álex Corral
This would be the second edition of the NCLR Alma Awards produced by Big Vida Entertainment. Eva Longoria and Mario López are the hosts. In regards to Cutting Crew, Big Vida Entertainment presented the idea for this reality show to renowned director Robert Rodríguez, who founded the channel El Rey Network. According to Morales, Cutting Crew is a reality about the interaction of different cultures at a hair salon in Lancaster, Pennsylvania, a town with a very diverse population: HispanicAmericans and Amish. “The owner of the salon is from Ghana and the hair
Flavio Morales
dressers are Hispanic from several different origins,” he added.
For the millennials
Los Angeles production house Corral 360 is producing for Hulu in the U.S. a half-hour reality show in English entitled Los Cowboys (10x30’), about the world of ‘Charrería’ or Mexican rodeo. “The series targets Hispanic millennials, an audience that does not frequent the large Spanish-language networks like Univision or Telemundo. Millennials are hard to reach, but we’ve observed they are always online and thought Hulu
Alma Awards
would be the ideal platform,” said Álex Corral, President of Corral 360 and creator of the series. Emiliano Calemzuk, formerly of Shine and FOX, joined the company as partner because he has worked with Corral and recognizes his talent. “Álex represents a generation of young entrepreneurs in the Latino audiovisual industry that I think has a bright future,” said Calemzuk. Corral was interested in producing for Hispanic millennials because it’s a demographic that is sought out by advertisers and there are limited
opportunities to reach them through traditional media. “Brands are looking for alternatives to get their messages to consumers. There is no better way to integrate a brand than an original series and Hulu allows us to do just this,” said Corral. Ram trucks are integrated into the series through a deal with agency Lightning Strikes Entertainment. Los Cowboys kicked off production this month and will premiere on Hulu in October. Maribel Ramos-Weiner
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OTT platforms start spreading across U.S. Hispanic It’s evident that the market is undergoing a paradigm shift in regards to how audiences relate to and consume content
NCTA just announced that what once was The Cable Show is now INTX: the Internet and Television Expo. INTX reflects the evolution and transformation of the NCTA’s Cable Show and will focus on the digital media and entertainment economy. One of the manifestations of this change is the Over The Top (OTT) distribution platforms, where all of the general market main pay-TV operators already have a solution in place. The U.S. Hispanic market is already reacting to the trend and diverse offers from OTT platforms and channels are flourishing.
Gearing up
Grupo Somos (Somos TV, Somos Distribution and Somos Productions) is gearing up to these new times and currently has several hours of content
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available for OTT platforms, and in the future will launch its own. Somos Next is the new unit that will handle everything related to OTT. Luis Villanueva, President and CEO of Somos TV, Somos Distribution and Somos Productions, explains the reason why the company decided to go into this area. “We decided to launch a platform because we think this market represents an established business potential that is growing. There are generational and technological trends that force any company in the television business to take part in this, in addition to the established channels,” said Villanueva. He adds that in the Hispanic market, the levels of online connectivity (already equivalent to general
market), ownership of mobile and networked electronic devices (presence of tablets, smart phones and computers is significant), and the use of OTT itself are pretty high. “If we add the economic factor, where a more accessible consumption option is attractive to Hispanics compared to cable and satellite, it points to a very interesting market. Recent news proves we’re not the only ones with this point of view,” added Villanueva. The company already has over 700 hours of independent content from the group’s channels that can be offered through OTT. “The OTT option also implies adding a specific window to manage content without overlooking the value of the established businesses. We don’t
think one system replaces the other. Instead, they complement each other and offer greater opportunities for content to be consumed by audiences when and where they want to,” he adds. The project follows phases: “Initially, we supply content to OTT distributors that appreciate our expertise and knowledge about the Spanishlanguage television market. We’re exploring long-term options and looking for the appropriate steps for a company that enters a market where there are established players as well as new ones, with great financial power and a handle on the market,” said Villanueva. The project has a technical team led by Adriana Hernández, a fierce representative of the new audience.
