Professional Daym

PROFESSIONAL

Mid-Missouri Women’s Business and Leadership

Volume 1, Issue 7

SHERRY JACKSON AND A

BUSINESS IN BOATING

Mexico’s GOURMET FIX

KICKSTARTER 101 O F C O U R S E T H E R E ’ S S C U B A in Auxvasse

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To register for our open house, find a physician or get a sneak peek, visit us on Facebook or at NewStMarys.com

• The most advanced technology blended with hotel-like comforts • A Level- II/Special Care Nursery equipped to handle more complicated births • A 24/7 team of anesthesiologists onsite to manage your pain • Exceptional board-certified physicians and a full-time lactation consultant

©2014 SSM Health Care. All rights reserved. SMJC-14-11825 5/14

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573-268-9955

FOUNDER Betsy Bell

EDITORIAL TEAM Susannah Sodergren Nicole Flood Nichole L. Ballard Jim Meaunch Stephanie Detillier Lili Vianello Nancy Vessell Keith Enloe Dak Dillion Angel Blankenship

DESIGN TEAM Chris Moore Kim Watson Anne Tuckley Regina Peters

MARKETING TEAM Brett Wisman Angel Blankenship Paula Heath

PHOTOGRAPHY Travis Duncan - Cover Nichole L. Ballard Doug Hill Angel Blankenship Kim Watson

CONTACT US Editorial Inquiries editorial@professionaldaym.com Advertising Inquiries advertising@professionaldaym.com Publisher betsy@professionaldaym.com

PROFESSIONAL DAYM MAGAZINE Mid-Missouri Women’s Business and Leadership Do business like a Daym.

P.O. Box 15, Auxvasse, MO 65231 Phone: 573-310-1357 Fax: 573-386-2268

A free screening for those at risk.

The Stewart Cancer Center is now offering free lung cancer screenings to high-risk individuals.

If you are a current or former long-term smoker over the age of 50, this low dose CT screening could save your life.

Offered free of charge by the Boone Hospital Foundation, everyone at high risk for lung cancer is encouraged to take advantage of this opportunity.

To find out if you are at high risk, call 573.815.2888 or visit boone.org/lung. You are worth fighting for.

Stewart Cancer Center at Boone Hospital

boone.org/lung

SHERRY JACKSON

58

At the helm of Glencove Marina.

56

So I went to Kickstarter ...

AND LOOK WHAT I FOUND Let’s catch up on crowdfunding.

42 DaymApproved Man NICK KAUFMAN Nick Kaufman would love to show you Auxvasse, the water, and the world.

TABLE OF CONTENTS

Cover

48 Mexico gets a caffeine fix L.M. GOURMET COFFEE Coffee is serious business for Lisa Hansel.

40

31

The past looks promising in Moberly

Trending FOOD TRUCK FRENZY Food trucks are officially all over the place.

ENCORE Revitalization meets chic fashion.

Professional /daym/

15

This is a startup magazine and I’m referring to the content. In so many business journals you’ll read articles that are written as though the readers should be experts in that particular industry. I remember years ago reading an article and thinking ... okay, so this person seems to have found success ... so what. How did they do it? That’s what

LETTER

It’s about how.

I want to know. HOW?

BETSY BELL FOUNDER

We all have to provide for ourselves and our families. But they didn’t teach us in school exactly how money is made. Really, where do you buy the product? How much do you mark it up? Who do you sell to, and how do you connect with those customers?

No, in school we’re taught mostly theory.

We enter the workforce and either figure it out ourselves, which can take years, or find a mentor willing to share the secrets of a trade. Many of us never find a mentor.

First, you have to be brave enough to start asking questions, and, second, the person you ask has to be willing to share their knowledge. You can see why it doesn’t always work out. To be brutally honest, it’s our human nature to hold back, isn’t it? We’ll help someone, but only so much. I can think of three reasons we hold back: pride, jealousy and greed. Good ol’ reliable human nature. It’s the yang in our ying. There’s that little voice whispering in our ears, “Why would you want to be a stepping stone? What if they take what’s yours? You might launch them into another stratosphere of success and they’ll never look back. They’ll leave you in the dust.”

Yeah, that’s true. They may. Now help them do just that. Be their catapult.

What act of community service or charity could be greater than teaching someone how to provide for themselves? I can’t think of one. It’s not a hand out; it’s a hand up.

So that’s Professional Daym’s underlying mission. We want to be a resource for those people who never find a mentor. We want to dig around and discover and share the secrets of industry. And talk about the basics so anyone with the desire might have an easier road traveled. Knowledge truly equals success. Once you know, the possibilities are endless.

Betsy Bell To

SUBSCRIBE

call (573) 310-1357.

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Boonville 219 Main St., 660-882-3210 Columbia 1301 Grindstone Pkwy., Ste 103, 573-441-2224 Fulton 1887 N. Bluff St., 573-642-4464 CALL FOR STORE HOURS. Kirksville 119 W. Potter Ave., 660-665-5101 Macon 611 N. Missouri, 660-651-8300 WWW.CELLULARTODAY.NET Mexico 122 W. Jackson, 573-581-6292

BUSINESS REPORT A regional perspective on business news.

OPENINGS JEF F ER SO N C I TY Doug Herigon and Patrick Ryan have recently purchased local DISH Network retailer, Spyder Technologies. Herigon and Ryan have 16 years of combined experience in the satellite industry. Herigon joined Spyder in 2010 and Ryan became a team member in January 2013.

Spyder Technologies was founded in 2001 and is located in Jefferson City and Rolla.

The Jefferson City Day Care Center staff and volunteers announced the 2014 kickoff of the Friends of Children campaign at a June 25 press conference.

The purpose of this campaign is to raise $400,000 to renovate the center through Neighborhood Assistance Program (NAP) tax credits provided by the Missouri Department of Economic Development.

M O B E R LY The Southern Yankee, a new restaurant in downtown Moberly is now open at 400 W. Reed Street. The restaurant is owned and operated

by Moberly native, Chef Brian Dulany. The Southern Yankee uniquely blends southern and northern cuisines with a twist featuring Missouri beer and wine. The Southern Yankee is the sixth new business to open

in downtown Moberly this year.

LA K E OF THE O ZA R KS The Lake Area Chamber of Commerce recently held a ribbon cutting for the Sharing & Caring Foundation. Sharing & Caring focuses on raising funds locally and distributing 100 percent of those funds to local, nonprofit groups that demonstrate a real need for additional funding and also demonstrate that they are improving the lives of Lake of the Ozarks residents that have special needs.

BRIEFS J E F F E R S ON CIT Y The Jefferson City Area Chamber of Commerce, in partnership with the University of Missouri - Cole County Extension Office is offering the Small Business Academy to small business owners and entrepreneurs beginning in September.

The approximately 32-hour curriculum is designed for the owners and senior managers and key decision makers of a business.

The July 30 meeting of Jefferson City Chamber of Commerce’s START program will feature a social media seminar presentation by Central Bank’s summer marketing interns. The team will share what they’ve learned while working on various social

* Information listed in the business report is sourced from local newspapers, press releases, public records, social media, area experts and reader tips.

media projects for the bank.

The START program helps area businesses find and employ interns.

Capital Region Medical Center Board of Directors appointed Gaspare Calvaruso as president of Capital Region Medical Center. Calvaruso will replace retiring president, Ed Farnsworth.

Calvaruso has held several executive positions for SSM Health Care in St. Louis. Most recently he was responsible for three facilities: St. Joseph Health Center, St. Charles and Wentzville, and St. Joseph Medical Park in St. Peters. He also served in dual roles as president and service line executive for SSM Cancer Care.

L INN The Jefferson City Chamber of Commerce held a namechange ceremony on July 1 for the State Technical College of Missouri at their Linn campus.

Formerly known as Linn State Technical College, the school’s name was changed to better reflect its statewide role under current Missouri law. The change will not generate additional cost to the state.

CO L UMBIA REDI President J. Michael Brooks announced his retirement on June 18, to take effect sometime between Sept. 30

and mid-December 2014.

Brooks has stated the difficult decision was prompted by the need to return to Indiana so his wife can care for her mother.

Startup Weekend Columbia will return for its fourth year on Oct. 3-6. Startup Weekend is a global grassroots movement of entrepreneurs who are learning the basics of founding startups and launching successful ventures, with over 1,800 past events in 120 countries.

Columbia’s 1 Million Cups program is open to the public every Wednesday 9- 10 a.m. at the Regional Economic Development Inc. (REDI) offices at 500 E. Walnut Street in Columbia. Each week local entrepreneurs and supporters of the entrepreneurial community meet and share presentations for current startups.

Bill Turpin has been appointed as the new president and CEO of the Missouri Innovation Center after a six-month national search and interview process.

Turpin is a graduate of the University of Missouri School of Engineering and has served on the school’s advisory board for the past 10 years. He brings an extensive and successful background in startups, founding six startups, according to the MU News Bureau. Turpin officially filled the position on June 23 and will relocate from Silicon Valley to reside in Columbia.

