Revista Piccadilly Ed.11 versão inglês

N0 11

YEAR

6

Street STYLE in Barcelona

THE FLAIR OF THE STREETS WITH A MIX OF ARTSY, FUN, ROMANCE AND BUSINESS. MANY SITUATIONS AND A LOT OF STYLE OUT THERE

CapaING_head.indd 1

02/02/17 17:17

A WORD FROM THE EDITOR

Ten years

PHOTO: LEO FARIA

with

you PICCADILLY 650055

PICCADILLY IN THE DIGITAL WORLD! PICCADILLY IS ONLINE EVERYDAY TO OFFER YOU NOVELTIES, TIPS AND BEAUTY WITH COMFORT. JOIN US. FOLLOW, LIKE AND SHARE. EN.PICCADILLY.COM.BR

To celebrate such a significant moment, we went to beautiful Barcelona to shoot our fashion editorial, photographed by the icon of Street Style, Leo Faria and a first-class team. The amazing result can be seen on the next pages.

Our themes w ere based on the sea son’s tr ends, suc h as metallic items, crocodile pa ttern, m ustard and b urgundy shades, ar tsy, disco hints, the good vibes of the fun style , among other things - all tha t filled with cool tips tha t will mak e all the difference when y ou c hoose y our look and y our next shoes. Because we, women, enjoy beauty and fashion, but, of course, with comfort and convenience! Right?

For ten y ears I’ ve enjoyed sa ying “enjoy the r eading and see y ou in our next edition”, and this is ho w I say good-b ye, with wishes for mor e decades of good memories. This edition is alr eady par t of the good memor ies we will have in the future.

Enjoy each detail and walk around in the best Piccadilly style: free, light and beautiful!

Xoxo

FACEBOOK.COM/CALCADOSPICCADILLY INSTAGRAM.COM/CALCADOSPICCADILLY TWITTER.COM/PICCADILLYBR BR.PINTEREST.COM/PICCADILLYBR YOUTUBE.COM/CALCADOSPICCADILLY

SANDRA TESCHNER PUBLISHER SANDRA TESCHNER REVISTAPICCADILLY@PROFASHIONAL.COM

WWW.PICCADILLY.COM.BR CEO CRISTINE CAMILA GRINGS NOGUEIRA VICE-PRESIDENT ANA CAROLINA GRINGS BOARD OF DIRECTORES ADAIR ADÉLIO GRINGS, MICHEL GUTO GRINGS AND PAULO ELOI GRINGS MARKETING DIRECTOR CRISTINE CAMILA GRINGS NOGUEIRA DEVELOPMENT DIRECTOR ANA CAROLINA GRINGS ADMINISTRATIVE AND FINANCIAL DIRECTOR ANA PAULA GRINGS INDUSTRIAL DIRECTORS MARLON ALMIRO GRINGS AND RENATO KLEIN PURCHASING DIRECTOR JOSUÉ LEANDRO KUNST

CONTACT US: ENCANTAMENTO@PICCADILLY.COM.BR

PINTEREST.COM/PICCADILLYBR INSTAGRAM.COM/CALCADOSPICCADILLY FACEBOOK.COM/CALCADOSPICCADILLY YOUTUBE.COM/CALCADOSPICCADILLY TWITTER.COM/PICCADILLYBR WWW.PICCADILLY.COM.BR

AV. JANDIRA, 843 – MOEMA SÃO PAULO – SP – CEP 04080-005 TEL. (11) 5051-4084 EDITORA@PROFASHIONAL.COM WWW.PROFASHIONAL.COM PUBLISHER SANDRA TESCHNER ADMINISTRATIVE AND FINANCIAL DIRECTOR GABRIEL SALES JOURNALISM MANAGEMENT ADRIANA ROSA – MTB 47337 CREATION DIRECTOR AND GRAPHIC PROJECT ALICE HECKER DIGITAL MAGAZINE DANIELLE LIMA AND RICARDO CERDAN EDITORIAL BOARD SANDRA TESCHNER, DIO JAGUARÍVEL, ADRIANA ROSA, ALICE HECKER, RAFAELA LOTH AND GABRIELA KICH JOURNALISTS ANA CAROLINA CONTRI, ELAINE MEDEIROS AND LEONARDO BARBEIRO (TRAINEE) GRAPHIC DESIGNERS CLAUDIA CARVALHO, ÍCARO GUERRA AND REBECA FAGNANI REVISION MARIA ELISA ALBUQUERQUE TRANSLATION HELOISA RAMOS CONTRIBUTED TO THIS EDITION ANNA PAULA RODRIGUES AND JULIA MORAES (FASHION) PRINT LOG&PRINT CIRCULATION 35.000

