WELCOME
NEXT GENERATION THE
ISSUE
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elcome to March – 2017 is ticking along at fast pace, term one is well underway and the school holidays will be upon us before we know it! What better time to focus on the next generation and the incredible things our younger community members are achieving? I’m taking great interest this year in the marketing efforts of our local schools, as I have discovered I need to apply now to secure a place for my son’s first year of prep in 2018. There are a plethora of options for my son, deciding which educational environment will be best for him at such a young age is a daunting task, but with such fantastic opportunities open to us I know he will thrive. And then there are after the school activities – when my colleagues with older children joke about being a taxi at the service of their children’s social lives and sporting engagements I secretly revel in the fact my own social life still commands the greatest use of my car. I can see the tide is about to turn though as my son is now showing interests in drama, swimming, martial arts, running, dance, surfing (maybe there is a class that combines these all into one fun-tastic, aerobic, aquatic, musical academy?) And again, the variety of options for after-school activities on the Sunshine Coast are mind-blowing, now comes the hardest part – choosing!
ON THE COVER
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GENERAL MANAGER
Daring to dream big
All eyes are on our next generation, but it’s the educators at Nambour Christian College who are truly shaping their future
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The opportunistic entrepreneur
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Leading by example
Get in touch with Kara generalmanager@profilemag.com.au
At 22 years old, Daniel Proctor went from stocking supermarket shelves to brokering deals with Australia’s leading companies
MAREE MCGRATH: A secretary (these days it’s called a PA!)
NICOLE FUGE: A television journalist
CASEY WINEFIELD: An air hostess
Internationally-renowned business coach Bruce Campbell teaches kids lessons more valuable than an MBA
ANNE LUXFORD: Part of a fun family
JOHANNA JENSEN-BROWN: My Mum
TAYLA ARTHUR: An Irish dancer or a doctor
TARA LEE MURPHY: A ballerina
WADE FUGE: An SAS sniper
INGRID NELSON: A musical theatre performer
THE PROFILE TEAM SHARE WHAT THEY WANTED TO BE WHEN THEY GREW UP ... KARA DE SCHOT: A teacher or just someone famous
CHELSEA BARNARD: An artist
KRISTEN SHIELDS: A midwife
TARA KING: Kylie Minogue on stage with all the sparkle and feathers!
H
i everyone and welcome to the Next Generation issue of Profile. It’s such an exciting time for the youth of today, there are so many opportunities on offer to them, the world really is their oyster and they are reaching goals even my generation could only have dreamed of at such a young age. It’s so important our children are nurtured early on to reach for the stars and follow their dreams and it’s not until they start school that you realise it really does take a village to raise a child and the school they attend plays a key role in shaping their future. We are fortunate to have a plethora of great schools on the Sunshine Coast and Nambour Christian College at Woombye is no exception. We go inside the innovative school to discover how their ethos behind fostering the unique talents of each child is preparing their students for a big future. Whether it’s the arts, business, agriculture or hospitality at their new state-of-the-art catering centre, the progressive school is at the cutting edge when it comes to offering students the very best chance at success. We also shine the spotlight on some of the Sunshine Coast’s brightest including 22-year-old local Daniel Proctor, who went from stacking supermarket shelves to brokering deals with some of Australia’s leading companies and Nicole Fuge chats with 21-year-old Jess Thoms, who has embraced the next phase of the business revolution by creating chatbots to engage with her client’s customers and drive their marketing campaigns – extraordinary! I catch up with 25-year-old What the Fox Designer Naomi Fenn about her impending trip of a lifetime where she will continue to work for her employer while travelling the world for the next 12 months, plus we introduce you to Nicole PedersenMcKinnon who is teaching the importance of money smarts to the youth of today and revered business coach Bruce Campbell shares his passion for training the next generation of entrepreneurs. Talk about a great read! Don’t miss our special education feature where you will discover the very latest advice from the experts on everything from early learning through to the tertiary years. Until next time, here’s to the next generation!
Ingrid xx
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Talk to us! PHOTO OF THE MONTH @christiefischernutrition enjoys a smoothie bowl and her “fav mag on the Coast”. Show us your ‘Profile’ by tagging @profilemagazine and #profilemagazine
LETTER OF THE MONTH I have really enjoyed reading the February issue of Profile! I found the seven year itch article very interesting! I love the quote, “It’s not a lack of love but a lack of friendship that makes unhappy marriages.” I personally feel very strongly about this and believe you should marry your best friend! I loved reading about designer Erin Clare and the gorgeous wedding dresses she creates. I must also admit my husband enjoyed the wedding singer article as he is a musician who loves acoustic guitar. My husband and I are hoping to buy a home in the next few years so the articles on property ownership and paying off your home, as well as seven things about money were a really great and informative read. I also thought all the wedding information and advertisements were lovely to look at – I LOVE everything wedding! I could actually go on and on about how much I enjoyed this issue of Profile! So thank you so much for such an enjoyable magazine. - Lisa Field
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Colours, textures and patterns inspired by nature for a fresh look
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66 REGULARS 03
welcome
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socials
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people daniel proctor
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view nicole pedersenmckinnon
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future kyle bridgwood
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editor’s note
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let’s chat
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cover story nambour christian college
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competitions
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the last word isaiah firebrace
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BUSINESS + REAL ESTATE 46
business bruce campbell
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in focus
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business feature jess thoms
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mayoral column
LIFESTYLE 62
the style edit johanna jensen-brown
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fashion feature jayden english
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fashion
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health
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beauty
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home
GOURMET + CULTURE 80
the gourmet edit nicole fuge
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ladies at lunch
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gourmet feature shane hepburn
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foodie trail
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culture feature lynne bradley
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events
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travel
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76 Warm autumn tones for the home, perfect for the change of season
culture reviews
23 Find out what topics are trending in our special education feature profilemagazine
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SOCIALS
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PROFILE MAGAZINE FEBRUARY ISSUE LAUNCH Love was in the air at the launch of Profile Magazine’s February edition on 1 February. Guests networked with ease while enjoying the delicious canapés and drinks on the waterfront at SEE Restaurant, Mooloolaba.
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Join our next Profile Magazine launch eve nt to meet 100+ local bu siness owners and influenc ers. Book your tickets at profilemag.com.au
Photos: Tara Murphy 4
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PROFILE MAGAZINE AND THINK BUSINESS MAGAZINE NOVEMBER LAUNCH 1. JANA KRUGER, MARIANA THOMPSON, ALAN THOMPSON AND SAM KRUGER 2. AMY KLOPSCH AND MARILYN CRYSTELLE 3. ALAIN SAUVAGE, JIM GOULTON, KATHY SAUVAGE AND SANDRA GOULTON 4. MANDY WARD AND KATE BROWN 5. MELISSA HIRNING AND TRACEY GRILLS BETTER BUSINESS BREAKFAST 6. LYNNE ADAMS, DAVID HODGSON AND JULIE ELLENBERGER 7.DEBBIE GORSH, PAUL MALIA AND JOANNE MANNING 8. JUDI JOHNSON, CRAIG THOMSON AND JENNY VAN LEUWEN 9. NANTHA LINGAM AND BRUCE SARGENT
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SMART LUNCH CLUBS The Caloundra Chamber of Commerce and their members enjoyed an exclusive Valentine’s Day luncheon at Breakfree Grand Pacific on Tuesday, 14 February, where they were treated to an inspirational afternoon of networking and friendly fun, with a guest speaker, Sue Parker from DARE group. Photos: Brian Rogers Photographic
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SOLBAR OPEN MIC NIGHT Solbar was packed to the brim with patrons seeking to witness great local talent on Wednesday, 15 February. Dozens of performers from all genres took to the stage to showcase their skills in what was a great night of entertainment for all. Photos: Cynthia Lee 4
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march 2017
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LET’S CHAT 8
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MOBILE PHONE
1973
1962
1962
1926
1901
1876
1832
RADIO
1792
550BC
POSTAL SERVICE
THE INTERNET
APPLE IPHONE
SNAPCHAT
2012
NETFLIX
2010
TELEVISION
COMPUTER
YOUTUBE
MOBILE PHONE WITH SOFTWARE APPLICATIONS
1996
THE TELEPHONE
“You never truly REALISE how much you rely on TECHNOLOGY until it’s not there anymore.”
2007
TELEGRAPH
These days laptops and tablets are on the list of back-to-school supplies, and blackboards and whiteboards have become obsolete – which makes me feel a little sorry for today’s youth, it was quite fun having to clean the blackboard dusters, clapping them
1997
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was out to breakfast with a friend of mine recently, and as she was ordering her meal at the counter, her young daughter started videoing the goings on and throwing in commentary for good measure, producing a pseudo-documentary of our gathering. As I watched her navigate her way around her mum’s smartphone I was utterly amazed at her competence – I was witnessing the beginnings of the next generation, one immersed in technology and knowing its function as if it were an extension of themselves.
1994
Does anyone else play on their phone while watching television? Talk about modern-day multi tasking. And when you’re out and about, take note of people on their phones, engrossed in communication with others, yet ignoring the company of who they’re with. I’m guilty of that one on occasion too. Is it time to switch off?
KING
2006
WORDS NICOLE FUGE
2005
computers are
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Something for
everyone.
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together as plumes of coloured smoke wafted into the air. Computers and technology are an integral part of our lives whether we choose to accept it or not (with the exception of one elderly gentleman I know in Caloundra who refuses to own a computer and continues to handwrite all communication with his trusty pen and paper), and they will continue to shape our existence, making it ‘easier’. You never truly realise how much you rely on technology until it’s not there anymore. A few years ago I was at Rainbow Beach when a cyclone hit Queensland and all power was lost, phone towers were down, even the ATMs and eftpos machines failed, which meant good old fashioned cash was used for essentials only.
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“These days laptops and tablets are on the list of BACK-TO-SCHOOL supplies, and blackboards and whiteboards have become OBSOLETE.” But mobile phones are the biggest time consuming culprit – scrolling the internet or checking notifications is often the last thing we do when we go to bed and the first thing we do when we wake up in the morning. And while I’m grateful for the ease it brings to my life (do you ever remember a time when we actually used our brains instead of Googling the answer?) I think I need a detox – I’ve heard it’s incredibly liberating to switch off and enjoy life.
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march 2017
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PEOPLE
THE
OPPORTUNISTIC
entrepreneur WORDS SAMANTHA COSTIN PHOTOS JAN STRANDSTRÖM PHOTOGRAPHY
CEO of one of Queensland’s most successful new businesses and only 22 years of age, Daniel Proctor, was never going to settle for an ordinary working life. With ‘hometowns’ all over the world and entrepreneurial blood pulsating through his veins, drive and enguinuity took this young man from stocking supermarket shelves to brokering deals with Australia’s leading companies.
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DANIEL PROCTOR
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blonde-haired, blue-eyed British boy running around Spanish streets, Daniel Proctor was never one to blend in. His father, David, was an extremely successful businessman, his mother a renowned dentist. Both, were constantly seeking new opportunities which lead them across the globe and found the Proctor family residing in numerous cities across three different continents, with young Daniel in tow. “I learnt to adapt, to change really, really quickly,” Daniel laughs, as he reminisces about his ever-shifting childhood, “Most people, they get really stressed out about something, which is completely valid, for example, a business fails and falls flat. But I wouldn’t worry too much, I’ll just be like, ‘Okay, time to try something else’.” The carefree attitude, mixed with complete determination and drive is what makes Daniel one of the Sunshine Coast’s most fascinating businessmen. He looks for opportunity in every circumstance, a mindset that was instilled in him from his father at an early age. “My dad will talk to anyone and sell anything to anyone. He literally does not care who it is. He goes with the ‘Don’t ask, don’t get’ attitude and he most definitely passed that onto me,” he says. “Whenever we travel, I always ask for free upgrades and stuff like that. We don’t always get it, but sometimes we do and it’s only because we ask, it’s a good habit to develop.” After graduating from Saint Andrew’s Anglican College, Daniel ventured to Brisbane where he worked three jobs, one of which was running his own iPhone repair business. profilemag.com.au
“Our house was on the side of a main road in Brisbane, and every day I finished school, I had five or more people waiting for a repair, it was all run through word of mouth.” At the time, he was studying aviation with his childhood dream of becoming a pilot at the forefront of his mind. “I always loved flying, probably because I travelled all the time as a kid,” he laughs, “I wanted to be a pilot and even if I couldn’t do that, I knew I wanted to be in that industry in some way. I started studying aircraft engineering.” The dream was in sight and despite massive changes to the aviation industry, Daniel secured a position in rural Western Australia. A heartbreaking diagnosis, however, changed everything. “My dad was diagnosed with prostate cancer and given three years to live, so I didn’t take the job. It made sense to stay here and be close to him,” he says, revealing his father is still fighting for his life. “I had incredibly mixed feelings when the diagnosis came. I’ve often wondered if I was doing the right thing, or whether I should be spending more time with him. But he won’t let me quit, he’s always pushing me to do more. “I was really sad initially and every day was tough, but all you can do is push forward because you can’t change those circumstances.” From the desire to stay close to home, the Student Wow Card was born.
PEOPLE
“I was looking at investment properties and the option to buy a unit in the Varsity apartments came up. I floated that idea past my parents, they decided to buy one and I moved in.” Daniel wasn’t studying at the time, but being surrounded by university students his masterful eye saw opportunity at his fingertips. “I met up with my dad at a bar in Noosa and we sat and went through all the different ways we could utilise this target market. I was still doing iPhone repairs from my room at Varsity, but I knew there was more to tap into,” he says. “We decided on a discount card because there wasn’t one in the Brisbane and Sunshine Coast area. We’re now the biggest in Queensland. It’s such a simple concept and it makes money.” David Proctor, Daniel’s father, took to the streets, doorknocking local businesses, offering partnerships with the discount card. When big brand names such as Boost, Dominos and Subway agreed to participate, the business took off. “We launched at O-Week in 2014 and we found a lot of people liked the idea. We started getting partnerships with Hot91 and the Innovation Centre, where our offices are based.” More than 25,000 students are now using the card and the company engages upwards of 40,000 on their numerous online platforms. For Daniel, it’s so much more than just a business, it’s an avenue through which he’s experiencing some of the best moments of his life.
“We decided on a DISCOUNT CARD because there wasn’t one in the Brisbane and Sunshine Coast area. We’re now the BIGGEST in Queensland. It’s such a simple concept and it makes money.”
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PEOPLE
“Because of the high volume of international students that come here, we decided to start doing tours. The tour operators don’t pick up from the University of the Sunshine Coast, so we decided to start our own tours,” Daniel’s opportunistic attitude makes the most of another avenue. “We do group tours, which I host. We take students to Fraser Island, the Great Barrier Reef and down to Byron Bay,” he says with the sense of adventure gleaming in his eyes. “My partner is a tour guide and she’s pretty great at it, so we go on those adventures together.” Daniel’s partner, Dorthea, works alongside him as the company’s Chief Operating Officer. The pair met at a university house party and spent numerous months as friends, before Daniel offered Dorthea an internship. “She was an international student studying graphic design, she’s from Denmark.” Daniel says, “It turned out she was actually looking for an internship and I needed a graphic designer, because at that stage I was just trying to do it myself. She’s knows a whole lot more about it than I do, so it really was a massive help.” Three months into the internship, Dorthea confessed her crush to the young entrepreneur and the two began a relationship that was both romantic and professional. A relationship that has seen them launch two more businesses and grow Student Wow Card to its strongest point. “There’s no friendship in business they say, and it can be true and working with a partner can be difficult, but you have to choose to work around it. We switch it off when we come to work. Work is work and our relationship is our relationship, we make sure we keep that balance and it seems to be working for us.” With a high demand on design and printed goods from his advertising partners, Daniel and Dorthea noticed another opportunity to make their business mark on the world. Together they launched, a web and graphic design company specialising in social media and search engine optimisation; and a printing company. “I’m only 22, so it’s a bit ridiculous,” Daniel laughs, aware that his business antics aren’t the norm for someone so young. “I often think, ‘What am I doing!’ but, then again, if I’m going to do this at any age, why not now? Why wait until I’m 40, probably have kids and a lot more responsibility? I’d rather do it while I have a little bit more time on my hands.”
“It’s all a game at the end of the day, that’s how I see it. I see life as a GAME.”
Time that Daniel plans to spend well. He is developing a new app to accompany the discount card. “The app is great. It tells you where the discounts are; you can check in and use points. We’re evolving it so you can link your Apple pay and android pay to it,” Daniel says. “We’re also incorporating GPS so that as you drive you’ll receive notifications of discounts as you pass by them. The average student can save more than $1000 a year using the card, so we want to help them find places to use it.” Business is in his blood and with the long term plan of returning to Europe with his partner, Daniel’s opportunistic, entrepreneurial mindset is set to continue succeeding. “I’ll still be a business owner in my 40s. I’d like to open something more relaxed, like a cafe where my kids can grow up and work alongside me,” he says, his mind always contemplating his next move. “It’s all a game at the end of the day, that’s how I see it. I see life as a game.” A game that for Daniel, is only just beginning. 12
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march 2017
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VIEW
the
RIGHT start WORDS INGRID NELSON PHOTOS NICOLA HOLLAND PHOTOGRAPHY
When it comes to teaching our next generation how to be money smart, revered finance journalist and educator Nicole Pedersen-McKinnon says the younger the better. With only four-in-10 students even passing her basic financial literacy test, Nicole says high school is the crucial time for today’s youth to adopt the right attitude to money.
“E
arly money mistakes can often condemn young adults to a lifetime of debt and insecurity,” says Nicole Pedersen-McKinnon. “The fact is 50,000 Queensland high school students were unleashed into the world a few months ago and while they probably know more algebra and Shakespeare than just about any of us at the moment, their real world money smarts are worryingly lacking. “Basic money smarts, and we’re not talking about anything too sophisticated here, promotes a future with options
and opportunities.” Nicole’s passion stems from two decades in finance journalism and education. The Buderim-based mother-of-two has an impressive career behind her including launching and editing the Australian Financial Review’s Smart Investor, editing for the UK’s Financial Times and writing Fairfax’s highly popular Money Mentor column for more than a decade. Here in Queensland, you’ve most likely caught her sharing money tips on radio and television with regular segments on Channel 7’s The Morning Show, Daily Edition, Sunrise, Today Tonight and Channel 9’s A Current Affair.
“You could say finance chose me, I was lucky enough to get my first job as a finance journalist, I just took to it and from there decided to complete all my finance qualifications, which I hold in the UK and Australia,” says Nicole, who proceeded to win the top award for finance journalism in both countries. “I’ve been investing in the share market since I was 18 years old and I grew up in a family where we always talked about how we were going to save and secure the future and how the house was going to be repaid. Money was on the menu, we talked about it over the dinner table. “All of my experiences over the past two decades and everything I have seen made me realise we are leaving it too late to teach money and financial health and wellbeing to our youth. It’s one of the key determinants on how happy your life is going to be, and it’s not even about whether you are rich, it’s about being financially secure so you have options and choice. “My presenting and filming work with the likes of Paul Clithero, Ross Greenwood and Noel Whittaker really showed me that university was too late to learn how to be money smart.” In an effort to establish a baseline for financial literacy in Australian schools, Nicole created a test for students comprised of 10 basic questions they need to know the answers to when they leave the school gates for the last time and the results were
NICOLE PEDERSEN-MCKINNON WITH HER FAMILY
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alarming to say the least. “So far the average mark is a fail,” says Nicole. “Only one out of every 500 have scored 10 out of 10, which is very worrying. “High school is the pivotal patterning point for adopting the appropriate attitudes to money. That’s when kids get their first jobs and their first pays. “Unfortunately teachers are so flat out teaching what they have to get through in the school curriculum there is no time left to teach kids about money,” she says. “But by using this data, I will be able to see where the holes are in the knowledge and where they need help with real world education, which can help them avoid some of the pitfalls in the future.” In today’s digital age, Nicole says high school students are even more at risk of being targeted by clever marketing and advertising campaigns aimed directly at school leavers. “It’s more difficult for young people nowadays than it was in previous generations, and not just because physical money barely exists,” says Nicole. “Parents and students need to know that graduating students are fair game. They are the untapped market for marketers through the explosion of fintech (financial technology). “Here we have these incredibly tech savvy young people without the financial smarts to navigate this fintech industry that is targeting them big style. That’s why it’s even more important they are taught money smarts before they leave school.” Credit card debt is the number one pitfall for young school leavers, and with recent changes to the Australian Credit Card reporting system, it’s more important than ever that young people are aware of the dangers. “There is nothing wrong with using a credit card when it’s used correctly and paid in full by the due date and it is still a good strategy for young people to get a credit card to establish a credit history, but they have to be more careful than ever it doesn’t wreck their rating,” says Nicole. “To young school leavers, a credit card can be a bit like a fairytale, you just flash this bit of plastic and bag the goods. They often don’t realise the evil bill is going to come in a month’s time and perhaps that bill is going to grow and grow and take them 10 years to repay. “Changes to our credit reporting system to make it more like the U.S. means your
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every money move is captured, warts and all, and could really hurt your chances of getting credit in the future, I call it the nude money selfie. Young people can sabotage their credit card rating very early on and end up paying a higher rate of interest, or even getting black-listed. I teach them it’s vital they present themselves in the best possible light from the very beginning.” Nicole’s wealth of knowledge, combined with her passion to see young Australians with better financial literacy led her to develop Smart Money Start last year, a multimedia financial literacy presentation aimed at Years 9 to 12.
