PROOF EYEWEAR SUN | F/W 2018
Founded by three brothers and built on the idea and foundation of heritage, Proof is fiercely independent and proud to call Idaho home.
Proof has been pioneering sustainable eyewear from the very beginning. Each frame is handcrafted using materials provided by the Earth - sustainably sourced wood, cotton-based acetates, re-purposed skateboard decks and recycled aluminum.
Proof embraces the idea of being global citizens by doing good around the world. The bird logo represents the belief, “Everyone has wings to fly, some just need a little help.� The efforts in helping others have affected people from Idaho to the other side of the world.
FAVORITES | SUN | F/W 18
Ada Black Tortoise Flux/Polarized
Ontario Skate Rasta/Polarized
Midway Cider/Polarized
Eagle Black/Sky Mirror Polarized
Wilder Black/Silver Mirror Polarized
Federal Black/Sky Mirror Polarized
Scout Matte Tortoise/Purple Polarized
Atlas Matte Black/Polarized 3
45th Parallel Sapphire /Silver Mirror Polarized
Boise Stained/Polarized
Scout Black/Polarized
Sundance Copper/Brown Polarized
Tamarack Ebony/Polarized
Ontario Stained/Grey
Butte Matte Black/Polarized
Goodson Jade/Polarized
Elmore Crystal Peach/Polarized
Challis Cobalt/Polarized
Grove Black Transition/Polarized
New Meadows Zebra /Rose Gold Polarized
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ReVibe Lens
The Proof ReVibe Lens is a TAC lens that provides crisp visuals and protects your precious pupils at the same time. These lenses protect from UVA/UVB rays and are polarized to eliminate glare and enhance clarity. ReVibe lenses rejuvenate the eyes and mind, offering good vibes to anyone wearing them and supplying vibrant colors and textures. Offered in a wide range of colors, tints, and mirrors, each lens provides forward-thinking style and ideal functionality for wherever adventure takes you. Whether land or sea, mountain or stream, we’ve got a lens for every environment.
In November, we partnered with HELP International to support the communities, individuals and children in Nepal. Profits from every frame purchased provided $16,000 to fund life changing initiatives and donations. Over the course of 10 days, volunteers from HELP and Proof provided: eye screenings, free reading glasses, teeth exams and extractions, toothbrushes and toothpaste, women’s health education, and more. At Proof, we believe in being global citizens and giving back to communities around the world - that is what our Do Good Program is all about. 8
WOOD COLLECTION / SUN | F/W 18
The Wood Collection is handcrafted from the finest woods available. Mother nature has taken great effort to make every frame 100% unique in this collection. Each sustainably sourced wood frame is hand polished and coated with a water and sweat protective layer. 9
Boise
Black Maple/Polarized
size: 51-21-152
Stained/Polarized
Federal
Black Maple/Sky Mirror Polarized
Stained/Polarized
size: 53-19-149
Black Zebra/Polarized
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Grove
size: 48-18-148
Black Maple/ Gold Mirror Polarized
size: 52-22-143
Stained/Brown Polarized
New Meadows
Ebony/Silver Mirror Polarized
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Black Transition/Polarized
Rosewood/Gold Mirror Polarized
Zebra/Rose Gold Polarized
Ontario
size: 52-20-148
Ebony/Polarized
Stained/Grey
Rasta Skate/Polarized
Rosewood/Polarized
Walnut/Brown Fade Polarized
Zebra/Polarized
Tamarack
Ebony/Polarized
Lacewood/Grey Polarized
Rosewood/Brown Fade Polarized
WhiteMocha/Grey Zebra/Sky Mirror Polarized Polarized
size: 53-19-146
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ECO COLLECTION / SUN | F/W 18
The Environmentally Conscious Optics Collection is crafted from a cotton-based acetate and the finest woods available. Each frame goes through a 15-step handmade process to create a one of a kind piece. The ECO Collection is 100% renewable, biodegradable and hypoallergenic. 13
45th Parallel
Mattel Black/Polarized
Tortoise/Gold Polarized
Sapphire/Blue Sky Polarized
Ada
size: 52-18-142
Matte Caramel/Brown Polarized
Sapphire/Silver Mirror Polarized
size: 53-19-149
Black/Kush Mirror Polarized
Black Tortoise Flux/Polarized
Matte Maroon/Gold Mirror Polarized
Yellow Tortoise/Brown Polarized
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Atlas
size: 47-22-140
Mattel Black/Polarized
Matte Black/Blue Sky Polarized Matte Black/Rose Red Polarized
Butte Butte
Sapphire/Gold Mirror Polarized
size: 57-18-147
Arctic Grey Sky/Polarized
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Matte Black/Polarized
Tortoise Flux/Polarized
Matte Brown Tortoise/Polarized
Elmore
Black/Polarized
Crystal Peach/Polarized
Goodson
Black/Polarized
Jade/Polarized
size: 49-21-140
Snow Tortoise/Polarized
size: 51-24-143
Tortoise/Brown Polarized
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Midway
50-23-145mm
Honey/Sky Mirror Polarized
Matte Black/Polarized
Scout
size: 54-21-138
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Cider/Polarized
Black/Polarized
Matte Tortoise/Purple Mirror Polarized
Rootbeer/Brown Polarized Mocha/Grey Polarized
Snow Tortoise/Polarized
Wilder
Black/Silver Mirror Polarized
Matte Black/Polarized
size: 49-26-140
Tortoise/Green Fade Polarized
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ALUMINUM COLLECTION / SUN | F/W 18
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The Aluminum Collection is the creative result of breaking down recycled aluminum scraps into classic silhouettes. Aluminum is known for being lightweight, malleable and infinitely recyclable. Sticking to our sustainable initiative, this collection gives recycled aluminum another, more stylish life.
Challis
Cobalt/Polarized
Copper/Brown Polarized
Eagle
Black/Sky Mirror Polarized
Gold/Brown Polarized
size: 50-20-144
Gunmetal/Sky Mirror Polarized
size: 55-18-151
Gunmetal/Polarized
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size: 48-25-147
Sundance
Black/Polarized
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Copper/Brown Polarized
Silver/Purple Mirror Polarized
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Wallets
Slab/Natural
Slab/Stained
Arch/Pine
Block/Zebra
Misc.
Wood Grain Pen Tip Pocket Knife
Stainless Steel Water Bottle
Wood Grain Pocket Multi-tool/Pakka
Enamel Camp Mug
Single Blade
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PROOF EYEWEAR SUN | F/W 2018
sales@iwantproof.com (208) 794-5465