The Southern Yankee, a new restaurant in downt Professional /daym/

21

News from around the region

Snoddy’s store Assistance League of Mid-Missouri elected their 2014-2015 officers at its annual meeting on May 13: president, Barbara Trabue; president-elect, Betsy Rall; VP operations, Stephanie Driskell; VP membership, Marilyn Starwalt; VP philanthropic programs, Phyllis Stoecklein; VP resource development, Mary Humlicek; VP communications, Jean Gurucharri; VP strategic planning, Jolene Schulz; recording secretary, Sue Hoevelman; corresponding secretary, Jan Mees; treasurer, Donna Buchert; auxiliary/juniors liaison, Linda Rudroff; auxiliary chair, Josie Mickey; junior committee chairs, Betsey Kimes and Erin McCarthy. Assistance League of Mid-Missouri is a nonprofit volunteer organization serving identified needs of children and adults in the Columbia community.

L A K E OF THE OZA R KS The Lake Area Chamber of Commerce will hold its annual Midwest Wine & Brew Festival Aug. 9 at the Country Club Hotel & Spa. Wineries and breweries from across the state will be on hand providing samples to guests.

The Lake Area Chamber of Commerce is looking for committed people willing to serve on the board of directors for a three-year term. Nominations will be accepted through 5 p.m. on Friday, July 18.

MOB E R LY Moberly Area Community Colleges Board of Trustees appointed Lori Turk to join the group at its June 30 meeting. Turk, former owner of Moberly Radiology and Imaging, replaces Rodney Loesch, who

resigned when he moved out of the college’s taxing district.

Turk has served on the boards of the Moberly Rotary Club, Safe Passage, Moberly Public School Foundation, Coates Street Presbyterian Church and YMCA.

AWARDS BO O NV IL L E Snoddy’s Store held a celebration commemorating its 90th year in business on July 4. The South Howard County Historical Society also recognized the business at its quarterly meeting held in June. The Snoddy family shared their personal story and their family’s role in Boonslick history.

CO L UMBIA Delta Systems Group, Job Finders Employment Services and Midwest Computech received the Blue Ribbon Small Business of the Year Award from the United States Chamber of Commerce.

ME X ICO The Mexico Area Chamber of Commerce has awarded the Excellence in Business Award to M&M Golf Cars of Mexico for the first quarter of 2014. This award is presented quarterly to recognize a local business that excels in customer service and community support. Operated

by Chris and Vivian Miller, M&M Golf Cars is an independent, authorized Club Car Dealer, and

celebrated their 36th year in business in 2013.

ECONOMIC DEVELOPMENT F ULT O N Fulton Ford recently began construction of a new service facility that will increase its size from the current 12,000 to 21,000 square feet. The new building will hold a service facility with 16 bays and 16 lifts with a 30,000-pound lift capacity to service larger vehicles in Callaway and surrounding counties.

The expansion will also see the addition of a quick service center for oil changes and other routine maintenance.

The Show Me Innovation Center held a campaign kickoff celebration on June 24. The organization seeks support for what they call “the heart of our mission: to grow and sustain our rural Missouri community by supporting our new and growing businesses.” To fulfill this mission, the group provides resources to help individuals “create their own opportunity for a desired quality of life” while staying local rather than relocating to a metropolitan community. Kim Barnes, chairperson, called the kickoff “a tremendous success,” and added that their task force has made additional progress since. The group continues to seek contributions from their community.

The Show Me Innovation Center held a campaign kickof 22

Professional /daym/

e held a celebration commemorating its 90th year in bu The Fulton City Council recently voted in favor of requesting a $250,000 Community Development Block Grant to restore the historic downtown theater at 613 Court Street. The Callaway Arts Council and the Fulton Brick District have been coordinating efforts to refurbish the theater. The outcome of the grant submission is expected in August or September.

L A KE O F T H E OZ A R KS Camden on the Lake Resort, Spa and Yacht Club and H. Toad’s Entertainment Complex have made several recent additions and improvements including the addition of 3,375 square feet of exhibit and meeting space, a 280-squarefoot conference room and a two-bedroom lake-view suite for the resort.

M O B E R LY The northeast regional headquarters of the University of Missouri Extension has relocated its offices to 308 A W. Reed Street in downtown Moberly. The move places the regional offices in the middle of the Extension’s 20-county service region in northeast Missouri.

JEF F ER SO N C I TY StartUp Jefferson City is offering a Practice Pitch session in preparation for the Pitch It & Win It event scheduled for Oct. 25 at the Capital Event Center. The Practice Pitch ses-

sion will provide entrepreneurs an opportunity to pitch their business ideas, in a practice situation, to a panel of business professionals. Each participant will have five minutes to present their business idea and 10 minutes to answer questions and receive feedback from the panel. In addition, participants may request additional business resource assistance to be provided at a later date.

Participants can return in October to pitch their business idea at StartUp Jefferson City’s Pitch It & Win It event for an opportunity to win a portion of $5,000 in prize money. Please note: Participation during the Practice Pitch session is not mandatory to register for the Pitch It & Win It event.

MI S S OU RI Governor Jay Nixon’s proposed budget for Fiscal Year 2015 includes an additional $10 million for the Missouri Division of Tourism compared to the current year. The Division of Tourism’s budget this year is approximately $14 million.

BIDS LA K E OF THE O ZA R KS The Lake Area chambers of commerce will submit a bid for the 2020 Canadian-American (Can-Am) Games. The process will begin with a formal letter of intent submitted in January 2015, with the formal bid due in April 2015.

IN DEPTH MID WE ST WINE AND BRE W FE STIVA L SE T TO CE L E BRATE 21ST ANNIVE RSARY Nestled in the hills of the Lake of the Ozarks sits an annual festival of wine and beer. Gearing up to celebrate its 21st anniversary, The Midwest Wine & Brew Festival is becoming a favorite festival within the region.

This year’s event will take place on Saturday, August 9 from 2- 5p.m. at the Country Club Hotel & Spa. Numerous participating wineries and breweries will offer over 75 of their finest varieties. In addition, this

year will feature door prizes, vendors from around the state and live entertainment

by Shawn C. throughout the afternoon.

Admission runs $15 in advance or $20 at the door.

Guests get an option of a wine or craft beer glass upon admission to enjoy their new favorite beverages.

Participation of wineries and breweries is set to surpass previous years.

Wineries and breweries attending include: Adam Puctha Winery, Giggling Grapes Winery, Les Bourgeois Vineyards, Peaceful Bend, Serenity Valley Winery, Tipple Hill Winery & Vineyard, Wenwood Farm Winery, Westphalia Winery, Horseshoe Bend Brewing Co., Logboat Brewing Co., Ozark Distillery, Piney River Brewing Co., Springfield Brewing Co. and more.

ff celebration on June 24.

Professional /daym/

23

LEAD

Startup Diaries #007: EnCircle Technologies

By Nicole Flood

“That is how we overcame our challenges: W O R K H A R D ,

L E A R N H A R D , and align with the right people.”

24

Professional /daym/

New company trains adults with autism for technology jobs F I N D I N G T H E R I G H T career path is similar to finding the missing puzzle piece. For Becky Llorens and Teri Walden, their not-for-profit organization, EnCircle Technologies, helps students gain the skills necessary to advance within the technology job market.

Llorens and Walden are businesswomen who are also mothers of young adult sons on the autism spectrum.

They saw a lack of post-secondary education options for their sons and began looking into programs available to such learners. “The post-secondary options in Columbia just didn’t seem to fit their unique strengths and intelligence,” said Walden.

In the winter of 2013 Llorens and Walden began exploring elsewhere.

Llorens went to Los Angeles and Walden flew to Dallas to research technology programs. “We both decided that instead of moving our families for these cities, Columbia could use a nonprofit business whose focus is to train adults with autism in technology jobs,” said Walden. “Columbia has a big autism research center, lots of colleges and a strong entrepreneurial support system within it.”

Llorens and Walden spent time defining their vision. “You have to tuck away fears and walk forward with a good plan which allows the process to begin,” said Walden. In September 2013 they opened EnCircle Technologies, starting with a pilot program in Llorens’ basement with two classes created for three students. Now in their third session, they’re offering four classes to seven students in a large

classroom at Missouri United Methodist Church. Both Llorens’ and Walden’s sons have taken all of the courses offered so far.

The goal of EnCircle Technologies is to train and employ adults on the autism spectrum for jobs in technology.

Their classes are organized in four key areas: programming, Web page development, office essentials and database administration. The curriculum also includes a focus on “soft skills” like oral and written communication, which can be difficult for their students.

Currently, EnCircle serves students and their parents, as well as the businesses that partner with their training program. These businesses work to hire students once they have gained necessary skill sets. Some also send employees to talk with students about their specific field. Llorens and Walden said that they hope to expand their business list as their students’ skills expand.

Though a not-for-profit, EnCircle operates as a business and is not solely dependent upon government grants, aid or fundraising. In July, EnCircle will also run an Indiegogo campaign in hopes of raising money for operational, equipment and instructional needs, and will accept pledges through their website, www.encircletech.org.