PICCADILLY MAGAZIN E IS PUBLISHED BY PROF ASHION AL EDITO RA LTDA. UN DER LICEN SE OF PICCADILL Y, AN D IS DISTRIBUTED ON A N A TION AL AN D IN TERN A TION AL LEVEL (THE EN GLISH AN D SPANISH VERSIONS CIRCULATE IN 50 COUNTRIES). IT IS GEARED TOWARDS PICCADILLY CON SUMERS. AR TICLES MA Y BE REPRO DUCED WITH PRIOR PERMISSION IN WRITING BY THE PUBLISHER, PROVIDED PROPER A TTRIBUTION IS IN CLUDED. ALL TEXTS OF THIS EDITION ALREADY COMPL Y WITH THE N EW OR THOGRAPHIC AGREEMEN T . PICCADILL Y PRODUCTS ARE A VAILABLE WHILE STOCKS LAST. IMAGES ARE FOR ILLUSTRA TION PURPOSES ONLY; COLORS, SIZES, ETC. MA Y VARY. SOME OF THE PRODUCTS USED TO ILLUSTRATE THIS EDITION’S AR TICLES BELONG TO PROF ASHION AL’S COLLECTION AN D ARE THEREFORE ON L Y A REFEREN CE INTENDED TO INSPIRE OUR READERS.

Publication 9 times winner of the

2

Editorial Sandra ING sem lilybi.indd 2

02/02/17 10:18

C O NT E NT S PICCADILLY 336004

PICCADILLY 973010

04. CLOSET | STYLES FOR THE SUMMER 06. INSPIRATION | IT’S DISCO TIME 08. ALL-IN-ONE | MULTIFACETED WOMAN 09. SPOTLIGHT | THE POWER OF JEANS 10. TOP TEN | THE 10 TRENDS OF THE SEASON 12. SPOTLIGHT | METALLIC SNAKE 13. SHOWCASE | HAUTE COUTURE 14. FASHION EDITORIAL | STREET STYLE 23. SPOTLIGHT | RARE JEWEL 24. SHOWCASE | BLACK ON WHITE 25. VERSATILE | FUTURISTIC STYLE 26. POSTCARD | BARCELONA 28. FASHION BUSINESS | PICCADILLY NEWS 29. HIGHLIGHT | WILD TEXTURE 30. TRENDS | SMOOTH AS WINE 31. SPECIAL | FEET MANIFESTO 32. SPOTLIGHT | ETHNIC STRIPES 33. TECHNOLOGY | FEELING GOOD, AT ALL TIMES! 34. YOUR CHOICES | BEAUTY ON COLD DAYS DRESS ANIMALE SHIRT AMARO

PICCADILLY PICCADILLY 554026

744036

N0 10

YEAR

PICCADILLY 731016

PICCADILLY 745050

BOMBER JACKET AMARO SHIRT JEANS HERING PANTS JEANS DIMY PICCADILLY

5

Street STYLE in Barcelona

THE FLAIR OF THE STREETS WITH A MIX OF ARTSY, FUN, ROMANCE AND BUSINESS. MANY SITUATIONS AND A LOT OF STYLE OUT THERE

336003

SumarioING sem lilybi.indd 3

02/02/17 10:26

CLOSET

FEMININITY

in full bloom

Winter comes with trends for all tastes. Colors and shapes compose the contemporary woman's closet.

FOUNDATION MAKE B O BOTICÁRIO

MUSTARD

BLAZER PASSARELA

URBAN STYLE

BLOUSE MEMOVE

PANTS UMA

NECKLACE MORANA

NECKLACE DRYZUN

A CHIC COLOR, MUSTARD MATCHES WHITE AND NUDE SHADES. IF YOU WANT TO WEAR BRIGHTER COLORS, BURGUNDY AND NAVY BLUE AREA IDEAL OPTIONS.

EVA PADBERG

THE MOOD OF BIG CITIES IS DEPICTED IN THE TOTAL BLACK LOOK, WITH STRAIGHT AND STRUCTURED-CUT CLOTHING. YOU CAN UP YOUR ATTIRE BY COMBINING TAILORED CLASSIC ITEMS WITH STREET-STYLE BOOTS.

PICCADILLY 151005

PICCADILLY 336004

PICCADILLY 542054

PICCADILLY 335021

PHOTOS: GLOBO RENATO ROCHA MIRANDA/ CESAR ALVES / JOÃO MIGUEL JUNIOR/ RAMÓN VASCONCELOS/ PUBLISHIZING

CAMILA MORGADO

PANTS IÓDICE TO C&A

4

ClosetING.indd 4

02/02/17 10:16

CONSTANT

inspiration

From the romantic to the laid-back style, the season requires creativity and freedom when choosing what to wear.

