N0 11
YEAR
6
Street STYLE in Barcelona
THE FLAIR OF THE STREETS WITH A MIX OF ARTSY, FUN, ROMANCE AND BUSINESS. MANY SITUATIONS AND A LOT OF STYLE OUT THERE
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A WORD FROM THE EDITOR
Ten years
PHOTO: LEO FARIA
with
you PICCADILLY 650055
PICCADILLY IN THE DIGITAL WORLD! PICCADILLY IS ONLINE EVERYDAY TO OFFER YOU NOVELTIES, TIPS AND BEAUTY WITH COMFORT. JOIN US. FOLLOW, LIKE AND SHARE. EN.PICCADILLY.COM.BR
To celebrate such a significant moment, we went to beautiful Barcelona to shoot our fashion editorial, photographed by the icon of Street Style, Leo Faria and a first-class team. The amazing result can be seen on the next pages. Our themes w ere based on the sea son’s tr ends, suc h as metallic items, crocodile pa ttern, m ustard and b urgundy shades, ar tsy, disco hints, the good vibes of the fun style , among other things - all tha t filled with cool tips tha t will mak e all the difference when y ou c hoose y our look and y our next shoes. Because we, women, enjoy beauty and fashion, but, of course, with comfort and convenience! Right? For ten y ears I’ ve enjoyed sa ying “enjoy the r eading and see y ou in our next edition”, and this is ho w I say good-b ye, with wishes for mor e decades of good memories. This edition is alr eady par t of the good memor ies we will have in the future. Enjoy each detail and walk around in the best Piccadilly style: free, light and beautiful! Xoxo
FACEBOOK.COM/CALCADOSPICCADILLY INSTAGRAM.COM/CALCADOSPICCADILLY TWITTER.COM/PICCADILLYBR BR.PINTEREST.COM/PICCADILLYBR YOUTUBE.COM/CALCADOSPICCADILLY
SANDRA TESCHNER PUBLISHER SANDRA TESCHNER REVISTAPICCADILLY@PROFASHIONAL.COM
WWW.PICCADILLY.COM.BR CEO CRISTINE CAMILA GRINGS NOGUEIRA VICE-PRESIDENT ANA CAROLINA GRINGS BOARD OF DIRECTORES ADAIR ADÉLIO GRINGS, MICHEL GUTO GRINGS AND PAULO ELOI GRINGS MARKETING DIRECTOR CRISTINE CAMILA GRINGS NOGUEIRA DEVELOPMENT DIRECTOR ANA CAROLINA GRINGS ADMINISTRATIVE AND FINANCIAL DIRECTOR ANA PAULA GRINGS INDUSTRIAL DIRECTORS MARLON ALMIRO GRINGS AND RENATO KLEIN PURCHASING DIRECTOR JOSUÉ LEANDRO KUNST
CONTACT US: ENCANTAMENTO@PICCADILLY.COM.BR
PINTEREST.COM/PICCADILLYBR INSTAGRAM.COM/CALCADOSPICCADILLY FACEBOOK.COM/CALCADOSPICCADILLY YOUTUBE.COM/CALCADOSPICCADILLY TWITTER.COM/PICCADILLYBR WWW.PICCADILLY.COM.BR
AV. JANDIRA, 843 – MOEMA SÃO PAULO – SP – CEP 04080-005 TEL. (11) 5051-4084 EDITORA@PROFASHIONAL.COM WWW.PROFASHIONAL.COM PUBLISHER SANDRA TESCHNER ADMINISTRATIVE AND FINANCIAL DIRECTOR GABRIEL SALES JOURNALISM MANAGEMENT ADRIANA ROSA – MTB 47337 CREATION DIRECTOR AND GRAPHIC PROJECT ALICE HECKER DIGITAL MAGAZINE DANIELLE LIMA AND RICARDO CERDAN EDITORIAL BOARD SANDRA TESCHNER, DIO JAGUARÍVEL, ADRIANA ROSA, ALICE HECKER, RAFAELA LOTH AND GABRIELA KICH JOURNALISTS ANA CAROLINA CONTRI, ELAINE MEDEIROS AND LEONARDO BARBEIRO (TRAINEE) GRAPHIC DESIGNERS CLAUDIA CARVALHO, ÍCARO GUERRA AND REBECA FAGNANI REVISION MARIA ELISA ALBUQUERQUE TRANSLATION HELOISA RAMOS CONTRIBUTED TO THIS EDITION ANNA PAULA RODRIGUES AND JULIA MORAES (FASHION) PRINT LOG&PRINT CIRCULATION 35.000
