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Executive Summary: A Platform for Imagination.!
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Project pen is a United States Limited Liability Partnership born in a coffee shop, in Amman Jordan. We discover, publish & license imaginations. In May 2014, an initial seed investment by Oasis500 of 26,000 JOD allowed us to transition into a creative-content publisher. The money has been spent effectively; on a new platform on projectpen.com, an Arabic enabled mobile & iPad app, as well as investments in our intellectual property portfolio [Jamila’s Thread, Generations] & the legal contracts that make our eBook, Print & Licensing devisions possible.
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Between May 2014 and December 2015 project pen signed contracts worth over 45,000 USD. We’re looking for increased investment and market access in the GCC & USA to build on an emerging technological lead in the MENA region, and expand our content-creation, print publishing and editorial capabilities.
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John brings an Oxford History degree, a diploma in Law, and misspent youth to the internet. He lives in a world of books, games, movies and stories.
Maisa Khudair combines classical Arabic with cuttingedge skills in digital content, and is Co-Founder and Arabic Publisher at project pen.
Corporate Structure  Project Pen Digital
Project Pen Books
Project Pen Licensing
! ! ! Project Pen Digital! !
Project pen digital is the largest creative-content generation platform in the Middle East. Anyone can login, and “upload a story” in Arabic and English.
We distribute stories and eBooks on an Al Bawaba Syndigate, project pen Apple iBooks, Kindle Direct Publishing and the project pen Arabic enabled app, created in partnership with Al Faridah Digital Publications.
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Project pen can cross-publish on multiple channels, and tailor distribution to certain markets, language preferences and age-demographics. These digital distribution assets are competitive for a company of our size.
Figure 1. Digital Distribution Services: App, eBooks, Online Syndication!  
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Project Pen Digital: Content!
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Every day project pen publishes an original fiction story in English and Arabic. In addition, we blog about creative ideas, projects and individuals on the newly created project pen blog in English and Arabic.
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Due to successful online Synidication, project pen blog currently accounts for 30% of traffic to the platform. 
Project Pen Digital: Audience Analytics !
Optimised Google Analytics allows us to break down reader behavior by age, location, as well as story themes such as “Love”, “Journey Stories”, “Fantasy” and “Self-Discovery”.
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This data informs what we publish, and provides valuable insights into the wider entertainment market in MENA.
Project Pen Digital: Engagement!
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Project pen has crowd-sourced the world’s first multi-lingual collection of twitter stories, and the world’s first multi-lingual collection of Instagram Stories
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Our audience do more than read. They create content, interact, and network with each other in new ways. This brand engagement has caught the attention of some of the largest corporations in Jordan.
Project Pen Books: “Jamila’s Thread & Other Stories”!
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Remember those stories, you grew up with? “Jamila’s Thread & Other Stories” with return classical storytelling to modern audiences in the Middle East, in Arabic & English.
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Project Pen Analytics demonstrates that “Stories of Fantasy” are the second most popular theme, after “Love”, for our audience. We also identified a market gap, when it came to original “folk stories” from the MENA region, especially in Arabic. Using this data we leveraged our Storylabs offline network to source the stories from the oral tradition, and illustrate the cover.
! ! ! Project Pen Licensing! !
This is where we license project pen books to partners in the Film, TV and Animation space.
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We own all Subsidiary Rights in the books we publish - including Theme Park, Merchandising, Film, TV, Theater, Animation and Video Game Rights.
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We also create intellectual property in-house. An example is “Generations�, a character driven epic set over 100 years in the Middle East.
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Figure 1. Project Pen “Generations”
In September 2014, Project Pen “Storylabs” held a Focus-Group with executives from the Royal Film Commission, Stone Throw Studios, Film directors and published writers to discuss the commerciality of the “Generations” concept and Script. The Storylabs team provided high-value feedback on the technical, dramatical, and cultural elements of the Script.
Jordan TV & Films: Amani Younis, A Jordanian director, writer ! & researcher ! (TV & Film production)
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GCC TV & Films: Hassan Abu Shaireh, A Jordanian Actor & Director. Egypt TV & Films: Hebatuallah Abed, A Jordanian Freelance Producer & Dubbing actress.
Figure 3. Content-Services: KikoMiMo Animation!
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Working with creative-content writers in Los Angeles, we’re currently creating four scripts a week on a 51-script deal for a Jordanian animation company. We’re hoping to significantly expand our content-creation services in 2015.
! Traction!
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56,000
1,800
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! ! 1,000
6,000
Strategic Partners  
GCC: 2015 Growth Strategy!
