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NMIMS Solved Assignment June 2019

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Management Theory and Practice Case: M/s Chai ki pyaali is a new startup serving hot tea to customers. The company has 30 different varieties of tea and it also sells food items that adds more revenue to the overall profit. The company has a unique cup design and the store layout and design is vintage. The company has opened 50 stores across India and has a plan to

open 100 more stores in another two years. The expansion plan is in place and the execution needs to be monitored. The Chai ki pyaali head office is in Mumbai.

Mr. Shravan is the person who started the tapri (small road side sales booth) business and is now the owner of Chai ki pyaali chain. All the employees are very happy with Shravan and his managing skills. Before taking any decision he consults all his managers. He shares his ideas with them and also loves to hear their ideas too. He is always keen on learning new modern management principles and practices. Mr. Shravan hires you as a Business Manager so that the modern day management practices can be implemented properly. 1. How will you implement 5S in Chai ki Pyaali stores across India which will improve the overall efficiency of the organisation? 2. Explain various social responsibilities that this business will have towards interest groups? 3. Based on the case given: a. Identify any five Henry Fayol principles that can be implemented in the Chai ki Pyaali business. b. Explain any three types of leadership styles and identify the leadership style adopted by Mr. Shravan.

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3rd Sem NMIMS Assignments Solution JUNE 19

NMIMS Assignment Solved Assignments JUNE 19 Specialization Please buy and send email your subject name so we will send solution as per your specialization. Business Management Operations Management International Business Organizational Theory Structure and Design Corporate Finance Consumer Behavior Taxation – Direct and Indirect Financial Management Cost and Management Accounting Taxation – Direct and Indirect Capital Market and Portfolio Management Strategic Cost Management Corporate Finance Marketing of Financial Services

Banking and Finance Management Commercial Banking System and Role of RBI Cost and Management Accounting Taxation â&#x20AC;&#x201C; Direct and Indirect Retail Banking Corporate Finance Marketing of Financial Services MARKETING MANAGEMENT Brand Management Consumer Behavior Marketing Strategy Customer Relationship Management Sales Management International Marketing

Human Resource Management Performance Management System Industrial Relations and Labor Laws Organizational Theory Structure and Design Manpower Planning, Recruitment and Selection Organization Culture Compensation and Benefits SUPPLY CHAIN MANAGEMENT Operations Management Supply Chain Management Logistic Management Customer Relationship Management Total Quality Management Enterprise Resource Planning

4th Sem NMIMS Assignments Solution JUNE 19 BUSINESS MANAGEMENT

Project Management Services Marketing Financial Institutions and Markets Marketing Research Business: Ethics, Governance and Risk

FINANCIAL MANAGEMENT Strategic Financial Management International Finance Financial Institutions and Markets Project Management Business: Ethics, Governance and Risk BANKING AND FINANCE MANAGEMENT International Banking and Foreign Exchange Management Financial Institutions and Markets Treasury Management in Banking Insurance and Risk Management Business: Ethics, Governance and Risk

HUMAN RESOURCE MANAGEMENT

Employee Development and Talent Management International HR Practices HR Audit Strategic HRM Business: Ethics, Governance and Risk

MARKETING MANAGEMENT B2B Marketing Services Marketing Integrated Marketing Communications Marketing Research Business: Ethics, Governance and Risk 4- Integrated Marketing Communications B2B Marketing 4- Strategic Financial Management 3- Organization theory, practice

GET SOLVED ASSIGNMENTS VISIT WWW.MBASOLVEDASSIGNMENT.COM Or Mail us at Projectreports94@gmail.com CALL NOW â&#x20AC;&#x201C; 09773820734 (WHATSAPP ) NMIMS Solved Assignment Solution June 2019 Organisational Behaviour 1. The manager must praise an employee in public and censure in private. Discuss this statement with the help of Albert Banduraâ&#x20AC;&#x2122;s Social Learning Theory.

2. The Trait theory of leadership asserts that leaders are born not made. According to these theories leaders have common personal or behavioural

characteristics accounting for leadership effectiveness. Do you agree with the same? Support your answer with proper justification for the same. Conclude by expressing which theory explains leadership the best. 3. Karan is an HR Manager and his team comprises of 6 members excluding him. Everyone in his team has extremely congenial relations to the extent that during

brainstorming session they blatantly support each other. Though it is a sign of a close knit team but Karan feels that this kind of extreme harmony is killing the creativity of the team. Karan wants some kind of spur in the team’s creativity. Karan is in a dilemma. a. Suggest any two methods of stimulating functional conflict in Karan’s team. (5 Marks) b. In case the conflict becomes dysfunctional, also suggest two methods through which Karan can manage the same (dysfunctional conflict).

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3rd Sem NMIMS Assignments Solution JUNE 19

NMIMS Assignment Solved Assignments JUNE 19 Specialization Please buy and send email your subject name so we will send solution as per your specialization. Business Management Operations Management

International Business Organizational Theory Structure and Design Corporate Finance Consumer Behavior Taxation – Direct and Indirect Financial Management Cost and Management Accounting Taxation – Direct and Indirect Capital Market and Portfolio Management Strategic Cost Management Corporate Finance Marketing of Financial Services Banking and Finance Management Commercial Banking System and Role of RBI Cost and Management Accounting Taxation – Direct and Indirect Retail Banking Corporate Finance Marketing of Financial Services MARKETING MANAGEMENT Brand Management Consumer Behavior Marketing Strategy Customer Relationship Management Sales Management International Marketing

4th Sem NMIMS Assignments Solution JUNE 19 BUSINESS MANAGEMENT

Project Management Services Marketing Financial Institutions and Markets Marketing Research

Business: Ethics, Governance and Risk

HUMAN RESOURCE MANAGEMENT Employee Development and Talent Management International HR Practices HR Audit Strategic HRM Business: Ethics, Governance and Risk

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NMIMS Solved Assignment Solution June 2019 Corporate Social Responsibility 1. Choose any ONE listed company from NSE top 500 and go through its CSR Report (found in annual report under Board Report) for TWO years, 2016-17 and 2017-18, and answer the following; Select all projects/initiatives reported by the company that fall under Swachh Bharat Campaign and National Skill Development Mission for the 2 financial years. . 2. Choose any ONE listed company from NSE top 500 (different company from a different sector than that selected for Q1 above). Go through its Business Responsibility Report 2017-18, Section E that has reporting/disclosures on "Principle 3. With the introduction of the Companies Act 2012, spending 2% of net profit on CSR has become conditionally applicable to listed and non listed companies as per the provision laid out under section 135. The company can deploy the CSR projects themselves or through an implementing agency that fulfills all mandatory requirements laid down. a. As the new Lead, CSR Management Committee, explain what according to you are the five critical challenges/ key factors that will influence and/or enhance working with an implementing agency/ngo that you will have to address for achieving your project objectives. b. Suggest viable and practical solutions to any two of these challenges that yo u will present to your CSR Team.

