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The year of ‘Skinimalism

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Industry news

Industry news

In January, social media platform Pinterest forecast that ‘skinimalism’ would be one of the prevailing beauty trends for 2021

‘Skinimalism’ is described as a new wave of natural, minimal or no-make-up beauty looks, which sees women letting their natural skin texture shine through.

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This minimalist trend, where skincare and make-up are stripped down, is hardly surprising following, as it does, over a year of the world having to hide their faces behind COVID-19 protective masks.

According to ‘The ‘Pinterest Predicts: The Soon-to-beTrending Report for 2021’, ‘glowing skin – how to get [it] naturally’ soared +4x, while ‘natural everyday make-up’ searches increased 180%.

Thus, multi-tasking products that blur the lines between make-up and skincare have come to the fore.

DermaFix

A prime example of a ‘skinimalist’ product is a BB (Blemish Balm) cream. DermaFix BB Creams offer an all-in-one formulation that helps even out skin tone, while simultaneously providing essential sun protection, illuminating a dull complexion and creating a flawless finish. The DermaFix BB Cream is enriched with vitamin E and soy peptides for a powerful antioxidant and antiageing benefit and is available in four shades.

For even more anti-ageing and oil-control benefits, the skin can be primed using DermaFix BB Cream Primer, helping to reduce the appearance of pores, fine lines and wrinkles and allowing for a longlasting make-up application.

Formulated with chamomile, pine tree cone extract and rosemary leaf extracts, DermaFix BB Cream Primer provides anti-inflammatory and anti-bacterial benefits, helping to control oil balance and breakouts, whilst calming inflammation and skin redness.

Esse

The team at Esse Skincare maintain that more often than one would imagine, skincare products can harm the skin’s microbiome. They continue: “It is our advice that anyone struggling with any sort of skin ailment should start by cutting right back to the basics. Cleanse only in the evening and only if you are removing make-up – otherwise, rinse with cool water. Apply a little microbiome-friendly moisturiser and continue in this way for two weeks before starting to reintroduce other products back into your routine

“There is good reason to forgo your morning cleanse in favour of a little splash with water, because the natural oils that

b y Raj Rana on Unsplash t o Pho your skin produces overnight are very expensive (metabolically) to produce, so it makes sense to assume that they are important. Our research has led to the discovery that these skin oils (sebum) are very useful to healthy skin microbes, the sorts of microbes you really want on your skin. By removing all these good oils, we compromise our skin microbiome and open the playing field to unwanted bacteria that cause all manner of skin concerns, from acne to eczema and rosacea.

“Esse is all about creating a balanced skin microbiome – all our moisturisers contain prebiotics to feed good skin microbes to keep them happy.”

The Esse Foundations contain prebiotics and probiotics, as well as a range of other active, microbiome safe ingredients. Prebiotics are the food that probiotics need to flourish to keep your skin healthy.

Those probiotics included contain Esse’s Level 3 BIOME + Technology, consisting of tyndallised lactobacillus bacteria. These bacteria are capable of locking onto skin cells and strengthening your skin’s barrier function. For clients who want to promote a healthy skin microbiome that resists pollution, the Esse Foundation is the solution to healthy and beautifully made-up skin.

Dermalogica

The International Dermal Institute notes that the need for multitasking, multifunctional products is an ever growing demand from clients.

Dermalogica’s Skin Perfect Primer SPF 30 fights skin ageing, balances skin tone and enhances luminosity. Physical sunscreens provide Broad Spectrum defense. Whether worn alone or as a foundation prep, SkinPerfect Primer SPF30 delivers both skin health and cosmetic benefits. It provides a post-moisturiser/ prefoundation treatment that helps smooth and even the texture of skin, all while delivering critical SPF protection against skin-aging UV light. The skin health experts at The International Dermal Institute have developed a formula that will redefine your client’s expectations of a primer, fusing the powerful skin treatment technology of the AGE Smart® system with the a primer.

SkinPerfect Primer SPF30 delivers three benefits in one for healthy, illuminated skin; radiant, even skin tone, invisible sun protection; and powerful skin treatment containing ingredients known to fight the biochemical triggers that lead to skin ageing, including Reactive Oxygen Species (ROS, also known as free radicals), Matrix Metalloproteinases (MMPs) and Advanced Glycation End-products (AGEs).

Blur Primer and the Sheer Tint SPF 20 in light, medium and dark tones.

SIX

The new BB Cream from SIX Skincare is not only full of amazing ingredients, but is also an antiinflammatory and therefore suitable for use after aesthetic procedures.

BB Cream is a blemish balm for those who want a single moisturiser to protect, nourish and provide a natural, healthy glow finish to the skin. With titanium dioxide to reflect the sun rays, centella asiatica (coconut oil) to build collagen and niacinamide (vitamin B3) as an anti-inflammatory, this all-inone BB Cream is a must have. It is a perfect finish to any aesthetic treatments like collagen induction therapy (needling), skin peeling, plasma and laser treatments.

RefectoCil

The trend for barely there makeup paralleled with natural skincare products is the foundation of the new ‘skinimalism’ movement that sees clients wanting a more natural look when it comes to their beauty treatments. Thus, opting for lash and brow tinting, lash lift and lash curl treatments and brow lift treatments to provide a noticeable yet natural groomed appearance to the lashes and brows, has been on the increase.

RefectoCil provides a diverse range of eyelash and eyebrow tints that are 100% vegan plant based and can accommodate all your clients’ lash and brow needs. Made up of two ranges, the original RefectoCil Tints and the newer RefectoCil Sensitive Series guarantee the perfect colour to match your skin tone and complexion.

professional lash curl and lash lift treatments to open up the eye area and create the appearance of longer lashes naturally. Their latest Brow Lift treatment is the perfect way to shape and sculpt unruly eyebrows and set them in the desired shape for up to six weeks. PB

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