UNICEF Tune In To Kids 1996 by Prographics Inc

15 December 1996

TUNE IN TO

KIDS

INTERNATIONAL CHILDREN’S DAY OF BROADCASTING

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The International Children’s Day of Broadcasting creates an ideal opportunity to reflect more fully about issues that are blotted out of our view by political events and adult issues.

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— Wieslaw Walendziak Chairman, Polish Public Television

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The International Children’s Day of Broadcasting is a highlight in our children’s programming calendar. The ABC’s support today has grown to include our radio networks and international satellite television service. As Australia’s national broadcaster, we will mark this Day by broadcasting a series of special television and radio programmes.

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— Brian Johns Managing Director, Australian Broadcasting Corporation (ABC)

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As the only broadcasting house in Zambia, we are deluged with political and economic issues. The International Children’s Day of Broadcasting ensures that at least once a year we give children their own space and focus our thinking on their needs. It was during the Day that I personally realized just how unfair we have been to children in not allowing them access to our terrain.

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— Duncan Mbazima Director General, Zambia National Broadcasting Corporation

Children’s Day of Broadcasting “ Theis International one concrete example of the work done on behalf of quality children’s programming. In conjunction with the Day, the Board of the Finnish Broadcasting Company signed a declaration on the television rights of children and committed the company to quality children’s programming that respects the children’s own culture and promotes understanding and regard for other cultures.

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— Astrid Gartz YLE TV1 Programme Director, Finland

CONTENTS Participating countries and territories in 1995 ............................ 2 A quiet success story ........................................................... 3 UNICEF Executive Director Carol Bellamy looks at the success of the International Children’s Day of Broadcasting and challenges broadcasters to tackle an important children’s issue in 1996 — the problem of violence on television.

Using television to help children: There can be no more important mission.................................................................. 6 Thomas S. Rogers, President, NBC Cable and Business Development, and Executive Vice President, NBC, talks about the power of television to improve children’s lives.

Taking responsibility for children’s concerns: What happened in 1995 ......................................................... 8 In 1995, broadcaster participation in the International Children’s Day of Broadcasting increased, as did the quality of the programming. Here’s a look at the Day’s events last year and suggestions for helping you plan your programming for 1996.

How UNICEF can help you tune in to kids................................. 10 Every year, UNICEF offers free or low-cost programming to broadcasters for use on the Day. Here are synopses of the documentaries, spots and other programmes available for 1996 along with details on how to obtain them.

The International Council/UNICEF Award: Rewarding the industry’s commitment to children ..................... 15 Arthur F. Kane, Executive Director of the International Council of the National Academy of Television Arts and Sciences, talks about the first International Council/UNICEF Award and tells how you can enter the competition.

Participating countries and territories – 1995* Afghanistan Albania Algeria Angola Antigua and Barbuda Argentina Australia Austria Azerbaijan Bahamas Bahrain Bangladesh Barbados Belgium Belize Benin Bhutan Bolivia Bosnia and Herzegovina Botswana Brazil Bulgaria Burkina Faso Burundi Cambodia Cameroon Canada Cape Verde Central African Republic Chad Chile China Colombia

Comoros Costa Rica Côte d’Ivoire Croatia Curaçao Czech Republic Denmark Djibouti Dominica Dominican Republic Ecuador Egypt El Salvador Equatorial Guinea Eritrea Estonia Ethiopia Fiji Finland France Gambia Germany Ghana Greece Grenada Guatemala Guinea Guinea-Bissau Guyana Hong Kong Hungary Iceland India

* As reported to UNICEF.

Indonesia Iran, Islamic Republic of Iraq Ireland Israel Italy Jamaica Japan Jordan Kazakstan Kenya Korea, Republic of Kuwait Lao People’s Democratic Republic Latvia Lebanon Liberia Libyan Arab Jamahiriya Luxembourg Malawi Malaysia Maldives Malta Mauritania Mauritius Mexico Mongolia Montserrat Morocco Mozambique Myanmar Namibia

Nepal Netherlands Netherlands Antilles New Zealand Niger Nigeria Norway Oman Pakistan Panama Papua New Guinea Paraguay Peru Philippines Poland Portugal Qatar Russian Federation Sao Tome and Principe Saudi Arabia Senegal Sierra Leone Singapore Slovakia Slovenia Somalia South Africa Spain St. Kitts and Nevis St. Lucia St. Vincent and the Grenadines Sri Lanka

Sudan Swaziland Sweden Switzerland Syrian Arab Republic Taiwan Tanzania, United Republic of Thailand The former Yugoslav Republic of Macedonia Togo Trinidad and Tobago Tunisia Turkey Uganda Ukraine United Arab Emirates United Kingdom United States Uruguay Venezuela Viet Nam West Bank and Gaza Yemen Yugoslavia Zaire Zambia Zimbabwe

