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INVEST DURBAN LAUNCH
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The Big Break Legacy continues
PUBLISHING CREDITS CHIEF EDITOR Benito Mamaile editor@businessxposure.co.za
Sanele Makinane CEO & Founder Apex Commercial Solutions
COVER STORY
PAGE 05 - 07
EXPERT CONTRIBUTORS Morgen Moyo Isaac Ndhlebe Andy Roberts Malethola Matube Jacques Loots Elena Agaragimova Ryan Bubear Dhivana Rajgopaul PHOTOGRAPHERS Aviwe Media Photography
DESIGNERS Jabu Mataboge LEGAL Loots Attorneys ACCOUNTS Istora Rapule accounts@businessxposure.co.za DISTRIBUTION Intellectual Media and Communications (Pty) Ltd PUBLISHED BY Intellectual Media and Communications (Pty) Ltd 81 Cassandra Avenue Bedworth Park 1939 Office Hotline
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The Blueprint Evolution with Sanele Makinane
05 - 07
Entrepreneur Starter Pack: Once In A Life Time Offer
08
Business Focus: The Launch of Invest Durban Strategy 17
Profile My Business: Connect to Top-Rated Businesses 09 Cars: Say HELLO to New Mercedes-Benz CLS
21
Events: Abantu Book Festival 2017
23 Disclaimer:
Editor’s Note
03
Golf & Personal Mastery: Fundamental Rules of Golf
13
Money Matters: Your Net Asset Score Card
15 - 16
Legal: Copyright – Protect What Is Yours
18
Truth Without Condemnation Is Constructive Message WWW.BUSINESSXPOSURE.CO.ZA
National Business Xposure and Intellectual Media and Communications considers its sources reliable and verifies as much data as possible. National Business Xposure (EAN 0 606110 895835). However, inaccuracies can occur, consequently readers using this information do so at their own risks. National Business Xposure does not accept responsibility for omissions or errors. the points of view expressed in articles by attributing writers and/or in advertisements included in this magazine do not necessarily represent those of the publisher. Any resemblance to real persons, living or dead is purely coincidental. Whilst every effort is made to ensure the accuracy of the information contained within this magazine, no legal responsibility will be accepted by the publishers for loss arising from use of this information published. All rights reserved. No part of this publication may be reproduced or stored in a retrievable system in any form or by any means without the prior written consent of the publisher.
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Benito Mamaile, Chief Editor
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CUTTING EDGE INFORMATION COMMUNICATIONS TECHNOLOGY SOLUTIONS
www.apexcommercialsolutions.co.za
Sanele Makinane
By Benito Mamaile
G
rew up in a small town called Jouberton in Klerksdorp (North West) has always had a keen interest in entrepreneurship, but didn’t pursue it until he got to high school. It was at Are-Fadimeheng High School that his love for entrepreneurship developed, he is the winner of The Big Break Legacy Season 2. Founder of Apex Commercial Solutions and conceptualised the idea of Mzansi Digital with the aim of digitalising all communities in South Africa.
He is a multi talented entrepreneur with strong intellectual acumen. Through enterprising activities he has become a household name in entrepreneurship activity. His skills span out in Business Architecture and Information Technology with vast experience in business process outsourcing and derivative planning. He believes his success is the result of one key element: The aspiration to make something out of himself, and create a platform for upcoming entrepreneurs. Benito Mamaile: Other than deciding to work for yourself, what was the single most important decision you made that contributed to your success? And which was more rewarding: making your startup a success, or being able to continue keeping it successful?
BM: Where did your organization’s funding/capital come from and how did you go about getting it?
Sanele Makinane: The entrepreneurial landscape is confronted with multiple challenges. Mostly personal challenges. As a young person, you aspire to have a credible social standing and at times this is challenged by social priorities. So, starting a business my priority was to against all odds remain relevant and sustainable amid the turmoil of being youth with limited experience. A goal I had at all times has always been to remain socially relevant and business relevant.
BM: How did you obtain investors for your venture?
BM: What have been some of your failures, and what have you learned from them? SM: The ability to funnel multiple activities at the same time is always a challenge. Some of my biggest failures are attributed to a failure to manage expectations after committing to multiple clients whilst I had limited capacity to deliver on time. So, I lost some clients because of not managing delivery expectations.
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SM: I raised my own capital through providing small pieces of work to clients and the demand grew which made it easy to embark on bigger projects
SM: In 2013 I won a Reality TV show called the Big Break Legacy which is accompanied by an investment prize of R5 000 000 and I used these funds to pursue new ventures and create some stability in my businesses.
