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2022 REAL ESTATE
MARKETING PLANNER™ 12 Months of Strategic Real Estate Marketing
Powered by: The Complete BusinessBASE™ System & Scheduled Postcard Campaigns
2022 REAL ESTATE MARKETING PLANNER™ The 2022 Real Estate Marketing Planner™ takes advantage of two powerful tools (Scheduled Campaigns and the BusinessBASE™) to help ensure you get the best results from your marketing throughout the year. 1. SCHEDULED CAMPAIGNS Our targeted scheduled campaigns allow you to get your marketing in front of the right audience and keep it there for up to two years and it takes only a few minutes to set up. Plus, the best part of scheduled campaigns, is you don’t pay until each mailing goes out. You can also cancel or change your order at any time up until the night prior to mailing. We offer over 40 scheduled campaigns in numerous categories including SOI, Farm, Just Sold, Holiday, Absentee Owner, Renters, Expired, FSBO, Investors, and Recruiting. Plus, check out our “3 Extra Closings a Year Guarantee.” To learn more go to: www.Prospects.PLUS/ExtraClosings 2. THE FREE BUSINESSBASE™ Statistically, 66% of business generated by top agents comes from family, friends, close acquaintances, and referrals from the first three groups. The BusinessBASE™ is rooted in this understanding. Just follow the simple but powerful SEND/CALL/SEE activities in the BusinessBASE™, and turn your marketing into a referral and repeat-client-building machine. To download the Free BusinessBASE™ go to: www.Prospects.PLUS/BusinessBase or scan the QR Code.
FOLLOW THESE THREE STEPS TO START USING THE 2022 REAL ESTATE MARKETING PLANNER™: STEP ONE: Complete the one-page 2022 Business Plan (on the next page). STEP TWO: Download the BusinessBase™ and follow its simple steps. STEP THREE: Turn to the current month of the Planner and follow the SEND/CALL/SEE Action Items outlined for each week.
To schedule a campaign, order postcards, or order other marketing materials defined in The Real Estate Marketing Planner™ or BusinessBASE™, go to www.Prospects.PLUS/2022 and click on the Products dropdown menu. The Market DominatorSM If you’re interested in becoming a neighborhood brand in your farm take a look at the Market DominatorSM. It’s an automated monthly marketing system, with a mega-sized marketing piece, designed by industry experts, with fresh, engaging monthly content, affordably sent through EDDM®. To learn more watch the video at www.DabbleOrDominate.com or scan the QR Code. Please call our support team at 1-866-405-3638 if you need help with anything or have questions. We are excited to assist you in achieving marketing success. THE REAL ESTATE MARKETING PLANNER™ Copyright ©ProspectsPLUS!, Inc. All rights reserved. No portion of the contents of this publication may be reproduced or transmitted in any form or by any means without the express written permission of ProspectsPLUS!, Inc. This manual is designed to provide accurate and authoritative information regarding the subject matter covered. It is sold with the understanding that the author and publisher are not engaged in rendering legal, accounting, or other professional services to any person. If legal advice and/or other expert assistance is required, the service of a competent professional should be sought. From a Declaration of Principles jointly adopted by a Committee of the American Bar Association and a Committee of Publishers. 2022 Rev. A
2022 Real Estate Business Plan 1. My income goal for the next 12 months: 2. Average commission earned per closing: 3. Number of closings required to reach my goal: (Divide line 1 by line 2.)
$ 500,000 $ 7,500 2. ______________________ 67 3. ______________________
1. ______________________
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4. Number of my sales required to close to hit my goal: (Multiply line 3 by .25)
4. ______________________
5. Number of my listings required to close to hit my goal: (Multiply line 3 by .75)
5. ______________________
50
LISTINGS ARE THE NAME OF THE GAME: A good listing agent’s income is 75% listings sold and 25% sales.
60%
6. Average percent of listings taken by my office that close during the listing period:
6. ______________________
7. Average percent of sales contracts written by me that close:
7. ______________________
8. Number of sales contracts needed to write in the next 12 months: (Divide line 4 by line 7.) 9. Appointments needed to obtain one listing: 10. Number of contacts needed to obtain one appointment:
75% 22 8. ______________________
2 50 10. ______________________ 9. ______________________
OBJECTIVES:
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A. Number of new listings I will obtain in the next 12 months: (Divide line 5 by line 6.)
A. ______________________
B. Number of listing appointments needed annually: (Multiply line A by line 9.)
B. ______________________
C. Number of listing appointments needed per month: (Divide line B by 12.)
C. ______________________
D. Number of listing appointments per week: (Divide line B by 52.)
D. ______________________
E. Number of contacts needed per week to reach my listing goal: (Multiply line D by line 10.)
E. ______________________
Scan the QR Code to check out the interactive Business Plan or go to: www.Prospects.PLUS/BP Business Plan compliments of Floyd Wickman
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JANUARY
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16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 JANUARY ACTION ITEMS WEEK ONE SEND a postcard campaign to your Sphere of Influence (SOI). CALL your SOI contacts with last names starting with A through F. SEE two of your SOI contacts in person or Facetime with them. WEEK TWO SEND a postcard campaign to your Geographic Farm or sign up for the Done-for-You Market DominatorSM. CALL your SOI contacts with last names starting with G through L. SEE two of your SOI contacts in person or Facetime with them. WEEK THREE SEND a postcard campaign to a specific niche market in your area. CALL your SOI contacts with last names starting with M through R. SEE two of your SOI contacts in person or Facetime with them.
