Profile 73 - Winter 2017 by Profile Magazine

PROFILE ISSUE 73

WINTER 2017

Snowy Owl The snowy owl hunts during the day, as well as in the dusk. Its flight is firm and protracted, although smooth and noiseless. It passes swiftly over its hunting ground, seizes its prey by instantaneously falling on it, and generally devours it on the spot. When the objects of its pursuit are on wing, such as ducks, grouse, or pigeons, it gains upon them by urging its speed, and strikes them somewhat in the manner of the Peregrine Falcon. From: The Birds of America, vol. 1 Author(s): Audubon, John James Publisher: New York, Philadelphia: J. B. Chevalier, J. J. Audubon, 1840 Image Source: The Smithsonian Libraries, http://library.si.edu/ https://openlibrary.org/books/OL6904996M/ The_birds_of_America

ISSUE 73 - WINTER 2017 4 FROM THE EDITOR 6 ART & FRAME 2017 8 BUSINESS AND SALES FOCUS 10 DESIGN AND TECHNICAL FOCUS 12 CONSERVATION FOCUS 14 DIGITAL IMAGING FOCUS 16 FRAMING DESIGN COMPETITION 18 EXHBITOR DIRECTORY 26 MASTERING THE TRADE 28 DESIGN THINKING 30 APPRENTICESHIP RELAUNCHED 32 HERITAGE AND PRESERVATION 34 AWARDS AND RECOGNITION 36 COLOUR AND DESIGN

Editor/Publisher: Frank Filippone Assistant Editor: Claire Rafferty PROFILE is an independent magazine with a focus on the art and framing industry and is published in Australia. It is also available online at www.profilemagazine.com.au All enquiries: PROFILE MAGAZINE PO Box 1150, Mornington Victoria 3931 Phone 03 5975 3677 Fax 03 5975 9203 editor@profilemagazine.com.au www.profilemagazine.com.au Presenters of The Framing Show www.theframingshow.com.au facebook.com/framingshow

REAL ART • REAL EDITIONS • REAL ARTISTS

The Genius of John Olsen For further information visit www.eastbourne-art-prints.com For all sales and enquiries about our limited editions, visit our website: www.eastbourneart.com or www.eastbourne-art-prints.com Contact Details: PO Box 179, Emerald, Victoria 3782 | Tel: +61 3 5968 2819 Fax: +61 3 5968 2662

from the editor

LEARN, ADAPT AND KEEP ON GOING It is now two years since we last convened for a picture framing trade show in Australia. The industry has seen a lot of changes in that time, although it would seem the rate of change may have slowed down. It is interesting to reflect that there are still quite a few people left in the industry who were here in the last decade of the last century–a time that now seems unrecognizable to us today. That was a time when you could buy moulding in quantities as small as 30 meters. There was no such thing as free corner samples, and certainly no such thing as free freight. In real terms, commodities such as foam core and glass and most of our supplies today are actually cheaper now than they were back then. And yet, it seems the industry was a lot more successful and more profitable. Of course, many of us were still in a fledgling stage of understanding conservation framing. We were gradually shifting from MDF to foam core as our preferred backing, and moving ‘up market’ to acid free mat boards. Most framers had not even heard of rag board or preservation practices. But over time educators, publications, and trade shows were able to improve our awareness of the best practices and techniques available. Gradually the standard of framing in Australia, along with the rest of the world, improved significantly. We learnt how to hinge our artwork rather than glue it down. We learnt to stretch our needle works rather than staple them to a board. We learnt to keep glass off valuable art work, and countless other basic preservation techniques and principles. We also learnt a lot about design and how best to present the artwork brought in for us to frame. We realised we needed to know more about the objects that were being placed in our care, and consider them far more carefully in our framing design choices. Slowly we also came to realise that a large part of our work was more closely aligned with the art and design world than the world of manufacturing or carpentry. We watched Australia’s love affair with renovating grow as reality TV filled our screens with endless home 4 PROFILE

‘make overs’. We came to accept that we might also need to be aware of things like ‘colour trends’, ‘period styles’, ‘themes’ and ‘interior design directions’. We lived through unprecedented ‘technological disruption’, the globalization of the economy, and experienced first hand the struggle for the ‘bricks and mortar’ store to remain a viable option. And yet, the fact that we were able to learn and adapt to changing times, meant we were able to survive while many other industries involved in ‘making things’ were not. Certainly, we are not as big an industry as we used to be. We almost certainly are not as profitable an industry as we used to be. But we still are in fact an industry. Which in many ways is quite an achievement in light of other industries that have fallen by the wayside in the last quarter century. And the only way we will continue to survive is if we keep on learning and adapting. In some part, that survival has been aided by of the efforts and dedication of the many industry groups, associations, educators, and suppliers that have put an enormous amount of work into promoting industry networks, training, and resources to help all of us out there to learn, adapt and keep on going. Industry events such as trade shows have also played an important part in that process. Everyone who has contributed to those shows over the years has made a difference to the industry’s chances of continuing. The exhibitors who support the show and make it sustainable have played an essential part. But of course exhibitors will only support the show if they believe enough framers will attend and benefit from its existence. And I’m pleased to say the response to this year’s show has been fantastic. So despite the hard times and challenges, there is still a lot of support and belief out there within the industry. And for that, we should all be grateful. Looking forward to seeing you all in Sydney! Frank Filippone

CANSON INFINITY INKJET PAPERS

EVERY PRINT A MASTERPIECE. A RANGE OF 17 DIGITAL FINE ART/PHOTOGRAPHIC PAPERS AND CANVAS Canson® Infinity is the brand name given to Digital Fine Art & Photo range crafted in the Canson® mill. Canson® Infinity offers you Museum Quality Fine Art & Photo Inkjet Papers and Canvas.

info@kayell.com.au

•

www.kayellaustralia.com.au • Ph: 1300 529 355

Sydney Showroom 30 Whiting Street Artarmon NSW 2064

Ph: 02 8423 7700

Melbourne Showroom 108 Johnston Street Collingwood Vic 3066

Ph: 03 8412 2800

ART AND FRAME 2017

royal randwick, sydney august 11-13, 2017

LEARN MORE - DO MORE

ART AND FRAME 2017 EXHIBITION - SEMINARS - WORKSHOPS Welcome to the special trade show edition of Profile Magazine. This year’s show will feature a wide range of exhibitors, education programs and events related to the world of Art and Framing–showcasing the latest materials, methods and technologies involved in the Creation, Preservation and Presentation of Art and Images today. With an extensive and innovative range of equipment, products and services, all the major suppliers to the industry are supporting the show and working harder than ever to make this a rewarding event for everyone. After a successful show was held at Randwick in 2015, exhibitors and visitors welcomed the idea that the show would return to the same venue in 2017. The size, location and facilities are more suited to our show’s needs and make the experience an enjoyable one for everyone involved. In this issue we hope you will find out more about the exciting things happening in the industry today. The industry is evolving and we believe there are many opportunities for you to position yourself to benefit. Connecting with the right people, services and products will be an essential part of your future success. Where do you see yourself in the future? What will you be doing and what will you need to know? How will you be part of the industry as it evolves? These are questions that we believe you will have a better chance of answering if you attend this event. 6 PROFILE

VISITOR INFORMATION The exhibition will be open from 10 am to 5 pm on Friday and Saturday, and 10 am to 4 pm on Sunday. The seminars will commence at 8.30 am, so please check the program and booking details if there are sessions you would like to attend. Entry to the show is free and you may re-enter and attend on multiple days. Members of the trade and related industries, as well as students, trainees, or those wanting to enter the industry, are welcome to attend the event.

