PROOF EYEWEAR sun | F/W 2016
Proof was founded in 2010 by three brothers, but its roots run deep and can be traced back to 1954 when their grandfather, Bud Dame, started a sawmill. Brooks, Tanner and Taylor spent their early years working in the family business which taught them a deep love for entrepreneurship, nature and all things wood. Bud Dame left a heritage of hardwork and craftsmanship that continues to inspire Proof over 60 years later.
Proof is the pioneer in sustainable eyewear and has been from the very beginning. Each silhouette is handcrafted using materials provided by the Earth including wood sourced from certified sustainable forests, cotton-based acetates, repurposed skateboard decks and recycled aluminum. Proof continues to keep the environment in mind by using materials that are not only replenishable but also recyclable.
Proof embraces the idea of being global citizens. Our Do Good Program works on a project-by-project basis providing a lasting impact on the people and places we partner with. Our bird logo represents the belief, “Everyone has wings to fly, some just need a little help.� Whether it be in Idaho or India, for maintaining land or providing eye care, Proof continues to use a socially conscious business model to do good.
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WOOD COLLECTION
The Wood Collection is handcrafted from the finest woods available. Mother nature has taken great effort to make every frame 100% unique in this collection. Each sustainably sourced wood frame is hand polished and coated with a water and sweat protective layer.
Eco COLLECTION
The Environmentally Conscious Optics Collection is crafted from a cotton-based acetate and the finest woods available. Each frame goes through a 15-step handmade process to create a one of a kind piece. The ECO Collection is 100% renewable, biodegradable and hypoallergenic.
Skate COLLECTION
The Skate Collection is handcrafted from 5 ply Canadian Maple skateboards. This high pressure skateboard construction makes each frame extremely durable for everyday use. Each visible ply has its own grain and personality ensuring no two glasses are alike.
Aluminum COLLECTION
The Aluminum Collection is the creative result of breaking down recycled aluminum scraps into classic silhouettes. Aluminum is known for being lightweight, malleable and infinitely recyclable. Sticking to our sustainable initiative, this collection gives recycled aluminum another, more stylish life.
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FAVORITES
Ada Black Flux/Polarized
Banks Blue/Silver Polarized
Declo Black Maple/Polarized
Donner Float/Polarized
Federal Black/Sky Mirror Pol.
Hayburn Navy/Polarized
Ontario Skate Rasta/Polarized
Ontario Stained/Gray
Sawtooth Tiger Camo/Polarized
Scout Black/Polarized
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Boise Stained/Polarized
Challis Copper/Brown Polarized
Eagle Black/Sky Mirror Pol.
Fairview Split/Polarized
Ontario Mahogany/Polarized
Ontario Skate Pear/Polarized
Payette Skate Rasta/Polarized
Pledge Black Top/Polarized
Sundance Silver/Purple Mirror Pol.
Tribe Black Tortoise/Polarized
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ReVibe Lens The Proof ReVibe Lens is a CR-39 lens that provides crisp visuals and protects your precious pupils at the same time. ReVibe lenses rejuvenate the eyes and mind offering good vibes to anyone wearing them, supplying vibrant colors and textures. These lenses protect from UVA/UVB rays and are polarized to eliminate glare and enhance clarity. Coming in a wide range of colors, tints, and mirrors, each lens provides forwardthinking style and ideal functionality for wherever adventure takes you. Whether land or sea, mountain or stream, we’ve got a lens for every environment.
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In February, we partnered with HELP International to support communities and people of the Philippines. Profits from the sale of The Philippines Project Sunglasses provided $15,000 to fund life changing initiatives including cataracts, club feet, and cleft lip surgeries. Over the course of 10 days, 13 volunteers screened over 650 people, funded 295 surgeries, donated 500 books and 300 hygiene kits, and reconstructed two rooms at a recovery center. At Proof, we believe in being global citizens and giving back to communities around the world, that is what our Do Good Program is all about.