A quiet success story Carol Bellamy, Executive Director, UNICEF

his December, UNICEF will celebrate its issues of broadcasters’ social responsibilities, especially in 50th anniversary. But December 1996 also the area of media violence. marks another important anniversary for our The problem of violence organization — the fifth International Children’s Day of The television industry needs to address the issue of Broadcasting. violence in the media. But I believe that any such discusThe Day has achieved far more than any of us had inision needs to take into account the violence in the real tially dreamed or hoped. It has not only focused public world. attention on children’s concerns, but also helped effect Over the past decade, approximatepositive change in the lives of children. ly 2 million children have been killed in For UNICEF, one of the more gratiThe National Alliance for Non-violent wars. Civilians now account for about fying lessons of the Day is that broadProgramming supports the 1996 90 per cent of casualties in armed concasters have been willing to do more International Children’s Day of Broadcasting as a positive upward flicts — and the majority of them are than we had originally asked. They did step towards media literacy for the children and women. From Bosnia to not simply air programming on chil21st century global media culture. Rwanda, children have become delibdren’s concerns; they devoted an Applauding the positive efforts of erate targets of warfare. Violent crime entire day or week to children. people of goodwill within the and gang warfare are major problems Broadcasters also trained children broadcasting industry, the Alliance urges broadcasters to designate in a growing number of countries. to produce their own programmes. December 15 as a day without Children are abused in their own They secured the participation of peoviolence in the media. homes every day — in every country. ple who have the power to improve — Whitney G. Vanderwerff, Ph.D. It’s a violent world out there. We children’s lives. They made documenExecutive Director at UNICEF spend a growing proportaries on violations of child rights. US National Alliance for Non-violent Programming tion of our time dealing with the conAt a time when technology has sequences of violence on children. We opened up the world and debate is try to shield children from the worst effects of war and widespread about television violence and broadcasters’ conflict. We support programmes to educate children social responsibility, this is a success story that has gone about violence-free ways of resolving conflicts. largely unnoticed. As we work to build a more peaceful world for our I believe that the success of the Day can provide some children, it is especially sad for us to see children answers for those who are grappling with the complex

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documentaries, too, can distort violence, selectively who are not in war zones or violent situations being exaggerating or sensationalizing events. The affected by the violence depicted in the media. proliferation of cable and satellite channels adds to the Children are growing up in many countries with vioproblem, if only because of the exponential increase in lence and its reflection in the mass media as a the volume of violent shows available to viewers. major part of their lives. Television brings violence into Clearly, violence on the screen is an the home as news and entertainincreasingly serious problem that ment — and as a strange hybrid of the demands action. And perhaps the two — making it difficult for adults and Television is a persistent and effecway ahead lies not only in looking at children alike to distinguish between tive teacher — whether the lessons are taught by design or by default. how to eliminate violence on televireality and fiction. Television can continue to teach our sion, but also in looking at how to children the unrealistic, misleading A reflection on society strengthen television’s power to and deadly lessons that have for Although most children are resilient inspire positive change. decades fostered violence, fear and learn to cope with stress and danand desensitization — as research The power for good evidence has clearly confirmed. ger, they pay a price in terms of healthy Or this teacher can design a new Television has enormous potential for development when violence is extreme lesson plan that will serve the good. First of all, while studies have or pervasive. And society as a whole educational and informational needs shown the negative effects of televipays a tremendous price as the cycle of of children throughout the world by sion violence on children’s attitudes teaching a broad variety of accurate, violence and trauma is transmitted effective and life-saving solutions to and behaviour, studies have also from generation to generation. the problems of violence. Which shown that television can influence Young children are heavy television television teacher will we choose children positively. This is a very powviewers. In some countries, they watch to teach our children? The time to erful concept. It means that not only decide is upon us. up to 20 or 30 hours of television a can we begin to undo the damage of week — more time than they devote to — Ronald G. Slaby, Ph.D. Lecturer on Education and Pediatrics inappropriate programming, but we any other activity except sleeping. at Harvard University can also use television for good. Because they lack real-life experiences Statement endorsed by the Massachusetts Medical Society Television has the potential to conagainst which to compare and judge tribute substantially to children’s eduwhat they see on the screen, and cation and development, as well as to solutions to sensebecause their own personalities and value systems are less violence and intolerance. still developing, they are very susceptible to the violence Second, it is within our power as adults, as parents and they see on television. as citizens to act responsibly to curtail the effects of Studies show that exposure to heavy doses of televiexcessive media violence on the young. All of us can play sion violence increases the likelihood of aggressive a part, both at home and in the public arena. behaviour, especially in boys. Gender differences are reinforced by much of what is offered on television: boys UNICEF’s involvement in this area is relatively new, tend to identify with male characters who are strong and but I would argue that solutions can be found through aggressive; girls identify with victims. partnerships of governments, the television industry, Television tends to present violence in unrealistic, communities, parents and children themselves. In many misleading and glorified ways. Fictional programming countries, broad alliances have been formed to improve often presents violence as all-pervasive, legitimate, television programming, and many breakthroughs have rewarded, effective, even clean. News programmes and been made in recent years.

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Parents have a responsibility to limit, or at least to monitor, children’s television viewing. You, the broadcasters, can provide appropriate, quality programmes for children, refrain from offering violent shows during peak viewing hours and adopt mechanisms and voluntary codes of behaviour. Governments must encourage the broadcast industry and commercial sponsors to support and implement such measures. One especially encouraging development in this area is the International Children’s Television Charter, which emerged from several important international conferences over the past two years. The Charter, which rejects ‘gratuitous scenes of violence and sex’, is specifically aligned with the principles of the Convention on the Rights of the Child, an international treaty that has now been ratified by almost every country in the world. The Convention states that children should have access to appropriate information and that the mass media should be encouraged both to disseminate information that is of

social and cultural benefit to children and to take steps to protect them from harmful materials. The Convention on the Rights of the Child gives children the right to express their opinions freely and to take part in the decisions affecting their lives. We at UNICEF feel that broadcasters should involve children in their decision-making wherever possible. But I believe the television industry can go further. I am asking you to make this year’s International Children’s Day of Broadcasting a violence-free day for children. By embracing the Day, you have shown us the way forward. I am asking you once again to do more — to go beyond our dreams, to exceed our expectations. Make your medium a place to learn, to laugh, to build bridges and to resolve conflicts. We believe you can do it. After all, this time you have a quiet success story to live up to.