LIPSTICK SHISEIDO

MULTI TWEED

WATCH TOUCH

PATCHWORK

JACKET ACERVO SWEATER HERING FOR YOU

PANTS TNG

SKIRT RIACHUELO

MARINA MOSCHEN

RING PANDORA

PICCADILLY 151007

THE CLASSIC STYLE BRINGS THAT NOSTALGIA OF A TIME WHEN TWEED, A ROUGH TEXTURE FABRIC, WAS A CONSTANT PRESENCE. GOOD NEWS: IT IS BACK AND GOES WELL WITH WOOL, LINEN OR COMBINED WITH THE TRADITIONAL DENIM.

GIOVANNA ANTONELLI

THAT PIECING OF SMALL PATCHES OF FABRIC HAS GAINED TERRAIN IN FASHION. THIS TREND EMBELLISHES COATS, PURSES AND SHOES. THE FUN STARTS WITH PICKING A BASIC LOOK AND ADDING SOME PATCHWORKED ITEM.

PICCADILLY 841025

PICCADILLY 110112

PICCADILLY 166006

WWW.PICCADILLY.COM.BR

ClosetING.indd 5

5

02/02/17 10:16

I NS P I R A T I O N

IT’S

e m ti o disc

Revisiting the 80s brings back the joyful, colorful and fun atmosphere of new wave to fashion. All the frenetic disco rhythm of the decade influences the fashion universe and makes the winter atmosphere even more exciting. Contrasting clothes show off subtle femininity.

PICCADILLY 745050

ETERNAL GLOW THE 1980S ARE KNOWN TO BE YEARS OF EXAGGERATION. MORE JOYFUL SHADES COME TO THE WINTER FULL OF GLOW. BET ON THAT!

6

inspiração ING-semliliby.indd 6

02/02/17 10:22

CARA DELEVINGNE

PICCADILLY 731015

GLASS WITH STRAW IMAGINARIUM FEMALE BOMBER JACKET FABIA BERCSEK

AN O HAVE NTED T NG WA O THANK YOU LO E ’V “I T TUNITY OT FIND UL OPPOR I CANN TIF BECAUSE EL WITH BEAU I B ES. ER LA BLE SHO IN ANOTH TA R FO S M A AND CO D TO LAS VEG E TRAVELL ST AND MANY D ME E AUGU T MEN COMPLI RS BY PEOPLE LDEN SNEAKE GO S AND U Y O M E N G O OR ILLY... G PICCAD MFORTABLE.” CO

PICCADILLY 968007

PHOTOS: MAXOIDOS/ SHIRONOSOV / MAXOIDOS/ GETTY IMAGES

EARRINGS BALONÈ

H MYERS JANNA GRE - RS ALE PORTO

PARTY QUEEN

Bunion

PICCADILLY 110114 SUNGLASSES TRITON EYEWEAR

SUPERMODEL CARA DELEVINGNE IS ALL ABOUT THE ROCKER STYLE, BEING EVER READY FOR CLUBBING. AND BEST OF ALL: HER LOOKS, AT ALL TIMES, GO WELL WITH HEELS OR SNEAKERS. STYLISH! LIPSTICK VULT

PICCADILLY 917013

PICCADILLY 542049

WWW.PICCADILLY.COM.BR

inspiração ING-semliliby.indd 7

7

02/02/17 10:22

A L L - I N- O NE

DYNAMIC WOMAN Determination and courage define this modern woman, who is always involved in different activities, whether in a dancing lesson or in a business meeting. To make her day even more dynamic, Piccadilly has developed special collections.

DANCE COLLECTION THOSE PASSIONATE ABOUT DANCING CANNOT FORGO SHOES THAT HELP THEM MOVE EVEN BETTER AND MORE ELEGANTLY. THE SOLE IS SPECIAL AND OFFERS EASY GLIDE IN THE BALLROOM. PICCADILLY 696003

“I LIKE PI LOT; TH CCADILLY SHOES EY ARE A BEAUTIFU COMFO RTABLE. L AND I’V ON THE INTERNET E BEEN BUYING SIZE 40 BECAUSE AND IT I WEAR IS NO IN JULY I WAS IN T EASY TO FIND .

G RAMAD WENT TO O AND SO MUC THE STORE. H EMOTI ON!!!“ ADRIAN A NUNES CONCE IÇÃO CO RRÊA SÃO PAUL O - SP

SHE DANCES, SINGS, AND TAKES CARE OF HER FAMILY. CLÁUDIA RAIA IS FULL OF SURPRISES.

PICCADILLY 331020

PICCADILLY 140102

WHITE

COLLECTION FOR WOMEN WORKING IN HEALTHCARE WHO HAVE TO STAND FOR HOURS TAKING CARE OF OTHER PEOPLE’S WELLBEING, THE WHITE COLLECTION OFFERS MORE COMFORT IN THEIR EVERYDAY LIFE.

eel S pur HPICCADILLY 214022

PICCADILLY 143137

PICCADILLY 841022

WORKERS

COLLECTION A MEETING OR A COMPANY EVENT REQUIRES FORMAL WEAR, WITHOUT FORGOING STYLE.

