Courtesy of Beef. It’s What’s For Dinner.
BEEFY SWEET & SLOPPY JOES Western States Campaign Over the summer grilling months, a nationally funded campaign also targeted Nevada consumers. The national Beef Checkoff funded a Western U.S. States campaign targeted to Nevada, California, Oregon, Washington, Arizona and Idaho, showing Beef. It’s What’s For Dinner. ads over 11.6 million times, which adds to the impact of state-funded campaigns that take place throughout the year. The campaign included three primary elements. The first was a YouTube advertising portion that included grilling-focused video ads as well as a “substituting beef is beyond impossible” video, which garnered more than 523,684 impressions and 353,680 video views in Nevada specifically. Secondly, audio ads on the popular music streaming app Spotify garnered over 2.65 million impressions and over 2.48 audio listens nationally. Finally, a Google search campaign promoted recipes and grilling content on BIWFD.com, providing consumers with inspiration, information and confidence when cooking their next beef meal. That component resulted in 25,288 impressions and 1,509 click-thrus in Nevada alone.
Showcasing Beef’s Nutritional Punch And finally, focusing on beef ’s nutrition is another priority for the NBC each year. Our staff includes a registered dietitian, Kori Dover, who works to connect with and provide reliable beef nutrition resources to the health and nutrition community in Nevada. Her position is funded by the Kansas and Nebraska beef councils, which further stretches the limited funding of the Nevada Beef Council. This year’s work in the nutrition realm included participation in the Nevada Academy of Nutrition and Dietetics’ annual meeting, and publication of beef nutrition information and recipes in a health and wellness magazine that was distributed to medical offices throughout Northern Nevada. Visit www.nevadabeef.org/nutrition to see the helpful resources and messaging about beef ’s health that the NBC has available to you. I hope this run-down gives you a good sense of all the work happening each year, and this year in particular. On behalf of the NBC board, I want to thank you for your hard work to ensure Nevada’s beef industry continues to thrive. We are proud to work on your behalf and are committed to ensuring our messages continue to reach consumers. www.progressiverancher.com
This is a very quick (under 30 minutes!), kid-friendly recipe with a great name. Sweet bell peppers give it the sweet, and as for the sloppy, well, that’s the whole sandwich. Who doesn’t like to bite into a Sloppy Joe? This Beef. It’s What’s For Dinner. recipe is certified by the American Heart Association®.
Ingredients • 1 pound Ground Beef (96% lean)
• 1 cup chopped yellow, green or red bell pepper • 3/4 cup finely chopped onion
• 1 can or bottle (12 ounces) 100% vegetable juice • 2 tablespoon lightly-packed brown sugar • 1 tablespoon Worcestershire sauce
• 4 whole wheat hamburger buns, split
Preparation 1. Heat large nonstick skillet over medium heat until hot. Add Ground Beef, bell pepper and onion; cook 8 to 10 minutes, breaking beef up into 3/4-inch crumbles and stirring occasionally. Cook’s Tip: Cooking times are for fresh or thoroughly thawed Ground Beef. Ground Beef should be cooked to an internal temperature of 160ºF. Color is not a reliable indicator of Ground Beef doneness. 2. Stir in vegetable juice, brown sugar and Worcestershire sauce; bring to a boil. Reduce heat; simmer, uncovered, 7 to 9 minutes or until most of the liquid has evaporated and thickens slightly, stirring occasionally. 3. Evenly place beef mixture on bottom half of each bun; close sandwich with top bun, serve and enjoy.
www.nevadabeef.org www.mybeefcheckoff.org
The Progressive Rancher
JANUARY 2022 9