THE VENUE Royal Randwick is a premier convention and exhibition facility in the heart of Sydney. Kensington Room, Grandstand Ground Level Royal Randwick Racecourse, Alison Road, Randwick, NSW Entry is via Gate 1 on Alison Street. There is free all day parking available at the venue. The venue is also accessible by public transport – Bus Route Number 373 or 372 from City to Coogee runs directly past the Racecourse on Alison Road. Visit our website for event details and check our facebook page for further show announcements. Register online at: www.theframingshow.com.au

ART AND FRAME 2017

WHAT IS THE ROLE OF THE FRAMER TODAY? For many people involved in the art and framing trade, daily working life is a juggling act of diverse roles and responsibilities. In reflecting on the wide range of exhibitors and the education program for this year’s show we have attempted to identify four key areas that we think connect with the framer’s role today:

JOIN US IN SYDNEY FOR THE NUMBER ONE ART AND FRAMING INDUSTRY EVENT

Business and Sales - in most cases the framer is operating a business and needs the skills, knowledge and resources to do that successfully. This includes operations and management, as well as sales and marketing. For many framers this also means understanding customer service and retailing, including what kind of products to stock and how they should be displayed and marketed. Designer and Maker - the framer is often in the position of both designer and maker. Whether designing their own products, or working with clients to develop a custom made piece, the framer has to think about design in terms of both appearance and function at every stage. This also requires the technical ability, and understanding of materials and equipment to execute those designs effectively. Conservation - as a custom or bespoke service provider the framer is constantly interacting with cultural artefacts. This unique position requires them to have a knowledge of conservation practices and principles– how to identify and handle objects, how they can be safely housed, and when to get professional advice. Art and Image Reproduction - Framers have a long history of being involved in the retail of prints and artwork for a broader market. Many contemporary framers are also now taking on the role of custom image maker. With the advent of more accessible and affordable large format printing, the framer also has the ability to provide a custom printing and imaging service. The framer can now work with the customer in the design and creation of the printed image along with its framing. On the following pages you can explore a range of educators, suppliers and professionals who will be at the show to assist you to succeed in these roles. PROFILE 7

ART AND FRAME 2017

art + frame 2017 Check session times and download the program and booking form on our website at www.theframingshow.com.au

BUSINESS AND SALES FOCUS No framing trade show would be complete without Jared Davis, whose energy and enthusiasm have played a key role in promoting education in the industry. His practical advice has made a positive contribution to the business strategies of many framers. Guerrilla Selling Techniques Jared Davis, GCF, MCPF Friday 8.30am Jared explores new and proven methods to effectively upsell higher value framing and to convert doubtful scenarios into profitable sales. By deciphering consumer psychology, Jared will discuss detailed techniques for handling challenging situations such as dealing with quotes, overcoming price shock, closing the sale, and justifying a higher price than competitors. This session will reveal ideas that incorporate sales aids and displays that can streamline and enhance your sales process. If you want to increase the value of each sale and have customers return for more, then this session is for you! Increasing Sales Without Selling Jared Davis, GCF, MCPF Saturday 8.30am Work smarter, not harder, with this class that explores proven strategies for increasing your sales without becoming a salesperson! Jared will reveal business strategies to improve your bottom line – used by some of the most successful framing businesses around the globe. Vital areas of sales potential will be covered including in-store merchandising, displays, promotional signage, and expanded customer solutions. Jared will also provide insight into some secret pricing and profit strategies, which will increase your sales without an extra customer walking through your door. 8 PROFILE

The Value of Branding Jared Davis, GCF, MCPF Sunday 9.00am Branding is the most powerful way to increasing the value of any product. This brand new shorter class from Jared will cover several different concepts and methods that industry leading framing businesses have been able to harness the value of branding which can help you learn how to establish higher value in your business identity and the products you sell. If you’re interested in taking your business identity the next level, then this session will provide the insight you’re looking for. Wayne Baker Recently certified Master framer, Wayne Baker will be presenting at the show for the first time this year. Wayne’s successful transformation of a small regional framing operation into a multi-award winning business has been widely recognised, and at the show he will be sharing his strategies for success. (find out more about Wayne’s story on p. 26 of this issue) Ideas for Improving Your Bottom Line Presented by Wayne Baker, MCPF Sunday 9.00am This seminar will look at strategies that could help improve the bottom line (increase profit) of your business. Areas to be considered include ways of making savings on purchases and essentials, purchasing smarter, and increasing traffic through and into your store. The session will explore ways to reduce business costs, retain existing and gain new customers, set yourself apart from your opposition, and offer new ideas for marketing on a budget.

REAL ART • REAL EDITIONS • REAL ARTISTS

For further information visit www.eastbourne-art-prints.com For all sales and enquiries about our limited editions, visit our website: www.eastbourneart.com or www.eastbourne-art-prints.com Contact Details: PO Box 179, Emerald, Victoria 3782 | Tel: +61 3 5968 2819 Fax: +61 3 5968 2662

ART AND FRAME 2017

DESIGN AND TECHNICAL FOCUS Framing Trends and Design Ideas that Impress Presented by Steffano Maffei Saturday 12.00 pm With over 25 years’ experience in the design and manufacture of picture frame moulding, Stefano Maffei offers a unique global perspective on the design trends of picture frame moulding across Europe, North America and Australia. Object Framing & Shadow Boxes Presented by Wayne Baker, MCPF Saturday 8.00 am This class was originally developed for the PPFA advanced class series and aims to provide an insight into design elements for mounting and framing objects, the creation of shadow boxes and alternate methods for mounting objects which may come into your shop. Joining Mouldings & Fillets: Problem Solving Presented by June Andersen, GCF Saturday 4.00 pm In this session we will endeavour to resolve many of the problems associated with the cutting and joining of timber mouldings and fillets. Topics covered will include: • • • • • • • •

Cutting equipment – pros and cons Underpinning equipment – pros and cons Alternative joining options – fastenings and adhesives Extending rebates Measuring, cutting and inserting fillets Techniques to overcome inconsistencies with moulding profiles Stacking frames Reinforcing and bracing finished frames

Hand Gilding for Contemporary Framing Presented by Profile Magazine Sunday 1.30 pm While gilding has been practiced as a specialist craft for centuries, today there are simple and affordable methods that can be learned by those with less experience, that still creating great results. This session will guide you through the steps involved in creating a unique hand gilded frame, including materials, techniques and finishes that can be applied to create different tones, textures and ‘antique’ effects. 10 PROFILE

Mat design by Brian Wolf

ONE MORE STEP What if there were impressive ideas that added just one small decorative element? Brian Wolf will be making the trip to Australia for the trade show as a representative of Wizard, who are now being distributed in Australia by Chamton. As well as being a guest demonstrator on the Chamton Stand, he will be presenting a seminar for visitors. The seminar will be free but requires booking. Please email us or visit the Profile stand to register for the seminar which will take place on Sunday at 11 am. Here is Brian’s outline for the seminar: One More Step (Sunday 11 am) So many framers feel that decorative matting designs are impressive and technically marvelous, but seldom useable. What if there were impressive ideas that added just one small decorative element? A framer could still thrill the customer without overwhelming the picture - or spending hours making it. This lecture and slide show will show dozens of everyday design ideas incorporating everything from opening shapes to nameplates. They were made with the Wizard, but the ideas can be adapted to whatever mat cutter a framer uses.