PICCADILLY MAGAZIN E IS PUBLISHED BY PROF ASHION AL EDITO RA LTDA. UN DER LICEN SE OF PICCADILL Y, AN D IS DISTRIBUTED ON A N A TION AL AN D IN TERN A TION AL LEVEL (THE EN GLISH AN D SPANISH VERSIONS CIRCULATE IN 50 COUNTRIES). IT IS GEARED TOWARDS PICCADILLY CON SUMERS. AR TICLES MA Y BE REPRO DUCED WITH PRIOR PERMISSION IN WRITING BY THE PUBLISHER, PROVIDED PROPER A TTRIBUTION IS IN CLUDED. ALL TEXTS OF THIS EDITION ALREADY COMPL Y WITH THE N EW OR THOGRAPHIC AGREEMEN T . PICCADILL Y PRODUCTS ARE A VAILABLE WHILE STOCKS LAST. IMAGES ARE FOR ILLUSTRA TION PURPOSES ONLY; COLORS, SIZES, ETC. MA Y VARY. SOME OF THE PRODUCTS USED TO ILLUSTRATE THIS EDITION’S AR TICLES BELONG TO PROF ASHION AL’S COLLECTION AN D ARE THEREFORE ON L Y A REFEREN CE INTENDED TO INSPIRE OUR READERS.
Publication 9 times winner of the
2
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C O NT E NT S PICCADILLY 336004
PICCADILLY 973010
04. CLOSET | STYLES FOR THE SUMMER 06. INSPIRATION | IT’S DISCO TIME 08. ALL-IN-ONE | MULTIFACETED WOMAN 09. SPOTLIGHT | THE POWER OF JEANS 10. TOP TEN | THE 10 TRENDS OF THE SEASON 12. SPOTLIGHT | METALLIC SNAKE 13. SHOWCASE | HAUTE COUTURE 14. FASHION EDITORIAL | STREET STYLE 23. SPOTLIGHT | RARE JEWEL 24. SHOWCASE | BLACK ON WHITE 25. VERSATILE | FUTURISTIC STYLE 26. POSTCARD | BARCELONA 28. FASHION BUSINESS | PICCADILLY NEWS 29. HIGHLIGHT | WILD TEXTURE 30. TRENDS | SMOOTH AS WINE 31. SPECIAL | FEET MANIFESTO 32. SPOTLIGHT | ETHNIC STRIPES 33. TECHNOLOGY | FEELING GOOD, AT ALL TIMES! 34. YOUR CHOICES | BEAUTY ON COLD DAYS DRESS ANIMALE SHIRT AMARO
PICCADILLY PICCADILLY 554026
744036
N0 10
YEAR
PICCADILLY 731016
PICCADILLY 745050
BOMBER JACKET AMARO SHIRT JEANS HERING PANTS JEANS DIMY PICCADILLY
5
Street STYLE in Barcelona
THE FLAIR OF THE STREETS WITH A MIX OF ARTSY, FUN, ROMANCE AND BUSINESS. MANY SITUATIONS AND A LOT OF STYLE OUT THERE
336003
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CLOSET
FEMININITY
in full bloom
Winter comes with trends for all tastes. Colors and shapes compose the contemporary woman's closet. FOUNDATION MAKE B O BOTICÁRIO
MUSTARD
BLAZER PASSARELA
URBAN STYLE
BLOUSE MEMOVE
PANTS UMA
NECKLACE MORANA
NECKLACE DRYZUN
A CHIC COLOR, MUSTARD MATCHES WHITE AND NUDE SHADES. IF YOU WANT TO WEAR BRIGHTER COLORS, BURGUNDY AND NAVY BLUE AREA IDEAL OPTIONS.
EVA PADBERG
THE MOOD OF BIG CITIES IS DEPICTED IN THE TOTAL BLACK LOOK, WITH STRAIGHT AND STRUCTURED-CUT CLOTHING. YOU CAN UP YOUR ATTIRE BY COMBINING TAILORED CLASSIC ITEMS WITH STREET-STYLE BOOTS.
