9 Technical Pointers for Maximizing Your Outdoor LED Display
INTRODUCTION In order to stay ahead of the competition, all firms must be visible. Engaging your customers with your brand is the best method to build a loyal consumer base. You can't only rely on print ads to do this; you'll need to deliver personalised and unique content via eye-catching media. Outdoor LED displays are an excellent way to fascinate your consumers while also increasing your return on investment.
CONSIDER THE WEATHER REQUIREMENTS ●
If you have invested in a full-size outdoor LED screen, you have to be careful of the weather conditions in your area.
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Carefully study the different types of outdoor screens and how suitable they are to different weather conditions.
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It would be a wise decision to opt for outdoor signages that can withstand temperature fluctuations.
ADJUST BRIGHTNESS ●
Outdoor LED signages are competing with direct sunlight to get the attention of the people.
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You should adjust the brightness of the screen to highlight your content.
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Your screen should have a brightness rating of 2000 nits to make the content visible when placed in the sun.
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in case you chose a screen with less nit, you should consider keeping it under a shade.
INSTALL AN HVAS SYSTEM ●
An HVAC system helps with internal temperature regulation.
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This system is necessary because the screens are exposed to heat throughout the day and this can ruin the display completely.
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Due to overheating, the signage can get affected by dying pixels, faded pictures, and mismatched colors.
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To steer clear of these damages, an HVAC system is necessary.
SELECT A SUITABLE LOCATION ●
Location is the most significant factor when it comes to maximizing the potential of the display content.
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You have to be careful while choosing the location of the display, otherwise, you might not be able to attract enough customers to your brand.
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If your location is in the center of a busy road, you can choose LEDs with vandal-resistant glass.
REGULAR MAINTENANCE
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If you do regular maintenance for your LED screens, you can protect the investment you have made in them.
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Natural wear and tear is part of these displays, so you should opt for prompt maintenance.
CHOOSE A DURABLE SIGNAGE ●
You can identify a durable LED signage display by its IP or ingress protection rating.
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IP measures the durability of the screen against moisture and solid objects.
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For protection against rain damage, you can install a closed-loop air circulation system
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. With this system in place, you can enjoy a durable signage display.
CONCLUSION Outdoor LED signage displays have been rapidly taking over the advertising market. They have evolved and grown to adapt to the changing market demands. Businesses have realized their potential and are utilizing the full potential of this technology.