Brand manual guidelines Project Center Georgia 2016
Contents
Overview of brand Vision and personality
Logo specifications Measurements Exclusion zone and minimum size Reproducing logotype on colors Reproducing logotype on photo Logotype in black and white Logo misuse
Color palette Typography palette Stationary
Design layouts and specifications
There is attached CD with this guidelines. You should use ready files from this CD, don’t remake anything from it.
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Overview of Brand
This section provides an overview of the PCG company. A brand is much more than just a brand-mark. On the next pages you will find the brand platform which is an unique approach to brand definition and positioning. It will make you sure that the values we stand for and want to communicate with our customers, are integral parts of our every appearance. PCG has already been three years actively involved in the
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advertising business. Our company aims to simplify and facilitate the client’s own business advertising and style creation. To do this, we offer any kind of advertising services in one space. PCG – comfortable and profitable choice for your business development.
SPECIFICATIONS
LOGO
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Measurements Primary Logo
6x
ADVERTISING AGENCY x x x
PROJECT CENTER GEORGIA 4x
7x
4x
Horizontal Logo
PROJECT CENTER GEORGIA
6x ADVERTISING AGENCY
7x
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x x
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30x
2x
The logotype of PCG consists of mark and typography. The precise position and proportion of all the logotype elements is fixed and must always be reproduced in the set relationship shown here. The elements must never been redrawn or modified in any way.
Exclusion Zone
3x
PCG logotypes must always be surrounded by an area, which is entirely clear of typography and any other graphic elements.
3x
The minimum exclusion area, shown here, is made upon the width and height of one of the PCG logotype blocks at the chosen size.
ADVERTISING AGENCY
x x x
For the print, PCG primal logo should never be less than 15mm in height, PCG horizontal logo should never be less than 10mm in heigh.
x
PROJECT CENTER GEORGIA
3x
Minimum Size
x x 3x
4x
4x ADVERTISING AGENCY
4x
PROJECT CENTER GEORGIA
PROJECT CENTER GEORGIA
ADVERTISING AGENCY
x x
15mm
4x ADVERTISING AGENCY
PROJECT CENTER GEORGIA
10mm
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Reproducing Logotype on Colors Reproducing Logotype on Colors
Primary Logo
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Primary Logo on Color
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Horizontal Logo On Color
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ADVERTISING AGENCY
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Horizontal Logo
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Reproducing Logotype on Photo Reproducing Logotype on Photo
Logotype may be applied against a photo images as long as their placement is over a contrasting area. Avoid distinctive elements or competing textures. ADVERTISING AGENCY
PROJECT CENTER GEORGIA
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Logotype in Black and White Black & White
Black & White Reversed
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PROJECT CENTER GEORGIA ADVERTISING AGENCY
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Logo Misuse X
Do Not Rotate
X
ISING ADVERT AGENCY
T
PROJEC
X
Do Not Outline
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IA GEORG NTER
CE
Do Not Change Fonts
X
Do Not Change The Composition ADVERTISING AGENCY
PROJECT CENTER GEORGIA ADVERTISING AGENCY
PROJECT CENTER GEORGIA
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PROJECT CENTER GEORGIA X
Do Not Change Colors
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X
Do Not Add Drop Shadow or Any Other Effects
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Color Palette Primary Colors
Our colors are what gives us our personality. A spectrum of primary and additional colors help to create varied and exciting visuals. CMYK: 0, 85, 100, 0 RGB: 239, 78, 34
CMYK: 100, 65 30, 10 RGB: 0, 88, 128 # 005780
# EF4E22
These are the PCG colors and inspirations. Please always match PCG brand colors to the swatches that are presented in this section. Our primary colors should dominate in every piece you create.
CMYK: 0, 0, 0, 50 RGB: 147, 149, 151
CMYK: 0, 0, 0, 0 RGB: 255, 255, 255
# 939597
# FFFFFF
Additional Colors CMYK: 0, 81, 79, 36 RGB: 163, 31, 35
CMYK: 41, 0, 57, 42 RGB: 87, 148, 64
CMYK: 0, 10, 21, 44 RGB: 142, 128, 112
# A31F23
# 579440
# 8E8070
In order to add colors to the PCG brand you can use the color palette displayed here.