OBSERVED HOLIDAYS January 1st New Year’s Day January 17th Martin Luther King, Jr. Day
ALSO THIS MONTH Blood Donor Month Soup Month
FUN ACTIVITIES LIST Use these fun “SEE” activities to interact with your Sphere of Influence this month. January 4th Trivia Day January 12th Pharmacist Day January 19th Popcorn Day January 23rd Pie Day January 24th Compliment Day January 27th Chocolate Cake Day
DONE-FOR-YOU MARKET DOMINATORSM
WEEK FOUR SEND a postcard campaign to your SOI, along with Anniversary, Birthday, and Thank You postcards to clients you may have missed. CALL your SOI contacts with last names starting with S through Z. SEE two of your SOI contacts in person or Facetime with them. WEEK FIVE SEE two of your SOI contacts in person or Facetime with them. UPDATE your CRM with new contacts from the month. UPCOMING HOLIDAYS - Save money when you schedule your postcards and use standard-class postage. Valentine’s Day: Mail by January 22nd Presidents’ Day: Mail by January 31st
2
www.Prospects.PLUS/Schedule
Scan this QR Code to learn more about becoming a Market DominatorSM Member.
www.Prospects.PLUS/Dominate
WEEK ONE: Holiday Postcard Campaign
WEEK TWO: Geographic Farm Postcard Campaign
Valentine’s Day v.10 | 8½” x 5½” - Jumbo Size
Real Estate Times - Buying and Selling | 8½” x 5½” - Jumbo Size
SCAN-N-SEND! Launch this campaign right now.
SCAN-N-SEND! Launch this campaign right now.
Celebrate the holidays with your Sphere of Influence every month with the Holiday postcard campaign.
Get the attention of your geographic farm area with strong newspaper-style headlines by launching the Real Estate Times postcard campaign.
www.Prospects.PLUS/Holiday
www.Prospects.PLUS/Times
WEEK THREE: Absentee Owner Postcard Campaign
WEEK FOUR: Sphere of Influence Postcard Campaign
Absentee Owners II Series - Cash Flowing | 8½” x 5½” - Jumbo Size
The Joke Series - A Foot | 8½” x 5½” - Jumbo Size
SCAN-N-SEND! Launch this campaign right now.
SCAN-N-SEND! Launch this campaign right now.
Provide absentee owners with a relevant reminder of their options with the Absentee Owner postcard campaign.
Send a monthly joke to your Sphere of Influence to brighten their day with the Joke Series postcard campaign.
www.Prospects.PLUS/Absentee
www.Prospects.PLUS/Joke
FEBRUARY
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13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 FEBRUARY ACTION ITEMS WEEK ONE SEND (Your SOI postcard campaign should be going out.) CALL your SOI contacts with last names starting with A through F. SEE two of your SOI contacts in person or Facetime with them. WEEK TWO SEND (Your Geographic-Farm postcard campaign should be going out. If not, send the Done-for-You Market DominatorSM.) CALL your SOI contacts with last names starting with G through L. SEE two of your SOI contacts in person or Facetime with them. WEEK THREE SEND (Your Niche Market postcard campaign should be going out.) CALL your SOI contacts with last names starting with M through R. SEE two of your SOI contacts in person or Facetime with them. WEEK FOUR SEND Anniversary, Birthday, and Thank You postcards to clients you may have missed. (Your SOI postcard campaign should be going out.) CALL your SOI contacts with last names starting with S through Z. SEE two of your SOI contacts in person or Facetime with them.
OBSERVED HOLIDAYS February 1st Chinese New Year February 2nd Groundhog Day February 14th Valentine’s Day February 21st Presidents’ Day
ALSO THIS MONTH American Heart Month Black History Month
FUN ACTIVITIES LIST Use these fun “SEE” activities to interact with your Sphere of Influence this month. February 2nd Tater Tot Day February 4th Thank a Mail Carrier Day February 8th Boy Scouts Day February 12th Lincoln’s Birthday February 17th Random Acts of Kindness Day February 26th Pistachio Day
DONE-FOR-YOU MARKET DOMINATORSM
WEEK FIVE SEE two of your SOI contacts in person or Facetime with them. UPDATE your CRM with new contacts from the month. UPCOMING HOLIDAYS - Save money when you schedule your postcards and use standard-class postage. Daylight Saving Time begins: Mail by February 18th St. Patrick’s Day: Mail by February 23rd Spring begins: Mail by February 26th
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www.ProspectsPLUS.com/Schedule
Scan this QR Code to learn more about becoming a Market DominatorSM Member.
www.Prospects.PLUS/Dominate
WEEK ONE: Holiday Postcard Campaign
WEEK TWO: Geographic Farm Postcard Campaign
St. Patrick’s Day v.01 | 8½” x 5½” - Jumbo Size
Real Estate Times - Home Values | 8½” x 5½” - Jumbo Size
SCAN-N-SEND! Launch this campaign right now.
SCAN-N-SEND! Launch this campaign right now.
Bring a smile to the faces of those in your Sphere of Influence every month with the Holiday postcard campaign.
Give your farm the “need to know” information they’re after with the Real Estate Times postcard campaign.
www.Prospects.PLUS/Holiday
www.Prospects.PLUS/Times
WEEK THREE: Absentee Owner Postcard Campaign
WEEK FOUR: Sphere of Influence Postcard Campaign
Absentee Owners II Series - Cash Positive | 8½” x 5½” - Jumbo Size
The Joke Series - A Pen | 8½” x 5½” - Jumbo Size
SCAN-N-SEND! Launch this campaign right now.
SCAN-N-SEND! Launch this campaign right now.
Help unchain absentee owners from a real estate investment that may no longer be working for them with the Absentee Owner postcard campaign.
