PROFESSIONAL DENTISTRY Uniting the Profession
2016/17 Media Pack
See inside for the full range of routes to market in the dental profession
Events Professional Dentistry events are the perfect blend of conferences and exhibitions.
Forthcoming Events PROFESSIONAL DENTISTRY EAST MIDLANDS 17th June 2016
• Our unique conference timetable creates a constant, smooth footfall of exhibition visitors • On average, 89% of attendees are able to purchase for their practices
King Power Stadium, Leicester Working in Partnership with Health Education England working across the East Midlands
• High calibre speakers on a quality education programme attract significant numbers of dental professionals to the conferences and exhibition
PROFESSIONAL DENTISTRY SCOTLAND 30th September & 1st October 2016 Grand Central Hotel, Glasgow
PROFESSIONAL DENTISTRY NORTH 4th & 5th November 2016
We go to other dental shows and it could be nurses and receptionists walking around, but at Professional Dentistry it’s more people
The Lowry Hotel, Manchester
who actually want to buy the equipment
PROFESSIONAL DENTISTRY LONDON
because they’re interested in it and they
27th & 28th January 2017
want it at their practice.
Olympia Conference Centre, London
► Call: 01332 227682
► Visit: professionaldentistry.co.uk
Carestream Dental
Uniting the Profession
Exhibit Our Buyer : Exhibitor ratio provides dentistry’s best ROI opportunities.
PROFESSIONAL DENTISTRY:
Estimations
19 buyers to every exhibitor*
The Dentistry show
calculated from statistics provided by and the BDIA in their
THE DENTISTRY SHOW:
marketing.
12.5 buyers to every exhibitor*
* ‘Buyer’ is defined
BDIA SHOWCASE:
as dentists and
9 buyers to every exhibitor*
practice managers.
Exhibition Pricing
PROFESSIONAL DENTISTRY
LONDON
£355+vat per square metre
• Display your product or services in front of thousands of dental professionals • Free online promotion as an exhibitor • Free promotion through email and online of any special offers you run at the event
(Width x Length) x £355 = your price
PROFESSIONAL DENTISTRY
EAST MIDLANDS, SCOTLAND & NORTH £1,350
1 Day Space
£1,950
2 Day Space
Professional Dentistry is different to the other dental shows. You have more time with the delegates. They’ve got questions and they come to you because they want the answers. That’s why this is a better way of doing it. Ivoclar Vivadent UK
Conference Sponsorship & Speaking Opportunities Are you a thought leader? Can you captivate an audience? Over 3,000 dental professionals annually attend and benefit from Professional Dentistry’s conferences, featuring quality educational content from leading speakers.
SPONSORSHIP BENEFITS
CONFERENCES
• Inclusion on pre-event
• Core CPD Update
• IR(ME)R
marketing items
• Branding on signage in the
• Disinfection &
Decontamination
conference room
• Print advertising in lecture
• Teeth Whitening
• Minimal Invasive
packs given to delegates
• Conference delegate list
Aesthetic Treatments
• Practice Management
SPEAKING BENEFITS • All sponsorship benefits
above included
• Deliver a topic of
your choice
• Raise the profile of
your organisation as a
thought leader
• Increase interest in your
services & generate leads
• And more!
Uniting the Profession
Professional Dentistry conferences offer a myriad of options, creating bespoke marketing packages to suit any company.
SPONSORSHIP + OPENING ADDRESS SPEAKING PACKAGE Receive full sponsorship of a conference and also speak directly to the audience at the beginning. Be the first to get their attention and deliver your message. Exclusive to one advertiser per conference. STRATEGIES FOR SUCCESS SPEAKING PACKAGE Strategies for Success is the conference for dental practice owners and managers looking to move their business forward. Whatever service you provide for dental practices, this conference is the place to deliver your message in an educational format to generate new business and recognition of your brand. Also includes full sponsorship benefits for that conference.
The speaking opportunities in the Professional Dentistry conferences generated a lot of enquiries. The opportunity to speak to the large audience certainly generated an increased footfall at the stand. But most importantly, we had the right decision makers coming to see us. Any business in dentistry should be in these sorts of shows. PIERS ANDREWS, SOFTWARE OF EXCELLENCE
SPEAKING + EXHIBITION STAND PACKAGE Choose one of the above speaking options and use the opportunity to invite the delegates to come to your stand during their breaks for a further discussion about your services. PRINT-ONLY MARKETING Due to popular demand, we are offering the option to feature your printed advert in our lecture notes without the other sponsorship benefits. CUSTOM PACKAGE Do you need an event marketing option or combination not listed here? Speak to one of our account managers and we will tailor an option just for you.
