Contact No - 9773820734 (WhatsApp) Mail at – Projectreports94@gmail.com NMIMS Global Access School for Continuing Education (NGA-SCE) Course: Strategic Management Internal Assignment Applicable for December 2019 Examination
1. You have been appointed as a Strategy Consultant to a Swiss shoe making brand namely “Bally” wanting to enter India. Which one of Porter’s Generic Strategies would you choose
to be operational in India & explain the reasons in detail behind your choice of strategy? Once the strategy has been chosen, explain the categories of customers you would target?
2. UNIQLO is a Japanese casual wear designer, manufacturer and retailer that wishes to enter India’s Retail market. Conduct a PESTLE analysis for Uniqlo in India & suggest whether Uniqlo should enter India or otherwise. 3. You are the Chairman of Isuzu Motors in Japan. Your Indian subsidiary Isuzu India has managed to gain only under 2% of the market share so far & Competitor brands such as Maruti & Hyundai account for 50% & 17% of the market shares respectively. a. What turnaround strategies can you suggest to arrest the decline of revenues & profitability of your company? b. In your opinion, would it be considered appropriate to pursue a Combination Strategy?
State your response with appropriate justifications & reasons.
Contact No - 9773820734 (WhatsApp) Mail at – Projectreports94@gmail.com