GROVE CONTEMPORARY COLLECTION OF NATURAL TIMBER STYLE MOULDING TO SUIT ANY ARTWORK

Now available in 7 profiles & 8 timeless colours

A1012

22H x 40W x 16RH

A1013

30H x 22W x 24RH

A1015

20H x 22W x 15RH

MORE OF WHAT YOU LOVE A1014

A1016

60H x 21W x 15RH

50H x 30W

A1017

A1018

40H x 13W x 33RH

16H x 13W x 12RH

01 Grey

05 Anthracite

02 Camel

06 White Lime

03 White

07 Taupe

04 Black

08 Chocolate

antons.com.au

1300 268 667

sales@antons.com.au

ART AND FRAME 2017 Check session times and download the program and booking form on our website at www.theframingshow.com.au

CONSERVATION FOCUS This year’s framing show will have a strong focus on coservation and preservation with a number of exhibitors, seminars, and educators that specialise in the area. Framers are increasingly called on to handle sensitive material and it is important that they know what they should be doing. But as those who have dealt with so many damaged artefacts will tell you, sometimes it is just as important to know what not to do. Perhaps like the medical professional, framers should also take on the maxim: ‘First, do no harm’. Australian Institute for the Conservation of Cultural Material The participation of AICCM at this year’s show has been coordinated by Louise Bradley who is a conservation framer specialising in mounting and framing of work on paper, with an interest in period frames and decorated mounts. Louise is the convener of the AICCM Conservation Framers Special Interest Group. She has researched and published in the area including: ‘Reproducing Decorative Mounts’ in Art on Paper: Mounting and Housing, by Archetype Books, and ‘A Fragile Connection: the Artist’s Frame for a Work on Paper’, in On Paper? Preprint of the AICCM 8th Book, Paper and Photographic Materials Symposium. The AICCM’s particiipation will include hosting seminars as well as having a stand where visitors can find out more about Conservation–so come along with any questions you might have. The AICCM will also be hosting the following seminars: Identification of Conservation Issues: Paintings. Friday 11.00 am, (No booking required) How to recognise problems and damage in paintings that require conservation treatment with David Stein of David Stein & Co. Conservation Identification of Conservation Issues: Paper Saturday 11.00 am, (No booking required) How to recognise problems and damage in work on paper that require conservation treatment. 12 PROFILE

Identification of Conservation Issues: Textiles, Sunday 3.00 pm, (No booking required) Why correct mounting techniques and storage are crucial to their survival. Bring an Object Clinic Come along with an object of your choice to the AICCM stand and the conservators will give you advice. Times will be advertised. Don’t forget to bring something along with you to the show to take advantage of this opportunity - it could be an interesting object, or a piece you have had problems knowing how to handle. Reproducing Original Decorative Window Mounts Presented by AICCM, Saturday 1.30-3.30pm This workshop will cover techniques for fabricating historic decorative window mats for framing works on paper. It will include a look at some original decorated mats, a demonstration of a technique for making a paper wrapped window mat, as well as practical session painting French wash lines. These techniques are rarely practiced today, but are particularly useful for replacing original mats that may be damaged, discoloured and acidic, with faithful reproductions using contemporary archival materials.

The Framing School - June Andersen June is well known to regular readers of Profile magazine for her insightful articles. She has a wealth of experience and has been passing on her knowledge for a number of years at The Framing School. June is not only an expert on many aspects of framing, but is also a wonderful teacher and presenter. Internationally recognised as a leader in the framing and conservation of art work, June has a knack of explaining and demystifying the identifying. handling and mounting of valuable art work. She is incredibly generous with her knowledge and more than happy to share her years of experience with framers. June has been

SEMINAR SCHEDULE Friday 8.30 am – 10.00 am Guerrilla Selling Techniques Jared Davis 8.30 am – 10.00 am Paper Selection for your Digital Images Les Walking

a professional framer for over 25 years. Her professional experience includes a position at the Victoria and Albert Museum in London and she has taught for the Professional Picture Framers Association in the USA and Canada. As well presenting seminars, June will be on hand throughout the show to offer advice and consultation to framers. Conservation Framing: Not Just Acid Free Presented by June Andersen, GCF Friday 3.00 pm - 4.00 pm, Gain a solid understanding of Conservation Materials, Techniques and Standards: • • • • • •

Know from which source damage to works of art originate How to handle, mount and store artworks Responsibilities of the framer Educating the customer Selling Conservation/Preservation Framing Questions and Answers

3.00 pm – 4.00 pm Conservation Framing: Not Just Acid Free June Andersen Saturday 8.30 am – 10.00 am Increasing Sales Without Selling Jared Davis 8.30 am – 10.00 am Object Framing & Shadow Boxes Wayne Baker 10.30 am – 11.30 am What’s Involved in Producing Digital Images Derek Mobs 12.00 pm – 1.00 pm Framing Trends and Design Ideas that Impress Stefano Maffei 1.30 pm – 3.30 pm Reproducing Historic Decorative Mounts AICCM 4.00 pm – 5.00 pm Joining Mouldings and Fillets: Problem Solving June Andersen Sunday

Japanese Paper Hinging Presented by Jochen Letsch, GCF Sunday 12.00-1.00pm Attaching artworks using Japanese paper and boiled starch paste within a frame is a widely used technique for objects of value and importance. Jochen Letsch has been a conservation picture framer for 13 years and will share his knowledge, tips and tricks and put you well on your way to using this technique yourself. Jochen is the director of ASA Conservation Framers and is a Guild Commended Framer by the Fine Art Trade Guild in the UK. Jochen strives to find the best solution to any task at hand - attention to detail, a keen eye for colour and design as well as the knowledge of conservation and archival materials and techniques make him one of the most trusted picture framing professionals in Australia.

9.00 am – 10.00 am The Value of Branding Jared Davis 9.00 am – 10.00 am Ideas for Improving your Bottom Line Wayne Baker 11.00 am – 12.00 pm One More Step Brian Wolf 12.00 pm – 1.00 pm Japanese Paper Hinging Jochen Letsch 1.30 pm – 2.30 pm Hand Gilding for Contemporary Framing – Profile Magazine Seminar times may be subject to change. Please check our website for up to date times and announcements. Additional presentations will also be added to the program. PROFILE 13

art & frame 2017

Above: Allure Fine Art Metal

New print media such as the Allure direct to metal print panels by Breathing Color are opening up new possibilities for digital printing. Starleaton will be demonstrating these and other innovative print technologies at the show.