Though similar post-secondary programs exist for those on the autism spectrum, Llorens said they are one of only a few in the Midwest. “We are unique in that we are parent-driven, highly student-conscious, and work from a business mindset,” Walden added. “We want to produce a quality

product and provide quality services which helps us grow into a wellrespected business.” They also believe in the potential of their students for employment.

Llorens and Walden have different backgrounds, but use both their knowledge bases to help their students succeed. Llorens has a background in medicine. “My knowledge of autism as both a parent and a physician has helped,” said Llorens. Walden is a certified secondary-education teacher in English, a registered educational therapist and is working towards her graduate degree in autism at the University of Missouri. “I’ve taught in the classroom and am really interested in the potential of each student and how to unleash that, especially where it concerns learning differences,” said Walden. Llorens added that it helps having a business partner to share the work and to brainstorm. “Also, having two different but complementary skill sets really helps move you ahead,” Llorens said.

Among the many challenges of a new business, Llorens says that handling its constant evolution requires a substantial time commitment. Passion is key to success. “Do what you’re passionate about,” added Llorens. “If it’s important work and important to you then don’t be afraid — just do it.”

Walden and Llorens faced another challenge in learning the subject matter they were promoting. As neither has a background in technology or computer science, they had to find the right people to teach the students and sit on the board. “That is how we overcame our challenges,” said Walden. “Work hard, learn hard and align with the right people.”

Walden and Llorens worked with Regional Economic Development, Inc. (REDI) in Columbia to fine-tune their business plan and gain networking opportunities with area businesses.

“They certainly are making an effort to address a need in the community,” said Mike Brooks, president of REDI. “They are a socially conscious company that is not-for-profit and helps students with autism learn job skills and I’m excited for their efforts.”

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Professional /daym/

25

commercial / architectural / advertising

KNOW

DOUGLAS K. HILL photographer

Listen and Learn

Media recommendations for insights and inspirations on: HUSTLERS

www.doughillphoto.com

Read:

Watch:

Watch:

#GIRLBOSS

Johnny Cupcakes’ Recipe for Success

Anu Vaidyanathan: India’s first triathlete

“You could have a great idea for a business, but if you’re not making time for it, somebody else will, and they’ll do it quicker and better.”

“So I decided that my happiness was my own responsibility, and that I had to ... do something uncomfortable.”

“I stopped feeling like I didn’t belong anywhere, and realized that I actually belonged anywhere I wanted to be.”

— Sophia Amoruso

Among female founders, Sophia Amoruso is the current “it girl” — or rather, Nasty Gal. That’s the name of her online fashion retailer with a cult following of young women. Amoruso mentions she comes from a long line of hustlers. And hustle she did, after ditching college and a series of dead-end jobs, she started an eBay page called Nasty Gal at age 22 and grew it over seven years to a company of 300+ employees, making over $100 million a year. Her story makes for a fun read, for any kind of gal ­­— nasty or not – seeking success on her own terms. $26.95 at Downtown Book & Toy (125 E. High St., Jefferson City; 573-635-1185), Osage Beach Book & Toy (3797 Highway 54, Osage Beach; 573-348-4788), and Rolla Books & Toys (1000 S. Bishop Ave., Rolla; 573-3684155)

HillAd-DaymMagMay2014.indd 2

26

Professional /daym/

5/7/14 8:13 AM

BY SUSANNAH SODERGREN

— Anu Vaidyanathan

— Johnny Cupcakes

It seems Johnny Cupcakes was born a businessman. In this three-video series, the clothing brand CEO explains that he’s always passed on partying when he could make a buck instead. This work ethic, nonstop networking and purposeful playfulness took the twenty-something into the multi-millions by selling simple T-shirts. Creating truly unique customer experiences brings you brand loyalty and wordof-mouth sweeter than any ad dollars could buy.

Available ONLINE at www. inc.com. Search “Johnny Cupcakes.”

Sure, being a triathlete and Ultraman competitor makes you a literal “hustler,” but Anu Vaidyanathan’s selfpropelled prowess sped her to all kinds of success, as she tells in this inspiring talk. She left a promising tech path in grad school to hit restart on her life. She started running to shed a few pounds, and quickly improved, though still getting scoffs from detractors who didn’t take her seriously. Vaidyanathan was serious enough to pick up a PhD simply to support her athletic training. Today she owns her own intellectual property company, teaches and runs like literally no one else around.

Available ONLINE at www.inktalks.com.

Search “triathlete.”

Professional /daym/

27

By Dak Dillon

Be the disrupter

Every market has a leader, someone you want to learn from and follow. As an entrepreneur, you’re likely not the leader ... at least not at first. Instead, you’re the person who’s going to shake things up.

When you first start out, you’re small, unknown and have a great advantage. You can be the disrupter.

I’m drawn to this idea in most of my pursuits, disrupting.

It’s never fun to follow someone else. Sure, they may have done some of the groundwork for you, maybe have a marketing strategy you want to “borrow,” or maybe they have the type of customers you want ... But when does being second feel good?

There are always ideas you can improve out, reinvent or recreate as your own.

In my business, we decided the best way to produce a quality product was to not follow the others in our market. I chose to make our company a market disrupter, and responsive web

design became our calling card. We knew the best way to grab attention and market share was to work completely opposite of our competition, to exist in a realm they weren’t even yet exploring.

To our competition, responsive web design was still an industry buzzword ­­— a piece of jargon that they couldn’t monetize. To us, it represented the best way to disrupt a competitive but antiquated market.

A year later, our competitors have all altered their sales pitches, websites and portfolios to reflect our disruption.

From responsive design, we branched out into high-quality video production, targeted content marketing, and brand development; and provided a host of services and a quality level not seen for our market size.

By differentiating our business model, we avoided the trap of complacency.

That’s a trap that swallows many existing businesses and far too many entrepreneurs. They become compla-

INNOVATE

No one likes the status quo

Dak Dillon is the principal and creative director at Hub & Spoke, a creative agency that helps

businesses find focus for their brands through web design, marketing and strategy.

cent with their idea, saying, “What I have is great.” In reality, what you have may be great, but you always have to be evolving. The perfect example of this? Facebook. Just think, how many times a year does Facebook redesign a feature? Far too many, but they continue to evolve as they figure out how to turn a profit.

Business is all about adapting and growing to meet the needs of customers. We chose to shake things up at the start to make customers realize there are more options and features, giving us an advantage while being new. We focused on doing something no one else in our market was doing, so that people wouldn’t think of us as just another web design agency. We forced our competitors to have the same conversations we were having, but we led the conversations.

It’s never fun to be second, and the only way to be first is to do something different than everyone else.

Professional /daym/

29

KNOW

TRENDING

Food trucks are officially all over the place ­— and en route to every place, from the looks of this steady trend.

Food truck frenzy

BY SUSANNAH SODERGREN

Watch out for bumps ahead.

Where did food trucks come from?

Read up a bit on the subject and the answer always seems to be: They’ve always been there, but they weren’t looked upon so favorably.

You know, “street meat,” “roach coaches,” and the like.

But we can point to 2008 as the arrival of the modern-day food truck. The economy was down, and adventures in street food became hip, primarily in New York and Los Angeles.

Now the food truck phenomenon is rolling into smaller markets nationwide.

If you’ve been out to any local festivals over the past year, you’ve surely seen them there — or at the very least by flipping on the Food Network.

Food trucks have an undeniably fun and quirky appeal.

But if you’re interested in hopping on board to start one of your own, consider all the quirks that come with that accordingly.

First, consider that every city has it’s own regulations as to how a truck operates and where it goes, and these rules are changing all the time in this early stage. Food trucks are fun, but running one is a serious business.

Though the trend is spreading, food trucks just work better in densely populated urban environments.

That said, 100 food trucks opened in L.A. in 2012, and 35 of them closed.

Despite these dips in the chart, this trend shows no signs of stopping. Intuit published a report a little over a year ago saying that by 2017, 3 to 4 percent of the revenue of all U.S. restaurants will come from food trucks: $2.7 billion.

The local track So how do food trucks survive outside of the nation’s biggest cities? They get creative. While many urban food trucks set up camp in the same spot, day in, day out, with a dependable crowd; suburban trucks more often have to seek out the action, serving public and private events, which can still mean plenty of business. Like a traditional, brick-and-mortar catering business.

Still, any food truck can certainly draw a crowd on its own, especially with a solid social media following.

For example, to really play up the unique advantages of a business on wheels, proprietors have been known to keep their next location secret, unveiling it to their fans with a Tweet just in time for lunch.

This summer, get ready for some trend-spotting.

Food truck season has arrived.

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/daym/ PROFESSIONAL

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BY SUSANNAH SODERGREN

GET YOUR HUSTLE ON Think about turning your passion into a profession.

Idea:

INNOVATE

Where we break business ideas down to the basics.