Using television to help children: There can be no more important mission Thomas S. Rogers, President, NBC Cable and Business Development, and Executive Vice President, NBC

he International Children’s Day of Broadcasting, a joint initiative of the International Council of the National Academy of Television Arts and Sciences and UNICEF, is now in its fifth year. Members of the Council gave it strong support from its inception. While we hoped for success, none of us dreamed that within five years the Day would win the support of 2,263 television and radio stations in 171 countries, from satellite networks covering continents to tiny community radio stations in war-torn countries. The Day was inaugurated at a time when the broadcast industry was beginning to experience massive changes, not only technologically, but in the way we do business. Privatization, pan-European and pan-Asian broadcasting, re-regulation and new regulation have brought new challenges and new responsibilities. These exciting times have given the word ‘international’ a new meaning in the communications world. It is no longer simply a recognition of the role broadcasters and other mass media play in the cultural, political, social and economic fabric of nations. The mass media industry itself has become globalized. Major media companies no longer define themselves in terms of their national markets. Creating opportunities for alliances and expansion, once part of longer-term strategic corporate thinking, has become today’s issue rather than tomorrow’s. Entertainment and sports programmes are being watched, shared and digested on a global scale. This global-

ization of media franchises stretching from the US to Europe and Asia has huge social and political ramifications. Television is a great connector among people, a way of helping them share and understand each other’s experiences. This interlinking of communities, countries and even continents has led broadcasters to grapple with the issue of social responsibility. In the US, as in many other markets, this debate has centred around the theme of violence on television and its effect on our children. I believe that many of those involved in this debate have not focused enough on the positive aspects of television — on its tremendous power to educate, to inform, to provide role models and to make the world a better place for children. Last year, I went out with my nine-year-old son on Halloween to ‘trick or treat’ for UNICEF. It made me proud that he wasn’t just thinking about collecting candy for himself, but wanted to share with poorer children who needed more important things. My son asked me why we couldn’t have a button on our television sets that would let us respond instantaneously to spots on behalf of children’s charities, so that we could give money for children all year round, not just on Halloween. Using television to help our children — not a bad idea. That evening made it clear to me what is so special about the International Children’s Day of Broadcasting. The Day allows us as broadcasters to link our wishes for children with our daily work, from the more serious role

of raising awareness of children’s concerns to the simpler one of entertaining them in an informative, constructive way. The Day reminds us of the responsibility inherent in our work, something that is becoming ever more important as the industry crosses national and continental boundaries. My son reaffirmed for me another valuable lesson that night. He made me realize how important it is to hear our children. The International Children’s Day of Broadcasting gives us a great opportunity to learn from our children. And it gives them a rare opening to make their views known to the world — and to each other. Never before has there been the occasion — and the means — for kids around the world to speak out to each other and to us. The growth and globalization of television has given us an unprecedented chance to allow children to find out what makes each of them unique and what unites them. The International Council has always been an organization dedicated to recognizing international programming achieve-

ments and the important role of television throughout the world. I am proud that we acknowledge the work of broadcasters on the International Children’s Day of Broadcasting with an award that is presented at the International Emmy Awards Gala. As the Council looks towards the future, we want to become the forum for grappling with the issues facing the globalization of the television business. We want to dedicate ourselves to promoting the exchange of ideas and information regarding critical issues affecting the business, political and cultural concerns that arise from developments within the television industry throughout the world. And we want to ensure that whatever technological or market changes lie ahead, children will always experience what is best and finest in our industry. We want to ensure that the power of television is used to give greater focus to the condition of children around the world and to help improve that condition in both developing and industrialized countries. There can be no more important mission.

Taking responsibility for children’s concerns:

What happened in 1995

n 15 December 1996, more than 2,200 broadcasters from over 170 countries around the world will participate in the fifth International Children’s Day of Broadcasting. Yet the increasing numbers are only part of the story. The Day has provided governments, broadcasters, communities and children themselves with a powerful opportunity to create not only a better broadcast environment but also a better world for young people. In previous years, we offered suggestions to help you ‘tune in to kids’ on the Day. Our ideas ranged from recording public service announcements (PSAs) to turning television and radio stations over to children for the Day. This year, we decided to show by example. Here are some ways in which governments, broadcasters and children have drawn the public’s attention to the problems affecting children and tried to create some solutions to them.

Governments Governments in many countries have embraced the Day, using it as a catalyst for action on behalf of children. ▲ In Australia, the Day received endorsements from Prime

Minister Paul Keating and Communications Minister Michael Lee. ▲ The Day was launched in Barbados with a televised message from Senator Glyne Murray, Minister of State, Civil Service and Information. ▲ In Croatia, government representatives participated in a major media conference at a children’s health centre in Zagreb. ▲ Dr. Joaquin Balaguer, then President of the Dominican Republic, was interviewed on television by a six-year-old girl.