PHOTOS: GLOBOJOÃO MIGUEL JÚNIOR/ MONKEYBUSINESSIMAGES E DEMAERRE - GETTY IMAGES

PICCADILLY 696002

8

Todas em uma ING.indd 8

02/02/17 16:50

SPOTLIGHT

BLUE JEANS

The power of

denim Ever since its upcoming, denim has never gone out of style. For 2017, the tip is to wear it on your feet and combine it with glittering metallic items.

PICCADILLY 968006

PICCADILLY 714079

WWW.PICCADILLY.COM.BR

Holofote ING P27.indd 9

9

02/02/17 10:20

TOP TEN - THE 10 TRENDS OF THE SEASON LIV TYLER

TOMBOY STYLE THE STYLE THAT ELEGANTLY COMBINES FEMININE AND MASCULINE IS PERFECT TO CREATE COUNTLESS POSSIBILITIES FOR INFORMAL OCCASIONS.

PICCADILLY

RELIVING THE 1990S CADILLY “FOR ME, PIC HIGH IS UNIQUE!!! !

D FAIR PRICES QUALITY AN PICCADILLY!” I ONLY WEAR

GETTYIMAGES

DE SUELI MARIA JESUS FARIA OSASCO/SP

PICCADILLY

147086 PICCADILLY

725022

NEW MOOD

TIES AND KNOTS

IF THERE IS SOMETHING THAT WILL STAND OUT THIS WINTER IT IS KNITWEAR. IT IS A WINNER. KNITTED DETAILS BRING THAT RETRO FLAIR THAT GOES WITH EVERYTHING. PICCADILLY

970002

PICCADILLY

973013

10

Top ten ING.indd 10

PICCADILLY

274029 SHOE TYINGS ARE A SURE BET, BUT IN THE WINTER THEY COME BACK AS KNOTS, REMINDING US OF THE SHOES WORN IN THE 1960S. THIS CLASSIC IS A SYNONYM OF JOVIALITY AND FEMININITY.

PHOTOS: PUBLISHING / GLOBO - RAQUEL CUNHA E PAULO BELOTE

MULES ARE BACK. TOTALLY REVAMPED AND WITH A COOLER PROPOSAL, THEY ARE COMFORTABLE AND VERSATILE. THEY GO WELL WITH PANTS, SKIRTS AND DRESSES.

725024

VAMP THESE SHOES ARE CHARACTERIZED BY A V-DESIGN, OFFERING MORE PERSONALITY TO CLOSE-IN FOOTWEAR. THEY GO WELL WITH SKINNY PANTS.

PICCADILLY

841026

02/02/17 10:29

DÉBORA BLOCH

FLARE HEELS CHUNKY HEELS ARE BACK. AND IF THEY ARE FLARE, THEY GO WELL WITH PANTS OF THE SAME STYLE, WITH A WIDER HEM.

CHELSEA BOOTS

PICCADILLY

731018

THE ENGLISH CHELSEA BOOTS REACHED THEIR PEAK IN THE 1960S, POPULARIZED

BY THE BEATLES. THEY HAVE COME BACK, REVAMPED AND EVEN MORE COMFORTABLE. TRY TO CONTRAST WITH LOOKS COMPOSED WITH FLUID FABRICS AND PATTERNS.

MODERN THE DEFINITION OF COMFORT, SLIPPERS ARE THE MOST WANTED ITEMS OF THE SEASON. INSPIRED BY HOME SLIPPERS, THEY NOW PARADE ON THE STREETS AND FEATURE DETAILS SUCH AS TASSEL, THAT IS CHARMING AND SOPHISTICATED.

PICCADILLY

754002

PICCADILLY

614011

THE RIGHT MEASUREMENT

JUANA MARTIN MERCEDES-BENZ SPFW MADRID

THE POWER OF THESE BOOTS LIES IN THEIR BEING OVER-THE-KNEE. GREAT TO PROVIDE A DIFFERENT TOUCH TO BASIC COMBINATIONS. TO BALANCE THE SILHOUETTE, BET ON SHORT AND AMPLE CLOTHING ITEMS, SUCH AS DRESSES.

ANKLE BOOTS ANKLE BOOTS ARE ELEGANT AND GO WELL WITH SKINNY PANTS, SHORTS AND SKIRTS. THEY MAKE UP A SEXY AND YET LOW-KEY LOOK. PICCADILLY

652001

PICCADILLY

722042

WWW.PICCADILLY.COM.BR

Top ten ING.indd 11

11

02/02/17 10:29

SPOTLIGHT

SNAKE

Metallic

Snake

Snake and metallic patterns are back with full strength, and their combination is the perfect trend for the winter.