Are you a thought leader? Can you captivate an audience? Call: 01332 227682
Appointment Generation
Breakfast Briefing Deliver your message to a room full of dental professionals over breakfast.
We offer Appointment Generation for up to 5 exhibitors. Appointment Generation means we invite your target customers (meeting a range of criteria) to come to your stand at the event. This enhances your opportunity, bringing strong leads straight to you. Here’s how it works:
At our events, you can host a seminar in the morning before the main conference programme begins. Breakfast briefing
opportunities are limited. • • • • •
Showcase your expertise Use the informal environment to build relationships with the delegates Invite only people meeting your criteria – book your session for the day of a conference for your target practice area We make all the arrangements for you – room hire, food, invites, the lot You just focus on the talk
1. Sign up for an exhibition stand with Appointment Generation 2. Let us know who your ideal customer is. Specify criteria such as practice size, position in hierarchy, practice area, etc. 3.
We will find ticket holders that meet your criteria, confirm their interest and invite them to sign up for an appointment at your stand
4.
You receive a list of booked appointments and let the leads come to you!
This service is bespoke for each client
► Call: 01332 227682 to discuss this limited opportunity
E-Bulletin E-Newsletters are broadcast monthly to thousands of dental professionals around the UK, featuring editorial from suppliers. Thousands of dental professionals from all over the UK receive the Professional Dentistry E-Bulletin each month. For just £595+vat, broadcasting your advertorial in the Professional Dentistry E-Bulletin provides the following benefits:-
• Display thought leadership, expertise and
involvement in the dental profession
• Raise the profile of your brand • Bring attention to your company’s latest activities • Invite readers to visit your website and enquire
about your products
► To feature on the E-Bulletin: 0207 183 0822
Solus Emails We have the audience. You have the message. As our brand grows, so does our number of email addresses for dental professionals. Our continuous data cleansing and verification work has provided us with one of the most accurate dental databases in the country. Deliver a solus email with Professional Dentistry to reach the inboxes of the dental professionals you want. We offer the option to split the data so you can target:
• Dentists • Practice Managers • Dental Care Professionals
► To send a Solus Email: 01332 227682
PREFERRED SUPPLIER
Preferred Supplier Feature in the profession’s premium catalogue of services for dental practices. Professional Dentistry’s Preferred Supplier Directory is where dental buyers look to conveniently source new products and services for their practices. Preferred Suppliers receive an exclusive listing in the Preferred Supplier Directory, to be published in January 2017.
YOUR LOGO
PREFERRED SUPPLIER
Preferred Supplier Category: YOUR COMPANY Call: 01234 567891 Email: info@yourcompany.co.uk Visit: www.yourcompany.co.uk
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The Professional Dentistry Preferred Supplier Directory will be sent to over 55,000 dental professionals across Great Britain, as well as being handed out to attendees at Professional Dentistry events. Preferred Suppliers also receive exclusive leads generated at Professional Dentistry events.
► To become a Preferred Suppier: 01332 227682
Direct Mail Our extensive customer database allows us to send post to almost every dental professional and practice in Great Britain. This enables advertising clients to target that audience in 2 ways:
DIRECT MAIL INSERTS Tie in with our regional marketing campaign – when letters from our trusted brand are delivered periodically, include your material in the same envelopes so that it reaches our extensive audience! • Target dental professionals by
geographical region
• Much lower than the cost of an
independent mailing
• Exclusivity!* SOLUS MAILING Utilise an entire mailing of your own. We
I wanted to thank Professional Dentistry for the mailshot that they sent out with our flyer. I must compliment them for delivering on this project where many other socalled specialist database/marketing companies have failed. The success of our mailing is a clear indication to the focus on quality, and the commitment of all involved at their end, and we will look forward to working with Professional Dentistry again in the very near future.
can send post to our database entirely on Aesthetic World
your behalf. • Be as targeted as you like – by region,
job title or dental specialism
• Complete exclusivity – everything in the
envelope is yours
WHY USE US? • Our data is high quality, undergoing
constant maintenance and verification
• Less than the cost of a first class stamp
* Exclusivity for an insert in our direct mail campaign means that there will be no other inserts offering a competing product or service
► Call: 01332 227682
► Visit: professionaldentistry.co.uk
CPD E-Publications A highly popular and convenient tool for dental professionals to fulfil their ongoing learning and development requirements. PROFESSIONAL DENTISTRY PRESENTS...