Rodolfo Luisis
Niibo
Niibo is a new OTT platform launched by SUR LLC, owner of several pay-TV channels such as Canal SUR, estudio5, SUR Perú and TV Venezuela. Niibo is available internationally. “In the U.S., what we want to offer is new channels. Those of us not of Mexican descent are underserved in terms of content and there is a lot of available programming that doesn’t reach the U.S. We think the OTT market will eventually gain importance for international distributors. The user will not know whether it’s IP or not. The TV market was dominated by distribution: first it was the licenses of broadcast channels and now it is cable operators who claim they don’t have space. OTT eliminates this problem because allows for
Miguel Sierralta
infinite channels,” says Rodolfo Luisis, COO of Niibo. The platform currently offers in the U.S. Hispanic market channels Show Business TV, which has had great success –it is the channel with the highest number of views-, RPP of Peru, and PAXTV, a Catholic channel with family-oriented content and a package of movies from Mexico’s Golden Age of Film. “We talking to several Latin American channels to join the service,” said Luisis. He said the initial phase of the platform is ad-supported because the market is not ready for paid subscriptions. “With time it will turn into mini-pay, a hybrid system where users pay for certain premium content like with Hulu Plus,” he added.
Show Business TV
“Ever since we started on the innovative OTT platform that is Niibo, we’ve analyzed the behavior of the audience in relation to schedules, devices, and which programs are most popular live or on VOD. The key is to program based on the new audience trends,” said Miguel Sierralta, President of Sierralta Entertainment Group. He indicated that 80% of SBTV’s programming is original content and the channel is becoming a platform for quality Hispanic independent producers.
own the content and from our studios we can broadcast our shows. Costs are much lower,” said Sierralta. The programming of SBTV includes shows like Latin Angels Travel, Gatos Que Ladran, the telenovela Scarlett y Mariana: Hilos De Amor produced by Caracol, Show Business Extra, Latin Angels Special, Hollywood Latino, Yo Sí Lo Pongo, Cinemania, Top 10, In & Out, Converzakando and the series Miami Fashion Week, Arcanus, SB México, En Concierto and Telenovela Inc., among others. Maribel Ramos-Weiner
“It was technically impossible to have a TV channel, but with OTT technology we have no limits and no exclusivity with other companies. We
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Alan Sokol
Lo Sé Todo
Carlos Vasallo
WAPA América becomes Nielsen-rated WAPA América has reached an agreement with Nielsen to become a nationally-rated cable network. WAPA América will be reported in Nielsen’s national data beginning August 2014, to be available on September 28th. Launched in the U.S. in 2004, WAPA América is seen in more than five million homes and is distributed by all major cable, satellite and telco providers. This pay-TV channel broadcasts approximately 70 hours per week of original news and entertainment programming, as well as local movies, telenovelas and major sporting events like National Superior Basketball, Puerto Rico’s most popular professional sports league. WAPA
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América airs more live programming than any major U.S. Spanish-language broadcast network. “We’ve been analyzing preliminary Nielsen data for several months and we are very excited with the findings, which confirm that WAPA América has a large and loyal audience,” said Alan Sokol, President of WAPA’s parent company, Hemisphere Media Group. 29-year television sales veteran and former SVP of Network Sales at Univision Network, Nicolás Valls, was named Hemisphere’s EVP of Advertising Sales in October of 2013 and will oversee national ad sales for WAPA América.
Simón Bolívar
Cine Estelar and Cine Nostalgia focused on expanding distribution For the remainder of 2014 and beginning 2015, Cine Estelar and Cine Nostalgia are focused on expanding their relationships and distribution with U.S. pay-TV affiliates and continue delivering the most relevant Mexican film portfolio in the U.S., a strategy that supports the popularity of the channels Cine Estelar and Cine Nostalgia, ranking them within the top 10 most viewed Spanish-language networks on pay-TV in the U.S. “We keep working closely with our pay-TV affiliates on their needs in order to help them with their acquisition and retention goals. We continue investing in the acquisition of high-caliber movies for the Mexican audience in the U.S. and
expanding our HD film library, and we keep producing a variety of movies and short-form documentaries that are fresh and relevant to our viewers and also have pan-Hispanic appeal,” said Carlos Vasallo, President and CEO of Cine Estelar and Cine Nostalgia. Regarding the new platforms, Vasallo says the fastest-moving development corresponds to VOD and OTT platforms through pay-TV affiliates. “Affiliates are undertaking great efforts to keep their subscriber base while adapting to new technologies in order to compete with platforms as Netflix. We must await the development of the standard that the pay-TV affiliates will define,” he added.
