propertycentral
propertycentral .com.au 4385 6423
AUCTION VS private treaty
AUCTION Property Central is one of the only agencies on the entire Central Coast to have an award winning auctioneer on staff. Our auctioneer is a past winner of the prestigous RER Australasian Auctioneering Championship and recently appeared on the Channel 7 program “Under The Hammer” where he had the distinction of achieving the highest selling price above reserve for the entire show. If you choose to sell your property by auction it is vital that you have an accomplished auctioneer otherwise you are headed for certain disaster. Your Property Central agent will advise you if auction is the best method for your property.
PRIVATE TREATY Private treaty is the most popular method of selling real estate in NSW, essentially it means “For Sale”. There are many different strategies that can be employed when selling your property by “Private Treaty” and our unique selling strategies have resulted in hundreds of record prices and excellent results for our sellers. Your Property Central agent will explain the strategies we use to ensure that your property sells for top dollar.
TENDER The tender system is best utilised to sell commercial property. Buyers are given the net return of a commercial investment property and they then calculate the price they are prepared to pay. The tender system is rarely used for residential property, it’s a fact that buyers dislike this system because of the absolute lack of transparency. We would never recommend “Tender” as a way of selling residential real estate.
It is vital to understand that every property is unique and what may be the best strategy for one property could be the absolute worst strategy for another. Property Central agents are highly skilled at all methods of selling, therefore you can rest assured knowing that you are in good hands.
“more buyers search for property right here than any other form of media in australia.�
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Jason
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0422 966 508
tatum
easton
4385 6423
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propertycentral .com.au
4385 6423
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jason
easton
0422 966 508
tatum
easton
propertycentral .com.au
4385 6423
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jason
easton
0422 966 508
tatum
easton
tatum jason + easton easton
4385 6423
4385 6423
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This stunning, ultra modern home offers unparalleled quality and luxury in one of Terrigal’s most sought after pockets. Situated on a completely level parcel of land and capturing beautiful ocean glimpses this stunning home is sure to impress. Awash with natural light and quality fittings throughout, the home offers a blend of open plan living domains, spacious robed bedrooms, quality designer kitchen and a gorgeous covered outdoor entertaining area overlooking the level lawn.
jason easton
0422 966 508
tatum easton
4385 6423
MARKETING COMPARISON » MARKETING MATERIAL
realestate.com.au Premier Listing domain.com.au Premium Listing full colour bespoke brochure high impact signboard facebook / instagram email blast / sms property video & drone multiple agents at open home high impact cafÈ showroom ineffective newspaper ads professional photography
CUT PRICE AGENCY
IT’S LIKE COMPARING APPLES WITH ORANGES MOST FRANCHISE AGENCIES
PROPERTY CENTRAL STANDARD
56% of Property Centrals buyers are from outside the area...we specialise in attracting buyers from Sydney, interstate, overseas as well as locals.
buyer matrix we have you covered
australias #1 real estate website
52 % 15 % 12 % 8% 3.6 % 1.2 %
your buyers
we put your property in front of Nielson Online Ratings 4 million buyers a month *Source
sydney local metropolitan
newspaper
advertising
1
%
less than 1% chance of your buyer seeing your property advertised in a local metropolitan paper.
“Based on readership multiplied by the percentage of Australians buying real estate, divided by the number of Australians searching for out of the area properties, multiplied by the theoretical likelihood of a buyer seeing your property ad.�
QA And
who reads the paper? Potential sellers use the paper to research sales & agencies. That’s why most agents are forced to sell newspaper advertising because it promotes their brand to potential seller. Less than 8% of buyers buy homes they’ve seen in the paper. RHB survey 2010.
Is it an advantage to list with a big franchise group with 100’s of salespeople? A lot of franchise operations perpetuate the myth that if you list with them that your property will be top of mind for 100’s of agents in their group. “This is the biggest fantasy in real estate, I’ve worked for 2 large franchises and never once did I get a ‘buyer’ referral!” Jamie Granger PC Director
how many buyers search individual agency websites?
should I pay for newspaper ads in sydney metro papers?
Individual real estate websites (including the big franchise groups) attract a very small number of buyers, less than 3% market share. Buyers flock to the big sites like REA, quite simply because that’s the easiest way to view every agencies listings. It’s like comparing a shopping centre to a corner store!
The chance of your buyer coming from one of the papers is less than 0.5%.
propertycentral .com.au 02 4385 6423