SANELE MAKINANE’S MILESTONE (PAST AND THE PRESENT) PRESENT •
Black African Young Farmers Association (President)
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Morou Chamber of Business (Chairman)
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African Entrepreneurs Council Youth Chamber (Secretary)
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Star FM (Treasurer)
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North West Province CAADP Task Team (Member)
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North West Youth in Agriculture Awards (Adjudicator)
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North West Female Entrepreneur Awards (Adjudicator 4 years)
PAST •
Wesvaal Chamber of Business (CEO)
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DECEMBER 2017
I think what makes a “ successful entrepreneur is
the ability to adjust, reset, and be flexible in the business as many times as needed.
“
Movers and Shakers Summit Season 2
BM: What ignited the spark in you to start a business venture or to make significant changes in an existing business? How did the idea for your business come about? SM: Social frustration is usually the biggest fuel to enterprising. Realizing a number of community and social ills ignited Sanele to start a business. This has later developed into being a passion to assist other aspirant entrepreneurs who want to pursue similar entrepreneurial journeys.
BM: How do you build a successful customer base? SM: You build a good customer base by being true to your commitment to deliver on all promises at the stipulated time. Current customers are good reference for prospective clients and this helps grow your market and often also contributes to longevity.
BM: What would you say are the top three skills needed to be a successful entrepreneur? SM: Well, in my journey I strongly believe that success is built and measured by the following: TECHNICAL SKILLS Entrepreneurs must always be crafty people in nature. To realize opportunities, your craft and technical abilities make it easy during ideation for you as an entrepreneur to know how to executive. PEOPLE SKILLS All successful entrepreneurs have a unique approach to people by way of communication and persuasion. Being able to be people orientated and conversational always helps break down first time awkward conversations with prospective clients FINANCIAL SKILLS Entrepreneurs must be able to generate income from their skills, when the yields eventually make it, it's importantly to manage finances well in order to grow the business. WWW.BUSINESSXPOSURE.CO.ZA
Sanele Makinane – SA Men of The Year Award Winner 2015
The entrepreneurship category honored a man who’s had a strong hand in shaping the face of business in South Africa. This man is constantly trying to find new ways to make businesses grow for the greater economic growth of South Africa – SA Men of The Year Awards 06
DECEMBER 2017
I think what makes a “ successful entrepreneur is
the ability to adjust, reset, and be flexible in the business as many times as needed.
“
Awards ceremony of the Wesvaal Chamber of Business
Picture: Ben Mosala, President of North West Chamber of Business & Commerce with Sanele Makinane
BM: What was your mission at the outset? SM: My mission was to be the biggest employer in South Africa and this dream still remains. BM: What do you feel is the major difference between entrepreneurs and those who work for someone else? SM: Entrepreneurs make dreams happen. Someone who works for someone's else is an important anchor to any entrepreneur. Entrepreneurs may often not have all the technical skills required to execute every aspect of a dream. So, they (entrepreneurs) help keep the goal in mind whereas people that work with entrepreneurs make the dream happen. BM: What is the best way to achieve long-term success? SM: Do not be afraid to copy from people that are executing well and learn from them through collaboration and networking. So make time to chat to other people doing the same thing as you are and adopted best practices. BM: If you could talk to one person from history, who would it be and why? SM: Boitumelo Tshwene (Former MEC of Agriculture in North West) - He had a Good heart .
“ My mission was to be the biggest employer in South Africa and this dream still remains.” – Sanele Makinane, Founder, Apex Commercial Solutions
BM: What has been your most satisfying moment in business? SM: Employing people and seeing the changes in their lives brought by the successes we registered.
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BM: What book has inspired you the most? (OR What is your favorite book?) SM: Sun Tzu - Art of War. Business is war simplified therefore one should apply certain principles by which to lead and achieve the goals of leadership. BM: To what do you most attribute your success? What would say are the five key elements for starting and running a successful business? SM: Innovation, Scalability, Social Impact, Job Creation and Good profits (laughs) BM: What are your responsibilities in your business? SM: Creating a dream, developing a vision and mission to see it happen. BM: What service(s) or product(s) do you offer/manufacture? SM: Business Architecture, Change Agents Model, Industrial Engineering, Concept Capping and Project Management. BM: What is unique about your business? SM: We are fresh and innovative. We link industrial aspirations to social aspirations in all we do. We create systems and process that not only enhance business output but human EFFECTIVENESS in implementing the systems.
BM: What sacrifices have you had to make to be a successful entrepreneur? SM: Had to let go of certain relationships and people. It's always hardest to let go of people. BM: If you had one piece of advice to someone just starting out, what would it be? SM: Just start, please! BM: Mhlekazi wami, thank you for your time and for sharing such an interesting journey with our readers in all the cardinal points of the world. You are truly an inspiration to many, stay blessed!