Discernir Lo Que Agrada A Dios
Mientras El Mundo Gira
EWTN Español growing at a steady pace Channel EWTN Español has grown by leaps and bounds. It is currently present in all of the major markets in the country. “Now we’re going through a new phase which is to continue to grow, but emphasizing on reaching viewers directly to guarantee that all communities are aware that the channel is available in their respective cities,” said Walter Córdova, National Marketing Manager of Spanish Services for USA & Puerto Rico of EWTN Global Catholic Network. The channel is proactively participating with content for new platforms. “We offer VOD through Comcast’s Xfinity. We are available to anyone who wants this service. All depends on each company, for them
to open up more space and offer more content to their customers,” added Córdova. He said one of the problems that prevent EWTN Español from having greater participation in these on-demand services, “is that many think these platforms are not meant to carry educational programming like ours. They think it should all be entertainment and the truth is that we have lots of educational content being requested both on VOD and in DVD sales. Imagine the opportunities companies miss by not offering our content on VOD. The experience has been great. VOD is a platform that creates a market where there was none before.”
Florentina Almonte
Hispanic College Quiz
HITN-TV launches a new block of children educational programs HITN-TV debuted Wonder Grove Kids, a series of instructional animations in both English and Spanish, aimed to help children prepare for the daily challenges of life while developing a strong vocabulary in both languages. In addition, it will launch this fall a new block of children’s programs offering educational and engaging content, including material produced by the HITN’s Early Learning Collaborative (ELC) based on the character Pocoyó. As part of the Hispanic Heritage month, the network is presenting Hispanic College Quiz, a unique mini-series designed to encourage the appreciation of Hispanic Latino heritage through an entertaining quiz
show format with Latino student contestants from various U.S. colleges and universities. The channel plans to refresh its prime time programming with a new documentary series, a historical drama series, lifestyle programming and, to continue with its offering of health and well-being content, will launch the health magazine A Tu Salud. “Our prime time performs competitively among other Hispanic cable networks. It is our goal to continue enhancing that programming, improve our marketing efforts and expand viewership,” commented Florentina Almonte, VP of Programming of HITN-TV.
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Aymeric Genty
Orissa Castellanos Rodríguez
Alterna’TV evolves to a content distribution company
Canal 22 Internacional reached 10 years operating in the U.S. Hispanic market
As CEO of Alterna’TV, Aymeric Genty has four priorities on his agenda: finding new distribution opportunities for the company’s current Spanish-language channels in Latin America; bring to Latin America and the U.S. the over 5,500-channel catalog of the international signals of Eutelsat; evaluate the prospects of taking current Latin American channels to other parts of the world; and the distribution of content via OTT. “We don’t see Alterna’TV in the evolution of the industry solely as a distributor of lineal channels. We truly see Alterna’TV as a content distribution company,” explained Genty.
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Under the Eutelsat Americas banner, Aymeric will lead Alterna’TV to broaden its distribution platform beyond Hispanic channels to bring more international content to U.S. and Latin American markets. Benefiting from Eutelsat’s international footprint and global presence, Alterna’TV will also make channels available for the first time in other territories such as Europe, Africa and Asia. As a first step in this direction, Alterna’TV has signed a contract with Trace to deliver TraceSports Stars to some of the main pay-TV platforms in Latin America.
La Música Con Manzanero
“It’s been 10 years of experimentation, of building audiences, of being a link between immigrants and their countries of origin, their language; and of bringing the best artistic and cultural expressions of Mexico and Latin America,” says Orissa Castellanos Rodríguez, Director of Canal 22 Internacional. Some of the channel achievements include carrying its signal in HD, broadcasting 84,000 hours of diverse programming with original content, acquired rights and programming
exchanges; and the growth of its subscriber base from 330,000 in 2004 to 1.65 million in May of this year. The company’s goal is to reach five million subscribers by 2018. The signal is carried by eight systems, including one satellite service. Since 2010 the channel distributes its content through VOD with five hours per month. “We started with Comcast and continued with Verizon. Starting in October, we’ll enter OTT with the series Tocando Tierra and Historias Sabrosas with DIRECTV.”
Claudio Ipolitti
Viudas E Hijos Del Rock And Roll
Telefe Internacional set for distribution in HD Telefe Internacional is set to distribute its channel in high definition. “The signal already has everything it needs to air in HD around the world. The challenge now is getting pay-TV operators currently carrying our analog signal to start offering it in HD,” said Claudio Ipolitti, Director of International Business of Telefe. The channel will also start offering separate feeds for East and West Coast time zones by early 2015.
In an effort to promote viewer loyalty and keep programming current, the channel continues to broadcast simultaneously with its Argentinean broadcast counterpart. The channels recently premiered with good results Viudas E Hijos Del Rock And Roll co-produced by Underground, Endemol and Telefe.
