October Sunshine Coast profile magazine

October 2011

a fraser suites sydney escape mystyle

thinkpink DR DEBBIE PFIEFFER on the battleground ADRIENNE CATHARALL the gift of each moment TONI-LOUISE FORSYTH AND SUE MURPHY ladies in red SALLY COOK a little bit saucy FIONA SIMPSON the last word

LADIES AT LUNCH

you are what you eat

four days in hong kong

Raelene Boyle

... JUST RAELENE

129 SUGAR ROAD MAROOCHYDORE. PHONE 1300 643 720 WWW.PACIFICMOTORGROUP.COM.AU

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adrienne catherall

sara bricoe

raelene boyle

features

26

14 view – on the battleground

Dr Debbie Pfeiffer

16 people – the gift of each moment

Adrienne Catherall

18 success – ladies in red

Toni-Louise Forsyth and Sue Murphy

20 ladies at lunch – you are what you eat

Our ladies toy with the idea that you are what you eat

26 cover – ... just raelene

Raelene Boyle

30 secret life – a little bit saucy

www.profilemag.com.au

Sally Cook

52 christmas feature 64 SCBWN feature 74 the last word

Fiona Simpson MP

regulars 6 publisher’s note

36 my style

60 travelfile

8 pinboard

42 style counsel

62 abode

10 he says, she says

46 life

66 business

32 briefcase

56 on the table

72 win

profile mystyle think pink 40

Take care of your finances the way you take care of yourself.

You may put a great deal of effort into looking after your health, but do you do the same for your finances? Considering how vital finances can be to your life and your future, doesn’t it make sense to also get them into shape? With an A-Z Review®,

ANZ’s Personal Bankers can look at your current lifestyle, future plans and advise you on everyday banking that could fit your individual needs. Drop into your local ANZ Branch to make an appointment today.

anz.com Australia and New Zealand Banking Group Limited (ANZ) ABN 11 005 357 522. ANZ’s colour blue is a trade mark of ANZ. Item No. 76862 10.2010 W206943

october 2011

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ONE OF A KIND IS COMING SOON. Truly a one of a kind, the all new BMW 1 Series will arrive at Coastline BMW on October 27.

Modern, luxurious, sporty and confident it will deliver superior driving dynamics, a luxurious interior and advanced technologies, perfect for drivers who appreciate the value of a better quality product. Looking and feeling like a driver`s car, you have to experience this one of a kind for yourself to understand the difference. For expressions of interest regarding the Launch event of this new BMW 1 Series, please contact Coastline BMW on 5491 9100.

tO tESt-DrIvE tHE ALL NEW BMW 1 SErIES CONtACt COAStLINE BMW ON 5491 9100.

Coastline BMW 770 Nicklin Way, Currimundi. Tel: (07) 5491 9100. www.coastlinebmw.com.au

Coastline BMW

Sales Finance Service Parts Accessories

publisher’s note

I GENINE HOWARD PUBLISHER / group MANAGING direcTOR

am one of those people who likes to work hard. I am always busy, love a challenge and more often than not, I am looking after others all the while. And in typical ‘busy woman-mode’, the person I tend to look after least is me. You know the drill – I’ll get to the gym tomorrow as I need to get home to walk the dogs. I’ll pop into the doctor next week, maybe ... can’t afford yoga – those classes are too expensive and the money is needed elsewhere …

Why do we women tend to play the martyr and constantly spend our efforts pleasing everyone else and neglecting the very person who is most important – ourselves?

Well, this month I am going to stop. Yes, I am going to take a deep breath, find some space for myself and reflect on what is important to me; for my mind, body and soul. See, this October we focus on breast cancer awareness, and a recent change in my body stopped me in my tracks and made me wake up to myself. I found a change in my breast. A visit to the doctor reassured me that it was probably nothing. Nonetheless, I was shipped off quick smart for a mammogram and an ultrasound ... results are all clear with a three monthly check-up required. Phew!

Breast cancer runs in my family. Both my adoptive and biological grandmothers died from this hideous disease, so the stats aren’t on my side. But, with vigilant check-ups and monitoring, I should be fine. But why is it that I am only getting checked for the first time becaused I noticed a change? Yes, it’s that darn martyr gene again.

No more, I say! I am going to take a leaf out of our inspirational cover person and Aussie sporting legend Raelene Boyle’s book and realise that our health is the most important thing in life ... as is a positive attitude.

So as you read our special ‘pink’ issue, please sit up and take notice that you too should be looking after number one. And, heaven forbid, if you were to be diagnosed with something like breast cancer, I hope you would detect it early enough so to give yourself the best possible chance at recovery. Our feature stories this month are all about helping you recognise the signs and encouraging you to have those all-important check-ups, and encourage the ones you love to do the same. Please read this month’s issue, enjoy it, and most importantly … take action.

visit us on facebook.com/profilemag follow us on twitter.com/profilemag

DANCING WITH THE LOCAL STARS Join the ‘Genine Howard Support Crew’ and her fantastic dance partner Luke Brown for this year’s Dancing With The Local Stars event!

Hear and Say Dancing With The Local Stars has been running for five years on the Sunshine Coast, raising more than $180,000 specifically for the Sunshine Coast branch of the Hear and Say Centre. This year, Dancing With The Local Stars will be even bigger and unbelievably entertaining with Todd McKenney, celebrity judge on Dancing With The Stars, coming to town!

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Winners either raise the most money (also from ticket sales) or are voted Best Dancer by the audience and judges on the night. Come along for a night of great food, great company and fantastic entertainment watching our publisher Genine strut her stuff!

Special VIP tickets are available to join the profile magazine support crew – $175 per person.

Simply contact us on 5451 0669 or email info@profilemag.com.au to book.

For more information, head to www.hearandsaycentre.com.au

profilemag.com.au

DI VORCE | PROPERT Y | MEDIATION SU PER ANNUATION | CHILDREN’S ISSUES

We put you and your

Family first Leisa Toomey (Accredited Specialist - Family Law) Liz Catton | Suzanne Dillon

SUNSHINE COAST

5413 8900

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NORTH BRISBANE

3482 0500

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stolaw.com.au 1/08/11 5:20 PM profilemagazine 7

pinboard

group managing director / publisher Genine Howard

group general manager / publisher Hamish Rose

group editor-in-chief Alli Grant

sub editors

the black sorrows

october raise funds for pinktober

Phyl Grant, Stacey Carrick

creative director

®

Kara de Schot

During the last four years, the Cindy Mackenzie Breast Cancer Foundation PINKTOBER appeal has raised almost $130,000 to support local families touched by breast cancer. This October, encourage your friends, family, school and business to donate online, purchase merchandise, host a fundraiser or attend an event in support of PINKTOBER®.

graphic designer

www.cmbcf.com.au

Meta Georgeson

®

Johanna Jensen

sales manager Belinda Brill

noosa sales feature writers

october 7 to 9 caloundra music festival

Candice Jayde Olive, Jessica Jane Sammut, Jessica Williams

Yet again, another spectacular line-up has been confirmed for the Caloundra Music Festival at Kings Beach, featuring Empire of the Sun, Missy Higgins, Icehouse, Baby Animals, The Black Sorrows, Thirsty Merc, The Jezabels, Tex Perkins, Diesel and Richard Clapton.

Alan Hughes, Shawn Abrams, Katja Anton

www.caloundramusicfestival.com

5451 0669 / 5475 4405

photography email info@profilemag.com.au

call / fax drop in

october 16 triathlon pink series launch

Beach on Sixth, 104 / 65 Sixth Ave, Maroochydore

The team at Ramsay Healthcare is doing its part to support both the National Breast Cancer Foundation and the Beautiful You program, with its Triathlon Pink Series, to be launched at this exclusive event. Tickets are $80 per person and are inclusive of drinks, entertainment and special guest presentations. 4th Floor Restaurant, Mooloolaba, from 12pm to 4pm.

PO Box 1065, Cotton Tree, QLD 4558

www.triathlonpink.com.au/jazz.html

october 21 tee off for health Support the Sunshine Coast Private Hospital at its 2011 Charity Golf Day at the Headland Golf Club, Golf Links Road, Buderim, in a four-ball ambrose format. Shot gun start kicks off at 12:30pm, with handicap and non-handicap players welcome. www.uchealth.com.au

october 28 pinktober coast carnival charity event Show your support of the Cindy Mackenzie Breast Cancer Foundation at this fabulous event, hosted by the Enlightened Goddesses Business Network and sponsored by profile magazine. Be prepared for a night filled with fun, games, entertainment, trivia and silent auctions – all to raise much-needed funds for a truly local charity. Tickets are $90 (or $870 for 10). www.enlightenedgoddesses.com

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post advertising 5451 0669, sales@profilemag.com.au

distribution 15,000 free copies are street delivered to high traffic areas such as high-end cafes, fashion boutiques, hairdressers and professional offices across the Sunshine Coast, monthly, and online along with an eMAG sent to 6000 inboxes fortnightly

subscriptions www.profilemag.com.au/subscription, $65 +gst (12 issues)

accounts Katherine Allan - accounts@profilemag.com.au

Profile magazine is a free publication (subscriptions available) published 12 times a year by Profile Magazine Publishing Group Pty Ltd. All rights are reserved and the contents are copyright and may not be reproduced without the written consent of The Publisher, Profile Magazine Publishing Group Pty Ltd (“The Publisher”), their related companies and officers hereby disclaim, to the full extent permitted by law, all liability, damages, costs and expenses whatsoever arising from or in connection with copy information or other material in this magazine, any negligence of The Publisher, or any persons actions in reliance thereon. Any dispute or complaint regarding placed advertisements must be made within seven days of publication.

Inclusion of any copy must not be taken as any endorsement by The Publisher. Views expressed by contributors are personal views and they are not necessarily endorsed by The Publisher.

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october 2011

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he says, she says

manic

about organic? ll photography ben stone The world has gone organic-crazy … we eat it, we wear it, we even smother ourselves in it. But is it really the best way forward in what has become an incredibly synthetic world, or are we all driving the organic wagon straight to bankruptcy? Sami and Todd from HOT 91.1FM give us their take on going organic this month. todd and sami

he says

T

here are a couple of words getting around the place at the moment that I find both infuriating and amusing, a bit like Deal or No Deal on the telly (for God’s sake, don’t listen to the studio audience, they’re the great unwashed! And don’t listen to your sister-in-law who’s got 10 bucks in her gold case … she’s been plotting your downfall for years. Trust your feelings, Luke!)

Sorry, I digressed, where was I? Ah, yes. Back to these words that are bandied about the place far too often for my liking! ‘Detox’. There’s one of the words that’s driving me mental. Detox is meant to represent the art of cleansing, but if you ask me, it’s a dirty word. Is 80 years of eating gluten-free rice bran really better than 70 years of bacon and eggs? Is a shot of wheat grass truly going to cut it against a sausage roll and a bucket of margarita? Perhaps if you could smoke the wheat grass ... but seriously, detoxing is over-rated. I recommend you have a read of The Retox Diet and see what you’re missing.

I know you’re all crying “meat is murder!” and I agree, but it’s tasty murder, and I didn’t make it to the top of the food chain to eat tofu burgers and hummus-infused bean curd!

The other word that’s got my goat is ‘organic’. These days you can get organic chips, organic dips, organic baby food, organic vegies (32 times the price of normal greens), organic detergents … the list is like the Nicole Kidman movie Australia; it goes on and on.

I’m sorry but I don’t want organic stuff moving in on my turf. I pay good money for my food and expect to get plenty of pesticides, sugary fats, calories and other tasty bits for my money. Why do we pay so much for organic food when there’s nothing in it but the food described? No way hippy – you can have ya fancy food. I’m off to indulge in a full-fat, non-organic delicious Mars Bar and a can of Coke!

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She says

M

y relationship with organic is toxic. It has gone the way of Britney Spears and Kevin Federline: a brief fling that could have been so great, but for that little jolting part of our world called ‘reality’.

Our relationship was really expensive, incredibly high-maintenance and plain infuriating, with complicated names, rules and guidelines. I did, in fact, dabble with organic products after the birth of my darling daughter.

Trust me; if anything was going to get me over the line to be converted to organic it was Avalon. Avalon is spoilt. Plain and simple. Our little girl is the chemical-free apple of our eyes and we want her to have the best in this world. So, for about one month I was manic for organic. I gladly paid more for BPA-free bottles and organic hemp nappies. But then that little calling card I have spoken about called ‘reality’ came a-knocking at my door, when I priced a onesy romper suit. It was $60! It would want to come with a sat nav and an around-the-clock nanny for that!

I joined the rest of Australia and settled for a Bonds onesy. I got over it.

Avalon was not only fine, she thrived. Yes, sure, I would love to eat all organic food as I do believe it is healthier than ingesting pesticides, but again, that relationship would prove too demanding for me to persist.

We live in a fast-paced society where we want things yesterday. I do not have time to drive to Tanawha to pick-up fresh, organic produce and meat.

The ideal of picking organic strawberries from a farm is just peachy-keen, but is not going to happen in my sleep-deprived, crazy universe. The whole sum of parts has left me a tad cynical when it comes to the big ‘O’. I find organic an over-used and uninteresting cliché that makes my eyes roll in that condescending way. I would rather read about Beyonce’s new baby belly or day dream about holidays. So in our little family unit I will just continue to wash the apples and hope we are not struck down with some terrible illness.

profilemag.com.au

coastline BMW feature

powered by Coastline BMW

The Sunshine Coast hosts a plethora of entrepreneurs and business leaders who have shaped our great region and inspired us to achieve. Each month we meet and feature outstanding businesspeople and find out what makes them tick, what gets them out of bed every day and, of course, what car they drive. This month we chat to Dr Daniel Black from Sunshine Eye Clinic at Innovation Parkway, and his son, 17-year-old James. Dr Dan is a long-term Coast local who shares his love of fast cars and gardening with his family.

Why do you love it?

“Open the throttle on the M5 for a real adrenalin rush. Driving the M5 Hornet is almost as thrilling as flying the F/A-18 Hornet!”

Meeting this month’s business drivers ... dr daniel and james black What car are you driving?

Dan: M5.

James: 328.

What inspired you to purchase your BMW? Dan: I am easily satisfied with the best. BMW designs and builds the best driver’s cars.

Why do you love it?

Dan: Open the throttle on the M5 for a real adrenalin rush. Driving the M5 Hornet is almost as thrilling as flying the F/A-18 Hornet!

James: It’s my freedom machine.

What is your favourite feature of the car?

Getting to know...

DR daniel BL ACK My secret to success is … relentlessly pursuing excellence. Avoid mediocrity at all costs.

The greatest lesson I have learnt in business is … treat every patient as though they are a member of your own family.

If I had my time over, I would … choose the same job and marry the same woman.

My mentor is …

Dr Bill Glasson; officer, gentleman, and scholar.

My first job was … making hamburgers at McDonald’s.

My first car was … a Honda Civic.

Dan: 507 horsepower and seven forward gears.

James: The agile chassis and silky smooth six.

I love the Sunshine Coast because … it’s laid-back and not overcrowded.

What is your best driving memory with your BMW?

On the weekend you will find me … in the garden at home.

Dan: Driving through the cuttings on the Ma Ma Creek road, windows down, third gear and the V10 at full noise.

James: Out on the open road, just me and my machine.

My passion is … my work between 8am and 5pm and my wife and sons at all other times. I am passionate about classic cars and fast jets.

Coastline BMW

Sales Finance Service Parts & Accessories

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CoastlineLogo.indd 1

770 Nicklin Way, Currimundi.

Phone 5491 9100

The Ultimate Driving Machine

www.coastline.bmw.com.au 3/7/09 2:18:20 PM

NEXT PAGE: DR DANIEL BLACK AND HIS SON, JAMES, WITH THEIR BMW M5 AND BMW 328. profilemag.com.au

coastline BMW feature

The BMW M5 Sedan. Agility, efficiency, formidable power.

Intelligent lightweight engineering. M Power. M Performance.

Combined fuel consumption M5 SedanAcceleration 0-100kms/h M5 Sedan-

14.8L / 100km 4.7 sec

Test drive today at Coastline BMW, 770 Nicklin Way, Currimundi. Phone 07 5491 9100.

october 2011

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view

on the

battleground words candice jayde olive ll photography shawn abrams

Dr Debbie Pfeiffer

D

r Debbie Pfeiffer’s office building is cleverly disguised. Behind the beautiful artworks, cosy sitting rooms and tranquillity garden is a battle ground where wars over women’s health are waged. With a unit of 70 doctors, nurses, radiographers, surgeons and pathologists, Debbie champions the early detection and elimination of breast cancer. She does not, however, accept the fear, intimidation and emotional heartache of this ruthless disease. “Doom and gloom are not in our vocabulary,” she says. “We’re all about the fighting here.”

Doom and gloom are not in our vocabulary. We’re all about the fighting here.”

Born in Montreal in 1955, Debbie studied premedical science at McGill University before immigrating to Australia to continue her studies in Adelaide.