“We are leaving it TOO LATE to teach money and financial health and wellbeing to our YOUTH.” After just 12 months, her presentation and teaching advice has already been featured on the cover of The Sunday Age and Sydney Morning Herald Money sections, and on Fairfax websites all over the country. She has been selected to be an official ambassador and presenter for ASIC money smart education week and was MC at a Parliamentary breakfast at Parliament House in Canberra last month to highlight the importance of financial literacy. “It’s an all-singing all-dancing presentation,” says Nicole. “I showcase my television segments, I have an app, I have goal forecasting tools to show them how much they need to save to get to schoolies, to afford a car, to afford a holiday and I’m thrilled to say that schools all over the country are now embracing it.”
And her message is striking a chord with students when they discover just how much they can save by following a few basic rules. “Albert Einstein said that compound interest was the eighth wonder of the world – he or she who understands it earns it, he or she who doesn’t pays it. This Theory of Relative Worth, as I call it, was an amazing revelation,” says Nicole. “When I tell kids that if they start saving $6 a day, at 8 per cent return (which is the share market average) they will be a millionaire by 60, their eyes light up. “But what really gets their attention is $900,000 of that is earnings, or free money; only $100,000 comes out of their pocket. “The one thing that these guys have on their side is time and if they use that smartly, to its full advantage, they can easily create the life they dream of.”
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FUTURE
Rio
THE ROAD TO
WORDS SAMANTHA COSTIN PHOTOS JAN STRANDSTRÖM PHOTOGRAPHY AND CONTRIBUTED
Kyle Bridgwood spent five years with the Australian Defence Force, before a cycling accident changed the course of his life and saw him return from the Rio Games 2016 with two silver medals to his name and one awe inspiring story.
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KYLE BRIDGWOOD
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s an enthusiastic 18-year-old, sitting on a bus enroute to Kapooka, Kyle Bridgwood was about to embark on an intense three months of recruitment training with the Australian Army. “I like to have a laugh, especially when a situation is serious,” Kyle chuckles, “There was a sergeant on the bus who was being extremely serious. I giggled, and well, let’s just say I got in big trouble. That was in my first couple of hours and it pretty much knocked me into line straight away.” Initially endeavouring to pursue an electrical trade within the military, Kyle soon found his path altering. He briefly considered becoming a driver of one of the army’s light armoured vehicles, before eventually accepting a position in operations supply at Lavarack Barracks, in Townsville. “While I was in Townsville, I bought a bike simply because I wanted to get into riding. I made heaps of friends and just found out that I was good at it,” Kyle reminisces on the early days when he cycled purely to socialise. “It never really occurred to me that I’d be in the Olympics or anything like that and at that stage of my life I certainly wasn’t considering the Paralympics.” In the early hours of 15 July, 2011, five years after joining the army, everything changed. profilemag.com.au
“I was on Queens Road. I don’t know what I was doing there, no one ever rides on Queens Road,” Kyle says. “I was 15km into a 20km time trial, I took a u-turn and that’s where my memory goes blank.” Kyle had collided head on with a delivery van. “I don’t even remember the impact, I don’t remember turning around on that road. I literally have no memory of anything,” he says, “I simply remember riding.” The accident severed his patella, almost resulting in the loss of his left leg. The tendons in both wrists were sliced; he broke his neck and back and perforated his bowel. A few years later, Kyle also discovered he had acquired a brain injury that affected his fine motor control and balance. “I didn’t see it as bad, possibly because of the medication I was on,” he chuckles slightly before turning serious, “I just came to the realisation very quickly that there was nothing I could have done about it. That is what has happened. I couldn’t rewind it, so I simply had to deal with it.” Adopting that attitude early on, Kyle defied medical predictions and was back riding four months on from his accident. A rapid recovery he attributes to the care offered due to his employment with the Defence Force. march 2017
FUTURE
“I can’t even explain how I felt in that MOMENT, standing on the podium, representing AUSTRALIA.”
“I absolutely believe that if it wasn’t for them I would never have recovered to the same extent that I did. They were unbelievable.” Kyle continued to pursue his cycling passion, competed in the Wounded Warrior Trials in the United States and discovered that his altered physique could mean he qualified for a paracycling classification. “I met a guy who was in the navy who suggested I get classified,” he says, “that’s where it all started. I had no idea that I could be classified prior to that.” After being medically discharged from the army, Kyle went on to win gold for cycling at the 2015 World Championships in Italy. It was then, that selection for the Rio Paralympics team became a possibility. “I started training for it before they even released the teams,” he says, “When they finally released it and my name was on it, well I would have to say it was probably one of the highlights of my entire life.” A highlight, that was quickly overshadowed, when the Sunshine Coast-based paracyclist claimed two silver medals in Rio. “I can’t even explain how I felt in that moment, standing on the podium, representing Australia.”
Kyle’s eyes are alight as he thinks back to that life-defining moment, “I was blown away, just trying to take it all in. The atmosphere was incredible, realising where I was, was super incredible, and having my family there in that moment was just absolutely surreal.” Having been named University of the Sunshine Coast’s Sportsperson of the Year for the second time in a row, Kyle is now set to embark on a new journey as a primary school educator. “I’m actually so excited to study. It’s taken me a long time to figure out what I was going to do after leaving the army. “I did get a little lost. Cycling is exciting, but now I want to pursue something that will make me happy long term.” From an 18-year-old kid with a military dream to a paralympian with multiple medals to his name, Kyle Bridgwood isn’t ready to put away his bike just yet. While he may be studying for the next 18 months, his sights are set on another podium finish at Tokyo 2020. “I’m definitely going for gold this time.”
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COVER STORY
DARING TO
DREAM BIG WORDS TAYLA ARTHUR PHOTOS PAULA BRENNAN, JAN STRANDSTRÖM PHOTOGRAPHY AND CONTRIBUTED
When it comes to our country’s next generation of leaders and industry experts, it’s the educators dedicated to passing on their knowledge who are truly shaping the future. Tayla Arthur chats to head of college Bruce Campbell to find out how Nambour Christian College’s unique approach is inspiring the Sunshine Coast’s youth to achieve their dreams. BRUCE CAMPBELL
“W
hat do you want to be when you grow up?” It’s a question every one of us remembers being asked at some point during our youth. For some, the idea of deciding on something that far ahead is too daunting. Twelve-year-old Chloe falls into this category. “I don’t know yet,” she says thoughtfully, but her eyes light up as she tells me about her love of dance. Some change their vision depending on what they think is cool at the time. “I’m going to be a surfer! Or maybe a skater!” Eight-year-old Makaha excitedly tells me, even though he’s currently dressed as a farmer for our photo shoot. Then there are those who are set in their
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decision, determined to make it happen. “I want to be a watchmaker,” our young ‘business man’ says confidently, explaining his fascination with their mechanics. That’s the beautiful thing about childhood – the world is your oyster, and with the right education behind you, anything is possible. Nambour Christian College has been championing this concept since it opened in 1980, led for the majority of that time by Bruce Campbell, and prides itself on fostering each individual student’s unique talents and passions in order to help them achieve their dreams. Bruce has been the head of college for NCC since 1991, and under his active influence, this independent school has grown and flourished to become one of the Sunshine Coast’s most
respected and sought after names in education. But Bruce’s service to the school actually spans back 30 years and is built upon surprisingly humble beginnings. Bruce began his teaching career in Brisbane in 1972, followed by country service in western Queensland. In 1976, Bruce was transferred to the Sunshine Coast and after taking long service leave, resigned 10 years into his career to pursue his dream of farming. During what turned out to be an eight-year hiatus, Bruce and his family worked on a large dairy farm and bought a milk run, before growing tired of early morning starts. It was with this in mind that Bruce decided to find a job that would allow him to spend more time with his family – a decision that led him to NCC, initially as the janitor. profilemagazine
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“If students are looking to go into that INDUSTRY, they’ve got to work with the STATE-OFTHE-ART equipment here at school.”
“I started as the cleaner in 1986 and I was chatting to the principal at the time when I was cleaning the toilets one day, and he said, ‘I’ve got a problem’,” says Bruce. “He said, ‘I can’t find a teacher for the manual arts class’, and I said, ‘Well, I’m not a manual arts teacher, but I did all those subjects at school, come from a building family and built my own house, so I could probably help you out if you need a hand for a while’. “After six months I decided I’d better give up cleaning because I was getting up at 4am to clean and then teaching, and at the end of my first year I was appointed deputy principal.” Bruce spent four years as deputy before being promoted to principal, and has been leading the prestigious school ever since. Under Bruce’s enthusiastic guidance, NCC’s numbers have exploded from the 36 pupils that attended its first year to the 1140 students currently in attendance. While Bruce credits the wholesome Christian values that form what is undeniably a strong foundation
for the school as the reason behind the rise, along with ‘having the right people’ by his side, it is his ability to take the risks of introducing innovative ideas that has truly set this school apart from any other on the Sunshine Coast. “I’m never satisfied,” explains Bruce.
“I’m one of those people who always thinks, ‘We can do this better – there’s more we can do and there are more opportunities we can give our students’. And that just drives me to look into other things and branch into new areas. “Today, more than ever, we’ve got to give students every opportunity we can. It’s a different world out there and they need to be able to walk out of here as confident young men and women, and to do that, we need to provide them with a very broad range of experiences, whether it’s here on campus through some of our excellent programs, or whether it’s going beyond school borders.”
TAYLOR WEARS CHEF OUTFIT AVAILABLE FROM KING OF KNIVES AT SUNSHINE PLAZA. SHOES ARE HER OWN. ISAAC WEARS FRED BRACKS SHIRT $49.95, VEST $54.95, JACKET $89.95, PANTS $49.95 AND TIE $14.95, ALL AVAILABLE FROM MYER SUNSHINE PLAZA. SHOES ARE HIS OWN. CHLOE WEARS HER OWN BALLET COSTUME. MAKAHA WEARS BAUHAUS JEANS IN INDIGO $44.95, FRED BRACKS ‘BRANDY’ SHIRT IN RED $59.95, FRED BRACKS BELT IN BROWN $19.95, ALL FROM MYER SUNSHINE PLAZA. BOOTS AND HAT ARE HIS OWN. SUMMER WEARS MILKSHAKE SHIRT DRESS $39.95, FROM MYER SUNSHINE PLAZA. SHOES ARE HER OWN. LAB COAT PROVIDED BY NCC.
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COVER STORY
“I’m one of those people who always thinks, ‘We can do this BETTER – there’s MORE we can do and there are more opportunities we can give our STUDENTS’.”
Opportunity is certainly the word for it. In the hour I spend being shown around campus, I’m left in complete awe at not only the sheer size of the place, but at the incredibly innovative facilities and classes available to its students – options I only could have dreamt of when I was in school. From a highly respected creative and performing arts program with access to specialised music, film and visual arts studios, to the impressive hospitality trades skills centre containing a full training kitchen fitted with state-of-the-art industrial equipment, bakery and patisserie, as well as a cafe and hireable function room, Bruce says he is determined to provide his students with the best chance of success in their future endeavours, no matter where their passion lies.
“Yes, we have many academically-focused students who want to go to UNIVERSITY, which we absolutely cater for, but we also have students who are more into the CREATIVE side of things and we wanted to NURTURE that too.” “We wanted to create a curriculum that was broad and would cater for the needs of all students,” says Bruce of the college’s dynamic curriculum. “We particularly wanted to do something to help students looking for traineeships and who want to do TAFE-embedded modules
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in subjects. Yes, we have many academicallyfocused students who want to go to university, which we absolutely cater for, but we also have students who are more into the creative side of things and we wanted to nurture that too.” The hospitality course in particular is making waves among NCC’s food-loving students from Year 7 to Year 12, offering them a chance to hone their culinary skills and dining etiquette for a head start in the industry. Headed by John Shuttleworth, a teacher and qualified chef who once worked at the Sydney Opera House, it’s a program that has been developed since inspiration struck Bruce in 2004, with the most recent addition, the cookery and bakery opening at the end of 2015. “On Tuesday mornings we run a class on pastry and baking, and at about 8.30am the ovens are opened, and if you walk past then...” he gasps, rubbing his stomach, “the things they produce! It’s very tempting!” he laughs.
Available to hire for functions, the plan is to also open the centre to the public for a meal at least once a week as part of their students’ training. “One of the most important things for schools today is that they have got to be linked with industry,” says Bruce, “if students are looking to go into that industry, they’ve got to work with the state-of-the-art equipment here at school.” With that sentiment in mind, the school’s very own Berakah Farm ensures NCC’s agricultural science students receive a hands-on education that is second-to-none, with lessons in egg production; chicken, vegetable and bee farming; as well as access to the school’s registered lowline cattle stud for weighing and testing. And that’s not forgetting the miniature horses, which students can learn to show and judge. “The miniature horses are very popular – I think it’s because children are confident with an animal that is only ‘so high’. They can profilemagazine
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COVER STORY train that animal, take it to a show, and it’s amazing how they grow in confidence,” says Bruce. Then there are the enviable global opportunities offered through the school’s channels, from cultural exchanges to mission trips, which NCC uses to help students apply their values in a real world context.
“I look at our senior students growing up and think, ‘They are our FUTURE,’ and we have the OPPORTUNITY to work with these students!” “I’m taking a group to Malawi again this year, and to take them there and walk through a village and see the poverty, it just brings tears to your eyes. And then we sit around and say, ‘Okay guys, what can we do about this? What’s our responsibility – living in the land of milk and honey that we live in – to help these people, and how can we do that?’ And they start to realise they have a responsibility beyond themselves to help other people,” says Bruce. “It’s about giving them purpose to lead a meaningful life. We’re hoping our students will make a real difference in the world and have an impact on the lives of others.” The little ones aren’t forgotten either – in addition to hosting prep, primary, middle and senior school branches within the college, NCC has built an outstanding reputation for its educational child care centre, NCC early learners, and has recently taken over five other child care centres around the state. Currently enrolling 22
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children from the age of 15 months, the purpose-built facility gives children under school age a head start by not only adopting formally structured play-based learning, but also subtly introducing them to their future school environment through excursions into the college and a student mentor program. Water safety also receives a strong focus as part of their standard daycare routine, with their early swimmers program held at NCC’s very own ‘learn to swim’ pool. Delivered to ingrain what is a vital life skill on the Sunshine Coast from an early age, this is set to be carried through to the college, with the construction of an aquatic centre not too far over the horizon. With so much going on, the task of running it all would be daunting to anyone, but with the help of his deputies and amazing staff, Bruce remains as enthusiastic about shaping young minds as he was when he took the helm 26 years ago. “It’s exciting to watch students grow and develop. We often talk about changes in society, and parents have changed, but children haven’t,” says Bruce. “I look at our senior students growing up and think, ‘They are our future,’ and we have the opportunity to work with these students! “If a child has a passion to do something – to be a doctor, a chef, to be whatever – then they can do that here and they can live out their dreams. And if we can help them on that journey, I think that’s an honour.”
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Your child’s education is a vital step in ensuring they have a bright and prosperous future, so as a parent, of course you want to do everything you can to foster their young minds and encourage them to succeed. We’ve asked the Sunshine Coast’s experts in education to share their top advice for helping parents understand and navigate their children through today’s learning environment, and they delivered!
PROFILE
EDUCATION feature
EARLY LEARNING
E D U C AT I O N F E AT U R E
EFFECTIVENESS OF
HOMEWORK in early years WORDS PETER MCNAMARA, NAMBOUR CHRISTIAN COLLEGE HEAD OF PRIMARY
With our increasingly busy lifestyle, balancing school, work and family life has become even more of a juggle for today’s modern family. PROFILE: WHAT ARE THE CURRENT TRENDS WITH REGARDS TO HOMEWORK?
Peter: The trends I am most interested in are the views of our parent body. Last year we did a survey of our parents to determine what they thought about homework and the results surprised us. They felt it potentially took away from their family time. They didn’t want to be overloaded and they didn’t want to spend hours working through each child’s homework. In response, we reviewed our homework policy and are very conscious about how much homework we give for each class, particularly in the early primary years. Some parents noted that there are other activities that could be done at home, such as helping around the house and doing things with family and we need to demonstrate our sensitivity to this. PROFILE: WHAT DOES THE LATEST RESEARCH TELL US ABOUT THE BENEFITS OF HOMEWORK IN PRIMARY SCHOOL?
Peter: We have to be careful when we look at different studies and the controversy they contribute to. We must to be mindful about who is doing the research and what barrow they are pushing. One thing that is becoming increasingly clear is that there is limited benefit from doing homework in early primary years. The most significant research we have has been the informal research of generations of teachers who would tell us that the most beneficial ‘homework’ is daily reading to our children, thereby modelling good reading and most importantly enjoying books together. The second most beneficial ‘homework’ is daily hearing our children read because instant feedback has a huge 24
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impact on learning. Adding one probing question about the text will exponentially enhance the learning experience. DO YOU THINK OUR INCREASINGLY BUSY LIFESTYLE HAS CHANGED THE WAY WE RESPOND TO HOMEWORK?
Peter: Absolutely. We are time poor with a rich supply of after school activities that beckon. There are many family situations that mean only one parent is available in the evenings. Dinner, bath-time, bedtime and getting ready for the busy day tomorrow take up much of the evening and exhausted parents, juggling the demands of jobs and family, don’t need extra. It takes a village to raise a child and few of us live in a village nowadays. Homework can become another chore and add to a family’s stress load. At that point we defeat, what I believe to be a main goal of education; to develop a lifelong love of learning. PROFILE: HOW HAS SOCIAL MEDIA AFFECTED THE AMOUNT OF TIME CHILDREN ARE SPENDING ON HOMEWORK?
family and homework is impacted by hours spent on social media, playing video games or watching TV etc. What we may not take into consideration is the impact, on homework, of not participating in these other activities. Children who don’t get outside or don’t engage in strenuous activities may lose physical fitness which will impact brain fitness. Vocabulary development suffers when children don’t read widely or converse regularly with adults. Playing games, building and creating things sharpen problem solving skills. Another consideration is that overloaded parents may use social media to unwind from their busy day which will impact their availability to supervise homework. Of course, for some children, social media means they can access homework help from friends or teachers and not have to wait till the next day.
Peter: There are many well-documented and publicised problems with children being involved with social media and, in fact, all media. Robbing our children of valuable time when they could be doing a range of other activities is clearly a concern. Time for outdoor activities, involvement in sport, enjoying books, playing games, building, creating, daydreaming, profilemag.com.au
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EDUCATION
NEW LEADER,
fresh perspective WORDS TAYLA ARTHUR PHOTOS JAN STRANDSTRÖM PHOTOGRAPHY
He’s led some of the most prestigious schools in the country, and now he’s taking charge of one of the Sunshine Coast’s very own. Profile chats with Matthew Flinders Anglican College’s new principal, Stuart Meade.