PICCADILLY 151005
PICCADILLY 336004
PICCADILLY 542054
PICCADILLY 335021
PHOTOS: GLOBO RENATO ROCHA MIRANDA/ CESAR ALVES / JOÃO MIGUEL JUNIOR/ RAMÓN VASCONCELOS/ PUBLISHIZING
CAMILA MORGADO
PANTS IÓDICE TO C&A
4
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CONSTANT
inspiration
From the romantic to the laid-back style, the season requires creativity and freedom when choosing what to wear. LIPSTICK SHISEIDO
MULTI TWEED
WATCH TOUCH
PATCHWORK
JACKET ACERVO SWEATER HERING FOR YOU
PANTS TNG
SKIRT RIACHUELO
MARINA MOSCHEN
RING PANDORA
PICCADILLY 151007
THE CLASSIC STYLE BRINGS THAT NOSTALGIA OF A TIME WHEN TWEED, A ROUGH TEXTURE FABRIC, WAS A CONSTANT PRESENCE. GOOD NEWS: IT IS BACK AND GOES WELL WITH WOOL, LINEN OR COMBINED WITH THE TRADITIONAL DENIM.
GIOVANNA ANTONELLI
THAT PIECING OF SMALL PATCHES OF FABRIC HAS GAINED TERRAIN IN FASHION. THIS TREND EMBELLISHES COATS, PURSES AND SHOES. THE FUN STARTS WITH PICKING A BASIC LOOK AND ADDING SOME PATCHWORKED ITEM.
PICCADILLY 841025
PICCADILLY 110112
PICCADILLY 166006
WWW.PICCADILLY.COM.BR
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I NS P I R A T I O N
IT’S
e m ti o disc
Revisiting the 80s brings back the joyful, colorful and fun atmosphere of new wave to fashion. All the frenetic disco rhythm of the decade influences the fashion universe and makes the winter atmosphere even more exciting. Contrasting clothes show off subtle femininity.
PICCADILLY 745050
ETERNAL GLOW THE 1980S ARE KNOWN TO BE YEARS OF EXAGGERATION. MORE JOYFUL SHADES COME TO THE WINTER FULL OF GLOW. BET ON THAT!
6
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CARA DELEVINGNE
PICCADILLY 731015
GLASS WITH STRAW IMAGINARIUM FEMALE BOMBER JACKET FABIA BERCSEK
AN O HAVE NTED T NG WA O THANK YOU LO E ’V “I T TUNITY OT FIND UL OPPOR I CANN TIF BECAUSE EL WITH BEAU I B ES. ER LA BLE SHO IN ANOTH TA R FO S M A AND CO D TO LAS VEG E TRAVELL ST AND MANY D ME E AUGU T MEN COMPLI RS BY PEOPLE LDEN SNEAKE GO S AND U Y O M E N G O OR ILLY... G PICCAD MFORTABLE.” CO
PICCADILLY 968007
PHOTOS: MAXOIDOS/ SHIRONOSOV / MAXOIDOS/ GETTY IMAGES
EARRINGS BALONÈ
H MYERS JANNA GRE - RS ALE PORTO
PARTY QUEEN
Bunion
PICCADILLY 110114 SUNGLASSES TRITON EYEWEAR
SUPERMODEL CARA DELEVINGNE IS ALL ABOUT THE ROCKER STYLE, BEING EVER READY FOR CLUBBING. AND BEST OF ALL: HER LOOKS, AT ALL TIMES, GO WELL WITH HEELS OR SNEAKERS. STYLISH! LIPSTICK VULT
PICCADILLY 917013
PICCADILLY 542049
WWW.PICCADILLY.COM.BR
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A L L - I N- O NE
DYNAMIC WOMAN Determination and courage define this modern woman, who is always involved in different activities, whether in a dancing lesson or in a business meeting. To make her day even more dynamic, Piccadilly has developed special collections.
DANCE COLLECTION THOSE PASSIONATE ABOUT DANCING CANNOT FORGO SHOES THAT HELP THEM MOVE EVEN BETTER AND MORE ELEGANTLY. THE SOLE IS SPECIAL AND OFFERS EASY GLIDE IN THE BALLROOM. PICCADILLY 696003
“I LIKE PI LOT; TH CCADILLY SHOES EY ARE A BEAUTIFU COMFO RTABLE. L AND I’V ON THE INTERNET E BEEN BUYING SIZE 40 BECAUSE AND IT I WEAR IS NO IN JULY I WAS IN T EASY TO FIND . G RAMAD WENT TO O AND SO MUC THE STORE. H EMOTI ON!!!“ ADRIAN A NUNES CONCE IÇÃO CO RRÊA SÃO PAUL O - SP
SHE DANCES, SINGS, AND TAKES CARE OF HER FAMILY. CLÁUDIA RAIA IS FULL OF SURPRISES.
