engage"with"other"platforms"on"a"more"sporadic"basis,"like"Pinterest,"Vine,"Periscope" and"Google+."My"point"is"that"you"don’t"have"to"spend"all"day"on"social"media"to" become"influential"in"this"sphere."Box"12"describes"the"tricks"I"use"to"grow"my" influence"online,"and"I"will"unpack"these"in"the"next"chapter."" " "
Box"12:"How"to"get"50J100"new"followers"per"day"(and" only"spend"20"minutes"a"day"on"Twitter" • • • • • •
Have#a#social#media#strategy:#know#your#audience,#add#value# to#them#and#actively#promote# Focus#on#Twitter#(and#LinkedIn#if#you’ve#got#time)# Be#credible:#link#to#content# Be#visual:#stand#out#from#the#crowd# Tweet#at#the#right#time:#audience#time#zone#and#engagement# peak#times# Three#tweets#and#a#follow/unfollow#strategy#
# For#more#details#about#how#do#each#of#these#things,#see#the#next# Chapter.#
" " " I"don’t"want"this"to"come"across"as"though"our"goal"should"always"be"to"amass"as" many"followers"as"possible."The"focus,"if"we"want"to"generate"impact"should"be"on" the"quality"of"engagement"you"can"drive"from"your"use"of"social"media."However,"for" certain"purposes,"you"may"want"to"become"influential"on"social"media,"and"for"that" you"need"to"be"well"known."I"have"different"strategies"for"different"projects."For"my" peatland"(@IUCNpeat)"and"desertification"(@DESIREproject)"Twitter"accounts,"I’m" focussing"on"providing"balanced,"upZtoZdate"evidence"to"inform"policy"and"practice."I" tweet"once"a"week"for"one"and"once"a"month"from"the"other,"and"don’t"have"a" strategy"for"growing"my"followers"on"those"accounts."However,"for"my"knowledge" exchange"and"impact"research"(@fasttrackimpact),"I"had"gave"myself"a"target"of" reaching"10,000"followers"before"I"launched"my"free"online"training"course"for" researchers,"because"I"wanted"to"have"enough"influence"and"visibility"to"be"able"to" make"the"course"widely"available."It"was"an"ambitious"goal,"given"that"it"had"taken" 113"