Idea:

Idea:

Errand running

Personal training

Public speaking

You’d need:

You’d need:

You’d need:

< $1,000

< $2,000

< $1,000

Expense to consider:

Expense to consider:

Expense to consider:

Gas

Certification

The best part would be:

The best part would be:

A work day of fast-paced productivity

Helping people make positive change

Getting paid to get on your soap box

The worst part would be:

The worst part would be:

The worst part would be:

When your own errands get pushed to the side

Sometimes physical labor makes people positively mean

Once you’re up there, there’s no backing down

If nothing turns you on like ticking the last box on your to-do list, then imagine the thrill of being a full-time task master.

More businesses and individuals are turning to speedy, reliable errand services. To start, you’d need a phone and an automobile big enough to haul a bit and small enough to save on gas.

When it comes to promotion, you’d take on the creative challenge of convincing people to pay you for stuff they used to do themselves.

This one can’t be rushed. Obtaining the proper qualifications is a must. But once you’ve bulked up on the know-how, your personal training business could take shape in a seemingly endless number of ways. You could join up with a gym, start your own, or never even set foot in one.

As proven by the Crossfit craze, people crave creative workouts. Make house calls — or office calls, set up free demos in the park ... Whatever your approach, make sure your people skills are always at their peak.

Public speaking can be a great way to take the things you’ve already learned, the successes and failures you’ve already had, and use them in a totally new venue. Of course, you’ve got to enjoy the spotlight, and be good at communicating a meaningful message.

If you’re already holding forth daily at the lunch table to a rapt audience, then maybe you have something there. For a simple start just call up local clubs and conference organizers. It just takes one good gig to get some offers rolling in.

Visual presentation software

The best part would be:

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F O R G E N E R A T I O N S . This isn’t the furniture you’re going to find at a big-box store, nor in Amish Furniture Gallery 1101 Market Drive Mexico, MO 65265 Phone: 573.581.0076 www.amishfurngallery.com Wed – Fri 10 AM – 5 PM Saturday 10 AM – 3 PM

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the trendy expensive kind of on-line retailers.

It’s just G O O D O L D F A S H I O N E D , W E L L B U I L T F U R N I T U R E that is meant to last, enduring both durability and style.

Why the federal deficit matters to entrepreneurs

BY Whit McCoskrie

“While entrepreneurs are C U R R E N T L Y

ENJOYING HISTORICALLY LOW R A T E S on business loans these rates could suddenly start accelerating and interest expense

COULD DOUBLE IN A SHORT PERIOD OF TIME.” Joseph “Whit” McCoskrie has a degree in economics from the Virginia Military Institute and 28 years as a Midwest bank executive and president, lending to small and medium-sized businesses and nonprofit organizations. Whit often speaks to community and professional groups about business financing.

First, some clarifications: The nation’s federal deficit is the cumulative total of our nation’s outstanding debt.

It’s a figure that represents all obligations of the United States government. And it’s currently over $17.5 trillion. Yes, a mind-boggling trillion.

The debt obligations are issued by the U.S. Treasury Department. Interest rates range from under 1 to as high as 8 to 10 percent, and the maturities from 90 days to 30 years.

The media and federal officials like to point out that the federal deficit is half of what it was in 2009. The annual shortfall of revenues to support government expenditures has slowed, but that in no way means the total outstanding federal deficit has declined. The total deficit has ballooned $7.7 trillion since 2008, and is not expected to decline anytime in the foreseeable future, regardless of any attempts at austerity and budget balancing by Congress.

A government website (www.usdebtclock.org) provides a wealth of illuminating economic information. Every American citizen should visit it. But you might want to sit down first.

Now, here is why I think this is important to business owners. The current overall interest rate the government pays the debt holders is the lowest on average in modern times: approximately 1.5 percent, as opposed to the historical average of 4 to 5 percent. At the same time, the American economy is growing at a historically low rate of 2 to 2.5 percent and we have realized very modest inflation. Should the economy gain momentum, price inflation will also pick up as an increase in demand for consumer goods usually occurs before an increase in supply of these same products. This is how economies in capital markets self-regulate.

Goods become more expensive until resources are allocated to support the increased demand.

To control the rise in inflation the Federal Reserve Bank will raise short-term rates, which will impact interest rates charged businesses. Rates can double to more historic averages once there is a sustained pickup in economic growth. While entrepreneurs are currently enjoying historically low rates on business loans

KNOW

Huge numbers that can really hit home

these rates could suddenly start accelerating and interest expense could double in a short period of time — a reasonable estimate is 1 to 3 years.

This possibility should be built into your future cost of borrowing expectations.

But also keep in mind that rates can behave like pendulums and swing too far in the other direction. During the early 1980s loan rates exceeded 20 percent and stayed in the double digits for several years. Rates are at the low end of that pendulum, by all historic measures. Prudent business owners should not assume rates will level off at historic averages but could very easily swing to high singledigit rates.

While much controversy exists among policy makers about how this will all unfold, history has not shown that these same policy makers can manage refinancing our federal debt painlessly when the interest rate pendulum starts swinging higher. In my 28 years as a bank executive, anticipating potential dangers to future cash flow from possible interest rate gyrations is well worth any successful entrepreneur’s contemplation.

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KNOW

S Age: 33

Occupation: Realtor

Years on the job: 15

Current community activities:

Callaway County’s SERVE Adopt-a-Family and Toys for Kids, Callway County Relay for Life, Fulton Area Chamber ambassadors, to name a few.

How would you describe yourself in three words?

Passionate, determined and strong-willed.

The real estate

industry is widely talked about as extremely com-

petitive and cutthroat? Is it?

There is undoubtedly a

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Q & A: Sara Jeffery

Callaway County real estate agent explains how service with a smile extends beyond her clients and how it can impact the local community.

competitive aspect to the industry; and a degree of that is important to keep everyone on their toes, I think. It forces us, as Realtors, to adapt and grow to best meet the needs of our clients. I can only speak for my local market, but there is not a lot of cutthroat activity. As agents we have to work together if we are going to serve our clients’ best interests. That is much easier to do when everyone can play nice!

Who was your most influential working mentor?

I am fortunate to have an amazing broker, but he bought the business from a woman named Pat Bentley. I was lucky enough to have a few years with her before she retired from the business. She was an influential force in the Fulton real estate market and commu-

nity for many year. Pat taught me so much about real estate and life.

Where did you grow up and what was it like?

I grew up in McCredie, which is technically a part of Kingdom City. Bet you didn’t know Kingdom City had a suburb! Most kids I went to school with grew up on a farm. I didn’t get to find out all the fun ­— and work — associated with that firsthand until we moved from Fulton to the Hatton area four years ago.

You were active in speech and drama in high school. Do those skills help you today?

It was, hands down, the most beneficial thing I did in high school. It taught me how to present myself, to articulate my thoughts in an

effective manner ... and to accept rejection. That part has been really important in the real estate industry! Whether it is cold calls, losing out on a listing to a competitor or whatever the case may be, not getting hung up on it and obsessing over it is crucial.

Why is serving your community so important to you and your business?

I fell in love with Fulton and its unique history and dynamics many years ago.

The organizations, activities and events allow me to meet new people and build existing relationships around something we are all passionate about. This common-interest based networking forms a solid foundation that can transfer to the business world.

By strengthening the community, it makes it

a more desirable place to live. In the end, growing the community helps grow the bottom line of my business as well.

What are your favorite types of community service?

Some of the little connections I can assist in making are some of my favorite.

Finding that one person needs help with something, and knowing just who to send them to for help to get the idea off the ground.

When someone is in need of a specific type of resource, having the right connection to help them secure it.

For example, many times my clients need to do some de-cluttering prior to listing their home for sale. I have formed a great relationship with a local woman that works closely with the homeless and those in need in our area. She will meet with my clients and find new, greatly appreciated homes for those belongings.

Everyone wins!

Most people struggle to just keep up with a career and family. How do you find time to serve as well?

Fortunately, with community service, it can be a family affair. Involving my children makes it easier to balance it all. It also instills in them a strong sense of community, which is incredibly important to me. It seems to be working, too!

Relay for Life is one of my kids’ favorite events of the year! The past two years, my daughter and several of her friends have held a lemonade stand/bake sale benefitting Relay. It is such a great thing to see these young girls so excited to help others. Delivering produce from our garden to the local soup kitchen and the Callaway Senior Center is something the boys enjoy.

What’s your fondest memory?

The home birth of my third child. The first two were miraculous and special, but there has been no sweeter moment in my life than Isabelle, 3 at the time, and Eli, 1 at the time, climbing into my bed with their dad to meet their baby brother, Henry. It was so intimate and peaceful. I am looking forward to the experience again in November when we welcome baby No. 4!

WHAT you’re layin’ WHAT you’re layin’

DOWN DOWN isn’t what forever THEY’RE isn’t what PICKIN’ UP PICKIN’ UP

Furniture that lasts

THEY’RE

That ’ s right , guaranteed for life .

We hear you have another interesting project underway at home?

My suburban. Keith and I couldn’t come to an agreement on my next vehicle. He wanted a newer SUV, but I am too cheap for that! I was fine sticking with a minivan but Keith wanted his man card back, so a 1968 GMC Suburban was our compromise! Her name is Lucille, and she is a beast! Restoring her is a family project, and has been very slow going thus far, but I cannot wait to be cruising around in it!