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Boise
Stained/Polarized
Zebra/Polarized
Maple/Grey
Black Maple/Polarized
Declo
Black Maple/Polarized
Mahogany/Polarized
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NEW
Fairview
Black Maple/Polarized
Mahogany/Brown Polarized
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Split/Polarized
Federal
Stained/Polarized
Black Maple/Sky Mirror Pol.
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Hayburn
Black Maple/Fade
Red Bamboo/Grey
Zebra/Gold Mirrored
Ivory
Black Top/Polarized
Black Maple/Fade
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Purple Maple/Polarized
McCall
Stained/Grey
Mahogany/Polarized
Red Maple/Polarized
Ontario
Zebra/Polarized
Stained/Grey
Black Maple/Polarized
Mahogany/Polarized
Maple/Kush Mirrored
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Pledge
Stained/Polarized
NEW
Black Maple/Polarized
Black Top/Polarized
Stanley
Stained/Grey
Black Maple Zebra/Polarized
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Ada
Tortoise Flux/Polarized
Black/Kush Mirror Polarized
Yellow Tortoise/Brown Polarized
Banks
Blue/Silver Mirror Polarized
Black/Grey Polarized
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Tortoise/Fire Mirror Polarized
Bannock
Black Tiger Camo/Polarized
Tortoise/Polarized
Borah
Bone Split/Polarized
Black/Polarized
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Camas
Ocean/Polarized
NEW
Black/Polarized
Forest/Green Polarized
Chaplin
Black/Polarized
Red Tortoise/Polarized
22
Yellow Tortoise/Polarized
Chinook
Float/Polarized
Black/Polarized
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Donner
Float/Polarized
Black/Polarized
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NEW
Black/Polarized
Goodson
Jade/Polarized
Tortoise/Brown Polarized
Hayburn
NEW Navy/Polarized
Black/Polarized
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Crystal/Sky Mirror Polarized
Riggins
Black/Grey Polarized
Tortoise/Brown Polarized
Rockies
Black/Grey Polarized
Matte Grey/Fire Mirror Polarized
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Sawtooth
Black Camo/Polarized
Snow Tortoise/Polarized
Blackbone/Polarized
Scout
Black/Polarized
Snow Tortoise/Polarized
NEW Rootbeer/Brown Polarized
Matte Tortoise/Purple Mirror Pol.
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Tetons
Matte Black/Kush Mirror Pol.
Greenbone/Fire Mirror Pol.
Tribe
Brownbone/Polarized
Black Tortoise/Polarized
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Wasatch
Matte Black/Fire Mirror Polarized
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Ontario
Rasta/Polarized
Pear/Polarized
Red, White & Blue/Polarized
Payette
Rasta/Grey
NEW
Pear/Polarized
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Challis
Cobalt/Polarized
Gunmetal/Sky Mirror Pol.
Eagle
Gold/Brown Polarized
Black/Sky Mirror Pol.
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NEW
Copper/Brown Polarized
NEW
Gunmetal/Polarized
NEW
Sundance
Copper/Brown Polarized
NEW
Black/Grey Polarized
Silver/Purple Mirror Pol.
Overland
Black/Polarized
Silver/Fade Polarized
Gold/Blue Polarized
Copper/Brown Polarized
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Wallets
Slab/Natural
Slab/Stain
Arch/Pine
Block/Zebra
Misc.
Multitool/Walnut
Multitool/Pakka
Stainless Steel Water Bottle
Single Blade
Pinewood Lighter
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Cases iPhone 6 & 6S
3 Tone Zebra
Explore the West
Triangle Zebra
Wood Grain Rose iPhone 6 Plus
Dirtbike Maple
Explore Idaho
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Headwear
Fish Snapback
Enduro Adventure Strapback
Scout Strapback
Fish Corduroy Strapback
Beanie/Black
Beanie/Maroon
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