▲ Guinea’s National Assembly and Supreme Court presidents

participated in a talk show with young people about how the quality of children’s lives could be improved. ▲ Malawi’s President, Bakill Muluzi, responded to children’s letters through a specially arranged radio broadcast on the state-owned Malawi Broadcasting Corporation. ▲ In Oman, officials from the Ministries of Health, Education, Social Affairs and Labour were interviewed on radio by children and adult broadcasters. ▲ In the United States, First Lady Hillary Rodham Clinton taped a message for the Day and an introduction to the UNICEF programme Growing & Changing, which were both distributed and televised around the world.

Broadcasters Broadcast organizations — such as the Asia-Pacific Broadcast Union and the Commonwealth Broadcasting Association — have always supported the International Children’s Day of Broadcasting and its ideals, and individual participating broadcasters have aired programmes on children’s concerns. But 1995 saw broadcaster involvement in many countries go far beyond the mere allocation of an hour or two to children’s programming. ▲ In Asia, Turner Network Television and the Cartoon Network

organized a ‘Toons that Care Day’, focused on drug abuse and other issues that affect children. ▲ The Broadcasting Corporation of Belize (BCB) brought students to Belize City to produce their own radio programmes on child rights. ▲ Benin national television aired an animated film on health issues produced at training workshops by students aged 8 to 12.

▲ Bosnia and Herzegovina Television produced a documentary ▲

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on the lives of children and families in war-torn areas. Cambodia’s national television (TVK) co-produced a drama on the Convention on the Rights of the Child to be distributed throughout the country’s school system. Executives of the Finnish Broadcasting Company (YLE) signed a declaration on children’s television rights, encompassing the rights to good-quality programming of varying themes and forms, the exclusion of violence in children’s programming and freedom of expression via television. Liberia’s broadcasters are making efforts to form an organization to help promote children’s rights. The North African broadcast organization Union des Radiodiffusion Nationales d’Afrique (URTNA) asked stations to devote time on the Day to children in war-torn areas of the world. In Switzerland, Radio Suisse Romande’s morning programme Magellan focused on children for a week, interviewing young people who were refugees or victims of war in countries around the world.

▲ In the United Kingdom, BBC Radio featured a story about a

girl who had lost her father in the Northern Ireland conflict. ▲ The Zimbabwe Broadcasting Corporation aired a television

and radio documentary on the sexual abuse of children, featuring a discussion among four young people.

Children Children play a stronger role each year, not only expressing their own concerns, but also using the power of broadcasting to help those among them who are especially vulnerable. In 1995, they tackled wide-ranging issues such as education, health care, war and violence. ▲ In Kenya, brother and sister Sachin and Avni Dave (aged 16

and 18, respectively) raised more than $37,000 for their country’s polio campaign through sales of cassette recordings of their music. ▲ Liberian radio stations aired children’s interviews with the country’s leaders about the peace process, preventing war, the

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rehabilitation and education of former child soldiers, and children’s rights to health care and education. In Poland, 9,000 young people participated in concerts to raise money for handicapped children. In Somalia, children interviewed a clan leader, a local police official and the head of a women’s group on radio. A young Syrian girl interviewed the country’s Health Minister, Dr. Mohammad Eyad Al-Shatti, on television, asking him what was being done to iodize salt, stop the spread of communicable diseases and improve health care services. In the West Bank and Gaza, eight 14-year-olds participated in a radio show where they discussed violence, gender disparity, poverty and the quality of education and health care, among other issues. In Yugoslavia, young people mobilized to collect Christmas presents for disadvantaged children.

Some other suggestions There are many other ways broadcasters can mark the Day: • Involve children in your broadcast planning and give them access to the air waves. Where possible, train them so that they understand how to make the best use of your resources. • Make the Day one that can lead to real change for children by publicizing the issues affecting children, raising money for a children’s cause or presenting children with positive role models through entertainment programming. Remember that television and radio can effect real change for children. • Publicize your involvement in the Day. Launch it on your morning programme and announce your special programming. Advertise your participation in your station’s magazine and local programme listings. Announce the proportion of your station’s programming that will be given to children. Canada’s TVOntario adopted many of these suggestions, devoting the entire Day to children in 1995. It was the station’s highest-rated Sunday in 10 years — positive proof that children are not the only ones who benefit when a broadcaster ‘tunes in to kids’!

How UNICEF can help you tune in to kids Every year, UNICEF offers free or low-cost programming to broadcasters for use on the International Children’s Day of Broadcasting. Here are synopses of the documentaries, spots and other programmes available for 1996 along with details on how to obtain them.

Films Postcards to Cairo Producers:

Languages: Duration: Distribution:

North South Productions (United Kingdom); Jordanian Television; UCV Television, Channel 5 (Chile); TVOntario (Canada); UNICEF English, French, Spanish, Arabic, M&E* 30 minutes Global

This documentary, highlighting children’s rights as articulated in the Convention on the Rights of the Child, follows six committed young people from Egypt, Jordan and Tunisia as they explore the theme of children’s rights in the Middle East. In the first segment, two Tunisian girls, 14, look at child survival rights. They accompany a travelling photography exhibition to an underdeveloped area of the country where UNICEF is supporting a new community schools’ initiative and the government has introduced clean water and health programmes. *Music and effects.