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BY Lili Vianello

“Not filling our time is

HARDER THAN IT SOUNDS.”

Lili Vianello is a community volunteer, radio show co-host and the President of Visionworks Marketing Group. She spends her spare time with her husband and their four-legged children.

Not so long ago, my personal barometer of success was directly related to how much I could get done. How many clients could I serve and people could I help and projects could I complete and meetings could I attend in a day? And how many days could I work until 8 or 9 p.m. and go home and stay up until midnight or 1 a.m. before getting five hours of sleep (if the kitties and the puppies let me sleep past 4:30 a.m.) to start it all again?

I was a hustle queen, more than capable of handling the wide variety of roles I’d been assigned: business owner, volunteer, wife, daughter, friend, sister, stepmom and Lala (way too young and vibrant to be called Grandma), radio show co-host, columnist, member of six boards — at the same time. I had conquered the world!

The same measurement scale was also used on my colleagues and friends.

Their levels of success, at least in my eyes, were weighed against how long and hard they worked, how many activities they helped organize, on which boards and committees they served and how many events they attended. Those who turned down the opportunity to do more were weak. They were to be pitied, because somehow, somewhere along the way, they had given up on the quest to be on top of everything they encountered.

KNOW

Hustle till you drop?

How about a different perspective?

What an unfair, unforgiving and, frankly, uninformed judge I was!

I can’t remember what motivated my paradigm shift. It seems to have been a gradual evolution instead of something that smacked me in the face one day. Either way, today my barometer of success is dramatically different. It relates to time unused rather than time used.

Not filling our time is harder than it sounds. Once a person is identified as someone who gets things done, there are endless opportunities to “do.” This is true at work, in the community and at home.

The employee who moves through projects quickly and efficiently gets more assigned than those who are less productive. The mom who agrees to help with the school play often ends up making cookies for the bake sale, keeping score at sporting events and eventually chairing the PTA. The volunteer who is engaged and does good work for one organization is recognized as a good prospect for the next group and the next and the next.

Stop! How do we make it all stop?!

The people whose success I now most admire are the ones who have cultivated the use of a wonderful word: No. They are especially admirable if they can say it without apologizing … and without burning bridges.

Saying no takes practice. It sounds funny, but for many people, self included, it’s almost like saying a bad word. Not sure where that mentality came from, but it’s goofy. It’s a good word when it gives us time to relax, breathe, be with our families, find ourselves, sleep, regain our health — both physical and mental.

Let’s officially dub “no” a good word, maybe even one of the best.

I’m not saying say no to everything. But it’s fine for it to be our starting place and our ending place when we want it to be. I’ve put it into practice by trimming my board positions from six to two. Of course, the extra time in my schedule has filled with other things, but it has been my conscious effort to be selective with the new commitments.

It’s about quality, not quantity. Fewer committees and fewer responsibilities translate into relaxing evenings at home, walks with the dogs and spending time with my husband. We enjoy cooking, and make time to prepare new and interesting meals together.

I’ve even had the opportunity to re-engage with one of my favorite pastimes, which had gotten relegated to the realm of luxury, getting to read a book.

I’m convinced: Success must certainly be defined as having the discretion to not be a hustler.

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by Nicole Flood photos by notion front

KNOW

The past looks promising in downtown Moberly

Revitalization meets chic fashion DISTRESSED BARN W O O D and antique chandeliers greet customers at Encore in downtown Moberly.

Rustic elegance graces the new boutique, which resells high-end women’s clothing, jewelry and accessories. Encore also offers local artistry, including pottery, handmade jewelry, pillows, hand-woven quilts and mixedmedia works.

In June, longtime Randolph County residents Julie and Doug Sharp founded Encore to provide Moberly with quality merchandise and exceptional customer service. “Encore has just blossomed into this fabulous store that is providing a great service that Moberly needs,” said Julie Sharp. “Everything in the store is local and the resources, companies and people who helped with the remodel are local. We want to provide back to the community.”

In remodeling their retail space, the downtown Mears Drugs building, the Sharps revitalized the history of the 19th-century structure. They exposed the original iron pilasters and installed Carrara glass to give the storefront an authentic feel.

The process from purchase to opening day was quick.

“We worked day and night for four weeks to get the store going,” said Sharp. “We lived it, breathed it, and followed a timeline to get things done.”

The redesign was a family affair. Doug, and Julie’s sister and and brother-in-law did much of the work. Their son, an architect, designed most of the remodel and their nephew, a graphic designer, helped design the sign, brand and logos. “We redid everything inside and outside,” said Julie Sharp.

“This building is a great investment for us with the storefront. There are also apartments upstairs.” This works well with Doug’s work in real estate, she added.

Sharp also built up her business knowledge, visiting consignment shops and thrift stores all over Missouri before opening a unique place of her own.

The staff of Encore hope to help women shop smarter and find clothes that look great on a budget. “I like to think of it as resale goes upscale,” said Sharp.

“Women at any age or stage in life — single, career woman or working mom — can look fashionable.”

Encore has continued to grow over the past month and the support has moved Sharp,“It means a lot to us to be in downtown Moberly.”

In its first month, Encore has sold over 1,000 pieces to customers from all over the state. Their top consigner made $1,300 in the first three weeks.

In the future, Encore hopes to offer classes, hold fashion shows and evening events.

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Do you think it’s possible to run a successful scuba shop in the middle of Missouri? Wait, can you even scuba dive in Missouri?

For a long time, Nick Kaufman didn’t know.

But once he found out, he dove in and found a new world of possibilities opening up around him.

By Susannah Sodergren with Stephanie Detillier Photos by melissa kaufman and doug hill

The hero wears white “When I was younger, I thought the only people who could scuba dive were rich people and James Bond,” says Nick Kaufman, owner of Kaufman Scuba.

Now he may not be the wealthiest man around, but he’s learned how to make money go far — for his business and for his community.

And it seems an action-hero persona actually comes quite naturally for him. In addition to a diver and entrepreneur, the Auxvasse native is a full-time paramedic and volunteer fire chief.

“I was always the guy they’d come to whenever somebody got hurt, even in school,” he says. “My sixth-grade teacher predicted I would wear white and take care of people down the road.”

When Kaufman was only 16, his friend was stabbed at a party in the country. Kaufman road with the victim in the bed of a pickup, applying pres-

sure to the wound as another friend drove to the hospital. He went on to earn his EMT license while still in high school, and joined Audrain Medical Center Ambulance Services just three days after graduation.

As a paramedic, Kaufman’s responsibilities rose rapidly. For 12 years, he put in over 100 hours a week between ambulance services in Audrain and Callaway counties.

In new managerial roles, Kaufman found himself navigating budget issues, professional communications and management decisions for the first time. “The hardest thing is realizing that what we do is a business, even though it’s a public service,” Kaufman says, “I don’t think I realized how much of a business it actually was back then.”

Suddenly Kaufman was not just

an action hero, but a businessman too. A hybrid role he never planned, but went ahead and did twice more as a volunteer fire chief and scuba entrepreneur.

The hero wears yellow Kaufman joined the Auxvasse Volunteer Fire Department in 2008 when his old friend and then-fire chief, Jeff Lindsey convinced him to help out.

When Lindsey left in 2009, Kaufman began to take over, and became full chief in 2011.

Again, Kaufman found himself busy and with another budget on his desk. The fire department’s annual budget is $27,000. While most departments spend more than that on fuel alone, Kaufman stretches it to pay for fuel, utilities, insurance, worker’s

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comp, and leasing and operating costs to maintain four vehicles and a 4,500-square-foot station.

How? “It shouldn’t work,” Kaufman says. “I like to say that it’s 50 percent hard work, 20 percent luck, 20 percent benevolence from other fire departments richer than us who give us their old equipment and about 10 percent magic.”

The hero wears a wetsuit

PHOTO BY DOUG HILL

Maybe it’s that same kind of magic that led to the creation of Kaufman Scuba.

In 2001, a couple of Kaufman’s friends returned from a trip to Florida and mentioned they were learning to scuba dive. Mind blown by the mere possibility, Kaufman decided immediately: he’d be on the next trip.

He took a class at a scuba shop in Columbia and got certified. Soon he was hooked on the totally new experience of diving. “Being under the water is super freeing,” he says, “Everything is

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foreign. That’s why I think it’s so cool to dive, because you really get to see things that other people don’t see.”

As Kaufman continued to train over the years, he saw more and more: “Scuba diving has really taken me places. The first time I traveled outside of the United States was to go scuba diving. I don’t know that I’d have traveled outside of the United States to do anything else.”

And over those distances, in the depths, he found tranquility. Now the first responder was learning to move at a different pace: “The slower you respond to things in the water, the better off you are. The harder you push against water, the harder it pushes back at you. So learning how to go smooth, stay mellow and stay calm, control your breathing … that really is an essential skill, I think.”

With this practical approach, and the freedom of some creativity, Kaufman soon turned his passion into a business.