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Pulisec Trading and Projects operates independently and has its focus locally in the Vaal Triangle and it provides a comprehensive executive transport and shuttle service to our valued clients. The company is a 100% BEE Company that command all the facets of business locally, backed by a comprehensive professional service. In addition, we are trim and flexible enough to be able to offer services personally, to fine tune them to the precise needs of all the clients.
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Jam Fadge Civil Engineers (Pty) Ltd is a black woman owned multi-disciplinary company that delivers landmark projects. The company combines African roots - and a proud South African with an unwavering commitment to world-class safety and quality. It has been ignited by a need and gap for high level of quality and compliance to various standards during construction and maintenance workmanship amongst numerous, yet specific target areas in the civil engineering, drafting, project management, drawing interpretation, water works, building construction and electrical field.
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KLAT Solutions (Pty) Ltd was established in the year 2017 for partners with the purpose to contribute their skills and expertise to the growing Civil Engineering, Computer Systems, Electrical and Mechanical engagements in the industry. They have a vast of experience in their respective fields, which they gained under previous well known entities in the country, they have been part of the immense projects in the past, they have established KLAT Solutions in order to continue share their experience in the industry.
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Nitesky Holdings (Pty) Ltd was established early in 2017. Its team members has specialised in the manufacturing of steel works for almost 10 years. Our product line includes custom made gates, burglar proofs, balustrades (stainless and carbon steel), wall wardrobes, kitchen units, stair cases, handrails (stainless and carbon steel), custom made steel work, car ports (steel roof and shade nets), custom made steel structures, palisade fencing, fire places and braais, mobile kitchens and mobile toilets.
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WHAT THEY SAY BEHIND YOUR BACK... Elena Agaragimova, Career/Performance Consultant – UAE, Dubai
Greetings to all the readers of National Business Xposure all over the world, my name is Elena Agaragimova, we have met on the last edition. From this month’s edition I will be writing to you about different topics. I hope you will enjoy reading and hopefully gain something from them. Let's start with some basics. What is a personal brand? Personal brand is what you project into the world, how others view you, it is your motivation and aspirations, it is the way you communicate and your style, it is your ethics and values, and ultimately the different parts that make you “YOU”. It is not just what you do in your career, it is a combination of all these factors, as well as how you perceive the world and how to world perceives you.
By understanding your personal brand, you have a better idea of who you are and what you aim to achieve in your life and where to put your focus. You also understand which areas need improvement. Everything about you that anyone else could notice, By Elena Agaragimova encounter or perceive is part of your brand. It is important to be aware of your brand and mindful of what you put out into the world. Whether you like it or not, you have a brand and it is better to manage it then not.
TEST YOURSELF 2 STEPS TO GET YOU STARTED Can you answer the below questions? • • • •
Do you know what your personal brand is? Do you know how others perceive you? If not, you should ask. If people come to you for advice, what sort of advice do they typically look for? What do they consider you an expert in? What are your professional aspirations and mark you aim to make?
“Your brand is what other people say about you when you’re not in the room.” – Jeff Bezos, Amazon
If you can answer these questions, great, you are on the right path. If not, perhaps there is opportunity to work on your personal brand starting now! Why should you care about Personal Brand? People with strong brands are clear about who they are. They know and maximize their strengths. You can leverage your brand in your professional and personal lives.
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Internal: Self-assessment - understand who you are, what your passions are, personal brand is about being you, so be YOU. It is essential to keep it real and define your value proposition, leverage your strengths and ultimately be the best version of you that you can be. External: Now that you know who you are and what you aim to achieve, it is time to shift focus on how you wish others . to perceive you. You can start by asking people who know you: What is your brand in their eyes? Do people perceive you in a way that you want them to perceive you? Are you consistent in your brand when it comes to you personal and professional lives? If yes, great, keep working on it. If not, then it is time to re-introduce yourself with your improved brand. Feel free to reach out to continue conversation or for any questions.
the
Email elena@agarconsultancy.com Elena Agaragimova
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DECEMBER 2017
Our Construction Management (CM) team is closely involved in the planning and design phase and typically joins the project at the same time as the architect.
Danville Social Housing
We provide input on constructability, budget, and schedule, which reduces costs. During the construction phase, our full-time supervision team is on-site, monitoring work to assure compliance with specifications, budget and schedule.
We continually keep abreast with new developments in all fields of the construction industry Golden Gardens
Civil engineering works
Electrical engineering
Construction of roads
Storm water infrastructure
Bulk earthworks
Water and sanitation infrastructure
Affordable and subsidized house building works
Materials Procurement and Distribution
Capacity Building and Skills Training
Program and Project Management
Golden Gardens Road Works
The core business model of Gamont Housing SA is the servicing and building of low cost Housing within South Africa. Since 2004 Gamont Housing SA has completed in excess 100 000 units in the South African Housing industry. Projects range from RDP social housing to bigger Bonded Housing in disadvantaged communities.