PICCADILLY 331020
PICCADILLY 140102
WHITE
COLLECTION FOR WOMEN WORKING IN HEALTHCARE WHO HAVE TO STAND FOR HOURS TAKING CARE OF OTHER PEOPLE’S WELLBEING, THE WHITE COLLECTION OFFERS MORE COMFORT IN THEIR EVERYDAY LIFE.
eel S pur HPICCADILLY 214022
PICCADILLY 143137
PICCADILLY 841022
WORKERS
COLLECTION A MEETING OR A COMPANY EVENT REQUIRES FORMAL WEAR, WITHOUT FORGOING STYLE.
PHOTOS: GLOBOJOÃO MIGUEL JÚNIOR/ MONKEYBUSINESSIMAGES E DEMAERRE - GETTY IMAGES
PICCADILLY 696002
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SPOTLIGHT
BLUE JEANS
The power of
denim Ever since its upcoming, denim has never gone out of style. For 2017, the tip is to wear it on your feet and combine it with glittering metallic items.
PICCADILLY 968006
PICCADILLY 714079
WWW.PICCADILLY.COM.BR
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TOP TEN - THE 10 TRENDS OF THE SEASON LIV TYLER
TOMBOY STYLE THE STYLE THAT ELEGANTLY COMBINES FEMININE AND MASCULINE IS PERFECT TO CREATE COUNTLESS POSSIBILITIES FOR INFORMAL OCCASIONS.
PICCADILLY
RELIVING THE 1990S CADILLY “FOR ME, PIC HIGH IS UNIQUE!!! ! D FAIR PRICES QUALITY AN PICCADILLY!” I ONLY WEAR
GETTYIMAGES
DE SUELI MARIA JESUS FARIA OSASCO/SP
PICCADILLY
147086 PICCADILLY
725022
NEW MOOD
TIES AND KNOTS
IF THERE IS SOMETHING THAT WILL STAND OUT THIS WINTER IT IS KNITWEAR. IT IS A WINNER. KNITTED DETAILS BRING THAT RETRO FLAIR THAT GOES WITH EVERYTHING. PICCADILLY
970002
PICCADILLY
973013
10
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PICCADILLY
274029 SHOE TYINGS ARE A SURE BET, BUT IN THE WINTER THEY COME BACK AS KNOTS, REMINDING US OF THE SHOES WORN IN THE 1960S. THIS CLASSIC IS A SYNONYM OF JOVIALITY AND FEMININITY.
PHOTOS: PUBLISHING / GLOBO - RAQUEL CUNHA E PAULO BELOTE
MULES ARE BACK. TOTALLY REVAMPED AND WITH A COOLER PROPOSAL, THEY ARE COMFORTABLE AND VERSATILE. THEY GO WELL WITH PANTS, SKIRTS AND DRESSES.
725024
VAMP THESE SHOES ARE CHARACTERIZED BY A V-DESIGN, OFFERING MORE PERSONALITY TO CLOSE-IN FOOTWEAR. THEY GO WELL WITH SKINNY PANTS.
PICCADILLY
841026
02/02/17 10:29
DÉBORA BLOCH
FLARE HEELS CHUNKY HEELS ARE BACK. AND IF THEY ARE FLARE, THEY GO WELL WITH PANTS OF THE SAME STYLE, WITH A WIDER HEM.
CHELSEA BOOTS
PICCADILLY
731018
THE ENGLISH CHELSEA BOOTS REACHED THEIR PEAK IN THE 1960S, POPULARIZED BY THE BEATLES. THEY HAVE COME BACK, REVAMPED AND EVEN MORE COMFORTABLE. TRY TO CONTRAST WITH LOOKS COMPOSED WITH FLUID FABRICS AND PATTERNS.
MODERN THE DEFINITION OF COMFORT, SLIPPERS ARE THE MOST WANTED ITEMS OF THE SEASON. INSPIRED BY HOME SLIPPERS, THEY NOW PARADE ON THE STREETS AND FEATURE DETAILS SUCH AS TASSEL, THAT IS CHARMING AND SOPHISTICATED.
PICCADILLY
754002
PICCADILLY
614011
THE RIGHT MEASUREMENT
JUANA MARTIN MERCEDES-BENZ SPFW MADRID
THE POWER OF THESE BOOTS LIES IN THEIR BEING OVER-THE-KNEE. GREAT TO PROVIDE A DIFFERENT TOUCH TO BASIC COMBINATIONS. TO BALANCE THE SILHOUETTE, BET ON SHORT AND AMPLE CLOTHING ITEMS, SUCH AS DRESSES.