She graduated from Flinders University with a Bachelor of medicine / science, before heading to Sydney to work in solo general practice. Debbie describes her studies in medicine and her subsequent years in women’s health and mental health as, “a gradual toughening … you learn to be efficient, resilient and committed. Emotion doesn’t play into it.

“To be successful in this role you have to be both obsessive and sacrificing.

Obsessive about detail, accuracy, problem solving, exploring all the possibilities to help a patient. Sacrificing because it takes time and dedication to become this way. You’ve got to give yourself over to the job and the people you meet in it.”

During her rise in the medical profession, Debbie explains that part of that sacrifice belonged to her children, who had to endure long hours and late nights without their mother. “I took six months off after the birth of my fourth child, and that’s about it.” Two of Debbie’s children have joined the medical practice; her eldest son is a radiographer, and her second eldest is an imaging operator at the centre where she works.

The Nambour Hospital BreastScreen centre deals with women over the age of 40 and focuses on providing a stress-free environment. The centre puts a huge amount of consideration into patient comfort, with all-women waiting

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Dr Debbie Pfeiffer, medical director of BreastScreen Queensland Nambour Service, is up against it in the fight for women’s health. Candice Jayde Olive finds out how public misconceptions, a lack of funding and the persistence of this disease are worthy foes for this determined medical practitioner.

rooms, a private garden for relaxation and reflection, and a welcoming design.

“Attitude is a huge problem when it comes to getting women to take their health into their own hands,” she says. “Some are partial to the myths and misconceptions about the risk of breast cancer and others find waiting for results frightening. Some women think if they just put it off it won’t happen to them. It’s frustrating.”

Debbie’s policy is to tackle the disease head-on, with her team and with the patient. “You have to diminish the mystery that surrounds the disease.

You have to remove the secrecy around the word ‘cancer’. If you’ve got cancer, we’re going to tell you you’ve got it, because information is the most powerful thing for both us and the patient.”

When asked about the hardest aspects of her job, Debbie says it is the lack of funding for breast screening and a lack of public awareness about the benefits of this service. While there is a good amount of fundraising for BreastScreen services through organisations like The Wishlist Foundation, most fundraising goes toward research into prevention. Debbie says despite huge public awareness campaigns in recent years, many women are not taking up the message that their ability to catch cancer early is in their hands.

“I mean, come on! We’re here. What are you waiting for?” she asks.

Despite the constant war Debbie wages against ignorance of the disease, a lack of funding for her plans to extend the service, and the everyday persistence of this heartbreaking condition, Debbie says the rewards are worth the cost.

“Advising women who have a concern that they don’t have cancer is the highlight of my job,” Debbie explains, “as is catching cancer early, before it has time to spread. The earlier the detection, the less extreme the treatment, and that is why it is so crucial women understand the need for this service.”

With 70 per cent of women who have detected lesions in their breasts requiring breast-conserving surgery, Debbie works in an environment bustling with women encountering the disease on all levels. Despite this, her attitude is upbeat – even aggressive – as she is working on a battleground to save women’s lives. Her advice to women over 40, whether breast cancer is in their family history or not, is to get up, get informed, and get screened. “Half the battle is getting them in the door,” Debbie says. “I can’t help you if you don’t come in!”

As philosopher Friedrich Nietzsche said, “The best weapon against an enemy is another enemy”. Debbie Pfeiffer is certainly determined in her resolve to fight her very personal enemy – breast cancer.

profilemag.com.au

business promotion

difference

the mark cotterell “These gems have life in them: their colors speak, say what words fail of.” George Eliot

M

ark Cotterell – a master jeweller and designer, a craftsman, a creator of dreams.

high quality diamonds and gems, framed by strong curves and lines with delicate adornments, each finely tuned to the owner.

But creating your own masterpiece doesn’t have to be complicated or expensive. In fact, Mark offers his clients a range of affordable products, ensuring absolute value for money.

“If I haven't met the person I'm designing a piece for – if it's a surprise – I ask to see photos, profile the person and evaluate what makes them 'tick’. I can then create a design concept specific to the receiver.”

While Mark is a bespoke and designer jewellery specialist, his commitment to the experience extends far beyond the physicality of the piece.

Offering a high level of personal service, Mark personalises the experience – from the first inquiry for the lifetime of the piece.

The list of services offered by this fine craftsman is endless and his knowledge vast. He tailors all appointments to work in with the client – evenings, weekends … whatever is best for his customer. Mark also offers a no obligation design and quotation service ensuring the pressure is off when you visit Mark to discuss your special piece.

“I believe jewellery should be made to a standard, not a price. Pieces should not necessarily cost an exorbitant amount of money,” Mark says, “but they should fit the person who will wear the piece”.

In fact when clients compare my prices they are usually pleasantly surprised, getting a much better product is just a great bonus!

When designing your own piece or a piece for someone you love, Mark looks to capture both emotion and personality.

A jeweller since 1976 and an independent jeweller since 1987, Mark’s career as a master jeweller extends to Sydney, Melbourne, Perth and Brisbane – he is renowned as one of the country’s finest jewellers … and he lives right here on the Sunshine Coast!

Each piece is personally designed and hand crafted, and each gem hand selected for its relevant cut, colour and clarity. Mark’s trademark style features precision settings of

october 2011

ESTABLISHED 1987 mark@markcotterell.com

ph 0410 962 917 www.facebook.com/ MarkCotterell.MasterJeweller

Not only will Mark create a signature piece for your special occasion, he will also personally source your gems. And if you already have a special piece that needs a new lease on life, Mark also offers a redesign and remake service so you can create something new from something old – the perfect way to ensure value for money.

“New trends in designer jewellery have seen a growth in recreating jewellery. People's lives change and modern trends show an increasing desire to renew the old,” Mark explains.

“Engagement rings are now a big part of my business and I enjoy making them. I find when the girls find that they can have something truly special and at a competitive price they are really excited, of course most of them find out after the fact as the guys tend to come to me and keep it a secret until after they have proposed! Very romantic!”

With a lay-by option on offer, guaranteed satisfaction on all design and handmade pieces, a lifetime guarantee on all workmanship and materials, and a lifetime clean and check service, you can rest assured your Mark Cotterell experience will be one to treasure … most definitely for a lifetime.

And that’s the Mark Cotterell difference.

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people

I wanted a baby. I wanted a life.

This thing [breast cancer] wasn’t going to take that from me.”

THE GIFT OF Adrienne Catherall words candice jayde olive ll photos alan hughes

Most of us believe a cancer diagnosis is the worst thing that could ever happen to us. Adrienne Catherall has received this news twice. She sat down with Candice Jayde Olive to talk about her battle with reoccurring breast cancer and how things have changed for better, and for worse, the second time around.

W

hen Adrienne Catherall’s doctor diagnosed her with breast cancer for the first time, he told her husband, “Now you’ll have to listen carefully, because your wife has stopped listening. She’s just heard the word ‘cancer’, and that will be it for her for today”.

This disease was a completely foreign concept for Adrienne. A 30-year-old newlywed whose main ambition was to build a family, cancer was not something she or her friends worried about. In 1988, breast cancer awareness was minimal and the media did little to promote self-examination and the importance of mammograms.

Killing time with a Cleo magazine with her work friends, the women read an article about breast cancer. “Half-jokingly, we decided we would go home and duly examine ourselves and report back after the weekend.” Adrienne discovered a pea-sized lump in her left breast.

After an examination with a breast cancer specialist and a needle biopsy, Adrienne received a phone call insisting she return to the hospital the next day. “It was only when they asked me to bring my husband that I realised the gravity of the situation,” she says.

The next six months passed in a “sickening blur”, which left her with one breast damaged by radiation therapy. “I felt like imploding. There was nothing in my life but misery. But you’ve got to pick yourself up at that point and brush yourself off,” she says sternly. “I had so much to live for. I wanted a baby. I wanted a life. This thing wasn’t going to take that from me.”

Adrienne’s mission to beat the disease and raise a family was successful.

In 1998, her daughter, Caitlin, was born. “Having Caitlin and spending the next 13 years cancer-free has been the most joyful time of my life,” she says.

Adrienne tells me how she is grateful for these years, no matter what the disease has done to her. “I’ve raised a beautiful, intelligent and loving daughter. I also have a supportive husband who has been with me through every moment of this battle. Nothing can touch that.”

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After spending years “being prepared” for the reoccurrence of the disease, she was still disheartened to find abnormalities in her left breast at age 53. Because of the tissue damage to the breast from therapy years earlier, the physical changes caused by the cancer were hard to identify. “Both a mammogram and an ultrasound failed to find the cancer this time around.

Things didn’t feel right. When I approached my specialist she was hesitant to give me the all clear. She followed her gut, and I was lucky she did.”

At the time of her second diagnosis, Adrienne was working at Buderim Views Aged Care. “I thought the palliative care situation was going to be hard for me, but I found that working with people who were facing death was actually very therapeutic. It was like I had permission to forget about my life entirely.”

In her second battle, Adrienne has relished the support of family, friends and groups dedicated to people dealing with the disease. “The Look Good Feel Better group members were amazing. They reinforced the importance of taking pride in yourself, to be truly positive about your inside and your outside.”

With two more heavy treatments and 12 weekly sessions before Adrienne finishes chemotherapy in January next year, she has a message for survivors of all forms of cancer.

“Your health is your greatest asset, so be vigilant and understand that your best doctor might not be the one that’s around the corner. Find someone who’s going to go the extra mile and give you the care you deserve.”

Adrienne recognises that it’s all about being in control of the way you think.

“You can’t let this thing eat you up. In the time I was healthy my husband and I had a beautiful daughter, I got out there and made sure I fully appreciated every minute. I turned my whole life around.

“Whether you’ve got a day to live or 40 more years, today, this moment, is what counts.” profilemag.com.au

* Conditions apply

october 2011

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success

ladies in red

SUE MURPHY and TONI-LOUISE FORSYTH

words candice jayde olive ll photography alan hughes ll makeup pru edwards

SUE MURPHY AND TONI-LOUISE FORSYTH FORM BONDS BETWEEN ASPIRING BUSINESS PEOPLE AND INTRODUCE INSPIRATIONAL SPEAKERS INTO THE PUBLIC ARENA THROUGH THEIR COMPANY, RED HOT EVENTS AND SEMINARS. THEY SAT DOWN WITH CANDICE JAYDE OLIVE TO SHARE THEIR EXPERIENCES ASSISTING INDIVIDUALS to ACHIEVE THEIR PERSONAL GOALS.

sue (left) wears sacha drake Rosalie in red, RRP $369, www.sachadrake.com. toni-louise (right) wears sacha drake MADISON dress in red, $339, zambee boutique, mooloolaba, phone 5444 3640

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success

T

he most profound thing I learned from my attendance at a seminar in Brisbane recently is that big business terrifies me. I stepped out of my dust-covered car, ascended an escalator from the $32 per hour parking lot and found myself in a jungle of blue suits, deadly-looking high heels and tiny tuna lunches. Hoping no one noticed the cat hair on my second-hand suit pants, I passed day-care centres, gyms, pools and indoor gardens on my way to the 30th floor and stumbled out of the elevator and into a crowd of people.

Everyone but me was holding a clipboard. Having never partaken in the rat race, I had plenty of assumptions about what it would take to compete with the people standing around me in the hall. It would take impeccable style, a couple of uni degrees, ruthless confidence, and at least three pairs of Gucci sunglasses. I couldn’t imagine trying to make a success of myself in this arena with the commitments of children, a home and a social life at the same time.

When meeting with Toni-Louise Forsyth and Sue Murphy of Red Hot Events and Seminars, women who had done just that, I was eager to hear what they had to say about those seeking a start in the business world, and the sense of displacement and intimidation they feel. What I learned was that I didn’t need all of those things to be successful – what I need is people; people who share my passion.

The Red Hot Events team, headed up by Sue Murphy, are on a mission to transform the way individuals enter business by encouraging them to achieve their business and personal goals through relationships, rather than competition. These women are determined to take the ‘schoolyard politics’ out of the business game. The company forms bonds between people who are new to business, brings inspirational and motivational people into the public arena, and most importantly, seeks to share Toni-Louise’s and Sue’s own experiences on the long road to personal achievement.

At our meeting in a busy Buderim cafe, Toni-Louise assures me that owner Sue is “the talker”. After each of my questions, they seem to agree on their answer in a language of looks. They describe meeting each other as a coming together of two people who desired the same thing. “I was just dissatisfied with my life,” Toni-Louise tells me. “After my divorce, I was really searching for who I was, who I wanted to be. I started attending seminars, looking for something that would help me grow. I sat beside Sue at one of those events, and we got talking. We both recognised ourselves in the other.”

Sue, a mother of three like Toni-Louise, felt a constant tugging to be more than her role as a mum and registered nurse. “There was no balance in my life,” Sue says. “I felt like an alien in my job. You have a family, you have your work, but you’re not fulfilled and people are confused by that. I started looking for people who wanted more, like me.”

In early 2010, Toni-Louise and Sue decided to embark on a business venture that would satisfy a desire to change their own lives and help them pass on their success to others. After a rocky beginning which saw them change their company name, ‘Red Hot Events and Seminars’ was born. The idea came from their experiences in an often scam-riddled industry.

“We had both discovered the hard way that the personal development industry is a shark tank,” Sue says. “There are companies out there who are

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charging upwards of $3,000 a day to put people in groups and stuff their heads with useless knowledge, with the promise of helping them realise their dreams. We wanted to be different.”

The dissatisfaction Sue and Toni-Louise experienced in the personal development industry drives their high standard for clients in their company.

The women are determined they will not represent speakers or workshop organisers who are not genuine, purposeful and practical.

Sue and Toni-Louise mark their greatest achievement in their journey

You can’t tell someone how to change their life if you don’t make the effort to know them first.” together as the development of their monthly ‘Masterminds’ meetings. The meetings began when the women started catching up with their friends in business to connect, brainstorm and offer encouragement over coffee. “And then numbers got out of hand,” Sue laughs. “First it was seven people, then the next month 17. When people started hearing about these meetings where everyone was equal, where all ideas were valued and considered, they were begging to come.”

I ask Sue if her husband ‘freaked out’ when she dropped her job to start up her own business, and she laughs. “That’s the common reaction, yes,” she answers.

“I wanted to be able to balance my ambition and my family life. I think that’s so important. Many women feel like they have to sacrifice their relationships with their family in order to live their dreams, or vice versa. That’s simply not the case, and Sue and I are determined to show people that,” Toni-Louise adds.

Both Toni-Louise and Sue are encouraging when I tell them of my harrowing dive into the underbelly of Brisbane’s business world, even if they do find it a little funny. “We’re trying to teach people you don’t have to drive a Mercedes and work 70-hours a week to count yourself as successful. Business is about forming relationships and finding people who share your passion.”

The next big adventure for the Red Hot Events team, now unfortunately without Sue’s side-kick Toni-Louise, will be setting up nationwide mentorships which provide people with one-on-one guidance on how to begin on their path to personal development.

“The better you know someone, the better you are at providing your skills and experience in a meaningful way that will assist them in reaching their goals,” Sue says.

What a red, hot idea!

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ladies at lunch

“There are so many fad diets and they all focus on weight, not health.”

Kim Eibrink Jansen

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“You are what you absorb, not just what you eat.”

Sandra Wills

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1. oven-roasted duck breast 2. kim eibrink jansen 3. kerry fulmer 4. natasha oglesby 5. river cottage, noosaville 6. petuna ocean trout

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ladies at lunch

you are what you

eat

words jessica jane sammut ll photography belinda brill ll sponsored by genesys wealth advisers and boq maroochydore

If your body could talk, what would it say about you? If you could look deep inside your vital organs, would they be a picture of health or a giveaway to a somewhat fast-paced life of convenience foods? Profile’s Jessica Jane Sammut chats to the ladies to find out how their vessels are holding up!

W

e’ve all heard the old adage “you are what you eat” and many a book has been written on the topic, but have you ever stopped to think about exactly how true this statement is? Healthy eating is the key to well-being; we all know this. As Gillian McKeith, the internationally-acclaimed, holistic nutritionist and author has explained, we have up to 100 trillion cells in our bodies, each one demanding a constant supply of daily nutrients in order to function optimally. Food affects all of these cells, and by extension, every aspect of our being: mood, energy levels, food cravings, thinking capacity, sex drive, sleeping habits and general health.

With reports of an ‘obesity epidemic’ appearing with increasing frequency and rising concern in Australia, with particular attention to the accelerating rate of obesity among Australian children, what we eat really is becoming a serious public health issue.

So to what degree should we be checking what we eat? Is the maxim ‘everything in moderation’ still relevant today or with the progress of the processed food industry, are there certain dishes we really should be avoiding at all costs, while at the same time increasing our intake of others? After all, chowing down on too many rich chocolate tarts really is something to think about if it is true that you are what you eat. I wonder what would dominate – being rich, or being a tart ...