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CMYK: 0, 81, 82, 13 RGB: 221, 41, 39
CMYK: 36, 0, 53, 24 RGB: 124, 193, 91
CMYK: 0, 8, 18, 29 RGB: 182, 168, 150
# DD2927
# 7CC15B
# B6A896
PCG Brand Book
Typography Palette Typefaces used for logo
Nyala
Champagne & Limousines
abcdefghiklmnopqrstvxyz ABCDEFGHIKLMNOPQRSTVXYZ 0123456789
abcdefghiklmnopqrstvxyz ABCDEFGHIKLMNOPQRSTVXYZ 0123456789
Typefaces used for all marketing communications
BPG ExtraSquare abcdefghiklmnopqrstvxyz აბგდევზთიკლმნოპჟრსტუფქღყშჩცძწჭხჯჰ 0123456789 BPG ExtraSquare Mtavruli
Typography is an important element of the PCG brand identity system to help to create recognition of the brand. Nyala and Champagne&Limousines fonts are used for PCG logo. BPG ExtraSquare and Sylfaen fonts are used for all marketing communications and branding materials. Arial font is used for internal communication purposes such as letters, fax, e-mails, memos, web applications, etc. For Georgian typeface BPG ExtraSquare, BPG Glaho and Sylfaen fonts are used for all marketing communications. You can download all fonts from www.dafont.com and www.fonts.ge.
ABCDEFGHIKLMNOPQRSTVXYZ აბგდევზთიკლმნოპჟრსტუფქღყშჩცძწჭხჯჰ
Typeface used for internal communication purposes such as letters, fax, e-mails, memos, web applications etc.
Arial
BPG Glaho Arial
abcdefghiklmnopqrstvxyz ABCDEFGHIKLMNOPQRSTVXYZ 0123456789
აბგდევზთიკლმნოპჟრსტუფქღყშჩცძწჭხჯჰ 0123456789
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STATIONARY
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Blank
Business Card 13
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MIKHAIL SARADJEV
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DESIGNER
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4 Liberty sq., 0105 Tbilisi, Georgia +995 (32) 299 70 35 fb.com/ProjectCenterGeorgia info@pcg.ge, www.pcg.ge
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58 4 Liberty sq., 0105 Tbilisi, Georgia +995 (32) 299 70 35 +995 (555) 46 16 28 fb.com/ProjectCenterGeorgia info@pcg.ge, www.pcg.ge
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ADVERTISING AGENCY
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PROJECT CENTER GEORGIA 8
7.5
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MIKHAIL SARADJEV DESIGNER
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4 Liberty sq., 0105 Tbilisi, Georgia +995 (32) 299 70 35 +995 (555) 46 16 28 fb.com/ProjectCenterGeorgia info@pcg.ge, www.pcg.ge
ADVERTISING AGENCY
PROJECT CENTER GEORGIA 22
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Size: 50x90 mm Text: BPG ExtraSquare
Size: 210x297 mm Text: Arial
PCG Brand Book
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Letterhead
4 Liberty sq., 0105 Tbilisi, Georgia +995 (32) 299 70 35 fb.com/ProjectCenterGeorgia info@pcg.ge, www.pcg.ge
Lorem ipsum dolor sit amet
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Lorem ipsum dolor sit amet, consectetaur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum Et harumd und lookum like Greek to me, dereud facilis est er expedit distinct. Nam liber te conscient to factor tum poen legum odioque civiuda. Et tam neque pecun modut est neque nonor et imper ned libidig met, consectetur adipiscing elit, sed ut labore et dolore magna aliquam makes one wonder who would ever read this stuff? Bis nostrud exercitation ullam mmodo consequet. Duis aute in voluptate velit esse cillum dolore eu fugiat nulla pariatur. At vver eos et accusam dignissum qui blandit est praesent luptatum delenit aigue excepteur sint occae. Et harumd dereud facilis est er expedit distinct. Nam libe soluta nobis eligent optio est congue nihil impedit doming id Lorem ipsum dolor sit amet, consectetur adipiscing elit, set eiusmod tempor incidunt et labore et dolore magna aliquam. Duis aute in voluptate velit Esse cillum dolore
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ADVERTISING AGENCY