Everyone could use a laugh now and then. Give them to your Sphere of Influence with the Joke Series postcard campaign.
www.Prospects.PLUS/Absentee
www.Prospects.PLUS/Joke
MARCH
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OBSERVED HOLIDAYS March 1st Mardi Gras begins March 13th Daylight Saving Time begins March 17th St. Patrick’s Day
ALSO THIS MONTH Women’s History Month Nutrition Month Peanut Month
FUN ACTIVITIES LIST Use these fun “SEE” activities to interact with your Sphere of Influence this month.
MARCH ACTION ITEMS WEEK ONE SEND (Your SOI postcard campaign should be going out.) CALL your SOI contacts with last names starting with A through F. SEE two of your SOI contacts in person or Facetime with them. WEEK TWO SEND (Your Geographic-Farm postcard campaign should be going out. If not, send the Done-for-You Market DominatorSM.) CALL your SOI contacts with last names starting with G through L. SEE two of your SOI contacts in person or Facetime with them.
March 3rd World Hearing Day March 6th Dentists’ Day March 12th Girl Scout Day March 28th Respect Your Cat Day March 30th Doctors’ Day
WEEK THREE SEND (Your Niche Market postcard campaign should be going out.) CALL your SOI contacts with last names starting with M through R. SEE two of your SOI contacts in person or Facetime with them. WEEK FOUR SEND Anniversary, Birthday, and Thank You postcards to clients you may have missed. (Your SOI postcard campaign should be going out.) CALL your SOI contacts with last names starting with S through Z. SEE two of your SOI contacts in person or Facetime with them.
DONE-FOR-YOU MARKET DOMINATORSM
WEEK FIVE SEE two of your SOI contacts in person or Facetime with them. UPDATE your CRM with new contacts from the month. UPCOMING HOLIDAYS - Save money when you schedule your postcards and use standard-class postage. Easter: Mail by March 25th Earth Day: Mail by March 31st
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www.ProspectsPLUS.com/Schedule
Scan this QR Code to learn more about becoming a Market DominatorSM Member.
www.Prospects.PLUS/Dominate
WEEK ONE: Holiday Postcard Campaign
WEEK TWO: Geographic Farm Postcard Campaign
Easter v.10 | 8½” x 5½” - Jumbo Size
Real Estate Times - Inventory Shortage | 8½” x 5½” - Jumbo Size
SCAN-N-SEND! Launch this campaign right now.
SCAN-N-SEND! Launch this campaign right now.
Impart a pleasant reminder on your Sphere of Influence, and let them know you’re thinking of them with the Holiday postcard campaign.
Get your geographic farm area caught up on what’s happening in the market with the Real Estate Times postcard campaign.
www.Prospects.PLUS/Holiday
www.Prospects.PLUS/Times
WEEK THREE: Absentee Owner Postcard Campaign
WEEK FOUR: Sphere of Influence Postcard Campaign
Absentee Owners II Series - Costs Eating | 8½” x 5½” - Jumbo Size
The Joke Series - Butter Fly | 8½” x 5½” - Jumbo Size
SCAN-N-SEND! Launch this campaign right now.
SCAN-N-SEND! Launch this campaign right now.
Remind absentee owners that right now is a great time to cash in on their real estate investment with the Absentee Owner postcard campaign.
Spread some laughter throughout your Sphere of Influence with the Joke Series postcard campaign.
www.Prospects.PLUS/Absentee
www.Prospects.PLUS/Joke
APRIL
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OBSERVED HOLIDAYS April 1st April Fools’ Day April 7th World Health Day April 17th Easter April 18th Tax Day
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April 22nd Earth Day
17 18 19 20 21 22 23
ALSO THIS MONTH Humor Month
24 25 26 27 28 29 30 FUN ACTIVITIES LIST
APRIL ACTION ITEMS WEEK ONE SEE two of your SOI contacts in person or Facetime with them. UPDATE your CRM with new contacts from the month. WEEK TWO SEND (Your SOI postcard campaign should be going out.) CALL your SOI contacts with last names starting with A through F. SEE two of your SOI contacts in person or Facetime with them. WEEK THREE SEND (Your Geographic-Farm postcard campaign should be going out. If not, send the Done-for-You Market DominatorSM.) CALL your SOI contacts with last names starting with G through L. SEE two of your SOI contacts in person or Facetime with them. WEEK FOUR SEND (Your Niche Market postcard campaign should be going out.) CALL your SOI contacts with last names starting with M through R. SEE two of your SOI contacts in person or Facetime with them.
Use these fun “SEE” activities to interact with your Sphere of Influence this month. April 2nd Children’s Book Day April 6th Caramel Popcorn Day April 11th Barbershop Quartet Day April 13th Scrabble Day April 16th Librarian Day April 22nd Jelly Bean Day
DONE-FOR-YOU MARKET DOMINATORSM
WEEK FIVE SEND Anniversary, Birthday, and Thank You postcards to clients you may have missed. (Your SOI postcard campaign should be going out.) CALL your SOI contacts with last names starting with S through Z. SEE two of your SOI contacts in person or Facetime with them. UPCOMING HOLIDAYS - Save money when you schedule your postcards and use standard-class postage. Mother’s Day: Mail by April 15th Scan this QR Code to learn more about becoming a Market DominatorSM Member.
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www.ProspectsPLUS.com/Schedule
www.Prospects.PLUS/Dominate
WEEK TWO: Holiday Postcard Campaign
WEEK THREE: Geographic Farm Postcard Campaign
Memorial Day v.07 | 8½” x 5½” - Jumbo Size
Real Estate Times - Mortgage Rates | 8½” x 5½” - Jumbo Size
SCAN-N-SEND! Launch this campaign right now.
SCAN-N-SEND! Launch this campaign right now.