“E
ducation is the most powerful weapon which you can use to change the world.” Though these words were first uttered by Nelson Mandela in a very different context, it is an ideology that continues to ring true to this day for the men and women dedicated to imparting knowledge on our children and motivating them to dream big. Whether it’s giving them the tools to make positive change, inspiring them to follow a particular career path, or simply giving them the confidence to achieve what they might not have thought possible, there is no denying teachers have an enormous impact on young lives, and after experiencing this influence first hand, it is this purpose that drew Stuart Meade to become an educator himself.
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“I had a couple of wonderful teachers as mentors, and so it was something I always wanted to do when I was at school,” Stuart explains. “They were both very different to what I was used to. Not surprisingly, I followed them into the subjects that they were teaching back in those days.” After securing a teacher’s scholarship and attending university in his home city of Sydney, Stuart became a qualified teacher at the age of 22 and has been molding young minds ever since. But while being content with helping students learn, Stuart was destined for greater things, stepping up to the role of deputy principal at two Sydney schools before the opportunity arose to truly test his leadership skills as a principal at Western Australian all boys college, Hale School. Heading the prestigious 159-year-old
school, Stuart’s passion for educating young minds grew stronger, but after 14 years he decided it was time for a change of scenery. “I think you can stay too long for both the school and yourself, so I decided to do something different to Hale,” he says. “I think a co-education environment is a fantastic mode of education for young people in this day and age, and to not have 150 years of tradition and history behind the school, but to be part of the ongoing development of the history and the traditions somewhere, was really important to me.” It was with this in mind that Stuart applied for the role of principal at Matthew Flinders Anglican College here on the Sunshine Coast, and once successful, took a leap of faith by moving himself and his family across the country on a journey into the unknown for the chance to put his stamp on one of the country’s most reputable schools. “Matthew Flinders is an outstanding school with a strong reputation nationally, so profilemag.com.au
it was very much a place that attracted me. People that I know, who know the school, spoke so highly of the culture and told me I would love working here, and that is a pretty strong endorsement in my books.” Stuart officially began his new role on 6 January, and says he has already formed a deep sense of pride for his new charge. “The openness of the students and the friendliness of the whole community has been incredible. Their desire to embrace a new principal and to welcome me and also my wife to the college community has been remarkable. And the students are very happy to just have a chat and ask how you’re going; they’re polite and respectful, which I think comes from the strong mutual respect between the students and staff here.”
“It’s those LITTLE THINGS that make what you do as a teacher or an educator in a senior role WORTHWHILE.”
ALEXANDRA STEVENS, PIERS HERRING, STUART MEADE, BROOKE REVELL AND TARJ TOWNSON
TO FIND OUT MORE ABOUT HOW YOUR CHILD CAN ACHIEVE EXCELLENCE WITH THE HELP OF MATTHEW FLINDERS ANGLICAN COLLEGE, VISIT THE MFAC.EDU.AU WEBSITE.
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“We’re talking about EDUCATING young people today for JOBS that might not even have been created or exist yet.”
Built on a foundation of Anglican values and academic excellence, Stuart says his new school is all about working with students to provide them with every opportunity possible to succeed in whatever path in life they choose to take, and it’s an environment he finds incredibly rewarding to work in. “There are very few jobs where you get to have conversations with well over 100 people every day – from interactions with countless students and colleagues to parents in the school community,” he says, “and because of all those conversations, there are highlights in every day. It might be just one thing that makes you feel you have done something right as you drive home at the end of the day, but it’s those little things that make what you do as a teacher or an educator in a senior role worthwhile.” That’s not to say the job comes without its challenges; with the rapid rate the world is developing and evolving, educators are under pressure to keep up. “We’re talking about educating young people today for jobs that might not even have been created or exist yet, so that makes things a little harder,” he says, adding that constant comparisons on an international level and the growing amount of responsibility being placed on schools adds to the strain. But with decades of experience, a positive environment, and a friendly team of highly professional staff behind him, Stuart’s vision for Matthew Flinders Anglican College and its talented, well rounded pupils is sure to succeed. profilemagazine
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PRIMARY SCHOOL
E D U C AT I O N F E AT U R E
BRIDGING THE
DIGITAL DIVIDE WORDS ADAM KING, SUNSHINE COAST CHRISTIAN COLLEGE
With virtually all aspects of modern life dominated by digital technology, it is critical that educators raise generations of students who can thrive in this brave new world.
T
o support this cause, the Federal Government’s new Australian Curriculum Digital Technologies recognises that mobile and desktop devices and networks are transforming learning, recreational activities, home life and work – supporting new ways of collaborating and communicating, which requires new skills and a new way of thinking. Integrating technology and digital learning into schooling should focus on tackling the digital divide to ensure students most at risk of falling behind are given opportunities to take part. Educators must be trained to teach their students the digital skills they need to increase their participation in science, technology, engineering and maths. “The current generation of students are the ‘C Generation’– creative, collaborative, communicative and connected – and technology enriches education and
empowers this new learning paradigm,” says Suncoast Christian College digital technologies’ teacher, Mr Adam King. “In the same way stationery allows individuals to pen thoughts, create images and craft objects, technology enables people to type, design and share their work to an audience bigger than the classroom.” Some of the readily available technologies and approaches that schools can adopt include; Ozobots, Sphero, BeeBots, LittleBits, 3D printers, laser cutters, Makey Makey, Lego EV3 robot kits and software coding, to encourage computational thinking. Such approaches have the potential to blur the boundaries between subject disciplines where students collaborate meaningfully with peers and rely on each other’s skills and talents to learn and improve outcomes. The power of embracing digital literacy is that in moments where students work at designing solutions to problems, they encounter optimum learning – learning that can celebrate success and embrace the powerful notion of success from mistakes. Disciplines like robotics allow students to make predictions, test their theories and develop unique ideas. Children should be encouraged to test their products and improve their creations, progressing concepts to designs and designs to working models.
WHERE CAN PARENTS AND EDUCATORS LEARN MORE ABOUT DIGITAL LITERACY? The good news is that parents, teachers and schools are not alone. The new Australian Curriculum Digital Technologies is a great starting point in that it provides students with authentic learning challenges that foster curiosity, confidence, persistence, innovation, creativity, respect and cooperation. SOME GREAT RESOURCES INCLUDE: Australian Curriculum http://www.australiancurriculum.edu. au/technologies/digital-technologies/ rationale Department of Education and Training – Inspiring all Australians in digital literacy and STEM https://www.education.gov.au/ inspiring-all-australians-digital-literacyand-stem University of Adelaide – CSER Digital Technologies Education https://csermoocs.adelaide.edu.au/
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content
creators At Suncoast Christian College we believe that students can be more than just consumers of content... but creators of it. That’s why our digital curriculum empowers students with fluid and deliberate digital learning so they can become... the next generation of creatives. To learn more, book a tour via Janelle Appo on 5451 3600 or jappo@suncoastcc.qld.edu.au Cnr Schubert & Kiel Mtn Rds, Woombye
www.suncoastcc.qld.edu.au Faith Diligence Love
HIGH SCHOOL
E D U C AT I O N F E AT U R E
PARENTS AND SCHOOLS
together WORDS DR BRONWYN DOLLING, PACIFIC LUTHERAN COLLEGE PRINCIPAL
Parents play a vital role as young people transition through the middle and senior years of schooling – attitudes and ways of thinking young people experience at home very much influence the attitudes and values they bring to their learning context at school.
Y
oung people are growing up in a very different world, but the core values of what it takes to live life well remain unchanged. Where young people are hearing a consistency of message between home and school there is greater opportunity for growth. What then are the important attributes we are looking to grow together? As young people engage with their learning in the schooling environment, they are developing important attributes that together with the skills and understanding they gain, will impact on their success in life. If you asked a group of contemporary educational leaders what attributes young people would need in 2017 to be successful in a rapidly changing and evolving world, the following would be among the list. • Passionate about what you are doing • Having confidence, capacity and desire to drive their own learning • Having a sense of curiosity • Courage to try new things and to innovate • Respect for people and having the capacity to collaborate without boundaries • Perseverance and resilience to learn through mistakes and disappointments • Having a desire to serve others and make the world a better place 30
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The language we use with young people shapes their thinking. Tuning into the language of your school as they grow social and emotional capacities and values can help to build a consistency of messaging. What is it we are on about as a learning community in growing my child and our children? Schools use a range of programs and where there is strong parental engagement and connection, greater learning can occur. TWO SIMPLE STRATEGIES PARENTS HAVE FOUND HELPFUL We grow a greater sense of efficacy in young people where after listening sensitively, we ask questions of what they can change to improve the situation. Early learning of focusing energy on the things we can change in life rather than the things we can’t, helps to grow a proactive problem solving approach to life rather than developing the habit of blaming others and developing a sense of powerlessness. Being positive about your school and your teachers in front of your children helps them to grow their sense of ownership and responsibility as a learner. This is your learning context, how are you going to make it work best? This also grows important life skills in being able to live and work effectively with a range of people.
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A simple shifting of language from, “I can’t”, to, “I haven’t learnt it yet”, or, “I haven’t succeeded yet”, opens minds to the possibility of what young people can do. If young people are taking time to learn a new idea or skill, helping them to develop the habit of, ‘I haven’t learnt this yet’, not only helps them to keep trying their best, but also helps shift their thinking to identifying and recognising what they can do and what they have yet to do. For young people who learn quickly, the question of, ‘I haven’t learnt it yet’, has them questioning how they can take their thinking and their learning to deeper levels. Sticking the word “yet” up above a study area can help to calm and focus home learning.
We live in an exciting time and a great place on the Sunshine Coast where families are part of many community groups that help to grow these attributes in young people. Being engaged in school communities and wider service or interest groups provides a richness to life. Strong engagement brings benefits for many young people. Seeing ourselves as part of a village that grows young people, gives purpose and depth to growth.
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Growing People e
to mak a difference
Pacific Lutheran College Senior students learning collaboratively
PACIFIC LUTHERAN COLLEGE
is a supportive learning community, with a strong academic focus and exceptional sporting, cultural and outdoor programs. Our curriculum is designed to support a seamless transition from Kindergarten to Year 12, and then to life beyond school. Fostering thinking skills, curiosity and deep understanding, Pacific helps each child develop their own passion for learning.
Tour the
Primary School with our Principal, Chris Ivey
Experien ce Walker L earning Limited p laces available for Prep 2017/18
Tuesday 9 May - 9am 40 Peregian Springs Drive Peregian Springs RSVP: enrolments@saac.qld.edu.au or call 5471 5555
Pacific Lutheran College The boys exploring robotics
pacificlutheran.qld.edu.au CONTACT Chris Henschke College Registrar 5436 7321 Woodlands Boulevard Meridan Plains 4551 march 2017
big enough to make a difference, small enough to care
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TERTIARY EDUCATION
E D U C AT I O N F E AT U R E
WHY INFORMATION TECHNOLOGY IS THE
ʻITʼ INDUSTRY WORDS DR PAUL WILSON, TAFE QUEENSLAND EAST COAST GENERAL MANAGER
Information technology is the new black. As the IT industry continues to grow, so too does the demand for capable and confident professionals. This equates to one thing – career opportunities. From coding to connecting, people with skills in the information technology industry are in high demand.
C
ast aside the ‘nerdy IT’ stereotypes and start thinking about just how much technology is influencing our lives every day. We wake up to it, we work with it, we exercise with it, and we make purchases with it. Entertainment, travel, social
IN 2017
connection, business, news, finance, shopping – the list goes on. There’s now a world of fun, creativity and innovation all at your fingertips, regardless of your age and background. Perhaps most importantly, technology is not only opening up opportunities for us to try new things, but it’s also redefining the skills expected of us in both our social and professional pursuits. Consequently, education and training in the technology space has never been more important. This is a notion supported by TAFE
Queensland East Coast after enrolments into IT and multimedia courses in 2017 have increased by 21 per cent from last year, seeing over 500 students learning the professional skills required to make ‘IT’ in this growth industry. According to data released by Deloitte and the Australian Computer Society, employment in this space is expected to grow at a rate of 2.5 per cent per year through to 2020. Current figures tell us that we need another 100,000 IT professionals in the Australian job market in the next few years to meet our technological needs in areas including data specialisation, privacy and security and online marketing. The bulk of this demand is focused on people with up-to-date qualifications and the flexibility to apply their skills in diverse technology-focused roles including: digital marketing officers; analytics practice leaders; information security officer/ digital risk officers; people analytics officers; and front end developers. According to Australia’s Digital Pulse 2016 report, “The contribution of digital technologies to the Australian economy is forecast to grow from $79 billion in 2014 to $139 billion in 2020. This represents growth of over 75 per cent and an increase in the digital economy from five per cent to seven per cent of Australia’s GDP.” There are few industries that shift the way the world lives and functions, the way that technology does. It aims to make everything easier, faster, and better. There’s never been a better time to plug in and boot up a career in IT. With hands-on technical training, today’s graduates will be successfully driving our future economy for years to come.
“TECHNOLOGY isn’t only about coming up with FRESH NEW IDEAS, it also involves figuring out how to make those ideas WORK.”
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Anything is Possible Connect@Immanuel
Open Morning
18 May
We understand that each child is unique
immanuel.qld.edu.au
Our focus is on discovering what makes each child special, and encouraging them to develop their own personality. We surround them with an environment that embraces their individuality and allows them to explore new and innovative ways to look at the world.
DO SCHOOL DIFFERENTLY Get a feel for your future career and study TAFE at school TAFE IS THE LARGEST AND MOST EXPERIENCED PROVIDER OF VOCATIONAL EDUCATION AND TRAINING (VET) IN QUEENSLAND.
“Life after school is an exciting prospect for all High School students, but at the same time it can also be really overwhelming.”
Students who study TAFE at school are able to not only gain a nationally recognised qualification while still at school, but also kick start their careers by gaining valuable QCE credit points towards their senior certificate.
“There are so many important choices to make and it can be hard to know where to start,” Ms Forrest said.
TAFE Queensland East Coast School Engagement Consultant Carly Forrest said the program is successful because students who study TAFE at school get a taste of tertiary study at the same time as completing their senior certificate.
School students have an opportunity to try things out and get a feel for their future career without getting stuck studying for years, studying something they don’t enjoy. Whether you dream of a career in music or media, beauty or business, health or hospitality, childcare or construction, TAFE Queensland East Coast can help you to do school differently and kick start your career.
STUDY TAFE AT SCHOOL
1300 656 188 tafeeastcoast.edu.au march 2017
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FORWARD-THINKING
PHARMACY WORDS NICOLE FUGE PHOTOS JAN STRANDSTRÖM PHOTOGRAPHY
A LOT CAN HAPPEN IN A YEAR – JUST ASK AMR KEHILA, OWNER OF TERRYWHITE CHEMMART SIPPY DOWNS, WHO HAS SINGLE-HANDEDLY REVOLUTIONISED THE COMMUNITY’S RELATIONSHIP WITH THEIR PHARMACY BY LAUNCHING FREE HEALTH CHECKS, PROCESSING SCRIPTS IN SECONDS AND TRULY ENGAGING WITH LOCAL BUSINESSES AND CLIENTELE. Wives filling scripts for their husbands, parents buying strawberry-flavoured Panadol for their children and a young man picking up painkillers to relieve injuries from a wellspent weekend. Amr Kehila serves every single customer who walks through the door, regardless of whether they have a question about a product on the floor, over-the-counter medication, or require a script to be filled. “A lot of pharmacies try to practice ‘forwardpharmacy’ where the pharmacist is out front and engaging meaningfully with the customer. No other Sunshine Coast pharmacy has ‘fully’ committed to the practice,” he says. “The pharmacist can stand affront the dispensary and operate the till, dispense, label, file Medicare claims, bag items, take payment, print repeats and collect the medication, while openly speaking with the customer. “This approach makes customers feel comfortable and engaged leaving them well informed having just experienced a richer proactive counselling method and a pleasant conversation!” It’s for this very reason TerryWhite Chemmart Sippy Downs has already built a strong, loyal clientele in the year since opening its doors in March 2016. Parking is a breeze at the Ochre Health Medical Centre, it is easy to access and the chemist is open seven days a week from 8am to 7pm Monday to Friday and 9am to 2pm on weekends. “People come back because they’re getting the best quality service and the pharmacist is always available, we’ve developed some really lovely relationships and we’re quick!” Amr says, who works in the pharmacy every day alongside his partner and pharmacist, Minh. “If you’ve just spent the afternoon at Ochre
Health with your sick kids, you naturally want to get in and out of the chemist as soon as possible! Here, you can do that whilst maintaining an agile and friendly relationship with your pharmacist at all times - we’re Australia’s most accessible health professional.” This TerryWhite Chemmart also brings the pharmacy to you, with ‘pop-up’ clinics offering free heart health checks; cholesterol, iron, diabetes and coeliac testing. They undertake screening and risk assessment of the highest standard, with the newest procedures and equipment, giving you vital information about your statistics to form part of a medical profile. “Results are illustrated for you and you can make the decision to take affirmative action and visit your GP or be confident that you’re tracking along well with doctors orders,” Amr says. “It’s channelling people to the GP who haven’t been going and reducing the amount of MINH KHUONG AND AMR KEHILA serious impromptu visits through prevention. I’m blessed that the doctors at Ochre Health have seen the true benefit in using pharmacists TERRYWHITE CHEMMART SIPPY DOWNS IS to screen and risk assess the EXTENDING THEIR EXTERNAL POP-UP CLINICS community and the clear benefits of TO THE GENERAL PUBLIC. forward-pharmacy.” FREE ADULT IRON AND TerryWhite Chemmart has recently conducted screening and charity CHOLESTEROL TESTING BBQ’s at Coles supermarket Sippy IN SIPPY DOWNS Downs and at the University of the Sunshine Coast for staff and MONDAY 6TH MARCH - OCHRE HEALTH 7AM-1PM students. TerryWhite Chemmart, WEDNESDAY 8TH MARCH - COLES 7AM-1PM together with the other disciplines MONDAY 20TH MARCH - HARMONY 7AM-1PM at Ochre Health are forging a WEDNESDAY 22ND MARCH - HARMONY 7AM-1PM relationship with Youi insurance in developing programs for staff to prevent mental health issues, heart disease and diabetes and actively work on reducing smoking in the workforce. This proactive approach aims to keep you and your local community in good health, but if you do find you or your family unwell, you know who you can always rely upon. CALL TO BOOK YOUR FREE HEALTH CHECK WITH AMR AND HIS TEAM OR VISIT ONE OF THEIR UPCOMING POP-UP CLINICS.
STUDENT SCREENING AT UNIVERSITY OF THE SUNSHINE COAST
OCHRE HEALTH MEDICAL CENTRE • 9 OCHRE WAY, SIPPY DOWNS CALL 07 5353 5086 • SIPPYDOWNS@TWCMHEALTH.COM.AU WWW.FACEBOOK.COM/TWCMSIPPYDOWNS/
Lifestyle
Couple Annual Income
Lump Sum Needed on Retirement No Age Pension
Receives Age Pension
Basic (Age Pension)
$34,382
N/A
$0
Modest
$34,560
$800,000
About $4,500 (+ Full Pension)
Comfortable
$59,619
$1.375 million
At least $720,000
consolidation 5. Debt can be your best friend or your worst enemy Consolidating credit card and consumer debt onto your home loan can reduce your repayments each month and lower the amount of interest you pay. I wish I had been told to use this extra money to then reduce the home loan much faster, and not fall into the same trap again and again – burning up precious equity that could have been used for investing.