PICCADILLY 722035

PICCADILLY 745055

WWW.PICCADILLY.COM.BR

Holofote ING P7.indd 12

12

02/02/17 10:20

SHOWCASE CARDIGAN CAROL BASSI

FENDI DONNA FW

Stabillkitying for wa PICCADILLY

331022

GLASSES LOOPAZ FOR EÓTICA PICCADILLY

HAUTE 714080

PANTS IÓDICE FOR C&A

couture

Timeless, tailored-cut clothes, which once upon a time could be found exclusively in the male wardrobe, resurface with a new structure and with the right amount of seriousness.

MASCARA M.A.C

EARRINGS MORANA

PICCADILLY 147093 PICCADILLY 320233

Vitrine alfaiataria ING.indd 13

PHOTOS: PUBLISHIZING DESIGNED BY FREEPIK

PICCADILLY 166007

02/02/17 10:31

Street STYLE Barcelona is the ideal catwalk for women who reinvent themselves each day. A mix of references brings the season’s trends to life, from sensuality with overthe-knee boots to a laid-back mood with sneakers and ankle boots. It is fashion in perfect harmony.

Photos: Leo Faria General Management: Sandra Teschner

KNIT SWEATER AMARO AND SKIRT DAMYLLER PICCADILLY 964006

Editorial piccadilly ING.indd 14

02/02/17 17:11

Editorial piccadilly ING.indd 15

02/02/17 17:11

VEST AND PANTS ZARA VEST STYLE FOR FUN PICCADILLY 973009

Editorial piccadilly ING.indd 16

02/02/17 17:11

DENIM DRESS ANIMALE SHIRT AMARO PICCADILLY 731016

Editorial piccadilly ING.indd 17

02/02/17 17:11

VEST, SHIRT AND PANTS AMARO PICCADILLY 754003

Editorial piccadilly ING.indd 18

02/02/17 17:11

VEST LELIS BLANC SHIRT AMARO SHORTS RAIZZ PICCADILLY 614010

Editorial piccadilly ING.indd 19

02/02/17 17:12

TOP E CALÇA COLLECTION PRIVÈE? PULSEIRAS ALISIA ÓCULOS EXTÈ PICCADILLY 973007

DRESS REINALDO LOURENÇO JACKET ZARA PICCADILLY 554026

Editorial piccadilly ING.indd 20

02/02/17 17:12

KNIT DRESS OVER SLEEP DRESS TIGRESSE PICCADILLY 650055

Editorial piccadilly ING.indd 21

02/02/17 17:12

JACKET BOMBER AND DRESS TIGRESSE PICCADILLY 336003

MODEL: DRIELY BENNETTONE PHOTOGRAPHY ASSISTANT: JULIANA BORGHI MAKE-UP AND HAIR STYLIST: REGINA KHANIPOVA STYLIST: RAQUEL LIONEL STYLIST ASSISTANT: SERGIO GUERRERO EXECUTIVE PRODUCER: VAGNER FERNANDES INTERNATIONAL PRODUCER: TATI TACLA (TTPRODUCTION) RUNNERS: RICARDO DEGANI E CRISTIAN CIVITALE

Editorial piccadilly ING.indd 22

02/02/17 17:12

SPOTLIGHT

EMERALD GREEN

Rare

jewel

Emerald green is eclectic and goes well with any skin shade. Besides, there is a range of possibilities to match it with other colors, such as navy blue, nude, and gray.

Elegance at its most!

PICCADILLY 703010

PICCADILLY 691003

WWW.PICCADILLY.COM.BR

Holofote extra ing.indd 23

23

02/02/17 10:20

SHOWCASE

PICCADILLY 516022

BLOUSE YOUCOM

PICCADILLY 744038

PICCADILLY 540205

SKIRT MORENA ROSA

BLACK ON

white

The two colors are a perfect match.

The versatility that the duo provides helps create different and easy-towear looks. And here the rule is not to mix other colors. Stick to black and white to have this unique effect!

MASCARA M.A.C

le Comforhtainbg is n fi

EARRINGS BALONÈ

PICCADILLY 917014

PICCADILLY 504047

ALLIANCE MERCEDES-BENZ FASHION WEEK RUSSIA

PHOTOS: PUBLISHING/ DAVIDZYDD BY FREEPIK

GLASSES LEMA 21

24

Vitrine PB ING sem lilybi.indd 24

02/02/17 10:31

FUTURISTIC

V E R S AT I L E

style

Metallic items are here to stay. What used to be an option for bold women only has now gained more traditional versions, and can be worn day or night.

The rule is the same for the feet: glow at any time.