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The Middle East has one of the fastest growing media markets, with ad revenues in the GCC up 14.4 percent [Arab Media Outlook 2013] and the publishing industry growing between 15-20% with a total value of over $2.7 billion. [Publishers Weekly].
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Project pen has began distributing “Jamila’s Thread & Other Stories” into Dubai & Sharjah, and has held meetings with Emirati writer’s, MBC Studios, Dubai SME and Dubai Impact Hub.
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USA: 2015 Growth Strategy! !
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Pricewaterhouse Cooper’s estimates that trade in eBooks will reach $8.2 billion in sales in the US market by 2017, to surpass print sales.
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In the USA, our strategy is to begin with eBooks. Here we can produce quality content at a fraction of the time and cost of most US based eBook publishers, publishing directly to iBooks, Kindle & Project Pen Android & iPad App.
We will expand our content-creation services in Los Angeles, and foster contacts in the Game, TV and Film Industries for project pen licensing. 
Project Pen Operating Revenue 2014 Script Writing - Client, Pilot & Series Bible Script Writing - Animation Studio* Generations Graphic Novel Oasis500 Sponsorship
Workskhops
Value in USD 1,408 21,000 7,000
281
Pending: Hivos Disrupt Books Event
18,000
Total Revenue
47,689
*Project Pen Revenue 2015 in USD
Jan-Feb
Feb March
April May
May June
JuneJuly
Aug-Sep
Sep-Oct
Oct-Nov
Nov-Dec
Advertising Web & App
500
500
500
500
500
500
500
500
500
Jamila's Thread & Other Stories
500
500
500
500
500
500
500
500
500
0
0
0
2,000
2,000
2,000
4,000
5,000
5,000
Apple iBooks Revenue
10
15
35
50
100
150
200
300
350
Kindle Direct Revenue
50
50
100
250
250
250
300
350
350
1,400
1,400
1,400
1,400
1,400
1,400
1,400
1,400
1,400
0
50,000
0
50,000
0
50,000
0
2,460
52,465
2,535
54,700
4,750
54,800
6,900
Project Pen 5 Print Books by 2017
Culstone Entertainment - KikoMiMO 51 Scripts Project Pen Book Rights Licensing Revenue
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0
8,050 Total Revenue
8,100 194,760
*Project Pen Revenue 2016 in USD
Jan-Feb
Advertising Web & App
FebMarch
April-May
MayJune
June-July
Aug-Sep
Sep-Oct
Oct-Nov
Nov-Dec
600
600
600
600
600
600
600
600
600
2,000
4,000
4,000
6,000
6,000
8,000
10,000
15,000
20,000
Apple iBooks Revenue
250
250
250
250
500
500
500
500
500
Kindle Direct Revenue
1,000
1,000
1,000
1,000
1,000
1,000
1,000
1,000
1,000
Storylabs - Corporate & Studio Creation
5,000
5,000
5,000
5,000
10,000
10,000
10,000
10,000
10,000
0
50,000
0
50,000
0
50,000
0
50,000
0
8,850
60,850
10,850
62,850
18,100
70,100
22,100
77,100
32,100
Total Revenue
362,900
Project Pen 10 Books by 2017
Project Pen Book Rights Licensing Revenue
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Project Pen Projected Expenses 2015 Co-‐Working Office Amman Space Dubai/ [all Inc.] US
5,000 5,000 5,000 5,000 5,000 5,000 5,000 5,000 5,000 5,000 50,000
3,000 3,000 3,000 3,000 3,000 3,000 3,000 3,000 3,000 3,000 30,000
Salaries 25,000 25,000 25,000 25,000 25,000 25,000 25,000 25,000 25,000 25,000 250,000
Web Development
4,000 4,000 4,000 4,000 4,000 4,000 4,000 4,000 4,000 4,000 40,000
Book Development & PrinLng
GGC & USA Market Entry
10,000 10,000 10,000 10,000 10,000 10,000 10,000 10,000 10,000 10,000 100,000
1,000 1,000 1,000 1,000 1,000 1,000 1,000 1,000 1,000 1,000 10,000 Total
Legal: IP Lawyer 2,000 2,000 2,000 2,000 2,000 2,000 2,000 2,000 2,000 2,000 20,000 500,000
! ! ! ! ! Investors! ! !
A total of 10% of equity is available for strategic investors in the creative-content or digital media industries.
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Our strategic priorities include access to licensing partners in the Film, TV and Game Industries, and greater market access in the United States & GCC.