Honor important holidays with your Sphere of Influence with the Holiday postcard campaign.
Let your geographic farm area know about important changes happening in the market with the Real Estate Times postcard campaign.
www.Prospects.PLUS/Holiday
www.Prospects.PLUS/Times
WEEK FOUR: Absentee Owner Postcard Campaign
WEEK FIVE: Sphere of Influence Postcard Campaign
Absentee Owners II Series - Eager Market | 8½” x 5½” - Jumbo Size
The Joke Series - Envelope | 8½” x 5½” - Jumbo Size
SCAN-N-SEND! Launch this campaign right now.
SCAN-N-SEND! Launch this campaign right now.
Give absentee owners a heads up that consumers are eager for inventory with the Absentee Owner postcard campaign.
Laughter is healing. Send your Sphere of Influence some healing with the Joke Series postcard campaign.
www.Prospects.PLUS/Absentee
www.Prospects.PLUS/Joke
MAY
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OBSERVED HOLIDAYS May 8th Mother’s Day May 30th Memorial Day
ALSO THIS MONTH National Women’s Health Week (May 8th through May 14th) BBQ Month
22 23 24 25 26 27 28 29 30 31 MAY ACTION ITEMS WEEK ONE SEND (Your SOI postcard campaign should be going out.) CALL your SOI contacts with last names starting with A through F. SEE two of your SOI contacts in person or Facetime with them. WEEK TWO SEND (Your Geographic-Farm postcard campaign should be going out. If not, send the Done-for-You Market DominatorSM.) CALL your SOI contacts with last names starting with G through L. SEE two of your SOI contacts in person or Facetime with them. WEEK THREE SEND (Your Niche Market postcard campaign should be going out.) CALL your SOI contacts with last names starting with M through R. SEE two of your SOI contacts in person or Facetime with them. WEEK FOUR SEND Anniversary, Birthday, and Thank You postcards to clients you may have missed. (Your SOI postcard campaign should be going out.) CALL your SOI contacts with last names starting with S through Z. SEE two of your SOI contacts in person or Facetime with them.
FUN ACTIVITIES LIST Use these fun “SEE” activities to interact with your Sphere of Influence this month. May 3rd Teachers’ Day May 4th Star Wars Day: May the 4th be with You May 5th Hoagie Day May 6th Nurses Day May 11th Receptionists’ Day May 15th Chocolate Chip Day
DONE-FOR-YOU MARKET DOMINATORSM
WEEK FIVE SEE two of your SOI contacts in person or Facetime with them. UPDATE your CRM with new contacts from the month. UPCOMING HOLIDAYS - Save money when you schedule your postcards and use standard-class postage. Memorial Day: Mail by May 9th Flag Day: Mail by May 24th Father’s Day: Mail by May 30th Summer begins: Mail by May 31st
Scan this QR Code to learn more about becoming a Market DominatorSM Member.
www.Prospects.PLUS/Dominate
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www.ProspectsPLUS.com/Schedule
WEEK ONE: Holiday Postcard Campaign
WEEK TWO: Geographic Farm Postcard Campaign
Summer v.03 | 8½” x 5½” - Jumbo Size
Real Estate Times - Bidding Wars | 8½” x 5½” - Jumbo Size
SCAN-N-SEND! Launch this campaign right now.
SCAN-N-SEND! Launch this campaign right now.
Send a warm holiday greeting to your Sphere of Influence every month with the Holiday postcard campaign.
Help your geographic farm area make important real estate decisions by sharing vital industry information with the Real Estate Times campaign.
www.Prospects.PLUS/Holiday
www.Prospects.PLUS/Times
WEEK THREE: Absentee Owner Postcard Campaign
WEEK FOUR: Sphere of Influence Postcard Campaign
Absentee Owners II Series - Empty Property | 8½” x 5½” - Jumbo Size
The Joke Series - In Tents | 8½” x 5½” - Jumbo Size
SCAN-N-SEND! Launch this campaign right now.
SCAN-N-SEND! Launch this campaign right now.
Unburden absentee owners of an investment that no longer works. Launch the Absentee Owner postcard campaign.
Reach out and bring a smile to your Sphere of Influence at the same time with the Joke Series postcard campaign.
www.Prospects.PLUS/Absentee
www.Prospects.PLUS/Joke
JUNE
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12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 JUNE ACTION ITEMS WEEK ONE SEE two of your SOI contacts in person or Facetime with them. UPDATE your CRM with new contacts from the month.
OBSERVED HOLIDAYS June 14th Flag Day June 19th Juneteenth June 19th Father’s Day June 21st First Day of Summer
ALSO THIS MONTH Men’s Health Month Candy Month
FUN ACTIVITIES LIST Use these fun “SEE” activities to interact with your Sphere of Influence this month. June 3rd Doughnut Day June 6th Yo-Yo Day
WEEK TWO SEND (Your Geographic-Farm postcard campaign should be going out. If not, send the Done-for-You Market DominatorSM.) CALL your SOI contacts with last names starting with G through L. SEE two of your SOI contacts in person or Facetime with them.
June 16th Nursing Assistants Day
WEEK THREE SEND (Your Niche Market postcard campaign should be going out.) CALL your SOI contacts with last names starting with M through R. SEE two of your SOI contacts in person or Facetime with them.
June 29th Camera Day
WEEK FOUR SEND Anniversary, Birthday, and Thank You postcards to clients you may have missed. (Your SOI postcard campaign should be going out.) CALL your SOI contacts with last names starting with S through Z. SEE two of your SOI contacts in person or Facetime with them.