Joining me to consider this controversial debate at River Cottage, Noosaville, is a fabulous mixture of ladies, all of whom look like the epitome of health and beauty on the outside. Our co-host for this month is Sandra Wills from Genesys Wealth Advisers who lost her mother to cancer in June and recently had her husband diagnosed with cancer in July, and truly believes that what you eat is the key to health. Our other guests include

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Kerry Fulmer, Genesys Wealth Advisers’ client services officer and a vegetarian to boot; Natasha Oglesby, midwife and CEO of Babywatch; Kim Eibrink Jansen, owner of Weddings of Noosa and Events of Noosa; and former beautician Katie Mackenzie, who knows a thing or two about how to make yourself look incredible, no matter what you have just eaten! And then there is yours truly, your dedicated profile editor, who knows that each time she eats a great big bowl of pasta, she does indeed feel like talking Italian, dancing the Tarantella, and drinking red wine into the night. profile: So are we what we eat? sandra: Yes, it is so true. In fact, to be more specific, you are what you absorb, not just what you eat. natasha: I agree with Sandra. Absorption is the key. After all, you can eat a steak but not absorb the iron from it unless you have the vitamin C to accompany it, such as orange juice. Many people do not realise the importance of vitamins in this way. kim: I believe everything in moderation. natasha: Certain foods make you sluggish, they have an effect on the whole body. Your body is trying to tell you something. sandra: Other factors also impact on the body, such as stress. kim: I think eating habits often stem from a person’s emotions and their upbringing. People use food as a coping mechanism. sandra: The psychology of eating is a fascinating topic. kim: Just look at The Biggest Loser TV series. Most of the contestants have to deal with their mental issues, not just their weight. natasha: Life is so busy nowadays also, we sometimes eat what is available to us at the time,

which might not be the most healthy meal. sandra: I think that is the key – to work out and plan what you are going to eat in advance. That saves a lot of bad eating. I have brown rice and almonds for breakfast each morning and I cook it up at the beginning of the week and then it is ready. It sets me up for the day. natasha: We often forget the purpose of food and eat for taste. kim: We need to remember – the reason for eating is to nourish the body. profile: So what about organic produce? Friend or fad? natasha: Definitely friend! The chemicals used in general produce cannot be good. I would love for my family to eat organic, but it is so expensive. sandra: The organic ‘movement’ is very real and legitimate and ideally should be a way of life. natasha: I agree. I think it is the non-organic producers who we should be wary of – I am certain the corporates and the governments must know of the dangers of the sprays and chemicals used but are commercially minded. katie: Being organic is a way of life and is often about how you are brought up. profile: Do we endorse any of these extreme diets and crash-eating programs we hear about, or is weight not a measure of being healthy? kim: There are so many fad diets and they all focus on weight, not health. The two are not necessarily synonymous. A lot of people eat based on weight.

Look at Kate Middleton. My gosh, I cannot believe how skinny she is nowadays! sandra: Our diet should be based on what is good for us. It is really so simple when you think about it. kim: What we eat is often based around how we feel. If we are stressed we can crave junk food or if busy, whatever is closest. Sometimes what we

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“We must lead by example for our children so they learn a holistic approach to eating well. This is a gift we can give to our kids.”

NATASHA OGLESBY

SANDRA, KERRY, NATASHA, KIM AND JESSICA JANE

eat is not always a choice. I think not only do we need to look at what we eat, but why we eat what we eat. natasha: Hormones can also make us crave certain foods. katie: Eating disorders are rife in today’s age.

Eating is very much a mindset, which is hard to change. profile: Talking about mindsets, what about the social aspect of food? Eating is such a part of culture. We like to eat together, to share a meal. If we impose all sorts of rules on ourselves with regard to what we can and can’t eat, does this make us less socially acceptable? sandra: I think we can be sociable, no matter what we eat. Personally, I allow myself flexibility when I am out for a meal, such as now! I am very much enjoying my lunch! kerry: I am a vegetarian, and have been for 24 years by choice. However, I cook meat for my husband and my 18-month-old son. Being a vegetarian has made me very aware of nutrition as you learn more about foods and what they contain to ensure you are eating well and you also learn to become a better and more creative cook! profile: Do we think Australians eat well compared to other cultures, such as the Italians, French or Asians? Is there anything we can learn from them? sandra: Australians eat way too much processed food, and other cultures, such as the Mediterraneans, don’t. They eat fresh. I have a theory that if a food product has a label on it with a list of ingredients, it is not food. It is processed. natasha: We need to learn how to cook from scratch again. The problem is time. Just look at our lives as busy mothers with careers. kim: Socio-economics comes into it too. People eat junk as it is cheap. We need to go back to basics with wholesome food. sandra: The French, who drink wine and eat cheese, have the lowest rate of heart disease in the world and Australia the highest, but the French eat food which is wholesome and fresh. kim: I also think that we all are very different creatures and what may agree with some of 22

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us, may not agree with others. My sister has a condition which means she is allergic to nearly everything – her illness was one of the first food allergies diagnosed in Australia. It is so important to know what is right for our own body. sandra: I also think gluten has a lot to answer for. It is in nearly everything nowadays. katie: I agree, I cut out wheat once as I had not been feeling too well and I immediately felt a lot better. natasha: I have seen first hand with my daughters, when one of them has been ill or down, changing their diet makes a world of difference. profile: What foods or ingredients would you ban if you could wave a magic wand? katie: Preservatives. kerry: Food colourings. natasha: Yeast. sandra: Gluten. profile: So what can we do going forward ladies? How can we eat more healthily? sandra: We all have to be so much better educated about food and nutrition. There is so much more choice out there. We cannot rely on governments or packaging to tell us the truth.

Knowledge is power. natasha: We must lead by example for our children so they learn a holistic approach to eating well. This is a gift we can give to our kids.

So there you have it. Food – the source of our sustenance but also the potential source of our downfall in many ways. It is our duty to learn more about what we put into our mouths and bodies to understand what we eat. No one else is going to do it for us. Of course, we have to live in the real world and one cannot afford to live on a diet of clean ocean seafood, vegetables from a local cottage garden, organic meats and fresh orange juice all day long. But if we can at least know what our bodies need, the choice is ours on the fuel we provide to it. Education is the key. I for one would love to know how those lucky Italians stay so slim, not to mention happy.

Let the research begin ...

river cottage, noosaville The name ‘River Cottage’ conjures up beautiful images of a cosy little eatery by the river offering a plethora of divine dishes, sumptuous wines and exquisite service and you couldn’t be closer to the mark with this gorgeous restaurant.

Offering the finest and freshest products to create a contemporary and memorable dining experience, River Cottage was the perfect little haven within which to have our ladies at lunch discussion about great food.

We had a green asparagus soup to start, followed by crispy skin Petuna ocean trout with banana prawn, spinach puree, baby beets, horseradish and mandarin, and oven roasted duck breast with confit shallots, duck and potato cake, mustard fruits and pink peppercorn jus as our mains. We were truly spoilt with the quality and flavour of the dishes, prepared to perfection with wines chosen to match.

Desserts of Barry Cacao chocolate tart served with Drambuie and raspberry ice cream, and hazelnut and Frangelico soufflé with hazelnut ice cream had us gasping with delight and decadence. Naughty? Yes! We certainly were!

River Cottage, Noosaville, is open for dinner Monday to Saturday from 5:30pm and is available for private lunch bookings Monday to Saturday from noon.

An early dinner menu is available from Monday to Saturday from 5:30pm to 6:30pm offering three courses for $49 per person.

River Cottage offers the option of BYO (bottled wine only) from Monday to Wednesday for tables up to six.

301 Weyba Road Noosaville 5449 7441 www.rivercottagerestaurant.com.au

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Sharing your journey for life

october 2011

Sunshine Coast Fertility Specialists: Dr George Bogiatzis, Nr Denise Donati, Dr Rebecca Matthews (Scientific Director), Dr Kirsten Morrow, Dr James Orford (Medical Director)

Bundaberg Fertility Specialists: Dr Elize Bolton, Dr Harrie Swanepoel

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business promotion

Prue an

d Andre

w Simm

onds

the simmonds family

planning for the future.

Ellerfield Financial Planning is a leader in its field, its success backed by ethics, a long history of helping individuals reach their financial goals, and a ‘family’ ethos.

Ellerfield would like to introduce Prue Simmonds who, with husband Andrew and their three young children, lives in Buderim on the Sunshine Coast. Prue has kindly agreed to share her family’s experience of deciding to engage the services of a financial planner and what differences this has made to their lives.

What prompted you to consider working with a financial planner?

Andrew and I have three children and we wanted to make sure we had a good start on a plan for the future financially.

Why did you choose to work with the financial planner you selected?

When we met with Ellerfield we were not sold products. David Weir at Ellerfield Financial Planning really worked with us to develop a plan to achieve not just our financial goals but also our life goals.

What were you hoping to achieve by working with a financial planner?

We wanted to have a strong financial future and not to just live month to month.

Has your financial planner been able to help you achieve these goals?

We couldn’t be happier with Ellerfield as we now have solid direction on not just our short-time goals but also our long-term goals.

Could you explain how ‘ellerCentral cash flow management’ has helped your family?

EllerCentral is great. It really helps you keep on track with spending your money on a day-to-day basis and it makes you think before you spend.

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So much so, Andrew now enjoys entering all our receipts into our budget daily. Within the first couple of months of using Ellerfield’s ellerCentral budgeting process we have saved a substantial amount of money that we would not have done otherwise.

Your financial planner also helped by referring you to another business here on the Coast. Can you tell us about this?

We needed a solicitor and Ellerfield put us in contact with the correct kind of legal specialist at a local Sunshine Coast firm, which was a great help to us.

Ellerfield genuinely takes a holistic approach to its clients’ needs and David’s attention to this matter was well beyond what we had expected a financial planner to do.

David Weir is your planner at Ellerfield, and you have said you were surprised by how he looks after your affairs. Could explain this?

David has been great for us. We really feel we have someone watching our back on our financial affairs.

Would you recommend Ellerfield Financial Planning to friends and family?

Absolutely. It has been the best move we have made for our family and our future.

Phone 5476 8744 First Floor, ‘Ballinger Place’, 3-5 Ballinger Road, Buderim, Qld, 4556 www.ellerfield.com.au

Ellerfield Pty Ltd ( ABN 13010991081) trading as Ellerfield Financial Planning is an Authorised Representative of GWM Advisor Services Limited (ABN 96002071749) an Australian Financial Services Licensee, Registered Office 105 – 153 Miller St, North Sydney, NSW 2060. This advice may not be suitable to you because it contains general advice that has not been tailored to your personal circumstances. Please seek personal and tax advice prior to acting on this information.

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cover story

I knew I had depression and that there was a lump in my breast I was conscious of. I lived with this theory that it was ‘just a lump’, nothing serious.”

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raelene boyle and loyal friend, kimba

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Raelene Boyle

cover story

... JUST RAELENE

words alli grant ll photography katja anton ll makeup and hair kooshka hair, buderim

RAELENE BOYLE IS NOT JUST AN AUSSIE SPORTING LEGEND, SHE IS AN INSPIRATION ON THE TRACK AND OFF THE TRACK. THIS BUDERIM RESIDENT HAS SURVIVED BREAST CANCER AND OVARIAN CANCER (THE LATTER TWICE), AS WELL AS A NUMBER OF HIGH-RISK SURGERIES, YET SOMEHOW SHE KEEPS SMILING. IT CERTAINLY HASN’T BEEN AN EASY JOURNEY FOR THIS MODEST LOCAL, AS ALLI GRANT DISCOVERED.

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et’s get straight to it. My name is Alli Grant and I have dense breasts.

And while this statement sounds suspiciously like the bad punch line at the end of a very bad blonde joke about how stupid my breasts are, it’s not. Nope, no laughing matter.

These dense breasts are responsible for several cancer scares in my 36 years on this earth. In fact, women with dense breasts are six times more likely to develop breast cancer. So my dense breasts are responsible for what will be a long and somewhat uncomfortable relationship with a mammogram machine.

Yep, my boobs are set to be squished flat like pancakes every year or so from here on in … but that’s okay. Even though I dread it, I know it’s a necessary evil. This machine has cleared me of breast cancer several times and one day it might just save my life through early detection. Uncomfortable? Yes. But absolutely necessary.

Breast cancer is a terrifying disease, a horrifying disease, a lonely disease.

Breast cancer does not discriminate. It will attack the weak, it will attack the strong, it will attack a stranger, it will attack a loved one. It can be aggressive, it’s complex and, on many levels, it’s still a mystery.

Onwards we fight – holding our loved one’s hand as her body is injected with chemicals toxic enough to almost kill her. It’s ironic that in order to rid someone’s body of cancer we almost have to kill them in the process. There has to be a better way. And there is – it just hasn’t been discovered yet. We battle on.

Fourteen thousand women will be diagnosed with breast cancer in 2011.

Eight women will lose their battle with this complex disease each and every day. That’s eight mothers, sisters, friends, aunties, cousins, daughters, grandmothers. Eight beautiful women. Women just like my incredibly positive aunty who, at the time of writing this story, had just finished chemo and was about to undergo radiation, following a mastectomy some months ago.

These 14,000 women are members of an elite club – a club with no entry requirements, membership fees or application forms. It’s a club no one really wants to join, but when you do you’re a member for life – you’re a survivor, and quite frankly, the only people who can understand what you have gone through or are going through are your sisters, your fellow club members.

Women like Raelene Boyle. Whether she likes the title or not, and I suspect it’s the latter, Raelene Boyle is an Aussie legend. She’s one of Australia’s greatest track athletes but modestly says she, “just liked to run fast, that’s all”.

The holder of three silver Olympic medals, seven Commonwealth Games gold medals and two Commonwealth silver, Raelene faced her share of challenges on the track. At the 1972 Olympics she was beaten twice by an East German athlete whose credibility was strained by allegations that she was part of a doping program. She was also victim of a brutal disqualification ruling in the Montreal Olympics, but onwards she fought. Onwards she raced – into the record books and our hearts.

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These days, Raelene is still an inspiration, but not just to the sporting fraternity. As a breast cancer survivor, Raelene inspires tens of thousands of women all over the country.

Meeting Raelene is an honour – as a bit of a sports fanatic, I am well aware of her athletic prowess. She is exactly how I imagined her to be – warm, honest, forthright and humble, but also limping. When we caught up Raelene had recently injured her knee, just one in a long line of battles her body has had to face.

It was 1996. Raelene’s mother was in the final stages of lung cancer – her second bout with the fatal disease, having suffered through oesophageal cancer 14 years earlier. Sadly, death was imminent, and understandably, Raelene’s heart was breaking. But it was her mother’s illness that forced her to take a look at her own health.

“I was a track athlete – I spent my life with doctors, so I put off going later in life. But watching my mother die, I knew I had neglected my own health and that it was time for a check-up. I went with this big list … I knew I had depression and that there was a lump in my breast I was conscious of. I lived with this theory that it was ‘just a lump’, nothing serious.”

Raelene was right – a mammogram revealed that this particular lump was “innocent”, but they found a small galaxy of cells that needed to be checked. She was told these cells weren’t anything to worry about, but that she could have them removed if she wished given her family history of cancer. Thankfully, she opted to have that so-called “innocent galaxy of cells” removed.

The next morning she received a call from her doctor telling her to come in straight away. She knew something was wrong. Raelene had breast cancer.

Her surgeon was confident he had removed all of the cancerous cells, but she still had to undergo a second surgery to have her lymph nodes removed and a wider tissue margin taken.

“I thought that was that – I’d have to have six weeks of radiation and it would be over.”

Sadly, this was not the case. Of the 16 lymph nodes removed, “three or four of them” (Raelene is still miffed by their vague diagnosis) were cancerous. A few weeks later, her chemo treatment began.

Five weeks after this, her mother passed away – the day Raelene commenced her second round of chemotherapy. Proof that life can most definitely be cruel. How the hell do you cope with the death of your mother and your own mortality in the same day?

“I felt like I was looking at my destiny – would this happen to me too?

Would I die too?

“Watching Mum die – it was a very difficult time,” Raelene tells me through tears, quickly explaining that, “breast cancer survivors cry a lot – it comes

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cover story

I guess I took on an element of responsibility.

I knew I would have to live through the experience and then work out what to do with it.”

Raelene Boyle fought some serious challenges on the track, but her biggest battles were off the track, against breast and ovarian cancers

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with the turf”. Watching your mother die of cancer is enough to bring anyone to tears, and add to this your own illness – she’s entitled to bawl. She’s entitled to be bitter at the world. But she’s not. She’s too proud, too stoic.

Raelene is an incredibly private person. After retiring from athletics she also retired from the public eye. A local Buderim resident, these days she keeps to herself, has no airs and graces despite her successes or profile, and is as down-to-earth as they come. She was loath to tell the world about her illness, but she knew it had to happen – six weeks after her diagnosis.

“I had a very good friend at 60 Minutes who I approached for an exclusive. This was not how I would normally do things, but I knew I had to get the story out there, my way. Women’s Weekly also took on the story. It was a terrific way to do it.”