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3rd Sem NMIMS Assignments Solution JUNE 19

Capital Market and Portfolio Management Strategic Cost Management Corporate Finance Marketing of Financial Services Banking and Finance Management Commercial Banking System and Role of RBI Cost and Management Accounting Taxation â&#x20AC;&#x201C; Direct and Indirect Retail Banking Corporate Finance Marketing of Financial Services MARKETING MANAGEMENT Brand Management Consumer Behavior Marketing Strategy Customer Relationship Management Sales Management International Marketing

SUPPLY CHAIN MANAGEMENT Operations Management Supply Chain Management Logistic Management Customer Relationship Management Total Quality Management Enterprise Resource Planning

4th Sem NMIMS Assignments Solution JUNE 19 BUSINESS MANAGEMENT

Project Management Services Marketing Financial Institutions and Markets Marketing Research Business: Ethics, Governance and Risk

FINANCIAL MANAGEMENT Strategic Financial Management International Finance Financial Institutions and Markets Project Management Business: Ethics, Governance and Risk BANKING AND FINANCE MANAGEMENT

International Banking and Foreign Exchange Management Financial Institutions and Markets Treasury Management in Banking Insurance and Risk Management Business: Ethics, Governance and Risk

HUMAN RESOURCE MANAGEMENT Employee Development and Talent Management International HR Practices HR Audit Strategic HRM Business: Ethics, Governance and Risk

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NMIMS Solved Assignment Solution June 2019 Business Economics 1. â&#x20AC;&#x153;In the monopolistic competition, a few firms sell differentiated productsâ&#x20AC;?

Explain this statement by highlighting important features of this kind of a market. Substantiate your answer by a live example. Also explain how the equilibrium in this kind of a market is different from a long run equilibrium under perfect competition.

2. Complete the hypothetical table below and explain in brief, the behaviour of each type of cost. Quantity Total Fixed Cost Total Variable Cost Total Cost Average Fixed Cost Average Variable Cost Average Total Cost

Marginal Cost 00 1 25 2 40 3 50 4 60 5 100 80 6 110 7 150 8 300 9 500 10 900 3. a) What are the practical uses of the concept of price elasticity of demand for different stakeholders in the production process? b) Distinguish between the shift and movement in the demand curve. Explain any five factors which would bring about a shift in the demand curve for Maggie noodles.

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NMIMS Solved Assignment Solution June 2019 Information System for Managers 1. Today companies are using various touch-points to interact with their customers constantly. These customers are responsible for spreading electronic word -of mouth thereby influencing others. You’re the owner of Snackathon, a subscription service that delivers snacks to homes and offices. Snackathon partners with grocers and other businesses and also sells directly to consumers. As an organization that has traditionally been dealing with customer’s offline, you realize the need to move online and dive deeper into analytics that help you understand why your customers left, if they’re thinking about leaving, and how you can work to keep them on

board. What are the pros and cons of using analytics to engage with customers effectively? Justify your standpoint. 2. 10 Street CafĂŠ is a chain you have started from scratch a few years ago. After breaking even, recently your cafĂŠs are gaining popularity and you are expanding your business. The growth is rapid and your staff seems unprepared for the increase in volume of customers and managing the interactions smoothly. On hiring a consultant to help you improve your customer experience, he recommends to invest in a Customer Relationship Management (CRM) system. As a consultant, how would you point out the benefits of CRM system to the client and highlight points to ponder before and during the implementation of such a system?

3. Technology at the dining table (apps like Uber Eats, Swiggy, Zomato) is gaining firmer ground in India. Placing orders for food online is popular, especially among millennials, leading food delivery platforms to embrace analytics in a big way to better read fast-changing consumer behavior, minimize errors and enhance customer experiences. The primary reasons for this growing popularity can be attributed to the rise in the number of digital natives, improved internet connectivity, competitive pricing, quick delivery, variety of restaurants on-board, simple user interface and availability across different platforms. a. How do you think these companies use analytics to give customers a great experience, unlock business growth and drive operational efficiency? b. Define Social Media and explain how these companies use Social Media to increase their business? Is it a wise choice to use social media to connect with customers?

Business Management (PGDBM) Marketing Management (PGDMM) Financial Management (PGDFM) Human Resource Management (PGDHRM) International Trade Management (PGDITM) Banking and Finance Management (PGDBFM) Supply Chain Management (PGDSCM) Operations Management (PGDOM) Retail Management (PGDRM) Information Technology and Systems Management (PGDITSM)

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Business Management (DBM) Marketing Management (DMM) Financial Management (DFM) Human Resource Management (DHRM) International Trade Management (DITM) Banking and Finance Management (DBFM) Supply Chain Management (DSCM) Retail Management (DRM)

NMIMS Solved Assignment Solution June 2019 Business Communication and Etiquette 1. Slipkart.com has put up billboards across the main, arterial roads of Mumbai. The billboards advertise the Mega Independence Day Sale coming up. They hope their billboards can grab the attention of drivers and pedestrians on these busy roads. List the 8-steps in the Basic Communication Model and apply the model to

Slipkart.com’s billboard ad.