June 18th Go Fishing Day June 26th Beautician’s Day
DONE-FOR-YOU MARKET DOMINATORSM
WEEK FIVE SEND (Your SOI postcard campaign should be going out.) CALL your SOI contacts with last names starting with A through F. SEE two of your SOI contacts in person or Facetime with them. UPCOMING HOLIDAYS - Save money when you schedule your postcards and use standard-class postage. Independence Day: Mail by June 11th Scan this QR Code to learn more about becoming a Market DominatorSM Member.
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www.ProspectsPLUS.com/Schedule
www.Prospects.PLUS/Dominate
WEEK TWO: Holiday Postcard Campaign
WEEK THREE: Geographic Farm Postcard Campaign
Independence Day v.07 | 8½” x 5½” - Jumbo Size
Real Estate Times - Demand Drives Home Values Up | 8½” x 5½” - Jumbo Size
SCAN-N-SEND! Launch this campaign right now.
SCAN-N-SEND! Launch this campaign right now.
Holidays are a great reason to reach out and say hello to your Sphere of Influence. Launch the Holiday postcard campaign.
Get more listings using impactful, actionoriented headlines. Launch the Real Estate Times postcard campaign.
www.Prospects.PLUS/Holiday
www.Prospects.PLUS/Times
WEEK FOUR: Absentee Owner Postcard Campaign
WEEK FIVE: Sphere of Influence Postcard Campaign
Absentee Owners II Series - Far from Home | 8½” x 5½” - Jumbo Size
The Joke Series - Monkey | 8½” x 5½” - Jumbo Size
SCAN-N-SEND! Launch this campaign right now.
SCAN-N-SEND! Launch this campaign right now.
Reduce absentee owner stress by giving them a way out with the Absentee Owner postcard campaign.
Provide the perfect, light break in someone’s day with the Joke Series Postcard Campaign.
www.Prospects.PLUS/Absentee
www.Prospects.PLUS/Joke
JULY
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OBSERVED HOLIDAYS July 4th Independence Day
ALSO THIS MONTH Ice Cream Month Picnic Month Blueberry Month Hot Dog Month
FUN ACTIVITIES LIST Use these fun “SEE” activities to interact with your Sphere of Influence this month. July 4th Country Music Day July 6th Fried Chicken Day July 12th Pecan Pie Day
JULY ACTION ITEMS WEEK ONE SEE two of your SOI contacts in person or Facetime with them. UPDATE your CRM with new contacts from the month.
July 14th Mac and Cheese Day July 20th Lollipop Day July 30th Cheesecake Day
WEEK TWO SEND (Your SOI postcard campaign should be going out.) CALL your SOI contacts with last names starting with A through F. SEE two of your SOI contacts in person or Facetime with them. WEEK THREE SEND (Your Geographic-Farm postcard campaign should be going out. If not, send the Done-for-You Market DominatorSM.) CALL your SOI contacts with last names starting with G through L. SEE two of your SOI contacts in person or Facetime with them.
DONE-FOR-YOU MARKET DOMINATORSM
WEEK FOUR SEND (Your Niche Market postcard campaign should be going out.) CALL your SOI contacts with last names starting with M through R. SEE two of your SOI contacts in person or Facetime with them. WEEK FIVE SEND a postcard campaign to your SOI, along with Anniversary, Birthday, and Thank You postcards to clients you may have missed. (Your SOI postcard campaign should be going out.) CALL your SOI contacts with last names starting with S through Z. SEE two of your SOI contacts in person or Facetime with them. UPCOMING HOLIDAYS - Save money when you schedule your postcards and use standard-class postage. Back to School: Mail by July 7th
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www.ProspectsPLUS.com/Schedule
Scan this QR Code to learn more about becoming a Market DominatorSM Member.
www.Prospects.PLUS/Dominate
WEEK TWO: Sphere of Influence Postcard Campaign
WEEK THREE: Geographic Farm Postcard Campaign
Inspiration Series - Accomplish | 8½” x 5½” - Jumbo Size
Empty Nesters - Lawnmower | 8½” x 5½” - Jumbo Size
SCAN-N-SEND! Launch this campaign right now.
SCAN-N-SEND! Launch this campaign right now.
Inspire your Sphere of Influence every month with beautiful images and inspirational quotes. Launch the Inspiration Series postcard campaign.
Let empty nesters know that you’ll be there to support them during the next chapter of their life with the Empty Nester postcard campaign.
www.Prospects.PLUS/Inspire
www.Prospects.PLUS/Nest
WEEK FOUR: High-Income Renter Postcard Campaign
WEEK FIVE: Sphere of Influence Postcard Campaign
Renting by the Numbers Series - 20-Year Low | 8½” x 5½” - Jumbo Size
Quotes and Inspiration - All Your Heart | 8½” x 5½” - Jumbo Size
SCAN-N-SEND! Launch this campaign right now.
SCAN-N-SEND! Launch this campaign right now.
Help renters understand that buying a home is a possibility. Launch the Renting by the Numbers postcard campaign.
Share touching quotes and images with your Sphere of Influence with the Quotes and Inspiration postcard campaign.
www.Prospects.PLUS/Renter
www.Prospects.PLUS/Quotes
AUGUST
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OBSERVED HOLIDAYS August 19th Aviation Day August 21st Senior Citizen’s Day
ALSO THIS MONTH Golf Month Family Fun Month
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FUN ACTIVITIES LIST
28 29 30 31
Use these fun “SEE” activities to interact with your Sphere of Influence this month. August 3rd Watermelon Day
AUGUST ACTION ITEMS WEEK ONE SEND (Your SOI postcard campaign should be going out.) CALL your SOI contacts with last names starting with A through F. SEE two of your SOI contacts in person or Facetime with them.