Put a profit where your passion is Kaufman and his wife, Melissa, had always talked about the possibility of running a business someday. It broke the mold in their families, but the benefits of doing something they loved, with a profit and decreased tax burdens, seemed worth the risk.

Deciding what kind of business to open was a no-brainer for Kaufman, “Here’s the thing: I’ve been working on ambulances since I was 18. And other than my acquired skills of teaching [EMS] and leadership, I really have no other trade. So scuba diving is a trade that I can apply.”

More than anything, Kaufman wanted to share scuba with his community, to open up new worlds for others as it had for him.

First, he considered the existing market. For one thing, he’d realized by now that his very first class in Columbia back in 2001... had been really bad.

He couldn’t believe they’d turned him loose in open water with so little prepa-

PHOTO BY DOUG HILL

ration. That place had closed since, but still he found that the kind of shop he wanted to see just didn’t exist yet. Most shops either intimidated newcomers with pro speak and high prices, or offered lower prices at the expense of service and safety. “I didn’t want my friends to go through the same thing that I went through,” he says.

Kaufman Scuba opened in 2007, and in a straightforward sense, they offer scuba diving classes at entry level, as well as electives: advanced classes, rescue classes, and specific skills like nighttime diving or underwater photography.

With his love of the diving world, Kaufman knows that the diver’s certification card his students earn really means a lot more: “It’s almost a license to go somewhere. I want to promote that lifestyle of getting out of your box.”

When the money won’t cut it, get creative Today more than 50 people have earned their entry-level certification through Kaufman Scuba. But it’s hasn’t always been easy to get people on board —

especially in the startup phase. “We were met with a lot of skepticism,” Kaufman says, “because when you tell people you’re gonna start a scuba business in Auxvasse, Mo., people kind of look at you like you’ve got two heads, basically.”

But the Kaufmans were determined and patient. From concept to opening, the process took three years.

Besides the time and expense it took to gain instructor credentials, the cash outlay on student gear became the biggest factor. With no investors and no bites on their grant applications, they managed to scrape it together.

The couple makes up for the initial expense by getting creative with their operations. Kaufman says that building partnerships opens up new avenues, for one. They partner with local colleges to use indoor pools, and with Jefferson City’s Scuba Adventure to use their quarry in Eugene.

Kaufman also partnered with a fellow fire department in Fulton to prep his air compressors. It was actually helpful for the department to run their compressors for a few extra hours in

the evening. Now Kaufman has his own at home, and that time no longer spent hauling tanks down the road feels like a break.

They even use their kitchen as a classroom. “When we do classes, we’ll go to the pool for a while, then come back to my house and go over book work at the kitchen table. My wife, Melissa, will barbecue hotdogs and serve them a meal. A lot of people might think that’s unprofessional, but they’re actually more comfortable in the water because of it.”

Kaufman approaches teaching more like entertaining friends than directing students. The students learn more easily and everyone has more fun.

And the more fun they have, the more they tell their friends. Kaufman used to spend more on advertising in the early days, but realized it never worked as hard for him as word-ofmouth.

A mentor in the Mayan Riviera Kaufman’s most influential friend in the business is about 2,500 miles away

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invested in me and that’s what I want to be with every one of my students, you know? Invested in their success.”

Make it happen in your hometown

PHOTOS BY MELISSA KAUFMAN

in Puerto Aventuras, Mexico. On his first international diving trip, Kaufman met Nils van der Haar, a co-owner of Dive Aventuras. In the months of his rigorous certification process, Kaufman worked as a trainer at van der Haar’s shop and built a network of friends in the industry.

When it came time to pull the trigger on his own business, and Kaufman faced the inevitable questions

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of demand in his local market, van der Haar assured him it could be done: “I sat down with Nils and said, ‘Is this possible? Is it possible for me to be an independent? Is it possible for me to do my own thing without having to be under the thumb of someone I didn’t think was running a great business?’

And he really made that possible.”

Kaufman benefits from that mentorship every day: “He was

Kaufman has his community in mind in every one of his roles back in Auxvasse.

Remember, the scuba business is merely his side gig.

When asked how he has the time and energy to fit it all in, he says he gets that question a lot. Again the answer comes down to people: “I truly believe that taking care of the community you grew up in gives you a lot more zeal. You don’t get worn out as easily doing something with a purpose.”

Fundraisers, for example, are essential for the fire department’s survival. Kaufman’s solution will bring money for the department while giving the town a boost at the same time. It’s an event called Music on Main, scheduled for Oct. 4 in downtown Auxvasse.

With it he hopes to rebuild the sense of community he experienced as a kid when small-town events like a rodeo could really draw a crowd.

He assembled a team of colleagues specializing in event management, marketing and accounting, worked to book some national talent, and now the projected attendance has ballooned from 300 to around 1,500 people. “If we can host this major event in the middle of Auxvasse, what else can we do?” he asks.

It’s that same drive that compels him to share possibilities through scuba. He points out that people in his community, like him, “are working class people. And their parents didn’t take them to the Caribbean when they were kids. They went on car trips.”

But Kaufman has always lived to prove that anything is possible. Growing up overweight, he didn’t want to live the limited life that others might have assumed he’d lead.

He decided to live “a crazy-good life” instead. A life where anyone can save the lives of their friends and neighbors, swim thousands of meters on over a thousand dives, swim with 500-pound turtles and be their own boss.

Chef Brian Dulany H I S B I G D R E A M : The Southern Yankee: an All American Bistro C A P I T A L I N V E S T E D : $30,000 O P E N D A T E : Now Open WHO:

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– Brian Dulany team@growmidmo.com :: (660)263- 5865.

When it comes to starting or growing your business, Grow Mid Missouri is the community that connects you to the people and resources.

Grow mid-Missouri is our proven program for starting new business. We assist with business plan development, financing, processes and publicity. Get your business started now.

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Gourmet coffee drive-thru sees

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successful first year in Mexico PHOTOS AND STORY BY NICHOLE L. BALLARD

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Coffee is serious business for Lisa Hansel. From beans to barista training, she selects nothing but the best.

T U R N I N G K N O B S A N D tapping the espresso, Lisa Hansel, owner of L.M. Gourmet Coffee in Mexico combines the technical knowledge and artistry characteristic of gourmet coffee culture.

The National Coffee Association recently reported that gourmet coffee drinking is a trend that is still growing.

In 2013 single-cup specialty coffees and espresso beat out household staples like Folgers and Maxwell House.

Balancing superior product with a new business has been hard, but Hansel said she focuses on producing the best product before anything else.

She sources only the best coffee on the market, and more than 50 premium flavor syrups line the shelves to create her latte and smoothie concoctions.

“It’s all about the product. To me, your product comes first and the customer comes second,” she said.

“When you taste it lined up against others, then you can know the difference.”

Hansel was a hairdresser for 18 years before venturing into the world of gourmet brew and baristas. “I fell in love with coffee and I really wanted to get a job doing it,” she said.

Hansel decided to pursue her passion at a coffee school in Portland, Ore. “You can’t just fill your portafilter, walk up to an espresso machine, push the button and pull a good shot. It’s not going to taste good. You have to know what you’re doing,” Hansel said.

She sent her long-term boyfriend, Casi Sambrano, to learn the craft as

well. He handles most of the computer systems and construction projects in addition to being the only other trained barista on staff.

Hansel graduated about a year and a half ago, and only waited six months before opening her drive-thru.

Following the cost of education, the investment on a shop is pretty steep.

Specialty machines cost $10,000 on average, Hansel said.

Hansel was able to use an inheritance to fund her business.“I could have bought a car, I could have bought a house,” Hansel said. But she decided to follow the path of her immigrant grandparents and live the American dream. “What’s life without risk,” she added..

Hansel bought a small, tin drivethru at Westlake Shopping Center in Mexico, where her daughter lives.

Hansel does most of her advertising through social media. She also started a successful rewards program, opting to use quality plastic cards with a bold logo instead of paper punch cards. It cost more, but something a little more professional conveys quality, Hansel said.

L.M. Gourmet Coffee has passed the critical one-year mark, but Hansel maintains, “It’s a learning process.”

She’s currently constructing an outside seating area, refining her menu, and planning a limited food selection. The business is already breaking even and Hansel projects next year will turn a profit.

“It’s all about the product. T O M E , Y O U R P R O D U C T C O M E S

FIRST AND THE CUSTOMER COMES SECOND.”

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By nichole l. ballard

So i went to kickstarter and look at what I found ...

Crowdfunding has reached a point where the experts are considering reassigning companies like Kickstarter the designation of “just a trend” to “viable source for venture capital.”

While new projects for the Internet company plateaued in 2013, Kickstarter continues to churn out thousands of the most innovative ideas to date. So much so that Entrepreneur magazine published the first listing of “Top 100 Crowdfunded Companies,” which was dominated by the Kickstarter platform. So, how does someone get a piece of the action?

THE PREMISE OF KICKSTARTER IS SIMPLE: Fill out an online project profile and offer small rewards to people for pledging dollars to your endeavor. Someone who pledges money to your project is called a “backer.” If you get enough backers to fund your project, they give you the money pledged. If you don’t meet your funding goal, the backers pay nothing. See? Simple.