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business. 48 IN FOCUS
Candice-Louise Craig and Laureen Maschek are two local businesswomen turning their passion into profit
52 JESS THOMS
Artificial intelligence is changing the modern world of business, using chatbots to engage with customers and drive marketing campaigns
BRUCE CAMPBELL
Recognised as the number one business coach globally, Bruce is now turning his attention to training the next generation of entrepreneurs
IN FOCUS / MARKETING STRATEGIES / PROPERTY ADVICE
5
MARKETING TRENDS for 2017
WORDS CHRIS CHILDS
The year is already two months in, so I hope you are making a big splash towards your business marketing efforts for 2017. The start of the year always brings out many predictions of what’s going to happen, what to look for and hottest trends. I recently read a piece by Jeffrey Hayzlett for entrepreneur.com, which signalled these top five trends in marketing for 2017 and I thought it was worth sharing with you. Here is a summary:
1
ELEVATED CUSTOMER ENGAGEMENT
Understand that the process is always about the customer, never about the salesperson, the brand or the store. This should be a rule, never the exception. Intimacy can still exist in a digital environment through data, responses and personalisation. Customers want brands to become experts on them. If you personalise their experiences, rather than just sell something, you will build trust, curate the quality of the product and deliver value.
2
CUSTOMER DATA COLLECTION
How do you help people become more productive? Give them a higher level of service. To do that, study what customers consume and how they consume it, and use that information to give them what they want. Know how to use the data your customers provide you with, and know when (and where) to draw the line. You can have all the data in the world, but if you don’t use it properly, what’s the point of having it?
3
AUTOMATION
Look for the infusion of voice-based technology into consumer products, and ways in which brands are shifting from social media to social messaging strategies As LiveWorld chairman and CEO Peter Friedman predicts, “In 2017, brands will strategically and seamlessly integrate humans into chatbot interactions to scale and advance the effectiveness of their chatbot programs.” Soon, we will begin to see new immersive experiences, like social messaging married to artificial intelligence, and holographic computing; these trends will redefine how marketers connect with consumers.
ISSUE 3 OF THINK BUSINESS MAGAZINE IS OUT NOW! 44
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4
CROWDFUNDING
More businesses are using crowdfunding to validate their own products in the market. Using crowdfunding for product validation allows companies to engage and learn from a small, but vocal, user community early in the process.
5
SPECIALISATION
Consumers are averse to generic messages that may not pertain to their specific needs. You can’t rely on a one-size-fits-all approach anymore. Also, tailor your approach specifically to the audience you’re trying to reach. This isn’t about being a people pleaser, either, but about knowing whom you’re targeting, and being strategic about it. Even if your market is small, every single customer should feel as if he or she matters. If they do feel that way, they’ll evangelise your brand, in return. Think about what Netflix or Amazon is doing and how they’re constantly delivering content and communication tailored to customers’ preferences. If you are already doing some of these, well done. If not, it’s never too late to start.
WWW.CHRISCHILDS.COM.AU
INTERESTED IN BEING IN THE NEXT ISSUE? Call me on 0419 744 193 or (07) 5430 4777, or email chris@thinkbusinessmagazine.com.au to find out how. www.thinkbusinessmagazine.com.au march 2017
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BUSINESS
LEADING THE
next generation WORDS NICOLE FUGE PHOTOS CONTRIBUTED
He is recognised as the number one business coach globally and has done business in 31 per cent of the world’s countries. Now, Bruce Campbell is turning his attention to training the next generation of entrepreneurs.
“I
’ve got red dirt in my blood,” Bruce Campbell says, kicking his feet above the boardroom table to reveal cowboy boots tucked under his blue denim jeans. Bruce grew up on an 80,000-acre sheep station in Cunnamulla, where his family tended to the 15,000 sheep on the property. His father was third generation to own and run the property and Bruce was in line to become the fourth, but when he was five years old, they sold it. After high school, Bruce completed a sports medicine degree, but decided he didn’t want to go down that road, and instead devised a plan to go into primary production with his dad. “I put this business plan together and said to Dad, ‘We’re going to go back to being primary producers, you have all of this knowledge and it’s generational’. But he said, ‘No! Bruza, I’ve got some other plans for you’, and to this day, each time we win another global business coaching award he says, ‘Remember that day?’ And I’m hugely grateful he didn’t allow me to go down that path. “He saw a bigger game for me and he was right, what we’re doing around the world is unbelievable and if I’d been chasing sheep around paddocks I wouldn’t be doing any of this.” Bruce embarked on a trajectory of education, obtaining an MBA from Aberdeen Business School in the United Kingdom, and has invested over a million dollars into his further education, complementing over 20 years of business development experience. Fifteen years ago he opened his Entrepreneurial Business School, primarily working with business owners or people going into business, with the aim of creating social and financial change within the wider community. “People who work with us wake up six months into the journey and go, ‘I’m a better person now, I think differently, I take more responsibility for my life, my marriage is better and from a financial
46
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BUSINESS point of view, people get richer,” he says. “We are a pillar for change and an affirmation I say every morning is, ‘I am a life and business pillar of change’, and I shout that out to the world and that’s truly what we do.” People who don’t have a business coach, may snuff the idea, but as Bruce points out, “I know zero people in sport who make it to the upper echelon and don’t have a coach”. The beating heart of the business is in Mooloolaba, with satellite offices in Hong Kong, Dallas and now India. With thousands of clients on the books, Bruce’s annual Entrepreneurs Forum always attracts big numbers and this year’s event will see 350 people hitting the Sunshine Coast – providing a hefty injection into the local tourism market. Having given his clients the tools they need to thrive, he is turning his efforts to their children, the next generation of entrepreneurs, through Business School 4 Kids, designed to empower 11 to 18-yearolds to think like an entrepreneur and develop the all-important critical thinking
and decision making skills used in any endeavour they choose to pursue. By the end of the six-month course, these inspired youth are committed to building a business for themselves – even if it’s a lemonade stand on the corner. “It’s been five years in the making,” Bruce says. “When I went to uni and school I was taught algebra, geometry and trigonometry, all of this stuff I don’t use. It would have been helpful being taught about money and taking responsibility for my own life, all of these things I’ve had to learn in my 30s – even my MBA didn’t teach me a lot of this.” The first intake in January this year was more popular than anticipated and had to be capped at 50. “My wife and I said one of the legacies we wanted to leave was to put 5000 kids through this program in the next 15 years. It’s amazing to see the young entrepreneurs who have emerged, one 12-year-old has an online business and made $500. It’s very exciting and we’ll see what the progression is out of this.” With a headstart, Bruce predicts this next generation will launch even more businesses, which will see more money being made. “But over and above the money is you’re going to have kids taking more responsibility – doing their chores at home, doing better at school, being better behaved and they will have more resilience through their teenage years. “That’s the big thing, when we see people shift, that’s the drug for me, why would you not want to do more of that? It’s infectious.”
“An AFFIRMATION I say every morning is, ‘I am a life and business pillar of change’, and I SHOUT that out to the world.”
at a “Teaching children about business e of young age is important for the futur n Whe le. who a as d the business worl of ns lesso c ifi spec the ht taug are kids ional money management and organisat e thos y appl then can they , skills skills towards building a business for skills themselves and apply those same to their personal lives.” march 2017
HOW WILL THE BUSINESS INDUSTRY CHANGE WITH THE NEXT GENERATION? The ones who are winning are becoming more innovative, raising the game. You can’t do that if you’re doing the same thing that you’ve always been doing – it’s the definition of insanity. Did you know, 96 per cent of all businesses in Australia won’t make their 10th anniversary, and of the four per cent that survive, 80 per cent of them won’t get over $2 million revenue in sales. They never work out how to get big. Everyone who fails in business is passionate when they start, but they don’t have the skill, so innovation is one thing, but skill development is the other and being taught by people who are worthy to do that.
BRUCE CAMPBELL
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IN FOCUS
BUSINESS
WORDS TAYLA ARTHUR
Candice-Louise Craig MAMA Queensland, Buderim
A
s a former accountant with a background in marketing and human resources, Candice-Louise Craig is no stranger to the business world. But when it comes to her joint venture with business partner Kelli Zakharoff, she is paving a very different path by taking on the business of babies. The MAMA centre in Buderim is the second holistic midwife-led care centre to open under the banner of MAMA Queensland, and offers Sunshine Coast parents-to-be with a unique antenatal and postnatal service that ensures continuity of care throughout their entire journey into parenthood. It’s a service Candice-Louise is highly enthusiastic about, having experienced their care first hand as a client when she was pregnant with her first child. “We’re so passionate about creating a place where people have choice and feel like they do have a voice and that they can work towards the birth they desire for them and their baby,” says CandiceLouise. “Parenting can be a tough gig – that’s why it’s important to allow women to have the choice and have the freedom to be comfortable in the choices that they make.” Candice-Louise explains that the biggest challenge for her and Kelli’s team at the MAMA centre is educating people to realise that birth isn’t as scary as it seems – but it’s a challenge they love overcoming. “It’s not just education about labour and birth itself, it’s education about how much their bodies are changing and allowing them to be as informed as they possibly can be,” says Candice-Louise. But ultimately, she says her favourite part of her job is seeing new parents come back to the MAMA centre after welcoming their bundle of joy. “We love seeing their babies grow, but we love seeing them grow as parents as well,” she says. “Once you become part of the MAMA family, you never really leave it.” 48
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Laureen Maschek
Maschek Couture, Caloundra
F
or Laureen Maschek, art is a way of life and fashion is her medium. In the two years since she began Maschek Couture, the Caloundra based mother-of-two has made a name for herself in the fashion world with her exquisite designs composed of swirling colours, breathtaking patterns and detailed beading, and it’s a name that is only set to become more recognised as her star rises and her brand gains traction. “There’s a spiritual aspect to my designs,” says Laureen, explaining the process behind her work. “I look at a lot of sacred geometry and nature, and that ‘oneness’ kind of spirituality that you find in meditation and in Indian culture. And when I’m drawing, it’s actually like meditation – I listen to meditation music and that then translates into my art.” The fact she has already showcased her collection on catwalks at fashion festivals in both Brisbane and Byron Bay is proof that Laureen’s designs have struck a chord with the state’s fashionistas – the label’s lightweight, flowy fabrics and bright, summery prints are perfect for the south-east’s gorgeous weather by balancing comfort with chic. In fact, Maschek Couture is doing so well, Laureen has been sought out for interviews with Brisbane radio shows. “It’s exciting to have people view your art and like it,” says Laureen, “I’m very humbled by it.” Continuing her success with her first collection, The Flight Up, Laureen is currently working on her next line, which she hopes to showcase on the runway by May. “This collection will include a lot more darker prints and a lot of continuous patterns, and in addition to maxi dresses and kaftans, it will include some wrap dresses and sarongs.” With her beautiful fashions available both online and at a range of local and Brisbane markets, there is no doubt we’ll be seeing plenty more of Laureen and her designs throughout 2017 and beyond.
PHOTO BY BONNIE JENKINS PHOTOGRAPHY
“A BFA may be appropriate to provide some ASSURANCE for the PROTECTION of assets from being depleted or lost from the consanguine (family blood) line.”
BINDING FINANCIAL AGREEMENTS
REBECCA WILSON | PIPPA COLMAN & ASSOCIATES SOLICITORS
The term ‘pre-nup’ is commonly heard in today’s media when referring to another celebrity ‘get together’ or break up. However this type of agreement is not just limited to the rich and famous and they are gaining popularity. In today’s legal context the term ‘Binding Financial Agreement’ (BFA) is more appropriate as it encompasses agreements regarding the finances and assets of couples, both married and defacto, including same sex couples, before, during or at the end of a relationship.
B
FAs are commonly used after the parties have separated, to document an agreed property settlement as an alternate to having to go through the Courts to finalise the division of matrimonial property. There is increasing popularity of BFAs being entered into at the start of a new relationship, by blended families and people who find themselves later in life starting a new relationship, after they have already accumulated a portfolio of assets which they wish to preserve for children of a previous relationship.
A BFA MAY BE AN APPROPRIATE TOOL IN CIRCUMSTANCES WHERE:
1. It is necessary to protect property directly gifted by way of an inheritance or indirectly by way of a testamentary trust to the next generation; or 2. To isolate property brought into a second or subsequent relationship from forming part of any property settlement should the relationship fail, leaving the property intact for the children of the first relationship. Where asset protection is a key goal, then a BFA may be appropriate to provide some assurance for the protection of assets from being depleted or lost from the consanguine (family blood) line, if this new relationship should breakdown at some point in the future. Being able to clearly set out what assets exist between the parties at the commencement of a relationship and how these assets should be distributed should the relationship breakdown, may save a lot of grief and expense of having to negotiate at some point in the future. BFAs are complex documents, and do require seeking advice from your solicitor on how they can help you.
We will be holding a FREE information seminar on BFAs. You can find details at www.pippacolman.com.
Build your business and get to know your customers 1. WHO IS YOUR CUSTOMER? Building a ‘customer persona’ is different to your target market. A customer persona is the specific identity of the customer who is most valuable to your business, not just a range of demographics. Knowing the personality and lifestyle of your customer persona as well as their name, gender and age is an extremely powerful tool. It’s much easier to create a brand experience for a specific person, and when you do, your marketing efforts will produce serious results.
3. WHAT PROBLEMS CAN YOU SOLVE FOR THEM? Does your business’s core offering solve a problem for your customer? Brands that demonstrate a genuine care for solving their customer’s problems benefit from more meaningful customer relationships and enduring brand loyalty. As an example, if your customer is a busy mum and your business offers home delivery - you know you have a good chance of solving the problem of trying to get in to your store during business hours.
2. HOW DO THEY BEHAVE?
4. WHAT DO THEY VALUE?
To understand people, you don’t ask them what they want, you observe what they do. Map out a day in the life of your customer persona: What are they doing? What is on their mind? Where are they? What are they spending money on? What media are they using? What are they doing when they are online?
Customer values underpin purchase decisions. If you know the needs, wants and fears of your customer, you can market to them more successfully. Does your customer want the lowest price, pretty packaging, loyalty rewards or convenience?
Successful brands use this tactic of empathy to craft the right marketing message, delivered at the best time on the most relevant media.
Learn what your customer cares about most; identify key moments in their journey to create brand experiences that surprise and delight.
07 5443 7747 info@whatthefoxcreative.com.au 23 George St Maroochydore Q 4558 whatthefox.com.au
5. WHAT BARRIERS DO THEY NEED TO OVERCOME? To increase conversions in your business, make sure your customer’s questions are answered before they need to ask them. Make sure you’re addressing your customer’s fears and concerns head on. Are they wondering about delivery? Turn around time? Payment options? Quality? Successful brands establish trust by planning out their customer journey and overcoming barriers so their customer feels confident in making a purchase decision. 6. WHAT GROUPS DO THEY IDENTIFY WITH? Understanding the familial, social, professional and cultural groups that your customer identifies with will help your brand to frame marketing messages and create visual content in a way that your customer will respond to. Every group has its leaders, and on social media, they are called influencers. You need to leverage the authoritative sources your customer looks to for inspiration and approval.
What The Fox Creative can show you a totally new way of doing business!
GETTING TO KNOW YOUR CUSTOMERS Here at What The Fox, we do things a little differently from other creative agencies and freelance designers. Yes – our team of amazing designers create beautiful brands, killer websites, cut-through marketing materials and spectacular ads - but we do so much more. At What The Fox we can show you a totally new way of doing business! We’ll help you place your customer at the heart of your brand strategy - because when you deliver a memorable customer experience, you’ll revolutionise your marketing results. You probably already know your different types of customers and who they are (e.g. prospective customers, first-time buyers and long-standing established customers). You’ve spoken with them, sold them products and services and have tried to add value beyond what your competitors supply. Typically businesses try to accommodate all their customers through a one-sizefits all approach. Copy, design and ‘calls to action’ are created for no one in particular, which leads to poor interaction and low conversion.
Through our Customer Experience Workshop, you will discover exactly who your customers are and how you can best communicate with them. We can help you to strategically develop brand and marketing messages that speak directly to your different types of customer personas. If you are hoping to build a new website, we can customise this workshop to help you develop a functional digital plan for a usercentric website solution that delivers a digital experience your customers will love. By user-experience-based web design, empathetic content creation and specific targeting of qualified visitors, you can also begin to talk to your most valued prospects and turn them into your most valued customers. Our workshop has helped loads of clients become the brand that stands out from their competition – and that gets people talking!
You're invited! MARKETING WORKSHOP CUSTOMER EXPERIENCE WORKSHOP 9am – 12pm, FRIDAY 24 MARCH, 2017 This workshop will help you discover exactly who your customer is and how you can build your brand around meeting their needs.
+ 1/2 day workshop to investigate your ‘customer journey’.
+ Get a clear picture of your customer and build ‘customer personas’.
+ Identify opportunities to surprise
and delight and specific pain points.
+ Discover how your brand can differentiate you from your competition.
WHERE?
Maroochydore RSL, Memorial Drive, Maroochydore
COST?
Your first workshop is free! Look forward to seeing you there!
TO BOOK
Seats are limited so be quick. Head to whatthefox.com.au or call us on 07 5443 7747 to register. See you there!
WANT MORE CUSTOMERS?
Contact What The Fox Creative to book your Customer Experience Workshop on 07 5443 7747.
BUSINESS
Invasionof the chatbots WORDS NICOLE FUGE PHOTOS JAN STRANDSTRÖM PHOTOGRAPHY
Meet Jess Thoms, the quick-witted and sharp-tongued millennial introducing artificial intelligence to brands bold enough to enter the next phase of the business revolution – using chatbots to engage with customers and drive marketing campaigns.
“T
he young person is always given the social media work,” 21-year-old Jess Thoms says, taking a sip of her soy latte. But instead of taking offence to this delegation during internships throughout her communication degree, Jess used it to her advantage. Taking the traditional communication strategies taught in public relations and marketing, and applying it to social media, Jess opened her first business within six months of graduating from the University of the Sunshine Coast in 2015. She launched a second business with two associates six months later, and has established herself as a pioneer of the high-tech ‘chatbot’ industry. The technology agency, Xandra, specialises in the development of interactive chatbots – computer programs designed to simulate conversations with real people.
Xandra initially began as a side project, after Jess and her two associates identified trends in tech, and created a chatbot to book rooms at start-up incubator, Spark Bureau, in Maroochydore. “It was very basic, someone would say, ‘I’d like to book a room at 12pm,’ and Xandra would book them in. But then people would come up to us and say, ‘I said thank you to Xandra and told her I’d buy her a coffee and she didn’t say anything back,’ not realising it was a chatbot,” says Jess. “So we started programming in quirky responses and made it into a person, she had a personality and everyone really liked it.” After the success of the pilot project, Jess and her team were contracted to design a world-first chatbot tour guide for the new Maroochydore CBD, enabling people to ask questions about the history, businesses, and future plans for the area using Facebook Messenger. Using her skills as a public relations graduate, Jess says her role in the tech company is writing and designing the dialogue, user experience and personality of each robot. “It’s taking their brand voice and what they’ve already put out there in their existing public image and thinking, ‘What would that brand be like if it were an actual person? What would they say, what would they do, how would they respond?’ And creating a personality around that, so users can have a conversation,” says Jess. “Each chatbot has a goal; the room booking chatbot needed to be able to book rooms and do that quickly, and then it will be funny once it’s achieved its goal.
“Each CHATBOT has a goal; the room booking chatbot needed to be able to book rooms and do that QUICKLY, and then it will be funny once it’s ACHIEVED its goal.”
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BUSINESS
“Be OPEN MINDED, there are thriving global companies on the Sunshine Coast, your location doesn’t determine your CAREER SUCCESS. You can make it happen from ANYWHERE – the world is your oyster.”