August 4th U.S. Coast Guard Day August 10th S’mores Day August 9th Book Lovers Day
WEEK TWO SEND (Your Geographic-Farm postcard campaign should be going out. If not, send the Done-for-You Market DominatorSM.) CALL your SOI contacts with last names starting with G through L. SEE two of your SOI contacts in person or Facetime with them. WEEK THREE SEND (Your Niche Market postcard campaign should be going out.) CALL your SOI contacts with last names starting with M through R. SEE two of your SOI contacts in person or Facetime with them.
DONE-FOR-YOU MARKET DOMINATORSM
WEEK FOUR SEND Anniversary, Birthday, and Thank You postcards to clients you may have missed. (Your SOI postcard campaign should be going out.) CALL your SOI contacts with last names starting with S through Z. SEE two of your SOI contacts in person or Facetime with them. WEEK FIVE SEE two of your SOI contacts in person or Facetime with them. UPDATE your CRM with new contacts from the month. UPCOMING HOLIDAYS - Save money when you schedule your postcards and use standard-class postage. Labor Day: Mail by August 15th Autumn begins: Mail by August 31st
Scan this QR Code to learn more about becoming a Market DominatorSM Member.
www.Prospects.PLUS/Dominate
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www.ProspectsPLUS.com/Schedule
WEEK ONE: Sphere of Influence Postcard Campaign
WEEK TWO: Geographic Farm Postcard Campaign
Inspiration Series - Action | 8½” x 5½” - Jumbo Size
Empty Nesters - Little Empty | 8½” x 5½” - Jumbo Size
SCAN-N-SEND! Launch this campaign right now.
SCAN-N-SEND! Launch this campaign right now.
Share a touching sentiment with your Sphere of Influence every month with the Inspiration Series postcard campaign.
Simplify the downsizing process for empty nesters and encourage them to take the next step. Launch the Empty Nester postcard campaign.
www.Prospects.PLUS/Inspire
www.Prospects.PLUS/Nest
WEEK THREE: High-Income Renter Postcard Campaign
WEEK FOUR: Sphere of Influence Postcard Campaign
Renting by the Numbers Series - Afford to Buy | 8½” x 5½” - Jumbo Size
Quotes and Inspiration - Believe | 8½” x 5½” - Jumbo Size
SCAN-N-SEND! Launch this campaign right now.
SCAN-N-SEND! Launch this campaign right now.
Provide renters with statistics that prove buying is better with the Renting by the Numbers postcard campaign.
Send a reminder to your Sphere of Influence every month that you’re thinking of them with the Quotes and Inspiration postcard campaign.
www.Prospects.PLUS/Renter
www.Prospects.PLUS/Quotes
SEPTEMBER
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8
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11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30
OBSERVED HOLIDAYS September 5th Labor Day September 25th Rosh Hashanah begins
ALSO THIS MONTH Hispanic Heritage Month Self-Improvement Month
FUN ACTIVITIES LIST Use these fun “SEE” activities to interact with your Sphere of Influence this month. September 5th Cheese Pizza Day
SEPTEMBER ACTION ITEMS WEEK ONE SEE two of your SOI contacts in person or Facetime with them. UPDATE your CRM with new contacts from the month. WEEK TWO SEND (Your SOI postcard campaign should be going out.) CALL your SOI contacts with last names starting with A through F. SEE two of your SOI contacts in person or Facetime with them. WEEK THREE SEND (Your Geographic-Farm postcard campaign should be going out. If not, send the Done-for-You Market DominatorSM.) CALL your SOI contacts with last names starting with G through L. SEE two of your SOI contacts in person or Facetime with them. WEEK FOUR SEND (Your Niche Market postcard campaign should be going out.) CALL your SOI contacts with last names starting with M through R. SEE two of your SOI contacts in person or Facetime with them.
September 6th Read a Book Day September 8th International Literacy Day September 16th Guacamole Day September 21st World Gratitude Day September 28th Good Neighbor Day
DONE-FOR-YOU MARKET DOMINATORSM
WEEK FIVE SEND Anniversary, Birthday, and Thank You postcards to clients you may have missed. (Your SOI postcard campaign should be going out.) CALL your SOI contacts with last names starting with S through Z. SEE two of your SOI contacts in person or Facetime with them. UPCOMING HOLIDAYS - Save money when you schedule your postcards and use standard-class postage. Columbus Day: Mail by September 12th
Scan this QR Code to learn more about becoming a Market DominatorSM Member.
www.Prospects.PLUS/Dominate
18
www.ProspectsPLUS.com/Schedule
WEEK TWO: Sphere of Influence Postcard Campaign
WEEK THREE: Geographic Farm Postcard Campaign
Inspiration Series - Ambition | 8½” x 5½” - Jumbo Size
Empty Nesters - New Chapter | 8½” x 5½” - Jumbo Size
SCAN-N-SEND! Launch this campaign right now.
SCAN-N-SEND! Launch this campaign right now.
Provide a well needed pause for people in your Sphere of Influence with the Inspiration Series postcard campaign.
Show empty nesters you understand what they’re going through and are ready to help them with the Empty Nester postcard campaign.
www.Prospects.PLUS/Inspire
www.Prospects.PLUS/Nest
WEEK FOUR: High-Income Renter Postcard Campaign
WEEK FIVE: Sphere of Influence Postcard Campaign
Renting by the Numbers Series - Average Increase | 8½” x 5½” - Jumbo Size
Quotes and Inspiration - Conquer Fear | 8½” x 5½” - Jumbo Size
SCAN-N-SEND! Launch this campaign right now.
SCAN-N-SEND! Launch this campaign right now.
Supply the information that renters need to make an educated decision about buying a home with the Renting by the Numbers postcard campaign.