HAPPY HOUR SWEATER RIACHUELO

DINNER

LIPSTICK REVLON

TANK TOP GREGORY

EARRINGS SWAROVSKI

PANTS MOB

GLASSES LOOPAZ FOR EÓTICA

PHOTOS: PUBLISHING / GLOBO - RENATO ROCHA MIRANDA

RING PANDORA

EARRINGS BALONÈ

GABRIELA DUARTE

PICCADILLY

151012

PICCADILLY

218003

PIGMENTO VULT

SKIRT CECILIA PRADO

PICCADILLY

614008

WWW.PICCADILLY.COM.BR

versátil ING.indd 25

25

02/02/17 10:30

POSTCARD GÜELL PARK

THE MODERN AND VIBRANT LIFESTYLE

of Barcelona The Spanish city stands out as one of the most exciting places for those seeking the best of the Catalan region and lots of art.

THE ARCHITECTURE COMBINES ANTIQUE TRAITS WITH MODERN CREATIONS. AND THIS CONTRAST CREATES A UNIQUE CITY.

PICCADILLY

554025

26

Cartão Postal ING SEM LILYBI.indd 26

02/02/17 10:14

Barcelona is the most sought destina tion for those who c hoose to v enture ar ound Eur ope, especiall y people who w ant to ha ve access to unparalleled ar chitecture and hectic tour ist spots whic h w elcome visitors from all over the world.

A famous saying about the city goes: “It is not for e veryone... just for those up for it!” There are countless places worth a visit, restaurants to appreciate, a sequence of insurmountable experiences. To help you set up your itinerary, we have selected some must-see places:

BARCELONA WAS THE SITE OF THE EDITORIAL PHOTOS OF OUR AUTUMN-WINTER 2017 COLLECTION. AN AMAZING SETTING TO SHOW OUR EXCLUSIVE FOOTWEAR!

LA RAMBLA – It is free, lots of fun, and appealing to all who wander around there. A walk along this avenue cannot be forgotten. The spectacle tak es place in the open, living sta tues, painters and m usicians are a com mon sight on the avenue.Want some more? Close to the avenue you can enjoy Joan Miró’s mosaic in the middle of the promenade.When in doubt, start your tour at Catalonia Square and walk to the Columbus monument.

PICASSO MUSEUM – This is one of those m useums you cannot miss . With Picasso w orks displayed chronologically, the m useum exhibits mor e than four thousand works dating back to his fir st working phases up to his final y ears. Exercise your analytical vein with a critique of his works and observe the evolution of the techniques used by the painter.

CATALAN MUSIC PALACE: FOR THOSE PASSIONATE ABOUT MUSIC – Are you ready to visit the only music hall acknowledged as a World Heritage Site by Unesco?The Palace was designed by architect Domènech i Montaner, a monument representing Catalonia’s popular m usic and the histor ical context from the beginning of the 20th Century. Enjoy its wonderful sculptures, columns and stained glass.

FOTOS: ©TOMASSEREDA, ©IBSKY, ©POIKE E ©PONTUSE - GETTY IMAGES

SAGRADA F AMÍLIA BASILICA – This tourist attraction of Barcelona a ttracts visitor s fr om all around the world. It is undoubtedly one of the most extraordinary attractions of the city and, we can also say, one of the most impressive works of the master of modernism, Antoni Gaudi.

ENCANTS VELLS – And to make the most of it why not take the time for good bargains filled with trac es of histor y? This market has lots of antiques and it is also one of the oldest mark ets in Eur ope. Be sur e to c heck the r estored antique objects; the y ar e all around the place. Perfect to tell a story!

GÜELL PARK – One of the main tourist attractions in Barcelona, it was designed by Gaudi, and bears the most incredible architectural elements.

TO ENJOY THE CITY

AT DAYTIME, OPEN SHOES OFFER COMFORT AND FLAIR. PICCADILLY

500162

PICCADILLY

401179

PICCADILLY

517009

TO GO ON A STROLL

BARCELONA IS A PLACE FOR LONG WALKS, TO GET TO KNOW EACH CORNER OF THE CITY. COMFORT IS PARAMOUNT. PICCADILLY

964001

PICCADILLY

962025

PICCADILLY

973010

TO ENJOY THE NIGHT

NIGHT TIME IS PRETTY EXCITING THERE, AND FOR THIS REASON, YOU SHOULD BET ON ANKLE-HIGH, MID-CALF OR OVER-THE-KNEE BOOTS.

2 in 1

PICCADILLY 731021

PICCADILLY

151016

Cartão Postal ING SEM LILYBI.indd 27

02/02/17 17:43

FA S H I O N B U S I N E S S

Piccadilly in

Barcelona “Day of giving” and receiving love With the cr eation of the “Day of Giving” w orldwide on November 29th, Piccadilly Company embraced the cause in partnership with Fundação Semear (a social organization), collected around 1600 kilograms of foodstuff, making the Christmas of needy families a lot happier.