2. You are the customer service manager for OmYoga.com, an online store selling Yoga apparel. A customer has written an angry email complaining that the Yoga leggings she purchased a month ago have shrunk and the colour has faded. She mentioned that she machine-washed her leggings and dried them in a drier. Your website clearly mentions that the leggings can only be hand-washed and should not be put in the drier. She is asking for a replacement or a complete refund of Rs. 3000. How would you respond to this complaint? Draft an email. 3. Digital communication technologies are changing the face of business communication. Explain: a. Engaging content for Social Media b. Pros and cons of Instant Messaging Business Management (PGDBM) Marketing Management (PGDMM) Financial Management (PGDFM) Human Resource Management (PGDHRM) International Trade Management (PGDITM) Banking and Finance Management (PGDBFM) Supply Chain Management (PGDSCM) Operations Management (PGDOM) Retail Management (PGDRM) Information Technology and Systems Management (PGDITSM)

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Business Management (DBM) Marketing Management (DMM) Financial Management (DFM) Human Resource Management (DHRM) International Trade Management (DITM) Banking and Finance Management (DBFM)

ď&#x201A;ˇ ď&#x201A;ˇ

Supply Chain Management (DSCM) Retail Management (DRM)

NMIMS Solved Assignment Solution June 2019 Business Law 1. List out the exemptions under which information can be denied under the Right to Information Act, 2005. 2. Explain two (2) instances in which the consumer courts in India have given directions/orders awarding reliefs in respect to defect of goods/defic iency of service Each instance should in detail explain (i) facts of the case and (ii) what relief and damages the consumer courts has granted. 3. Karan and Arjun had entered into a contract where Karan was to supply 50,000 phones to Arjun within 2 months from the date of signing of contract. Karan was to procure the phones from China and deliver the same to Arjun. The rate of the phone was Rs. 5000/- a piece (inclusive of all taxes and duties). At the time of the execution of the contract, the duty was at 5% (five percent). Immediately after the execution of the Agreement, India had increased the duties to 1000% (one thousand percent). Therefore, Karan was finding it difficult to sell the phones at the price agreed earlier. In the circumstances, kindly advice

a. How can Karan discharge such a contract? b. How can Arjun enforce such a contract?

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CALL NOW 9773820734 NMIMS Solved Assignment Solution June 2019 Business Statistics 1. The Stock Price details of TATA TELESERVICES (MAHARASHTRA) LTD. Are given below Date Close No. of No. of Total Turnover

Shares Trades 01-03-2019 3.09 69,242 100 2,14,257 05-03-2019 3.35 1,97,344 251 6,51,621 06-03-2019 3.41 1,58,205 160 5,47,942 07-03-2019 3.55 4,00,183 433 13,99,537 08-03-2019 3.49 2,73,890 503 9,42,944 11-03-2019 3.5 1,46,178 145 5,12,714 12-03-2019 3.52 80,672 109 2,83,868 13-03-2019 3.46 1,49,428 116 5,14,536 14-03-2019 3.4 72,539 183 2,44,876 For the above sample, determine the following measures: a. The mean closing price b. The standard deviation of total number of shares c. The median value of number of trades d. The 75th percentile value of total turnover Analyze the above data using descriptive statistics and comment on the relationship between the various variables 2. Letâ&#x20AC;&#x2122;s assume that you have gathered the following information on the prices for different management books and the number of pages that each book contains.

Book

Pages (x) Price (y) A 500 700 B 700 750 C 750 900 D 590 650 E 540 750 F 650 700 G 480 450 a. Develop a least-squares estimated regression line. b. Compute the coefficient of determination and explain its meaning. 3. The OECD cut forecasts again for the global economy in 2019 and 2020, following on from previous downgrades in November, as it warned that trade disputes and uncertainty over Brexit would hit world commerce and businesses. The Organization for Economic Co- Operation & Development forecast in its interim outlook report that the world economy would grow 3.3 percent in 2019 and

4 percent in 2020.

Those forecasts represented cuts of 0.2 percentage points for 2019 and 0.1 percentage points for 2020, compared to the OECDâ&#x20AC;&#x2122;s last set of forecasts in

November. “High policy uncertainty, ongoing trade tensions, and a further erosion of business and consumer confidence are all contributing to the slowdown,” said the OECD in its report. “Substantial policy uncertainty remains in Europe, including over Brexit. A disorderly exit would raise the costs for European economies substantially,” added the OECD. Europe remains impacted by uncertainty over Britain’s plans to exit the European Union, the U.S. - China trade spat and other weak spots, such as signs of a recession in Italy. For Germany, Europe’s largest economy, the OECD more than halved its 2019 GDP growth forecast to 0.7 percent from 1.6 percent previously. It predicted a light recovery to 1.1 percent growth in 2020. Germany’s export-reliant economy is particularly affected by weaker global demand and rising trade

barriers.

(Source:

https://www.reuters.com/article/us-oecd-economy/global-

economic- rowthforecasts- cut-again-by-oecd-idUSKCN1QN13N) a. In your opinion what forecasting tools are used in the above case for forecasting the global economy? Justify. b. Are the forecasts accurate? Comment. What all errors are possible in the forecasts and how to deal with such errors?

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NMIMS Solved Assignment Solution June 2019

Essentials of HRM 1. Mazbooti Pvt Ltd is a civil engineering firm doing projects in buildings, roads, bridges, Flyovers etc. Recently they have bagged a lot of projects for which they require Graduate Trainee Engineers as well as Diploma Trainee Engineers in huge numbers. What could be the method of recruitment in such scenario? Discuss any two methods of recruitment for such high numbers also conclude by choosing the best method. 2. As per various researches it is reported that simulations are one of the most effective way of training. Discuss this statement with the help of strong supporting justifications and examples. Also conclude by suggesting any other form of training which can be considered to be as strong as simulations. 3. Kaira is working as an Assistant Manager â&#x20AC;&#x201C;Marketing from past five years in an FMCG company. She is a very hard working and dedicated employee. Her

performance has also been good consistently. She is one of the deserving employee who never got her fair share of success. From past five years she has not got a single promotion because of which she is contemplating to resign. She communicated the same to Mohit who is her reporting authority. Mohit apprises this to the top management and even gives cues that because of lack of career planning their organisation is in a verge of losing an important talent. Sanjay, the Operations Head on the other hand is totally against the idea of Career planning.

a. Mohit is asked to prepare a list of merits of Career planning. Help him prepare the same b. Sanjay opposes Mohit with his list of demerits on the career planning. Mention all the pros and cons of career planning and highlight who is right, Mohit or Sanjay?

