NBC Checkoff News

Western States Campaign By Makenzie Neves, Manager of Producer Education & Engagement

With summer heating up, the National Cattlemen’s Beef Association (NCBA) on behalf of the national Beef Checkoff, is kicking off the

Western States Regional Campaign. The goal of this campaign is to inspire consumers in the Western U.S. to choose beef as the protein of choice for their outdoor grilling meals. The campaign will include video ads on YouTube that feature beef’s new spokesperson, Tony Romo, Google paid search digital ads, and summer grilling audio ads on Spotify. The video, digital, and audio ads will be targeted to consumers in Nevada, Arizona, California, Oregon, Washington, Idaho, and Montana, and is funded by state beef councils from Idaho, Iowa, North Dakota, and Montana. Media spend will follow the relative consumer population of the seven states where ads will be targeted. This regional campaign will mirror the national summer grilling campaign flight, which will run the length of the summer, from June 6th through August 30th, in order to capitalize on the peak summer grilling season. Funding for this campaign helps to keep beef top-of-mind for Nevada consumers during the summer grilling months and allows the Nevada Beef Council (NBC) to extend state-level producer checkoff dollars into other promotions. One of the NBC’s values is to use beef checkoff dollars effectively and efficiently, and this campaign partnership does just that. That makes summer grilling a campaign producers can feel good about. If you’re looking to sell a farm or ranch, give me call!

Winter and Summer Range plus 500+ acres of Irrigated lands

Bar O Ranch is for sale and has been expanded to 909+ deeded acres. Winter and Summer Range to run approx. 300 pair year around plus sell hay off approx. 500 acres of irrigated lands. There are 5 pivots 3 of which are brand new. 5 irrigation wells service the pivots plus a stream at the home ranch. The home ranch has 3 homes with 3 shops and a horse barn. Good corrals, a hay barn and some equipment included in the sale. Give me a call for more information. This one has great income potential!

Chicken Ranch South of Wells

3796 + Deeded acres fenced an cross fenced with a stock water well and water from a permitted spring. The ranch has an approved irrigation permit for 130 acres and 3 phase power is readily available. There is a 100 acre parcel zoned Industrial with Rail access and access onto US. Hwy 93. Price: $2,277,559

For additional information on these properties, go to: BOTTARIREALTY.COM

Paul D. Bottari, Broker

Nevada License No. B 015476 paul@bottarirealty.com 1222 6th St. PO Box 368 Wells, NV 89835

Work: 775.752.3040

Cell: 775.752.0952 Fax: 775.752.3021

Fallon: 8-5:30 M-F Gardnerville: 8-5 M-F