Digital Signage - Market your business in tough times
INTRODUCTION
The innovative solutions offered by digital signage have helped businesses navigate their way to success. Businesses have been able to create and maintain their brand names among a loyal customer base. When Covid19 hit the global economy, businesses suffered the most. With lockdowns and curfews, most businesses went down the road of loss. Now, slowly and steadily, the world is getting back on its feet. During the post-Covid world, digital signage can play a significant role in guiding customers back to stores while maintaining the protocols of safety and health.
1. Displaying the availability of products ●
After coronavirus, people are cautious when venturing out into public spaces or stores.
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Most of the customers who take the risk of going to a shop do so for essential items.
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Using digital signage, store managers can display the availability of products in real-time.
2. Offers and deals
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A good offer/deal will definitely catch customers attention.
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So it is time to get creative and design your digital displays to showcase the deals available.
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Shop owners can place these signs right outside the store or in parking lots so that all potential shoppers can view them.
3. Signs of safety ●
Digital displays are not only meant for artistic or creative content
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In today’s scenario, they can be used to display safety information that assures customers that the store is following all the Covid related protocols.
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These displays can inform customers about general safety practices like social distancing, sanitizing, and wearing masks.
4. Wayfinding for essential products
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Digital signage can be used as a wayfinding solution in large stores with a large number of departments and aisles.
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Businesses can use digital sign boards to safely open their doors to customers.
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Customers can be directed to the particular aisles they require using digital signs.
CONCLUSION Digital signage solution providers are helping businesses get back on their feet with their distinctive efforts. Digital signage solutions can gain back the trust and confidence of customers by projecting an image of a safe and secure environment.