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NMIMS Solved Assignment Solution June 2019 Financial Accounting & Analysis 1. An investor wants to tests the financial position of Asian Paints Ltd. Thus, he wants to assess the short term liquidity as well as long term solvency. Discuss the four relevant ratioâ&#x20AC;&#x2122;s which he will definitely look into.

2. Discuss the components of Other Income under the statement of Profit and Loss accounts of any Indian Corporate. How other income is different from revenue from normal operations under the vertical format. 3. The following information is provided by a dealer in computer chips. The d ealer follows FIFO method for valuing stock, calculate from the following figures â&#x20AC;&#x201C;

Date particulars April 1, 2019 Opening stock 750 chips @Rs1550 per chip Purchases April 10, 2019 1000 chips @Rs1750 per chip

April 20, 2019 1650 chips @ Rs1875 per chip Sales April 15, 2019 900 chips @Rs3000 per chip April 16, 2019 1950 chips @ Rs 3250 per chip a) Cost of goods available for sale b) Gross profit

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NMIMS Solved Assignment Solution June 2019 Marketing Management

1. Assume you plan to purchase a new car for personal use. This will be the first car that you will be purchasing. Discuss various steps of consumer buying process that will be involved in purchasing a car. 2. M/s Furnideas wishes to sell furniture in the Indian Market. The company is known for their innovative ideas in furniture. The company has a global presence in selling furniture. The company sells to High, Middle and Lower Income group in different countries based on the segmentation. Furnideas appoints you as a consultant to guide them on types of segmentation that they should use for their furniture. 3. M/s Furnideas (as given in question 2) wants to promote its brand and products to create awareness and increase the sale of its products a. Explain various promotion mix tools that you will use for M/s Furnideas to create awareness about the brand and products. b. Explain any three online marketing tools that you will use to increase the sale for M/s Furnideas. Prof.Dr.N.Palaniappan.,MBA.,MCom.,MPhil.,PhD. has 15 years of experience

MBA

Business

schools.

Prof.Dr.N.Palaniappan.,MBA.,MCom.,MPhil.,PhD

For

last

fifteen

teaching years

has taught various subjects

from Marketing, Finance, Human Resource Management, Information Systems, International Business and General Specializations. He has written many research papers and case studies.

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Business Communication & Etiquette Course: Business Communication and Etiquette

1. Slipkart.com has put up billboards across the main, arterial roads of Mumbai. The billboards advertise the Mega Independence Day Sale coming up. They hope their billboards can grab the attention of drivers and pedestrians on these busy roads. List the 8-steps in the Basic Communication Model and apply the model to Slipkart.comâ&#x20AC;&#x2122;s billboard ad. 2. You are the customer service manager for OmYoga.com, an online store selling Yoga apparel. A customer has written an angry email complaining that the Yoga leggings she purchased a month ago have shrunk and the colour has faded. She mentioned that she machine-washed her leggings and dried them in a drier. Your website clearly mentions that the leggings can only be hand-washed and should not be put in the drier. She is asking for a replacement or a complete refund of Rs. 3000. How would you respond to this complaint? Draft an email. 3. Digital communication technologies are changing the face of business communication. Explain: a. Engaging content for Social Media b. Pros and cons of Instant Messaging

NMIMS Solved Assignment Solution June 2019 Strategic Management Case: M/s Ximi wants to enter in the washing machine and refrigerator market in India. The company has earned a lot of reputation in the global market. The company is known for low priced segment and delivers the best quality. The service is the best in the world. The response time to customer problems is less than 24 hours.

1. The CEO appoints you as a consultant to analyze the external environment for the Ximi Brand. Analyze.

2. Discuss the various types of business models and suggest the one that should be implemented by M/s Ximi for their product launch in India. Explain the same with reason. 3. a. Explain various functional strategies that M/s Ximi can adopt to improve and maximize the resource productivity. 3. b. Explain any five CSR activities that the company should undertake in India to benefit its stakeholders.

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Advanced Supply Chain Management 1. SCM plays a pivotal role in an organisationâ&#x20AC;&#x2122;s success by enhancing its operational efficiency and maximising customer satisfaction. In the earlier days of supply chain management there were four enablers, namely, Infrastructure, Technology, Alliances and Human Resources which influenced the supply chain performance. Today in your opinion, apart from these enablers, what other effective methods can an organization adopt for competitive supply chain management? Give examples

wherever possible. (10 Marks) 2. As Supply Chain Head, it is your job to develop and implement an effective transportation strategy. The business unit head, asks you to use the intermodal strategy to lower overall transportation cost. Explain the steps you will follow. (Give industry best practices examples wherever possible). (10 Marks) 3. Warehouse manager of Integrated Parts, an electronic manufacturing company, has an objective of preventing a stock-out situation at any time for one of its vital components. The annual demand for the component is 60,000 units and the usage is uniform. The quantity ordered from supplier each time is 600 units and it is delivered after 7 days from ordering date. The company policy is to maintain a safety stock of 20% of its average inventory. The company works for 300 days in a year. a. What should be the re-ordering point? (5 Marks) b. Briefly discuss the steps the warehouse manager should take in determining optimal inventory level (5 Marks) NMIMS Solved Assignment Solution June 2019

Business Ethics, Governance & Risk 1. Analyse the Satyam Scam (Satyam Computers Services Ltd). Present your views on, “Scams influence and change the corporate governance landscape” and substantiate them using insights from the Satyam case 2. In your organization, ‘Smart Solutions & Services’, a midsize IT services company, all the mandatory requirements for compliance to “Sexual Harassment of Women at Workplace (Protection, Prohibition, Redressal) Act 2013 have been put in place. You are Head of Marketing, with 11 people reporting to you directly and indirectly. What according to you are the five critical practices / initiatives / processes you need to genuinely implement to ensure that you are providing a safe working environment to all your women employees. (DO NOT copy paste the law)

3.a. “India is one market where sales of so called ‘Fairness Cream’ does booming business”. Identify all the inherent ethical issues. Argue and present the pros and cons of advertising fairness cream in India. 3.b. You have studied Business Ethics as a structured subject for the first time. One of its objective is, ethical literacy- making the students aware of ethical dilemmas and provide tools and frameworks for future and current managers to deal with some of these ethical dilemmas they face. How has it helped you? Give 3 clear points to showcase that it has helped you become a better manager.