Gamont Housing SA has experience in the following areas of Housing Development.
Peoples Housing Projects Essential construction services RDP housing Developments Community upgrades Bonded Housing Development Building of Schools Bridges, Dams & Roads Shopping Mall Developments
Storm Water
Office | +27 (0)16 421 5082 Fax
| +27 (0)16 421 5083
www.gamonthousing.co.za
Badirile Project
“ A multi-award winning and highly certified company � Since its inception Gamont Housing SA has been awarded numerous awards of excellence.
Best Developer in Gauteng in 2008 Best Priority Project Award (Provincial and National) in 2013
Govan Mbeki Awards in 2012
Govan Mbeki Awards in 2013
Govan Mbeki Awards in 2015 SA Construction Awards - Employer of the Year in 2016
Govan Mbeki Awards - Best Informal Settlement upgrading Project in 2016
www.gamonthousing.co.za
Fundamental Rules To Mastering The Game of Golf Malethola Matube
Londolozi Safari · Montagu Golf Course, George - South Africa
Progressive Women In Golf
The rules of golf are fundamental in mastering the game of golf which helps individuals to achieve personal mastery. In this edition we share the guide to 10 very important rules in golf written by Andy Roberts.
1. CLUBS IN YOUR BAG
6. UNPLAYABLE LIES
You're allowed to carry up to 14 (that’s FOURTEEN!) clubs in your bag during a competitive round. You may carry less but make sure you check the contents before you start and discard any additional ones - it can cost you penalty strokes for every hole you play. (Rule 4-4).The 2001 Open Championship final round overnight leader Ian Woosnam can tell you all about this rule after being deducted two strokes for having one club too many in his bag.
If your ball has come to rest in a position that you believe to be unplayable, you have three options. Either hit another ball from the point of your previous shot, drop a ball behind the unplayable lie (as far back as you wish keeping the original lie between you and the hole) or drop the ball within two club lengths either side of the unplayable lie. Each option incurs a one stroke penalty. (Rule 28)
2. PLAY WITHIN THE PARAMETERS OF THE TEE The first tee shot of a round is always daunting, even for seasoned golfers, so make sure you tee up between and behind the front of the appropriate markers - usually white for medal tees, yellow for men, red for ladies - and within two club lengths. With all the swing thoughts that go through the average player’s head, it can be easy to forget about these basic parameters. Penalty for teeing up the ball outside of them (you may take your stance outside if you prefer) is two shots in stroke play. (Rule 11) 3. AVOID PLAYING THE WRONG BALL Sounds blindingly obvious but unless you mark your ball before you start, there’s a danger - with so many golf balls similarly stamped - you may mistake yours for another player’s. Playing the wrong ball in match play could mean loss of hole in singles and will be a two stroke penalty in stroke play. To avoid such a penalty, then get marking your ball more clearly with distinctive personalised symbols. But if you’re unsure the ball - in the rough, for example - is yours, notify your playing partners, mark it carefully with a tee peg, lift but do not clean it (only to identify it) and replace in the identical spot you’re within your rights. (Rule 15-1). 4. GREEN RULINGS Once you have reached the green, there are a couple of key Rules of which you need to be aware. Once the ball comes to rest on the putting surface you may mark it with a coin, or disk, lift and clean it but remember to replace in the exact spot. You may repair any pitch marks - not just yours - other damage such as spike marks attached to the green but not on your line of putt, a playing partner’s putt, or an extension of it, before the completion of the hole. You can have the flagstick either attended at all times but the ball must not strike it. (Rule 17) 5. PLAY YOUR BALL AS IT LIES Always play your ball as it lies, wherever it comes to rest, unless the Rules allow you to do otherwise. Most common exemptions include the affect of ‘loose impediments’ - you can remove leaves, loose twigs, litter - or ‘obstructions’, such as man-made paths, drainage, sprinklers, from which you will receive free relief and be able to drop your ball within one club length at the nearest point of relief, no nearer the hole. (Rule 13-1)
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7. NO WAY BACK FROM OUT OF BOUNDS (OB)
Knowing what to do when your ball sails out of bounds is crucial to a beginner. A ball hit beyond the confines of the course (usually marked by white stakes) must be re-played from the original position adding a penalty of one stroke. The scorecard of any course should have its boundaries clearly marked or described. If you believe a shot has gone OB or into a water hazard always play a provisional and declare it. You have five minutes to search for it and if indeed it is lost you saved valuable time continuing with the provisional ball despite a one stroke penalty. If your original is subsequently found in bounds or dry within five minutes of the point of search you must continue with the original ball. (Rule 27-1b) 8. SEEKING ADVICE While it is one of the most sociable of sports, golf is a solitary game and this is reflected within the Rules. You cannot ask advice on club selection for example from anyone other than your team mate (if you are playing four ball or foursomes for example) or a caddie. Neither should you offer advice to opponents in competition. However, you may ask for information on the Rules, distances or positions of hazards or the flagstick. (Rule 8-1) 9. DEFINITION OF BALL STRIKING Striking the ball would seem like a matter of technique but it is also governed in part by the Rules. For instance, if you find yourself in a difficult lie with an awkward stance, you must strike the ball with the head of the club. You cannot spoon, scrape or flick it in a style that cannot be described as a ‘stroke’. A two-shot penalty in stroke play and loss of hole in singles match play will be the outcome. (Rule 14-1) 10. SCORE CORRECTLY At the end of a stroke play round make sure your card has been completed correctly - achieved by comparing scores you have marked on a playing partner’s card (you will have exchanged cards at the start of the round) with those he or she has recorded. Once you agree, the card must be signed by both parties as a correct record of each hole. Addition doesn’t necessarily have to be accurate but individual hole scores must tally. Incorrect scorecards, if lower scores are included, and unsigned ones will lead to disqualification. (Rule 6-6).