DIGITAL IMAGING FOCUS explore the opportunities of digital imaging Are you interested in adding digital imaging and printing as a service to your existing retail or custom framing service? Do you already own a printer but would like to do more with it or increase your knowledge and skills? Well this year’s Art and Framing Trade Fair will be the ideal place to find the solutions and strategies you need to run a successful digital imaging service. As our major show sponsor, Epson will be at the event with a showcase of the most up to date equipment and materials available, with information and products tailored to the needs of this industry. Other exhbitors at the show who specialise in imaging related products and services include Starleaton, Giclee Media Supplies, Kayell Australia and Canson Infinity. Catering to the diverse field of ‘digital fine arts’ by offering a digital imaging service in combination with custom framing, presents enormous growth potential and opportunities in areas such as creative arts, photography, decorative art, and interior design. With leading professionals and experts on hand to demonstrate and advise you, this is a not to be missed opportunity to discover everything you need to know about digital imaging. 14 PROFILE

As well as experts available on exhibitor stands, there will be two sessions focused on Digital Imaging in the seminar program sponsored by Canson and Epson. What’s Involved in Producing Digital Images? Presented by Derek Mobs, sponsored by Epson Saturday 10.30am Paper Selection for your Digital Images Presented by Les Walking, sponsored by Canson Friday 8.30am Canson will be hosting a special guest seminar by premier artist, educator and consultant Dr Les Walkling. His works are in many public collections including The Metropolitan Museum of Art, New York, The National Gallery of Australia, Canberra, and The National Gallery of Victoria. Les is a Fellow of the AIPP, and the former Program Director of Media Arts and Senior Research Fellow and Australian Research Council Discovery Project grant recipient at RMIT University. He also works as an imaging, printing and colour management consultant, lecturer, and mentor, regularly conducting digital photography courses and studio workshops, and presenting his research at industry conferences, seminars and festivals. To find out more and view some of his breathtaking images visit his website: www.leswalkling.com

Discover a deeper black THE NEW EPSON SURECOLOR SC-P800 A2+ • Unprecedented black density for superior black & white and deeper colour • Greater productivity with high-capacity cartridges (80mls) • Optional roll support for panoramic prints – up to 1.1m in length • Professional control – downloadable Epson Print Layout Software • Multimedia support • High Speed – Produce an A3+ print in only 147 seconds • WiFi Direct and Ethernet connectivity • Large colour 2.7 inch touch screen Learn more, visit www.epson.co.nz /P800

Photo ©Darran Leal www.worldphotoadventures.com.au

P h o t o © D a r r a n L e a l w w w.w o r l d p h o t o a d v e n t u r e s . c o m . a u

art & frame 2017

Cathy Webster, winner of last year’s framing competition, discusses framing design with the audience during the competition critique session.

Viewing the diverse entries in the competition is always something visitors enjoy that creates a point of discussion.

FRAMING DESIGN COMPETITION To coincide with each trade show, the organisers run a National Framing Competition that is open to all members of the industry. This competition is run for the purpose of education and promoting the value of framing design in the industry. Entrants are required to frame a print supplied to them by the organisers, using materials and methods of their own choice. All entries are displayed at the trade show, where they are judged by a panel of experts with the winners announced and awarded during the event. Viewing the entries in the Framing Competition is always a highlight for visitors to the show, who enjoy comparing the diverse styles of framing on display. The 2017 competition print is a reproduction of an antique book illustration titled Snowy Owl, by John Audubon, 1840 (see cover of this issue). The printed image size of the reproduction is 280 X 180 mm. The print is sent out to any framers who would like to enter the competition, and delivered to the venue by entrants for display. 16 PROFILE

Last show’s winning entry by Cathy Webster.

Megawood Larson-Juhl has generously offered the following prizes for the 2017 Framing Competition: •

2 x packs of 36”x48” Tru Vue® UltraVue® Glass (Value $458)

•

1 x Box of 32”x40” x 5mm Bainbridge® Artcare® Foamboard (Value $457)

•

4 x Blister packs of Artiteq 2.0mtr Click-Rail – including hooks and hangers (Value $153)

Entry forms and further details are available on our website at: www.theframingshow.com.au You can view images of the entries from last year’s competition on our facebook page at: facebook.com/framingshow The framing competition is sponsored by Epson.

The W idest Gamut in Large Format

% PANTONE® COVERAGE*

• Superior D-max with outstanding image stability • Ultimate gamut with up to 99% Pantone coverage • Comprehensive warranty & service packages up to 5 years • Advanced calilbration, print layout and job costing functionality • Available in 24", 44" and ALL NEW 17"

Learn more, visit www.epson.com.au/prographics *PANTONE® and other Pantone trademarks are the property of Pantone LLC.

ONE

THE NEW EPSON PROGRAPHICS RANGE COVER

ART AND FRAME 2017

exhibitor directory AICCM AICCM, (Australian Institute for the Conservation of Cultural Material), is the professional organization for conservators in Australia. Conservators work to preserve our cultural heritage. We work in museums, art galleries, libraries, archives and in private practice. Our members specialize in the conservation of paintings and artworks, books and photographs, Antarctic heritage, furniture, photographs, gilded objects, digital media, textiles, costume and glass. Some conservators specialize in collection management, preventive conservation and environmental analysis. AICCMâ&#x20AC;&#x2122;s membership is made up of professional conservators, conservation students and cultural heritage member organisations. Our membership also includes people who work in related professions, such as archivists, architects, curators and librarians, as well as volunteers and those with a general interest in cultural heritage. Visit our stand to learn about AICCM and the work that is done by conservators.

new products, enables Antons to remain at the forefront of the Australasian picture framing industry. sales@antons.com.au www.antons.com.au

AUS MOULDINGS Aus Mouldings is a privately owned Australian company thatâ&#x20AC;&#x2122;s located in Sydney. We have been servicing and supporting the picture framing industry since 1990. All of our mouldings are Australian made, using quality timber. We have one of the largest selections of RAW mouldings on the market. We also have an Exotic Timbers range which include timbers such as Tasmanian Oak, Tasmanian Blackwood, American White Oak and American White Ash. Aus Mouldings specialises in custom mouldings. Select the profile and finish you desire and Aus Mouldings will provide you with a moulding from your very own creation.

www.aiccm.org.au

Phone: +61 2 9793-7366 sales@ausmouldings.com.au www.ausmouldings.com.au

ANTONS MOULDINGS

BELLINI FINE MOULDING

Antons Mouldings is a leader in the wholesale supply of products to the Australian and New Zealand picture framing industry. Now into its fifth decade of operation, Antons is a full-service provider, supplying a suite of products that fulfil the requirements of the picture framing industry.

Bellini Fine Moulding represents the embodiment of a vision. Sourcing only from the most gifted craftsmen, third and fourth generation artisans, embracing traditional ideals and skills to produce the most desirable and dynamic collection of moulding. Each Bellini design is individually sculpted utilising techniques unchanged by centuries, delivering a product of the utmost quality and beauty. Belliniâ&#x20AC;&#x2122;s stunning collection of unique hand finished, Italian made, picture frame moulding and photo frames will have an immediate and compelling appeal to the most discerning collector.

Antons is a 100% Australian-owned, family business built on the support of long-standing supplier relationships and the exclusive distribution of world-class products from companies such as Peterboro Matboards, Valiani, Alfamacchine, Morso and Fletcher. Committed to providing excellence in service and products, the highly-skilled team at Antons are dedicated to delivering the very best products to our customers. Our dependability as a company with significant stock holdings, gives Antons the reliability that Picture Framers across Australia and New Zealand have come to expect. Our industry knowledge coupled with significant investment into the research and development of 18 PROFILE

At Bellini our team is driven by people passionate about their love of art. Our dedication to customer satisfaction is as important as our desire to deliver inspiration and excellence. Our specialist design consultants are located in Melbourne, Sydney, Perth, Adelaide and Tasmania and are available to showcase our exclusive collection by appointment. sales@bellinifinemoulding.com.au www.bellinifinemoulding.com.au

ART AND FRAME 2017 Check event information and session times on our website at www.theframingshow.com.au