She released the news her way, on her terms, and so could better control the dissemination of information. It was during this time that she realised she could use her public profile for good.

“I guess I took on an element of responsibility. I knew I would have to live through the experience and then work out what to do with it. It threw me back into a world I didn’t enjoy. I never liked the media– I just wanted to be a runner. It’s certainly different to the athletes of today.”

On she struggled with treatment. Raelene refused to let the cancer or the chemo keep her down – she did her best to keep her working and sporting commitments (such as travelling to Atlanta to the Olympics) during her seven-month treatment program, but the Melbourne winter was almost too much to bear.

“I tried to escape Melbourne as often as possible, and it made me realise that I just had to move to a warmer place.

I had been working for the Prahran Council, running an ornamental garden, and I was also looking down the barrel of a redundancy. Like everyone else, I had a mortgage and expenses.”

Time for a change. Raelene overheard her two brothers talking about moving to the Sunshine Coast. Having lived here in the ‘80s, Raelene was easily persuaded to return.

“To be honest I didn’t think I’d live a very long life at that stage. The stress of city living was killing me, plus I didn’t know if I had a job to go back to. I needed a sea change and to move to an area where I was less well-known.”

Decision made, Raelene packed up and moved to Buderim – in the five days between the end of chemo and the start of radiation. She commenced radiation treatment in Brisbane with a doctor whom she now views as a close friend.

We chat briefly about the difference between chemotherapy and radiation.

“They are very different. Chemo makes you feel nauseous all the time – it takes its toll on your entire body. Radiation focuses on the point of the cancer, the problem tissue. I looked after my skin well, but I did end up with burns from the radiation.”

Raelene does something unexpected – she asks me to feel her breast so I can better understand the impact the radiation had on her body. Her left breast, which I expected to be soft and fatty to the touch, is as hard as a rock. A reminder of the battle she fought and won.

Treatment completed, Raelene was at a crossroads.

What was next? What would she need to do in order to save her life?

Thankfully, a fabulous distraction, the Sydney 2000 Olympics, was to come our way.

“Sydney won the games and lots of opportunities started to open up. My old boss from Prahran Council was appointed head of the City of Sydney, and he employed me to work on the games, informing and motivating the staff.”

Raelene was also to receive the highest honour – she was approached by John Singleton to be the beneficiary of his annual testimonial dinner.

“I told him that a lot of people should come before me, but he told me I had no choice! I decided to learn from the athletes of today and to seize the moment. This gave me something else to focus on too – for the next 12 months I worked on getting everything ready.”

We chat about how hard it was to sell one of her medals at the testimonial dinner.

“Medals don’t really mean that much to me – they are just a symbol. They can’t take my name from the record books. I was about running, not about the rewards. I have never been into having sporting memorabilia in my house.”

After announcing her cancer to the world, Raelene was inundated with requests from charities, all vying for her public support and assistance. Like it or not, she became a very public face to what was a very private disease.

Raelene made the decision to support just a few organisations, but to give them her all. The charity closest to her heart is the Breast Cancer Network Australia (BCNA) – a not-for-profit that had just three staff members when she started out with the organisation, and now boasts a team of 40.

At the helm of the BCNA is Lyn Swinburne, who founded the charity after she was poorly managed through her breast cancer. She saw gaps in the system that needed to be addressed. She wanted to make a difference, and somehow, she managed to enlist Raelene Boyle as her partner in crime.

“Lyn told me her vision for BCNA – it was about the people, the women, and that worked for me. The obscurity of raising funds for research is a little lost on me. Helping the women offers me something as well. I need faces and names.”

Today, BCNA (the organisation behind the famous ‘pink lady’ graphic launched in 1998), focuses on providing tools (such as kits and support networks) to help women through their journey with breast cancer.

Raelene also works with the Sporting Chance Foundation – her research commitment – and devotes a lot of time and energy to Bloomhill Cancer Help, located in her cosy little home town of Buderim, doing what she can to promote the cause and raise much-needed funds to help locals (and their families) tackling cancer.

She is there to help – anyone, any time. But it must be challenging helping virtual strangers through their darkest days?

“I found it really testing in the beginning but I think I’m managing better now. I now know to wait until I am in the best frame of mind before calling.” profilemag.com.au

cover story

As much as it has been a horrible journey, it really has been empowering and enlightening. Opportunities have opened up and I have met the most amazing women along the way.”

raelene boyle

Quite honestly, Raelene hasn’t always been in the best frame of mind. She suffered from a deep, dark depression for many years.

“I think depression probably goes part and parcel with the treatment,” she tells me, although breast cancer isn’t the only challenge her body has had to endure.

Believe it or not, Raelene has been hit by ovarian cancer not once but twice, but this was just the start of her ongoing health problems. She tells me of the “rolling illnesses” she has suffered since her cancer treatment.

“I was walking my Dalmatian and she took off suddenly – I ended up at the doctor with acute back pain. Turns out I’d torn a mass growing on my right ovary and it had bled into my back. Within days I was sent into surgery – it was six weeks before the Sydney Olympics. And then I was back in surgery 24 hours later – the surgeon needed to take more out. Thankfully I didn’t need radiation or chemo.

“I went into a deep depression after this surgery,” she recalls.

Raelene’s bad luck continued. Fifteen months later, a routine check-up revealed that the mass had re-grown. Back she went into surgery to have the mass and her remaining ovary removed.

Since surviving breast cancer, Raelene has also had her appendix and gall bladder removed, and not one but two serious heart operations.

“My system was definitely buggered after all the october 2011

treatment – it was breaking down.”

Raelene shows me her “scar like a cross” on her stomach – I wonder how anyone lives through this kind of physical and emotional torment.

“Being an athlete, one of my skills is the ability to eliminate everything else and just focus on one thing. It’s an exacting skill – but I knew I had to focus on getting better, getting fitter.”

She reflects on her life for a quiet moment and adds, “I’m a simple person – I’m not hugely needy and I’m not overly engaged in myself. Although, I am an argumentative bugger”.

Raelene decided she was tired of living in a medication-induced fog. It was time to take control of her life.

“I think it’s the pig-headedness in me. I needed to take charge of my life. I needed to feel well again.

“About four years ago I stopped taking the drugs.

I was sick of feeling dull. I turned to exercise – I walk every day with the dog for an hour, and I go to the gym three times a week. I feel happier than I have ever felt.”

It is this positive energy and outlook on life that she shares with fellow breast cancer survivors– members of that elite club I mentioned earlier.

“It can be a really lonely journey, and often women are too scared to ask questions. They think their doctor is God so they shouldn’t question them. But if you don’t ask you don’t know. What are your options? You have the right to ask and to

know – it’s your journey,” she explains.

“It’s an interesting link we have, we are part of a sisterhood,” she explains of the natural connection she shares with fellow breast cancer survivors. “It’s never easy – it’s a personal yet powerful thing for women. Talking about it is the most important thing.

“I don’t want anyone to feel alone in their journey. I want them to be well-informed and to be confident enough to ask questions about their options. They should know and ask the whys and wherefores. They should know what’s about to happen to them.”

While she is as humble as they come, she does admit to occasionally calling on what she sarcastically dubs “the Raelene Boyle element” – she knows it can make a difference, but uses it sparingly.

And what about Raelene’s journey?

“As much as it has been a horrible journey, it really has been empowering and enlightening.

Opportunities have opened up and I have met the most amazing women. I live a fortunate life.

“Breast cancer, in a way, has been a blessing for me. But I’m no one special, nothing special. I’m just Raelene. Everyone knows me – they say hi – I am their equal,” she tells me.

Nothing special? Raelene Boyle is an inspiration, a saviour, a confident, a mentor. She is a special human being, even if in her mind she really is “just Raelene”. profilemagazine

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secret life

words jaclyn paul ll photography shawn abrams

Not everyone is lucky enough to leave school knowing exactly what they’ll end up doing. For those who don’t have it all figured out at the tender age of 17, there is still hope. Restaurateur-turned-swimwear designer Sally Cook talks to Jaclyn Paul about how she has managed to turn her two passions, food and fashion, into successful careers.

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wimwear and food. At first glance, the pair seems like quite the odd couple … a little like Angelina Jolie and Billy Bob Thornton.

To look fit and fabulous in your swimmers, surely you need to stay away from moreish morsels and tasty treats? Apparently not, as I was to find out on my first profile magazine assignment when I caught up with Sally Cook. Sally is not only the talented chef and owner of Saltwater@Kings, but is also a swimwear designer. Food and swimwear – not such an unusual pairing after all?

When I meet with Sally at Saltwater, I am impressed by how she has managed to combine a beautiful, beachfront restaurant with a colourful swimwear boutique, home to her emerging fashion label Saucy Rose. But how did a love for food grow into a love for designing swimwear?

Being raised in a “foodie family” by parents who are fantastic cooks definitely had a strong influence on Sally’s high expectation of food. Along with this influence, her parents gave her the push she needed to get started in the industry. “Straight after school I completed a hospitality course at TAFE, which was something I didn’t actually choose to do,” Sally confesses. “My parents pretty much said ‘off you go’, because I was a bit of a ratbag at school.”

And with those three encouraging words from her parents, Sally found herself managing restaurants on the Sunshine Coast. But it wasn’t long before she decided to head behind the scenes and become a chef. “While I was cheffing I thought, ‘I can manage the front and I can now cook confidently’.

So my aim was to find something of my own and I opened my first premises when I was 22.”

Cafe Loola in Mooloolaba was born, the first of six restaurants owned by Sally and husband Brad. Being so driven at such a young age proves Sally’s positive attitude and confidence enable her to achieve anything she puts her mind to.

“I’ve had a reputation of opening restaurants, building them up and selling them, which is true. Once I have achieved something in a project, I feel I’m ready to move on and challenge myself to something else.”

In 2010, Sally decided she needed a new challenge – fashion. So after settling into her current premises, Saltwater@Kings, Sally felt she was finally ready to

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sally cook

kick-start her fashion career and Saucy Rose Swimwear was born.

“I had this urge to do something else. I thought ‘I can’t spend my whole life just doing hospitality’. I just felt like I needed something else.

“I’ve always had a really keen eye for fashion and, like most girls, I love shopping. My wardrobe is ridiculous. I could probably buy a second home with the money I’ve spent on clothes. So that was something I really wanted to get into.”

I thought ‘I can’t spend my whole life just doing hospitality’. I just felt like I needed something else.”

With an online store and an exclusive section in the restaurant, called Bathe in Saltwater, dedicated to the budding brand, Saucy Rose is building up quite the reputation, not to mention having been showcased at the Mercedes Benz Fashion Festival (MBFF) in Brisbane in August, which definitely helped Sally along. Since showcasing her range on the runway, Sally has received huge interest and media attention for her line.

“I was so nervous because it was my first real fashion parade that was done properly, and in front of 350 guests, but I was more nervous at the end when I had to walk down [the runway],” she recalls.

This 40-year-old mother of three is living proof you can do anything you set your sights on. However, she still refers to herself as a “deep-fry cook” when people ask about her profession. “I don’t give people a big history about myself,” she says.

A very modest job title, especially when it comes to describing someone who has owned six restaurants, launched her own fashion label and hosts cooking classes and foodie tours, while in the midst of having her own cookbook published.

Sally Cook has indeed lived a saucy life. profilemag.com.au

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briefcase

child’s play.

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genevieve hudson

ne of the most daunting experiences a new parent can face is the prospect of letting a stranger care for their child. As both a parent and assistant head of the junior school at the Sunshine Coast Grammar School, Genevieve Hudson is aware of just how difficult this transition can be. She knows one thing for certain … looking after someone else’s children is definitely not child’s play.

Even as a youngster, Genevieve knew where her future lay. “I used to play teachers constantly when I was little, and I think I always knew I wanted to be a teacher,” Genevieve explains.

“People imagine good pay and holidays but the reality is it’s a lifestyle. It’s wonderful when you can combine your passion into a career and be paid for doing something you love, even if it is exhausting.”

Working with children is an enriching experience in many ways, but for Genevieve, there are many bonuses that come with her chosen field that help her to stand head and shoulders above the rest. “It’s the emotional events that leave the biggest mark in your memory,” she explains of watching her charges

a shining light.

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jody hawkins

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o matter how you look at it, the subject of oncology is not necessarily a cheerful one. But as the famous quote goes, “There is light at the end of the tunnel” and oncologist Jody Hawkins, from Oceania Oncology, has a clear view of it from where she’s standing. The day-to-day pressures associated with helping people suffering from cancer may get some down, but for Jody, the positives of such a high-pressure career far outweigh the negatives.

“As an under-achiever in the academic stakes at school, I took the plunge as a mature-aged student and was accepted into a university course based on my work experience,” says Jody of her decision to begin her career in oncology. “After hitting the glass ceiling in my career, I realised the only way up was to further my education and gain formal recognition.

“I believe the people you work with can really make or break your job satisfaction,” she continues.

“It is so important to have a great team of people with the right attitude, plus skills, knowledge and abilities go a long way as well!

“The people who work in health care are amazing.

They are compassionate, sensitive, caring, and many

words jessica williams ll photography katja anton

grow up together. “When our first group of preps graduated from year 12 last year, it was so rewarding to see families you introduced to one another in prep who are still such close friends 12 years later.

“Each day is filled with a lot of listening and celebrating success,” she explains.

Helping families make transitions is also an important part of her job. “Many of our families are new to the Coast and have left family and friends to relocate here, and helping these families make new friends and be part of a caring community is very rewarding.”

Moving to the Sunshine Coast is something Genevieve and her family have a personal connection to, with her own transition to the Coast a pleasant and enriching one. “I came to the Coast with my family 14 years ago. We didn’t know anyone here but fell in love with the beaches, sunshine and relaxed lifestyle, where sporting interests could be pursued.”

Perhaps it’s the many years of experience Genevieve boasts as a parent that have given her such a love for child care. Looking after another parent’s pride and joy is certainly not child’s play, it’s her passion.

words jessica williams ll photography katja anton

have a great sense of humour.”

It is Jody’s competitive streak that keeps her passion for her career alive, a career in the often stressful world of oncology. “I am competitive by nature; I excelled at athletics at school and I think this has helped shape how I approach life and it is what keeps me doing my best, and continuously improving.

“Working in the field of oncology provides a privileged insight into how people respond to the cancer journey. Everyone has a story to tell, and as a health care worker, inevitably you will hear first-hand many inspirational and also sad stories.”

With one in two Australians diagnosed with some form of cancer by the age of 85, I can only imagine the stories Jody could share – tales of survival, tales of heartbreak.

Make no mistake, the gravity of working as an oncologist is never far from Jody’s mind and while it can be extremely rewarding, her role comes with its fair share of heart-wrenching moments.

However, the light keeps shining at the end of the tunnel, and with a love for what she does guiding the way, it doesn’t look set to go out any time soon. profilemag.com.au

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business promotion

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his month we meet general manager Jason Jaeger, who has worked in real estate for 16 years and has been with Henzells Agency for two years.

What drew you to a career in real estate, Jason?

I’m not sure how it happened, it just did! I guess it was meant to be.

What do you love most about your role?

The diversity. At Henzells we have many different services from holiday accommodation, residential property management, finance, commercial sales and leasing and general brokerage real estate.

What is the most frustrating part of your role?

I know how hard my team works and sometimes they get little reward for how hard they work. You’ve got to remember that sales people only get paid if they sell.

Aside from your job, what is your true passion in life?

My kids, my family, my mates.

How do you spend your time off?

I love the beach, hanging out at coffee shops and eating. It’s a great way to chill out and watch the world go by.

If you could be on any reality TV show, what would it be?

The Karadasians.

What do you love the most about living on the Sunshine Coast?

It feels like home. I’m very comfortable here.

Three words to describe you?

Impatient, punctual, short.

Something most people wouldn’t know about you?

My first job was at 15 as a cleaner in a hotel.

Favourite holiday destination:?

Patong Beach, Thailand. The people are kind and the food is to die for.

Most embarrassing life moment?

Crashing my car on the way to pick up a new one. The trade-in price dropped dramatically.

Highlight of your career?

Becoming general manager of Henzells.

Highlight of your personal life?

My three gorgeous kids – Jesse, Scarlett and Zara.

Describe your dream home?

It has to be big as I live with my partner, her mum, her daughter, my three kids on weekends, two cats and a dog. It’s definitely a full house.

ll photography shawn abrams The big, wide, wonderful world of real estate can be a daunting beast, with so much money on the line and people’s lives and family homes at stake. So, it stands to reason that you wouldn’t want to trust the sale of your property to just anyone. When it comes to making one of the biggest financial transactions you’ll make in your life, you want someone you can trust on your side. With this in mind, meet the stellar team at Henzells Agency, Caloundra – a team of honest professionals who live and work in the local community.

Professionals who, after all, are just like you and me.

How do you unwind?

I’m not sure I ever do, but a game of golf always helps.

Motto you live by?

