YOUR
REAL ESTATE JOURNEY
SIGN THE AGENCY AGREEMENT The first stage of the real estate journey is signing the Agency Agreement. An Agency Agreement gives the salesperson the authority to act for you when selling your property.
TAILOR MAKE A MARKETING PLAN Your salesperson will create a marketing campaign that will be tailored to suit your property. They will recommend and offer both print and online mediums to advertise your property to achieve optimum exposure. They will discuss advertising options available and recommend an approach that they feel will return the best results for you. These may include advertisements in various print media publications, online advertising, signage, professional photography and more. Once you have approved the campaign, the advertising will be booked.
1 2
PROFESSIONAL PHOTOGRAPHY We use Open2view - a professional photography company. One of their photographer’s will come to your property and take photographs of your home. They will work closely with your salesperson.
3
Once the photos have been edited and released by Open2view, you and your salesperson will work together to decide what photos will be used to advertise your property online and in your print advertisements.
MARKETING PLAN PREPARATION Some marketing campaigns focus on the features of a property, others put emphasis on why the property is being sold, who the likely buyer is, the potential in the property or another aspect. Together you and your salesperson will decide which theme is right for your property. The theme then runs across your whole campaign which will include open home flyers, print media and internet, buyer fact sheets, photo signs and more. Your salesperson will organise an open home schedule with you to allow buyers an opportunity to view your property within a certain time frame on particular dates.
4 81
TEAM INSPECTION Two days a week we have a sales meeting to discuss properties newly listed that week. The team will then visit each new listing and match it to buyers that are looking to purchase a property similar to yours.
“FOR SALE” SIGNAGE PUT UP! When your property is available to the public, your “for sale” signboard, or photo sign board, will be erected in the best strategic position on site*. (*Subject to council laws)
5 6
MEDIA LAUNCH TO THE PUBLIC The advertising campaign that you have planned with your salesperson will be launched to the public.
INTERNAL DATABASE Your salesperson and their colleagues will contact all of the buyers on their database looking to purchase a property similar to yours. They will then send information about your property to those interested and possibly arrange a viewing. Your salesperson would arrange a time that suits you. Do not be surprised if we don’t have a huge number of visits from your salesperson’s colleagues. Many choose to attend open homes rather than have individual inspections. The volume of buyer inspections is influenced by many factors.
7 8
REPORTS Our reports include buyer feedback and activity including the number of views you have had online, a copy of the advertising text, details of any offers and so on.
9
This will give you an idea of what buyers think your property is worth and provide you with any comments they have made.
POSSIBLE OFFERS If we have received writtten offers from buyers, we will present these to you. Note that with a Tender marketing campaign, you may not be able to accept an offer prior to the Tender closing date. Offers are not always presented by your listing salesperson. Sometimes the selling salesperson may present and when there are multiple offers being presented at the same time an independent salesperson may present. We are obliged by law to present offers that are in writing even if they are considered low.
10
NEGOTIATION & AGREEMENT This is where your salesperson can make the greatest difference to the result. The salesperson will work with a buyer to prepare their offer. Some buyers will make their first offer their best offer, others like to start lower and leave room to move.
11
Your salesperson will know how to read this and will fully brief you when presenting an offer to you. We pride ourselves in negotiation, with an underlying rule - you, the seller, are paying us, and for that we endeavour to get you the best result that we can for you.
WHEN THE PROPERTY IS SOLD! Your property is only SOLD when all the conditions are satisfied, as confirmed by your solicitor. A deposit is payable to our trust account once the contract is unconditional. Your salesperson will collect this and account for it as required under the Real Estate Agents Act 2008. In most situations the deposit is disbursed to the seller’s lawyer less fees, expenses and marketing costs prior to settlement. The new owners will only be given the keys from the agent after we are advised by your lawyer that settlement has been completed.
12