National Business Xposure Magazine 22nd Edition September 2019

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NBXNOW.BUSINESSXPOSURE.CO.ZA

ISSUE NO. 22 | SEPTEMBER 2019

Digital Magazine ENTREPRENEURSHIP. LEADERSHIP. BUSINESS

NEW FEATURE NBX ENTREPRENEUR OF THE MONTH: AMINA WILLIAMS

IN THE KNOW BARLOWORLD LAUNCHES R30M FUND FOR SOCIAL ENTREPRENEURS

MONEY MATTERS THE DIFFERENCE BETWEEN GOOD DEBT AND BAD DEBT

CONVERSATION WITH

MADELAIN ROSCHER MD, PR WORX | AFRICA’S MULTI AWARD WINNING PR AGENCY

PROTECTING YOUR FAMILY AGAINST DEBT RISKS SHOULDN’T COST THE EARTH - CEO - YALU

SPECIAL FEATURE AFRICA ENTREPRENEUR CONFERENCE, ACCRA GHANA 23-24 OCT 2019


PUBLISHING CREDITS

Madelain Roscher MD, PR Worx Woman of the year 2017: Media

COVER INTERVIEW

CHIEF EDITOR Benito Mamaile editor@businessxposure.co.za EXPERT CONTRIBUTORS Frans Nel Dr. Travis Bradberry Morgen Moyo Msuku Media Jimmy Msibi Malethola Matube Jacques Loots Elena Agaragimova PICTURES Intellectual Media Cover Photo Credit: PR Worx

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DESIGNERS Intellectual Media and Communications LEGAL Loots Attorneys ACCOUNTS Istora Rapule accounts@businessxposure.co.za DISTRIBUTION Intellectual Media and Communications (Pty) Ltd PUBLISHED BY Intellectual Media and Communications (Pty) Ltd 81 Cassandra Avenue Bedworth Park 1939

HIGHLIGHTS

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: +27 (0)16 985 4095 : +27 (0)81 322 5747

ADVERTISING ENQUIRIES Office : +27 (0)16 985 4095 Email : advertising@businessxposure.co.za

IN THE KNOW

ARTICLES Disclaimer:

NEW FEATURE

NBX ENTREPRENEUR OF THE MONTH

National Business Xposure and Intellectual Media and Communications considers its sources reliable and verifies as much data as possible. National Business Xposure (EAN 0 606110 895835). However, inaccuracies can occur, consequently readers using this information do so at their own risks. National Business Xposure does not accept responsibility for omissions or errors. the points of view expressed in articles by attributing writers and/or in advertisements included in this magazine do not necessarily represent those of the publisher. Any resemblance to real persons, living or dead is purely coincidental. Whilst every effort is made to ensure the accuracy of the information contained within this magazine, no legal responsibility will be accepted by the publishers for loss arising from use of this information published. All rights reserved. No part of this publication may be reproduced or stored in a retrievable system in any form or by any means without the prior written consent of the publisher.


CONTRIBUTORS

BENITO MAMAILE CEO & Business Development, Intellectual Media and Communications Platform Architect & Chief Editor, National Business Xposure South Africa

JACQUES LOOTS Admitted Attorney & CEO Loots Attorneys South Africa

MORGEN MOYO Founder My Success Hub South Africa

MALETHOLA MATUBE Founder Progressive Women In Golf South Africa

ELENA AGARAGIMOVA Talent Development & CEO Agar Consultancy United Arab Emirates, Dubai

JIMMY MSIBI CEO, SHERQ Specialist Masweja SHERQ Management South Africa

DR. TRAVIS BRADBERRY Coauthor of Emotional Intelligence 2.0 President at TalentSmart United States of America

ISAAC NDHLEBE CEO, Training Assessor & Coach IN Solutions South Africa


CHIEF EDITOR’S LETTER

REDEFINING DEFINITIONS OF SUCCESS

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FREE DOWNLOAD on

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COVER INTERVIEW

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COVER INTERVIEW

By Benito Mamaile

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COVER INTERVIEW

Madelain Roscher

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COVER INTERVIEW

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COVER INTERVIEW

PR Worx is the highest awarded public relations firm in Africa having been honoured as the best in Johannesburg, Ekurhuleni, South Africa and Africa awards for nine consecutive years.