Never leave anything in the tank. jason jaeger, shot on location at Caloundra RSL

www.henzells.com.au AGENCY

Henzells Caloundra 49 Bulcock Street, Caloundra Qld 4551 Phone: 07 5491 2000 Fax: 07 5491 5166 Email: sales@henzells.com.au

for our patients...

smile

a pleased, kind, or amused facial expression, typically with the corners of the mouth turned up and the front teeth exposed: he flashed his most winning smile | she greeted us all with a smile | he pleased her with his smile.

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GlamSmile is a revolutionary painless and truly affordable permanent solution for discoloured, chipped and misaligned teeth. A set of beautiful, individually

The KoR Whitening Deep Bleaching™ System is one of the most effective ways to add “WOW” to your appearance!

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Many people with dental problems avoid smiling, which causes them to appear less social, and perhaps introverted.

The pattern is the same for problems when eating. Traditional false teeth are not always reliable, and there are foods and dishes you can only dream of tasting. Dental health makes life easier in every way.

ASK A

“Nothing whitens as beautifully; it’s sure to exceed your expectations.”

In fact, the Kor Whitening Deep Bleaching System is so effective, it is the only recognized whitening system that whitens even terracycline-stained teeth in a short time (previously thought to be impossible).

And now, these amazing results are typically achieved with little to no sensitivity!

crafted porcelain veneers can be yours for a fraction of the price of traditional veneers, and there is no painful removal of healthy tooth structure.

A set of beautiful, individually crafted porcelain veneers can be yours for a fraction of the price of traditional veneers, and there is no painful removal of healthy tooth structure.

One of the first things that we notice in a person’s face is their mouth and smile... or lack thereof.

“With so much evidence as to the great value of a smile, GlamSmile dentists are here to help everyone enjoy a new smile which will influence their lives.”

dental implants

OUR 6 BOUT INTER MONTH E PAYM ST FREE ENT P LANS

beauty

a combination of qualities, such as shape, colour or form, that pleases the intellect or aesthetic senses, esp. the sight: I was struck by her beauty.

PHRASES: as beautiful] the beautiful people; fashionable, glamorous, and privileged people; the body beautiful; an ideal of physical beauty.

A dental implant is a small titanium fixture that serves as the replacement for the root portion of a missing natural tooth.

Due to the biocompatible properties of titanium, when implants are placed in the upper or lower jaw, they fuse with the bone and thus serve as anchors for the replacement teeth.

Implant-supported replacement teeth look, feel and function like natural teeth. This means that you can eat and drink normally with renewed confidence.

The embarrassment, irritation and self-consciousness often experienced by people who have missing teeth, those who wear dentures or who have suffered through older methods of tooth replacement are overcome with the confidence of permanently anchored dental implants.

Phone: 5438 8855 l Fax: 4151 7433 18/5 Innovation Parkway, Kawana Private Hospital, Birtinya 4575 36

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www.distinctivedentalcare.com.au

profilemag.com.au

hair advice

SPRING TRENDS

vanity case

think pink style counsel

sara briscoe

october 2011

profile loves

on the cover

pink plates

Luisa Clare Love Coco dress, $149.

Available from La Vida boutique, Mooloolaba. Phone 5444 8833

Official Queensland Pink Ribbon Personalised Plates, $485. pay a once-off fee and the plates are yours for life! rrp $68 from every new set of Pink Ribbon plates sold goes directly to the National Breast Cancer Foundation.

Visit PPQ.COM.AU

strawberry bomb CARAT* Strawberry Bombs in store Sterling Silver, RRP $475.

Available from CARAT* stores, 3/18 Hastings St, Noosa. www.carat.co, phone 5455 3299

the ultimate accessory

be real for cancer

Toshiba Tablet AT100, RRP $579. Pictured with removable back cover in Raspberry Fusion, RRP $29.95. Available at selected stockists and Harvey Norman (old Clive Peeters) SHOP 5, SUNSHINE HOMEMAKERS CENTRE, MAROOCHYDORE ROAD, phone 5452 7144

‘Real Beauty’, a limited edition range set in simulated white and black diamonds, was created by Secrets to raise funds for the National Breast Cancer Foundation. necklace RRP $120. Available at Secrets, Hastings Street, Noosa, www.secretsshhh.com, or phone 5448 0177

areness raising aw n o ed ss cu is fo way to This month ncer, and what better ca in pink? g yourself about breast n si er m im n by pink! do that tha and more … k in p Pink,

k n i p n i pretty

roll away

Rollasole ballet slipper, RRP $20. Shop Pink at the McGrath Foundation www. mcgrathfoundation.com.au

silky smooth L’avion Tokyo scarf, RRP $175. www.lavion.com.au

sari star Sari Star dress in Pink Paisley, RRP $195. Available from selected stockists and www.cocoribbon.com.au

sterling job Sterling & Hyde Pink Blair Shoulder Clutch Bag, RRP $89. Available from emerging Australian women’s accessory brand Sterling & Hyde, www.sterlingandhyde.com.au.

pep me up Metalicus Cosmic Peplum Long Sleeve Jacket in Dancing Pink, $199.95. Soul Diva boutique, Burnett Street, Buderim.

Phone 5456 4111

real men wear pink Fontaine Designs T-shirt ‘You Only Live Twice’, RRP $79.00. Available online at: www.fontaine-designs.com and various outlets

happy feet Jenue (plum ) by Boston Belle are sure to make your feet smile! RRP $109.95, but on sale for $55 at www. thelittleshoebox.com.au (stock is limited)

gear up Sporty Girls Gear pink strappy top, RRP $69. Designed to go from workout to coffee and perfect for the warm Queensland weather. Available from www. sportygirlsgear.com.au

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tough it out Wrangler ‘Tough Enough to Wear Pink®’, $POA. Five per cent of proceeds from the Wrangler ‘Tough Enough®’ range will be donated to the National Breast Cancer Foundation. For stockists visit www.wrangler-western.com.au or phone 03 8872 7272

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october 2011

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vanity case

locked lips Jane Iredale THE SKINCARE MAKEUP, RRP $40.

Roses and Lollipops is a lip duo featuring two new and universally flattering shades.

This year, Jane Iredale will dedicate $1 from each product to Breast Cancer foundation.

For stockists phone 1300 850 008 or visit www.margifox.com.au

blushing Youngblood Crushed Blush in Plumberry, RRP $45. Using the same healthy minerals found in our Natural Mineral Foundation.

Available at Kooshka Hair, Buderim, phone 5456 2570

lovely lashes Max Factor False Lash Effect Mascara, $24.95. This is the same as the original black mascara False Lash Effect Mascara but in a delicious, pink package. Available at Kmart and pharmacies

thinkpink

the gloves are on The Body Shop Exfoliating Gloves, RRP $8.95.

For a circulation boosting, exfoliating scrub, try wearing these bath and shower favourites. Available at The Body Shop, www.thebodyshop.com.au

We love stocking up our vanity case, especially in October as there are so many amazing products and brands supporting breast cancer awareness month by donating money from each purchase. So in October, support breast cancer awareness ... buy up big ... and think pink! nailing it OPI Nail Polish in Pink Shatter, RRP $19.95. Available in October at selected salons and David Jones, $19.95. For your nearest OPI stockists, phone 1800 358 999 or visit www.opi.net.au

body treat

time saver

Saya Body Custard, RRP $34.95. A luxurious body moisturiser suitable for all skin types. Enriched with Certified Organic Shea and Cocoa Butter, Certified Organic Avocado, Jojoba and Sunflower Oils and Natural Vitamin E. For stockists visit www.sayaskin.com

Cedel Dry Shampoo, RRP $7.99. No time to wash your hair? Cedel Dry Shampoo is your saviour! Simply spray it on and brush it out to leave your hair oil free and looking, feeling and smelling fresh. New Cedel Dry Shampoo for Dark Hair has been specifically formulated to tone in with all dark hair types. Available at Coles and Priceline.

style for a cause Pink Orchid Styler, RRP $289.

With every purchase, $20 goes to Breast Cancer research Available from Eco Organic Hair, Cotton Tree. Phone 5451 1300 or www.eco-organic.com

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bliss on buderim

beauty

...it’s all about you

www.strut hair.com.au 21 Beach Road, Maroochydore phone: 5443 5605 email: strut@struthair.com.au

Walk in ... Strut out october 2011

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mystyle

ll photography shawn abrams

Sara briscoe is THE OWNER OF Mooloolaba’s coolest new hair salon, Roca Verde. We meet Sara (and her cute pug, amelia) and find out that her fashion inspiration doesn’t necessarily come from designer boutiques, but rather the local op shop!

profile: What do you love most about your job? sara: My awesome staff and clients – we are so lucky! Our salon feels like home (a very funky one). I also love gaining inspiration from fashion in the media and the catwalks and making it work for the individual. profile: What looks can we expect to see this season? sara: Colour blocking, loads of pastel pink hair and other bright shades. You can already see celebs rocking pink tones in their hair, including my style crush Sienna Miller. profile: What must-have item should we all have in our wardrobes this season? sara: Definitely a man shirt. profile: Who is your favourite designer? sara: I really don’t have one favourite designer, I love to follow smaller Australian labels, but I do lust after Louboutin shoes. profile: How would you describe your own style? sara: Very eclectic and retro – I have everything in my wardrobe from vintage Chanel to op shop clothes.

sara briscoe

profile: What is your fashion inspiration? sara: I love a good trend – I am passionate about taking stuff from the streets and magazines and making it my own. profile: What and where is your favourite boutique? sara: Easily in first place Lifeline or Bloomhill. I also like to support local Mooloolaba shops – I hit Princess Polly a lot. profile: What is coming up instore? sara: We have GHD’s new styling range – it’s amazing in the hair and it looks hot! The company changed the whole range, so it’s out with the old and in with the new!

amelia the pug

profile: What is your fashion fetish? sara: Grabbing random clothes and mixing and matching to make an individual outfit every day. profile: What is your favourite hair product? sara: No one likes stinky hair, so definitely De Lorenzo’s absorb dry shampoo is great after a festival, a night out or a good gym session. It’s perfect for lazy bones like me who don’t wash their hair every day. profile: What is your favourite fashion memory? sara: Doing hair backstage at Sydney Fashion Week with my best friend, Renee Saville. It was fantastic to be part of something so big and then seeing images of models in magazines that we had worked on.

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the team at roca verde

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october 2011

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advice

spring has sprung with Wade Blackford Well people, spring has most definitely sprung and it’s time for a change; time to kick off those winter warmers and start thinking about hair colour … and lots of it! Spring is all about blonde, gold, copper and red.

In theory, there is a tonne of shades to choose from, but which one is right for you? This question is best answered by your stylist because there are so many elements to consider. In my opinion, you should seek advice from a professional.

Instead of trying to explain what might suit you, it’s best to go through this season’s trends, choose the ones you like and ask your stylist if they will work for you.

In terms of trends, ombre and balayage were two of last year’s hair colour buzz words, and they’re

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back for 2011, either with a fresh, toned-down take or by adding a pastel colour into blonde ends. Try this at home by using powdered eye shadow; mineral is best. Pick a colour, like pastel pink or purple, use a makeup brush and softly apply the powder to the ends of your hair – not too much! A subtle touch is all you need, and it looks fabulous on blondes. Just make sure you’ve finished styling first as if you add heat after the eye shadow it might stain your hair. Best to apply after styling as it will be easy to wash out.

It’s time to lighten up! Going blonde for spring?

Say goodbye to platinum and ash shades and hello to glorious gold. Finally blondes are getting warmer; I’ve been an advocate of warm blondes for years. Go for a more golden tone and, trust me, you’ll never look back.

Thinking of going darker? For a dark shade, choose a warm overtone like copper or red. I really like solid, mid-level colours at the moment.

We tend to either be quite blonde or quite dark, and this middle level tends to be ignored. And yes, this means no foils, girls!

Well that’s it from me for another month. Check out the next issue for my Melbourne Spring Fashion Week wrap-up.

PS. Here’s a little diamond in the rough I found while trawling through a sea of blogs for all things fashion. Check out www.kookooandtherabbit. com.

Strut Hair and Beauty 5443 5605 www.struthair.com.au

profilemag.com.au

advice

tips for flawless makeup with Benita May Step 1: Great skin equals great makeup

Step 4: Choose the right foundation

Step 6: Mascara

Makeup is designed to highlight your natural beauty and will only look as good as the skin underneath it. Aim for optimum skin fitness with a good skin care regime by using a quality cleanser, toner and moisturiser. Broad spectrum sunblock should also be an essential part of your regime.

Get professional help if you are unsure what kind of foundation is best for your skin type, condition and lifestyle. Your choice will depend on your desired level of coverage, personal preferences and lifestyle. Using the right tools can make a big difference to the finish so ask for advice on what sponges or brushes are recommended for your foundation.

I love mascara as it opens and defines your eyes.

But don’t use waterproof mascara – there are now many types of smudge-proof mascaras available for our humid, summer conditions. For sensitive eyes, choose mineral-based mascara and apply only to your lashes, not your skin.

When applying mascara on the top lashes, coat both sides to give full lashes and always have cotton tips handy.

Step 2: Exfoliate Don’t underestimate the power of exfoliation to give your skin a smooth, glowing appearance.

If you have dry, flaky skin, your makeup will cake around those areas. Exfoliating as well as addressing the cause of the dryness is essential to achieving flawless makeup.

Step 3: Primer Always use a primer. Nearly all makeup ranges make a primer, designed to ensure longlasting makeup that doesn’t need touching up throughout the day. A primer also helps minimise the appearance of fine lines and pores.

october 2011

Step 5: Colour After you have covered the redness, pigmentation, dark circles and any other flaws on your skin, it’s time to add a little colour. This doesn’t have to be complicated. Choose colours that suit your skin tone and are from the same family. To achieve a radiant glow, use a warm toned blush or bronzer on a good brush and sweep it across your cheeks. Without adding any more colour to your brush, sweep across your forehead, chin and brow bones.

Step 7: Lips There are so many options in lip colour and style, including lipstick, gloss, shines, tints and stains. I recommend using a lip balm underneath that doesn’t have a mineral oil or paraffin base.

Beeswax-based lip balms are much better. Lip liner is handy if you love to use gloss but want to make it last longer – fill your lips in with the liner and put your gloss over the top.

Bliss on Buderim 5477 1430 www.blissonbuderim.com.au

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early warning system for breast health with Debbie Chappell Sunshine Coast women now have the latest in preventative breast health available to them.

A preliminary screening system based on thermal imaging called thermography is designed to alert them and their doctor to potential health challenges much earlier than the standard medical screening system.

Thermography is based on the scientificallyproven fact that when physiology changes, there is a temperature change associated with it. This is the classic use of preventative medicine because you can detect negative changes before you develop the disease — while you still have time to turn things around.

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The photos are taken and images are sent to specialist medical doctors who prepare the report for the client. Annual thermograms allow you to map changes in your body’s heat patterns over time.

It’s particularly useful for detecting subtle changes to lymph congestion and oestrogen dominance, both of which are risk factors to breast health and can be easily addressed and reversed.

As we are constantly reminded by the media, maintaining good breast health from an early age is vital for any woman. Digital infrared thermal imaging is a medical imaging technology available to women of all ages. It’s a valuable tool for measuring early changes in metabolic and physiological processes in underlying breast tissue. It’s a very comfortable, non-radiation procedure that encourages women to follow through rather than procrastinate on that very important issue of regular breast checks.

It also provides a means of monitoring treatment progress and, in many parts of the world, is considered an adjunct to mammograms and breast ultrasounds for a complete breast screening program.

Revival 5471 2288 www.revival.net.au

profilemag.com.au

Could your hormones be making you crazy?

Beat anger, irritability, anxiety and depression forever!

Mood swings so strong, you just want to scream, or crawl into bed and sleep till it’s over.

Anxiety over nothing, irritable over everything, crying at the drop of a hat, and sadness to boot!

Now, I’m not just talking about menopause and PMS; to all of you men, MANopause can and will happen, so listen up!

Are you irritable, nervous, depressed, low libido, foggy thinking, can’t sleep, or gaining weight? Is anything sounding familiar?

Hormonal imbalances don’t just happen without cause. Did you ever wonder why some people have great hormones, and you just don’t? Why can some people eat anything and maintain their weight, yet you gain 3kg overnight from just thinking about breaking your diet!

It’s not all about weight, but some of it is, these symptoms are just the tip of the iceberg for what hormones can do to your body when out of balance long term. You’re looking at accelerated

aging, permanent metabolism malfunction, which leads to diabetes and heart disease, and a decline in your brain function, including losing your short term memory, and loss of important older memories permanently.

There are six triggers that affect your hormones, starting with diet, food reactions, nutrient deficiencies, infections, stress, and fitness.

The problem we have is that most people only deal with one of these at a time. You’ll see a specialist in only one area, though if you don’t address all of them, you’re caught in a cycle that goes on for life. The frustrating part is once these triggers upset your hormones, your hormones cause these triggers again!