ANKLE BOOTS ANKLE BOOTS ARE ELEGANT AND GO WELL WITH SKINNY PANTS, SHORTS AND SKIRTS. THEY MAKE UP A SEXY AND YET LOW-KEY LOOK. PICCADILLY
652001
PICCADILLY
722042
WWW.PICCADILLY.COM.BR
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SPOTLIGHT
SNAKE
Metallic
Snake
Snake and metallic patterns are back with full strength, and their combination is the perfect trend for the winter. PICCADILLY 722035
PICCADILLY 745055
WWW.PICCADILLY.COM.BR
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SHOWCASE CARDIGAN CAROL BASSI
FENDI DONNA FW
Stabillkitying for wa PICCADILLY
331022
GLASSES LOOPAZ FOR EÓTICA PICCADILLY
HAUTE 714080
PANTS IÓDICE FOR C&A
couture
Timeless, tailored-cut clothes, which once upon a time could be found exclusively in the male wardrobe, resurface with a new structure and with the right amount of seriousness.
MASCARA M.A.C
EARRINGS MORANA
PICCADILLY 147093 PICCADILLY 320233
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PHOTOS: PUBLISHIZING DESIGNED BY FREEPIK
PICCADILLY 166007
02/02/17 10:31
Street STYLE Barcelona is the ideal catwalk for women who reinvent themselves each day. A mix of references brings the season’s trends to life, from sensuality with overthe-knee boots to a laid-back mood with sneakers and ankle boots. It is fashion in perfect harmony. Photos: Leo Faria General Management: Sandra Teschner
KNIT SWEATER AMARO AND SKIRT DAMYLLER PICCADILLY 964006
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VEST AND PANTS ZARA VEST STYLE FOR FUN PICCADILLY 973009
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DENIM DRESS ANIMALE SHIRT AMARO PICCADILLY 731016
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VEST, SHIRT AND PANTS AMARO PICCADILLY 754003
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VEST LELIS BLANC SHIRT AMARO SHORTS RAIZZ PICCADILLY 614010
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TOP E CALÇA COLLECTION PRIVÈE? PULSEIRAS ALISIA ÓCULOS EXTÈ PICCADILLY 973007
DRESS REINALDO LOURENÇO JACKET ZARA PICCADILLY 554026
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KNIT DRESS OVER SLEEP DRESS TIGRESSE PICCADILLY 650055
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JACKET BOMBER AND DRESS TIGRESSE PICCADILLY 336003
MODEL: DRIELY BENNETTONE PHOTOGRAPHY ASSISTANT: JULIANA BORGHI MAKE-UP AND HAIR STYLIST: REGINA KHANIPOVA STYLIST: RAQUEL LIONEL STYLIST ASSISTANT: SERGIO GUERRERO EXECUTIVE PRODUCER: VAGNER FERNANDES INTERNATIONAL PRODUCER: TATI TACLA (TTPRODUCTION) RUNNERS: RICARDO DEGANI E CRISTIAN CIVITALE
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SPOTLIGHT
EMERALD GREEN
Rare
jewel
Emerald green is eclectic and goes well with any skin shade. Besides, there is a range of possibilities to match it with other colors, such as navy blue, nude, and gray. Elegance at its most!
PICCADILLY 703010
PICCADILLY 691003
WWW.PICCADILLY.COM.BR
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SHOWCASE
PICCADILLY 516022
BLOUSE YOUCOM
PICCADILLY 744038
PICCADILLY 540205
SKIRT MORENA ROSA
BLACK ON
white
The two colors are a perfect match. The versatility that the duo provides helps create different and easy-towear looks. And here the rule is not to mix other colors. Stick to black and white to have this unique effect! MASCARA M.A.C
le Comforhtainbg is n fi
EARRINGS BALONÈ
PICCADILLY 917014
PICCADILLY 504047
ALLIANCE MERCEDES-BENZ FASHION WEEK RUSSIA
PHOTOS: PUBLISHING/ DAVIDZYDD BY FREEPIK
GLASSES LEMA 21
24
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FUTURISTIC
V E R S AT I L E
style
Metallic items are here to stay. What used to be an option for bold women only has now gained more traditional versions, and can be worn day or night. The rule is the same for the feet: glow at any time.