In the second segment, two Egyptian boys investigate protection rights. They visit a UNICEF-supported child workers’ project in Alexandria, where boys working in machine shops are being provided with health services, education, recreational activities and improved working conditions. The third pair, a girl and a boy from Jordan, examine how girls gain access to their rights. The two talk with a group of young women who have written and performed a poetic drama about girls’ rights and with secondary school children who have produced a musical on child rights. Throughout their travels, the young people send Hi 8 ‘video postcards’ to a children’s group producing a report on child rights.

Alone We Are Nothing Producer: Languages: Duration: Distribution:

UNICEF English, French, M&E 30 minutes Global

Children in camps for displaced persons throughout Burundi have experienced the horrors of ethnic strife. To reach these children with messages of hope, UNICEF has

used an innovative tool — puppets for peace. The puppet shows travel to the camps, teaching about peace, conflict resolution and reconciliation. Alone We Are Nothing features one such show, aimed at children, about a dog and a cat who quarrel bitterly until they realize that the dog’s strength and the cat’s speed are needed to thwart some pesky rats who try to steal their corn. The programme is introduced by actor Laurence Fishburne.

Short Stories Producer:

Languages: Duration: Distribution:

TV Communications for Norwegian Broadcasting (NRK) English, M&E Four short stories, 15 minutes each Global

These true stories, targeted at children between 10 and 14 years, show how young people can play an important role in the development of their communities. Rwanda: Twelve-year-old Jean lost his family in the 1994 conflict and now lives in an orphanage in Kigali.

As Jean tells his tragic story, an orphanage employee starts to beat a drum, the children begin to sing and dance and eventually Jean joins in. The music transforms the lost orphan into a smiling child, bringing a message of hope for the future. Guatemala: In the marketplaces, parks and squares of Quetsaltenango, 14-year-old Victor Alfredo teaches young boys and girls whose parents cannot afford to send them to school. Victor teaches at least three hours a day, five days a week, in addition to helping his grandmother sell fruits. Eritrea: Two 10-year-old soccer players from Eritrea take part in a tournament in Norway with 22,000 participants. This story follows the boys as they travel from Eritrea to Oslo and as they return to their everyday lives after the soccer matches. Nepal: Kumari is a girl living in a village in the western part of Nepal. She and her family make beautiful paper by hand from the lokhta shrub growing in the hills. The film shows what happens when a boy from a neighbouring village comes with his father to visit the family and propose marriage to Kumari.

home and has since been living on the streets with three other girls, who teach her the skills of survival in this tough environment. Her three friends make a living through prostitution, but Tatiana chooses her own way of coping.

Under the kind guidance of a local resident, the children start a rubbish recycling business and win the hearts of the other residents through their enterprise and sincerity. The programme also highlights education, poverty and other social issues.

Peru and the Philippines,

People: An Animated Musical Celebration of Diversity

from the series

‘Through the Eyes of the Children’ Producers:

Globalvision, Maryknoll Productions, UNICEF Languages: English, M&E Duration: Two segments: 12 and 15 minutes, respectively Distribution: Global

Two ‘video letters’ (video rap sessions), from a series that examines children’s rights as articulated in the Convention on the Rights of the Child, feature young people’s perspectives on child labour in Peru and sexual exploitation in the Philippines.

Ragpickers, from the series ‘Earth Tales’ Dream Girls

Producers:

Danmarks Radio, UNICEF

Languages:

Languages: Duration:

English, M&E 26 minutes

Duration: 15 minutes Distribution: Global

Distribution:

Global

This documentary follows four girls living on the streets of Rio de Janeiro (Brazil). When her father was taken to prison, 11-year-old Tatiana ran away from

North South Productions, Channel 4 (United Kingdom) English, M&E

This docudrama, set in India, is about a teenage girl named Laxmi who runs away from home to avoid marriage to an older man. Her brother accompanies her to the city, where they find work as ragpickers.

Producers:

Lightyear Entertainment in association with The Disney Channel Languages: English, French Duration: 50 minutes Distribution: Free to broadcasters in selected developing countries. In other countries, the film must be licensed from: NBD Television Unit 2, Royalty Studios 105 Lancaster Road London W11 1QF United Kingdom Tel: (44 171) 243-3646 Fax: (44 171) 243-3656

An animated musical journey of imagination features Cara, a young girl, and her feisty grandfather celebrating the differences that make people special. Based on the internationally best-selling picture book by Peter Spier, People is a modern family classic, with a message about diversity and tolerance that is as timely as it is entertaining. The film uses a combination of seven animation techniques to illustrate the differences and similarities of the world’s people and features 10 original songs from renowned artists like Peabo Bryson, Chaka Khan, Al Jarreau and Vanessa Williams.

Growing Up 2 Producers:

Television Trust for the Environment (TVE), Carlton Television (United Kingdom), UNICEF Languages: English, M&E Duration: 30 minutes Distribution: Free to broadcasters in developing countries. In industrialized countries, the film must be licensed from: Television Trust for the Environment Prince Albert Road London NW1 4R2 United Kingdom Attn: Cath Hall Tel: (44 171) 586-5526 Fax: (44 171) 586-4866

The original Growing Up is a compelling, true drama about nine babies living in different countries of the world, all born within a year of the Earth Summit in Rio. Growing Up 2, the sequel, follows these children — now four years old — and examines how the environment and human development have affected their lives, offering an intimate view of global issues and how they affect children in today’s world.

The Spinner Producers:

Polish Television, Inc.

