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Table&of&Contents& 1.#Overview#............................................................................................................................#5& About#this#manual#.........................................................................................................................#7& 2#Principles#for#effective#knowledge#exchange#.........................................................#9& Principle#1:#Design#......................................................................................................................#10& Principle#2:#Represent#...............................................................................................................#12& Principle#3:#Engage#.....................................................................................................................#14& Principle#4:#Impact#......................................................................................................................#17& Principle#5:#Reflect#and#Sustain#..............................................................................................#18& 3.#Mapping#stakeholders#&#designing#a#knowledge#exchange#plan#.................#20& 3.1#Mapping#stakeholders#and#likely#research#users#......................................................#20& Identifying&stakeholders&.........................................................................................................................&21& Grouping&stakeholders&............................................................................................................................&22& Understanding&relationships&between&stakeholders&.................................................................&26& 3.2#Designing#a#knowledge#exchange#and#communications#strategy#........................#27& 4.#Tools#for#Engagement#..................................................................................................#29& 4.1#Designing#and#facilitating#workshops#with#stakeholders#......................................#29& Event&planning&............................................................................................................................................&29& Engagement&techniques&..........................................................................................................................&34& Facilitating&dialogue&with&stakeholders&and&likely&users&of&research&.................................&37& Facilitating&research&with&stakeholders:&Citizen&Science&.........................................................&41& 4.2#Achieving#impact#through#working#with#policyOmakers#........................................#42& Design:&how,&when&and&where&to&engage&with&policyMmakers&...............................................&42& Represent:&who&has&the&power&to&make&a&difference?&...............................................................&44& Engage:&build&relationships&with&policyMmakers&.........................................................................&45& Impact:&influencing&policy&.....................................................................................................................&46& Reflect&and&sustain:&create&trusting&relationships&.......................................................................&49& How&to&write&a&policy&brief&....................................................................................................................&50& Video&Policy&Briefs&....................................................................................................................................&52& How&to&write&a&press&release&................................................................................................................&54& 4.3#Effectively#using#Social#Media#for#KE#.............................................................................#55& Approaches&to&engaging&with&social&media&....................................................................................&55& Mavens,&Connectors&and&Salespeople&...............................................................................................&56& Do,&Share,&Gain!&...........................................................................................................................................&57& The&Social&Media&Strategy&......................................................................................................................&58& Top&Twitter&Tips&for&Academics&..........................................................................................................&61& !
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Crowd&Funding&as&Knowledge&Exchange&........................................................................................&66&
5#Tracking#and#evaluating#research#impact#.............................................................#68& 5.1#Inspiration#or#trap?#Should#you#track#the#impact#of#your#research?#..................#68& Why&track&research&impact?&.................................................................................................................&68& The&research&impact&trap:&are&we&playing&selfMdefeating&games&with&impact?&..............&69& 5.2#Designing#impact#tracking#systems#with#people#at#the#heart#...............................#71& Why&is&it&so&difficult&to&track&impact?&...............................................................................................&71& The&danger&of&impact&tracking&systems:&two&very&different&approaches&..........................&72& CoMdesign&impact&evaluation&with&the&people&who&generate&the&impacts&........................&75& Find&out&what&the&people&who&benefit&from&your&research&regard&as&impact&................&76& PeopleMfocused&impact&tracking&..........................................................................................................&77& 5.3#Which#tool?#ResearchFish,#Kolola#and#ImpactStory#compared#............................#77& Why&invest&in&an&online&impact&tracking&tool?&.............................................................................&77& OffMtheMshelf&or&inMhouse?&......................................................................................................................&78& OffMtheMshelf:&ResearchFishŽ,&Kolola&and&ImpactStory&compared&......................................&78& Conclusion&....................................................................................................................................................&88& Further#Reading#.................................................................................................................#89& General&...........................................................................................................................................................&89& By&the&trainers&............................................................................................................................................&89& About#the#Authors#.............................................................................................................#90& Acknowledgements#...........................................................................................................#91& Appendix:#Examples#of#engagement#tools#.................................................................#92& Example#Knowledge#Exchange#Plan#......................................................................................#92& Example#event#facilitation#plan#..............................................................................................#96& Example#headings#for#Social#Media#Strategy#.....................................................................#99& ! ! ! This!handbook!has!not!been!published!elsewhere!and!is!available!exclusively!to!participants!on!training!courses.! The!entire!work!is!subject!to!copyright.!All!rights!are!reserved,!whether!the!whole!or!part!of!the!material!is! concerned.!Nothing!from!this!document!may!be!translated,!reproduced,!stored!electronically,!published!or! circulated!in!any!way!without!prior!written!permission!from!the!authors.! This!manual!can!be!cited!as:!! Reed,!M.S.,!Attlee,!A.!(2015)!Knowledge)exchange)training)for)research)impacts.!Unpublished!training!manual,! nd Sustainable!Learning!project!and!Living!with!Environmental!Change!programme.!2 !Ed.! To!find!out!more!about!the!research!that!has!informed!this!manual!and!to!acecess!furher!resources!and!training!to! improve!your!impact,!visit:!www.mayaproject.org/training! Š!Project!Maya!
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