How do you stop it? Actually, it’s pretty easy to stop, as long as you deal with them all at the same time and properly! I have seen hormone creams to balance hormones, the pill, HRT, and bio-identical hormones. These might help your current symptoms, though they won’t fix the cause, and they won’t fix the permanent effects, so the cycle continues and you become reliant on them. Fortunately, it can be treated properly, and most symptoms are improved within weeks, and completely relieved within just a few months.

Hormones are one part of a 7 step process for permanently treating mood fluctuations. These steps have been proven with testing to improve brain and total body function immeasurably, without the help of medication. If you’d like to know more, call for a free half hour consultation, where you’ll learn about everything that causes hormonal and mood problems, and what to do about it, or view the webinar on our website.

A webinar is simply a seminar that you can see on the internet. You just register through the website and it will play for you on your computer. It’s easy and it’s free. Register now for 7 Steps to Freedom from Anxiety, Depression & ADHD at www.advancedwellness.com.au. www.advancedwellness.com.au Jodi Chapman BHSc. Naturopath Advanced Wellness and Behavioural Centre 07 5443 1987 44 Baden Powell St, Maroochydore QLD 4558

MAGGIE WILDE BUSINESS PROMOTION

95 per cent success rates with virtual gastric band hypnosis creating permanent weight reduction The latest weight reduction technique taking Europe by storm is Virtual Gastric Band (VGB) Hypnosis. Recent trials in the United Kingdom revealed 95 per cent success rates in helping people lose weight safely and without costly, dangerous surgery. Leading Sunshine Coast Hypnotherapist, Maggie Wilde, has launched the program here with results already confirming UK success rates.

Take control of your weight, shape and size at last!

•• Binge Eating •• Emotional or Stress Eating •• Comfort or Boredom Eating •• Food Cravings chocoholics)

or

Addictions

(even

•• Motivation to Exercise •• Self Confidence/Self Belief

“Put yourself back in control. When people begin to reduce weight and keep it off, it tends to have an enormous positive impact on their overall confidence and health not just their size.” Maggie Wilde explains.

•• Stress Reduction

Individual and group programs available

95% success rates confirmed on the Sunshine Coast

•• Food Choices & Portion Size

“Rather than costly and dangerous surgery” Maggie Wilde states, “we use the power of suggestion in hypnosis to train the mind and body to accept and feel completely satisfied with far less food.”

“In Australia we integrate multiple disciplines to further enhance success rates, our program includes specialised VGB Hypnosis, Neuro Linguistic Programming and Meridian Techniques to provide successful outcomes for those wishing to reduce weight permanently,” Maggie Wilde adds.

Maggie has helped thousands of clients reduce weight, stop unwanted habits and let go of emotional and fear-based issues. She is passionate about empowering people to create the life they’d love.

This is of course the same principle behind the actual surgical procedure, but VGB Hypnosis carries no dangerous risks, no recovery period and no ongoing medical treatment.

The program helps address issues such as: •• Unhelpful Eating Habits •• Overeating

october 2011

The only thing to give up is yo-yo dieting

The choice of programs includes four, six and eight week schedules (depending upon individual needs) with follow up monthly support groups providing ongoing hypnosis to reinforce success.

To find out if you are eligible for the Virtual Gastric Band Program or to discuss your needs confidentially contact:

Phone 1300 664 544 Mobile 0405 138 567 maggie@maggiewilde.com 8 Pikki Street, Maroochydore www.maggiewilde.com Weight Loss World

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divine décolletage with Dr Alison Jamieson Whether you choose to disclose how ‘young’ you are or if you prefer to keep your age a mysterious secret, there are some tell-tale signs of ageing that will give you away every time.

Inevitably, our skin quality deteriorates over time.

Our habits, genes and even the weather are all factors that influence the state of our skin. For some the impact is major, for others it’s less so, but for all of us the change is apparent. A lifetime of sun exposure and harsh environmental elements can accelerate the ageing process, leaving skin with hyperpigmentation (discolouration), age spots, freckles, fine lines and wrinkles.

Simple solutions include pulsed light and laser technologies appropriate for hyperpigmentation, improving tone and texture. Volume loss can easily be addressed with a dermal filler, restoring volume to the back of the hands and diminishing the appearance of veins. Photo Dynamic Therapy (PDT) is a non-invasive medical and cosmetic procedure that treats pre-cancerous, superficial basal cell carcinomas (BCC), pigmentation and sun damage to ensure beautiful rings adorn youthful hands.

Damaged décolletage

Your skin doesn’t stop at your neck so why would your skin care? The skin on your chest and neck, Ageing hands also known as the décolletage, is particularly You can maintain a facial anti-ageing regimen that vulnerable to visible ageing since it tends to be delivers an ageless vision of youth. However, a thinner, therefore difficult to stimulate collagen, classic ageing giveaway, our hands are a tell-tale and is often overlooked in the sun protection ou atindicator Revival Clinic Peregian of our true age (think Sarah Jessica regimen. The result is a noticeable contrast Parker and Madonna). Collagen and elastin loss between the youthful protected skin on your advantage of the most sophisticated are a major consequence of ageing, the result face and the discoloured, damaged skin on your being hands that appear scrawny and aged.breast In system available for preventative chest. addition, sun exposure leads to changes in skin colour and uneven skin tone (age spots).

y Warning System

Another contributing factor to an aged décolletage may be your sleeping position.

Sleeping on your side creates a crease in the skin and leads to ‘sleep lines’ in the cleavage.

Simple solutions again include pulsed light and laser technologies improving the overall tone and texture. To counter the effects of skin ageing and wrinkles, multiple micro-deposits of a hydrating wrinkle filler are injected just under the skin leaving it more elastic, supple and firmer.

For ultimate correction, a combination therapy of platelet-rich plasma (PRP) and wrinkle fillers can be used.

In addition, medical skincare products have been specifically designed to recondition the skin.

Vitamin A and prescriptive skin lightening creams will help to restore healthy skin and a radiant décolletage.

COZmedics Medispas – Noosa, Maroochydore, Ascot, Kenmore 1300 792 299 www.cozmedics.com.au

ng (DITI) non-invasively detects ysiology long before they become a m.

taken by female technicians ed by highly trained rs.

g can save your life. sit www.revival.net.au o and case studies.

ex

cel

lenc

e in permanent cosme

tics

5471 2288

, Peregian Beach

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life

egg freezing facts with Dr Rebecca Matthews

What is vitrification?

Vitrification is a method of freezing which involves dehydrating the embryos or eggs in a series of cryoprotectants and then plunging them into liquid nitrogen in a very small volume. It literally means turning to glass.

How long has vitrification been around?

Vitrification has been practised since about 2000 and has been growing in popularity ever since, for both embryo and egg freezing.

How is it performed?

The embryos or eggs are processed through solutions containing high concentrations of cryoprotectants, and then plunged into liquid nitrogen before being placed into a secure holder labelled with the patient’s identification.

How does vitrification work?

The main problem with freezing eggs, sperm and embryos is the formation of ice crystals.

Because water expands when it is frozen, this can cause damage to the surrounding tissue if it is not fully removed prior to freezing. During the process, all the water inside the cell is replaced with the cryoprotectant solution, enabling the cells to be plunged into nitrogen without any ice crystal formation.

When is vitrification used to freeze eggs?

At Fertility Solutions, we always freeze eggs and embryos using vitrification, as we have found this to be the most effective method.

Is it safe?

So far there have been several thousand babies born from vitrified eggs and embryos. These babies appear to be perfectly healthy and normal.

When we start using a new technique, we never know the long-term effects, but historical use of egg/embryo freezing leaves us confident that this method is entirely safe.

Is it the way of the future?

Yes. It is definitely a superior method to the slow freezing method. It is somewhat technically challenging but I believe that in the future, most if not all clinics will use this technique.

Can you freeze and thaw and re-freeze using this technique?

Definitely. Once we thaw eggs and fertilise them we usually see a pattern of growth that is very similar to fresh eggs/embryos and they can be frozen again. The pregnancy rate of the thawed vitrified embryos seems to be better than embryos frozen on day two or three as was previously the practice.

Fertility Solutions Sunshine Coast and Bundaberg 1300 FERTILITY (337 845) www.fssc.com.au

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bad habits with Dr Simone Ricketts Do you have any ongoing habits that may be putting your new smile in danger? Consider that bad habits resulted in ruining your smile in the first instance, and they may sabotage your fabulous new smile as well, unless you manage them.

Destructive, long-term habits can include: biting your fingernails, chewing pens, smoking, chewing ice cubes, sucking your fingers or thumb (if you are more than six years of age), vomiting after eating, taking methamphetamine drugs, cracking shells of nuts with your teeth, opening drink bottles with your teeth, clenching or grinding your teeth (bruxism), habitually biting your lips or cheek, holding sewing pins between your teeth, chewing on the arm of your sunglasses, and / or drinking excessive cups of tea or coffee.

Smoking will definitely stain your new restorations, as will excessive tea and coffee consumption.

Grinding or clenching your teeth often occurs at night when you are asleep. However, it can also

occur during the daytime, especially when you are concentrating, for example when you are driving or using the computer.

Ask your dentist about the benefits of a specialised, custom-made bite splint to protect your new smile from the destructive forces of bruxism, which can easily crack fillings and teeth.

Remember that restorations (fillings) have a limited life and will need routine maintenance, depending on what pressure you put them under (e.g. grinding, clenching, a high-sugar diet, not flossing, dehydration (a lack of water), trauma and sporting injuries). It’s a tough world out there for our poor, old mouth.

Ask your dentist to check for any signs of severe wear on your fillings or natural teeth – it is best to look out for this at every check-up. Prevention is always a good option. It takes 21 days to change a habit and by taking the chance you will be giving your new smile every chance of a long and healthy life.

A beautiful, healthy smile can light up a room, and if you are embarrassed about some aspect of your teeth, it can affect your self confidence. If you’ve considered having work done to improve your smile, there are many forms of treatment available, including smile makeovers, tooth whitening, gum care, dental implants, dentures, porcelain veneers, crowns and bridges and occlusal splints for bruxism.

Chat to your favourite dentist about a customised prevention plan to beat bad habits forever!

Smile by Design 5443 2888 www.smilebydesign.net.au

BEFORE

AFTER

SPECIAL TRIAL OFFER

Three sessions for only $198* *Limit one per person

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therapeutic paraffin wax with Tyson Franklin Podiatrists, rehabilitation specialists and medical professionals have endorsed the use of paraffin wax for its therapeutic properties for many years, and have long known that paraffin therapy is a viable way to speed healing and an ideal way to soothe muscle and joint pain.

Paraffin wax is a natural product and has been laboratory tested to be hygienically safe to use.

It is colourless, tasteless and odourless. The heat produced by the application of paraffin wax increases the blood supply to the area being treated and traps moisture from underlying layers of the skin, resulting in rejuvenated and nourished skin.

This type of paraffin therapy reduces pain and stiffness around joints by removing excess fluid from surrounding tissue while providing lubrication.

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Within a podiatry clinic, paraffin wax footbaths allow patients to receive therapeutic heat treatment by dipping their foot into a pool of heated, medical-grade paraffin wax. The process involves dipping the foot into the paraffin wax three times, then placing the feet into a plastic sleeve. The feet are then wrapped in towelling to retain the heat and allowed to sit for about 20 minutes.

This penetrating heat is optimal for people suffering from: •• Arthritis •• Bursitis and bunion pain •• Muscle spasms and soreness •• Chronic joint pain •• Joint stiffness

Therapeutic paraffin wax also aids in the reduction of skin dryness by providing deep moisturising, leaving the skin looking and feeling great, which is perfect for people with cracked heels and other dry skin disorders.

If you’re pain-free and have no dry skin concerns, your feet will still feel better after a therapeutic wax footbath. However, it is not suitable for people with diabetes or other circulatory-type problems.

If in doubt, you should discuss your concerns with your podiatrist prior to treatment.

Proarch Podiatry 1300 776 272 www.proarch.com.au

•• Ankle soreness and tendonitis.

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christmas feature

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christmas feature

hennock 54

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shoebox xmas sale profilemag.com.au

Festive Events are Better when Shared Christmas and New Year is always a very special time at Sheraton Noosa Resort & Spa and this year will be no exception.

Whether you enjoy breakfast or dinner in Cato’s Restaurant or opt for the magic of our superbly themed Ballroom feast, Christmas Day at Sheraton Noosa is sensational.

With exciting New Year’s Eve events from the river to Hastings Street, including our popular family celebration in the Ballroom, Sheraton Noosa Resort & Spa will truly be ‘the place to be’.

Relax, keep cool, enjoy our magnificent festive season events and we’ll do the rest!

Avoid disappointment and book early!

Contact the resort on 5449 4888 for bookings and further information.

SNR1382

Noosaville - 230 Gympie Tce 5447 1755 Caloundra - 82A Bulcock St 5492 7185

www.getsetfootwear.com.au october 2011

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on the table

with ‘Fast’ Ed Halmagyi Better Homes & Gardens chef, and ambassador for the 50th anniversary of the mushroom growing industry in Australia

the magic of

mushrooms

E Barbecued flat mushrooms with miso and wasabi-avocado mayonnaise

Barbecued Flat Mushrooms with Miso and Wasabi-Avocado Mayonnaise

(Serves 4, or 8 as an entrée) ingredients

method

•• 2 tablespoons white miso paste*

1. To make the dressing, whisk miso paste and lemon juice together and set aside.

•• ¼ cup lemon juice •• 1 ripe avocado, peeled and deseeded •• 2 tablespoons wasabi paste •• ¼ cup Japanese mayonnaise •• 8 flat mushrooms, stems removed •• 2 tbs peanut oil •• Salt and pepper •• 2 cups mixed Asian herbs or micro salad greens •• 1 small beetroot, julienned

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2. Puree avocado, wasabi and mayonnaise in a blender.

Set aside.

3. Preheat a greased barbecue grill on high heat. Toss mushrooms in peanut oil and season with salt and pepper.

4. Arrange mushrooms stem-side down on barbecue.

Barbecue for three minutes. Turn mushrooms and spoon over dressing. Barbecue for three to four minutes, until the sauce is hot and mushrooms are tender.

5. Place salad greens on serving plates, top with avocado puree, mushrooms and sprinkle with beetroot then serve. *Miso paste is a fermented soybean mixture used for soups and stews. It can be found in most supermarkets and all Asian grocery stores.

ven after many years as a TV chef and food writer, I still have a simple philosophy when it comes to food; when you do less, the ingredients do more. And this is why I love the versatility of mushrooms. Not only are mushrooms incredibly flavoursome, especially when used as the key ingredient, but the health benefits are endless. Mushrooms are low in fat, kilojoules and carbs, but are big on flavour and essential to a healthy diet. They have that mysterious fifth quality ‘umami’, a rich, deep savoury flavour. This makes mushrooms popular with vegetarians as well as meat eaters.

This year we are celebrating the 50th anniversary of the mushroom growing industry in Australia – we have even released an iPhone app to find restaurants and cafes doing exceptional things with mushrooms, just like Berardo’s Bistro on the Beach in Noosa Heads where chef Ryan Fitzpatrick serves up delicious roasted mushrooms, thyme and confit garlic with poached eggs for breakfast.

But if you’re hankering for a hit of home-cooked mushroom goodness, try barbecued flat mushrooms with miso and wasabi-avocado mayonnaise. It’s perfect as an entrée or as a meal in itself.

To learn more about sourcing, selecting, cooking and presenting mushrooms, join the Mushroom Lovers’ Club at www.mushroomloversclub.com.au.

Enjoy!

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COAST CARNIVALE Event PROUDLY BROUGHT TO YOU BY Enlightened Goddesses Business Women’s Network and 4th Floor Restaurant

Friday 28th October 2011 4th Floor Restaurant Mooloolaba 6pm - 11pm Support the Sunshine Coast’s Cindy Mackenzie Breast Cancer Foundation and join us for the inaugural

Pinktober ® Coast Carnivale Fundraiser Event

6 pm - 7 pm: 7 pm - 11 pm: Cost: Dress: RSVP:

Welcome to the Carnivale Drink, canapes and entertainment on arrival.

Two course dinner, fun trivia, silent auction, live music and dancing. $90 per ticket or $870 table of 10 Cocktail - All welcome 21st October 2011

Book online at: http://pinktobercoastcarnivale.eventbrite.com/ Proudly Sponsored by: intuitive branding for your words and design

october 2011

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on the table

food fashion

This is the place where we look at what’s cool, what’s stylish, and what’s healthy in the food world.

go an aussie mango!

hot august night

Australian mangoes are perfect for eating as a snack on their own or as part of a delicious meal. They are high in energy, low in fat, low GI and are a great source of calcium and vitamins. When choosing your mangoes, use your nose! A ripe, fresh mango should have a fragrant, tropical fruity aroma; it will also give slightly to the touch. To get the best taste out of your mangoes, don’t refrigerate them until they are ripe and never store them in plastic bags – they need air. www.mangoes.net.au.

sample spring at see See Restaurant’s new head chef, Jonathan Godfrey, has brought enthusiasm, innovative skills and gastronomic expertise to the waterfront venue. His culinary skills have most recently been enjoyed by guests at Montego’s on the Bay and The Naked Turtle. Jon’s new spring menu features fresh, local produce with highlights such as five spice Mooloolaba Prawns, confit of duck, Kingaroy eye fillet and Moreton Bay Bugs, all cooked to perfection.