CANSON INFINITY With over 450 yearsâ&#x20AC;&#x2122; experience, we have unique expertise and know-how. Our goal is to offer all artists high-quality products which inspire them and give them confidence. All our customers acknowledge the excellence of our products. Canson was founded in 1557 by the Montgolfier family. Its development and destiny are intertwined with the history of France and the history of Art. Rooted in tradition, Canson respects this heritage and its duty to always provide consumers with outstanding paper. Innovation is in the genes of the company. The Montgolfier brothers invented the first hot-air balloon in 1782. But first and foremost, they were paper manufacturers. Over the centuries, the company created numerous manufacturing processes such as the Hollander beater to tear up rag, pulp dying to obtain uniform coloured paper, etc. They also innovated with vellum paper, then tracing paper in 1809. In 1865, Canson obtained a patent for a photo paper which simplified printing operations. Canson continues to offer products in keeping with consumer expectations: school pack, technical drawing paper, fine art printing paper, papers for digital art printing and photos, etc. Contact: Robert Gatto 0407 070 117 robert@kayell.com.au www.canson-infinity.com

CHAMTON At Chamton we are excited to let everyone know that we are the new Wizard agent in Australia, we are happy to begin servicing your machines nationally. We will have on display the Wizard 9000 and Eclipse Flex that will be unveiled for the first time in Australia. You can meet Brian Wolf of Wizard, who will show you the latest techniques and designs for your CMC. The latest pneumatic wall cutter will be on demonstration. We are also launching the latest Brevetti Jaguar saw. Come see our premium conservation Artglass range, which is sure to impress. In addition to our extensive mat board range we are happy to announce we are now the Colourmount agent with over 150 Colours and we are now fully PROFILE 19

art and FRAME 2017

exhibitor directory stocked of all colours which will be viewable on our stand. We are looking forward to showcasing our latest art prints and wide format print paper and canvas. Also on our stand, get a copy of our latest moulding catalogue and see over 400 new mouldings. Phone: 1300 733 018 www.apm-mouldings.com.au

CULTURAL HERITAGE PRESERVATION FOUNDATION The CHPF promotes qualifications in preservation framing and creates pathways to those seeking a career as a qualified preservation picture framer. The CHPF also works at bringing conservators in private practice and preservation framers closer together. As society becomes more aware of the importance of preserving moveable cultural heritage in the private sector, the preservation framer becomes the professional to lead the way in advising custodians of heritage in the best methods to protect their important treasures. The CHPF stand at the tradeshow is a must visit for anyone who wishes to understand the real meaning of preservation picture framing. The walls will be decked with images and information on materials and knowledge essential to anyone wishing to become a qualified preservation framer. Also see the new “Approved Preservation Picture Framer “ window decal that will be available to business owners who hold appropriate qualifications.

EASTBOURNE FINE ARTS Eastbourne Fine Arts is an Australian art publisher specializing in genuine archival editions and publishing some of the greatest names in Australian art. The contemporary art we publish covers a myriad of genres, from hand printed serigraphs or silkscreen prints, archival digital editions, to prints of fine art photography, and more. All of our editions are archival, collectable, numbered, titled and hand signed. Our collection includes the beautiful figurative art of Gill Del-Mace. Her amazing Magic Realism is a highlight of our publishing program. We are Gill’s exclusive publisher. We are honoured to offer editions from John Olsen, Adam Cullen, David Larwill, John 20 PROFILE

Orlando-Birt, John Perceval, and Tommy Watson. Real art by real artists published in real editions. We are based in Emerald Victoria. Contact: David Sears Phone: +61 3 5968 2819 Mobile: 0458 254 011 eastbourne@aapt.net.au www.eastbourneart.com

EPSON AUSTRALIA Established in 1983 Epson Australia is headquartered in North Ryde, NSW and is a subsidiary of the Epson Group headquartered in Japan. Epson is a global technology leader dedicated to connecting people, things and information with its original efficient, compact and precision technologies. With a lineup that ranges from inkjet printers and digital printing systems to 3LCD projectors, smart glasses, sensing systems and industrial robots, the company is focused on driving innovations and exceeding customer expectations in inkjet, visual communications, wearables and robotics. Led by the Japan-based Seiko Epson Corporation, the Epson Group comprises more than 73,000 employees in 91 companies around the world. Contact: Nathan Fulcher 0451 977 202 Phone: 02 8899 3666 nfulcher@epson.com.au www.epson.com.au

FINE PRINT CO BY CORPORATE ART In our homes, art is the medium that speaks of our individual blueprint of beauty, but how to make great art accessible and affordable? This was the idea behind FINEPRINT co – a print range of limited edition artworks by major Australian artists and open edition archival photoprints from local and International masters of photography. FINEPRINT co by Corporate Art is a one-stop image resource curated by leaders in their field – with over 10 years experience in creating and supplying quality artworks for designers, businesses and individuals. We believe everyone deserves beauty in their lives; FINE PRINT co wants to help you curate a beautiful life. www.fineprintco.com

art and FRAME 2017 Check event information and session times on our website at www.theframingshow.com.au

GALAXY MOULDING Quality is our culture. Galaxy Moulding Co. Ltd is a professional high quality production of PS moulding, PS frames and mirror frames. We are capable of producing all kinds of high quality PS mouldings and frames. Our team of technicians and art designers are both creative and innovative in making our products rich in colour and diverse in variety. We have a strong sales force backed by a team capable of designing and manufacturing. Quality, Credibility, Sincerity and Profitability for all customers are the principles we have been insisting on. We look forward to working with you. Contact: Alex Weng, Export Manager Mobile/Whatsapp:+86-139 287 18028 Alexweng@galaxymoulding.com www.galaxymoulding.com

GALLERY SYSTEMS As leaders in the innovation of art hanging systems worldwide, we at Gallery Systems are excited to announce the latest addition to our range – The Clearline Hanging System. For many years our competitors have offered hanging systems using ‘fishing line’ hangers with weight capacities as low as 4kg. Recently we found a 100-yearold Australian company which manufactures a 1.2mm diameter clear line with incredible strength. Using this amazing product, we have now developed our own ‘Clearline Hanger’. The new system is designed for use with our original Gallery System track and performs best when used with the original allen key hook. Our long-term weight tests indicate we can conservatively claim up to 14kg weight capacity. If you have the Slimline art hanging system don’t worry, we are developing a Clearline Hanger for Slimline and this will be released very soon! Phone: 61 7 54938400 Australian Website: www.thegallerysystem.com UK Website: www.thegallerysystem.co.uk

PROFILE 21

art and FRAME 2017

exhibitor directory GICLEE MEDIA SUPPLIES Giclée Media Supplies (GMS) is Australia’s Most Comprehensive Direct Distributor of Fine Art Aqueous Inkjet Media. We import Moab Digital Papers, Museo Digital Fine Art Media, Somerset Digital Media, Jacquard InkJet Fabric Systems, Sihl Masterclass Papers and Rising Museum Mountboards. We also stock pre-made stretcher bars. Professional inkjet printers, photo labs, photographers and artists purchase wholesale media directly from GMS, secure in the knowledge that the personal support, product availability and fair price are the best in Australia. At the show Wim Olivier will give free advice on how to add a printing service to your framing business. New product on display will be the Sihl Aquarella2 budget art paper. sales@gicleemedia.com.au www.gicleemedia.com.au

I-FRAMER i-FRAMER has set the benchmark for Picture Framing Software. Subscribers of i-FRAMER have been essential in development of new and innovative features, and continue to do so in its future development. So wether your new to framing software, or just looking to upgrade to i-FRAMER and take advantantage of our import feature for both Framiac and Framesmart – now is the time. No other software offers free support via phone, Skype or email almost 24hrs a day. Come to the tradeshow and see for yourself the new features, future feature plans and why everyone is signing up for i-Framer. Every Framer needs i-FRAMER.