MIKHAIL SARADJEV
PROJECT CENTER GEORGIA
DESIGNER
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4 Liberty sq., 0105 Tbilisi, Georgia +995 (32) 299 70 35 +995 (555) 46 16 28 fb.com/ProjectCenterGeorgia info@pcg.ge, www.pcg.ge
25 120
Size: 210x297 mm
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ADVERTISING AGENCY
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Envelope (DL)
Envelope (C4)
91
15 15 14
52
4 Liberty sq., 0105 Tbilisi, Georgia +995 (32) 299 70 35 info@pcg.ge, www.pcg.ge
14 15
17
15
Size: 220x110 mm Text: BPG ExtraSquare, 12 pt 4 Liberty sq., 0105 Tbilisi, Georgia +995 (32) 299 70 35 info@pcg.ge, www.pcg.ge
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14 20
20
91
72
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Size: 229x324 mm Text: BPG ExtraSquare, 12 pt
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T-shirts
Watches
ADVERTISING AGENCY ADVERTISING AGENCY
PROJECTΎƛENTERΎƟƝƧƪƟơƙ
PROJECTΎƛENTERΎƟƝƧƪƟơƙ
Compact Disc
ADVERTISING AGENCY ADVERTISING AGENCY
PROJECTΎƛENTERΎƟƝƧƪƟơƙ
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PCG Brand Book
PROJECTΎƛENTERΎƟƝƧƪƟơƙ
Desk Flags
Promo Items
PCG Brand Book
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Notebook
Flyer
ADVERTISING AGENCY
PROJECT CENTER GEORGIA COMFORTABLE AND PROFITABLE CHOICE FOR YOUR BUSINESS DEVELOPMENT
პოლიგრაფია/POLYGRAPHY ნებისმიერი სახის პოლიგრაფიული მომსახურება Any kind of polygraphic service გარე რეკლამა/ OUTDOOR ADVERTISING
საფირმო სტილი/ CORPORATE IDENTITY ლოგო, ფერები, შრიფტები, სტილი, ბრენდბუქი Logo, colors, fonts, style, brandbook
პრომო აქციები/PROMOTION პრომო სტენდი, პრომო გოგონა, გაფორმება, ბრენდირებული პრომო ნივთები Promo stand, promo girls, decoration, branded promo items პრეზენტაციები/PRESENTATIONS პრეზენტაციის შაბლონი, საპრეზენტაციო ნივთები, გასაშლელი ბანერი, მოწყობილობა, შეხვედრების ოთახის დაჯავშნა Presentation template, items for presentation, banner stand, equipment, meeting room reservation
ფასადის გაფორმება, ლაით ბოქსები, ბილბორდები, ბანერები, სტიკერები
Facade decoration, lightboxes, billboards, banners, stickers ფოტო და ვიდეო/ PHOTO & VIDEO სარეკლამო და საპრეზენტაციო ვიდეო რგოლების დამზადება, ფოტო და ვიდეო გადაღება, მონტაჟი Video commercials and presentations production, photo and video shooting, montage ინტერიერის და ექსტერიერის დიზაინი/ INTERIOR & EXTERIOR DESIGN სქემატური გეგმარება, 3D მოდელირება და ვიზუალიზაცია The schematic planning, 3D modeling and rendering ვებ-მომსახურება/WEB-SERVICE
თავისუფლების მოედ. 4, 0105 თბილისი, საქართველო 4 Liberty sq., 0105 Tbilisi, Georgia +995 (32) 299 70 35 fb.com/ProjectCenterGeorgia info@pcg.ge, www.pcg.ge
Size: 130x180 mm Text: BPG ExtraSquare
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PCG Brand Book
Size: 100x210 mm Text: BPG ExtraSquare
ვებ-პროგრამირება, ვებდიზაინი, SEO, ვებ-ბანერები, cover-ები და post-ები Web programming, web design, SEO, web banners, covers and posts
Stander
Billboard and Vehicle
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E-mail Signature
Please follow the format sample shown to create a signature that reflects our identity - that means using approved brand-consistent e-mail signature with all the right sign-off information. Professional e-mail programs let you create a signature that lives in the footer of every message.
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COMFORTABLE AND PROFITABLE CHOICE FOR YOUR BUSINESS DEVELOPMENT
ADVERTISING AGENCY
PROJECT CENTER GEORGIA
თავისუფლების მოედ. 4, 0105 თბილისი, საქართველო 4 Liberty sq., 0105 Tbilisi, Georgia +995 (32) 299 70 35 fb.com/ProjectCenterGeorgia info@pcg.ge www.pcg.ge
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თავისუფლების მოედ. 4, 0105 თბილისი, საქართველო 4 Liberty sq., 0105 Tbilisi, Georgia +995 (32) 299 70 35 fb.com/ProjectCenterGeorgia info@pcg.ge www.pcg.ge