Languages: Duration:

Non-verbal 4 minutes

Distribution: Global

This is an animated musical about the famous 19th century Polish composer Stanislaw Moniuszko.

Dinner for Two and When the Dust Settles Producers:

National Film Board of Canada, UNICEF Languages: English, M&E Duration: 7 minutes and 5 minutes, respectively Distribution: Free to broadcasters except in Australia, Austria, the Benelux countries, Canada, France, Germany, Japan, Mexico, New Zealand, Scandinavia, Switzerland, the United Kingdom and the United States. In these countries, the film must be licensed from the National Film Board of Canada. For more information, contact: National Film Board of Canada 3155 Chemin Côte-de-Liesse Quebec, Canada H4N 2N4 Attn: Joanne Leduc Director, International Distribution Tel: (514) 283-9438 Fax: (514) 496-1895

These two films examine the nature of conflict and its resolution. Dinner for Two reveals how a simple dispute between two small animals grows into a violent struggle, disrupting an entire community. When the Dust Settles shows a fastidious gopher that finally snaps over his neighbour’s careless ways, and the messy, dirt-slinging match that ensues. This humorous film offers a valuable lesson on the need to resolve small conflicts before they become bigger.

Feeling Alone Together and Somos o Mundo, from ‘Children’s Rights’ Producers:

International Association of Animators (ASIFA) Languages: Non-verbal Duration: 2:08 minutes and 3:15 minutes Distribution: Global For more information, contact: Atelier Camera Enfants Admis Cour St. Gilles, 35 4000 Liege, Belgium Attn: Jean Luc Stock Tel: (324) 153-5997 Fax: (324) 152-5631

‘Children’s Rights’ is a collection of animated films made by children during the 10-day ASIFA/CINANIMA International Animation Workshop in Portugal, November 1995. In Feeling Alone Together, three children go to a television studio to voice their complaints and demand their rights. The situation is based on article 18 of the Convention on the Rights of the Child, which states that children have the right to be raised and educated by both of their parents or by guardians. Somos o Mundo (We Are the World) examines the hardships children face in different parts of the world, with a focus on article 36 of the Convention, which stipulates children’s right to be protected from exploitation.

For further information, contact:

Recycle and The Zoo, ‘Make a Video’ project

Pingu BV Postbus 11133 NL-1001 GC Amsterdam Attn: Silvio Mazzola Tel: 31-20-421-6161 Fax: 31-20-421-4744

from the

Producers:

Finnish Broadcasting Company (YLE); Croatian TV (HRT); Yorkshire Television, Channel 4 (United Kingdom) Languages: Non-verbal Duration: 3:07 minutes and 3:19 minutes, respectively Distribution: Global

As part of the unique ‘Make a Video’ project conducted by the Finnish Broadcasting Company (YLE), children all over the world were encouraged to make videos in groups or with their classes. Recycle is a musical animated film that deals with the theme of environmental concern. It was produced by children aged 6 to 11 from the Hayfield and Lingham Schools in the UK. The Zoo is an animated film about animals, with rich sound effects made by Croatian children.

A Pingu Story Producers: Languages: Duration: Distribution:

Pingu BV Non-verbal 5 minutes Global

Pingu, the animated penguin of the South Pole, has captured the hearts of millions of children and adults in 140 countries with his cheeky “quaa quaa” laughter and his simple, universal messages about the values of nature, friendship and joy. Children all over the world can relate to Pingu and learn the lessons he himself learns episode after episode in the series.

The Child’s Dream, from the series ‘The Sun Is a Yellow Giraffe’ Producers:

Happy Hamster Film/EPIDEM Languages: English, M&E Duration: 5 minutes Distribution: Global For further information, contact: Happy Hamster Film/EPIDEM Maneesikatu 1-3J FIN-00170 Helsinki Finland Attn: Mikael Wahlforss Tel: 358-0-278 1935 Fax: 358-0-278 1988

In the pilot of the series by Antonia Ringbom and Jaana Walforss, the yellow giraffe — a secret friend — leads children into the world of stories and poems. In this episode, based on a poem by Elmer Diktonius, a homeless boy named Totti and his dog walk downtown looking for something to eat. Of all those they meet, the yellow giraffe is the only one who cares for them and arranges things for them — in its own special way. Contented, Totti falls asleep and dreams of an angel, who comes to them with a sausage in hand.

Santa’s Christmas Snooze Producers: Languages: Duration: Distribution:

Live Entertainment, Inc. English 26 minutes Available only in the United States and in English-speaking Canada.

This delightful animated fantasy concerns a bear who has trouble getting along with the other animals living harmoniously in a nearby mountain village. As his neighbours joyously await Christmas, the bear decides to cast a sleeping spell on Santa Claus to cancel his arrival. Soon though, the bear regrets his action. He tries to undo the spell, only to discover he’s lost his magic potion book and must find the great walrus, who knows all the magic spells in the world, so that Christmas can be saved.

One of the Gang, from the series ‘Captain Planet’ Producers:

Produced by Hanna-Barbera, Distributed by Turner Broadcasting Systems (TBS) Languages: English Duration: 25 minutes Distribution: Handled by Turner Broadcasting Systems (TBS) and UNICEF

One of the Gang, an animated episode from the ‘Captain Planet’ series, reveals the daily hardships that street children face in trying to find food and money. It also deals with issues of honesty, goodness, cruelty and crime. The episode advocates reading and an awareness about voting.

