LinkedIn tips and tricks

Four tools to maximise your business potential

With 700 million members dotted across more than 200 different countries and territories, LinkedIn is the world’s most powerful networking platform for professionals.

In this article we highlight four of the easiest-to-use LinkedIn tools for professionals who are serious about maintaining a leading edge.

1. Company page

It’s one thing to have a personal profile on LinkedIn, but creating a company page is the first major step for gaining traction for your brand. It serves as free online exposure for your business, showcases your employees, and allows you to post company updates to attract new followers and connections.

Of all the social media platforms, LinkedIn is also the most powerful way to direct traffic to your business website, outdoing Twitter and even Facebook in click-through statistics.

2. Publishing platform

Another great way to make an impact as a conveyancing professional is by using the free LinkedIn publishing platform. Here you can share your industry knowledge and expertise, provide insights, and contribute valuable ‘think pieces’ which will appear in the news feeds of your connections and followers.

Your articles will also show up in LinkedIn search results and internet search engines, connecting your business to LinkedIn’s global network and beyond.

3. Plugins

LinkedIn’s range of free plugins work as an effective support tool for strengthening your connections with people who visit your main business website. Consider: • Follow Company plugin • Share plugin • LinkedIn AutoFill plugin When your website visitors can put a face to a name and learn more about your company through LinkedIn’s interactive channels, they may feel more confident and assured in calling for a chat about your services. By displaying strategic LinkedIn plugins on your website, you can transform casual web traffic into solid connections that not only expand your network, but also generate more interest in your business.

4. LinkedIn ads

While LinkedIn offers a number of different advertising avenues to suit your budget, one thing they all have in common is the ability to build your ideal buyer persona so you can target the right audience for your business.