Inspire your Sphere of Influence with positive sayings and beautiful illustrations. Launch the Quotes and Inspiration postcard campaign.
www.Prospects.PLUS/Renter
www.Prospects.PLUS/Quotes
OCTOBER
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10 11 12 13 14 15
OBSERVED HOLIDAYS October 4th Yom Kippur begins October 10th Columbus Day October 31st Halloween
ALSO THIS MONTH Breast Cancer Awareness Month National Cookie Month National Pizza Month
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FUN ACTIVITIES LIST Use these fun “SEE” activities to interact with your Sphere of Influence this month. October 1st International Coffee Day
OCTOBER ACTION ITEMS
October 4th Golf Day
WEEK ONE SEND (Your SOI postcard campaign should be going out.) CALL your SOI contacts with last names starting with A through F. SEE two of your SOI contacts in person or Facetime with them.
October 14th Dessert Day
WEEK TWO SEND (Your Geographic-Farm postcard campaign should be going out. If not, send the Done-for-You Market DominatorSM.) CALL your SOI contacts with last names starting with G through L. SEE two of your SOI contacts in person or Facetime with them. WEEK THREE SEND (Your Niche Market postcard campaign should be going out.) CALL your SOI contacts with last names starting with M through R. SEE two of your SOI contacts in person or Facetime with them.
October 17th Pasta Day October 22nd Make a Difference Day October 23rd Boston Cream Pie Day
DONE-FOR-YOU MARKET DOMINATORSM
WEEK FOUR SEND Anniversary, Birthday, and Thank You postcards to clients you may have missed. (Your SOI postcard campaign should be going out.) CALL your SOI contacts with last names starting with S through Z. SEE two of your SOI contacts in person or Facetime with them. WEEK FIVE SEE two of your SOI contacts in person or Facetime with them. UPDATE your CRM with new contacts from the month. UPCOMING HOLIDAYS - Save money when you schedule your postcards and use standard-class postage. Halloween: Mail by October 8th Daylight Saving ends: Mail by October 14th Veterans Day: Mail by October 20th
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www.ProspectsPLUS.com/Schedule
Scan this QR Code to learn more about becoming a Market DominatorSM Member.
www.Prospects.PLUS/Dominate
WEEK ONE: Sphere of Influence Postcard Campaign
WEEK TWO: Geographic Farm Postcard Campaign
Inspiration Series - Believe | 8½” x 5½” - Jumbo Size
Empty Nesters - New Memories | 8½” x 5½” - Jumbo Size
SCAN-N-SEND! Launch this campaign right now.
SCAN-N-SEND! Launch this campaign right now.
Remind your Sphere of Influence that you’re thinking of them with the Inspiration Series postcard campaign.
Provide empty nesters with the nudge they need to move on to their next adventure with the Empty Nester postcard campaign.
www.Prospects.PLUS/Inspire
www.Prospects.PLUS/Nest
WEEK THREE: High-Income Renter Postcard Campaign
WEEK FOUR: Sphere of Influence Postcard Campaign
Renting by the Numbers Series - Best Decision | 8½” x 5½” - Jumbo Size
Quotes and Inspiration - Cooperation | 8½” x 5½” - Jumbo Size
SCAN-N-SEND! Launch this campaign right now.
SCAN-N-SEND! Launch this campaign right now.
Give renters insight into the realities of renting vs owning with the Renting by the Numbers postcard campaign.
Motivate and energize your Sphere of Influence every month with the Quotes and Inspiration postcard campaign.
www.Prospects.PLUS/Renter
www.Prospects.PLUS/Quotes
NOVEMBER
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13 14 15 16 17 18 19
OBSERVED HOLIDAYS November 6th Daylight Saving Time Ends November 11th Veterans Day November 24th Thanksgiving
ALSO THIS MONTH American Indian Heritage Month Lung Cancer Awareness Month
20 21 22 23 24 25 26 27 28 29 30 NOVEMBER ACTION ITEMS WEEK ONE SEND (Your SOI postcard campaign should be going out.) CALL your SOI contacts with last names starting with A through F. SEE two of your SOI contacts in person or Facetime with them. WEEK TWO SEND (Your Geographic-Farm postcard campaign should be going out. If not, send the Done-for-You Market DominatorSM.) CALL your SOI contacts with last names starting with G through L. SEE two of your SOI contacts in person or Facetime with them.
FUN ACTIVITIES LIST Use these fun “SEE” activities to interact with your Sphere of Influence this month. November 3rd Sandwich Day November 10th Marine Corp. Birthday November 12th Chicken Soup for the Soul Day November 13th World Kindness Day November 17th World Peace Day November 28th French Toast Day
WEEK THREE SEND (Your Niche Market postcard campaign should be going out.) CALL your SOI contacts with last names starting with M through R. SEE two of your SOI contacts in person or Facetime with them. WEEK FOUR SEND Anniversary, Birthday, and Thank You postcards to clients you may have missed. (Your SOI postcard campaign should be going out.) CALL your SOI contacts with last names starting with S through Z. SEE two of your SOI contacts in person or Facetime with them.
DONE-FOR-YOU MARKET DOMINATORSM
WEEK FIVE SEE two of your SOI contacts in person or Facetime with them. UPDATE your CRM with new contacts from the month. UPCOMING HOLIDAYS - Save money when you schedule your postcards and use standard-class postage. Thanksgiving: Mail by November 2nd Hanukkah: Mail by November 25th
Scan this QR Code to learn more about becoming a Market DominatorSM Member.
www.Prospects.PLUS/Dominate
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www.ProspectsPLUS.com/Schedule
WEEK ONE: Sphere of Influence Postcard Campaign
WEEK TWO: Geographic Farm Postcard Campaign
Inspiration Series - Challenge | 8½” x 5½” - Jumbo Size
Empty Nesters - Time for Play | 8½” x 5½” - Jumbo Size
SCAN-N-SEND! Launch this campaign right now.