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DECEMBER 2017
ECO Indoor/Outdoor Kit 1 Kit Includes:
• 2.5 x 2.5 Graphic Wall • 2 x Directors Chairs • 2 x X Frame Banners • 1 foldable table and branded table cloth
Business Cards x500 • • • •
Double Sided Laminated 350gsm Matt Finishing
Media / Graphic Wall Banner 2,5 x 2,5m Complete Frame Printed Banner Bag
Teardrop / Pull Banner • 2x 850 x 2000mm Pull Up Banner • 2 x 3m Telescopic Flags • 2 x 3m Branded Pop-Up Banner • Bag
Vehicle Branding
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• 2.5 x 2.5 Graphic Banner Wall • 2 x Bar stools • 2 x X/Frame Banners • 1x Curved Promo Table
016 985 4095 081 322 5747
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YOUR NETASSET SCORE CARD By Morgen Moyo “Nobody can go back and start a new beginning, but anyone can start today and make a new ending.” Maria Robinson The year is about to come to a close and over the past months I have covered a number of issues relating to money. The question arises as to how you have related to money and more so how have you done financially during the year up to now.
Some among us are currently waiting for their examination results. In this column it is also time for your financial score card. I know that a lot of people do not like completing forms. I do hope that you will however spend a few minutes of your time to complete this score card to reveal the state of your financial health. There is a saying about a picture telling a thousand words. This may not be a picture but I can assure you that this exercise will assist you in a number of ways among which are the following; • • • • • •
It will It will It will It will It will It will
bring clarity about your assets show the state of your indebtedness assist you in developing strategies for improving your financial condition provide a launching pad as you create or improve your asset base give direction to your budgeting process provide a basis for your financial plan
It is possible that you may discover that your liabilities are pulling you down. This must not discourage you but instead face up to it and find strategies to start reducing or clearing some of your debts. This exercise may not tick all the boxes for some but I have personally used this tool and found it worthwhile and it has been a ‘driver’ as I continue seeking ways of growing my asset base. Without much ado let us get the figures talking to you! Turn to the following page and do your own assessment on the provided form. Book Resource: The Cashflow Quadrant – Robert T. Kiyosaki WWW.BUSINESSXPOSURE.CO.ZA
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DECEMBER 2017
STATEMENT OF PERSONAL ASSETS AND LIABILITIES ASSETS
CURRENT VALUE
OUTSTANDING LIABILITIES
CURRENT VALUE
OUTSTANDING LIABILITIES
CURRENT VALUE
OUTSTANDING LIABILITIES
CURRENT VALUE
OUTSTANDING LIABILITIES
CURRENT VALUE
OUTSTANDING LIABILITIES
Fixed Assets (Immovable Properties) 1. 2.
3. 4.
Stock Markets Investments (Shares & Unit Trust) 1. 2. 3. 4.
Unlisted Investments (Shares in Private Companies) 1. 2. 3. 4.
Motor Vehicles / Bikes / Trailers / Boats 1. 2. 3. 4.
Other Assets (Surrender Value on Life Policies) 1. 2. 3. 4.
OUTSTANDING LIABILITIES
Liabilities (Mortgage, Motor Vehicles, Loans, etc.)
TOTAL
R
Set Asset Value (Cuurent Value – Outstanding Liabilities)
R
R
THE LAUNCH OF THE INVEST By Dhivana Rajgopaul DURBAN STRATEGY
A
few days ago the Minister of Finance presented the medium-term DURBAN - The launch of the Invest Durban strategy took place on Friday at the Durban ICC.