Phone 5444 5044.

keep cool for a cause Fridge-to-go lunch bags will keep your lunch cool for up to eight hours, also chilling room temperature items in just one hour. It’s October – the perfect time to invest in a hot pink lunch bag, available in small (RRP $27.95) and medium (RRP $32.95).

For local stockists visit www.fridge-to-go.net.au/stockists.

win a gourmet mushroom experience



Goshaw k

Un

ive

rsi

ty 

Only 2mins drive from Uni!!

Open 7 Days Lunch & Dinner 8am - Late 58

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T

he Purple Palate wine group turned up the heat on a coolish August night with its annual wine tasting event held at the Mooloolaba Surf Club. I applaud them for their ability to provide 76 wines, all of great quality, seven beers from MOA (kiwi brewers) and stunning low prices. They are an independent group and have expanded from their early days of a Barossa focus to an array of quality ‘ANZAC’ wines.

Pedigree was exemplified by the presence of iconic wineries such as Henscke and Kaesler, who were happy to show some of their high end wines such as Henscke Mt Edelstone Shiraz ‘08 and The Bogan shiraz ‘08. Massena, a great Barossa winery, has explored the obscure varieties of Saperavi (from Georgia) and Tannat (from Basque) and I believe these red varieties suit our developing Aussie palate as we become more aware of the balance of fruit structure and interesting spicy notes.

Trevor Harch, part owner of Purple Palate, has developed his Brocenchack range from his own vineyards. All exceptionally made by Sean Kalleske, the range includes riesling, rose and shiraz. Eperosa Totality Mataro, shiraz ‘09, shone as a well made, complex wine with a spicy, herbal nose and a generous mouth feel with balanced structure. Goaty Hill pinot noir ‘09 is an exceptional Tasmanian wine with cherry / forest f loor notes and a lingering satisfying palate. Overall, a great night and the local owners need our support as they support the boutique growers that make the world of wine more palatable.

Bude rim

Jorl Ct

Strin

gyba r

k Rd

Profile magazine is offering one winner a dinner or lunch for two at Berardo’s Bistro on the Beach, Noosa, to the value of $100 – to sample some of the restaurant’s delicious mushroom creations. Eight runners-up will receive a copy of Mushrooms The Great All Rounder

by Janelle Bloom, valued at $24.95 each.

with Dr Plonk www.drplonk.com.au

0411-877-335 www.ii-naa.com

Drink Voucher One free drink with every purchase over $10 when you mention Profile Magazine!

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• • • • •

Tuesday 1st November 11am

•

october 2011

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travelfile

left my heart in honkers

racing at happy valley

food from bo innovation

ll words alli grant

Hong Kong – a fabulous city where the old is blended with the new. With so much to do and see, how can you experience the best Honkers has to offer in just four short days? This was the challenge Alli Grant and her husband recently faced on their first visit to the oh-so-cosmopolitan city.

F

our days in Hong Kong. Four. Short. Days. What to do? Where to go?

And how the heck do two first-timers cram a city as fabulous as Honkers into just 96 teeny weeny hours? We decided not to write off the tourist must-sees. Instead, we embraced them.

First step, accommodation, and we elected to go a little eclectic on the accommodation front, choosing JIA Hotel, a boutique offering on Hong Kong Island designed by French architect Philippe Starck. If grand foyers and impressive chandeliers are your thing, JIA isn’t for you.

But it was for us – with an edgy, hip feel, JIA was just the right fit for our escape to Hong Kong. The service was friendly, the location was ideal and the room was perfect for our stay, with a kitchen corner, day bed, dining area, marble bathroom and separate bedroom.

We ate things that look sweet but were savoury, things that looked like an animal that were a vegetable, and things that we didn’t even know could be eaten.’

JIA is a good metaphor for Hong Kong, a city with the amazing ability to combine state-of-the-art, shiny and new with old school traditions.

Hong Kong is a great base for day trips to this part of China. My husband and I had four kid-free days to enjoy. First stop on day one was a business trip to Guangzhou in China. We took the train – in less than two hours we arrived at our destination for a day of meetings.

Time for fun! Our number one ‘must-see’ was Happy Valley Race Course.

My husband and I love a day at the races; fascinators, flashy frocks, sunshine and marquees. There wasn’t a feather or frock in sight, but wow, what an experience. It felt like a Friday night at a pub – cool music, a tent city of global beer brands and happy people chatting (and drinking) the night away.

Day two … shopping … and loads of it. It’s an overused cliché, but you really are spoiled for choice in the shopping department in Hong Kong.

If you’re looking for fabulous, designer brands, you’re never too far away from a shopping centre happy to oblige. I was reacquainted with an old friend, Zara, and made a new buddy, Staccato (shoe heaven), in Times Square, but 60

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this was the tip of the iceberg. Check out WTC, Peak Galleria and City Plaza on Hong Kong Island, and China Hong Kong City and Sogo Hong Kong on Kowloon. If markets are your thing, head to the Temple Street Night Market or the Ladies Market (both on Kowloon).

Goodies in hand after our night jaunt to the Ladies Market, it was off for a drink on the top floor of the world-renowned Peninsular Hotel. Devine!

Next, it was time to experience the Symphony of Lights, a spectacular multi-media show of lights using the high rise buildings around Victoria Harbour as a canvas. About 40 buildings participate in the show, which features laser beams and searchlights all dancing a merry little dance around the harbour – a reflection of the diversity and spirit that is Hong Kong.

Day three – a little bit more ‘business’ followed by more shopping and preparation for what was to be a night my husband and I will never forget.

While we definitely indulged in some fine local cuisine, we decided to treat ourselves to a night of indulgence at critically-acclaimed restaurant Bo Innovation in Wan Chai. As guests of owner and head chef Alvin Leong Junior, also known as the Demon Chef, we were wined and dined to a level never experienced by this food-loving couple.

We ate things that look sweet but were savoury, things that looked like an animal that were a vegetable, and things we didn’t even know could be eaten. We enjoyed the chef’s menu of 16 courses, each matched with the most amazing wine. Out of this world!

All too soon it was day four. We headed to the city’s most popular tourist destination, The Peak, 396 metres above sea level. Now that is a tram ride, a tram ride in a 120-year-old tram. At times we felt almost vertical – the track is so steep that the buildings we passed look like they were leaning on one heck of an angle.

But when you get to the top – what a view. We could have spent hours gazing out over Hong Kong. The Peak Sky Terrace stands at 428 metres above sea level. We decided to marvel at the view through the window of a Chinese restaurant, with a glass of bubbles in one hand and a morsel of dim sum in the other.

Four days; time to head back to reality. It may have been a short and sweet love affair, but it certainly was love. I left my heart in Honkers and I’ll be back to collect it very soon.

FIND OUT MORE …

JIA Hotel – www.jiahongkong.com Happy Valley Race Course – www.happyvalleyracecourse.com Symphony of Lights (Hong Kong Tourism) – www.discoverhongkong.com Bo Innovation – www.boinnovation.com (Alli was a guest of JIA Hotel and Bo Innovation on her trip to Hong Kong.)

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abode sun daze The Basil Bangs, Mi Casa Su Casa Sun Umbrella is perfect for those long, balmy days in the sun, RRP $239. Available through Eco Outdoor, Fortitude Valley. Phone 3252 9333

deck bling Canasta outdoor furniture

by Patricia Urquiola.

Contemporary, woven Canasta Outdoor Collection by designer Patricia Urquiola for B & B Italia. Available from Space Furniture in Brisbane, phone 3253 6000

styling-up The stylish Up Collection is the latest summer outdoor range from Rausch Australia. Contact Rausch Australia, Minyama, phone 5477 5561

bright spark

inside or out

Brighten up a small outdoor space with the Alfie Outdoor Setting from Freedom Furniture in Maroochydore. Phone 5479 1444. Alfie chair in Raspberry $99, Alfie table in Raspberry $179

Replica Viento Chair is made from polypropylene and is suitable for indoor or outdoor use, RRP $79. Visit www.clickonfurniture.com.au

mad about harry Dress your outdoor space in fabulous outdoor fabrics

by Harry Harry European Fabrics. Contact Harry Harry in Noosa Heads on 5447 4619

myroom outdoor Bring the fresh, vibrant look of summer into your outdoor living space with this season’s hottest decorating trends.

outdoor shower This open air shower is available from Freedom Furniture, Maroochydore, RRP $399. Phone 5479 1444

with Belle Hemming Interior Designer www.spaceplanners.com.au

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nest rest

light up my life

Nestrest by Domo is an over-sized bird’s nest offering you a secluded suspended sanctuary. It is the perfect place for relaxation, meditation and open-air conversation. Contact Domo Collections, brisbane, Phone 3831 3088

This beautiful beehive lantern will change the dynamics of any room with its honeycomb pattern.

Available for $159 from Domayne in brisbane, phone 3620 6600

profilemag.com.au

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scbwn feature

The Sunshine Coast Business Women’s Network (SCBWN) is a dynamic force on the Coast. Boasting more than over 400 members and a plethora of knowledge, the network provides inspiration and connections for women in business. As an advocate of women in business, profile magazine is proud to highlight some of the talented SCBWN members in our quarterly feature.

Enjoy meeting the members! For more information on the network and how you can join, head to www.scbwn.org.au.

EXHALE AUSTRALIA

AINSLIE BRODIE and kylie brown Exhale Australia is an online active wear store that stocks high profile brands from the US. The company was launched in June by codirectors Kylie Brown and Ainslie Brodie who both returned to Australia last year with their families after a long stint overseas.

Kylie and Ainslie were searching for high quality, versatile and stylish active wear so started sourcing brands that were both new to Australia and ticked the boxes in terms of practicality, style, versatility, price, quality, and, of course, comfort.

Brands featured in the range include Prana, Our Love Yoga, Royal Plush, So Low and Omgirl.

Exhale’s vision is to provide customers with a range of active wear that easily transitions into leisure wear so you feel confident, stylish and ready to tackle anything life throws at you.

To view the full range of Exhale clothing visit the store online or if you would prefer to get up close and personal you can also book a group viewing for you and your friends.

Phone 0488 099 651 www.exhaleaustralia.com

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PHOENIX MEMORIALS

SUE MCLEISH Families are becoming more involved in organising their loved one’s funeral and more thought is going into how they would like them to be remembered for generations, with families seeking beautiful creations that represent the life their loved one lived.

Phoenix Memorials has taken this one step further, producing diamonds from human and pet ashes and hair.

Not everyone can afford a diamond, this is why Phoenix also creates other stunning pieces not normally seen in the memorial industry – lead crystal wind chimes, heart shaped orbs and unique sterling silver jewellery.

Their latest product is designed to help teenagers grieve for the loss of a friend. The R.I.P. bands are made of silicon and have a full colour image and inscription printed on the band.

They are delivered in time for the families to present at the service. Individual colours, images and inscriptions are all part of the service Phoenix Memorials provides to families.

Phone 0407 276 248 www.phoenixmemorials.com.au

Pikki Street Corporate Centre

anna oliver Anna Oliver, owner of Pikki Street serviced offices says, “A serviced office is an office that can be rented on a casual or monthly basis and includes a receptionist, furniture, electricity and other extras. Once I describe our services, people understand and are quite surprised that this service has been available in the area for seven years.

“Research shows us that a high majority of Australians, especially Sunshine Coast residents, work from home,” Anna explains.

“Our virtual telephone answering service takes the home business to the next step. Our clients can divert their mobiles or home numbers to a dedicated line at Pikki Street Corporate Centre when they are in a meeting or simply doing paperwork. We can answer their phone in their company name. We can make appointments for them, do quotes, typing, collect their mail and they can even meet their clients in one of our meeting rooms.

“This service offers clients a professional presence for their business for the cost of a couple of coffees per day.”

Phone 5452 9800 www.pikkistreet.com

profilemag.com.au

scbwn feature STEPS ahead

Koko Homewares

CARMEL CROUCH Sunshine Coast women can breath a sigh of relief … Steps Ahead is coming to make your lives just that little bit easier with its latest venture, the Steps Sunshine Coast Laundry Service. The laundry, which has been successfully operating on the Coast for more than 17 years, will provide commercial laundry services to local businesses as well as personal washing and ironing and an optional pick-up and delivery service.

Managing director Carmel Crouch expects the latest addition to the Steps Ahead portfolio to be a huge success exclaiming, “Even our staff are asking when we were opening and if they can go first!”

Social venture champions Steps Ahead recently took ownership of the commercial laundry in Kunda Park in order to provide a place for meaningful employment opportunities for Sunshine Coast residents living with a disability.

Carmel explains, “Though we know the laundry will be a great success, our success will be measured by our social outcomes. Ultimately, we want to help people with disabilities gain independence. It’s what we’re about.”

Phone 5445 6566 www.stepsgroup.com.au

Toni Reedman Koko Homewares was established in Mooloolaba by owner Toni Reedman in December 2002. Now located in Buderim, with a second larger boutique in Emporium, Brisbane, the Koko philosophy of stylish, specialty retail continues.

Toni travels both domestically and internationally several times a year to source a unique mix of products. The carefully chosen range of homeware, giftware and fashion accessories is fused with both recognisable brands and unique pieces.

The Koko team is committed to providing a contemporary range, creative mechanising and friendly service. Though based locally, the small team thinks big, with a design aesthetic referenced globally but focused on the Queensland lifestyle.

With a clear vision of the Koko brand and customer base, Toni aims to expand Koko Homewares into the exciting world of e-tail in the near future.

Michele Dougherty Michele has been involved in networking organisations for most of her working life.

She believes in the power of the support of like-minded persons (women in particular) so joined the Sunshine Coast Business Women’s Network as soon as she arrived on the Coast from Mackay.

With Chelsea Hunter leaving the network, the role of executive officer was divided into two roles – membership coordinator and events and sponsorship coordinator. Michele is excited to have been given the role of membership and administration coordinator for the network and she looks forward to meeting and working with the network’s many inspiring members.

With skills and experience from a varied working life, Michele has worked in hospitality, the police service, the legal industry, local government and golf club management. Her strengths lie in systems, processes and quality assurance.

The Koko team looks forward to welcoming new and existing customers soon. Visit the store online and register for their newsletter for all the latest Koko news.

Michele will work alongside Kerry Barlow, events and sponsorship coordinator, to run amazing events for the women of the Sunshine Coast, including the golf day on 7 October and leadership development program, commencing in October.

Phone 5326 1008 www.kokohomewares.com.au

Phone 0412 525 854 www.scbwn.org.au

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STEPS GROUP ENABLED profilemagazine

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business

business debt dilemmas? with Linda Ireland Did you know there is a way to potentially reduce your overall monthly debt repayments, make repayments more manageable to free-up cash flow for other necessities?

Tempting as they may be, using credit cards, vehicle loans and other asset loans are generally high interest debts. If your business has accumulated several debts at interest rates of 15 to 20 per cent, you may want to look at combining all the loans into one manageable business loan with a lower interest rate. It’s not uncommon for businesses to accrue debt from multiple sources such as business loan top-ups, car or other asset finance and credit cards connected to the business.

What is troublesome is when the spending outweighs the earnings and debt management becomes an overwhelming part of the business.

Embarking on a debt consolidation plan may be the answer, but there are several issues to consider before refinancing all your debts into the one business loan. Keep in mind that by doing so you will increase the loan term and possibly the interest owed over the long term. To help mitigate

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this and pay off all your debt sooner it is a good idea to always pay as much as possible above the minimum repayment required.

can fall into a trap of starting to use their credit cards and taking on other loans all over again, ending up in a worse situation.

Business owners should also consider the costs associated with refinancing. It may be more affordable to stick with one or more of your existing loans rather than pay additional application fees, loan stamp duty, mortgage insurance and registration, account, discharge and/or exit fees. It’s a good idea to thoroughly research all your loan options.

•• Relatively short-term loans (e.g. five years) are often spread over a longer term.

The main advantages of a debt consolidation loan are: •• You usually pay a lower interest rate than you would pay on other credit facilities.

•• It reduces monthly commitments with the convenience of making one repayment as opposed to several.

•• It allows consumers to keep track of their finances more efficiently.

The main disadvantages are: •• You must be financially disciplined – borrowers

Other points to take into consideration: •• Applicants must have adequate home and / or business equity to service the loan.

•• The amount of equity available will determine how many debts can be incorporated into the loan.

•• The variation and tightening of lenders’ credit assessment criteria.

If you’re self-employed it’s always a good idea to access your business lending just as you would your home loan. There might be a better option out there for you which could save you money and ease your cash flow.

Mortgage Choice 5476 9333 linda.ireland@mortgagechoice.com.au

profilemag.com.au

business

magellan program – how it works with Leisa Toomey Last month I discussed family violence and the best practice principles that have been developed to protect both the children and parents who are victims of family violence and abuse. Best Practice Principles recognise that where there are allegations of sexual or serious physical abuse of children that the Magellan case management system be followed.

or territory welfare authority early in the trial process •• Close liaison on case management between external information providers and a small team of judges, registrars and family consultants.