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COVER INTERVIEW

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The biggest mistake is to move into the top position and immediately assume you know everything and set about changing everything without knowledge.

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COVER INTERVIEW

Q I don’t see why I need to choose, you can truly have it all if you have the right support structures, mindset, goals and aspirations, as well as a team to back you up.

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CAREER & LIFE

WHEN IT COMES TO SUCCESS YOU

HAVE TO DEFINE YOUR OWN CRITERIA OF WHAT SUCCESS MEANS TO YOU! that is the perfect way it should be. If “ Andyou don't want to be unhappy and Elena Agaragimova, Career/Performance Consultant United Arab Emirates, Dubai

frustrated in your life, do not pursue someone else’s path. For anyone who wants to define their own path to success, they must be able to answer a specific set of question.

Elena Agaragimova

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GUEST BLOG

PERMISSION TO INTERRUPT Frans Nel Marketing Consultant, Brand Builder, Entrepreneur, Writer, Storyteller & Teacher Frans Nel

Interrupting a person when they are busy talking, is rude. The person talking feels like what they are saying is less important than what you have to say. It disregards the other person. No one likes to be interrupted. But, for decades, we have allowed brands to interrupt us without giving it too much thought. We are interrupted while we are watching TV, while we are listening to the radio, and those billboards are screaming for our attention while we are driving, and what about those telesales calls at all hours? Marketers have had to innovate to find new ways of capturing the consumers attention, as the clutter increases. We have gone from being exposed to around 500 advertisements a day in the 70s, to between 5000 and 10000 brand messages a day in 2017!

AND, IT’S GETTING NOISIER. People are spending more time away from home, and away from their TV. Marketers have responded by bringing the TV to the people. At the checkout point in the supermarket, at shopping malls, the movies, at garage forecourts and to a larger extent, your computer and mobile device. According to Joshua Saxon of IE School of Human Sciences & Technology (Why Your Customers’ Attention is the Scarcest Resource in 2017), people switch from one screen to another up to 21 times an hour.

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The internet has changed how we behave as consumers. We have gone from reading books, to skimming a few websites on the internet. If we don’t find what we are looking for within a few seconds, we move on to the next site. According to a recent study done by Microsoft, the average person’s attention span is now eight seconds.

ATTENTION IS NOW THE MARKETERS MOST VALUABLE ASSET. In 1999, 20 years ago, Seth Godin published the book Permission Marketing. He presented the argument that people’s attention is the most valuable asset to marketers. Seth's definition of Permission Marketing requires that the message be: Anticipated – people look forward to hearing from you Personal – the messages are directly related to the individual Relevant – the marketing is about something that interests the person As a marketer, and a human being, we have to understand that people’s attention is precious. And their attention is to be treated with respect. But, permission only happens when trust has been established. Brands held the power in the past, today, consumers have the power to control what they see, and what they ‘tune-out.’ For marketers the challenge is to figure out how to cut through the clutter. And doing so in a manner that doesn't upset the very person you are trying to attract. It is not advertising that consumers are ‘tuning-out’ from, it’s bad advertising. Content that is honest, helpful, entertaining and engaging, will always ring true with a prospect. But, when someone is expecting to hear from you and the message is personal and relevant, trust grows. Receiving permission to interrupt someone is a privilege, don’t waste it by being less than human. NBX DIGIMAG | ISSUE NO. 22



MIND MAPPING

THE QUALITIES OF A GREAT LEADER IN AN AGE OF DISRUPTION

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ENTREPRENEUR OF THE MONTH

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ENTREPRENEUR OF THE MONTH

AMINA WILLIAMS

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BUSINESS FOCUS

Protecting your family against debt risks shouldn’t cost the earth

Nkazi Sokhulu, Co-Founder & CEO of Yalu

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Financial service providers have a “collective responsibility to be clear with

consumers about the products they sell, and to act on requests to move to a new provider.