FUNDING IS TIER-BASED. The more money a backer pledges, the better their reward. Kickstarter reports the most popular pledge amounts are $25, with the average pledge being $70. Projects not offering rewards for pledges of less than $20 only have a 28 percent chance to reach their funding goal, while projects that do succeed 45 percent of the time. Wrap your head around that!

So, the numbers say if I offer rewards for smaller amounts of pledges, I increase my odds of being funded by 16 percent. I suggest pencil toppers or signed postcards Kickstarter doesn’t have a screening process for projects and isn’t selective.

They leave it up to you and the Kickstarter community to decide if a project is worthy, but it does have to follow a few loose guidelines:

How many people have backed or pledged to this campaign How much funding your project has been pledged

eo goes Yo ur vid jects ro P here ideos v g in ck la ely to k li ss are le eir th reach goal. g in d n fu

Update your backers on your success after your project is funded.

Don’t forget to tell people your story!

1. Everything on Kickstarter must be a project.

2. A project is something with a clear end, like making an album, a film or a new game.

3. A project wil l eventually be completed, and something will be produced as a result.

4. Every project on Kickstarter must fit into one of the following categories: Art, Comics, Dance, Design, Fashion, Film, Food, Games, Music, Photography, Publishing, Technology, and Theater.

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“The bulk of Kickstarter is writing but the most important aspects are visual, so good photos and video are key.” – Emily Clapp

Smaller reward levels translate to more backers for your project.

“LOOKING AT OTHER PROJECTS THAT WERE S U C C E S S F U L was the first thing I did before starting the Belle Bash campaign.”

Kickstarter project pages contain video, photos and a narrative describing why you need the money, what you intend to do with it and updates on project progress.

More than 80 percent of projects on Kickstarter have videos. The website claims the 20 percent that don’t have a video aren’t funded as often.

Giggling Grapes Winery in Jefferson City successfully reached their goal of $10,500 in August with a few bucks to spare. To reward a pledge of $100, the winery offered four wine glasses with logos, a limited edition T-shirt, acknowledgements on its website and a thank-you card. The $100 tier was the most popular on the winery’s website.

Belle Bash, a Columbia-based e-commerce startup celebrating the social aspect of wine tasting events launched their Kickstarter project July 4th. Co-owner Emily Clapp said setting up the project was pretty easy. “The bulk of Kickstarter is writing but the most important aspects are visual, so good photos and video are key,” she said.

Clapp and her partner Melody Bezenek set aside a Saturday and enlisted the help of spouses and siblings to help edit and shoot the video. “Collin Bunch at the Small Business & Technology Development Center helped us out tremendously with realizing the potential with Kickstarter and developing our reward levels,” Clapp said. “Looking at other projects that were successful was the first thing I did before starting the Belle Bash campaign.”

SCREEN SHOT OF COLUMBIA STARTUP BELLE BASH’S KICKSTARTER PAGE PRE-LAUNCH. VIEW THEIR ACTIVE KICKSTARTER CAMPAIGN ONLINE THROUGH THE END OF AUGUST.

Healthy is Beautiful!

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Join our team today!

Julie Snowgren | Director | Independent Consultant Jordan Essentials P.O. Box 195 | Moberly, MO 65270 | 660-372-1369 jsnowgren@gmail.com | www.myjestore.com/8708

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Welcomes...

Reggie Vaden, MD, FACS, to JCMG Surgical Specialists. Dr. Vaden comes to JCMG from Iowa. She completed a fellowship in colon and rectal surgery at the University of Texas-Houston. Her internship and residency in general surgery were fulfilled at the University of Texas Southwestern/Parkland Memorial Hospital.

She earned a medical degree from the University of Arkansas for Medical Sciences, and her undergraduate degree is from the University of Arkansas.

Reggie Vaden, MD, FACS

JCMG Surgical Specialists

www.jcmg.org

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Dr. Vaden is board certified in general surgery as well as colon and rectal surgery.

She will perform a wide range of minimally invasive and open surgeries, such as the removal of the gallbladder and appendix and repair of hernias. With her specialty training in colon and rectal surgery, she will also perform surgeries, such as the removal of colorectal cancer, hemorrhoids, correction of rectal prolapse, and ulcerative colitis.

To schedule an appointment with Dr. Vaden, please call 573-556-7722.

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Opportunity looks a lot like hard work.

No. 1

No. 3

No. 5

Shawna Lomax

Teresa Stephenson

Amanda Plybon

CELEBRATING CAREER ADVANCEMENT Shawna Lomax of Jefferson City has wrapped her way to a two-year anniversary with The Wrap Room, and has recently launched Swag Bag Central. Shawna is a cofounder of The Home Party Co-Op, which helps direct sellers and small businesses organize local events. As a former teacher, Shawna loves being creative and volunteering.

CELEBRATING 24 YEARS Columbia resident, Teresa Stephenson, office manager for Naught-Naught Agency since 1996, will soon be celebrating her 24th year.

Teresa has grown the Columbia branch, making them the largest office for NaughtNaught. Teresa enjoys meeting and working with current clients, saying, “It brings me love for my job and career.”

Teresa is a member of the Substance Abuse Advisory Commission for the Columbia City Council and has served as an advisory member with Missouri Employers Mutual and a member of The National Association of Women in Construction.

CELEBRATING SEVEN YEARS In June, Amanda Plybon celebrated seven years as the National Churchill Museum’s Education and Public Programs Coordinator on the campus of Westminster College. Along with developing educational programming for the museum, Mandy recently helped spearhead the creation of Westminster’s newest Museum Studies minor. A native of Fulton, Mandy is an active member of the Callaway County Relay for Life and South Callaway Parents as Teachers board.

No. 4

Sebrina Barrett

No. 2 Cindy Baker GRITTIEST GIRL AWARD Since coming to Fulton 11 years ago, Cindy Baker has made her mark! Not only does Cindy own and operate ErrandRunners, launched in September of 2012, she also has many other active ventures. This December will mark Cindy’s second year as Fulton Garden Club president. She also holds a master gardener title through the University of Missouri Extension. Cindy owns Real Estate Consulting and Referral, LLC and has had her broker license since 2003.

Last but not least, Cindy has been very active with the Fulton Street Fair committee.

Elizabeth Nilges GOING STRONG It’s been nine years since Elizabeth Nilges of New Bloomfield opened her own photography business, Keep it simple photography.

Elizabeth has won photo awards from numerous organizations, including the Bride’s Choice Awards in Las Vegas. Elizabeth also enjoys fostering rescue animals, and recently published her fourth book, “My Inspirations.”

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No. 6 INDUSTRY CHIEF Sebrina Barrett is the first female executive director of The Missouri Bar and only the third executive director in 55 years. She is a member of the Joint Commission on Women in the Profession, a commission created last year to assess the status of women in the profession, identify barriers to advancement, combat bias in the justice system and legal profession and secure full and equal participation of women in the legal profession.

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LEAD

Girls with Grit

B Y N A N CY V E S S E L L P H O T O S B Y T R AV IS D UN CA N

Sherry Jackson:

At the helm of a business she learned from bottom up

If you called Glencove Marina at the Lake of the Ozarks 20-some years ago to inquire about buying a boat, chances are Sherry Jackson answered the phone and transferred your call.

You should know that today she’s running the business.

That’s in large part due to parental influence. Her parents’ career direction was subtle as she was growing up in Junction City, Kan. “Back in those days, your parents didn’t say, ‘You need to think about this.’” So for a while, Jackson drifted from one job to another.

But her dad, who had built an appliance repair business and a mobile home court, had made one thing clear: If you want to own a business, you have to learn all aspects of that business by working every part of it, even cleaning the floors.

“That’s exactly what I did,” Jackson says.

She initially took the job at the marina because it meant she wouldn’t have to work weekends. She started as the receptionist, then took over accounting duties and eventually handled sales transactions. “I was basically doing it all. It was back in the early ‘90s, and we didn’t have all the personnel we do now.”

In 2008, she had the opportunity to buy out one of the marina’s partners. Then in 2011, she and her husband, Bruce, became the sole owners of Glencove Marina. The business had experienced some turmoil and some of the longtime employees were anxious about their jobs.

“I’d worked next to them for so many years. I really want-

ed them to have a place to be. That was a lot of the motivation for me. The other motivation was I love this business.”

Now the business is marking its 30th anniversary year.

While Bruce has continued his job as an Ameren lineman, Sherry runs the business — a woman in a decidedly male-dominated industry.

“It was a little intimidating at first going to marine dealers’ meetings. I was quiet, then they accepted me in my new role, and I became comfortable. Today, I’m not afraid to voice my opinion.” She takes advantage of industry seminars to continue learning the business.

Glencove’s main business is boat sales, rental, service, detailing and storage. It also sells many boating accessories and golf carts and has a gas dock and convenience store.

Since buying the marina, Jackson has expanded the operation with the addition of personal watercraft repair, an upholstery and canvas shop, a prop shop and a fiberglass technician.

