/PropTalk_Media_Kit_2011

Connect With Chesapeake Bay Boaters PropTalk is the magazine by, for, and about Chesapeake powerboaters. Every issue presents coverage of boats, gear, clubs, events, adventures, and personalities that make the Chesapeake one of the world’s premier boating regions.

PropTalk is engaging, upbeat, and free.

Our avid readers are consumers.

PropTalk has its finger on the pulse of the industry.

PropTalk is fresh every month (in print and online).

Readers remember what they see in PropTalk.

We are a maritime community resource.

PropTalk goes where boaters go.

Every reader is your potential customer.

PropTalk sponsors events, charities, and groups that boaters care about.

2011 Editorial Calendar

Winter Boat and Fishing Shows

We support our advertisers.

Winter Learning Options Baltimore Boat Show Planner Winter Boat Projects

Chesapeake Bay Marinas and Boatyards

Procrastinators’ Gift Guide Winter Reading

Special Distribution at the Baltimore Boat Show

Gizmos and Electronics

Bay Bridge Boat Show Issue

Summer Cruising Primer

Watersports (Skiing, Tubing, Wakeboarding) July 4 Focus/ Fireworks Planner Fishing Gear

Powerboat Racing

U.S. Powerboat Show Issue

Holiday Gift Guide

Southern Charters and Charter Fishing

Charters, Cruises, and Rentals Kids’ Fishing

Classic Boats, Outboards, and Gear Summer Reading

Chesapeake Bay Ports and Destinations

2011 Fishing and Opening Day Previews New and Noteworthy Boats Spring Commissioning/ Prepping for the Season Kids’ Camps and Boating

Bluewater Chartering and Tournaments Family Cruising

Outboards and Engines Special Distribution at the Bay Bridge Boat Show

Trawlers and Tugboats Extended Cruising Under Power Onboard Cooking and Recipes

U.S. Powerboat Show Preview Trawler Fest Coverage Fall Fishing Blitz Primer Special Distribution at Trawler Fest

Annapolis: Outside the Show Gates Southern Destinations: Heading South

Winterization and Winter Prep Lighted Boat Parade Planner

Special Distribution at the U.S. Powerboat Show

PropTalk Magazine 612 Third St., Ste. 3C Annapolis, Maryland 21403 Ph 410.216.9309, Fax 410.216.9330 proptalk.com

Print Advertising 2011 PropTalk Magazine is the essential source for powerboaters, consistently providing fresh, accurate, informative, and original content. Monthly press runs average 35,000, and 100% of the readers are interested in powerboats on the Chesapeake Bay. Display Rates 4 Color per insertion Page Size

1x

6x

12x

Full Page Premium

$2315

$2085

$1835

Full Page

$1880

$1695

$1575

2/3 Page

$1410

$1265

$1180

1/2 Page

$1175

$1055

$945

1/3 Page

$880

$795

$715

1/4 Page

$630

$570

$500

1/6 Page

$475

$430

$375

Chesapeake Bay Powerboating

Restoring a Wooden Classic—Crazy?

Books for Boat and Beach The Lure of Smith Island

Dock Bar Guide Father’s Day Gifts

June 2010

Ad Size Requirements

Dimensions

Full Page Bleed

Art Board 8.5” x 11” Trim Size 8” x 10.5” Live Area 7.5”x 10”

Full Page

7.25”x 9.5”

2/3 Page

4.78”x 9.5”

1/2 Page

7.25”x 4.625” (Hor) 4.78”x 7” (Island)

1/3 Page

4.78”x 4.625”

1/4 Page 1/6 Page

3.54”x 4.625” 4.78”x 2.25” (Hor) 2.304”x 4.625” (Ver)

Ad Space Reservations & Artwork Are due by the 25th of the month two months prior to publication month. For example, art for the March issue, which is distributed February 15, is due January 25.

Files Accepted PDF: optimized for print EPS: with fonts converted to curves and embedded graphics High resolution (300 dpi +) TIFF or JPEG. (CMYK) For files that do not meet spec, additional charges may apply.

FREE

PropTalk is easy to find at over 850 care-

fully selected, closely monitored locations throughout the Mid-Atlantic - MD, VA, PA, DC, NJ, DE, as well as at West Marine locations in major maritime centers on the east coast.

In every issue: Dock Talk, Chesapeake Calendar, Chesapeake Tides and Currents, Cruising Club Notes, Boatshop Reports, Powerboat Racing, Fishing News and Forecasts, Marketplace, Brokerage, and Classifieds.

Every issue is online at PropTalk.com with your ad at no additional charge.

Production Charges In-house advertising change or create charge: $75-$150

proptalk.com PropTalk.com

features blogs, boats for sale, editorial, the entire print magazine, and more. Banner ads and button ads start as low as $150 per month or even less when combined with a print ad package.

A Complete Program

We have a terrific ad team at PropTalk and SpinSheet . You can take advantage of our many years of graphic design, copywriting, marketing, and sailing and powerboating experience. We know boaters, and we know the boating business, so we can work with you to design the right marketing program for your business.

PropTalk Magazine 612 Third St., Ste. 3C Annapolis, Maryland 21403 Ph 410.216.9309, Fax 410.216.9330 proptalk.com