Our staff in all three states (NSW, VIC and QLD) are highly experienced in their respective fields and are an invaluable source of advice for our customers. Kayell has been the professional’s choice for over 45 years and we constantly add to and update our range to bring the latest and best technologies to our markets which include: Photographers, Film makers, Educators, Designers, Prepress operators, Brand custodians, Advertising agencies, Print buyers, Publishers and Printers. Robert Gatto: 0407 070 117 robert@kayell.com.au www.kayellaustralia.com.au

MEGAWOOD LARSON-JUHL Megawood Larson-Juhl are excited to be attending this year’s show with a full representation of products, machinery and education. We will be featuring brand new, ground breaking machinery from industry-leading manufacturers including Cassese, Gunnar and Epson. Also featured will be new matboard products from Nielsen Bainbridge and new hanging solutions from Artiteq. We are especially excited to be be hosting a special ‘invitation only’ Tru-Vue Cocktail Reception on Saturday evening. Megawood Larson-Juhl are also proud to be supporting this year’s educational workshops, with brand new classes from internationally recognised writer and educator, Jared Davis.?And of course – we will be releasing several brand new moulding ranges that will be on-trend and ready to take your business into the future.

Phone: 1300 34 00 11 Skype: i-framer info@i-framer.com.au www.i-framer.com.au

Our team and international guests are all looking forward to meeting with everyone, so please drop by and say hi!

KAYELL AUSTRALIA

PARTOS PLUS

Kayell Australia is your one stop shop for online and person to person professional imaging solutions. We cover all aspects of Digital Imaging, Videography and Graphic Arts with our own imported brands and carefully selected Australian sourced products.

Partos Plus is a proudly Australian-owned wholesale company based in Heidelberg Heights, Melbourne. We moved from Brunswick to Heidelberg as a result of our search for a larger factory with a flat floor surface. We distribute our extensive range of over

22 PROFILE

Phone: +61 (0)7 3863 8400 www.megawoodlarsonjuhl.com.au

art and FRAME 2017 Check event information and session times on our website at www.theframingshow.com.au 500 imported and Australian produced picture frame mouldings to retailers and artists throughout the whole of Australia. We specialize in stained and raw timber shapes and import a large variety of gold, silver, champagne and designer style mouldings. We also offer a chop service at affordable prices on any of these mouldings to our retailers. The Partos Plus collection, which is constantly growing to keep up with the latest fashion trends, will satisfy the needs of the most discerning framer. Throughout our designs the highest quality is displayed to make our products a pleasure to work with at all times. We constantly source new exciting mouldings from around the world. These new ranges showcase our aim for providing quality and style at value for money prices. Darren Levy: 0408 077 255 www.partos.com.au

PPFA PPFA Australia â&#x20AC;&#x201C; The Professional Picture Framers Association Chapter of Australia is the only industry association established in Australia which offers globally recognised certification programs. With regular networking and educational events being held both nationwide and internationally, PPFA is proud to support industry education and elevate professional standards. PPFA is composed of volunteer picture framers, educators, professionals and suppliers all working together to build a more successful industry. Learn more by visiting our booth at the show or our local website www.ppfa.co ppfa.aus@gmail.com www.ppfa.co

PROFILE 23

ART AND FRAME 2017

STARLEATON Established in 1978, Starleaton is a family owned business that specialises in helping you create wide format imagery of the highest standard. With locations across Australia and New Zealand, we have a range of industry leading products and customised solutions to ensure you get the best results. Starleaton’s highlights for the show include: •

A showcase of our Allure direct to metal print panels by Breathing Color which we will be live printing at the show.

•

A pop-up gallery by Breathing Color Ambassador and award-winning photographer Marcus Bell.

•

A range of samples from Hahnemuhle, Awagami & more.

Phone: 1300 880 605 sales@starleaton.com.au www.starleaton.com.au

THE FRAMING SCHOOL The Framing School has been operating since 1993 and was established to provide professional training to those within the framing industry who aimed to improve their skills and also to educate those wanting to enter the framing profession. The objective of the courses held at The Framing School is to cover the technical, practical and creative aspects of professional framing. This is achieved through gaining a thorough understanding of the theory behind successful framing practices as well as undertaking a variety of hands-on projects to demonstrate the necessary techniques. The Framing School also run programs in Nature Photography, Wildlife Photography and Digital Imaging. www.theframingschool.com.au www.natureofphotography.com.au www.mogozoo.com.au/mogozoom For updated exhibitor details and links please visit our website: www.theframingshow.com.au Gallery System’s new Clear Line System will be launched at the show. 24 PROFILE

E XC L U S I V E D E S I G N S | H A N D M A D E I N I TA LY

Introducing the first industrial inspired collection available in the Australian market. With a unique rusted finish, the Officina Collection reflects contemporary urban design trends of oxidised metals in dark and light shades.

OFFICINA COLLECTION

The Officina Collection is made by oxidation of micro metal elements contained in paint, giving the surface a roughness typical of real rusted metal. Hand finished in Italy by skilled artisans.

FINEST COLLECTION MADE WITH REAL RUST

3 PROFILES IN 3 STUNNING COLOURS B L AC K | G R E Y | R U S T

B292

59h x 115w x 21rh

B293

53h x 73w x 27rh

B294

42h x 35w x 27rh

bellinifinemoulding.com.au

1800 271 271 sales@bellinifinemoulding.com.au

industry profile

Mastering the Trade Congratulations to Wayne Baker from Framing Elegance in Victoria, who recently passed the Master Certified Picture Framer Exam. Here you can find out more about the framer who is doing his best to stand out from the crowd. Framers often come to the industry from a variety of backgrounds and Wayne Baker is no exception. Since entering the industry in 2009, Wayne has enthusiastically embraced his new profession while drawing on a wealth of experience and knowledge from his previous careers. Before coming into the picture framing industry Wayne travelled extensively and obtained a diverse range of skills. Having worked in the government sector as an aviation engineer and later in research and development, he also has experience as a technical trainer for a large multinational company, then in medium and large businesses in the roles of operations, quality and production management. Wayne also has a Bachelor of Business degree, majoring in Production Management. Wayne entered the industry in 2009 after purchasing a very run down business, he, along with his partner, Chris, set about reinventing the business and their customer’s ideas of what framing should or could be. Wayne has trained extensively, both here and in the USA, and is continually looking for inspiration and ideas which not only look great but which also protect the items presented. Their business, Framing Elegance, operates from the small regional city of Sale, in Gippsland, Victoria and is family owned and operated. Since taking over the business, Framing Elegance has been multi-awarded and has been recognised for not only its picture framing but also for retail, sustainable business practices, regional and microbusiness categories in the country’s premier awards programs. Wayne became a Certified Picture Framer (CPF) in 2011 and in 2017 achieved the prestigious Master Certified Picture Framer qualification (MCPF). 26 PROFILE

Before attempting the MCPF exam a candidate must have been a professional framer for five years, have passed the Certified Picture Framer (CPF) exam and taken a Recertification Course. To achieve the MCPF designation then requires meeting rigorous qualifications, including successful completion of a hands-on custom framing examination administered by PPFA (Professional Picture Framers Association) and demonstrating a thorough knowledge of preservation framing. According to the PPFA there are currently only around 70 Master Certified Picture Framers in the world! Wayne is presenting two seminars at the show. ‘Ideas for Improving Your Bottom Line’ will look at ways to reduce business costs, retain and gain new customers, set yourself apart from your opposition, and ideas for marketing on a budget. Areas covered will include making savings on purchases and essentials, and increasing traffic through your store. His ‘Object Framing & Shadow Boxes’ seminar was originally developed for the PPFA advanced class series and aims to provide an insight into design elements for mounting and framing objects, the creation of shadow boxes and alternate methods for mounting objects which may come into your shop. It is a great benefit to our industry that Wayne is so willing to share his insights with others, and his success shows us that it is possible to achieve our goals with the right strategies and commitment.