This event took place less than a week after President Jacob Zuma launched the Invest SA One Stop Shop here in Durban. Members of the eThekwini Municipality, dignitaries and people from the business industry were present at the launch. eThekwini Mayor Zandile Gumede kicked off the speeches for the launch followed by George Bennet from the World Bank Group and Phillip Sithole, Acting Deputy City Manager.
“ We are working towards ensuring that more new investments are spread across the City, including our townships and rural areas � eThekwini Municipality, Mayor Zandile Gumede
This was followed by a panel discussion that was facilitated by Godfrey Mutizwa from CNBC Africa. The people on the panel were: 1. Sipho Nzuza, City Manager of Durban 2. Sherry Zalika Sykes, United States Consul General 3. George Bennet, World Bank Group 4. Michael Deighton, Managing Director: Tongaat Hulett Development. 5. Musa Makhunga, President: Durban Chamber of Commerce. eThekwini Mayor Zandile Gumede spoke about Invest Durban, she said, "We are of firm view that this meaningful initiative will improve our international business profile and accelerate investment promotion for the benefit for all in Durban". Phillip Sithole, Acting Durban City Manager said that the municipality has been in partnership with the National Treasury regarding Invest Durban. Sithole also highlighted the importance of cities in contributing to economic growth. He said, "Cities are agents of economic growth". George Bennet from the World Bank Group spoke about the purpose of municipalities like Durban. Bennet said, " The municipality is there to provide solutions to the problems and to provide assistance to investors". SOURCE: BUSINESS REPORT https://www.iol.co.za
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DECEMBER 2017
By Jacques Loots
Loots Attorneys An Admitted Attorney
In basic terms, Copyright is the right to prevent others from copying, or from using for commercial gain, that which belongs to you.
Yes, the Copyright Act 98 of 1978.
Copyright can be described as the statutory right which vests in the creator of an original work, recognised by the Copyright Act. The law of copyright currently protects the following categories of works literary, artistic and musical works, sound recordings, cinematographic films, computer programmes, radio and television broadcasts, satellite transmissions and published editions.
No, there is “no copyright in ideas”. The law cannot protect something as ephemeral and sometimes fleeting as an idea. However, Copyright protects the expression of an idea (in tangible format).
The categories of persons who are afforded copyright protection are defined in the Act and include foreign persons and incorporated bodies from member states of the Berne Convention. Copyright vests, in the original creator or copyright owner of a work, the right to control the use of his or her work by third parties and essentially prohibit the unauthorised reproduction or publication thereof, or the making of an adaptation of the work.
Copyright, unlike patent, design and trade mark rights is not protected by way of registration at a central registry – except in the case of cinematograph films (not compulsory but recommended). There are no prescribed formalities for the acquisition of copyright, as it vests automatically in the original creator. Copyright arises as you express your ideas on the page. Thus, your work is automatically protected. It is important to note that if the work created by you is copied, it would be possible for you to institute legal action against the perpetrator, however, the onus of proof would rest on you to prove that you are the owner of copyright.
• In the published edition or typographical arrangement on the page. Copyright in the published edition belongs to the publisher. Copyright in the published edition lasts for 50 years from date of publication. Even when copyright in the literary work has expired, copyright in the published edition may still subsist.
When Copyright expires, the work falls into the public domain, and may be freely used and exploited by anyone.
Intellectual property is a product of the intellect, or mind. Intellectual Property is a generic term used to refer collectively to intangible products such as patents, trademarks, copyright and designs are the four forms of intellectual property for example, you cannot copyright the name of a product but you can establish a trade mark in a product name. Whereas Copyright is the right to protect products of the intellect or mind from unauthorized usage.
Only the copyright owner may copy the work or authorise a third party to reproduce it in any manner or form; publish it; perform it in public; broadcast it; transmit it in a diffusion service; or adapt it. Any third party who performs any of these actions in respect of the work – without permission from the copyright owner – has infringed copyright.
In accordance with the Copyright Act, Copyright is not infringed by any fair dealing with a literary work for the purposes of the personal or private use of the work by the person making the copy. What is deemed to be ‘fair’ in any given situation will depend on the circumstances of that situation. The test for fair dealing is qualitative as well as quantitative.
Two separate but interlinked copyrights exist: • In respect of literary work, Copyright in the work usually belongs to the author (unless the author has assigned the Copyright to the publisher). In South Africa, the duration of copyright exists during the lifetime of the author, copyright exists for a further fifty years from the end of the year in which the author dies.
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DECEMBER 2017
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Call our business development manager to assist you with advertising your business or brand with us. 016 985 4095 Digital Magazine
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By Isaac Ndhlebe Coach & Mentor Providing feedback to staff or team is always tough, but if it’s “constructive,” you not only get the message across, but, build a more cohesive and capable team as a result.
