PROOF EYEWEAR sun | S/S 2017
Proof was founded in 2010 by three brothers, but its roots run deep and can be traced back to 1954 when their grandfather, Bud Dame, started a sawmill. Brooks, Tanner and Taylor spent their early years working in the family business which taught them a deep love for entrepreneurship, nature and all things wood. Bud Dame left a heritage of hard work and craftsmanship that continues to inspire Proof over 60 years later.
Proof is the pioneer in sustainable eyewear and has been from the very beginning. Each silhouette is handcrafted using materials provided by the Earth including wood sourced from certified sustainable forests, cotton-based acetates, re-purposed skateboard decks and recycled aluminum. Proof continues to keep the environment in mind by using materials that are not only replenishable but also recyclable.
Proof embraces the idea of being global citizens. Our Do Good Program works on a project-by-project basis providing a lasting impact on the people and places we partner with. Our bird logo represents the belief, “Everyone has wings to fly, some just need a little help.� Whether it be in Idaho or India, for maintaining land or providing eye care, Proof continues to use a socially conscious business model to do good.
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WOOD COLLECTION
The Wood Collection is handcrafted from the finest woods available. Mother nature has taken great effort to make every frame 100% unique in this collection. Each sustainably sourced wood frame is hand polished and coated with a water and sweat protective layer.
Eco COLLECTION
The Environmentally Conscious Optics Collection is crafted from a cotton-based acetate and the finest woods available. Each frame goes through a 15-step handmade process to create a one of a kind piece. The ECO Collection is 100% renewable, biodegradable and hypoallergenic.
Skate COLLECTION
The Skate Collection is handcrafted from 5 ply Canadian Maple skateboards. This high pressure skateboard construction makes each frame extremely durable for everyday use. Each visible ply has its own grain and personality ensuring no two glasses are alike.
Aluminum COLLECTION
The Aluminum Collection is the creative result of breaking down recycled aluminum scraps into classic silhouettes. Aluminum is known for being lightweight, malleable and infinitely recyclable. Sticking to our sustainable initiative, this collection gives recycled aluminum another, more stylish life.
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FAVORITES
Ada Tortoise Flux/Polarized
Banks Blue/Silver Polarized
Declo Black Maple/Polarized
Donner Float/Polarized
Federal Black/Sky Mirror Pol.
Goodson Jade/Polarized
Ontario Skate Rasta/Polarized
Ontario Stained/Gray
Sawtooth Tiger Camo/Polarized
Scout Black/Polarized
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Boise Stained/Polarized
Challis Cobalt/Polarized
Eagle Black/Sky Mirror Pol.
Fairview Split/Polarized
Ontario Mahogany/Polarized
Ontario Skate Pear/Polarized
Payette Skate Rasta/Polarized
Butte Matte Black/Polarized
Sundance Silver/Purple Mirror Pol.
Tribe Black Tortoise/Polarized
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ReVibe Lens The Proof ReVibe Lens is a CR-39 lens that provides crisp visuals and protects your precious pupils at the same time. ReVibe lenses rejuvenate the eyes and mind offering good vibes to anyone wearing them, supplying vibrant colors and textures. These lenses protect from UVA/UVB rays and are polarized to eliminate glare and enhance clarity. Coming in a wide range of colors, tints, and mirrors, each lens provides forwardthinking style and ideal functionality for wherever adventure takes you. Whether land or sea, mountain or stream, we’ve got a lens for every environment.
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In November, we partnered with HELP International to support the communities and people of Uganda. Profits from every sale provided $12,000 to fund life changing initiatives including eye surgeries and well digging and education projects. Over the course of 10 days, volunteers from Proof and HELP screened over 600 people, funded surgeries, volunteered with local students, and dug wells to help provide clean water. At Proof, we believe in being global citizens and giving back to communities around the world - that is what our Do Good Program is all about.