JESS THOMS
“The role of the one we’ve developed for the CBD is to inform and engage existing residents with the new CBD and because it’s a pile of dirt right now, its goal is to get people excited about what’s coming. It’s their main form of communication for the city project and we’re working on new features for the next phase. “There’s a mattress start-up in the United States, their chatbot is an insomniac – it’s hungry and annoyed and is watching Netflix, and that was just a marketing stunt.” Earlier in the year, Jess went to the ‘Silicon Valley’ in San Francisco to meet with the company designing the software used for their chatbots, where she underwent further training and learnt about the future of this technology. “Every brand is going to have a chatbot in one way or another, whether it’s in customer service or for marketing,” Jess says. “At one end of the scale you can have a simple question and answer chatbot that will tell you your company’s frequently asked questions, or lets you do bookings or e-commerce through Facebook Messenger, and then there are standalone marketing campaigns. “But the future is in voice activation and smarthomes – you’re going to be able to walk around your home and say, ‘Alexa, turn on the lights’, and you’ll have smart refrigerators that will re-order food for you without you asking. There are already smart trash cans where you scan the barcode of everything you put in the can and it automatically adds it to your shopping list on your phone.” This year’s Consumer Electronics Show in Las Vegas dubbed 2017 march 2017
the ‘Year of Voice Recognition’ after several car companies announced the evolution of in-vehicle voice activation. As a result, Jess has been spruiking her skills in artificial intelligence, on behalf of a client, which could see her working with multi-milliondollar international car manufacturers in the near future. Clearly in the driver’s seat and on the road to success, Jess has sage advice for other millennials chasing the next big opportunity. “Be open minded, there are thriving global companies on the Sunshine Coast, your location doesn’t determine your career success. You can make it happen from anywhere – the world is your oyster.”
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THIS EVENT IS VALUED AT $2500 – BUT AS A QUALIFYING BUSINESS AND FOR A LIMITED TIME YOU CAN JOIN US FOR $1.
YES, ONLY $1.
Attending this workshop will expose you to dozens of little known tactics I have used with my richest clients. You’ll be able to use them to boost your sales, multiply your cash flow and attract more clients than ever before.
In return you’ll be part of an intimate group of like-minded business owners working together to massively boost your sales, engineer new profit streams and radically break through what’s stopping your business from growing more than ever before.
In their own words, company owners like you who previously joined us for this exclusive briefing were faced with challenges such as…
This is NOT a mega event. In fact, it’s precisely the opposite and is strictly limited.
• “My goal is to go from a small to a medium-sized business – and keep the momentum growing each year – without me having to be in the office every day. But I don’t know where to start?!”
During the two days me and my team will fully take your business apart and then start rebuilding it brick by brick, so it’s stronger than ever for 2017 and beyond. I am confident this will be two of the most enriching days you’ll experience this year. And like I already said, your investment is only $1.
• “How do I fend off price competition and haggling customers?” • “I need to convert web visits to enquiries”
• “What’s the best way to develop a strategy that drives sales and profit growth this year and beyond?” • “Pay and pray advertising is so expensive! How do I get a return on my marketing and advertising?”
• “I need to create and maintain a sufficient flow of leads into our sales process.” • “What’s the secret to getting more sales in a changing competitive market?” And much, much more… Because we’re keeping the group sizes so small (and to make sure we have people in the room dealing with similar challenges) it means we’re selective about who can join us. The good news is if your business has a turnover of +$300,000 and you’re the decision maker, you should qualify. The 2 days will also be fully catered with a sumptuous collection of great tasting meals – so don’t worry about packing a lunch. The cost of the entire 2 days is free – well, almost free. Your investment is actually only $1 (normally $2500). Why? Because I really want you to attend without any risk to you – so that means there’s only upside growth for you. You’ll receive two full days of amazing life changing support and we will build a 12 month strategic plan for your business. You’ll also get a comprehensive briefing binder which will formalise all your breakthroughs and contain a step by step 90 day action plan ready to implement the next day in your business.
BROUGHT TO YOU BY
o be Not sted! mis
THE FORTUNE INSTITUTE
MAYOR'S DESK
AIRPORT EXPANSION takes off BY MAYOR MARK JAMIESON
This is a momentous time in the history of one of our most important assets, the Sunshine Coast Airport. Last month we signed the contracts for Palisade Investment Partners to become council’s commercial operating partner for the airport in a deal with a value of $605 million to our community. This is fantastic news for our region.
I
t confirmed that the future of our airport is secure and the expansion of this very important facility, with the addition of the new runway and associated infrastructure, will proceed as anticipated. Under the deal, the airport will continue to be owned by Sunshine Coast Council on behalf of the ratepayers of the Sunshine Coast, with Palisade operating the asset under a 99-year lease, which will commence in 2017-2018. Let me be very clear, the airport land and buildings have not been sold. As lessees, Palisade will be responsible for operating, investing and developing the airport and will oversee future negotiations with airlines to expand both domestic and international routes available from the Sunshine Coast.
“It will enable the airport to serve the needs of this COMMUNITY and surrounding regions for GENERATIONS to come.” Council will retain responsibility for facilitating the construction of the new runway, apron expansion and related infrastructure as part of the proposed airport expansion project. 56
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All of the pieces of the puzzle are now in place to enable this much-anticipated expansion to proceed. It will enable the airport to serve the needs of this community and surrounding regions for generations to come. Palisade is a well-established Australian investment and infrastructure manager, with experience in the airport sector through existing investment in Airport Development Group which owns the Darwin, Alice Springs and Tennant Creek airports. Palisade has also recently invested in the Gold Coast Light Rail Stage 2. We are confident that we have a first rate partner with us as the airport business expands and continues to service the growing needs of the Sunshine Coast. Our 20-year Regional Economic Development Strategy nominates the airport expansion as one of the five game-changers for this region. Last month’s announcement means four of the five game-changers are now either complete or underway. The $81 million expansion of the university was completed over a year ago. The $1.8 billion Sunshine Coast University Hospital will open progressively from this month. Work on the Maroochydore City Centre has commenced – a project that is expected to deliver a $4.4 billion boost to the Sunshine Coast economy over its lifespan.
“Under the DEAL, the airport will continue to be owned by Sunshine Coast Council on behalf of the ratepayers of the Sunshine Coast, with Palisade operating the asset under a 99-year lease, which will commence in 2017-2018.”
And the expansion of the airport is now secure, with Council expecting to enter into a construction contract for the new runway and associated infrastructure by September this year. Beyond these, we have a pipeline of public and private sector projects in the region that collectively represents an investment of over $10 billion in the Sunshine Coast and its future. A future that will reinforce our position as one of Australia’s leading city regions – one that is healthy, smart and creative. profilemag.com.au
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OR LIVE
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Boondall Chase is a new residential community in the heart of Brisbane’s northside, offering a relaxed contemporary lifestyle and the ultimate in convenient living.
SPACIOUS 3 BEDROOM TOWNHOUSES IN BRISBANE’S NORTHERN GROWTH CORRIDOR
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FROM $405,000 The surrounding 2km radius includes: • North Boondall Train Station • Muller Road Bus Stop • Boondall State School • Sandgate District State High School • Taigum Square Shopping Centre • Taigum Medical Centre
A thriving location
• Mulbeam Park
Boondall Chase enjoys a pivotal position just 19km
• Iceworld Olympic Ice Rink
north of Brisbane CBD and offers a relaxed suburban
• Boondall Kindergarten
lifestyle with a host of facilities on its doorstep. The local neighbourhood provides a wide range of educational, recreational, retail and transport facilities nearby, all just an easy walk or quick drive away.
• Boondall Early Learning • Taigum Child Edu-Centre • Sunkids Early Learning • Tadpoles Early Learning
FOR YOUR FREE INFORMATION PACK CALL 07 5451 1080 www.thinkinvestmentrealty.com.au
Designed for liveability This new community of townhouses features generous floor plans, stateof-the-art inclusions and quality finishes, combined with an intelligent use of open and exterior space. Each townhouse at Boondall Chase will be finished with Think Investment Realty's tenant ready inclusions.
Affordable Boondall is one of Brisbane’s best-connected suburbs
HOTSPOTT ING REPORT:
BOONDA LL
Boondall is a well-located and popular suburb in Brisbane’s north, where it stands out for its affordability and its strong transport links. Boondall also ranks highly for peace and quiet, safety, schools, childcare and parking. It provides affordable housing on good-sized blocks of land, with a median house price of $470,000, according to Australian Property Monitors. Boondall is an eclectic suburb, with a mix of professionals, families, retirees, singles and students. About 70% of residents were born in Australia, while other leading countries of birth are New Zealand 5%, England 2.5%, India 2.4% and the Philippines 2%. Boondall, about 15km north of the Brisbane CBD, is roughly halfway between central Brisbane and the Redcliffe Peninsula. It’s particularly well situated in terms of transport infrastructure. It has immediate access to the Gateway Motorway, providing fast road links to Brisbane Airport, the Brisbane CBD (the Gateway connects to other motorway links to central Brisbane), the Gold Coast and the Sunshine Coast. One of the major arterial roads linking to central Brisbane, Sandgate Road, runs through Boondall. Boondall also has two stations (Boondall and North Boondall) on the Shorncliffe commuter rail line linking to central Brisbane. The suburb is the site of the Brisbane Entertainment Centre, one of the city’s leading venues for concerts, exhibitions and indoor sport. The suburb is also home to Iceworld Boondall. It has one of Brisbane’s most noted private schools, Nudgee College (St Joseph's), which has produced seven Rhodes scholars. Other nearby schools include Boondall Primary and Sandgate High. Recreational facilities include the Nudgee College Golf Club and the Virginia Golf Club, as well as Boondall Wetlands Park and the Boondall Wetlands Environment Centre, which has walking tracks and bike tracks. These internationally-significant wetlands contain more than 1000 hectares of protected area that provide habitat to a wide range of animals including 190 species of birds. The Taigum Savare Shopping Centre is located just outside the suburb. The Boondall property market is dominated by houses, with few units and townhouses in the area. Boondall stands out for affordability, solid market performance and good rental yields. House price growth has averaged 6% per year over the past three years. Three-quarters of households own their homes, while about a quarter of households rent. Houses typically rent for over $400 per week and the median rental yield is around 5%. Homes sell quickly, with an average Time on Market of about 35 days, according to CoreLogic.
FOR YOUR FREE INFORMATION PACK CALL 07 5451 1080 www.thinkinvestmentrealty.com.au
Open plan living Downstairs reveals an open plan living and dining area, a smart designer kitchen, large separate laundry, powder room, secure garage, covered al fresco entertainment area and private courtyard. Upstairs includes three air-conditioned bedrooms with built-in wardrobes, ensuite to master bedroom, a main bathroom and linen cupboard. Many townhouses include front and/or rear balconies, large enough to use and enjoy all year round.
BRISBANE CBD 19KM PRINCE CHARLES HOSPITAL 9.3KM
ST JOSEPHS NUDGEE COLLEGE 3.1KM
WESTFIELD CHERMSIDE 7KM GEEBUNG BUSINESS CENTRE 2.2KM
Queensland’s premier entertainment precinct, the
BOONDALL POLICE STATION SUNKIDS CHILDRENS CENTRE 1KM
TAIGUM SQUARE SHOPPING CENTRE TAIGUM CENTRAL MEDICAL CENTRE TADPOLES EARLY LEARNING 1.8KM
Brisbane Entertainment Centre and the state’s largest shopping centre, Westfield Chermside are
BOONDALL STATE SCHOOL 1.3KM
all less than 10km away, along with St Josephs Nudgee College,
MULLER ROAD BUS STOP 300M
Brisbane North Institute of TAFE, Nudgee Golf Course, Prince Charles Hospital and Holy Spirit
BARLOW PLACE PARK 200M
Northside Private Hospital. For nature lovers, the relaxing
ICEWORLD OLYMPIC ICE RINK 1.1KM
BOONDALL PARK 300M
green open spaces of Boondall Park and Barlow Place Park are just down the street.
For your free information pack CALL 07 5451 1080 www.thinkinvestmentrealty.com.au
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STYLE Welcome the bomber jacket back with open arms as the change of seasons heralds a change of wardrobe
FASHION He’s just 18 years old, but Jayden English is already making waves in the surfwear industry with his rising brand
HOME When it comes to 2017 home decor trends, nothing’s hotter than shades of terracotta
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STYLE
THE style EDIT
Johanna Jensen-Brown
PROFILE STYLE EDITOR
VA VA VOOM Prepare for the return of velvet. You may feel wary about this opulent fabric’s big comeback, however there’s no need to be afraid. You can easily incorporate velvet pieces and add to your current wardrobe to master this trend. Add a hint of velvet with a pair of loafers, a crossbody bag, hat, choker or boots to get the look. Holly Boot Dust Velvet, RRP $219.95. sol-sana.com.au
wardrobe UPDATE
A NEW SEASON With the beginning of a new season upon us, I’m reminded again just how lucky we are to live on the Sunshine Coast. I think of our autumn as an extension of summer. Sure, the temperature starts to drop a few degrees, however our summer wardrobe will see us through a little longer and it acts as a great base to add a few autumn pieces to. Here are a few hints on what you’ll be seeing this season.
WISHLIST
Here is what I’m lusting over this month. Quick, add to cart and hide from suspecting husband. TIED UP
66 THE LABEL FENTY SCARF, RRP $79. THEICONIC.COM.AU
SUEDE BABE
VANITA DOVE SUEDE HEELS, RRP $265. SENSO.COM.AU
BOMBS AWAY This season the bomber jacket will be back with a bang! You may have spotted this little gem over the past few seasons. It’s the perfect jacket for our coastal climate if you choose a lightweight silk or satin fabric option. Pair with denim shorts or jeans, a floral dress or take the look to the office with wide leg pants or a pleated skirt and heels. Floral bomber, RRP $109.95. sportsgirl.com.au COOL KNIT It’s almost too predictable to mention, but you just can’t go wrong with knitwear. This season we will see a little more skin with the very popular off-the-shoulder trend seeping through to the cooler months. Keep your knit choices to neutral tones including black, cream, grey, rust, dusty pink and khaki. Fold Over Knit, RRP $149.95. witchery.com.au
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GO-GO LOGO
C&M CLASSIC MUSCLE TANK, RRP $89. CAMILLAANDMARC.COM
FOR THE MAMAS
YOU’VE GOT THIS MAMA CHARITY MUG, RRP $17. NELLIEANDTHECAT.COM
SO SOAKED
SOAK SOCIETY, ROSE SOAK 250G, RRP $22.95. PROFILEMARKETPLACE.COM.AU
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exquisite handcrafted exquisite handcrafted jewellery & wares from jewellery & wares from outstanding artists outstanding artists
A n n e GENTRY - SMITH A n n e GENTRY - SMITH
OPEN OPEN 77 DAYS DAYS 10—5 10—5 07 07 5442 5442 9598 9598 www.opalcutter.com.au www.opalcutter.com.au Shop 4 ‘The Pottery’ Shop 4 ‘The Pottery’ 171-183 171-183 Main Main St St Montville Montville march 2017
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RIDING THE
wave of success
WORDS TAYLA ARTHUR PHOTOS NICOLA HOLLAND PHOTOGRAPHY
He’s just 18 years old, but Jayden English is already making waves in the surfwear industry. Tayla Arthur sits down for a chat with the enterprising teenager behind a rising brand to uncover the secret behind his success.
J
ayden English’s triumph in the business world is proof of the power of social media, and with his generation leading this cultural shift – the world is their oyster, if they are brave enough to take the chance. The land-locked town of Gatton, two-and-a-half hours south-west of the Sunshine Coast, is the last place anyone would expect a surfwear entrepreneur to blossom. As an agricultural hotspot, it’s as far removed from the beach as it gets. But it is in this small country town that a then 17-year-old Jayden started his surfwear label, Turtl3 Co., back in November 2015. Approaching the final weeks of high school, Jayden’s decision
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to take the plunge and start his own business was born from a combination of a need to fulfill his creativity and the growing pressure to decide what he wanted to do with his life. “Towards the end of school, I didn’t know what I was going to do. I didn’t even know if I was going to go to university and I realised I needed a job or something to fall back on, so I started trying to think of ideas,” Jayden explains. “I’ve always been into clothing and I did a few designs here and there, although I had never really thought about making a business out of it. But one day I decided to get one made and wore it, and a couple of mates asked to buy shirts off me. And once I saw them wearing them I realised I might be able to make a bit of money out of this.” Jayden began feeding his designs through website The T-Shirt Mill, but has since gone on to manage the multi-faceted production including designing, ordering and shipping stock, to accounting, marketing and managing his online store and its social media accounts. While it took some convincing to get his parents on board, with Jayden saying they originally thought he was joking when he floated the idea, it was with their support that he moved to the Sunshine Coast, taking up residence in Kings Beach in early 2016 to study a Bachelor of Marketing and Design at the University of the Sunshine Coast. It proved to be the launching pad he needed – his brand has already cultivated a loyal client base including the likes of NRL players Suliasi Vunivalu, Aaron Gray and Kyle Feldt, and more than 11,400 followers on Instagram. “It just took off,” Jayden smiles in disbelief. “I think it’s mainly because customers are sharing their photos – I like to show an authentic view of the product as it’s seen by them.
“You’ve got to BELIEVE in yourself and back your product all the way, as if it were a BRAND like Billabong.”
FASHION “If I didn’t have social media I don’t think it would have made it this far. It lets me reach people on the other side of Australia – I didn’t think it would go that far. A lot of my customers come from Perth and Port Macquarie, which is how the stores found me – through Instagram. “Getting the stores on board is probably the biggest achievement for me,” he grins. “It’s a pretty surreal experience; seeing my hats on the rack is a pretty cool feeling.” Not bad for a self-taught teenager who admits he wasn’t the best student in school. “I was a good kid, but I wasn’t a huge achiever. I was more sporty than academic,” he confesses. “I made a lot of mistakes when I was starting out. I should have researched it, but I just had it all in front of me. I was making silly mistakes like not being professional, but I’ve learnt a lot of lessons.” While the road to success hasn’t always been easy, his dedication to his brand and his determination to make it work has seen him continue to chase his dream of surfwear domination. “There have been moments where I’ve thought maybe I should give it up and try to get a ‘real’ full time job – like if I don’t make a sale for a while – but I’ve learnt you just have to stick it out and not give up,” he says. “You’ve got to believe in yourself and back your product all the way, as if it were a brand like Billabong. You can’t short-sell it. This flows onto your marketing too – the way people see your brand and what they think of it is the most important thing, and you influence that. “You could have an average product, but if you market it well and people have a good view of it, they’ll support it,” he says with wisdom beyond his years.
“If I didn’t have SOCIAL MEDIA I don’t think it would have made it this far. It lets me reach PEOPLE on the other side of Australia, which I didn’t think it would go that far.”
JAYDEN’S ADVICE FOR INSTAGRAM SUCCESS When it comes to running a great business Instagram account, Jayden says first impressions are everything, which is why it’s so important to only upload great, high quality photos. “You have to showcase your product well, so it has to be visually pleasing. When someone opens your Instagram account, you want them to see it and think, ‘Wow’ and follow you straight away.” Encourage customers to send in photos of the product and upload them to the business’s account. This draws followers and customers, as it is involving the customers, while authentically marketing your products. “It makes it more of a PHOTO BY @K ‘raw’ shot when it’s ESSTR EL an actual customer’s photo, so it comes across as more authentic.”
JAYDEN ENGLISH
march 2017
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FASHION
chic and comfy BAMBOO MONKEY MAXIONE IN ‘SECRET GARDEN’, ONE SIZE FITS ALL, RRP $99, AVAILABLE ONLINE AT BAMBOOMONKEY.COM.AU
it’s a tie COASTAL TRADER CO. PARIS KNOT NECKLACE IN JADE GREEN, RRP $50, AVAILABLE ONLINE AT COASTALTRADER.COM.AU
natural selection Choose colours, textures and patterns inspired by nature for a fresh look.
khaki queen COOPER ST ‘ILLUSTRIOUS’ MAXI IN KHAKI, RRP $159.95, SHOP AT AVENUE J COUTURE, THE ESPLANADE MOOLOOLABA. PHONE 5444 4422
spot on COOPER ST ‘STATELY SPOT’ MAXI DRESS, RRP $169.95, SHOP AT AVENUE J COUTURE, THE ESPLANADE MOOLOOLABA. PHONE 5444 4422
animal attraction JOAB WHITE LEOPARD PONY HAIR HANDSTITCHED LEATHER SHOES, RRP $250, AVAILABLE ONLINE FROM WITHJOAB.COM
one with nature MASCHEK COUTURE ‘MANTIS ORCHID’ SILK TUNIC, RRP $489.90, AVAILABLE ONLINE FROM LAUREENMASCHEK.COM
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BRING YOUR DREAM TO LIFE CUSTOM DESIGN SERVICE Call us or drop in for a design consultation with our onsite jeweller Jim Goulton.