It was a customer’s comment three years ago that solidified Jackson’s approach to business. The man told her, “I just want to know that I can make one phone call and I can get anything done for my boat. I want you to know my name and get done what I need.”

Jackson realized that was the type of customer she wanted, so she has built the business around that one-stop-

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shop concept. Even if there’s a service they don’t provide — such as fixing boat lifts — they will make a phone call for the customer to arrange to have it done.

The marina’s yearround staff of 20 employees grows by six during the summer, including her daughter, Kelsey, 19. Son Tyler, 22, is a lineman like his father and helps at the marina when he can.

Jackson believes being a woman in the business is an advantage because of a natural nurturing instinct.

“When I added the upholstery shop, I told the upholsterer, ‘You have a year to turn a profit.’ After a year, I said, ‘Okay, I’m going to give you two years.’”

The patience paid off, and the upholstery shop is busy today.

Three of Jackson’s four department managers are women. “We all care about our customers and want them to be happy and have a good experience. I think that doesn’t always happen

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today. Everybody is worried about the bottom line. I worry about that, too, but it’s not the top concern.”

Her approach has paid off. In 2013, Glencove was voted No. 1 marina by readers of Lake Lifestyles magazine. That same year, Jackson was named one of the Top 10 Women of the Year by the same magazine.

For the past several years, the marina has earned a spot on the Top 100 Boat Dealers in North America list based on how the business is run.

Even as owner, Jackson stays involved in all aspects of the business. She still sometimes answers the phone, much to a caller’s surprise.

“What are you doing answering the phone?” a customer will ask. “Because I work here,” she answers.

“I can do anything but turn wrenches,” she says, then confesses that she does draw the line at pumping out waste.

Fast Facts what brought jackson here?

She and her father spent a week at the Lake of the Ozarks in 1985, and during their first night here, she met Bruce at a bar. For over a year she drove to the Lake each month from Junction City, Kan., until she finally settled here.

Coming To Columbia

Her mother’s example: “My mom wanted to buy a motor home, and my dad told her that she had to earn the money for it. So she took on a franchise as a Winnebago dealer and earned enough to buy her own.”

We’re serving up a whole new way of living

Jackson’s advice to women on business ownership:

If you’ve thought about downsizing and like the idea of being

“Bottom line, do what you enjoy. Get involved in the industry, and make sure you know it.”

family and friends.

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AFTER FIVE

Keith Enloe is a freelance writer living in Jefferson City. He earned his bachelor’s degree in theatre from the University of Central Missouri. Keith is an amateur playwright and has had several scripts produced locally.

By Keith Enloe

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Ten years on the scene F R O M T H E T I M E I started writing this “After Five” column, I’ve purposefully steered clear of the topic of theater, specifically, community theater. Yes, it’s a passion of mine, but I worried that if I discussed it I’d be dismissed as a one-trick pony who didn’t know anything else about arts, entertainment or leisure.

Well, all that stops now. For you theater lovers out there (and those of

you who still need to give it a chance), you’re about to discover the best kept secret for live theater in central Missouri: Scene One Black Box Theatre.

This year Scene One kicks off its tenth season. If you haven’t been to Scene One yet then you’re 10 years behind on the hottest, most cuttingedge theater produced in the area.

Founded by artistic director, Mark Wegman and his wife, Tracy, Scene

W W W . O U R S O L I D A R I T Y. C O M

One produces a different kind of show in a different kind of venue that’s a different experience for community theater patrons.

“I had the opportunity to work at Mizzou’s Corner Playhouse in college,” says Wegman, “so I always knew a black box was the type of theater I wanted to open.”

A “black box” means Scene One strips productions of many traditional theater trappings like raised stages, a proscenium arch, curtains and standard seating configurations. It’s literally a large, open room with everything painted black. Each director and designer then adapts the space to their particular vision of the show. It’s small (50-60 seats), intimate and in-your-face. Audience members sit only a few feet from the actors, which guarantees a unique emotional connection for every

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one involved.

When asked about his vision for the theater, Wegman explains, “First, I wanted a place where there were options … [to] produce shows you wouldn’t normally see in community theaters. And second, I wanted a venue where local playwrights could have original works presented on stage. That was my dream.”

The dream has been working for 10 seasons. Scene One has produced several full-length scripts by local playwrights and each season showcases a full evening of original short plays in the much-loved Short Attention Span Theatre. Wegman wants to continue that effort. “I’d like to see more original works done in the future,” he says.

“I want to nurture the playwriting process even more.”

But make no mistake: The shows

SEARCH ENGINES are the

you’ll see at Scene One are anything but traditional community theater fare, including plays by Sam Shepard, David Mamet, and Christopher Durang, to name a few — stuff that’s dark, edgy, witty and gritty. They often contain mature language and themes, so be advised before bringing the kiddies along.

Wegman is thrilled at the audience response, “The reception we’ve seen over the years has been tremendous.

You know, I was a little wary about how this kind of material would be received, but our audiences have embraced it.”

That’s an understatement as shows typically sell out quickly.

Give Scene One a try and I promise you’ll never look at community theater the same way again.

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Thank you for seeing value in the power of print. *** A Stroke of Magic, page 29 Amish Furniture Gallery, page 34 Anne Tuckley HOME, page 5 Atkins, page 31 Baumgartner’s Furniture, page 67 Becky McHugh, page 12 Big Belly Vapors, page 41 Boone Hospital Center, page 14 Busenbark Flooring & Granite, page 6 The Callaway Bank, page 60 Cellular Today, page 18 Central Dairy, page 55 Columbia College, page 2 Concannon Plastic Surgery and Medical & Laser Spa, Back Cover

Douglas K. Hill Photographer, page 26

Mid-City Lumber Co. Ltd., page 58

Dryer’s Shoes, page 20

Mid-City Lumber Co. Ltd., page 62

Grow Mid-Missouri, page 47

Midway Antique Mall, page 27

House of Treasures, page 32

O’Donoghue’s Steaks & Seafood, page 8

Innovative Designs by Priya, page 34

One Stop Custom, page 38

Inscentives Auto, page 47

Our Solidarity, page 63

Interior Design Associates, page 28

Penguin Spark, page 3

JCMG, page 56

Pinnacle Graphics, page 19

Jordan Essentials, page 68

Pools Unlimited, page 65

Juice Plus+, page 18

Refind Touch, page 32

KBIA, page 4

Southbank Gift Company, page 38

Langston Interiors, Inc., page 25

Spaces in Balance, page 27

Leisure Living Taste of Missouri

Spillman Contracting, page 10

& Wine Stroll, page 30

SQWEAR, page 56

Linkside at Old Hawthorne, page 61

St. Mary’s Health Center, page 7

Maupin Funeral Home, page 16

Travis Duncan Photography, page 9

MayeCreate Design, page 37

Truescape, page 64

Mid America Mortgage Services, Inc., page 11

Women’s Network, page 33

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ACROSS

DOWN

1 The trade that first put traffic on the Missouri River 3 Summer on the Seine 6 Someone to look up to 7 Hustle’s partner in rhyme 9 Get up and ____.

12 Nasty Gal founder’s new success story 14 The kind of joe Lisa Hansel’s pouring up in Mexico 16 “American Hustle” starlet 21 Underwear brand putting a stop to Photoshopped models 22 Dak Dillon’s boat-rocking advice: “Be the ____.”

23 World’s fastest woman, who shares a surname with soon retiring Yankee 25 Where CoMo’s entrepreneurs get “ready” for business 26 Missouri tops the list of fastest job growth in this sector.

29 Big box with a ban on guns 30 The game once played on every Nokia, initially called “Hustle” 31 To work hard, give blood. And sweat.

And ____.

32 Sherry Jackson’s booming boat business (2 wds) 33 Pretty in ____.

34 Fashionable tiny tread tracker 36 Johnny ____: T-shirt company named for founder’s sweet surname

1 Famed ”Hustler” publisher 2 A Jeff City Ale House & a Boonville “Big Muddy Musical” (2 wds) 4 Grease within arm’s reach 5 Dance genre that delivered The Hustle 8 Moberly boutique where old is new again 10 When it comes to work time, Lili Vianello says quality over ____.

11 Celebrate this aviatrix on July 24.

12 “A Big Muddy Musical” (2 wds) 13 Yahoo chief 14 An errand runner, less formally 15 ____ Technologies, where adults on the autism spectrum gain job skills 17 Runner-biker-swimmer Anu Vaidyanathan’s profession 18 Last decade’s fastest growing city in Missouri 19 Give it a go.

20 Your car’s approx. hustle speed 24 Pull out all the ____.

27 Put the pedal to it.

28 Letters for rush delivery 30 Indian dress 35 One good one deserves another.

June Solution

BREAK TIME

CROSSWORD: DO THE HUSTLE

BY SUSANNAH SODERGREN

SUDOKU 1 4 2 5 8

3

1

9 4

3

Hint: Some of the answers come straight from this issue!

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1 8

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Mid-Missouri Womenâ&#x20AC;&#x2122;s Business and Leadership

July 2014