KRISTIE KAHLER
Women make the final buying decision for ...
93 65 80 % % % 92 89 91 %
%
%
of food purchases
of new car purchases
of health care purchases
of holiday purchases
of bank accounts
of home purchases
80
In fact, women control up to
%
of household spend
Statistics sourced from Boston Consulting Group website from a 2009 study
So it makes sense to advertise in a female targeted magazine!