WORLD’S FINEST MACHINERY | TRUSTED QUALITY | REVOLUTIONARY TECHNOLOGY

ASK US FOR YOUR SHOW SPECIALS

YOUR ONE STOP MACHINERY SHOP

GLADIUS

FIND US AT THE

ART & FRAMING TRADE FAIR 11-13 AUGUST 2017 SYDNEY

THE LARGEST CUTTING MACHINE IN THE FRAMING INDUSTRY

Cuts up to 60” x 104” (1524 x 2641mm)

The Gladius combines all the Mat Pro® BC line features with the button clamps system, but with a large format CMC machine. Guaranteeing the greatest working flexibility and making cutting supersize matboard an ease.

MAXIMUS

MAT PRO ULTRA BC

TWIN HEAD CUTTING MACHINE

BUTTON CLAMP CUTTING MACHINE

100% YIELD = 0 WASTE

Excellent performance and extreme precision, the Maximus is perfect for medium volume production to cope with today’s needs. Compatible with the Interchangeable Heads® System, it is able to perform 90°, 45° and 40° cuts, creasing and perforating, deboss and draw.

Thanks to the wide range of hardware and software accessories, the Ultra BC can be customised according to all different production requirements. This flexibility allows custom-tailor at any time with no extra cost.

Cuts up to 48” x 63” (1219 x 1600mm)

Cuts up to 60” x 40” (1524 x 1016mm)

MANY MORE TOP BRANDS TO SUIT YOUR BUSINESS NEEDS

OUR CARBA-TEC

TOOLS FOR WOOD

Exclusive to Antons

HIGHLY SKILLED TECHNICIANS ARE READY TO BACK

Exclusive to Antons

YOU UP

antons.com.au

1300 268 667

sales@antons.com.au

framing design

DESIGN THIN KING AS A LONG TIME FRAMING AND DESIGN EDUCATOR, MICHAEL PACITTI HAS PRESENTED MANY SEMINARS AT INTERNATIONAL EVENTS. HERE HE OUTLINES WHY HE BELIEVES DESIGN HAS BECOME SUCH A FOCUS FOR FRAMERS. The industry’s largest international event, the West Coast Art and Frame Expo, takes place each January in Las Vegas. it is also home to The National Conference, the industry’s leading educational program. At the WCAF Show this year a lot of the key design seminars showed a significant increase in attendance. On reflection framers seem to be more aware of the design aspects of framing and looking for education in the field of design. For the last four years’ framers have partaken in more design focused seminars that offer key design principles and elements. It seems that they find this information more suitable to their function as custom framing designers rather than decorators. Design focused educational seminars offer more tangible solutions when selling custom framing because it involves a more interactive process with the customer and utilizes better choices of mouldings, matboards, and or colour combinations.

Design Intervention

Three of my seminars at the WCAF show dealt primarily with design and focused more on how to approach with custom framing designers dealing with their clients. Taking simple Features, Advantages and Benefits and turning into design focused information revealed easily understandable reasons why customers want to do business with a designer rather than a decorator.

Counter Intelligence

The rules of engagement at the retail level in traditional custom framing are now over! A re-branding is now emerging resulting is a seismic shift in how people (customers) are gaining access to information and, as a result, how they are behaving. 28 PROFILE

A new wave of “Counter Intelligence” has become the norm for effective custom framing coupled with client interaction. Daily, custom framing designers are commissioned to take on tasks. They are involved in a strategic approach to effective communication through a visual interface. They are involved in problem solving and creating. Having access to design focused sales information will arm the framer with more visual closing techniques and of course more repeat business. Framers become more confident after completing a design focused seminar whereby they assume more of the role as a custom framing design consultant rather than that of just a custom framer.

Working Tools

My design seminars also introduce visual “Design Mood Boards” that are used as working tools at the custom framing design counter to not only increase the sale of custom framing but also to introduce more elements of design that would entice the customer to bring in more images or objects to be framed. Mood Boards also establish a plan for framers’ to arrange design elements in such a way as to best accomplish a particular purpose of selling custom framing.

Design Thinking – Outside the Box

Outside the box thinking can often lead to creative solutions. When their customers put them in complete charge, their ability to Think Design becomes more prevalent. Design Thinking helps the framer to deliver more tailored services that leans more to the design aspect of custom framing. Design Thinking also shifts their thinking from the standard traditional style of custom framing to the more experiential offerings that consumers expect today. Today’s customer wants to know what their custom picture framing designs will do for them. Find out more: Michael Pacitti has a YouTube channel featuring a number of videos related to frame design.

REAL ART • REAL EDITIONS • REAL ARTISTS

industry news

The issue of training for picture framers has been a continual topic of discussion in the industry over many years. Now Homesglen TAFE are moving forward with their Picture Framing Apprenticeship program that offers a nationally recognised qualification, as well as on-the-job training. Here Mark Heydon from the Pictue Framers Guild of Australia, outlines the benefits of the program.

APPRENTICESHIP RELAUNCHED AT HOLMESGLEN In an always evolving industry, the need for skilled workers still remains significant. While practices may change, the fundamentals remain true, competency and confidence start with the right training. As a professional stream, picture framing provides opportunities for those holding the necessary qualifications. In an effort to meet these needs of the sector, Holmesglen has invested in its picture framing apprenticeship program. Nationally recognised, the course provides on-the-job training, allowing an employer to experience little inconvenience, while benefitting the apprentice. In a manual industry, hands-on learning becomes essential. Holmesglen has worked with the Picture 30 PROFILE

Framers Guild of Australia to create a practical course, which aims to become nationally delivered. From the use of power tools to operating all workshop machinery, producing manuals, and estimating and costing jobs, the training attempts to offer a well-rounded perspective. Holmesglen welcomes Bryan Langworthy who, with many years of apprenticeship assessing skills, is a great asset to the TAFE and the picture framing industry. Bryan is well known for his excellent communication skills and his deep knowledge of both the training system and picture framing. As a former apprentice, Reuben Rich understands the potential opportunities that obtaining a picture

framing qualification. “There will always be a demand,” he says. Reuben is a past recipient of the International Specialised Skills Fellowship Award. This accolade provided him with the chance to study frame building skills in Italy. Now successfully working in the field, he sees the significance of an apprenticeship pathway. “It’s extremely important to be in the workplace as you’re actually doing your apprenticeship. It’s important to do things together. I think in framing there are so many areas that need to be done [through an apprenticeship],” he explains. Reuben’s advice is also relevant to those considering the option of an apprenticeship. “Approach as many people in the industry as possible, and have discussions and see if you can go into their workplace and see what they’re doing. You gain a lot from actually going into a workplace and seeing how they’re set-up.” Further advice about the MSF31113 Certificate III in Picture Framing (Apprenticeship) can be found via Holmesglen’s Furniture, Joinery and Manufacturing Department, P: 03 9564 2760, E: furnishing@holmesglen.edu.au. An Australian Apprenticeship Centre (AAC) representative can assist with a training contract between an apprentice and employer.