Television spots ‘Tune In To Kids’ spot tape Shorts, public service announcements (PSAs), spots, music videos, logos and effects. Global distribution: Available to all broadcasters. Boardroom Spot (30 seconds): A young person tells adults how things should be. In English, French and Spanish. Monitor Spot (30 seconds): The world could be a much better place. In English, French and Spanish. Homeless Spot (available in a 30 second and 40 second version): The importance of parental guidance. In English, French and Spanish. Healthy Food (1:30 minutes): A rap song about healthy eating. Courtesy of Children’s Television Workshop. In English. Kids’ Bill of Rights (60 seconds): Kids declare their special rights. Courtesy of Nickelodeon. In English. Laurence Fishburne (30 seconds): A special message for the International Children’s Day of Broadcasting. In English. Fido Dido Spot (10 seconds): A special Fido Dido animated spot produced for the Day by UnComplicated Productions, and Fido Dido, Inc. Non-verbal. 2 PSAs from ‘Captain Planet’ (30 seconds each): From the ‘Captain Planet’ series, two animated spots, one dealing with conflict resolution and mutual respect, the other focusing on the environment, both globally and locally. Courtesy of Hanna-Barbera and Turner Broadcasting Systems. In English and Spanish.

The Joy of Freedom and The Pleasure of Reading (1:30 minutes each): From the series ‘Our Name is Today’, courtesy of International News Productions Ltd. Two non-verbal shorts about the right to freedom of expression and the right to education as articulated in the Convention on the Rights of the Child. The Joy of Freedom shows a group of children from different cultures gathering together to express themselves, inspired by the song ‘I Santi’, sung by Angelo Branduardi. The Pleasure of Reading is about children who lack access to education. For more information about this series, contact: Sean Ward, International News Production Ltd., 1, Vernon Yard, Portobello Road, London W11 2DX, UK. Tel: (44 171) 229-1265; fax: (44 171) 229-0453. Charlotte Roel (22 seconds): A musical spot promoting children.

Music videos Generation Love (5 minutes): “Generation Love for me, destination Generation Love,” sings Charlotte Roel, a popular Danish singer, in this upbeat music video. The video advocates a utopian ‘Generation Love’, with no fighting, no anger, no hatred — only love. Produced by William B. Proven/LEOR Inc./CMC Music. In English. Footprints in Time (3 minutes): A music video especially produced for the International Children’s Day of Broadcasting, performed by the children of Sequoyah School in Pasadena, California. Produced for UNICEF by Randy Hale & Emily Corey. Written by Adryan Russ. In English.

Important Things (3 minutes): A computer-animated music video. Produced especially for the Day by M3D Animation. In English. Together (4 minutes): A music video performed and written by David Broza with lyrics by Ramsey McLean. Because of its popularity during last year’s International Children’s Day of Broadcasting, it is being offered for use this year. Produced for UNICEF by Mecklberg Media Group. In English. People: An Animated Musical Celebration of Diversity (5 minutes): An excerpt, including a complete music video sung by Chaka Khan and Ivan Lins, is available free to broadcasters in all countries from UNICEF for use on the Day .

▲▲▲▲ In addition, UNICEF and UNICEF’s 50th Anniversary logos, graphics, elements and effects are available. Also available is an animated International Children’s Day of Broadcasting logo, created especially for UNICEF by The Disney Institute. To obtain any of the programmes or items listed above for use on the Day, please contact: William Hetzer Chief, Radio, TV and Film Section Division of Communication UNICEF 9th Floor 3 United Nations Plaza New York, NY 10017, USA Tel: (212) 326-7290 Fax: (212) 326-7731

The International Council/UNICEF Award: Rewarding the industry’s commitment Arthur F. Kane, Executive Director, International Council of the National Academy of Television Arts and Sciences (NATAS)

hen the International Council of NATAS first joined forces with UNICEF in 1991 to launch the International Children’s Day of Broadcasting, we knew broadcasters would respond positively to this bold new initiative. But we also knew that might take some time. We never dreamed that in just five years, thousands of broadcasters from every corner of the world would dedicate large amounts of air time, productions and resources to children and children’s programming on this Day. In 1994, our Board of Directors took the Council’s role a step further and voted unanimously to create a special International Emmy Award to recognize outstanding broadcaster involvement in the Day. The International Council/UNICEF Award was created to honour the broadcaster whose participation in the Day is judged as the most outstanding. It also helps in getting more television stations on board and in setting the highest possible standards for participation. The first International Council/UNICEF Award — for broadcasters who took part in the 1994 Day — was conferred in November 1995. More than 40 television stations entered the competition, and 12 semi-finalists were chosen for final judging by the Council: TV Cultura (Brazil); TVOntario (Canada); Sábado Chiquito de Corporan, Channel 9 (Dominican Republic); Ecuavisa (Ecuador); Finnish Broadcasting Company; WDR (Germany); Kenya Television Network; XEIPN, Channel 11 (Mexico); Namibian Broadcasting Corporation; GMA-7 (Philippines); Polish Television; and USA Network. Three finalists were selected from this group.