PROFESSIONAL DENTISTRY PRESENTS...
DENTAL CPD NOW DENTIST’S EDITION
IMPLANTS NOW Editor-in-chief Stephen Hancoks
2015 Edition
Uniting the Profession
To ensure a strong readership, we have commissioned a highly renowned editorin-chief: Stephen Andrew Hancocks O.B.E. MA BDS LDS DDPH MCCD FFGDP RCS (Eng). As well as being a dentist, Stephen is also a writer, editor, publisher and performer. Currently Editor-in-Chief of the British Dental Journal and immediate past Editor of the International Dental Journal.
E-PUBLICATIONS AVAILABLE:
The essential resource for implantology practitioners.
This E-Publication covers all 7 of the GDC’s Core and Recommended topics plus 13 additional topics relevant to Dentists - 21 hour CPD only £129+vat
• Dental CPD Now • Implants Now • Digital Dentistry • Aesthetics Now
ADVERTISING OPTIONS: 21 hours CPD only £129+vat
Advertisers in the CPD E-Publications will be able to choose from a range of size and positioning options, on a first-come-first-serve basis. Your brand and message will be actively promoted to dental professionals who are committed to developing their practices. Raise your profile by getting involved now.
► Call our specialist: Georgina 0207 183 0822
Standard pages
Special pages
Full page: £2,000+vat
Outside front cover: £3,500+vat
Half page: £1,250+vat
Outside back cover: £3,000+vat
Quarter page: £750+vat
Inside front cover: £2,500+vat
Eighth page: £450+vat
Inside back cover: £2,500+vat
Sixteenth page: £295+vat
Lead Generation Professional Dentistry’s telemarketing team is now available to canvass interest in 3rd party services. This service involves us making direct contact with individual customers who might be your next client. Lead Generation clients have complete exclusivity over their area of Professional Dentistry’s large audience – so these benefits are provided to only one software company, only one implants company, etc. This service is charged on a monthly basis, and is available on a 6 or 12 month contract. Clients receive an initial consultation, ongoing support and practice area exclusivity. This is then followed by a commission fee for each successfully generated lead. Talk to one of our Business Development Consultants to secure exclusivity over your target market.
► Call: 01332 227682 to discuss this unique opportunity
Here is how it works: 1. Have a consultation with our
operations team. Tell us what your
requirements are – who should
we promote your service to and
what market intelligence should
we gather?
2. We train our telemarketing team
to promote your service. They will
make contact with individuals on our
large customer database who meet
your criteria.
3. Utilising the strength of the
Professional Dentistry brand our
team will generate interest in
your product or services.
We will generate leads and
gather vital market intelligence to
provide your business with a
competitive advantage.
4. At regular intervals, we send
full details of confirmed interested
individuals.
Enquiry Form Please fill in the following form and send to Professional Dentistry, Macmillan Building, Parcel Terrace, Derby DE1 1LY Or jump right in by calling us on 01332 227682 POSITION
NAME
COMPANY NAME
ADDRESS
PHONE
Please tick topics of interest... EXHIBITION SPACE
APPOINTMENT GENERATION
SOLUS MAILING
CONFERENCE SPONSORSHIP
E-PUBLICATIONS
LEAD GENERATION
SPEAKING OPPORTUNITIES
E-BULLETIN
SOLUS EMAILS
BREAKFAST BRIEFINGS
DIRECT MAIL INSERTS
PREFERRED SUPPLIER
Contact our Media Sales team to discuss your needs.... Wayne Spencer Media Sales Manager 01332 227682 wspencer@prodentistry.co.uk
Naomi Gibbs Media Sales Executive 01332 226604 ngibbs@prodentistry.co.uk
Lee Burrows Media Sales Team Leader 01332 613465 lburrows@prodentistry.co.uk
Richard Green Media Sales Executive 01332 226586 rgreen@prodentistry.co.uk
Brett Shaw Media Sales Executive 01332 226607 bshaw@prodentistry.co.uk
Georgina Reid Media Sales Specialist 0207 183 0822 greid@prodentistry.co.uk
► Call: 01332 227682
► Visit: professionaldentistry.co.uk