NMIMS Solved Assignment Solution June 2019 Project Management

1. What is a project charter? Describe different components of project charter? What are the various elements and steps of project planning? Briefly mention about various project planning tools. 2. Discuss different steps and approaches involved in estimating time? Please explain in brief the different steps involved in the Critical Path Model as part of Project Scheduling 3. a. What is earned value management? What are the four main earned value management forecasting formulas? Please describe them with equations

3 b. What is schedule compression? Elucidate the meaning of fast tracking and crashing the schedule? Highlight the differences between the two.

NMIMS Solved Assignment Solution June 2019 Brand Management 1. Select any two brands of aerated beverages viz. Coke, Pepsi, Mountain Dew, Thumbs Up, Slice, Frooti etc. Identify the key elements of each of these brands; elements being salient features or physical attributes, like colors used, jingle, brand ambassador etc. Evaluate the target markets and positioning of these brands. What

are their main points of parity and points of difference? Compare and contrast these brands on these parameters. 2. Using the illustration of any one established brand such as Google, Amazon, Apple, Honda or Samsung, explain the six building blocks of a Brand Resonance Pyramid. According to you, for this brand, which aspects contribute the most to the brandâ&#x20AC;&#x2122;s high resonance with customers? Justify your answer 3. The motor industry is an area where branding is particularly strong. Global awareness of the three-pointed star of Mercedes-Benz is second only to CocaCola. Recent research in the motor industry claims that some of the best-known brands can probably attribute at least half their worth or their equity to the brand. Consider the case of a well-known motor manufacturer - Skoda and how its brand equity increased through changing its image. Initially, Skoda was one of the largest manufacturers, a leader in design & technical innovation, offering some of the most prestigious cars such as the luxury limousines. With time, Skoda became unable to keep up with western manufacturers. Due to lack of creative and innovative ideas and manufacturing processes, the reputation and image of Skoda suffered. The company required a sound partner with the ability to invest, not only money, but also management expertise, thereby improving the efficiency of its factories & raising quality standards. Volkswagen came as a saviour and the partnership was accepted whole-heartedly. Skoda became the fourth brand in the Global Volkswagen Group along with Volkswagen, Audi and Seat. The strategic aim was to reposition the marque, reinforcing the core brand values of high quality & exceptional customer care. Repositioning focused on Skodaâ&#x20AC;&#x2122;s exceptional value for money, reliability,

functionality, quality and integrity. Skoda drivers are people who are unpretentious, down to earth and honest. The features, benefits and services that a customer will get from buying a new Skoda, will be its performance, looks, modernity, colour choice, design, engine and specification on one hand and its brand's name, image, quality, features such as twin airbags, electric windows front and rear etc., on the other hand, besides high levels of customer service and after-sales. Skoda’s core benefits include a high specification, matching rivals, complying with international standards of safety and emission. Components are supplied by top manufacturers such as Siemens, Bosch and Rockwell and specifications have been improved. The augmented product involves the quality of after-sales service, extended warranty conditions and credit. In fact, Skoda’s customer loyalty, i. e. repeat purchases, is second only to Mercedes. Using the Skoda brand name to launch a new product, through the strategy of brand extension, enabled Volkswagen to enter new market segments. Skoda’s product range is priced towards the lower end of the market, creating a fitment with the strategy of the Volkswagen Group. Skoda’s advertising campaign portrayed the positive changes, emphasizing on its partnership with Volkswagen. Previously, the stereotype of a Skoda owner was predominantly male and retired. Recent changes in brand image and positioning have attracted affluent retired people, independent working women, non-working women and younger family men, leading to large increases in sales world -wide.

a. “A car brand is more than just a marque” Evaluate this statement and support with suitable justifications.

b. Evaluate the repositioning strategy of Skoda and its induction in the Volkswagenâ&#x20AC;&#x2122;s portfolio.

NMIMS Solved Assignment Solution June 2019 B2B Marketing 1. Discuss your pricing strategies for each of the following B2B situations of MRF for its Tyres:

Indian Army requires to buy about 50,000 tyres for periodic replacement in its trucks, as and when required in year 2019-20 Ashok Leyland needs 5000 tyres, customized for its export order trucks for sub zero cold conditions. Golden Transport Company urgently needs 200 truck-tyres for its transport fleet.

2. Voltas also makes commercial refrigerators which are used by Hotels, Commercial Kitchens, restaurants etc in addition to the air-conditioners it makes for B2C markets. These are customized according to customer requirements and the prices start from 5 lacs onwards. The marketing manager has to decide whether Voltas should direct distribution or indirect distribution. Please recommend the method Voltas should use giving reasons for the same. Also what communication tools can Voltas use for promoting in B2B segments for these new air-conditioners? Read the following Case & solve the questions given: It is customary in almost every Business Organization, from large to small, to serve popular beverages like tea and coffee to its employees and visitors as a daily routine. In many organizations, it is served free, whereas in many others, on cost basis or subsidized-price basis. In a survey conducted by Coffee Board, in recent past, it is found that coffee is more regularly consumed in South Indian states and tea in most other parts is preferred as a routine beverage. In business organizations, coffee consumption, more or less, follows the geographic pattern of consumption. However, with entry of many coffee-speciality suppliers, the coffee is gaining popularity as a beverage, and its demand is growing rapidly. There is a variety of coffee-serving facilities prevalent in

companies for their employees, ranging from a typical instant coffee in a kitchen managed by a vendor to departmentalized self-service vending machines.