One of the finalists, TVOntario of Canada, had devoted 12 hours of broadcast time to children’s programming, asking children to call in and vote on the programmes they most wanted to see that day. Another finalist, Kenya Television Network, aired Kids News, a programme written, reported and produced by children. A third finalist, Sábado Chiquito de Corporan from the Dominican Republic, produced a live, 12-hour block of uninterrupted children’s programming that was seen via satellite in 12 Latin American countries. In November 1995, the winner was announced at the 23rd International Emmy Awards Gala in New York. This prestigious event was almost entirely devoted to children’s issues and to how the broadcast industry could help children. Keynote speaker Geraldine Laybourne, then President of Nickelodeon, talked about how girls are represented and underrepresented on television. Thomas S. Rogers, President of the International Council of NATAS, said that all those who participated in the International Children’s Day of Broadcasting could consider themselves “outstanding broadcasters.” UNICEF Goodwill Ambassador Sir Peter Ustinov hosted the evening’s ceremonies and joined UNICEF Executive Director Carol Bellamy in presenting the first International Council/UNICEF Award to Sábado Chiquito de Corporan of the Dominican Republic. We hope that many of you have entered the competition for the 1996 award, and that even more stations will participate in 1997. The information that follows explains how to enter. 15

Rules and regulations The Award is intended to recognize the television broadcaster whose programme presentation in observance of the International Children’s Day of Broadcasting was so outstanding as to have set the standard against which all others may be judged. To be eligible, the broadcast presentation must have taken place on or around Sunday, 15 December 1996 in conjunction with the 1996 International Children’s Day of Broadcasting. Since the Award recognizes the audiovisual excellence of the presentation, as well as conceptual pertinence to the Day, competitors must submit a VHS recording (525/ NTSC or 625/PAL) of their broadcast presentation along with a written narrative — in English — explaining how the material was inserted into the broadcast schedule. If the entire broadcast day was dedicated to ICDB, please describe how this was done. Cassettes entered in the competition cannot be returned. Finalists’ cassettes may be retained by UNICEF and/or the International Council of NATAS for the purpose of promoting the competition in the future and/or for archival purposes. Non-finalists’ videotapes will be destroyed.

How your presentation will be judged UNICEF will pre-screen and evaluate all entries and then submit selected finalists to the Awards Committee of the International Council, which will select the winner from among the finalists. The entries will be judged on concept and execution. CONCEPT deals with the content of the presentation. Does the presentation communicate exceptionally well the underlying purposes of the Day? EXECUTION deals with the quality of the audiovisual production values. Do those values convey the idea of the presentation effectively to the viewer?

All entries must be accompanied by entry forms LANGUAGE: While all presentations may be submitted in their original language, please keep in mind that the final judging will be done in the United States by US television executives. If dubbing or subtitling is not feasible, please provide an English script or summary. ENTRY FEE: There is no entry fee, but all materials must be delivered to UNICEF prepaid and free of any shipping, handling, customs or clearance obligations. DEADLINE: All tapes and entry forms must arrive at UNICEF in New York no later than 31 July 1997 in order to be eligible. For further information, please contact: UNICEF, Three United Nations Plaza, New York, NY 10017, USA; Attn: William Hetzer, Division of Communication. Tel: (212) 326-7290; fax: (212) 326-7731.

▲▲▲▲ Visit us at our Website! http://www.unicef.org/icdb/

The International Children’s Day of Broadcasting “ provides us with a good opportunity to enrich children’s programming. Many departments at CCTV produced special programmes for the 1995 Day. These programmes helped develop mutual understanding between young people of different nations. The Day’s broadcast was the longest and the best of our children’s programmes in recent years.

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— Yu Pei Xia Director, Youth and Children Department, China Central Television (CCTV)

The International Children’s Day of Broadcasting is the best “ opportunity the media give to the world’s children. A sixyear-old girl interviewed our President, Dr. Joaquin Balaguer. It was a brilliant interview, and he answered questions only a child could ask. The Day is a new avenue opened by UNICEF that allows children to say what kind of world they want to live in.

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— Rafael Corporan de los Santos President, Sábado Chiquito de Corporan, Dominican Republic

Our production crew for the International “ Children’s Day of Broadcasting still talks about the experience. It has added a new pro-child aspect to our programming and viewership. We thank UNICEF and hope to participate again and again for children worldwide.

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— Osa Sonny Adun President and CEO, DBN Television, Nigeria

Our viewers enthusiastically approved “ our special programming for the International Children’s Day of Broadcasting through letters, faxes and phone calls. The press gave our broadcast extensive coverage. Our audience ratings for the Day were impressive, reinforcing the idea that we must continue working with UNICEF as well as other television networks, fulfilling our duties as a public broadcaster.

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— Beth Carmona Programming Director, TV Cultura, Brazil

Working with children to prepare a “ show for the International Children’s Day of Broadcasting made us realize that serious discussions of children’s issues should not be confined to adult programming but should also become part of children’s programmes. The success of the Day has encouraged us to strengthen children’s participation in programme production.

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— Hala Atasi Head of Children’s Programmes, Syrian TV

We believe that taking part in initiatives “ such as the International Children’s Day of Broadcasting keeps us in tune with kids, and also encourages them to tune in to us. — Luis Rabbe President, Channels 3 and 7, Guatemala — Fernando Villanueva Vice-President, Channels 3 and 7, Guatemala

The International Children’s “ Day of Broadcasting is an excellent way of bringing children’s programming to the forefront of broadcasting. It is a catalyst for bringing together children from all around the world, so they can share and celebrate their differences while appreciating the universality of childhood.

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— Adrian Mills Creative Head, Children’s and Youth Programming, TVOntario, Canada

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