When an incorrect behavior is not corrected with feedback, the staff member may incorporate it into his or her customer of colleague interactions unknowingly. It is highly desirable, when possible, to give corrective feedback before the situation occurs again. 2. ASK FOR SELF - ASSESSMENT
Do you remember when your parents told you to eat your veggies because they were good for you? Now that you’re an adult, you know they were right. Well, just as they were right from the beginning, I’m asking you to trust me when I tell you this: constructive feedback is the only way to learn and develop—both personally, professionally and entrepreneurially.
Beginning by asking the person for self-assessment involves them in the feedback process. It helps to promote an open atmosphere and dialogue between the person doing the coaching and the person being coached. Often the person is well aware of his or her own strengths and weaknesses. It is more effective to allow the person to voice opinions before providing your own assessment of performance.
That means, you as an entrepreneur or manager, have a responsibility to your staff to help them develop. That means, you have to give constructive feedback.
Through self-assessment, the person can gradually assume more responsibility for his or her own abilities and performance.
What is constructive feedback?
3. FOCUS ON SPECIFICS
First, I’ll tell you what it’s not.
When you focus on a specific correct or incorrect behavior, you remove the feedback from the sphere of personality differences and the other person will be more willing and able to change.
Constructive feedback is not criticism (which has a negative connotation because it is so often generalized and personal). Constructive feedback is not personal (e.g. you are lazy), but a targeted response to an individual’s action or behavior (e.g. you did not accomplish the task you agreed to complete) that is intended to help them learn, and is delivered from a place of respect. Constructive feedback is not “closed” but rather invites the individual receiving the feedback to shed light, share their perspective, or provide their response (e.g. can you see it differently?). Constructive feedback does not blame, but presents a collaborative approach to problem-solving (e.g. If we all want to complete this project successfully, task A needs to get done first). What support can the team offer to finish task A, so that everyone gets to contribute in the successful completion of the project? Why constructive feedback works
Constructive feedback enables us to give honest, “tough messages” to those with whom we work. However, instead of insulting, shutting-down others, or alienating those who receive the feedback, and thus lowering their morale and their resulting productivity, it motivates them to ask for help, and acknowledge a skill or competency deficiency, while feeling supported and respected. Two of the most important factors influencing employee retention/satisfaction are: “great boss,” and “feeling part of a team”. Constructive feedback, because it is delivered out of respect and a genuine desire for the individual to improve, accomplishes both. Providing feedback, in this way, enables you to build the competency and cohesiveness of your team, while effectively managing performance issues. It also enables you to remain respected, well liked, and overall, considered “ a great boss.”
For example, when providing corrective feedback: Do: “When you were talking to customer A, I noticed that you forgot to use his/ her name” Don’t: “You are not building rapport with the customer” When providing praise: Do: “When you spoke to customer X, I noticed that you used really good open and closed questioning techniques” Don’t: “You communicated well there.” 4. LIMIT FEEDBACK TO A FEW IMPORTANT POINTS Good coaches and communicators identify one or two critical areas and help the person address them one at a time. It is too hard to examine and try to change many aspects of behavior at one time. Restrict your feedback to one or two important points so that you do not overwhelm the other person with too many things to consider. 5. PROVIDE MORE PRAISE THAN CORRECTIVE FEEDBACK Positive reinforcement is one of the strongest factors in bringing about change. Unfortunately a lot of people always focus on the negative. When you give corrective feedback, remember to point out corrective behaviors first. This is as important as pointing out mistakes and areas that need improvement. And always end the conversation on a positive.
Principles of feedback
1. CHOOSE CORRECT TIMING FOR FEEDBACK
Perhaps we should pause here for this month’s edition. Have yourself a Merry Christmas and a highly successful New Year.
Praise is most effective when given as soon as possible after the behavior has occurred. Immediate feedback will help to reinforce a correct behavior and make it more likely to happen again. WWW.BUSINESSXPOSURE.CO.ZA
20
DECEMBER 2017
By Ryan Bubear Source: http://www.carmag.co.za
A
fter multiple teasers and the obligatory “online leak”, the new Mercedes-Benz CLS has finally been officially revealed at the Los Angeles Auto Show.