REMAKING • REMODELLING • REPAIRS • MAINTENANCE
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fresh face
BEAUTY
MARY KAY BOTANICAL EFFECTS REFRESHING TONER, RRP $32, AVAILABLE ONLINE FROM BEAUTYDIRECT.MARYKAY.COM.AU
glowing skin MARY KAY BOTANICAL EFFECTS CLEANSING GEL, RRP $37, AVAILABLE ONLINE FROM BEAUTYDIRECT.MARYKAY.COM.AU
hair with flair SCHWARZKOPF PROFESSIONAL ‘BLONDME INSTANT BLUSH’ SPRAY ON PASTEL SHADES STAY IN FOR THREE WASHES, RRP $24.95, AVAILABLE ONLINE AT SCHWARZKOPF-PROFESSIONAL.COM.AU
lovely lips
BOLD & beautiful
ADORN COSMETICS STYLE ICONS ORGANIC LIP GLOSS, RRP $29, AVAILABLE ONLINE AT ADORNCOSMETICS.COM.AU
trendy and handy LOUVELLE LUXURY SHOWER WEAR ‘AMELIE’ CORAL DOT SHOWER TURBAN, RRP $40, AVAILABLE ONLINE FROM LOUVELLEWEAR.COM.AU
Stand out from the crowd with bright colours and lush products that will guarantee all eyes are on you. healthy hair ELEVEN AUSTRALIA MOISTURE SHAMPOO, RRP $23.95, MOISTURE CONDITIONER, RRP $24.95, MIRACLE HAIR TREATMENT, RRP $24.95, STYLING PASTE, $24.95, HAND & BODYWASH, TRAVEL SIZE RRP $5.95, AND HAND & BODY CREAM, TRAVEL SIZE RRP $5.95. SHOP AT UPTOWN HAIR STUDIO, 1/147 CURRIE STREET, NAMBOUR. PHONE 5441 2420
rosy cheeks ADORN COSMETICS ECO LUXE LOOSE MINERAL BLUSH, RRP $45, AVAILABLE ONLINE AT ADORNCOSMETICS.COM.AU
sleek in seconds DAFNI HAIR STRAIGHTENING BRUSH MAKES STRAIGHT QUICK AND EASY, RRP $229, STOCKIST: SHAVER SHOP
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Best precision,
BEST VISION WORDS TAYLA ARTHUR PHOTOS JAN STRANDSTRÖM PHOTOGRAPHY
Just over three years after opening its doors to patients, Sunshine Coast University Private Hospital has welcomed groundbreaking technology, previously unavailable locally, that will revolutionise surgery on the Sunshine Coast.
T
THE STATE-OF-THE-ART DA VINCI XI ROBOT SYSTEM
he Sunshine Coast University Private Hospital is in the spotlight once again thanks to the recent purchase of a state-of-the-art robot system that will enhance the facility’s surgical services. Previously unavailable on the Sunshine Coast, the installation of the latest generation surgical robot system, the Da Vinci Xi, will take place at the Birtinya hospital in mid-April, allowing surgeons to conduct minimally-invasive surgical procedures locally. The new equipment is a coup in men’s health particularly, with the $3.5 million system initially to be used by Sunshine Coast University Private Hospital’s urology department for a range of procedures including prostate cancer treatment, before the hospital expands its use into other specialties, such as gynaecology and general surgery. As one of the urologists utilising this technology, Doctor Stuart Collins is grateful for the new addition and says it will be of great benefit to both the surgeons and patients. “This robotic surgical system aides me in performing the most technically difficult operations in hard to reach places like the pelvis. With the three dimensional magnified vision, we can remove cancerous tissue with greater precision and reconstruct normal tissue to restore function,” explains Dr Collins. “As for the patient, the benefits stem from operating via very small incisions, or keyhole surgery, which can result in a shorter hospital stay, less postoperative pain and analgesic use, less blood loss and less risk of infection. These attributes make keyhole surgery more attractive for my patients.” Having trained and operated with Da Vinci robots since gaining his urological fellowship in 2013, Dr Collins says he has now moved to
Visit your general practitioner to see if you are appropriate for treatment and obtain a referral. Dr Stuart Collins is available for consultation at Suite 3, Sunshine Coast University Private Hospital in Birtinya and at Suite 4, Noosa Private Hospital.
a completely robotic practice for radical prostate and partial kidney operations, but previously had to travel to Brisbane to do so. Conducted through six small incisions of less than 1cm each and a slightly larger incision at the belly button, the robot provides a simpler and more precise alternative to the traditional radical prostatectomy, in which the procedure is carried out via a 20cm incision. “In the USA, over two thirds of all radical prostatectomies are currently performed using this technology, and surgeons are utilising it for many more procedures. Gynaecologists are able to use it to perform hysterectomies for uterine cancer, while general surgeons can use it to perform complex bowel resections. Ear, nose and throat surgeons can also use it to remove cancers from the base of the tongue without the need to split jawbone,” says Dr Collins. “The robot replicates the surgeon’s hand movements using advanced-wristed instruments that, when coupled with its superior visualisation, allow for far greater dexterity and precision. “It is fantastic that patients on the Sunshine Coast will soon have this technology available in their own backyard, as it will make it easier for them and their families in the postoperative period.” For Dr Collins, it is this kind of advanced technology that drew him to specialise in urology, with the conditions he regularly treats often requiring other hi-tech equipment, such as holmium laser and extracorporeal shockwave lithotripsy (ESWL). But it was his love for anatomy and, above all, his strong desire to help others, that inspired him to get into medicine in the first place. “I really enjoy interacting with my patients and providing good outcomes for them,” says Dr Collins, who graduated from the University of Queensland School of Medicine in 2001. “Seeing them after an operation and knowing that I have helped them or have restored a function that will improve their quality of life – seeing that they’re happy – having that power is definitely the most rewarding aspect of this job.” Unsurprisingly, Dr Collins says there are many challenges he and his team face every day performing complex surgery. But thanks to the arrival of the Da Vinci Xi Robotic System, these challenges have been minimised, allowing surgeons like Dr Collins to achieve the best result possible for patients on the Sunshine Coast. With fresh developments still happening regularly at the Ramsay Health-operated Sunshine Coast University Private Hospital, our region is fast becoming a health hotspot, and with technology now providing medical professionals with a helping hand, the future of treatment on the Coast is looking brighter for locals.
DOCTOR STUART COLLINS
For more information on Sunshine Coast University Private Hospital’s services visit
sunshinecoastuniversityprivate.com.au
HEALTH
I’ve seen a lot about treatment for damaged skin, but what can I do to keep it healthy in the first place? TIPS FOR HEALTHY SKIN
ASK OUR
with Paula Kelly
HEALTH
DRINK SIX TO EIGHT GLASSES OF WATER DAILY
EXPERTS
Have you noticed your skin looking a little dry and dull lately? If so, you might not be drinking enough water. Try it for a week, and note the improvements. It may sound like a lot, but it will leave your skin looking youthful, bright, and glowing, and may even help reduce acne!
How can I keep tabs on potential skin cancer risks? SKIN SELF-CHECKING with Doctor Karen Gebusion Skin cancer is the most common cancer in Australia, however clinical protocols do not recommend a population-wide skin cancer screening. It is therefore vital that we should be aware of our skin and any suspicious changes. Regular self-checking aims to find new or changing lesions that could be cancerous or precancerous. For most of us, a monthly check is ideal, however if you have fair skin, blue/green eyes, fair or red hair, plenty of freckles or a family history of melanoma, you may have a higher risk and need more frequent checks. Ten minutes of your time could be life saving, so be systematic, checking from head-to-toe: 1. Using a mirror, examine your face, including your eyes. 2. With the hairdryer, expose each section of your scalp. 3. Carefully check the hands and forearms. Examine your nails and underneath them, too. 4. Stand in front of the mirror and scan all sides of your elbows, upper arms and armpits. 72
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5. Check your neck, chest, torso and under the breasts. Skin cancer can appear even on areas not frequently exposed to the sun. 6. Stand with your back to a full-length mirror. Use the hand mirror to check your neck and upper back. 7. Continue checking your lower back, buttocks and the back of your legs. 8. Sit down and use the hand mirror to check your legs down to your feet, carefully inspecting in between the toes and toenails. Lastly, examine the genitals. Look for changes of any kind, such as an increase in mole or freckle size, colour, texture and outline. Be alert for any spot that is nonhealing, itchy, crusty and painful. If you spot any warning signs, do not delay. See your GP immediately. Also talk to your doctor about your risk and early detection of skin cancers, and above all, be sun smart. Slip, slop, slap, seek and slide. MD COSMETIC AND SKIN CLINIC Shop 7, 87 The Esplanade, Mooloolaba Phone: 5452 5720 mdcosmeticsandskin.com.au
EAT LOTS OF FRUITS AND VEGETABLES
They are not only good for your body, but they are great for your skin, as they are full of vitamins and antioxidants. Certain ones help with certain things too: • Apricots, blueberries and yellow bell peppers contain antioxidants, which have anti-ageing properties. • Avocados help hydrate your skin. • Carrots help improve complexion. • Pumpkin and kiwifruit help keep your skin soft, smooth, and youthful. • Tomatoes help protect your skin against sun damage. SHOWER OR BATHE IN LUKEWARM WATER
Hot water can feel relaxing, but it can also strip your skin of its natural oils. This can lead to dry, patchy skin. If you have dry skin, use a moisturising body wash with natural oils, such as almond, coconut or olive oil. SLIP, SLOP, SLAP! Sun damage builds up over time, so it’s important to use sunscreen every day, even if it’s cloudy. Choose a broad-spectrum sunscreen that protects against both UVA and UVB radiation and re-apply it to your entire body every two hours, or every hour if you are swimming or sweating. Also be careful not to use sunscreens if they have expired. SHEER BLISS BEAUTY DAY SPA Phone: 5474 0884 sheerblissbeauty.com.au profilemag.com.au
Your Leading LOCAL Heart Team Cardiologists Dr Mark A Johnson Dr Peter J Larsen Dr KK Lim Dr Frank Hetterich
Comprehensive Cardiac Testing • • • • • • •
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Four Locations
Cardiologists
BIRTINYA: Sunshine Coast University Private Hospital BUDERIM: Sunshine Coast Private Hospital TEWANTIN: Suite 1, 66 Poinciana Ave GYMPIE: 70-72 Channon St
Dr Mark A Johnson
Dr Frank Hetterich
Dr Peter J Larsen
Dr Stuart J Butterly
Dr KK Lim
Dr Naresh Dayananda
march 2017
PHONE: 5414 1100 FAX: 5414 1101
admin@scheart.com.au www.scheart.com.au profilemagazine
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LIFESTYLE
Let us do the
HARD WORK Build local support for your business by tapping into the strong reputation and loyal following of the largest and furthest reaching magazine on the Sunshine Coast. It’s easy, it’s effective, and best of all – it’s free to join!
A
re you looking for effective and affordable ways to get your brand in the public spotlight? Marketing and promoting your wares is the most crucial part of achieving success in business, but doing all the background work yourself can be costly. As a homegrown independent media organisation and ever expanding business ourselves, the team at Profile Magazine understands the incredible value of local support when it comes to getting your business’s name out in the public sphere, which is why we want to share our success
by supporting other amazing local businesses and giving them the opportunity to showcase what they have to offer. Enter Profile Marketplace – a new website dedicated to shining a light on the Sunshine Coast’s coolest local businesses and helping them sell their products to a larger prospective client base. Created by a talented team of web developers, designers, marketing professionals, photographers and editorial experts, Marketplace not only shares the same elegant design as Profile Magazine, but also its valuable resources.
In producing a monthly glossy lifestyle magazine and associated digital media channels that have accumulated a large online following, we have established ready-made audiences for which to market the site’s content to through both print and digital media. It’s all part of the magic of being part of the Profile community. While all businesses are welcome to apply to join Profile Marketplace, the selected retailers and products made available through the website are hand-picked by us to ensure maximum quality and the best fit for our target customers, making it an exclusive opportunity that money can’t buy. Speaking of which, it’s completely free to join, with absolutely no fees, contracts or obligations involved to become a vendor; all we charge is a small commission when you make a sale. Now that’s what you call a win! Applying to become a vendor is easy – simply visit the Profile Marketplace website (profilemarketplace. com.au), scroll to the bottom and click ‘Apply for vendor account’, then fill out the form. Alternatively, you can email marketplace@ profilemag.com.au if you have any questions or inquiries prior to submitting your application, or call 5451 0669. There’s nothing to lose, so what are you waiting for?
Become a part of the Profile Marketplace community, sell more products and most importantly, get your name noticed on the Sunshine Coast. 74
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THE ‘SEEDS FOR SEASONS’ GIFT BOX HAS EVERYTHING YOU NEED TO CREATE THE PERFECT HERB GARDEN, INCLUDING SEEDS, PLANTING STICKS, A CALENDAR, GROWING GUIDE AND RECIPES. AVAILABLE FOR $39.95.
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fantastic filter
HOME
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‘MIMIH SPIRITS’ ARTWORK BY ARTIST THOMMO NGANJMIRRA, 41CM X 61CM RRP $550, AVAILABLE ONLINE AT BLUETHUMB.COM.AU
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*Conditions apply. Prices are correct as at 1 Feb 16 but may fluctuate if surcharges, fees, taxes or currency changes. Offers subject to availability. Agents may charge service fees, rates vary. Payments by credit card will incur a surcharge. Airfare not included unless otherwise stated. All savings are included in the advertised price. Seasonal surcharges and additional charges may apply for other dates. Blackout dates may apply. Offers may be withdrawn without notice and are not combinable with any other offers unless stated. Please check all prices availability and other information before booking. Si Travel Group, Hawaiian Airlines terms of carriage & helloworld booking terms and conditions apply, see in store for details. Idemo Travel Pty Ltd (ABN 41 168 607 136) trading as helloworld Kawana.
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*Approved customers only. Conditions, fees and charges apply. Visit retailer website or see in-store for details. Credit provided by Latitude Finance Australia (ABN 42 008 583 588), Australian Credit Licence 392145.
Wake Up Wonderful profilemagazine
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presents... VICKI’S PROPERTY POST:
in the Castle March 24 - 26, 2017
The power of one I
n every real estate agency there is always one individual who is the best salesperson.
Just one. And because people buy from people, not companies, you want that individual to sell your home. It doesn’t really benefit you if someone has four, 10 or 16 sales agents, because the bigger they are, the more unlikely it will be that their top agent will be working for you.
Featuring an exquisite and exciting programme of popular opera arias such as Nessun Dorma from Turandot, duets from Lakme and The Pearl Fishers, with ensemble pieces from Nabucco, Rigoletto; the list goes on! Prepare for a night of incredible performances from world-class Australian artists in a relaxed, intimate environment.
"For the last eight years, we have shared a small village with offices of three of the biggest and most wellknown franchise groups – yet we have consistently outperformed them all." Our industry spread from local independent offices into large franchise networks at a time when there was a clear advantage in size. Only big companies could access big data bases, better training and effective research. But today all of those services and more are available through technology and the internet. A good small operator can compete with the biggest companies. For the last eight years, we have shared a small village with offices of three of the biggest and most well-known franchise groups – yet we have consistently outperformed them all. The days when bigger was better are over. Service and results are all that count.
TICKETS: Child $49,
Conc. $75 and Adult $85 (includes delectable canapes!)
The team at Star specialise in property sales from Noosa to Mount Coolum. Vicki Cooper is Principal of Star Noosa call 0418 231 955.
Tickets from MORE INFORMATION AT www.starnoosa.com 78
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gourmet. 90 CULTURE
Torn between musical theatre and dance, Lynne Bradley wound up finding her own creative niche
95 TRAVEL
Naomi Fenn is embarking on the adventure of a lifetime, combining her two passions
FULL OF BEANS
Despite lacking determination and direction after high school, university and TAFE dual graduate Shane Hepburn is giving the coffee business his best shot
FOODIE TRAIL / RECIPES / ARTS / MUSIC / TRAVEL
GOURMET
THE
gourmet EDIT Nicole Fuge
PROFILE GOURMET EDITOR
DATE, HONEY AND CINNAMON LOAF • 1 cup pitted dates • ½ cup honey • 50g butter • 1 cup boiling water • 1 ½ cups self raising flour • ¼ cup oats • 2 teaspoons vanilla essence • 1 teaspoon cinnamon Preheat oven to 180ºC and line a loaf tin with baking paper. Blitz the dates in a food processor until chopped into small pieces. Put the dates, honey, vanilla, cinnamon and butter in a bowl and pour over the boiling water. Stir until the butter has melted and all ingredients are combined. Add the sifted flour and mix well, then add oats and stir until combined. Spoon the mixture into the prepared tin and bake for about 30 minutes, or until a skewer comes out clean. Leave to cool on a wire rack.
Eating with mindfulness
The history of brunch The concept of brunch has been traced back to upper-class Britain and was first mentioned in 1895 by British author Guy Beringer, who in his article Brunch: A Plea, suggested we enjoy lighter meals served late in the morning as an alternative to the heavy, post-church Sunday meals. Beringer says, “Brunch is cheerful, sociable and inciting ... it is talk-compelling. It puts you in a good temper, it makes you satisfied with yourself and your fellow beings, it sweeps away the worries and cobwebs of the week.” Well said! 80
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Global food, restaurant and hotel consultancy firm Baum + Whiteman says meals served in bowls will continue to rise in popularity (which began with the acai bowl craze in 2015). In citing this year’s food trends, they say, “if you hold a bowl Buddha-like while eating, you are psychologically more prone to mindfulness about your meal. You’ll also stand a better chance of catching all the flavours and textures with every bite ... and think you’re full a lot faster”. profilemag.com.au
LIFE GETS CRAZY BUSY! We make sure that you don’t have to choose between convenience and health.
CHICKEN ENCHILADAS BY ROBERT LOUIS MURPHY FROM MY KITCHEN RULES RECIPE FROM HIS COOKBOOK TEXAN BBQ
• 375ml canned creamy chicken soup • 250g sour cream • 250ml chicken stock • 1 medium onion, diced • 3 jalapeños, seeds removed and diced • 1 medium chicken, boiled, de-boned and diced • 250g grated cheese • 10 corn or flour tortillas • 1 red chilli, seeds removed and thinly cut, for garnish Preheat barbecue or oven to 175ºC. Put the chicken soup in a saucepan and heat slowly while stirring. Add sour cream and chicken stock. In a frypan, sauté the onion and jalapeños and add, with the diced chicken, to the chicken soup. Add half the cheese to form a thick, creamy consistency. Allow to cool slightly. Put some of the mix on each tortilla, roll the tortillas up and place in an ovenproof dish. Pour the remaining mix over the top of the tortillas and sprinkle with cheese. Cover with foil. Place on a covered barbecue on indirect heat (or in the oven) for 20 minutes. Uncover, garnish with chili slices and a bit more cheese and place under the grill for 5-10 minutes, or until it starts to get some good colour. march 2017
This is how we offer you peace of mind AND save you time. • Our fresh meats and seafood are prepared with the utmost care on site. • Our marinades, fresh salads & ready made meals are made by our in-house chef only with all-natural ingredients. • Our gorgeous new store stocks local dairy, eggs, bread, pastas, sauces and other grocery & pantry items you need.
We look forward to serving you! Bring this ad to receive a FREE small salad with any purchase! Please just enter your details and submit in-store! Name: ____________________________________ Email: ____________________________________ Phone: ___________________________________ Terms and conditions: This offer ends 31/03/17 and cannot be exchanged for cash.
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86 WISES RD MAROOCHYDORE Phone 5451 0533 • orders@freshmeats.com.au www.freshmeats.com.au /freshmeatswisesroad profilemagazine
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GOURMET
“Follow your HEART, follow your dreams and your PASSIONS, but also know that hard work is very IMPORTANT.”