CoffeeBeans is a multinational coffee bars chain and has 220 outlets in major cities of India. In a bid to expand its market, CoffeeBeans is entering in business market in a big way. For its target B2B customers, it has designed a productpackage consisting of a hightech coffee-making robot, named ‘CoffeeCup’, bundled with bulk packs of coffee making ingredients. This machine can serve variety of customized coffee to suit different tastes of employees at very fast rate of 50 cups per minute. Vivek Lal, the CoffeeCup product manager, with his team 2 PTO ET_IB_B2B_3012 Business-to-Business Marketing End-Term Examination, December, 2016- January, 2017 zeroed on Hero Motors at Delhi NCR as its first large business customer, where he forecasts an initial sale of 200 CoffeeCup Robots and bulk ingredient-packs to serve 5000 cups per day. Assuming any other relevant information as required, you are required to answer the following questions: a. How will you identify individuals in the Hero’s Buying Centre, for the different roles being played by them? b. Comment on the expectations of each role in the buying centre, and the strategies to be adopted by Vivek’s team to meet each of these expectations to persuade a favorable decision.

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Consumer Behaviour 1. A well-known international fitness company, PlanetFit, is planning to set up gyms and yoga studios across India. Describe how PlanetFit can apply demographics and psychographics to plan its segmentation strategy. Which demographic and psychographic segments should PlanetFit target and why? 2. What are the steps in the consumer decision-making journey? Describe your decision-making journey for the following products: a. Sugar b. Menâ&#x20AC;&#x2122;s aftershave lotion

c. Smartphone 3. a) What are reference groups? List and discuss 2 groups that influence your purchases. 3. b) Explain Maslowâ&#x20AC;&#x2122;s hierarchy of needs. Develop an ad campaign for Running shows, appealing to the self-esteem need level.

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1. As a customer, which are the best loyalty programmes that you have experienced? Share any 2 programmes with their outstanding features and scope for improvement. 2. How important is Customer Life Time Value in understanding customers & taking important business decisions? Illustrate with examples of brands that are leveraging the concept of Customer Life Time Value. 3. Aarav is a highly successful web designer known to exceed your clients’ expectations. He has a new client Ferris Wheel events which is a startup who have a limited budget but are looking for an effective solution to build traffic for their website and create their presence on the internet. a. What aspects are imperative to the success of a site design? b. Discuss the payment gateway options that you would propose to Ferris Wheel

CALL NOW 9773820734 NMIMS Solved Assignment Solution June 2019 Marketing Strategy 1. Founded in 1971 in Seattle, Washington, USA, Starbucks is a well-known international brand with presence in more than 20,000 locations. Tata Starbucks is a 50:50 joint venture between Starbucks and Tata Global Beverages (TGBL) in India. Tata Starbucks opened its first store in India in Oct-2012, and as of Feb-

2019 had c. 135 stores in India. “We look at activating more stores roll out in the next few years” – L Krishnakumar, Group CFO, TGBL (source: Business Today, 10- Feb-2019). Recently, the brand has started accepting orders via food delivery firms (e.g. Swiggy). The team is open to new product categories and

new stores for such products (and/or existing products). There is no plan to raise funds from external sources, except for inorganic growth through acquisitions. You work as a Marketing Strategy consultant, and have been hired to develop the expansion strategy plan for the brand, which would help them increase the sales 5 times by 2025 (relative to sales in financial year ending Mar-2018). Provide your recommendations regarding the Marketing Strategy and Marketing Mix along with explanations. 2. Customer buying behaviour plays an important role in Marketing Strategy, and is affected by four key factors/influences/characteristics. You are working as a Marketing Strategy Consultant. Help your clients by identifying and explaining the

major influences on buying behaviour with reasons for application in brand communication/ promotion for the following products/brands: (1) Mercedes India,

(2) Narayana Hrudayalaya, (3) Netflix India, and (4) Byju’s. 3. Founded in 1976, Brompton (www.brompton.com) is an international folding bicycle brand. Madhav, a first generation entrepreneur founded XYZ in 2019 with a vision to build and launch the first Indian folding bicycle brand, and and feature among top 3 international premium folding bicycle brands by 2025. Madhav wants to launch the product by Aug-2019. Madhav has hired you as a consultant.

a. Explain various stages and their characteristics in an industry life cycle, with specific comments regarding the current stage of the industry in India b. There are 5 key ways to choose competitive advantage(s) as a part of differentiation and positioning strategy; explain these ways in which XYZ can differentiate its offering and finalise a unique positioning strategy for XYZ

CALL NOW 9773820734 Projectreports94@gmail.com NMIMS Solved Assignment Solution June 2019 Services Marketing 1. Bookworm’s World is a U.K based Book Store chain planning to launch in the Indian market, specifically catering to children’s books, workbooks and educational toys. Initially the Book store chain will begin its operations with 6 major cities which are being seen as potential markets and then slowly it shall

expand to other big cities in India as well. With this vision, the management, now wants to explore the various options for service delivery. Since it is a new chain, the delivery options need to be cost effective, atleast to begin with. The management is open to all sorts of technology tie-ups to explore the selfservice or remote options along with the traditional delivery models. Suggest all the possible delivery options that you consider appropriate. Justify with an argument. 2. Summer vacations for the kids are round the corner. This time around, you have decided to surprise the kids with the Big Summer Holiday that you and your better half had been contemplating since long. Choosing between a 7-day European dreams or The best of U.S or Amazing Australia or the umpteen options flashing on various travel sites, is indeed a complicated decision; especially in the backdrop

of a budget constraint. Quite obviously, while the flashy packages offer the â&#x20AC;&#x2DC;o h-

so’irresistable’ deals, these prices are not just the only costs that the customer has to incur. The real cost of the service to the customer is an amalgamation of many inter-related monetary and non-monetary costs. Discuss the various search, purchase and post-purchase costs that you will have to incur in the purchase of the holiday package. 3. Nannytracker.com is the new kid on the block; a new mobile-app based service which helps you keep a tab on your children and their nanny while you’re out of the house. The Nannytracker, a new service for working parents, allows them the facility of home care viewing on their smartphones. The subscriber can view realtime video through a smartphone that is capable of showing video clips of footage

of the home’s interior space. The app gives the user a comprehensive view of what their kids are up to while they are away. Besides the clandestine video clips of the home, that get captured periodically through a hidden camera and are posted to the parents, the smartphone app can be installed at both the parents and nanny’s end, and can work as a vital communication tool between them. The app provides easy messaging between parents, nannies, or any other caretaker, all within the account. Hence, any important information such as medication dosages, nappy changing frequency, food and play instructions don’t get missed out. The app also allows the Nanny to click pictures of the baby and post them so that they remain in one location/ account. The Daily News Feed provides an overview of their activities, as well as all the data that was tracked, messages that were exchanged, and photos that were shared.