The #GivingTuesday action, created in the United Sta tes in 2012, involves more than 20 countr ies and is intended to foster the culture of donation in the world, and for this reason Piccadilly Company, a 100% Brazilian label, could not abstain fr om par ticipating and had the suppor t of Fundação Semear for that.The first 500 collaborators of all the company’s units were given a commemorative bracelet for such a special gesture.

PICCADILLY

614010

The city was the scenery for the new Piccadilly Autumn-Winter 2017 campaign. Leo Faria, photographer of Street Style, was in c harge of photog raphing model Dr iely Bennettone in r eal life situa tions, most aptl y r epresenting the moder n woman’s gait. The collection brings novelties both in design and technologies.

PICCADILLY

AROUND THE WORLD Piccadilly Company has a working team on its export department that operates so tha t the label r eaches all par ts of the w orld. The compan y’s constant growth a ttests to tha t. This semester the compan y accomplished the fea t of being pr esent in 100 countr ies, among which K uwait, United States of America, Bahr ein, Ne w Zealand, Russia, Gua temala, Ecuador, Mexico .

In all these countr ies, Piccadill y has the same goal: investing in inno vation to a ttract w omen of differ ent styles and cultures..

NEW BRAND ICON Piccadilly is always on the lookout for novelties and innovation. For the new collection, an icon comes to reinforce its visual identity with consumer s. The inspiration for the creation of the ne w icon came fr om Piccadill y Circus, a tourist spot in London, whic h w as also the basis for the company name . In the center of the squar e one can see the sta tue of Er os, the Gr eek God of Lo ve, a sentiment symbolized by the bow and ar row he car ries. It w as from these objects that Piccadilly created its new icon, making a connection with the love women feel for themselves.

PICCADILLY 551014

28

Fashion ING sem lilybi.indd 28

02/02/17 10:19

HIGHLIGHT

Wild texture Bet on the crocodile pattern, both on details and on entire clothing items, for a sophisticated look on cold days. Revisited, it resurfaces on mules, boots and also on trendy sneakers. Whatever your style, the croc pattern will suit you well.

CAROLINA VERA

PICCADILLY

218001

Soft g finishin

PICCADILLY

PICCADILLY

964003

722041

PICCADILLY

PHOTOS: AGÊNCIA FOTOSITE / GLOBO - MARCOS ROSA

744036

POWER PICCADILLY

725026

PICCADILLY

147088

CLOTHES WITH CROCODILEPATTERN EFFECT ARE AWESOME. COATS AND SHOES WITH THIS TEXTURE HAVE A ROBUST AND REFINED LOOK, PERFECT FOR NIGHTTIME ACTIVITIES. WWW.PICCADILLY.COM.BR

Destaque ING.indd 29

29

02/02/17 10:16

T R E ND S GAL PORTU OUSA 017 2 ANA S N FW FASHIO

PICCADILLY 320231

MAKE

THIS SHADE IS IDEAL TO HIGHLIGHT THE MOUTH.

T-SHIRT PATCHES ARE IN AND MAKE UP A LOW-KEY LOOK.

ÓCULOS LEMA 21

GLASSES

GRADIENT LENSES GIVE A FANCY TOUCH TO YOUR LOOK.

FERNANDA SOUZA

PICCADILLY 130191 THE 2ND

Bunion

SMOOTH

SKIN

PICCADILLY 140103

as wine A winter classic, the shade takes over fashion to warm up the look, offering sophistication and elegance, perfect for the season.

Light and flexible 30

Trends ING P30-semlili.indd 30

PICCADILLY 504046

DRESS FAKINI

PHOTOS: PUBLISHIZING / AGÊNCIA FOTOSITE / IMAGE.NET/ GLOBO ESTEVAM AVELLAR

PICCADILLY 540201

ETHNIC

THIS PATTERN REMAINS ON TOP IN THE WINTER.

02/02/17 10:30

SPECIAL

MANIFESTO FOR

y it s r ve i d t oo f

Piccadilly is known for developing shoes that adapt in a unique way to different foot types

SPECIAL S MEASURE

Piccadilly kno ws eac h w oman is unique and different, and pa ys a ttention to small details, and to meet their needs, it is essential to consider tha t when creating footwear.For this reason, the company has just released the campaign: “Manifesto for foot diversity”.

With this campaign, the label pr oves that a shoe is not simpl y footwear, it is par t of w omen’s everyday life as continuum of the female bod y, which has special traits in its div ersity. After all, eac h foot is different, in their shape and footsteps, each deserves unique and special car e, all to mak e your day more comfortable, without forgoing your style, of course!

The Manifesto for foot div ersity offer s a lot mor e than Piccadilly’s comfortable shapes. It is the proof that all footwear is created with different shapes in order to fit perfectly and ca ter to an y foot type . Whether you have nar row, small, wide, large or delica te feet etc ., you can find Piccadilly shoes that will fit perfectly, considering each consumer’s particular needs.