ALSO AVAILABLE ON nbxnow.businessxposure.co.za

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MONEY MATTERS

THE DIFFERENCE BETWEEN GOOD DEBT AND BAD DEBT

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By Morgen Moyo

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PROFILE MY BUSINESS

ABOUT THE FOUNDER

MISSION

BACKGROUND

ALSO AVAILABLE ON nbxnow.businessxposure.co.za

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PROFILE MY BUSINESS

ABOUT US

• • •

@jlifestylefurniture

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PROFILE MY BUSINESS

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IN THE KNOW

Barloworld launches R30m fund for social entrepreneurs Resources: African News Agency/ANA Business Report/Finances

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TRANSFORMING AFRICA THROUGH ENTREPRENEURSHIP

AFRICA CONFERENCE CONFERENCE 2019 SWISS SPIRIT & SUITE HOTEL ALISA ACCRA – GHANA 23 - 24 OCT 2019

EXPAND YOUR NETWORK, COLLABORATE AND FORGE PARTNERSHIPS


TRANSFORMING AFRICA THROUGH ENTREPRENEURSHIP

ABOUT THE CONFERENCE Africa has the largest youth population in the world with average age 19 and the current challenge of unemployment. Study from African Centre for Economic Transformation, claims over 10 million graduates churned out each year from more than 668 universities across the continent with no available employment.

Hundreds of others in search of better life and opportunities die each week in the Sahara desert and in the Mediterranean Sea embarking on dangerous journey en-route to Europe. The way forward for Africa is entrepreneurship, and Africa Entrepreneur Conference offers the platform to inspire young African people to establish businesses and create jobs and wealth for the transformation of the continent.

We Africans, we want to look up and see large African businesses and companies. We want African companies to mushroom all over the continent and become global champions; and we do not want them just be from South Africa or Nigeria or Egypt or Ghana but we want to see them from Malawi, Liberia, Rwanda, Sudan and Togo. We want young African entrepreneurs to begin to THINK BIG, THINK GLOBAL AND GROW BIGGER to disrupt the world.

African Entrepreneur Conference provides the platform to lead a revolution in Africa by championing a global campaign to challenge young African entrepreneurs to think big, think global and grow bigger.

TICKECT INFORMATION (EARLY BIRD OFFER: US$ 469) TAKE NOTE US$ 280 The cocktail dinner ticket and tourist attraction Attending the 2 day conference including a buffet lunch for both days

adventure tour ticket is not available to non-

US$ 200

conference attendees.

Cocktail Dinner with the conference speakers on the day after conference. Delegates may choose to attend either the cocktail

US$ 100

dinner or tourist attraction adventure tour, they do not

Tourist attraction sight-seeing in Ghana for the foreign delegates (includes a light lunch)

have to attend both.

GHs100 Delegates that buy the full conference package Tourist attraction adventure tour in Ghana for the local delegates (includes a light lunch)

including all the additional activities get a 10% discount

For Sponsorship & Exhibition, Contact: +233 20 158 5933 Email : info@afripreneurconference.org

www.africanentrepreneurconference.org


TRANSFORMING AFRICA THROUGH ENTREPRENEURSHIP

VALUABLE NETWORKING OPPORTUNITIES KEY DELEGATE DEMOGRAPHICS WHO WILL YOU MEET AT AFRICA ENTREPRENEUR CONFERENCE?

POSITION HELD ▪ CHIEF EXECUTIVE OFFICERS ▪ MANAGING DIRECTORS ▪ GENERAL MANAGERS OUR SPONSORS & PARTNERS

▪ SALES EXECUTIVES ▪ MARKETING EXECUTIVES ▪ BUSINESS STUDENTS GRADUATES ▪ NGO’s ▪ INNOVATORS ▪ FINANCIAL AGENCIES

** Data from AEC 2018 attendees


LET’S TALK LEGAL

UNLAWWFUL

ARREST?

KNOW YOUR RIGHTS!

Jacques Loots An Admitted Attorney

Contact us today to set your appointment for legal consultation

082 441 7150 Loots Attorneys

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231 General Hertzog Road Three Rivers, SOUTH AFRICA

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BOOK REVIEWS

DI$RUPT YOURSELF OR BE DISRUPTED: Escape CONFORMITY, Reinvent Your Thinking and Thrive in an Era of Emerging Technologies and Economic Anxiety

Kindle Edition, 268 pages Published July 29th 2019 by Porcupine Press Language: English ISBN-10: 0620817828 ISBN-13: 978-0620817820

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EMOTIONAL INTELLIGENCE

Dr. Travis Bradberry is the award-winning coauthor of the #1 best selling book, Emotional Intelligence 2.0, and the cofounder of TalentSmart ®

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EMOTIONAL INTELLIGENCE

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