HAPPY HOUR SWEATER RIACHUELO
DINNER
LIPSTICK REVLON
TANK TOP GREGORY
EARRINGS SWAROVSKI
PANTS MOB
GLASSES LOOPAZ FOR EÓTICA
PHOTOS: PUBLISHING / GLOBO - RENATO ROCHA MIRANDA
RING PANDORA
EARRINGS BALONÈ
GABRIELA DUARTE
PICCADILLY
151012
PICCADILLY
218003
PIGMENTO VULT
SKIRT CECILIA PRADO
PICCADILLY
614008
WWW.PICCADILLY.COM.BR
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POSTCARD GÜELL PARK
THE MODERN AND VIBRANT LIFESTYLE
of Barcelona The Spanish city stands out as one of the most exciting places for those seeking the best of the Catalan region and lots of art.
THE ARCHITECTURE COMBINES ANTIQUE TRAITS WITH MODERN CREATIONS. AND THIS CONTRAST CREATES A UNIQUE CITY.
PICCADILLY
554025
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Barcelona is the most sought destina tion for those who c hoose to v enture ar ound Eur ope, especiall y people who w ant to ha ve access to unparalleled ar chitecture and hectic tour ist spots whic h w elcome visitors from all over the world. A famous saying about the city goes: “It is not for e veryone... just for those up for it!” There are countless places worth a visit, restaurants to appreciate, a sequence of insurmountable experiences. To help you set up your itinerary, we have selected some must-see places:
BARCELONA WAS THE SITE OF THE EDITORIAL PHOTOS OF OUR AUTUMN-WINTER 2017 COLLECTION. AN AMAZING SETTING TO SHOW OUR EXCLUSIVE FOOTWEAR!
LA RAMBLA – It is free, lots of fun, and appealing to all who wander around there. A walk along this avenue cannot be forgotten. The spectacle tak es place in the open, living sta tues, painters and m usicians are a com mon sight on the avenue.Want some more? Close to the avenue you can enjoy Joan Miró’s mosaic in the middle of the promenade.When in doubt, start your tour at Catalonia Square and walk to the Columbus monument. PICASSO MUSEUM – This is one of those m useums you cannot miss . With Picasso w orks displayed chronologically, the m useum exhibits mor e than four thousand works dating back to his fir st working phases up to his final y ears. Exercise your analytical vein with a critique of his works and observe the evolution of the techniques used by the painter. CATALAN MUSIC PALACE: FOR THOSE PASSIONATE ABOUT MUSIC – Are you ready to visit the only music hall acknowledged as a World Heritage Site by Unesco?The Palace was designed by architect Domènech i Montaner, a monument representing Catalonia’s popular m usic and the histor ical context from the beginning of the 20th Century. Enjoy its wonderful sculptures, columns and stained glass.
FOTOS: ©TOMASSEREDA, ©IBSKY, ©POIKE E ©PONTUSE - GETTY IMAGES
SAGRADA F AMÍLIA BASILICA – This tourist attraction of Barcelona a ttracts visitor s fr om all around the world. It is undoubtedly one of the most extraordinary attractions of the city and, we can also say, one of the most impressive works of the master of modernism, Antoni Gaudi. ENCANTS VELLS – And to make the most of it why not take the time for good bargains filled with trac es of histor y? This market has lots of antiques and it is also one of the oldest mark ets in Eur ope. Be sur e to c heck the r estored antique objects; the y ar e all around the place. Perfect to tell a story! GÜELL PARK – One of the main tourist attractions in Barcelona, it was designed by Gaudi, and bears the most incredible architectural elements.
TO ENJOY THE CITY
AT DAYTIME, OPEN SHOES OFFER COMFORT AND FLAIR. PICCADILLY
500162
PICCADILLY
401179
PICCADILLY
517009
TO GO ON A STROLL
BARCELONA IS A PLACE FOR LONG WALKS, TO GET TO KNOW EACH CORNER OF THE CITY. COMFORT IS PARAMOUNT. PICCADILLY
964001
PICCADILLY
962025
PICCADILLY
973010
TO ENJOY THE NIGHT
NIGHT TIME IS PRETTY EXCITING THERE, AND FOR THIS REASON, YOU SHOULD BET ON ANKLE-HIGH, MID-CALF OR OVER-THE-KNEE BOOTS.
2 in 1
PICCADILLY 731021
PICCADILLY
151016
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FA S H I O N B U S I N E S S
Piccadilly in
Barcelona “Day of giving” and receiving love With the cr eation of the “Day of Giving” w orldwide on November 29th, Piccadilly Company embraced the cause in partnership with Fundação Semear (a social organization), collected around 1600 kilograms of foodstuff, making the Christmas of needy families a lot happier. The #GivingTuesday action, created in the United Sta tes in 2012, involves more than 20 countr ies and is intended to foster the culture of donation in the world, and for this reason Piccadilly Company, a 100% Brazilian label, could not abstain fr om par ticipating and had the suppor t of Fundação Semear for that.The first 500 collaborators of all the company’s units were given a commemorative bracelet for such a special gesture.