The Stuttgart-based automaker says this third-generation CLS is the first to feature its “new design idiom”, which is characterised by “clear contours and reduced lines”. But, thanks to its general shape, it clearly also stays true to the two generations that came before it. As with the E-Class on which it is based, the new CLS features plenty of technology handed down from the flagship S-Class, particularly when it comes to driving assistance systems. A new range of engines, comprising in-line six-cylinder and in-line four-cylinder units in diesel and petrol flavours, will be offered in the sleek four-door sedan. Initially, just a trio of 3,0-litre six-cylinder mills will be offered, with each sending their oomph to all four wheels. At launch, the line-up will thus kick off with the CLS 350d 4Matic, which possesses 210 kW and 600 N.m and is capable of a claimed 0100 km/h time of 5,7 seconds. The CLS 400d 4Matic, meanwhile, ups peak outputs to 250 kW and 700 N.m, which in turn cuts the claimed sprint time to 5,0 seconds. Lastly, the petrol-powered, electrified (with an integrated starter/generator and a 48-volt onboard electrical system) CLS 450 4Matic churns out 270 kW and 500 N.m, with an additional 16 kW and 250 N.m available via the mild hybrid system for “short periods”. This derivative sees off the obligatory sprint to three figures in a claimed 4,8 seconds. Inside, you’ll find illuminated air vents and an optional high-resolution widescreen cockpit display, featuring two 12,3-inch screens arranged beneath a shared, continuous glass cover. Mercedes says the seats were designed exclusively for the CLS, with the outer perches in the rear (the CLS is now a fiveseater, thanks to the addition of a small centre seat in the rear) bearing the same appearance as those in the front. Luggage capacity is a claimed 520 litres. The new CLS features a four-link front and a five-link rear suspension setup. Steel “comfort” suspension ships standard, while continuously adjustable damping is optional, as is air suspension. As we’ve come to expect from Mercedes-Benz, a feature-packed Edition 1 model (which you see pictured in the gallery above) will be available for around one year after the market launch.
WWW.BUSINESSXPOSURE.CO.ZA
21
DECEMBER 2017
WE’RE LOOKING FOR RESULTS-DRIVEN SALES AGENTS IN EACH PROVINCE BRILLIANT COMMISSION, WE GIVE YOU UNCAPPED EARNING POTENTIAL. BONUSES WHEN EXCEEDING TARGETS What we provide •
Full in-house product training
Responsibilities • • • • • • • • • •
Present, promote and sell products/services using solid arguments to prospective customers Perform cost-benefit and needs analysis of existing/potential customers to meet their needs Establish, develop and maintain positive business and customer relationships Reach out to customer leads through cold calling Expedite the resolution of customer problems and complaints to maximize satisfaction Achieve agreed upon sales targets and outcomes within schedule Analyze the territory/market’s potential, track sales and status reports Supply management with reports on customer needs, problems, interests and potential for new products. Keep abreast of best practices and promotional trends Continuously improve through feedback
Requirements • • • • • • •
Proven work experience as a Sales Representative Familiar with CRM practices along with ability to build productive business professional relationships Highly motivated and target driven with a proven track record in sales Excellent selling, communication and negotiation skills Prioritizing, time management and organizational skills Ability to create and deliver presentations tailored to the audience needs Relationship management skills and openness to feedback
Successful applicants must have the following: • • • • • •
Completed Matric or equivalent Relevant qualifications in sales will be essential Minimum 2 years work experience Fully bilingual in English and Afrikaans Clear criminal record Own car will be essential as well
Send your CV to vacancy@businessxposure.co.za or fax to 086 597 9601 WWW.BUSINESSXPOSURE.CO.ZA
22
DECEMBER 2017
Tickets Available | www.sowetotheatre.com
Africa is a mosaic of colours, crafts and cultures. The best way to capture and celebrate these elements is through the art of literature. The Abantu Book Festival is now one of the hottest events of the year for African writers and the readers that value their style and approach to the power of the written word. This festival is held in the vibrant, historically significant township of Soweto, just outside Johannesburg. It is designed to acknowledge and hail the incredibly diverse literary heritage of this continent. Although the Abantu Book Festival has its focus on novels (both fact and fiction), there is also a generous portion of it dedicated to poetry performances, musical acts, workshops that deal with various aspects of writing and publishing, panel discussions, and film screenings. This makes it an exciting hub of cultural and literary activity for local South Africans and those from further afield that appreciate the wealth that words impart. A massive feature of the Abantu Book Festival is the participation of a number of renowned poets, authors, playwrights, scholars, actors, readers, biographers and more. These ones descend from all corners of the African continent and transform the dynamic township of Soweto into a literary village.
The impressive guest list includes Zakes Mda, Tsitsi Dangarembga, Zubeida Jaffer, Gcina Mhlope, Grace Musila, Kopano Matlwa, Ayobami Adebayo, Keorapetse Kgositsile, Mandla Langa, Shubnum Khan, Sisonke Msimang, Zethu Matebeni, Redi Tlhabi, Pumla Dineo Gqola, and many others. The opening event with take place on Thursday, 7 December at the Eyethu Lifestyle Centre in Mofolo, hosted by Lebo Mashile, with opening remarks by Mgqolozana, a poetry performance by Mthunzikazi Mbungwana, and a keynote address by Tsitsi Dangarembga. Source: www.abantubookfestival.co.za
Source: Mikono Expo Group https://http://www.foodanddrinks.mikonoexpogroup.com