LETTER FROM THE EXECUTIVE DIRECTOR

FROM THE EXECUTIVE DIRECTOR

Dear Readers,

We are thrilled to feature PR%F Award-winning Snowy River Cocktails decorating products that add a new level of color and creativity to any cocktail. Snowy River 4th of July Cocktail Salt and Margarita Cocktail Salt were both awarded Double Gold medals at the 2019 PR%F Awards, with an entirely new group of salts and sugars nailing the Double Gold status again in 2020 and 2021. PR%F Awards judges rave about the consistency, rich flavors, and colors of these cocktail enhancements, year after year. We are pleased to announce that the PR%F Awards Spirits, Wine & Beverage competition is set to be held in Las Vegas on November 5 and 6 at the William F. Harrah College of Hospitality at the University of Nevada, Las Vegas. PR%F Awards has partnered with the college of hospitality as a platform to provide valuable education and experience to its students. PR%F Awards is the first spirits and wine competition to partner with a top-accredited college university.

More than 40 students will participate behind the scene learning how to create, manage and operate the world's largest spirits competition. In addition, a senior student will provide a best of show tasting evaluation for tequila, whiskey, and vodka. PR%F judges and partners will also become part of the curriculum, instructing, mentoring, and working with students of the college throughout the year. The PR%F Awards competition is heating up, and the date to submit has been extended to accommodate top buyers and all samples must be in by October 15. Our November issue of PR%F the Magazine will highlight incredible brands that give back to a cause or charity of their choice. If you give to a special cause or highlight a special organization as a recipient of some of your proceeds, we want to hear about you. Drop me a note at Michele@proofawards.com. We would like to help you build awareness of your philanthropic platform. Don’t lose the opportunity of getting your brand in front of our many judges, all beverage buyers from across the US. Enter your SKU, and you automatically go into two separate competitions—PR%F Awards Masked, the coveted double-blind tasting competition, and PR%F Awards Unmasked, the total package, where our judges taste and rate your product while evaluating your bottle, price point, look, feel and taste to see if it will be a perfect fit for their shelves. Enter today at www.proofawards.com.

Cheers & Namaste! Michele D. Tell Executive Director, PR%F the Magazine Founder, PR%F Awards

PRICKLY PEACH OAXACAN APPLE MILLION MILER ALOHA RICKEY