Rubén Mendiola
mun2 in transformation phase Hispanic channel mun2 is undergoing a transformation phase and will launch a new image by February 1st, 2015 to coincide with the Super Bowl, which the channel will air for the first time. “We’re envisioning mun2 as a contemporary cable channel for the Latino in the U.S., a signal that is present on all platforms: TV Everywhere, mobile, with its most important properties on VOD,” Rubén Mendiola, President of mun2. He emphasized the Hispanic market is very important for NBCUniversal’s Hispanic Enterprises and Content division, under which mun2 operates.
“The goal is to transform mun2 into a new more inclusive channel, with high quality original content. NBCU has so much faith in this project that it has given us its most prized possessions: its best sports,” added Mendiola. New sports properties include the broadcast of five NFL games in Spanish (including the Super Bowl), and 80 hours of content from FIFA in 2015. “We also have the NASCAR Mexico series and are gearing up to the 2016 Olympic Games in Brazil,” said the executive.
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OTT television is here to stay and grow By Luis Villanueva Pre s i d e nt & C E O, S om os T V, S om os D is tribu tion & S om os Produ c tion s
Changes in viewing habits and in television content distribution cannot be understood without reflecting upon one the most important transformations in modern history and humanity: the digital age. Immersed in the day-to-day of the industry, some of us miss the meaning of this era that renders industries to a state similar to those impacted by the onset of mass production in the early 20th century. We’re undergoing a reorganization of all production means and especially of media, with products attuned to new technologies and digital distribution. There is no alternative but to join and take advantage of this new environment.
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People only have to look at what has happened with print media, and radio (and with music), to understand how previously successful business models have been affected. For many forecasters, time has also come for traditional linear television, whether broadcast, cable or satellite, to be substituted by Over The Top (OTT) content distribution, where users determine what to watch, when and where. There’s no question OTT is here to stay and grow, triggering a redistribution of the participation of the pay-TV options, each one occupying its own space. Different interest groups promote their agendas and everyone tries to anticipate the direction in which things will move, but it’s a complex
topic because of its diverse aspects: commercial (what business model), sociological (what impact), demographic (who is the audience), and even political (who guarantees the access balance and promotes competition). Whatever the future, those of us in the Spanish-language television business can‘t take our eyes off of the U.S. Hispanic market, despite having Latin America as our intuitive focus of attention. OTT television requires access and connectivity infrastructure, bandwidth and a technological park, among other things. The U.S. Hispanic market has all positive indicators: Latinos in the U.S.
over-index in use of electronics (tablets, smart phones, smart TV) for the consumption of content. We’re connected to the Internet in numbers similar to those of the general market (about 80%), subscribe in significant rates to existing OTT services (50% have used them in the past month), and stream content and use mobile TV at above-average rates (almost 70% report using it “regularly or occasionally”). The cost of cable and traditional satellite, the trends in the market and the socioeconomic characteristics of Hispanics, make them an attractive target for this TV-viewing alternative. Many companies are already seeing it this way…
n e w s
Telemundo expands news area nationwide As part of the investment on NBCUniversal, Comcast has provided great support to Telemundo’s news operations, reflected throughout its stations
The Telemundo Station Group is expanding its local news programming, unveiling plans to launch a new 30-minute newscast weekdays at 5:30pm ET/4:30pm CT beginning Monday, November 3rd at 14 of its stations. The expansion will result in viewers receiving an additional 150 minutes of local breaking news coverage and up-to-the-minute weather reports each week in their markets. To support this initiative, the Telemundo Station Group expects to immediately hire nearly 30 additional employees to boost the local newsrooms. Also, Telemundo’s expansion of its news division includes the launch of a new national weekend newscast, Noticiero Telemundo Fin de Semana. The new weekend newscast will air
every Saturday and Sunday and will be anchored by Telemundo’s journalist Edgardo del Villar. “The announcement marks a new era for the Telemundo Station Group and Spanish-language news. All of our stations have a commitment to deliver the best local breaking news and weather to our viewers and this expansion will help us deliver the type of news coverage our viewers demand and deserve,” said Manuel Martínez, President of the Telemundo Station Group. The Telemundo stations that will add the new half-hour newscast include: Telemundo 52 Los Angeles, Telemundo 47 New York, Telemundo 51 Miami, Telemundo 47 Houston, Telemundo 39 Dallas-Fort Worth, Telemundo Chicago, Telemundo 48 Area de la Bahía, Telemundo San
Manuel Martínez
Edgardo del Villar
Antonio, Telemundo Phoenix, Telemundo Tucson, Telemundo 40 McAllen, Telemundo 25 Denver, Telemundo 62 Philadelphia and Telemundo Las Vegas.