The service is being targeted to working women living in urban metro cities such as Delhi and Mumbai; many of whom have domestic helpers to take care of their children during working hours. Although the service intends to provide parents with peace of mind, it could work equally well for pet owners. The app is compatible both the iOS and android platforms. Priced at Rs. 999 on Playstore and App store, as one-time download charges, each member of the caretaker team needs to download the app by paying the installation charge. The charge includes installation of the camera, all app-related services and unlimited data storage. As if this is not enough, the app also allows you to add another child to the same account. And this oneâ&#x20AC;&#x2122;s completely free of charge. You will receive separate notification for both the kids; however, you have to ensure that they are in the same location Now this is what you call womenâ&#x20AC;&#x2122;s empowerment!! a. Discuss and evaluate the marketing mix for Nannytracker.com b. What is the core service being offered by Nannytracker.com? Compare the facilitating

and

enhancing

supplementary

services

being

offered

Nannytracker.com

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NMIMS Solved Assignment Solution June 2019 Marketing Research 1. The Distance Education Council (DEC) wants to conduct a research among the various distance learners across different colleges, universities and courses across India. Since the population of distance learners is widely dispersed, the research team at DEC feels that it may be effective to conduct an online or telephonic survey. However, these methods have their own drawbacks. Besides, the information to be collected is quite detailed which is prompting the researchers to consider other approaches such as a face-to-face survey. Discuss the advantages and disadvantages of the various data collection methods available to the researchers at DEC and recommend an approach

2. Nestle wanted to understand the key challenges that their brand Maggi is likely to face in its comeback; in the wake of more aggressive competition from competitors such as Sunfeast Yippee noodles and Patanjali Atta noodles. The research agency took this brief from Nestle and gave instructions to its team to find out the customer satisfaction with Maggi and its arch rivals. â&#x20AC;&#x153;Specifying the research objective in the most clear and precise form, is the most crucial step involved in the research processâ&#x20AC;?. Evaluate this statement in the light of this case and discuss how the steps involved in this research process (as proposed by the research agency) will turn out to be different from what Nestle expects as the research outcome. 3. Scene 1: Nivedita, an interviewer for a data collection agency, approached a couple at the mall seeming to be hailing from a rural background and asked the woman, if she would like to participate in a marketing research survey. The couple quickly walked away. A group of teenage girls overheard Nivedita and asked her if they could participate. They were from rural areas, and they would like to answer Nivedita's questions. Nivedita was ecstatic! She could fill a good portion of her sample with these helpful girls! Scene 2: Nivedita had a list of names and contact details of 100 women in Faisapur in U.P. She started with the top 5 names. In 4 out of 5 cases, the women either didnâ&#x20AC;&#x2122;t respond to her request or refused to participate. Only one woman took the survey. How will she reach out to these 100 shortlisted women in one week? It seemed to be a daunting task as of now. Nivedita was confused. The reason was simple: The "normal" rules for conducting a marketing research survey do not apply when the target sample is a Rural population.

Nivedita was one of the women researchers who had been appointed by an NGO for conducting a research on the sanitation and personal hygiene methods being used by women in rural areas. The objective was to capture the aftermath of the awareness campaigns been done on account of the Indian Household Latrines (IHHL), School Sanitation and Hygiene Education and Anganwadi toilets. After a whole lot of debate and discussion, it had been decided that the respondents for this survey shall be rural girls / women ranging from a broad age group of 12-60 years. For conducting a survey among this wide audience, two things were done:

A list of women was procured from secondary sources of data The women were segregated on the basis of age into the following categories: 12-17, 18-25, 26-35, 36 â&#x20AC;&#x201C; 45, 46-60 The sampling method had also been very scientifically decided. However, reaching out to these women unknown to the researcher, unrelated to each other, was not working out, no matter how scientific the approach may be. With this very first experience shared by Nivedita as a part of the pilot, the team was a bit confused on whether their understanding of the rural research methods is correct. Anxiety was creeping in as to what should be the ideal method to choose this sample of rural girls / women? a. To choose this sample of rural girls / women, which sampling methods will you consider most appropriate and why? Suggest any two methods and justify your answer. b. Suggest some innovative interview methods to reach out to the target audience

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Projectreports94@gmail.com NMIMS Solved Assignment Solution June 2019 Integrated Marketing Communications 1. You are a young entrepreneur and have just opened your own Digital Advertising agency. How would you go about acquiring new Clients? 2. You are a young entrepreneur who has launched an app for parents of toddlers to help kids learn and develop cognitive skills through various interactive activities between parents and children. Explain the Integrated Marketing process you will use to launch the product? 3. Case Study

Ranveer Singh – Brand Ambassador Kellogg’s Oats Assume you are a Brand Manager for Kellogg’s oats and you have tied up with Ranveer Singh as the Brand ambassador. a. Think of an interesting active integration of Kellogg’s oats in the next Ranveer film. b. How would you leverage Ranveer Singh to promote your brand? nmims assignments nmims solved assignments nmims June 2019 solved assignments pgdbm pgdbmm nmims mba solved assignments June 2019

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Financial Institutions and Markets 1. Mukesh wants to invest and diversify his portfolio in mutual funds, bonds and debentures. Since he is unaware with these financial products, he seeks advise from the Relationship Manager. As a relationship manager guide Mukesh on the above options stating the pros and cons of each of the investment vehicle. 2. Anita established a new software company. She is in need of capital for the company. Anita is unaware as to how she can raise fresh capital from the primary market. As a friend of Anita help her to know the various sources from which she can raise capital from the primary market. 3. a. Kabir has recently joined his dream company, SEBI. Since he is a fresher, his manager asks him to prepare a presentation on the role of SEBI in the financial market. Help Kabir with his presentation. 3. b. In order to highlight the role played by regulatory bodies, Kabir ‘s manager also asked him to analyse and present the role played by regulatory bodies in the