This r esulted fr om the car eful obser vation that w omen, mor e and more, ar e in the look out for or iginal items, with quality and that expr ess their per sonality. What w e w ant is to offer mor e autonomy to female feet, in a c harming, exclusive and modern fashion. It seems like a dream, but it is one more aspiration brought to life by Piccadilly!

NO RE E PR SSU ON FEET

HIGH TECH INSOLES

ANY AND M IT FEET, .

RROW ARE LOOSE A N E “I HAV HE SHOES PICCADILLY T LY H S E WIT TIM RFECT ERENT FIT PE HEN I IS DIFF ! THEY ALL W T E E R F MY WEA EVER, FOOT EM TO HUG , HOW E OTHER EELS THE M Y M AND S .

EF EM ON IND ND SH PUT TH IDE FEET A E ALWAYS F E HAS W AY I DO. W MFORTABL W O SAME OUS AND C ADILLY” C E GORG IONS AT PIC T P O A RREIR NA FE - SP ADRIA ULO PA O Ã S

COMFOR TABLE FINISHING

WWW.PICCADILLY.COM.BR

Manifesto ING.indd 31

31

02/02/17 10:23

SPOTLIGHT

BOHO CHIC

Ethnic stripes

Boho, artsy or folk are striking styles that make it possible to create original and smart looks. Here, the ideal is to wear lots of accessories.

PICCADILLY 691005

PICCADILLY 652002

32

Holofote extra2 ing.indd 32

02/02/17 10:20

T E C H NO L O G Y

FEELING GOOD,

at all times!

SPECIAL MEASUREMENT

BOOTS WITH SPECIAL MEASUREMENTS

Wellbeing and comfort for walking is what women need to have lighter days with style. And Piccadilly’s technology provides that!

PUT THEM ON EASILY Convenience is something that should be part of our life.Thus, Piccadilly has brought a new technology: the easy-to-puton sneakers.You don`t need to tie them.

They come with a magnet to make it easy to put them on, there being no need to adjust the laces.

Each woman has unique characteristics and a different body type. These boots come with the added benefit of being adjustable to different leg types.The highlight is side-opening zipper, making them the ideal shoes for any female body type.

PICCADILLY

117019

PICCADILLY

140109

BOOTS FOR BUNION

That unwanted bunion is bothersome, isn’t it?

To minimize this nuisance and make you feel comfortable on cold days also, Piccadilly has designed gorgeous boots with technology that soothes and eliminates foot pain. This is because they were developed with an exclusive design, with the upper part of the shoes above the bunion, eliminating the pressure on it.

PICCADILLY

745054

PICCADILLY

“CONG RATULATI CONG ONS! CONGRARATULATIONS! TULATIO BUNION NS! THE COLLEC TION IS REALLY PLEASE, AWESOME! NEV THIS LIN ER DISCONTIN ‘WONDER E. I HAVE TW UE O FUL’, EN BUNION ORM OF THE S, WHICH AT TH OUS YEAR NEA IS TIME RLY KILL ME” VERA BO ECK PORTO ALEGRE - RS

973015

BOOTS WITH THERMAL LINING

On cold days and away from home your feet deserve special care, and for that it is important to make sure they are warm and pain-free.

This is guaranteed with the style with thermal lining, which warms your feet and assures your wellbeing.

PICCADILLY

180155

PICCADILLY SPA The Piccadilly SPA collection comes with two insoles for switching: a massaging one and another with aloe vera microcapsules which break with friction and hydrate your feet, also giving off a mild scent. It brings comfort all day long!

PICCADILLY

117016

PICCADILLY

568011

WWW.PICCADILLY.COM.BR

TECH ING.indd 33

33

02/02/17 10:26

YOUR CHOICES

BEAUTY ON

cold days 2 in 1

Winter comes full of elegance and many novelties to raise the low temperatures. On cold days, choose closed-in shoes.

On mild-temperature days, wear lighter and open shoes.

PICCADILLY 745057

PICCADILLY 252009

PICCADILLY

PICCADILLY

117021

234001

Thermal lining

PICCADILLY

180157

Bunion

Bunion

PICCADILLY 153011

PICCADILLY 250147

Bunion

PICCADILLY 143136

PICCADILLY 416042

PICCADILLY 703011

PICCADILLY PICCADILLY 841027 841027

PICCADILLY

650053

34

Suas escolhas ING.indd 34

02/02/17 10:25

AnúnciosING.indd 35

02/02/17 16:35

en.piccadilly.com.br

Freedom is the trend of your next step.

Try all the comfort of Piccadilly’s Flexy line.

Superflexible • Extremely lightweight • Breathable fabric • Fluffy insole • Super grip sole

PIC_0056_16BA_ANUNCIO_FLEXY_202x275_ENGLISH.indd 1 AnúnciosING.indd 36

17/01/17 16:21 02/02/17 16:35