Houston
Investment in news has been significant in the last three years for Telemundo Houston. “In a little over two years we’ve doubled the size of our news area. We’ve updated the infrastructure and the equipment. We have a new set, studio and master control. We’ve totally renovated the Houston facilities,” said Tony Canales, President and General Manager of Telemundo 47/KTMD Houston. Additionally, Jerry Vázquez recently joined the team as VP of News. He will oversee the News department and other local multiplatform
Tony Canales
productions. For the last 13 years, Vázquez was Executive Producer at general market station ABC KTRK-13 Houston. Canales also said KTMD recently launched the unit Telemundo Houston Responde to produce local stories serving the station consumers. Journalist Silvia Rincón leads this unit. The news team also added former Univision anchor Martín Berlanga. He is joined by Paulina Soudi, who comes from Proyecto 40 of Azteca in Mexico. For the weekends, the station acquired former Univision host Antonio Hernández, with 30 years of experience in Houston. Irene Sanz will be the weatherperson.
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“The announcement marks a new era for the Telemundo Station Group and Spanish-language news,” manuel martínez, telemundo station group
Jerry Vázquez
John Treviño
Dallas-Ft. Worth
Dallas-Fort Worth station Telemundo 39 KXTX has received a big boost in local news coverage in the past three years after Comcast acquired NBCUniversal, which owns Telemundo. John Treviño, President and General Manager of Telemundo Dallas-Fort Worth for the past three years, told that before the acquisition, Telemundo 39 KXTX, through its Telemundo Production Center (TPC), produced news not only for DallasFort Worth, but also for San Jose, Phoenix, Denver, Houston, Dallas, San Antonio and Las Vegas. This limited its ability to properly serve its local Hispanic community. After its arrival, Comcast recognized this need and since February of 2013, Telemundo 39 has been 100% focused on generating news for its local market and the TPC was dismantled.
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Enrique Teuteló
Hugo Magallan
According to Treviño, as a result of this boost, KXTX has moved to a new 75,000 square-foot facility where it is integrated with the Dallas NBCUniversal station, capitalizing on production synergies. Additionally, the station is now capable of producing up to seven live shots during its newscast. KXTX has been able to incorporate more video journalists, a new co-anchor, Enrique Teuteló, who joins news anchor Norma García, sports anchor Ramón Díaz, and weatherman Néstor Flech. Also, Teresa González has been named weekend weather anchor for Noticiero Telemundo 39 at 4:30pm and 10pm on Saturdays and Sundays.
Rio Grande Valley
Telemundo 40 also expanded its local news operation designed to better serve the local Hispanic community in the Rio Grande Valley region.
Elizabeth Robaina
Sandra Bermúdez
The station is enhancing its current newscast, Noticias Telemundo 40 by welcoming a new team of anchors and expanding its live news coverage on weekdays at 10pm and on weekends at 4:30pm and 10pm. To support the investment in live, local breaking news and weather, Telemundo 40 has hired weekday news co-anchor Hugo Magallan and weather anchor Elizabeth Robaina. Héctor Zapata has been promoted to sports anchor. The new anchor team will join news anchor Dalila Garza and Acceso Total entertainment reporter Mayra Galván weekdays at 5pm and 10pm. Ana Cecilia Méndez will anchor Noticias Telemundo 40 Saturdays and Sundays at 4:30pm and 10pm. “We have heard directly from our viewers about the type of local news they are seeking and I’m confident that our new team will deliver the most relevant breaking local news,
Freddy Oldenburg
weather and sports coverage our viewers need to stay informed,” said José Flores, President and General Manager of Telemundo 40.
Bay Area
Telemundo 48 Bay Area recently added Sandra Bermúdez as reporter for Noticiero Telemundo 48 at 6pm and 11pm. Bermúdez joins anchors Blanca Garza and César Bayona, weather anchor Gabriella Dellán and a team of reporters to deliver local breaking news for the Hispanic community in the Bay Area. “Sandra’s excellent journalism skills will help us deliver the latest information and breaking news to our Bay Area viewers. We are very excited to have Sandra join our team,” said Freddy Oldenburg, Vice President of News of Telemundo 48. Maribel Ramos-Weiner
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