HERITAGE & PRESERVATION what role does the framer play? qualifications to the picture framing industry in Australia.

Profile recently spoke to Quentin Webster about an initiative he is coordinating, The Cultural Heritage Preservation Foundation.

•

The foundation aims to promote preservation framing qualifications in Australia, within the broader context of Culture and Heritage.

Present classes in preservation framing and offer exam opportunities to those interested in becoming qualified preservation professionals.

•

The Cultural Heritage Preservation Foundation (CHPF) is a self-funded, non-sponsored, non-aligned, advisory organisation which has the following objectives:

Develop a framework where conservators in private practice and qualified preservation picture framers work more closely together.

•

Highlight tasks that picture framers should not be attempting - tasks that should be referred to conservators.

•

Develop strategies which draw society’s attention to the fact that there are qualified preservation professionals available to anyone seeking advice on moveable cultural heritage preservation.

•

Argue for and articulate the value of moveable cultural heritage in the private sector.

•

Advocate and profile best practice in preserving moveable cultural heritage in the private sector.

•

Provide assistance to custodians of moveable cultural heritage who are seeking best practice standards in heritage preservation.

•

Pitch information at ‘grass roots level’ to develop community awareness of unaccounted heritage in the private sector. Every home is a collections house.

•

Promote the importance of preservation framing

32 PROFILE

There is no membership structure to the CHPF and therefore no funds are obtained through membership fees. Any funds raised are used only for the promotion of the CHPF Quentin will be at the trade show to discuss the foundation with anyone interested in finding out more.

REAL ART • REAL EDITIONS • REAL ARTISTS

Louise Stewart-Brown For further information visit www.eastbourne-art-prints.com

For all sales and enquiries about our limited editions, visit our website: www.eastbourneart.com or www.eastbourne-art-prints.com Contact Details: PO Box 179, Emerald, Victoria 3782 | Tel: +61 3 5968 2819 Fax: +61 3 5968 2662

industry news Quentin Webster representing the PPFA at Art and Frame 2015, one of the many industry events he as volunteered at to support the local chapter.

LOCAL FRAMERS RECOGNISED AT INTERNATIONAL AWARDS Cathy Webster CPF (Certified Picture Framer) this year achieved a significant placing in the Professional Picture Framers Association’s (PPFA) framing competition held at the PPFA 2017 Convention and West Coast Art & Frame Expo, Jan. 22-25, Las Vegas, USA. This prestigious competition is ranked as one of the best in the world and to achieve second place in a field which boasts some of the best framing designers in the world is no mean achievement. Not only is judging based on design but the materials used and the attachments used must meet strict preservation framing requirements. The ‘theme challenge’ for this year’s competition was titled ‘Grandma’s Buttons’ and required contestants to frame seven buttons which had to look like antique buttons from the past. The entrants had to choose the buttons themselves and frame them in a shadow box presentation. Quentin Webster Honoured The international Professional Picture Framers Association also honoured custom picture framer Quentin Webster, MCPF, during the PPFA 2017 Convention in Las Vegas. Each year, the PPFA Awards Committee, in conjunction with the PPFA Board of Directors considers nominees for special awards for association members 34 PROFILE

Quentin and Cathy with their awards.

whose past actions, deeds and vision have greatly strengthened the art and framing industry. Quentin, a Master Certified Picture Framer (MCPF), was honoured as PPFA Chapter Volunteer of the Year, an award that recognizes a Chapter leader and/or member who significantly contributes to their Association. Taken into consideration is involvement in chapter and national activities, creative events, and personal commitment. The Australian chapter of the PPFA have organised a number of successful education and networking events in Australia over the past year and are continuing to support local framers. Congratulations to both Cathy and Quentin!

colour & design

COLOUR SWATCH AND TRANSITIONS FOR ‘GREENERY’, COLOUR OF THE YEAR 2017 Image source: www.pantone.com

COLOUR OF THE YEAR: GREENERY In an age of Instagram and global style trends that travel quickly across the world, Colour and Colour Forecasting have become a major enterprise. An important player in the field of colour, the Pantone Colour Institute, selected “Greenery’ as the colour of the year for 2017 (Pantone 15-0343). Each year since 2000, Pantone has chosen a colour that it sees as reflecting the current cultural and social climate, which then inevitably shapes and influences the broader design world. Over time we see the colours filter down into the design of everyday objects and surroundings, with most people completely unaware of the process or their attraction to new colours. Behind the scenes, these colour predictions or ‘forecasts’ are made up to two years in advance and shape design decisions in industries as diverse as architecture, interiors, fashion, automotive, graphic and industrial design. Last year’s ‘Rose Quartz’ and ‘Serenity’ are an interesting example of how these predictions take shape. For the first time Pantone chose two colours for 2016, a soft pink and baby blue shade that surprised many. However the return of pastel colours, which haven’t really been popular since the Eighties, has now firmly taken hold. Pantone describes Greenery as: ‘A refreshing and revitalizing shade, Greenery is symbolic of new beginnings.’ According to Leatrice Eiseman, executive director of the Pantone Colour Institute, ‘Greenery bursts forth in 2017 to provide us with the reassurance we yearn for amid a tumultuous social and political 36 PROFILE

environment. Satisfying our growing desire to rejuvenate and revitalise, Greenery symbolises the reconnection we seek with nature, one another and a larger purpose.’ With each forecast Pantone also release ‘colour pairings’ or combinations that work well together. Greenery is seen as a versatile ‘trans-seasonal’ shade that works in diverse combinations, such as with neutrals, brights, deeper shades, pastels, metallics and even the ‘enduring presence of Pantone Colour of the Year 2016, Rose Quartz and Serenity’. The awareness of colour and design is increasingly playing an important role in picture framing, not just in frame design itself, but in areas such as retail display, styling, store design, and product selection. Find out more at: www.pantone.com/color-of-the-year-2017

REAL ART • REAL EDITIONS • REAL ARTISTS

The Genius of Gill Del-Mace For further information visit www.eastbourne-art-prints.com For all sales and enquiries about our limited editions, visit our website: www.eastbourneart.com or www.eastbourne-art-prints.com Contact Details: PO Box 179, Emerald, Victoria 3782 | Tel: +61 3 5968 2819 Fax: +61 3 5968 2662

exhibition • seminars • workshops

art + frame 2017

JOIN US IN SYDNEY FOR THE NUMBER ONE ART AND FRAMING INDUSTRY EVENT! A trade exhibition featuring key industry suppliers along with an extensive program of seminars and workshops, make this event a not to be missed opportunity for anyone working in the industry!

royal randwick, sydney august 11-13, 2017 Register now at www.theframingshow.com.au

REAL ART • REAL EDITIONS • REAL ARTISTS

All States Frames Home to the industryâ&#x20AC;&#x2122;s most elegant fellas All Mates They were all mates at All States And now they are no more Nothing lasts forever though Of that you can be sure They stuck with us through thick and thin On every back page ad Ornate frames and furniture Through every craze and fad At every trade show they were there Distinctive in maroon Their smiles would last from early morn â&#x20AC;&#x2DC;Till late each afternoon Good humour was their stock in trade And the banter stayed the same A nod, a wink, a casual joke As they sold you one more frame They were all mates at All States For us a true icon And yet nothing lasts forever And now they too are gone The boys have all moved on now But we cannot let it rest So to all our mates from All States We wish you all the best!