Searching For Listings? Try Focusing Your Attention HERE Instead.

Searching for Listings? Try Focusing Your Attention HERE Instead.

What methods are you currently using to get listing leads? Prospecting? Pursuing the periodic FSBO or Expired? Throwing random ideas against the wall to see what sticks?

If you are like many agents, employing one of these methods is how you spend a good portion of your workday.

There is another way to go, and it includes hanging out with people who know, like, and trust you.

Maybe it’s time to focus on SOI marketing?

If you have been running your business intelligently, you have a CRM full of warm leads to which you can make warm calls.

All the time and energy expended convincing a stranger to like and trust you may be better spent tending to your sphere of influence and nurturing the amazing possibilities in your CRM.

The History of the Sphere

The term “sphere of influence” didn’t originate as a sales term but as a political one. According to britannica.com, it first popped up in the late 1880s, and it described a country that exercised “… exclusive or predominant control over a foreign area or territory.”

Today, the term is applied to a “business model” in which the aim is to attract customers and clients from people one knows instead of strangers.

It is a list that should include relatives, friends, friends of friends, the parents of your children’s friends, your parents’ friends, and more. Essentially, your list should include everyone you know.

These are people who recognize your name on a direct mail piece and who won’t hang up on you when you call.

What Can Happen When You Focus More Attention on Your SOI?

I recently read a blog post where the author mentioned a real estate team whose coach advised them to focus on growing their SOI.

At the time, their CRM contained around 280 members of the team’s SOI. Within four years after heeding their coach’s advice, the team’s revenue skyrocketed from zero to nearly $100 million.

It’s inspiring, isn’t it?

Build your sphere-of influence list FAST

You can finally have a complete list of 150 SOI contacts, ready for marketing, without spending hours and hours of your own time creating it.

Introducing the Easy SOI Button!

What’s included:

You’ll get a dedicated marketing specialist to help you build your list.

You’ll get assistance launching your first SOI campaign.

And you’ll get your first month’s mailing of 150 jumbo postcards FREE.

SCAN TO GET STARTED

www.Prospects.PLUS.com/Easy