PICCADILLY
614010
The city was the scenery for the new Piccadilly Autumn-Winter 2017 campaign. Leo Faria, photographer of Street Style, was in c harge of photog raphing model Dr iely Bennettone in r eal life situa tions, most aptl y r epresenting the moder n woman’s gait. The collection brings novelties both in design and technologies.
PICCADILLY
AROUND THE WORLD Piccadilly Company has a working team on its export department that operates so tha t the label r eaches all par ts of the w orld. The compan y’s constant growth a ttests to tha t. This semester the compan y accomplished the fea t of being pr esent in 100 countr ies, among which K uwait, United States of America, Bahr ein, Ne w Zealand, Russia, Gua temala, Ecuador, Mexico . In all these countr ies, Piccadill y has the same goal: investing in inno vation to a ttract w omen of differ ent styles and cultures..
NEW BRAND ICON Piccadilly is always on the lookout for novelties and innovation. For the new collection, an icon comes to reinforce its visual identity with consumer s. The inspiration for the creation of the ne w icon came fr om Piccadill y Circus, a tourist spot in London, whic h w as also the basis for the company name . In the center of the squar e one can see the sta tue of Er os, the Gr eek God of Lo ve, a sentiment symbolized by the bow and ar row he car ries. It w as from these objects that Piccadilly created its new icon, making a connection with the love women feel for themselves.
PICCADILLY 551014
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HIGHLIGHT
Wild texture Bet on the crocodile pattern, both on details and on entire clothing items, for a sophisticated look on cold days. Revisited, it resurfaces on mules, boots and also on trendy sneakers. Whatever your style, the croc pattern will suit you well.
CAROLINA VERA
PICCADILLY
218001
Soft g finishin
PICCADILLY
PICCADILLY
964003
722041
PICCADILLY
PHOTOS: AGÊNCIA FOTOSITE / GLOBO - MARCOS ROSA
744036
POWER PICCADILLY
725026
PICCADILLY
147088
CLOTHES WITH CROCODILEPATTERN EFFECT ARE AWESOME. COATS AND SHOES WITH THIS TEXTURE HAVE A ROBUST AND REFINED LOOK, PERFECT FOR NIGHTTIME ACTIVITIES. WWW.PICCADILLY.COM.BR
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T R E ND S GAL PORTU OUSA 017 2 ANA S N FW FASHIO
PICCADILLY 320231
MAKE
THIS SHADE IS IDEAL TO HIGHLIGHT THE MOUTH.
T-SHIRT PATCHES ARE IN AND MAKE UP A LOW-KEY LOOK.
ÓCULOS LEMA 21
GLASSES
GRADIENT LENSES GIVE A FANCY TOUCH TO YOUR LOOK.
FERNANDA SOUZA
PICCADILLY 130191 THE 2ND
Bunion
SMOOTH
SKIN
PICCADILLY 140103
as wine A winter classic, the shade takes over fashion to warm up the look, offering sophistication and elegance, perfect for the season.
Light and flexible 30
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PICCADILLY 504046
DRESS FAKINI
PHOTOS: PUBLISHIZING / AGÊNCIA FOTOSITE / IMAGE.NET/ GLOBO ESTEVAM AVELLAR
PICCADILLY 540201
ETHNIC
THIS PATTERN REMAINS ON TOP IN THE WINTER.
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SPECIAL
MANIFESTO FOR
y it s r ve i d t oo f
Piccadilly is known for developing shoes that adapt in a unique way to different foot types
SPECIAL S MEASURE
Piccadilly kno ws eac h w oman is unique and different, and pa ys a ttention to small details, and to meet their needs, it is essential to consider tha t when creating footwear.For this reason, the company has just released the campaign: “Manifesto for foot diversity”. With this campaign, the label pr oves that a shoe is not simpl y footwear, it is par t of w omen’s everyday life as continuum of the female bod y, which has special traits in its div ersity. After all, eac h foot is different, in their shape and footsteps, each deserves unique and special car e, all to mak e your day more comfortable, without forgoing your style, of course! The Manifesto for foot div ersity offer s a lot mor e than Piccadilly’s comfortable shapes. It is the proof that all footwear is created with different shapes in order to fit perfectly and ca ter to an y foot type . Whether you have nar row, small, wide, large or delica te feet etc ., you can find Piccadilly shoes that will fit perfectly, considering each consumer’s particular needs. This r esulted fr om the car eful obser vation that w omen, mor e and more, ar e in the look out for or iginal items, with quality and that expr ess their per sonality. What w e w ant is to offer mor e autonomy to female feet, in a c harming, exclusive and modern fashion. It seems like a dream, but it is one more aspiration brought to life by Piccadilly!
