How to Stir Up Momentum

THE SALE AFTER THE SOLD

You sent out your Just Sold postcards to 100 homes in the vicinity of your sale and patted yourself on the back. Now it’s time to move on to the next potential listing, RIGHT?

WRONG!

You just introduced yourself to a new list of potential clients, so don’t be so quick to leave them behind.

A new relationship door is open, and you’ve demonstrated your ability to get the listing sold: Don’t shut that door NOW!

Anecdotal evidence claims that when one home in a neighborhood goes on the market, another three or so are listed within the next few months.

Whatever the mysterious reason behind this phenomenon, you’ve seen it in action.

The trick is to reach these thinking-of-selling homeowners before other agents do.

They’re already curious, and possibly considering selling, so you’ll be reaching them at the most opportune time.

But how do you reach out to these possible sellers? A cold call?

How does that intrusion make you memorable?

HOW TO GET ATTENTION AND KEEP IT

Agents are fond of reminding people that they aren’t salespeople because “real estate is a relationship business.”

Since building relationships with prospects is so critical, the initial approach must be well-thoughtout. A cold call isn’t always the wisest use of this über-important task.

DO THIS TO STIR UP NEW LISTINGS

Whether you’ve just sold a home or are aware of a recently sold listing in a specific neighborhood, use this sale to stir up more listings.

Here’s how.

Begin with narrowing down your targeted audience (the Demographic Search Tool is perfect for this task). Since we’re talking about listings, homeowners are the target.

Actually, let’s narrow down that audience even further: homeowners within a certain radius of the recent sale.

You decide the size, but agents we’ve spoken with who use this method usually choose the entire subdivision or stay within a 1-mile radius.

SCAN TO SEND

LAUNCH THIS CAMPAIGN FROM YOUR PHONE!

LAUNCH the JUST SOLD FOLLOW-UP POSTCARD CAMPAIGN

Because it’s what happens AFTER the sale that matters the most

AUTOMATE YOUR MARKETING IN MINUTES!

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purchased their homes (again, you decide on the time frame). We’ll use five years for this scenario.

Now you have a list of homeowners who live in the same subdivision (or within a 1-mile radius) of a just-sold home and who have owned their homes for at least five years, some of whom are most likely considering selling.

There is no better way to capture their attention than to let them know one of their neighbors just sold their home with a Just Sold postcard.

Then, create momentum by reaching out to the prospects on this mailing list repeatedly over a period of time.

Consistency is key.

A Just Sold Follow-Up Campaign is an ideal solution. You can schedule a campaign in just minutes, then get back to business at hand.

You have now stacked the odds in your favor that these thinking-of-selling homeowners will be calling YOU when they’re ready to sell.