“Harshad Mehta Scam” which shook the entire economy of our nation. Latest NMIMS Semester 1 PGDBM June Solved Assignments Latest NMIMS Semester 2 PGDBM June Solved Assignments NMIMS NEW june 2019 ASSIGNMENTS 9773820734 NMIMS SEM 3 PGDBFM ASSIGNMENTS 9773820734 NMIMS Solved assignments- June 2019 available now NMIMS LATEST June ASSIGNMENT 9773820734 NMIMS June 2019 SOLVED ASSIGNMENTS 9773820734 SOLVED 2019 June NMIMS ASSIGNMENTS NMIMS 2019 June READY ASSIGNMENTS NMIMS June 2019 CUSTOMIZED ASSIGNMENTS NMIMS 2019 ASSIGNMENTS NMIMS June ANSWER SHEETS NMIMS June ASSIGNMENTS

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CALL NOW 9773820734 Projectreports94@gmail.com NMIMS Solved Assignment Solution June 2019 Sales Management 1. Mr. Sharma was a worried person because the sales graph for the last quarter was going down and this was due to the strong economic downturn, competition was stiff and payments for outstanding dues was not coming, the management meet was due and Mr. Sharma had no option to Motivate the sales staff to recover sales and payments. What in your opinion should be his motivational plan

2. Outline a plan for converting a prospect of Consumer Durable goods into a customer and the steps for closing the sales. 3. CASE STUDY - Godrej Godrej has taken a strong interest in the FMCG Sector and is trying to put large resources in the same. It has become a strong competitor to Hindustan Unilever and P&G. One of the main reasons for the growth is the large distribution network that Godrej has both in Urban and Rural Markets, the kiosks have been the mainstay of Godrej Network, it also has strong price points in the products offered.

Consumer promotion instead of trade promotion has dominated Godrej strategy. It creates a strong pull for its brands, so that consumers become loyal to the brand and the retailer has no option but to stock it, this leads to a build -up of a strong distribution system which helps Godrej in building the strength of the company. Brands such as Good Knight are brand leaders, CINTHOL and NO 1 are popular soap brands, it has many other products which form important brands in India.

The company is looking at a growth rate of minimum 20% in this sector and has recently appointed a Marketing manager to specially look at the FMCG Sector.The strengths of the distribution and branding are the main stay of the company and the growth has to be built on the same. a. Please help the Marketing Manager of Godrej to achieve the 20% growth, how will the distribution strategies help in the same b. What do you understand by consumer promotion? What role will it play in building up its brands as it is the main stay for the company?

CALL NOW 9773820734 Projectreports94@gmail.com NMIMS Solved Assignment Solution June 2019 International Logistics & Supply Chain Management 1. An old Indian company is in the field of animal nutrition for the past 25 years and is wanting to grow its business in line with the global sector growth and business opportunities. It is exploring the international opportunities and had want to enter in Kazakhstan and Russia the Eurasian countries due to high

potential for the nutrition business. Derive a strategic plan for logistics, supply chain and a business plan to succeed and establishing a strong foreign brand 2. SG electronics is a German manufacturing and marketing company is into white goods mainly washing machines, refrigerators and sophisticated kitchen ware. What is the approach strategy that the company would employ for the successful launch of its products in the INDIAN market? Formulate a strategic logistics and SCM plan which makes the company a top brand in the Indian market which is crowded with international branks like LG, KENSTAR, BOSCH and SAMSUNG.

3. A beverage company named Gold spot drinks is in the Indian market for the past

15 years with is soft drink brand GOLD SPOT. It is a family owned strong brand with unstructured professional set up in place. Due to new government policy a foreign company ABC want to enter India by investing in the company and capitalise on the Gold spot brand and bring in its own brands into India. a. What elements of importance ABC company should consider while doing so in the business approach, and the SCM strategies? b. What kind of professional approach it need to locational planning, production planning and distribution set up to gain market entry PAN India and introduce its products along with the Gold spot?

CALL NOW 9773820734 Projectreports94@gmail.com NMIMS Solved Assignment Solution June 2019 International Finance 1. Exchange rates can be explained by different underlying theories. Explain briefly any three of these theories, along with mathematical formulas, where applicable 2. There are short term and long term fluctuations in Exchange rates, and various factors are responsible for this. Explain the eight factors and whether they contribute to long or short term fluctuations.

3. An exporter has Eur 10 million receivable in 3 months, and is in a dilemma whether to book forward contract to sell Euro or to sell Eur-INR 3 month futures.

a. Explain to him in a tabular form the characteristics and differences between Forward and Futures. b. Then with an example (assume 3 months forward and futures rate of Eur/INR 79) explain the cash flows in either situation

CALL NOW 9773820734 Projectreports94@gmail.com NMIMS Solved Assignment Solution June 2019 Operations Management 1. Explain how the Theory of Constrains can be applied at an automobile repairing and service center. 2. Your company has compiled the following data on the small set of products that comprise the specialty repair shop. Perform an ABC inventory classification for the data. Which product(s) do you suggest the firm keep the tightest control over?

Item code

Annual demand

Unit cost (INR.)

3000

4000

3000

2000

500

680

460

1000

450

500

520

400

5000

680

400

900

3. According to TarĂ and Sabater (2004), firms must develop both the hard and soft parts of TQM in order to succeed. While the hard elements are related to quality tools and techniques for continuous improvement, the soft side is associated with management concepts and principles such as team work, leadership, customer focus and culture (Fotopoulos and Psomas, 2009). In their study about quality management tools and techniques, TarĂ and Sabater (2004) analyzed about 30 commonly used tools and techniques such as benchmarking, brainstorming, design of experiments (DOE), failure mode and effect analysis (FMEA), flow charts, poka yoke, quality function deployment (QFD), quality improvement teams and statistical process control (SPC). Soft elements indirectly affect performance, because they create an environment that facilitates the implementation of hard elements (Rahman and Bullock, 2005).

(Source: Gerolamo et al. (2014), Quality Management: How do Brazilian Companies use it?, Procedia - Social and Behavioral Sciences 143 ( 2014 ) 995 – 1000) 3a. Using examples from manufacturing industry, explain any two management concepts and principles (soft practices) related to TQM. 3b. Using examples from manufacturing industry, explain any two tools or techniques for continuous improvement (hard elements) related to TQM.

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