SCAN-N-SEND! Launch this campaign right now.
Lift the hearts and minds of your Sphere of Influence every month with the Inspiration Series postcard campaign.
Encourage empty nesters to embrace their next chapter with the Empty Nester postcard campaign.
www.Prospects.PLUS/Inspire
www.Prospects.PLUS/Nest
WEEK THREE: High-Income Renter Postcard Campaign
WEEK FOUR: Sphere of Influence Postcard Campaign
Renting by the Numbers Series - Cheaper Than Rent | 8½” x 5½” - Jumbo Size
Quotes and Inspiration - Courage | 8½” x 5½” - Jumbo Size
SCAN-N-SEND! Launch this campaign right now.
SCAN-N-SEND! Launch this campaign right now.
Share facts about the true costs of renting versus buying with the Renting by the Numbers postcard campaign.
Provide an uplifting monthly reminder to your Sphere of Influence that you’re thinking of them with the Quotes and Inspiration postcard campaign.
www.Prospects.PLUS/Renter
www.Prospects.PLUS/Quotes
DECEMBER
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OBSERVED HOLIDAYS December 7th Pearl Harbor Remembrance Day December 18th Hanukkah begins December 21st Winter Solstice December 24th Christmas Eve December 25th Christmas December 26th Kwanzaa begins December 31st New Year’s Eve
25 26 27 28 29 30 31 DECEMBER ACTION ITEMS WEEK ONE SEE two of your SOI contacts in person or Facetime with them. UPDATE your CRM with new contacts from the month. WEEK TWO SEND (Your SOI postcard campaign should be going out.) CALL your SOI contacts with last names starting with A through F. SEE two of your SOI contacts in person or Facetime with them. WEEK THREE SEND (Your Geographic-Farm postcard campaign should be going out. If not, send the Done-for-You Market DominatorSM.) CALL your SOI contacts with last names starting with G through L. SEE two of your SOI contacts in person or Facetime with them. WEEK FOUR SEND (Your Niche Market postcard campaign should be going out.) CALL your SOI contacts with last names starting with M through R. SEE two of your SOI contacts in person or Facetime with them.
FUN ACTIVITIES LIST Use these fun “SEE” activities to interact with your Sphere of Influence this month. December 1st Eat a Red Apple Day December 7th World Letter Writing Day December 12th Poinsettia Day December 18th Bake Cookies Day December 20th Go Caroling Day December 27th Make Cut-Out Snowflakes Day
DONE-FOR-YOU MARKET DOMINATORSM
WEEK FIVE SEND Anniversary, Birthday, and Thank You postcards to clients you may have missed. (Your SOI postcard campaign should be going out.) CALL your SOI contacts with last names starting with S through Z. SEE two of your SOI contacts in person or Facetime with them. UPCOMING HOLIDAYS - Save money when you schedule your postcards and use standard-class postage. Christmas: Mail by December 3rd New Year: Mail by December 10th Scan this QR Code to learn more about becoming a Market DominatorSM Member.
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www.ProspectsPLUS.com/Schedule
www.Prospects.PLUS/Dominate
WEEK TWO: Sphere of Influence Postcard Campaign
WEEK THREE: Geographic Farm Postcard Campaign
Inspiration Series - Clarity | 8½” x 5½” - Jumbo Size
Empty Nesters - Changing Needs | 8½” x 5½” - Jumbo Size
SCAN-N-SEND! Launch this campaign right now.
SCAN-N-SEND! Launch this campaign right now.
Remind your Sphere of Influence that you stand for excellence with the Inspiration Series postcard campaign.
Prompt empty nesters to take the first steps toward downsizing with the Empty Nester postcard campaign.
www.Prospects.PLUS/Inspire
www.Prospects.PLUS/Nest
WEEK FOUR: High-Income Renter Postcard Campaign
WEEK FIVE: Sphere of Influence Postcard Campaign
Renting by the Numbers Series - Cost of Renting | 8½” x 5½” - Jumbo Size
Quotes and Inspiration - Create Yourself | 8½” x 5½” - Jumbo Size
SCAN-N-SEND! Launch this campaign right now.
SCAN-N-SEND! Launch this campaign right now.
Show renters there’s an alternative to renting that could save them money. Launch the Renting by the Numbers postcard campaign.
Share a memorable illustration and positive saying with your Sphere of Influence. Launch the Quotes and Inspiration postcard campaign.
www.Prospects.PLUS/Renter
www.Prospects.PLUS/Quotes
New Listings. DELIVERED! According to the National Association of REALTORS® nine out of every 100 homes in your neighborhood will be listing in the next 12 months.
Turn your last sale into MORE LISTINGS.
JUST SOLD POSTCARD CAMPAIGN Choose Standard or Jumbo Size
You sold another listing and mailed your Just Sold postcards to at least 100 homes in the surrounding area. Nice job! But don’t move on yet. You just introduced yourself to a neighborhood of new prospects! Staying in touch with them over the next 12 months could really pay off. When those homeowners are ready to list THEIR homes, make sure YOU are the REALTOR® they call by launching a Just Sold Postcard Campaign!
• No contracts or fees • Fully automated • Pay as you go • Edit or cancel up to the day before each postcard goes out
www.Prospects.PLUS/Sold
Scan Me to Learn More Mailing Interval Options: Weekly, Bi-Weekly, Monthly, or Bi-Monthly ©ProspectsPLUS!