NO RE E PR SSU ON FEET
HIGH TECH INSOLES
ANY AND M IT FEET, . RROW ARE LOOSE A N E “I HAV HE SHOES PICCADILLY T LY H S E WIT TIM RFECT ERENT FIT PE HEN I IS DIFF ! THEY ALL W T E E R F MY WEA EVER, FOOT EM TO HUG , HOW E OTHER EELS THE M Y M AND S . EF EM ON IND ND SH PUT TH IDE FEET A E ALWAYS F E HAS W AY I DO. W MFORTABL W O SAME OUS AND C ADILLY” C E GORG IONS AT PIC T P O A RREIR NA FE - SP ADRIA ULO PA O Ã S
COMFOR TABLE FINISHING
WWW.PICCADILLY.COM.BR
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SPOTLIGHT
BOHO CHIC
Ethnic stripes
Boho, artsy or folk are striking styles that make it possible to create original and smart looks. Here, the ideal is to wear lots of accessories.
PICCADILLY 691005
PICCADILLY 652002
32
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T E C H NO L O G Y
FEELING GOOD,
at all times! SPECIAL MEASUREMENT
BOOTS WITH SPECIAL MEASUREMENTS
Wellbeing and comfort for walking is what women need to have lighter days with style. And Piccadilly’s technology provides that!
PUT THEM ON EASILY Convenience is something that should be part of our life.Thus, Piccadilly has brought a new technology: the easy-to-puton sneakers.You don`t need to tie them. They come with a magnet to make it easy to put them on, there being no need to adjust the laces.
Each woman has unique characteristics and a different body type. These boots come with the added benefit of being adjustable to different leg types.The highlight is side-opening zipper, making them the ideal shoes for any female body type. PICCADILLY
117019
PICCADILLY
140109
BOOTS FOR BUNION
That unwanted bunion is bothersome, isn’t it? To minimize this nuisance and make you feel comfortable on cold days also, Piccadilly has designed gorgeous boots with technology that soothes and eliminates foot pain. This is because they were developed with an exclusive design, with the upper part of the shoes above the bunion, eliminating the pressure on it.
PICCADILLY
745054
PICCADILLY
“CONG RATULATI CONG ONS! CONGRARATULATIONS! TULATIO BUNION NS! THE COLLEC TION IS REALLY PLEASE, AWESOME! NEV THIS LIN ER DISCONTIN ‘WONDER E. I HAVE TW UE O FUL’, EN BUNION ORM OF THE S, WHICH AT TH OUS YEAR NEA IS TIME RLY KILL ME” VERA BO ECK PORTO ALEGRE - RS
973015
BOOTS WITH THERMAL LINING
On cold days and away from home your feet deserve special care, and for that it is important to make sure they are warm and pain-free. This is guaranteed with the style with thermal lining, which warms your feet and assures your wellbeing.
PICCADILLY
180155
PICCADILLY SPA The Piccadilly SPA collection comes with two insoles for switching: a massaging one and another with aloe vera microcapsules which break with friction and hydrate your feet, also giving off a mild scent. It brings comfort all day long!
PICCADILLY
117016
PICCADILLY
568011
WWW.PICCADILLY.COM.BR
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YOUR CHOICES
BEAUTY ON
cold days 2 in 1
Winter comes full of elegance and many novelties to raise the low temperatures. On cold days, choose closed-in shoes. On mild-temperature days, wear lighter and open shoes.
PICCADILLY 745057
PICCADILLY 252009
PICCADILLY
PICCADILLY
117021
234001
Thermal lining
PICCADILLY
180157
Bunion
Bunion
PICCADILLY 153011
PICCADILLY 250147
Bunion
PICCADILLY 143136
PICCADILLY 416042
PICCADILLY 703011
PICCADILLY PICCADILLY 841027 841027
PICCADILLY
650053
34
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en.piccadilly.com.br
Freedom is the trend of your next step. Try all the comfort of Piccadilly’s Flexy line.
Superflexible • Extremely lightweight • Breathable fabric • Fluffy insole • Super grip sole
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