Be blown away by these savings! HALF The Family Court of Australia introduced the Magellan Program, which was “developed to deal with family court cases involving serious allegations of physical and sexual child abuse”.

To ensure action is taken quickly to protect those who are often the most vulnerable in our society, the family court introduced a fast-track program.

The program includes, but is not limited to:

To ensure family court cases involving serious allegations of child abuse are handled as quickly as possible, and if a Notice of Child Abuse and Family Violence is included in the application to the court, the matter goes straight to the court’s Magellan Program.

The aim of the program is to protect the victims and the court recognises that time is of the essence in these matters. As such it is preferred that the team handling the case remains the same throughout the whole process, with a further aim of completing the case within six to 12 months.

PRICE

•• Rigorous judicial management including imposing strict time frames

•• The appointment of an independent children’s MO NTHLY ACWhen lawyer CESSa case has been referred to the Magellan

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the child until the matter goes to trial and the child will have an independent children’s lawyer appointed for them. Other actions may include obtaining a detailed family report and psychiatric assessment and ordering a subpoena and/or requesting a report from the child protection agency as to whether they have previously investigated the allegations.

The introduction of the Magellan Program was a significant change for the Family Court of Australia and has resulted in cases going through the court system faster and fewer cases going all the way through to judgment. So while early indications are that the introduction of this program has resulted in significant, positive change for children who have suffered severe abuse, there is still more work to be done.

Schultz Toomey O’Brien Lawyers 5413 8900 www.stolaw.com.au

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business

how do kids learn about money? with Laurie Clarke This is a question vexing many parents these days and something that concerns me frequently.

Not only as a parent, but as a banker who sees the results of this ignorance on a regular basis.

There is an answer, but it takes time and effort on the part of all of us involved – the family, the school and the finance sector.

are paid by direct debit, BPay or internet and cash magically appears from a “hole in the wall”.

The old days were a drudge but served as life lessons – where pay came in a packet and was divided up into envelopes for each bill, cash was doled out frugally and when it ran out, there was no bankcard to call upon.

It is an unfortunate consequence of my work that I see quite a number of young people for consolidation loans to clean up a range of lifestyle debts. And those eagerly hoping for their first home loan only to be demoralised when they don’t have enough deposit or their personal loans and credit card commitments mean their debt servicing capacity is too tight. Even worse, young people already burdened with a credit default for something like an unpaid mobile phone bill.

It wasn’t a magic wand for financial literacy and responsibility. Peer group pressure, advertising and impulse purchases still claimed many of us at some point but the lessons were clear – don’t spend more than you earn, put something away for a rainy day and don’t rely on luck.

Many young people don’t realise how important an asset their clean credit history is. And to some extent, who can blame them? We live in a society where wages are direct credited, bills

Addressing this problem is a whole-of-society issue. It starts with parents, who should talk about money as a part of life. The best examples I have seen are where parents physically recreate a mini-cash society for their children where the kids receive a certain amount of pocket money and then choices are made about spending and saving.

Schools should run financial literacy programs as part of their curriculum. There are many financial literacy programs available and a good example is the Bank of Queensland’s ‘Operation Financial Literacy’ – a financial teaching resource for secondary school teachers. It is offered free of charge to all secondary schools in Australia.

The program includes 10 modules covering topics such as saving, budgeting, credit, financial planning and mobile phone use.

If our kids are our most important asset, then equipping them for one of life’s major challenges – money management – is a task that deserves our attention.

BoQ Maroochydore 5443 2711 laurie.clarke@boq.com.au

This article is for general information purposes only and is not intended as financial or professional advice. The views expressed in this article are solely the views of the author. Bank of Queensland Limited ABN 32 009 656 740 does not endorse, and has not authorised any particular statements in this article. This article has been prepared by, and is the responsibility of the author.

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business

where is the work needed? with Melanie Jacobson So many business owners fall into the trap of working (very hard, of course) in their business, but neglecting to allocate the same amount of energy to working on their business.

Don’t know where to start? First thing’s first: you need to set aside specific times to work on your business, and stick to them. To ensure we’re achieving our business objectives, we regularly set aside time at PJT to work on our business.

And, of course, you can’t fix what you don’t know is broken. You need to be on top of your figures so you know what’s working well and what isn’t. We monitor our performance in the following ways:

Daily cash flow review We can see the effect of our cash flow over each day in the next month. This ensures we focus on collecting our debts and paying our bills when they fall due.

Yearly cash flow review This allows us to predict and monitor our cash flow on a monthly basis for a 12-month period. We can allow for large expenses, capital investment and seasonal adjustments.

Monthly and periodic reports We review our profit and loss statement and balance sheet on a monthly and periodical basis.

We also compare our results to budget. This

enables us to know how profitable our business is and if we are progressing in line with the business plan.

KPI reporting We monitor a variety of KPIs on a weekly, monthly and annual basis. These include revenue targets, productivity and conversion rates.

We also have a business coach to ensure we stay focused. This coach objectively looks at our business and guides us in the right direction.

PJT Accountants & Business Advisors 5413 9300 www.pjtaccountants.com.au

right move

don’t call every home loan lender in town Just call us. Because we can talk you through the hundreds of home loans available to us from our wide panel of lenders, and help you choose which ones suit your needs. And there is no charge for our home loan service. So save yourself time and trouble and call Linda Ireland today.

hang UP

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business

the rise of the ultrabooks with Miriam Torres With major industry players leveraging their product lines into the world of Tablets and Netbooks, an evolution of the portable computing segment is set to explode into the industry.

Coined the ‘Ultrabook’, this new series of ultra portable, super thin and exceptionally lightweight laptops are pegged to have not only an excellent battery life and mainstream comparable performance but also to be blessed with tablet-like features such as ‘instant-on’ functionality. Announced this year, it’s estimated that by the end of next year, 40 per cent of the consumer laptop market will be comprised of Ultrabooks.

Up until now, portable devices have had to sacrifice performance, features or pricing. Not

the Ultrabook. In the first phase of devices, delivering in quarter four 2011, not only are the units less than 20mm thick and weigh less than 1.4 kilograms, but they are blessed with long battery life. Keeping you running for more than five to eight hours is no easy task, helped along with solid state drives and modern low power, central processing units.

Netbook performance? Definitely not. These Ultrabooks pack a real punch delivering PCI Express 3.0, i5 / i7 processors and Intel HD graphics. The only thing you may miss is no inclusion of an optical drive, so you will be relying on your wireless, Ethernet or USB stick and hard drive for transporting media. Don’t worry about copy times, Ultrabooks are pegged to utilise the new USB3 and Thunderbolt 3 standards.

For green users, the future gets even more exciting. Within the second phase of 2012, it’s believed that refinements such as 22nm manufacturing will bring a 20 to 30 per cent increase of performance compared to current technology with a further drop in voltage.

Within two years in the 2013 development phase, Intel plans to release new Haswell mobile processors, bringing the power consumption further, to half of that of the 2011 models.

It all seems to good to be true, but they have one more ace up their sleeve.

Secure Access Pty Ltd 5443 7766 miriam@secureaccess.com.au

NoosaCare Inc.

NoosaCare Inc Carramar • Kabara

Aged Care incorporating Carramar, Tewantin and Kabara, Cooroy

Care Quality & Service to our Resident Community

• Ageing in Place • Permanent and Respite Accommodation • Extra Services Available

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Carramar, Tewantin

186 Cooroy Noosa Rd, Tewantin Qld 4565 Ph. (07) 5449 8799 Fax. (07) 5449 0195 Email. carramar6@bigpond.com.au

Kabara, Cooroy

20 Topaz St, Cooroy Qld 4563 Ph. (07) 5447 7355 Fax. (07)5442 5199 Email. kabarahostel@bigpond.com.au

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PACIFIC MOTOR GROUP PROMOTION

NAB BUSINESS PROMOTION

getting to know your customer with Jamie Ager jamie.ager@nab.com.au, phone 5455 9921 Small business owners often focus on the day-to-day running of the company but neglect the most important component of a successful business – the customer.

introducing the evoque

Without customers we have no business, so understanding what drives customers in your market to choose one product or service over another is vital to prospering and planning for the future.

Businesses must ‘get intimate’ with their customers to understand their needs, preferences and how best to communicate with them.

The new Range Rover Evoque, coming soon to Pacific Land Rover Maroochydore, has won the Best Compact SUV title as well as overall Car of the Year prize from Britain’s biggest-selling motoring magazine.

Thorough business planning should be the first step business owners should take. Jamie Ager, Small and Emerging Business banker at NAB says a thorough review process should be established for continuous monitoring and to make the necessary adjustments needed to meet new challenges.

Then new vehicle has also been lauded for its mould-breaking styling and driving dynamics, as well as for its pricing. The vehicle has been declared Car of the Year in the Auto Express New Car Awards and the Evoque was also named Best Compact SUV by Britain’s biggest-selling motoring magazine.

Importantly, small business owners need to keep close to the buying patterns of their clients by conducting a regular and thorough sales analysis to identify products and services in demand and those where demand may be dropping off.

Citing the Evoque’s ‘mould breaking’ looks and driving dynamics as key factors in its success, the magazine also praised its keen pricing: “The Evoque puts the hugely desirable Range Rover brand within the reach of compact executive car buyers for the very first time,” said Auto Express Acting Editor Graham Hope. “The fact it looks and drives the way it does serves only to underline its premium appeal.

“The winner of the Auto Express Car of the Year prize really needs to break the mould – and the Range Rover Evoque does exactly that.

You have only to look at its concept car styling to see why the British firm already has a bulging order book for the new baby of its range.

Its appeal goes far beyond its distinctive styling.”

With a choice of three engines, two body styles, three design themes and a wide range of options and accessories, the new Range Rover Evoque offers customers significant choice across a range of price points. The entry level eD4 Pure 5-Door Range Rover Evoque starts at $49,995 and the top of the range Si4 6 Speed automatic Prestige coupé is available for $77,395. Offered in both 5-door and Coupé forms, the Evoque goes on-sale in Australia in November. More than 18,000 advance orders have been received by Land Rover globally.

I trust this gives you some assistance in trying to ‘beat the bowser’. If we do see the introduction of a carbon tax in Australia, these decisions may become more commonplace. Should you have any queries in relation to your motoring needs, do not hesitate to contact us at communications@pacificmotorgroup.com.au.

Currimundi l Maroochydore l Noosa www.PacificMotorGroup.com.au

Market research is essential for every business, regardless of size.

It can be as in-depth and analytical as you can afford, from primary research undertaken by a research company or academic, to secondary research using pre-existing information on the internet, in-market reports or the Australian Bureau of Statistics.

The two main areas your research needs to focus on are your market and your customers. “It is important to know how the size of your market is changing, what your competitors are doing, what trends are emerging and what opportunities exist to improve or diversify your product or service offering,” Jamie said.

Defining who makes up your current or potential market is just the starting point on the path to understanding your customer. You also need to create a picture of how your customers think, operate and live their lives. No business can be ‘all things to all people’.

Jamie says knowing who your customers are also determines how best to communicate with them about your product or service.

“Think about what your customers want to hear and what will set you apart in their minds. Then think about the best way to deliver this message. There is no one-size-fits-all approach, which is why knowing who you are talking to helps.”

Peter Vandenberg Kellie Kersnovske peter.vandenberg@nab.com.au kellie.m.kersnovske@nab.com.au phone 5456 8921 phone 5439 4821

1300 635 607 october 2011

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win

win secrets bling for breast cancer Secrets has teamed with Fashion Targets Breast Cancer (FTBC) to release a limited-edition collection to raise money and awareness for breast cancer research, with 25 per cent of proceeds donated to the National Breast Cancer Foundation.

Profile magazine and Secrets Noosa have one set of Real Beauty (set in black and white diamond simulants) to give away, comprising a ring ($250), earrings ($70) and pendant ($120).

win a fraser suites sydney escape

win baby bowl for busy mums

Fraser Suites Sydney is an award-winning, five-star serviced apartment hotel comprising 201 suites decorated in sleek luxury that exemplifies sophisticated Manhattan style. Located in central Sydney, its first-class facilities include an indoor lap pool, spa, sauna and state-of-the-art gymnasium (www.frasershospitality. com). Profile magazine and Fraser Suites Sydney have a two-night stay in a deluxe suite (with bubbles on arrival, free car parking and late check-out – airfares not included), valued at $1050 to give away to one lucky profile reader.

Written by 4 Ingredients’ Kim McCosker, Baby Bowl focuses on fast preparation and easy cooking – perfect for busy mums! Baby Bowl walks you through which foods to introduce when and the importance of nutrition through providing healthy, homemade baby food, covering topics such as allergies and reflux. Profile has 12 books to give away, valued at $15 each.

scan this with your smartphone to jump straight to our competition page

Spring into October with these super chic prizes! Head to the profile magazine website to enter and for terms & conditions.

win pretty in pink frames With Budget Eyewear’s collection of designer frames it’s easy to take your look from geek to chic, with a mere swap of a frame. Profile magazine and Budget Eyewear (www.budgeteyewear.com.au) are giving away three pairs of pink frames valued at $250 each.

win a family fun day Looking for something to do with the kids on the weekend? Enjoy a relaxing Sunday afternoon at the races with the family. The kids are taken care of with free child minding, activities and entry.

To celebrate Sunday Family Fun Day at the Sunshine Coast Turf Club, profile magazine has a family pass plus a gourmet picnic hamper (including sandwiches, dips, cheese platter, lollies for the kids and reserved tables and chairs). For more information head to www.sctc.com.au.

Designed by www.witchwords.com

CREATING CONSCIOUS CONNECTIONS IN BUSINESS Creating Profitable Partnerships - 12th October 2011

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Seats are limited! Book online TODAY at www.enlightenedgoddesses.com 72

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rsvp

sandy aslett

stunning catwalk models styled by gingers boutique

rosana natoli and kylie perkin (cmbcf)

allanah POWELL and alice GRIFFITHS (gingers)

ll photography sabra creative

genine howard (profile) and ZANE HAU (gary criCk)

spring fashion fiesta held at garry crick prestige, maroochydore. FAYE ROLPH models were styled by gingers boutique with an eva lily couture range unveiled. hair and makeup by kooshka, buderim. photography by sabra creative AND DRINKS SUPPLIED BY PURPLE PALATE. genine howard from profile magazine emceed along with megan meineke (sc grammar) and GORDON rosana natoli. All proceeds donated to cindy mackenzie breast cancer foundation.

MACDONALD (JASON ANDREW AUCTIONEERS)

DAWN CLAYTON and melanie HARRIS (eva lily) FAYE ROLPH model styled by with the eva lily couture range gingers boutique

the mercedes benz SLK is unveiled

daniella saville and josh gurnick (kooshka)

sabra creative

photography

10% of October sales donated to the Cindy Mackenzie Breast Cancer Foundation

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the last word

fiona simpson mp

ll photography alan hughes Fiona Simpson MP is the local state member for Maroochydore and the shadow minister for Community Services, Housing and Women. She is also one very proud Sunshine Coaster, having grown up here as a child, as well as being a passionate songstress to boot. Fiona even recorded her own album before entering Parliament.

I grew up in …

Yandina and went to the local primary school, barefoot. It was a great outdoors childhood.

“

Most people don’t know that I … recorded a music album before I went into Parliament, including some of my own songs.

“

Most people don’t know Fiona speaks conversational Japanese

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I start my day by … walking on the beach with sand between my toes. It clears the head and lifts the spirits. Just as the tide cleanses the beach, we need a fresh start each day.

When I am not working I am …

Singing with friends. It’s hard to find time to practise but I find small group work particularly satisfying.

I couldn’t live without … a purpose. I think you have to keep refreshing your vision for how you serve your community and the wider humanity.

There has never been a cynic who has changed the world for the better.

My greatest achievement is … helping change the Criminal Code to make it an offence to attack a pregnant woman and cause the death or injury of her unborn child.

My favourite restaurant is …

Generally a fresh juice bar anywhere near a beach where you can still buy coffee. Very balanced!

In five years I hope to be … bringing the change that Queensland needs to be the leading state again. I want our business community to be strong again and people able to enjoy the Queensland lifestyle without fear of not being able to afford it.

My favourite holiday spot is …

In the Snowy Mountains, horse riding.

What makes me laugh out loud is … when I accidentally use fly spray instead of hairspray.

Most people don’t know that I … recorded a music album before I went into Parliament, including some of my own songs.

The one person I would most like to meet … and interview is Margaret Thatcher. I’d love to learn how she overcame the obstacles to become such an extraordinary female leader.

My all time favourite movie is …

Shrek. Except when Princess Fiona turned into an ogre. I’m not that kind of girl.

My hidden talent is …

Speaking conversational Japanese. I’m rusty but it comes in handy in unlikely places. profilemag.com.au

october 2011

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