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1. PAULA BRENNAN 2. MELISSA DRURY 3. LAUREEN MASCHEK 4. CHOCOLATE FONDANT 5. FRESH LOCAL PRAWN SALAD 5.
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GOURMET
Ladies At Lunch
IS HIGHER EDUCATION ESSENTIAL FOR A
successful career? WORDS NICOLE FUGE PHOTOS NICOLA HOLLAND PHOTOGRAPHY VENUE THE CREEK TAVERN, MOUNTAIN CREEK
Going to university or TAFE used to be the obvious next step after graduating from Year 12, but as the business world is rapidly changing, there is no longer a one-size-fits-all approach, and higher education is not the only key to success.
W
hat do you want to do when you grow up? It’s the question often plaguing high school students as they enter their final years of schooling – Should I go to university? Should I enrol in TAFE? Do I take a gap year and gain life experience? There is often a lot of pressure that comes with making those allimportant decisions, and while it feels like you’re setting your whole life in cement, as our lunching ladies discovered, no decision has to be permanent – you can forge your own path, and it’s perfectly okay to change your mind throughout your career. Joining me for lunch at The Creek Tavern in Mountain Creek was Paula Brennan of Paula Brennan Photography; Melissa Drury, owner of MD Cosmetic and Skin Clinic; Anthea Kovacevic, Director of Signal Fox; Laureen Maschek of Maschek Couture; and Nicola Holland of Nicola Holland Photography. Profile: Is a degree essential for a successful career? Laureen: I don’t think it is, I know a lot of women who stopped school when they were in Year 10, or much younger, and have gone on to have really successful businesses … I think what’s really important is your creativity and hard work. Melissa: I don’t think academic education is the be all and end all, it’s really important to have life experience, it’s where you learn a work ethic and social skills, which are very important with creating a business. Ongoing education can be through so many other channels, it doesn’t have to be through university, and the kids today have so many options, so it’s a combination of everything. Anthea: I don’t think it’s imperative, if you’re just doing it for the wrong reasons it can make life more challenging, it can put you behind if you’re surrounded by people telling you you should be doing it and your heart’s not in it, it’s a waste of time. Melissa: As I’ve always told my kids, do what you’re passionate about and the money will follow, who wants to go to uni and do a job you march 2017
don’t enjoy for the next 30 years if you have no passion? Paula: I wish the school system was less geared towards that as the outcome when you leave school though, because when I was at school, I was in private education and everything was geared towards going to university and I signed up and did uni for a year and I was lonely and I hated it, it wasn’t for me and I ended up with a HECS debt for a year’s worth of education that got me nowhere. Then I travelled overseas for three years and found my passion. Melissa: How do you know what you want to do when you’ve had no life experience? There’s a 60 per cent dropout rate of kids going from the Sunny Coast to Brisbane when they go straight to uni, it’s too many big changes in their life – being away from home, having to be more independant, study, socially it can be very isolating, and they drop out and don’t return to it. Paula: I don’t think they’re given much education around what it means to go to university that young either, it is a big financial commitment either your parents are paying for or else you end up having to pay for down the track. Profile: What are your thoughts on formal education versus onthe-job training? Paula: I can speak on very good authority on this one because I’ve just hired a full time graphic designer. I’m self-taught on Photoshop, everything I’ve learnt is from workshops and going to seminars and doing online training, and so seeing someone who’s had formal education, I’m so jealous. She has three or four years of experience learning the tools, stuff you fumble along and learn yourself, eventually you’ll get there, but there’s something to be said for having great groundroots where you can explore and expand on your own education. If I had my time again I probably would have gone back and done some formalised training. Anthea: I don’t think there’s any hard and fast rule, as everyone learns individually, some people learn best through being given an profilemagazine
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6. ASSISTANT MANAGER BRETT MCRAE, PAULA BRENNAN, ANTHEA KOVACEVIC, LAUREEN MASCHEK, MELISSA DRURY AND NICOLE FUGE 7. SWORDFISH STEAK 8.ANTHEA KOVACEVIC
“As I’ve always told my kids, do what you’re PASSIONATE about and the money will follow, who wants to go to uni and do a job you don’t ENJOY for the next 30 years if you have no passion?”
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assignment and making it their own and learning to create through that way and other people are brilliant bookworms, so I don’t think there’s any hard and fast rule. Paula: There’s something about being hands-on that tests your own values and that’s what defines you in any career, your work ethic and where you draw the line in the sand, what’s okay in the workplace? And that’s the stuff uni doesn’t teach you, you might work in team environments, but for the most part you’re solitary and you’re working to structure, so when you come out and make decisions that affect another person or dealing with clients and customers, that’s huge. Profile: What is your personal experience? Did you go to uni or TAFE? Paula: I started working, carrying photographer’s bags for a year and picked it up and started learning. I was self taught. Laureen: I did a Diploma in Visual Arts and then was accepted into a Bachelor at VCA, but I ended up having a baby instead and moving to the country. Melissa: I’m a registered nurse, but I trained the old way, hospitalbased, so it was all practical and you would come out into blocks 84
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of four or six weeks and do your theoretical and some clinical. It was interesting when they changed it in New South Wales, they were the first to change to university-training. Anthea: I finished Year 12 and mucked about doing all sorts of things, I was a bit of a free spirit, so I wanted to do fruit picking work and follow the seasons and then I accidentally fell in love. Then I did my Diploma of Finance and went into the finance industry for 13 years and then decided I’d had enough. I did a Diploma and the rest was self taught – starting my own business and being hands on. Profile: What would your advice be for the younger generation, based on your experience? Laureen: Follow your heart, follow your dreams and your passions, but also know that hard work is very important. Anthea: Nothing is permanent. I’ve changed careers a couple of times, I’ve changed industries four times and it hasn’t put me behind at all, each thing I’ve learnt from one industry has helped me in another industry, so there is no permanence. For a 17-year-old who’s going out of their head with hormones and there are all of these other distractions to suddenly have the serious elders stand in front of them and say, ‘Decide on what you’re going to do for the rest of your life, now!’ That’s terrifying and I think that leads to poor decision making. Laureen: Life is so not what it is when you’re 17, when you’re in your 30s and 40s it will be something completely different, it’s always changing. Anthea: And half the jobs and careers that are around today, are going to be obsolete or changed into something different when these kids are 40 or 50 anyway, because the world is evolving so quickly. profilemag.com.au
All preconceived ideas of a tavern experience disappeared from the moment I walked into The Creek Tavern at Mountain Creek. Welcomed by assistant manager Brett McRae, who was friendly and attentive, the lunching ladies started our outing with crisp glasses of Tomich Pinot Grigio from Adelaide Hills, the ideal precursor on a warm Sunshine Coast day.
GOURMET
THE CREEK TAVERN
With so many tantalising options on the menu, as well as the specials board, there was something to suit all tastes and appetites. Popular choices included the Euro parmigiana – a 350g crumbed chicken breast with prosciutto, Napoli sauce, char grilled eggplant, capsicum, sliced olives and feta cheese, served with coleslaw and beer battered chips.
6.
Paula: In this social media age, my advice would be to go and find mentors to approach and follow. There are so many people you can approach these days on social media, it’s amazing, don’t be afraid to ask them because I’ve been so amazed by some people who I’ve walked up to thinking, ‘I’m so nervous about speaking to this person’, and then they turn around and they’re the kindest person and give you the biggest chunks of gold. Ask, ‘How did you get what I want?’ Melissa: There’s too much emphasis on formal education, but the bottom line is you follow your passion and your interest, then you can look at what educational paths you need to follow, it doesn’t mean it needs to be formal. And find a mentor, I’ve got a lot of really good mentors in nursing and in business and it inspires you.
Other delicious dishes sampled included crispy salt and pepper squid tentacles served with Mediterranean-style salad, semi-dried tomatoes, chargrilled pepper strips, black olives, red onions and feta cheese, topped with mango salsa; (fish of the day) swordfish steak on a bed of sand crab and kipfler potatoes with baby broccolini with lime, chilli and coriander dressing; and fresh local prawn salad with mangoes, avocado and lime aioli. As a massive burger fan, I couldn’t resist the lunchtime special – beef sliders with tomato relish, caramelised onions and cheese, served with chips. Everyone’s meals went down an absolute treat. Two of us were tempted enough to squeeze in dessert. I had the lemon meringue tart, while one of my guests enjoyed the decadent chocolate fondant – both were absolutely divine and caused a bit of food envy around the table! If you’re looking for a generous serving of delicious comfort food, I highly recommend a visit to The Creek Tavern, a Sunshine Coast family owned and operated pub and bistro boasting gaming, sports bar and TAB, open 10am to midnight, seven days. THE CREEK TAVERN 172 KARAWATHA DR, MOUNTAIN CREEK PHONE: 5478 1333 THECREEKTAVERN.COM.AU
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GOURMET
FULL OF
beans WORDS NICOLE FUGE PHOTOS JAN STRANDSTRÖM PHOTOGRAPHY
When Shane Hepburn finished high school he lacked determination and direction, but after a stint on the high seas and an educational sojourn in Melbourne, he returned to the Sunshine Coast full of beans. Now the university and TAFE dual graduate is giving the coffee business his best shot.
“I
don’t want to drink so much coffee, but this is my day, you’re my fifth meeting and I’ve had a coffee at each one, that’s why I drink piccolos,” Shane Hepburn says, it’s not even 10.30am and he’s already buzzing. “I followed the same progression as a lot of people, I was introduced to coffee through Starbucks, because I met a girl on a date and she drank there. I was 16 and I had a chai latte and I thought that was coffee, I was that uneducated. “Then I moved onto caramel lattes and after my first trip to Melbourne I stopped going to the chains and started drinking only speciality coffee.” Having grown up in Currimundi, often chasing the first wave of the day with his mates, Shane is accustomed to the early starts that come with owning and running a coffee shop. But while this savvy entrepreneur opens the doors to his 13th franchise, he admits he was a little lost when finishing high school. Having trialled careers in music promotion and real estate for a few years, Shane headed overseas where he spent two years working on superyachts in America, sailing throughout the US, France, Mediterranean and Caribbean.
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“All of the training is done here on the Coast, because this is how we can portray the CULTURE.” SHANE HEPBURN
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Upon returning to the Coast, Shane joined the first cohort to complete a combined University of the Sunshine Coast degree and TAFE Queensland East Coast diploma. The combination of the theoretical business marketing and management degree with hands on hospitality training gave Shane the tools he needed to launch his own business in 2009 – a coffee shop in Mooloolaba. “Ten years ago people just wanted to talk about the weather and get their coffee and go, whereas now it’s more about the coffee professionals, you need to know where your beans are coming from,” he says. “That’s what drew me to it, I could see it progressing the same way wine was 15 to 20 years ago, when people wanted to know the region and the wine grower.” Much of Shane’s knowledge has come from spending time in Melbourne before attending uni and TAFE, and he says the Victorian capital is a ‘crystal ball’ for foodie trends bound for the Sunny Coast. “It’s always been that way and it always will be, just because of the culture they
have down there, it’s too cold to surf so everyone goes out to eat. While we are slightly different in our palate – they like their darker beers whereas we like pale ale, it’s still the same, they like craft beer and we like craft beer. And they like speciality coffee, we like specialty coffee, just in a slightly different format.” And it’s this passion for wanting to know more about the coffee, not just whether it tastes good or not, which is why Shane says they always have their coffee machines in pride of place at the front of the shop, so the customers have direct access to the barista. Almost two years ago, Shane made the bold move to franchise and now has seven stores across Queensland, five in Melbourne and one recently opened in Sydney. “All of the training is done here on the Coast, because this is how we can portray the culture,” he says, gesturing to the man standing beside the barista inside, he’s the proud franchisee of the Sydney store. “At first I never thought you could franchise what I had, because it has such a human element to it, for our franchise to work you’ve got to be passionate about coffee and passionate about people and you’ve got to work in the business – sometimes people
GOURMET
“I could see it progressing the same way wine was 15 to 20 years ago, when people wanted to know the REGION and the wine GROWER.”
buy franchises and don’t want to work, but with ours it doesn’t happen that way.” Shane has also dabbled in bar ownership over the years, but now with two young daughters, is more receptive to the early morning starts – which are fuelled by coffee of course, the beans picked by aficionado of coffee and fellow local Tim Adams. “I’ve been friends with Tim for a long time, so my passion is to get my coffee in as many hands as possible, his passion is the best quality coffee, he lives, breathes and dreams about coffee. “Tim does all of the sourcing and roasting, he just went to Brazil and he goes to India this year, so he’s the one physically going over and grabbing it.” With the espresso bar formula working in their favour, Shane says 2017 will see him experiment with more locations and layouts, while making sure they don’t sacrifice the flavour.
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Me & You Cafe & Takeaway Newly renovated and now licensed for BYO, Me & You Cafe & Takeaway in Maroochydore offers the delicious fish and chips we have come to expect on the Sunshine Coast alongside a whole swag of delectable meals and snacks. Located just a stone’s throw from Maroochydore Beach, Me & You has a great selection of seafood perfect for a day by the ocean. The newly renovated cafe also boasts terrific coffee and a range of delicious cakes and treats, making it the perfect place to catch up with friends and indulge your sweet tooth. Whether it’s tasty takeaway or a beachside bite you’re after, Me & You Cafe & Takeaway will be your new go-to.
78 Sixth Ave, Maroochydore Phone: 5443 9010
Tantalise your tastebuds at some of the Sunshine Coast’s best gourmet offerings
Sandbar Cafe & Fish and Chippery With killer views overlooking Bulcock Beach, Sandbar offers a prime position to kick back, relax and unwind. Enjoy a delicious meal from their range of tasty breakfast, lunch and dinner options and indulge in a glass of one of their local or imported wines or beers in their upbeat cafe, or order some of their specialty succulent fresh seafood to takeaway and savour on the beach. From juicy steaks, fresh salads, scrumptious pastas and flavoursome burgers, to a selection of decadent treats that will satisfy any sweet tooth, there is something on their menu to suit every taste. There’s a reason Sandbar is fast earning a reputation as one of the Coast’s best restaurants, so pop in and experience their friendly atmosphere and tasty creations for yourself.
26 The Esplanade, Bulcock Beach, Caloundra Phone: 5491 0800 www.sandbarcafekiosk.com.au
All’ Antica Savour the rich, authentic flavours of Italy right here on the Sunshine Coast, with the friendly service and delicious trattoria-style cuisine of All’ Antica Italian Restaurant. Crowned the best Italian restaurant on the Sunshine Coast in 2016 by the Australian Good Food Guide, All’ Antica has had over 25 years at the forefront of the hospitality industry to perfect their dishes, and now one of the Coast’s must-try dining experiences. Boasting a warm, intimate atmosphere, this fully-licensed restaurant offers an unbeatable combination of traditional dishes from the Northern Alps through to the rich waters of the Mediterranean that surround Sicily, all created using the best local produce and ingredients imported straight from Italy itself! With a reputation this good, All’ Antica Italian Restaurant is a dining experience you need to try for yourself, so book a table today and indulge your tastebuds.
115a Point Cartwright Drive, Buddina Phone: 5444 0988 www.allantica.com.au 88
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TIE THE KNOT IN TRUE
coastal style Many local couples are, or are about to be planning their perfect wedding – so why not choose a location that truly encompasses the flavours of the Sunshine Coast, with a reception at See Restaurant. Having perfected the recipe for success and with a reputation for producing some of the best food in town, See Restaurant is a favourite among locals and visitors alike. Combine this with 280 degrees of unspoiled water views and a close proximity to many of the greatest chapels and wedding locations on the Sunshine Coast, and you have the ultimate venue for your wedding reception. Offering the largest and friendliest accommodation facilities on the Coast and boasting picturesque views and exciting attractions, Mooloolaba is the ideal location to host your celebration. Adding to this, See Restaurant will go above and beyond to ensure your special day is unspoiled by any inconvenience, with a fully catered reception that will leave your guests well and truly impressed, for as little as $100 per guest. As a weatherproof venue with gorgeous wharf views year-round, the happy couple can have peace of mind knowing their reception will be dazzling no matter what, and in addition to being licensed until midnight, as with the location being close to much of the Coast’s nightlife, you and your guests can continue celebrating into the night. So if you’re looking for the ideal place to celebrate your future together in wedded bliss, visit the team at See Restaurant to find out how they can make your big day all the more special.
Your Special Menu Canapés on arrival Salmon dill and caper vol-au-vents
Prosciutto, melon and Hervey Bay scallo ps with
cumquat glaze Rare beef, rocket, chipotle aioli and parm esan crust Chilean crispy chicken loins with salsa verde Oysters rockefeller
Entrée
Crispy house pastry filled with confit duck, Woombye camembert and smoked almonds, served with a sticky plum jus Mooloolaba king prawns, chimichurri pickle and avocado, wrapped in cured salmon with a coconut and lime jelly
Main
Charred Kilcoy eye fillet served with truffle d mash, crispy onion chips, steamed greens and a native pepper and malbec jus. Grilled barramundi with beetroot and prese rved orange risotto, candied asparagus and a saffron and cinna mon cream
Dessert
Turkish delight panna cotta, cranberry soil, and white chocolate house ‘Ferrero’ Kahlua and Belgium chocolate mousse and black cherry drops with Sambuca wafers
VISIT WWW.PROFILEMAG.COM.AU/PROFILEPRESENTS FOR EXCLUSIVE DINING OFFERS FOR PROFILE READERS.
www.seerestaurant.com.au
See Restaurant is open from Tuesday to Saturday, 10am to late and Sunday for lunch, and is available for functions. 123 Parkyn Pde, Mooloolaba QLD 4557 • (07) 5444 5044
CULTURE
FINDING ZEN WORDS SAMANTHA COSTIN PHOTOS JAN STRANDSTRÖM PHOTOGRAPHY
HER
When Lynne Bradley was breaking into the world of performing arts, physical theatre didn’t exist. Constantly finding herself torn between the worlds of musical theatre and dance, she embarked on an international journey to find her own creative niche, one that sparked Australia’s physical theatre movement.
H
aving just hit the ‘submit’ button on her PHD, Lynne Bradley scoots in with a coffee to discuss her newest venture, her role as program coordinator of the University of the Sunshine Coast’s brand new Masters of Professional Practice (Performing Arts). “It’s very exciting!,” she says with a beaming smile, “I have been teaching part time here for the last couple years and really, from the second I walked into this campus, I just fell in love with it.”
“I believe as a TEACHER, you’re always learning, you should be always open to learning from your students and making the most of every OPPORTUNITY.” It’s a role she’s set to embark on with ease, her decades of experience in the performing arts industry and training in art forms that stem back hundreds of years, makes Lynne the ideal expert to guide the program’s 18 students through the 2017 masters course. “I’m really excited to see what happens when these 18 astonishing artists from different artistic fields come together. For me, education has moved from that very old fashioned idea of the master standing in front of the students, imparting wisdom, to a collaborative learning experience. We’ll be teaching each other, but I guess I’ll be acting as their ‘coach’ per say,” she says. As a struggling artist in her early 20s, Lynne’s journey of self discovery led her from the musical theatre halls of the United States to the performance training galleries of Japan. While she loved musical theatre in her earlier years, she couldn’t help but feel as though something was missing. It wasn’t until she began working with a Japanese NOH theatre master that she began the journey that lead her to physical theatre. “I went to Japan to study the oldest form of theatre in the world, NOH theatre, which is 600 years old. I spent almost a year teaching English and waiting to be introduced to a Japanese master before I could study it – you can’t study traditional Japanese art forms without a master.” Two-and-a-half years later, Lynne returned to Australia, met the love of her life, film-maker, Simon Woods and in 1992 they founded the award-winning Zen Zen Zo performance centre. LYNNE BRADLEY
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CULTURE
“I went to Japan to study the OLDEST form of theatre in the world, NOH theatre, which is 600 YEARS OLD.”