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Boise
Stained/Polarized
Zebra/Polarized
Maple/Gray
Black Maple/Polarized
Declo
Black Maple/Polarized
Mahogany/Polarized
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size: 51-21-152
size: 47-25-147
size: 46-23-145
Fairview
Black Maple/Polarized
Mahogany/Brown Polarized
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Split/Polarized
Federal
size: 53-19-149
NEW
Stained/Polarized
Black Maple/Sky Mirror Pol.
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Black Maple/Zebra Polarized
size: 48-18-148
Black Maple/Gold Mirror
size: 49-21-147
Black Maple/Zebra/Gray
Grove
NEW
Black Transition/Polarized
State
Stained Brown/Brown Polarized
NEW
Stained Brown/Polarized
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Blue Maple/Rose
Stanley
Stained/Gray
size: 49-14-149
Black Maple Zebra/Polarized
McCall
Stained/Gray
Mahogany/Polarized
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size: 53-20-145
size: 52-20-148
Zebra/Polarized
Ontario
Stained/Gray
Mahogany/Polarized
NEW Black Maple/Polarized
Maple/Kush Mirrored
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Black Maple Zebra/Polarized
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Ada
Tortoise Flux/Polarized
size: 48-17-144
Black/Kush Mirror Polarized
Yellow Tortoise/Brown Polarized
Banks
Blue/Silver Mirror Polarized
Black/Gray Polarized
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size: 45-15-141
size: 54-18-142
Bannock
Matte Black/Polarized
size: 49-20-148
Matte Tortoise/Brown Polarized
Borah
Bone Split/Polarized
Black/Polarized
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NEW
Matte Black/Polarized
Butte
Black Fire/Mirrored
Camas
Ocean/Polarized
Black/Polarized
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size: 57-18-147
Rootbeer Brown/Polarized
size: 45-29-140
Forest/Green Polarized
size: 46-27-144
Chaplin
Black/Polarized
Yellow Tortoise/Polarized
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Chinook
Black/Polarized
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size: 52-19-142
Donner
size: 56-15-147
Float/Polarized
Black/Polarized
Goodson
size: 51-24-143
Black/Polarized
Jade/Polarized
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Tortoise/Brown Polarized
Hayburn
Navy/Polarized
Black/Polarized
size: 49-25-143
Crystal/Sky Mirror Polarized
Sawtooth
size: 53-23-148
NEW Black Camo/Polarized
Snow Tortoise/Polarized
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Blackbone/Silver Lense/Polarized
size: 54-21-138
Black/Polarized
size: 49-23-148
Scout
Snow Tortoise/Polarized
Rootbeer/Brown Polarized Matte Tortoise/Purple Mirror Pol.
Tribe
Brownbone/Polarized
Black Tortoise/Polarized
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Ontario
Rasta/Polarized
Pear/Polarized
Blue/Polarized
Payette
Rasta/Gray
Pear/Polarized
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size: 52-19-146
size: 48-26-146
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Challis
Cobalt/Polarized
Gunmetal/Sky Mirror Pol.
Eagle
Gold/Brown Polarized
Black/Sky Mirror Pol.
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size: 50-20-144
Copper/Brown Polarized
size: 55-18-151
Gunmetal/Polarized
size: 52-26-139
size: 48-25-147
Overland
Black/Polarized
Silver/Fade Polarized
Gold/Blue Polarized
Copper/Brown Polarized
Sundance
Copper/Brown Polarized
Black/Grey Polarized
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Silver/Purple Mirror Pol.
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Wallets
Slab/Natural
Slab/Stain
Arch/Pine
Block/Zebra
Misc.
Multitool/Walnut
Multitool/Pakka
Stainless Steel Water Bottle
Single Blade
Pinewood Lighter
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Cases iPhone 6 & 6S
3 Tone Zebra
Triangle Zebra
Wood Grain Rose
iPhone 6 Plus
Dirtbike Maple
Explore Idaho iPhone 7
Dirtbike Maple
Triangle Rose Wood
Explore Idaho
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Walnut
Headwear
Fish Snapback
Scout Strapback
Enduro Adventure Strapback
Arrow Five Pannel
Hieroglyphs Five Pannel
Beanie/Maroon
Beanie/Black
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Sunwear
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Optical
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