PHOTO BY SIMON WOODS
PHOTO BY SIMON WOODS
PHOTO BY SIMON WOODS
The marriage of Lynne’s musical theatre and Simon’s film-making experience, created a unique performance style, which, at that stage did not have a name. It wasn’t until they returned to Japan and encountered DV8 Physical founder, Lloyd Newson, that they realised where their unique artform fit in. “When we heard the term ‘physical theatre’ we thought, Oh my God! That’s what we do. Before that we felt a little bit like outcasts,” Lynne says. “When we talked to dancers, they would say we weren’t dancers because we spoke. But then when we talked to theatre performers they would say we weren’t theatre performers because we danced. “When we found physical theatre we felt like we’d found our tribe and we were able to include and nurture a lot of artists who had traditionally been pushed to the margins, in terms of art-making. We found a cross disciplinary art form and were able to bring that to life for more than 20 years.” Physical theatre isn’t just for those seeking a career in performing arts, for Lynne, some of her most rewarding clients have been young professionals wanting to gain confidence or shake off the tiresome throes of a day job. “At the moment I have this wonderful barrister training with me. She started because she wanted to get more confident when she was delivering her addresses to the jury. She’s blossomed like you wouldn’t believe, I would hate to be prosecuted by her now!” Never one to stop learning, Lynne sees her new role with USC as one of her most exciting yet, “I believe as a teacher, you’re always learning, you should be always open to learning from your students and making the most of every opportunity.” As the course expands, so too will the students. Lynne aims to teach more than just the innovative mix of performance styles that Zen Zen Zo is famous for. Rather, she’s carefully planned the Masters march 2017
of Professional Practice program to specifically equip the next generation of artists with the skills that they will be using every day in their careers. “I have done a lot of research in designing the curriculum. All the assessment is practical, in the sense that it’s all things that I do all the time in my job as an artist.” As the students grow, Lynne plans to grow with them. Her desire to never stop learning makes this teaching experience one that she’s been anticipating since her early days in the United States. Having learned from the best, she plans to impart the best, and in doing so will be raising a generation of performers, set to transform the artistic world. PHOTO BY SIMON WOODS
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EVENTS
march
W H AT ’ S O N I N
1
Profile Magazine March edition launch
This month’s edition of Profile is all about the next generation. Come party with the Profile team as we celebrate some inspiring young people who are achieving extraordinary things, as well as the numerous educators and mentors who are transforming young minds. The launch will be at Nambour Christian College. Tickets are available for $45 and can be purchased online. www.profilemag.com.au
4-11 MARCH NOOSA FESTIVAL OF SURFING
The world’s biggest surfing event is about to hit our shores with more than 800 competitors from 20 countries making a splash at Noosa Main Beach. It’s set to be the world’s best surf party with perfect waves, free movies, live bands and food and beverages right on the beach. So head to Noosa, kick off your shoes and get some sand between your toes. www.noosafestivalofsurfing.com
4 MARCH MONSOON ROCKSTOCK
Monsoon RockStock, a rock, punk and metal music festival featuring 16 bands will take the Lake Kawana Community Centre by storm on Saturday, 4 March. This independent, inaugural event is licensed and suitable for all ages, running 12 hours of music from noon over two massive stages. There will be no clashes of bands playing, with five-minute changeovers in between each act. Tickets are $74 per person. The first 15 to purchase an exclusive backstage pass at $165 get the chance to meet and greet their favourite artists, 20 per cent off festival merchandise and more! www.scvenuesandevents.com.au
4 Katy Steele at Sol Bar
Get your dancing shoes ready! Katy Steele is headed to the Sunshine Coast in March for her 2017 national tour. Her new album Human debuted at number 23 on the Aria charts and since then her live shows have been heating up dance floors across the country. Grab some friends and head to Sol Bar for a show that’s sure to have you grooving well into the night. Tickets can be pre-purchased online for $20 and will be available at the door for $25. www.solbar.com.au
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5 Mooloolaba Mile Ocean Swim
Queensland’s number one short course ocean swim is headed back to the waters of Mooloolaba this month. The Mooloolaba Mile is set to draw in hundreds of competitors for its numerous events. For those a little less tempted to dive in for a strenuous 1.6km (one mile) swim there are shorter races on the schedule. There is also the option to limber up with a free stretch yoga session on the beach with yoga guru Kat Harding. Competitors can register online. Spectating is free. www.worldseriesswims.com.au/mooloolaba-mile/
THE BLUES BROTHERS REVUE
Almost 30 years ago the Blues Brothers invited the world to join them on a ‘mission from God’, now two of the world’s most loveable characters, Jake and Elwood Blues, are back in the Blues Brothers Revue, the only show to be officially sanctioned by the original stars Dan Ackroyd and wife of the late John Belushi, Judith Belushi. The show’s Australian tour stops at the Events Centre on 9 March for one night only. Tickets are $49.90 and can be pre-purchased online. www.theeventscentre.com.au
10-12 MARCH MOOLOOLABA TRIATHLON FESTIVAL
One of the biggest events on the Australian triathlon calendar will take over Mooloolaba this month. The Mooloolaba Triathlon Festival is celebrating its 25th anniversary this year in what is set to be one massive swim, bike, run party! The event also features the Mooloolaba ITU Triathlon World Cup, where participants will see the world’s best ITU triathletes in action. It’s free to watch, and entry fees apply for those wanting to participate. www.mooloolabatri.com
11 MARCH
Go Your Own Way
You adored her as The Divine Miss Bette, now Catherine Alcorn returns to tell the story of Fleetwood Mac’s most famous songbird in Go Your Own Way for one performance only at Lake Kawana Community Centre on Saturday, 11 March at 7.30pm. Go Your Own Way is the story of one of rock’s most famous songwriters and a celebration of great music and the tempestuous life of Christine McVie. Tickets range from $30 to $42 and can be purchased online or at the Lake Kawana Community Centre. www.scvenuesandevents.com.au march 2017
11 MATT GOLINSKI COOKING CLASS
Learn to cook three gourmet dishes with celebrity chef, Matt Golinski, while raising funds for Cancer Council Queensland’s Sunshine Coast Relay for Life. Held on 11 March at Patersons Cooking School in Kawana, tickets are $140 per person and can be purchased by contacting Dave Ross on 0402 300 328 or emailing dlrmatrix@hotmail.com. www.patersonscookingschool.com.au profilemagazine
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CULTURE
FILM: THE BOSS BABY Full to the brim of heart, mischief and wit – The Boss Baby is the perfect animated comedy for the whole family. The director of Madagascar invites you to meet a most unusual baby in DreamWorks’ new animated comedy The Boss Baby. He wears a suit, speaks with the voice of a corporate executive, and while all his parents see is a wonderful DIRECTORS: new addition to the family, his Hendel Butoy, Tom McGrath. older brother sees him for who CAST: he really is – a baby on a special Alec Baldwin, Steve secret mission. Buscemi, Tobey Maguire, Lisa Kudrow, Jimmy IN CINEMAS 23 MARCH. Kimmel
QUEENSLAND PERFORMING ARTS CENTRE BRISBANE WHEN: 16 March, 2017 WHERE: Concert Hall, QPAC, Cultural Precinct, South Bank, Brisbane
EDDI READER: SONGS FOR ROBERT BURNS Acclaimed Scottish singer Eddi Reader brings her Australian tour to the Queensland Performing Arts Centre’s Concert Hall for one-night only on Thursday, 16 March. Renowned as a vocalist and adored by her peers, critics and a devoted global audience, Eddi has recently released The Best of Eddi Reader, a doublealbum compilation that collects 30 of her most intimate songs. Featuring material from Eddi’s 30year recording career, the new album includes the charming acoustic pop of 1988’s beloved chart topper Perfect (with Fairground Attraction), right up to her 2015 versions of the standard Moon River and Amy Winehouse’s Love Is A Losing Game.
BOOKINGS: qpac.com.au or 136 246
with every chord, melodic shift, percussion push and vocal thread. It reminded me of myself like little Polaroids. I can’t believe how beautiful it is – I am very proud of this music,” she says. This tour sees Eddi and her four-piece band combine festival appearances with her own shows, performing songs from across her enduring career. This will include songs from what some consider her finest achievement – her 2003 album The Songs of Robert Burns.
“When I listened through to this collection I found myself reconnecting 94
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best worlds
TR AVEL
of both
WORDS INGRID NELSON PHOTOS JAN STRANDSTRÖM PHOTOGRAPHY
It’s not everyday you get the opportunity to visit 12 countries in 12 months, let alone while being paid! But thanks to the benefits of modern technology and forward thinking employers, Naomi Fenn is doing just that. We chat with the local designer from What The Fox Creative, Maroochydore about how she turned her dream into reality.
I
magine travelling to a different country each month, experiencing new cultures, sights, tastes smells and sounds, all while continuing to work your nine-to-five day job? Sounds like a dream right, but that’s exactly what graphic designer Naomi Fenn will be doing as she jets off at the beginning of this month on a year-long working tripof-a-lifetime, thanks to Remote Year and her employer What the Fox Creative. “As a graphic designer I had heard of other designers who were travelling and working from their laptops. It has always been my dream to combine my love of travel and design but I didn’t know the first step to take,” she says. NAOMI FENN
march 2017
“It was literally a Facebook ad that came up in my feed for Remote Year that started the ball rolling. I sat on it for a couple of days before emailing them one morning before work and they invited me for an interview. I remember driving to work that day smiling the whole way because the possibility was just so awesome. “I’ll admit it was a little daunting asking my employer Nita Childs to consider such a proposal but fortunately What the Fox is a very innovative company who really think outside the square, I feel very lucky.” So what exactly is Remote Year? “Remote Year brings together different professionals to spend a year working in 12 different international cities. One month in each location. They take care of all the logistics; coordinating all of my travel, accommodation, workspace, internet access and activities. Allowing me the freedom to just focus on work. “I pay just one inclusive fee at the start of the month and that covers everything apart from my food and any extra travel I do.” Having put together a detailed proposal for her employer, Naomi is quick to recall all of the benefits a remote worker can bring to a business, including being 13 per cent more healthy, productive and happy! “As a creative, travelling overseas will also provide a fresh stream of inspiration for my design work and lots of stimulation. Remote workers also bring back new techniques they learn from meeting colleagues who work in the same industry.” While visiting 12 European and South American countries throughout the year, Naomi will continue to work to Australian eastern standard time, allowing her to keep in touch with her colleagues through email and Skype throughout the day. “I will be doing the same work as I do
right here in Maroochydore. There is an eight-hour time difference so I will have to work around that, but I am willing to do whatever it takes to make it work.” With only a couple of weeks before she departs for her first stop in Croatia, Naomi says she still can’t believe her dream has become reality. “I was at the GP recently getting all my vaccines and it hit me that I was actually going. It just seems so surreal, I’m waiting for someone to pinch me,” she says. “When I told my parents they just couldn’t fathom it, and trying to explain it to my grandparents was pretty funny. It’s amazing how far we have come since their generation.” So what advice does Naomi have for those considering working remotely? “Do it. There is nothing stopping you. We all drive to an office and work from the internet, why not in a different country? “I could have thought myself out of proposing it but I am so glad I did and so glad I have such supportive, forwardthinking employers.” Bon voyage Naomi, we look forward to hearing all about your adventures!
here the pecial “W over s r u o r t fo re Look ou avel featu aomi?” tr where we go Fox is N s 12 month over the next scenes and disc e st report th behind nd hone a w ra l, as. rea Naomi’s d working overse n a on living
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COMPETITIONS
win
A BESTIES OUTDOOR ADVENTURE PACK Make the most of the Sunshine Coast’s amazing weather and scenery with an adventure wear clothing pack and outdoor fitness classes for two, thanks to MAB Personal Training & Adventures!
M
ind And Body (MAB) Personal Training & Adventures is dedicated to making fitness fun on the Sunshine Coast, and one lucky reader will get to experience this first hand when they win an Outdoor Besties Adventure Pack. The winner will receive a unique MAB Adventure Wear clothing package for them and their bestie. The range, designed by local business woman and adventure girl Melinda Anne Bingley and manufactured on the Sunshine Coast by Megan Dive (creator of the Miss World Vegemite dress), is all about making adventure beautiful, with the styles and fabric offering comfort and confidence while climbing mountains, hiking or whatever adventure they choose to do. Made with the very best technology and manufacturing quality, MAB Adventure Wear has been tested and approved by Melinda, who wears them proudly on her adventures up and down scores of mountains and while hiking through countless tracks. The winner will also get to spend a half day with their bestie, getting active and having fun while discovering the beautiful Sunshine Coast. Kayak along the Coast’s stunning waterways and discover ‘Mel’s Escape Island’, or take a hike with healthy snacks through Kondalilla Falls to Baroon Pocket. There’s also the option to climb the Coast’s great mountains, including Mount Coolum, Ngungun or Beerburrum, day or night. Finally, the winner will get two MAB PT & Bootcamp packs, which are all about making fitness fun. Whether you are a beginner or advanced, your session will be tailor-made for you and your bestie’s level of fitness, and sessions are available on location, at the beach or at the private studio based at Golden Beach. For a sneak preview of what you can expect, check out the website for MAB Glass House Mountains Discovery Adventure (mabpersonaltraining.com.au/adventures/) – as showcased on the Great South East!
PRIZE INCLUDES: • 2 x MAB Adventure wear clothing packs, including Everest 8000 pants, Coolum top and sun visor (valued at $254.98 each) • 2 x MAB private half day adventures (valued at $299 each) • 2 x MAB personal training and bootcamp packs (valued at $200 each) *Competition terms and conditions apply.
PRIZE VALUED AT OVER
$1500
GOLDEN BEACH PHONE: 0401 286 200 MABPERSONALTRAINING.COM.AU ENTER NOW AT WWW.PROFILEMAG.COM.AU FOR YOUR CHANCE TO WIN!
If you would like to feature your product on these competition pages please email win@profilemag.com.au 96
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general manager / creative director Kara de Schot generalmanager@profilemag.com.au editor-in-chief Ingrid Nelson ingrid@profilemag.com.au art director Chelsea Barnard deputy editor Nicole Fuge editorial coordinator / journalist Samantha Costin journalist Tayla Arthur senior graphic designer Tara Murphy sales manager Maree McGrath account manager Anne Luxford, Casey Winefield office and events coordinator Tara King project manager Kristen Shields distribution enquiries Wade Fuge wade@profilemag.com.au photography Paula Brennan, Jan Strandström, Nicola Holland phone 5451 0669 address Beach on Sixth, 102 / 65 Sixth Ave, Maroochydore PO Box 1065, Cotton Tree, QLD 4558 editorial content key Profile aims to only bring you content we think is relevant and interesting to our audience. : Profile editorial : Sponsored content written on behalf of an advertising business. distribution More than 25,000 free copies are street delivered to high traffic areas across the Sunshine Coast, Brisbane
and Toowoomba monthly.
digital Our email magazine is sent to 15,000 inboxes monthly. We have an average social media reach of up to 150,000 per month across Facebook, Twitter and Instagram. Profile is available to to read and share on issuu.com, attracting up to 60,000 impressions per month. Our overall local digital reach is up to 315,000 per month. Profi le magazine is a free publication (subscriptions available) published monthly by Th ink Publications Pty Ltd ATF Profi le Mag Trust. All rights are reserved and the contents are copyright and may not be reproduced without the written consent of The Publisher, Th ink Publications Pty Ltd ATF Profi le Mag Trust (“The Publisher”). Their related companies and officers hereby disclaim, to the full extent permitted by law, all liability, damages, costs and expenses whatsoever arising from or in connection with copy information or other material in this magazine, any negligence of The Publisher, or any persons actions in reliance thereon. Any dispute or complaint regarding placed advertisements must be made within seven days of publication. Inclusion of any copy must not be taken as any endorsement by The Publisher. Views expressed by contributors are personal views and they are not necessarily endorsed by The Publisher.
march 2017
COMPETITIONS
WIN AN AMAZING INDIGENOUS ARTWORK As Australia’s largest art marketplace, bluethumb (bluethumb.com.au) connects collectors, art lovers and interior designers with an unprecedented community of emerging and established local artists. Buy original paintings, drawings and limited edition prints direct from artists’ studios using their award-winning website and app (available on the Apple Store and Google Play), beautifully designed and curated by the bluethumb team to help you find art you love. Enter now to go in the draw to win this incredible 41cm by 61cm Thommo Nganjmirra artwork Mimih Spirits, valued at $550. WIN A LUXURIOUS SKIN CARE SET Meet Be Fraîche (befraiche.com.au) – a skincare brand that looks great, smells amazing and actually does what it claims, all at an affordable price. Fusing together the most powerful Asian and Western ingredients with French aromas and presented in clean, on-trend packaging, the Be Fraîche Skincare range is hand-picked, lab-tested and scientifically formulated. The Be Fraîche range includes The Flower Face Cream, The Bean Face Scrub and The Tea Cleanser, for a total value of $90. Enter now for your chance to win one of four Be Fraîche Complete Skincare sets.
win! FOR YOUR CHANCE TO WIN, GO TO WWW.PROFILEMAG.COM.AU/WIN
WIN AN ORGANIC, GLUTEN FREE BAKING MIX HAMPER Monica’s Mixes (monicasmixes.com and glutenfreefoodco.com) are organic, nutrient dense, wholefood mixes that cover all of your baking needs – from grain free pancakes, wraps and pizza bases to decadent chocolate cake and fragrant banana bread. All mixes are ‘Lunchbox Legends’ as they are dairy, egg and nut free. Featuring gluten free flours such as buckwheat, sesame, coconut flour, green banana flour, sweet potato flour and more, Monica’s Mixes close the gap between gluten free food and conscious nutrition. Enter now for your chance to win one of two Monica’s Mixes prize packs, valued at $120 each.
WIN AN ULTRA-FAST AT HOME IPL SYSTEM Shaver Shop (shavershop.com.au) has been providing Australians with the widest range of personal grooming solutions for nearly 30 years and has built a respected reputation for stocking the best quality brands and products. The iPulse SmoothSkin Bare Intense Pulsed Light long term hair removal system is just one of their many amazing products, offering a salon experience at home. Using 100 flashes per minute, this nifty device is safe and easy to use, and can provide a full body treatment in less than 10 minutes! Enter now for your chance to win a SmoothSkin Bare IPL system, valued at $399, thanks to Shaver Shop. profilemagazine
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L AST WORD
The last
WORD PHOTOS CONTRIBUTED
He was the 17-year-old who sang to financially support his family, and with his kind soul and pure musical talent, Isaiah Firebrace, won Australia’s heart, crowning him winner of X-Factor 2016. It’s been a wild few months for the Victorian-born teenager, with dreams of becoming an international artist well on the horizon. Isaiah took some time out from his busy schedule to answer a few up close and personal questions for this month’s Last Word. I grew up in… Moama, Echuca on the banks of the Murray River. My childhood dream was… to become an international artist – even at primary school I knew this was what I wanted to do. If I could be better at anything it would be… definitely dancing! I’m working on it. My most embarrassing moment was… forgetting my lyrics on X-Factor. My most annoying habit is… mumbling my words. My favourite X-Factor performance was… the duet with Jess Mauboy. My hidden talent is… cooking – I love to bake!
“My most EMBARRASSING moment was… FORGETTING my lyrics on X-Factor.” 98
profilemagazine
My favourite food is… sushi and Mexican. If I could have a superpower I would… have the ability to read people’s thoughts. The last thing I do before I go to bed is… crack my back, check my phone and answer any messages.
profilemag.com.au
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92%
OF HOLIDAY PURCHASES
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65% OF NEW CAR PURCHASES
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80% OF HEALTH CARE PURCHASES
91%
OF HOME PURCHASES
% 80
OF HOUSEHOLD SPEND
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Statistics sourced from Boston Consulting Group website from a 2009 study
Finding a new advertising platform has always been a leap of faith but we cannot be more pleased with the service and results provided by Profile Magazine and its staff. Right from the initial tailored marketing plan through to the post plan support, there has been continual focus on innovative concepts to increase our market exposure. And the results have been fantastic – constant telephone traffic even before our ad went to print via Profile’s excellent social networking. Thank you Profile.” — ED GOWING - ESMERALDA’S COSMETIC DESIGNS
ADVERTISE IN PROFILE. IT WORKS. PHONE 5451 0669 • EMAIL MAREE@PROFILEMAG.COM.AU